[Let’s Play With Samsung] ① Get Your Game On: No Console Required, With Samsung’s All-in-One Gaming Hub on Your Samsung Smart TVBy STF News
To kick off the series, Samsung Newsroom met with the developers and strategic planners of Samsung Gaming Hub,1 which combines the power of streaming and gaming all in one place. From the story of the platform’s development to insights on their favorite games now available on Samsung Smart TVs, the experts behind Samsung Gaming Hub share the inside story of Samsung’s new all-in-one cloud gaming experience.
Power Up Your Gameplay Visuals With the Neo QLED
Samsung continues to lead innovation in Smart TV technology, driven by the goal of providing more and increasingly better entertainment options for consumers. As a result, the company decided to explore new gaming features that could be enjoyed specifically on Samsung Smart TVs.
In 2018, Samsung broke new ground by becoming the first in the industry to implement Auto Game Mode on TVs. Since then, Samsung has led the way in developing Smart TVs focused on leveling up the gaming experience. As a result, for the past four years, Samsung has won the CES Innovation Awards in the gaming category. In addition, Neo QLED proved its technological prowess last year by becoming the first TV to receive certification for Gaming TV Performance from Verband Deutscher Elektrotechniker (VDE), a well-regarded electrical engineering certification institute in Germany.
The Gaming TV Performance recognition from the VDE is granted based on the qualities of ‘Low Input Lag’ and ‘HDR with a brightness of higher than 1,000 nits.’
Input lag refers to the time it takes for an input command on a gamepad to appear on the screen. The shorter the input lag, the faster the response speed, allowing players greater control over their gameplay experience. The input lag for Samsung’s Neo QLED was 10ms or below in all game segments, meeting or exceeding the evaluation standards across the board.
The TV was also recognized for its technological advancement in HDR as well. Neo QLED provides the optimal contrast by making brighter screens even brighter and darker screens even darker. This technology earned Neo QLED the VDE certification.
What’s more, since last year, the entire line-up of Neo QLED has been equipped with the AMD FreeSync Premium Pro feature — another industry first. The FreeSync Premium provides a soft yet vivid picture quality by reducing or removing input delay, lagging screens and screen distortion while connecting your game console or PC to the TV display. As such, users can enjoy fluid, tear-free racing games with Neo QLED.
The Best of Gaming, All in One Place
With the hardware in place, powerful software is the next step for leveling up any home gaming rig. Launched on June 30th, the Samsung Gaming Hub will be the ultimate home for gaming, using only your TV.
The Gaming Hub is the Smart Hub’s new section dedicated to the latest games. Acting as a go-to streaming platform, the Samsung Gaming Hub displays popular games, recently played games and recommendations just for you — all in one, convenient place. No console is required. Gamers can simply select any game on the screen and play instantly. They won’t even have to wait for the game to download. It’s all there, right away. The Samsung Gaming Hub also supports multitasking, letting users explore videos or listen to music while playing games.
▲ Heej Chung, GEM PM of Visual Display Business at Samsung Electronics
“The biggest advantage is that the users can enjoy streaming games through Samsung Smart TVs and monitors without having to buy any extra gear,” said Heej Chung. “In other words, it’s a comprehensive game service where users can enjoy gaming content and experiences all at once in Samsung Smart TVs.”
“The way we watch videos has evolved from playing VHS tapes and installing set-top boxes to subscribing to OTT services and streaming videos. Likewise, the way we play games has shifted to gaming on the cloud,” said Chung. “Just as Samsung TVs have evolved with how we watch videos, we want to offer a better gaming experience for users.”
The Future of Games, for All
The Samsung Gaming Hub is gaining attention from users worldwide for giving users instant and seamless access to a wide variety of games. By partnering with NVIDIA GeForce NOW, Google Stadia and Utomik, Samsung is offering a selection of games beloved by gamers available on demand.
However, the benefits don’t stop there — the time, money and hassle involved with buying compatible equipment for different consoles, and the lengthy process of installing and uninstalling games for the sake of storage space, are all resolved with the Samsung Gaming Hub.
▲ JunHo Hwang, Software R&D Lab of Visual Display Business at Samsung Electronics
“In the past, we had to buy a separate gear to play exclusive games,” said Junho Hwang. “What’s more, gamers who bought the DL (downloaded) version of games had to delete previously installed games often to secure enough storage to install new ones.”
