Samsung Electronics Delivers Premium HDR Gameplay With HDR10+ GAMING Standard Support for Its New ScreensBy STF News
Samsung Electronics announced today that select 2022 4K and 8K TVs and gaming monitors will support the new HDR10+ GAMING standard, delivering the immersive, ultra-responsive HDR gaming experience to gamers. The new, cutting-edge HDR gameplay will be unveiled at CES 2022 along with a list of 4K and 8K game titles, all powered by NVIDIA GPUs.
“We are extremely proud to announce that the new HDR10+ GAMING standard will be adopted by Samsung’s 2022 Neo QLED line up with the Q70 TV series and above and gaming monitors, allowing users to enjoy a game-changing experience through cutting-edge visuals and richer, life-like images,” said Seokwoo Yong, Executive Vice President and Head of R&D Team, Visual Display Business at Samsung Electronics. “Samsung will continue to invest in users’ viewing experiences as technology continues to advance and provide enhanced new features and capabilities.”
Advanced HDR Technology Maintains the Artistic Intent of Game Developers
This new standard, developed by HDR10+ Technologies, LLC, gives game developers the tools they need to provide gamers with a compelling and consistent HDR gaming experience without the need for manual calibration across a variety of display technologies for various input sources, including consoles, PCs and more.
Samsung’s 2022 TV and gaming monitor lineup will support the HDR10+ GAMING standard by allowing automated HDR calibration that provides stunning picture quality to meet game developers’ demand. This translates into one of the most responsive and accurate gaming experiences available to date.
By removing the need for manual settings when games are loaded, something previously only possible with movie and television content, the game engine automatically optimizes video game content in real-time. This feature ensures details in the dark shadows and preserves the brightest highlights so that gamers can see and react to everything on the screen. It also configures the display to “true reference mode”, providing better color, also without the need for gamers to spend additional time with game settings.
Several gaming companies, including Saber Interactive, are expected to showcase their HDR10+ GAMING titles during the upcoming CES 2022.
“We are very excited to help usher in a new era of video game picture quality. By adopting HDR10+ GAMING, gamers of all ages will enjoy cutting-edge visuals for the best overall gaming experience,” said Todd Hollenshead, Head of Publishing at Saber Interactive. “The HDR10+ GAMING standard is genuinely raising the bar, and we are proud to be at the forefront of bringing it to market with games like Redout 2, the fastest 8K anti-gravity racer ever made, and with Pinball FX, the king of digital pinball, brought to life in a brand-new way.”
Game Mechanic Studios is also showcasing their HDR10+ GAMING title “Happy Trails and the Kidnapped Princess”, which will be available in 2022.
HDR10+ Continues To Expand With Industry Support and Adoption for Premium HDR Experiences
HDR10+ brings superior picture quality by optimizing brightness and contrast scene-by-scene or frame-by-frame, with more accurate color expression.
Introduced four years ago, HDR10+ has built robust support across the industry, with 128 partners and over 4,000 supported devices, including TVs, projectors, smartphones and tablets from more than 28 manufacturers. HDR10+’s metadata also offers flexible reference tone and mapping curve definition for content creators, allowing them to deliver more impactful images exactly as they intended them to be seen.
In addition, NVIDIA GeForce RTX 30 Series, RTX 20 Series and GTX 16 Series GPUs will support the HDR10+ GAMING standard with drivers scheduled for release in 2022.
“NVIDIA GeForce gamers can enjoy a brighter, more vivid and consistent HDR gaming experience on their monitors or TVs from the support of the new HDR10+ GAMING standard,” said Vijay Sharma, Director of Product Management at NVIDIA.
For more information on Samsung’s upcoming 2022 product portfolio and features, please visit www.samsung.com.
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Samsung has announced it is creating a cloud gaming service which would compete with Google Stadia, Nvidia GeForce NOW, and Xbox Game Pass.
In the last few years, cloud gaming has gone from a pipedream to a crowded market, with competitors like Amazon, Facebook, Google, Microsoft, Nvidia, and Sony all competing for the attention of gamers everywhere. Even Nintendo, often intentionally trailing behind in new technologies, has allowed a few cloud-powered titles onto the Nintendo Switch, including Control and Kingdom Hearts.
The latest competitor in the cloud gaming space is Samsung, via The Verge, as announced during the company’s developer conference. Specifically, Samsung is launching a “Cloud Game Platform” which aims to leverage Samsung’s Tizen platform for smart TVs to offer a “seamless, immersive gaming experience.”
Very little else was shared during the developer conference in way of details about the platform, such as what controller players would be able to use, when Samsung’s Cloud Game Platform would launch, or how much it would cost. In a separate interview, Samsung’s Ju-Hyun Choi said that the goal of the service is “allowing users to play the latest games on their Samsung Smart TV.” From this, it seems clear there aren’t any immediate plans to bring this service to Samsung’s phones or other devices.
One thing that stands out in the interview is how Samsung intends to develop this cloud streaming service. Samsung says they are “working closely with [their] current service partners,” which could suggest that rather than develop their own streaming technology, Samsung may simply use a partner company’s streaming offering.
As The Verge points out, the last time Samsung tried to offer a cloud gaming service, in 2012, they worked with Gaikai to create a streaming app for their high-end TVs. Now, nearly ten years later, Stadia is one of the bigger players in the game streaming market, and Google has begun to offer Stadia’s streaming tech to companies like AT&T.
While it’s far too early to say with any certainty, there’s a distinct possibility that Samsung’s new Cloud Game Platform could be powered by Stadia, but that’s purely speculation at this point. We’ll simply need to wait for the company to share more details, perhaps over the coming months.