“However, with the Samsung Gaming Hub, users can explore and play games offered by our various partner companies without buying a separate console,” said Hwang. “Since games are streamed, users don’t need to worry about storage space or installation time at all.”
▲ Jay Park, GEM PM of Visual Display Business at Samsung Electronics
This makes the gaming industry, as anyone can play and enjoy CPU-intensive games, even without a PC. “The Samsung Gaming Hub provides games on the cloud, so users don’t need to worry about minimum system requirements or recommended configurations,” said Jay Park. “With the low latency mode and AI upscaling, we’ve improved performance and resolution, which are the most important aspects of cloud gaming.”
Stream Xbox Straight to Your TV
The news that surprised gamers the most this year was the collaboration agreement between Samsung Electronics and Microsoft. Through the partnership, Samsung’s Gaming Hub became the world’s first Smart platform to include the Xbox app. This means that 2022 Samsung Smart TV user can enjoy Xbox-exclusive games without having to buy a console.
▲ Juyeon Park, GEM PM of Visual Display Business at Samsung Electronics
“I’ve been a gamer since I was a kid in elementary school, so this has been the most enjoyable and exciting project for me. I hope many gamers will feel free to play these games without worrying about buying gear,” said Juyeon Park.
Top Video Game Picks From Samsung Developers
As more and more at home gamers turn to playing games on large, high-resolution screens, we wanted to know — what are the best games to play on Samsung Smart TVs?
Hwang recommends “It Takes Two,” a game where the main characters, Cody and May, work as a couple and try to escape a fantasy world and return to Rose, their daughter. “The storyline has to do with family, and it’s also not so difficult to play either,” said Hwang. “It’s a fun game to play with family members who are new to video games.”
For solo players, Jay Park recommends “Forza Horizon 5,” a racing game chosen by more than 10 million gamers. “The game takes place in Mexico, so it’s great for enjoying the natural scenery abroad. You can also play with expensive cars without worrying about taking care of them, so it’s quite cathartic,” said Park. “I’ve played this game while testing the Gaming Hub, and the time just flew by. I was so drawn into the experience.”
Fun for the Whole Family
These days, we live in a world where our TV instantly connects us to thrilling action movies, or up-to-date news from all over the world, anytime. While quality gear is important, what matters more to consumers is quality content.
“We came up with the idea of the Samsung Gaming Hub so that anyone, with their friends and family, could start playing games just as people naturally turn on a TV at home,” said Heej Chung. “I hope the Samsung Gaming Hub will be a starting point to deliver the joy of gaming for all users, not just gamers.”
The visionaries behind Samsung Gaming Hub also emphasized their determination to expand content experiences. “We’re going to keep adding more content and updating new features. We are just getting started, so we hope many people will show encouragement and interest so that this service can further develop.”
The Samsung Gaming Hub invites you to a new world of gaming. Stay tuned for more updates from the Samsung Newsroom learn what unfolds next in the Samsung Gaming Hub and tips on building your ideal at-home gaming station.
1 Gaming Hub is available in the following countries/regions: U.S., Canada, UK, Germany, France, Spain, Italy, Korea and Brazil.
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Samsung Gaming Hub, an All-New Game Streaming Discovery Platform, Now Available on 2022 Smart TVs and Smart Monitor SeriesBy STF News
Samsung Electronics announced today that the Samsung Gaming Hub1 is now rolling out to all 2022 Samsung Smart TVs bringing the best game streaming content and game playing experiences with no additional hardware or downloads needed. Announced during CES 2022, Samsung Gaming Hub is an all-in-one game streaming discovery platform where players can discover and play games they love from partners such as Xbox, NVIDIA GeForce NOW, Google Stadia, Utomik, and, coming soon, Amazon Luna. The Samsung Gaming Hub brings better, faster and more convenient access to all things gaming within Samsung TVs, including the 2022 Neo QLED 8K, Neo QLED 4K, QLEDs and 2022 Smart Monitor Series, bridging Samsung’s expertise in hardware and software for an optimal gaming experience.
“The Samsung Gaming Hub combines Samsung’s leadership in streaming technology with our experience in creating the industry’s most cutting-edge hardware, removing the barriers to entry so people can just play,” said Won-Jin Lee, President and Head of the Service Business Team at Samsung Electronics. “With expanding partnerships across leading game streaming services and expert curated recommendations, players will be able to easily browse and discover games from the widest selection available, regardless of platform.”
Where Gaming Comes Together
Powered by Tizen, Samsung Gaming Hub allows players to instantly access the games they love from industry-leading partners such as Xbox, NVIDIA GeForce NOW, Google Stadia, Utomik, and coming soon, Amazon Luna in addition to their gaming consoles and PC, all in one convenient place.2 Players can use their favorite accessories, such as Bluetooth headsets and controllers with the Samsung Gaming Hub without the need to purchase new hardware — making it easier to access games than ever before. Additionally, users will be able to see expertly curated recommendations based on the latest and most popular games.
The Samsung Gaming Hub also seamlessly integrates music and streaming services to provide access to more entertainment options during gameplay, with easy connection to Twitch, YouTube and Spotify directly on the Gaming Hub experience menu. Players can get the latest gaming news, watch tutorials, play their favorite music and podcasts and view trailers from the most anticipated games all from the new and convenient Gaming Hub.
Streaming Innovation Meets Incredible Processor and Picture Quality
Players can also look forward to an amazing gaming experience thanks to advanced motion enhancements and latency reducing technology across Samsung’s 2022 Smart TV lineup and 2022 Smart Monitor Series. Samsung’s latest lineups introduce faster decoding and optimized buffer control technology which reduces the input lag by more than an average of 30 percent compared to the previous models.
Additionally, Samsung’s latest AI upscaling technology optimizes game graphics, providing incredible 4K and 8K resolution with high color accuracy and sharpness.
For more details, visit the Samsung Gaming Hub page.
1 Gaming Hub is available in the following countries/regions: US, Canada, UK, Germany, France, Spain, Italy, Korea and Brazil.
2 Service availability for partners may vary by region; Amazon Luna will be available in select regions later this year.
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The original iPhone launched 15 years ago, on June 29th, 2007, revolutionizing the industry. Other companies in the business had two choices: copy the iPhone, or stick with what they were doing. Google immediately saw the genius behind the iPhone and overhauled Android so that it was more like the iPhone instead of a BlackBerry clone. But it was Samsung that really made the most of the iPhone in the years that followed, copying everything about that original iPhone.
The topic resurfaced 15 years later during a documentary released ahead of the iPhone’s 15th anniversary. It’s in this context that an Apple executive commented on the way Samsung copied the iPhone in the early years.
15 years of iPhone
The Wall Street Journal’s Joanna Stern made the iPhone anniversary documentary. The video features various current and former Apple executives talking about what it was like to make the first iPhone. They also explained all the innovations that followed. From the original iPhone to the iPhone 13, the clip shows the iconic designs and the features that helped Apple transform the industry.
The clip looks at what the iPhone (and smartphones in general) mean for the younger generations, who were born into a world that relies on smartphones for everything. From keeping in contact with loved ones to work and entertainment, these devices do it all. And with that comes the problem of spending too much time on these screens.
Apple’s marketing chief Greg Joswiak talked to Stern about the history of the iPhone. And that involved the impact the handset had on Apple’s competition. It’s in this context that Samsung came up, with the executive explaining how Apple felt about Samsung copying the iPhone.
Samsung Galaxy S22 Plus smartphone. Image source: Samsung Did Samsung copy the iPhone?
“They were annoying,” Joswiak said of Samsung. “And they were annoying because, as you know, they ripped off our technology. They took the innovations that we had created and created a poor copy of it, and just put a bigger screen around it. So, yeah, we were none too pleased.”
Apple sued Samsung around the world starting in 2011, and it won one of the biggest cases, getting $1 billion initially. The final amount was just over half that following Samsung’s appeal. But by then, Samsung was already the big winner in the mobile industry. Its decision to ruthlessly copy the iPhone was the smartest decision Samsung ever made.
The Korean giant never acknowledged any wrongdoing, and the two companies eventually settled in 2018. By then, Samsung was no longer copying the iPhone design and experience as blatantly. The Galaxy S phones had a different design and a different user interface.
Ironically enough, most current smartphones look similar nowadays. And many Android designs still copy the iPhone.
There’s no question that Apple took inspiration from Samsung too, at least when it comes to bringing bigger screens to the iPhone. But, to this day, Samsung continues to copy Apple’s iPhone innovations.