By STF News
Great gaming requires great hardware. And as the global gaming market continues to expand, more people than ever before are in the market for premium gaming monitors to ensure their experiences are absolutely top-class. Samsung, which has topped the gaming monitor market for three years in a row,1 has answered the call, delivering a broad range of Odyssey gaming monitors that are ideal for all types of gamers.
Following episode one of this series, in which we explored the history of Samsung’s Odyssey gaming monitors, Newsroom now introduces Samsung’s current portfolio of high-performance Odyssey monitors. In the following infographic, we deliver a helpful guide to allow gamers to determine just which experience-elevating Odyssey monitor is right to help them take their gaming experiences to the next level.
Check out the infographic below.
To find out more about Samsung’s range of Odyssey gaming monitors, please visit https://displaysolutions.samsung.com/gaming-monitor/odyssey.
1 IDC Worldwide Gaming Tracker, Q2 2021, 17.1% market share based on revenue (over 100Hz)
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By STF News
The pandemic has been a challenging time for all of us, with many people’s day-to-day routines changing greatly during this period. With many spending more time at home over the past year, a lot of people have taken up new hobbies. Perhaps unsurprisingly, this has led to a significant uptick in gaming across the globe. According to a recent report from IDC, sales volume of the gaming monitor market will increase by 40% from 14.1 million in 2020 to 19.8 million units in 2021.1
Against this backdrop, Samsung has delivered on gamers’ expectations with the launch of groundbreaking new gaming monitors. Through relentless innovation, Samsung has maintained its position as the number one worldwide leader in the gaming monitor market for three consecutive years.2
To learn more about how Samsung’s gaming monitors have developed over the years, check out the infographic below.
1 IDC Q2 2021 Gaming Monitor Forecast Report
2 IDC Worldwide Gaming Tracker, Q2 2021, 17.1% market share based on revenue (over 100Hz)
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Groundbreaking Immersive Experience From Samsung and Artist Michael Murphy Reveals a New Perspective for Visual Entertainment Through the Stunningly Slim Neo QLED TVBy STF News
Samsung Electronics today hosted an immersive art experience at London’s Saatchi Gallery with perceptual artist, Michael Murphy. Together, they unveiled a stunning spiraling installation created using eleven of Samsung’s state-of-the-art, super QN900A Neo QLED TV Infinity Screens. Audiences were transported through the immersive installation to an exclusive performance by electronic music duo, Gorgon City, from the stunning Skywalk Biokovo on Croatia’s Adriatic coast. Experience producers, Cercle, filmed the landmark performance featuring Gorgon City’s never-heard-before track, ‘Skywalk,’ named after the iconic location, which played out across the installation’s super Samsung Neo QLED screens in stunning true-to-life picture.
The immersive experience represents the continuation of Samsung’s commitment to celebrating the ever-moving crossroads of art and technology, with the visionary mind of Michael Murphy. On Murphy’s spiral installation, that stood almost twelve feet tall in a darkened room, audiences were teleported to Gorgon City’s exclusive performance, while Cercle’s sweeping camera and cinematography flaunted the rich landscapes of the rocky Biokovo Natural Park on Croatia’s rocky southern coast – all through the all-encompassing lens of the QN900A Neo QLED state-of-the-art 8K Infinity Screens. As Gorgon City’s set unfolded on the striking and complex architectural glass walkway, Murphy’s trademark perceptual deception revealed itself to show the nearly bezel-less, Anti-glare screens, with all eleven working in unison, spiraled to manipulate the eye.
Michael Murphy said: “I’m so proud of this installation. To think this is the first time I’ve ever worked with moving images in my art, so the challenge of integrating them onto not just one, but eleven screens – well, it looks and feels amazing. Of course, Cercle’s unbelievable cinematography and the breath-taking picture quality of the Neo QLED made my job easier, not to mention the fact they’re Samsung’s slimmest ever screens, but I’m beyond excited the installation has helped me push my art to the next level. That’s why I’m so glad Samsung and I got to work together for this piece – we’re both pushing for viewers to see the world in a new light. I do it with mind-blowing perceptual tricks, Samsung with their mind-blowing screens.”
As Croatia’s vivid blues, oranges and greens swept across the true-to-life picture and the richest, nearly bezel-less color ever seen, audiences weren’t just transported to a set on the Adriatic coast, but thanks to Murphy’s transformational installation, to a different world entirely.
“At Samsung, we’ve always tried to push boundaries, and there is no greater boundary to cross than to experience a new and fresh perspective,” said Nathan Sheffield, Samsung’s Head of Visual Display. “That’s why we wanted to work with Michael, because his work has always transcended the boundaries between art and perception. Cercle has done the same with music, cinema and culture. At Samsung we aim to show our customers how expressive, inspiring and colorful the world can be. With Michael, Cercle and the remarkable visual power of the super Neo QLED we’ve made a big step towards our goal.”
“Just wow,” said Cercle founder, Derek Barbolla.“We’ve filmed some beautiful scenes worldwide, and we knew the Skywalk video with Gorgon City would be no exception. However, none of the performances we’ve filmed have looked just so true-to-life on screen. Then, when combined with Michael Murphy’s perceptual artistry –it reaches a whole new level. It goes to show – when you entwine music, cinema, art and the world’s best TV, you can create something truly special.”
Matt Robson-Scott of Gorgon City said: “It’s been an honor to work with the Samsung and Cercle team. It was such an amazing experience shooting in a such an epic location and we feel like it suits the track perfectly. We were blown away by the way they work and hope everyone loves the video as much as we do”.
Samsung’s new, flagship QN900A Neo QLED television, like the immersive experience, delivers a mesmerizing viewing experience with true-to-life picture, rich color and anti-glare technology in the comfort of your home. For superpowered visual technology, only available with the Neo QLED 8K TV, you can truly experience new perspectives.
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