Samsung also regularly mocks the iPhone maker in ads it then has to suppress when it eventually copies the very features it mocked.
The Apple vs. Samsung camp continues to be divided even now, 15 years after the launch of the first iPhone. Each side accuses the other of copying mobile innovations. But nobody can ever forget Samsung’s 132-page internal document that shows Samsung’s plan to copy the iPhone pixel by pixel.
That Apple vs. Samsung rivalry is only a tiny part of The Journal’s iPhone documentary, which is certainly worth watching in full. You’ll find it at this link.
More iPhone coverage: For more iPhone news, visit our iPhone 14 guide.
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[Interview] Creativity in the Digital Age: How Melanie Mikecz and The Frame Inspire Artists and Enthusiasts of All AgesBy STF News
The Art Store of Samsung Electronics’ The Frame is the epitome of the digital-physical blend taking over today’s art experiences, allowing widely acclaimed galleries, museums and artists to showcase their masterpieces to users around the world by harnessing The Frame’s immaculate digital display to emulate the experience of a physical exhibition.
Melanie Mikecz, a mixed-media artist and illustrator based in San Francisco, U.S., is taking these experiences to new heights with her combinations of naturally-occurring patterns with hyperbolic expressions to masterfully blend the worlds of painting and graphic design for art fans of all ages.
In order to learn more about how technology is helping Mikecz create art that inspires artists and enthusiasts alike, Samsung Newsroom sat down with her to learn more about her creative journey.
▲ Melanie Mikecz
Q: You specialize in a digital mixed media style that charms children and adults alike. What inspires your work?
I have a background in both painting and graphic design. I found that combining painted elements and new technology gives me the most artistic freedom. I am not limited by the constraints of traditional media, but at the same time, my work has more texture and depth than digital media alone.
I have always been inspired by naturally-occurring patterns and vibrant color palettes. However, I do always like to add a twist to my work. Whether that is by exaggerating the color or by creating an imperfect pattern. Now that I have children, I am also influenced by their interests and aesthetics.
Q: Was your original intention when creating art to appeal to all ages? Or has that been a natural, organic reaction to your work?
I don’t know that I consciously sought to create art for all ages. Rather I enjoyed making art that was vibrant and a little funky. I’ve always liked drawing animals and creatures, so that tends to appeal to children. My more abstract work is geared more towards adults. However, I think there is a lot of crossover between the two styles.
My Art Store collection for The Frame has bright palettes and imaginative creatures that charm children. At the same time, I think many adults will enjoy adding some color and energy to their living spaces through my work.
Q: What do you think of the Art Store as a piece of technology to include within the households of children?
I would imagine that the Art Store positively affects children’s development as it introduces them to a rotating gallery of art. By periodically swapping out the art on The Frame, children are presented with a variety of artists, styles and subjects. I think this can both inspire children’s own creativity and start bigger conversations.
Q: As you said, your illustrations are known for their vibrant color expression. How does The Frame display that aspect of your art?
The Frame displays color better than traditional print media, so my artwork is much more vibrant on its screen than on paper or canvas. The texture of my work also comes through nicely on The Frame. Furthermore, its function as a digital display allows for my work to get in front of a wider audience.
Q: What made you decide to work with digital art platforms, such as Etsy and The Frame’s Art Store?
I have been marketing my work on Etsy for years since it is a great way to sell my art directly to the consumer. When I first heard about The Frame, I thought it was such an innovative concept. So, when Etsy and Samsung approached me to share my work this way, I was eager to get involved.
Q: What has been your favorite piece of your own to be displayed on The Frame? Why?
My piece Enchanted Sea is one of my favorites because it bridges the gap between abstract art and illustration. The cool color palette of this piece has a modern, beachy vibe.
▲ “Enchanted Sea”, Melanie Mikecz
Q: How does showcasing your work on a digital platform like the Art Store mutually benefit art enthusiasts and consumers alike?
First of all, using The Frame to display art when not watching television is so much nicer than simply having an empty black box on the wall. I also think that it is super fun to be able to swap out the art being displayed depending on your current mood, the season, your vibe or another reason. For example, my piece Sea Turtle Swim might be displayed during warm weather or when you are dreaming of a beach vacation.
▲ “Sea Turtle Swim”, Melanie Mikecz
However, my piece called Mountain Adventure by the Sea might be more fittingly displayed during winter.
▲ “Mountain Adventure by the Sea”, Melanie Mikecz
This collaboration with Samsung and the Art Store is also the first time that I have worked with a partner to display my work only digitally. I appreciate the time taken to curate the collections on the Art Store and how diligently credit is given to the artist. The way art is carefully selected and displayed means that the Art Store has the sophistication of a museum collection.
Q: Ultimately, where do you see the future of art exhibition headed?
In the future, protecting the artist’s intellectual property will continue to be a focus. I also envision that we will see smaller displays much like The Frame all throughout the home, as well as more prominent digital-based displays in the broader world as digital art exhibitions become more popular.
To see more of Mikecz’s art pieces, including Enchanted Sea, be sure to head to the Art Store on Samsung’s The Frame.
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Amazon’s massive Prime Day 2022 sales event is just a few weeks away. That means there will soon be an avalanche of unbelievable deals on anything and everything you can think of. In fact, there are already some outstanding early Prime Day deals available right now — including free money from Amazon! But Prime Day isn’t the only game in town this summer. The huge Discover Samsung event you’ve been waiting for is now underway, and it’s packed full of terrific deals on popular Samsung devices.
🚨 SHOP DISCOVER SAMSUNG NOW 🚨 From Galaxy phones and tablets to headphones, kitchen appliances, and stunning Samsung smart TVs. It’s all on sale right now in Samsung’s online store!
Discover Samsung is the company’s biggest event of the year, and we’re going to highlight our favorite deals for you right here.
Discover Samsung event: Best smartphone & tablet deals
Anyone in search of a new Galaxy smartphone has come to the right place. During the big Discover Samsung event of June 2022, there are some seriously impressive deals on the latest Samsung Galaxy phones.
First up, you can get a Galaxy Z Flip 3 5G with free Galaxy Buds Live for as low as $599.99 with a trade-in. You can even trade in an old smartphone with a cracked screen and still get a credit up to $800. Plus, you’ll get 30% off when you also buy a Galaxy Tab S8 series tablet.
Speaking of Galaxy S8 Tablets, Samsung is offering free $200 Galaxy Buds Pro with the purchase of any S8 series tablet.
And if you think those deals are impressive, wait until you see Samsung’s Galaxy Z Fold 3 offer.
Between now and the end of the Discover Samsung event, you can buy a new Galaxy Z Fold 3 5G with free Galaxy Watch 4 for the same low price of $599.99 with a trade-in. That means you’ll get a trade-in credit of up to $1,200!
And last but not least, you’ll get a free memory upgrade and a trade-in credit of up to $1,000 when you buy a Galaxy S22 Ultra or a Galaxy S22/S22+. That means you can score a Galaxy S22 256GB starting at $99.99 or a Galaxy S22 Ultra 256GB for $199.99.
Here’s a recap of those five great deals:
Galaxy Z Flip 3 5G with free Galaxy Buds Live: $599.99+ with trade-in Galaxy Z Fold 3 5G with free Galaxy Watch 4: $599+ with trade-in Samsung Galaxy S22 Ultra & free memory upgrade: $199.99+ with trade-in Galaxy S22/S22+ & free memory upgrade: $99.99+ with trade-in Galaxy S8 Series Tablet & free Galaxy Buds Pro: $149.99+ More great Samsung deals
The deals listed above are terrific for anyone in search of a new smartphone or tablet. Of course, that’s just the tip of the iceberg in the Discover Samsung summer sales event.
There are also fantastic deals available on Samsung TVs, kitchen appliances, smartwatches, laptops, and more. Here are five additional deals that we love:
Galaxy Watch 4: Save $70 and get an extra charger free Samsung The Frame 4K smart TV: Prices start at just $459.99, save up to $1,000 Galaxy Chromebook, 256GB, 8GB RAM, Fiesta Red: $649.00 (save $350) Bespoke AirDresser Clothing Care System: $1,149.00 (save $450) Bespoke 4-Door French Door Refrigerator: $2,499.00 (save $1,300) Do you want to see more of the deep discounts from the big Discover Samsung event? Start shopping now because this Samsung mega-sale is set to end on Sunday, June 26.
🚨 SHOP DISCOVER SAMSUNG NOW 🚨 Go here to see this month’s best deals online!
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