By STF News
Samsung Electronics today announced the launch of its all-new portable screen and entertainment device, The Freestyle, ahead of CES 2022. The Freestyle offers first-of-its-kind technology and flexibility to deliver optimal viewing and entertainment for customers looking to bring video and audio content wherever they go.
Targeted toward Gen Z and millennials, The Freestyle is a projector, smart speaker and ambient lighting device all rolled into one lightweight, portable device. When it comes to portability, The Freestyle weighs only 830 grams allowing to change any space into a screen with ease. Unlike conventional, boxy projectors, The Freestyle’s versatile cradle allows rotation of up to 180 degrees, enabling users to show high-quality video anywhere – tables, floors, walls or even ceilings – no separate screen required.
“The Freestyle is a one-of-a-kind projector geared towards ultimate versatility and flexibility to meet the consumers’ changing lifestyles,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “Without the limitation in space and form factor, The Freestyle is a fun and versatile device that can be used in any way consumers prefer.”
The Freestyle comes with full auto keystone and auto leveling features, enabled by industry-leading technology. The features allow the device to automatically adjust its screen to any surface at any angle, providing a perfectly proportional image every time. Additionally, the auto focus feature allows The Freestyle to display a crystal-clear image on any surface, at any angle, up to 100 inches in size. The Freestyle also comes with a dual passive radiator enabling a clean and deeper bass without distortion, and its 360-degree sound radiation allows customers to enjoy a cinema-quality sound experience no matter where they are.
For powering it up, The Freestyle is compatible with external batteries1 that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, whether they are on the move, on a camping trip and more. The Freestyle is also a pioneer in that it’s the first portable screen that works when connected to a standard E262 light socket without the need for additional wiring, besides compatibility with the traditional wall plug option.
When it’s not used as a projector to stream content, The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap. The Freestyle is also a smart speaker, analyzing the music to pair visual effects that can be projected on the wall, floors and anywhere else.
The Freestyle offers Smart TV features available on Samsung Smart TVs, with built-in streaming services and mirroring and casting features compatible with both Android and iOS mobile devices. It is the industry’s first portable projector that is certified by global major OTT partners, providing customers with the best content viewing experience. It is also the first projector to include far-field voice control, allowing users to choose their favorite voice assistants when using the device hands-free.
The Freestyle will be showcased during CES 2022 from January 5 to 7 and will go on an on-line pre-order in US market on January 4, with availability expanding to other global markets in the following months.
For more information, including images and videos of the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.
For more information on Samsung’s lifestyle portfolio, please visit www.samsung.com.
1 Samsung is not liable for 3rd party external batteries.
2 Light socket connection feature will be first applied in US.
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Samsung Electronics Unveils Its 2022 MICRO LED, Neo QLED and Lifestyle TVs, With Next-Generation Picture Quality and Range of Cutting-Edge Personalization OptionsBy STF News
Samsung Electronics today unveiled its newest MICRO LED, Neo QLED and Lifestyle TVs ahead of Consumer Electronics Show 2022. With advancements in picture and sound quality, more screen size options, customizable accessories and an upgraded interface, the 2022 screens bring the vision of ‘Screens Everywhere, Screens for All’ closer to reality with life-like images, immersive sound and hyper-personalized experiences.
MICRO LED: The Pinnacle of Display Technology
As Samsung’s state-of-the-art display, MICRO LED offers a best-in-class picture quality thanks to 25 million micrometer-sized LEDs that individually produce light and color, creating an incredibly immersive experience through impressive depth, vibrant colors and a heightened level of clarity and contrast. At CES 2022, Samsung will unveil the MICRO LED in three different sizes – 110”, 101” and 89”.
In addition to the hardware innovations, the 2022 MICRO LED supports 20-bit greyscale depth. This means MICRO LED models can express every detail in a scene, offering the finest control with over 1 million steps of brightness and color levels, delivering a true HDR experience. It also expresses 100% of DCI and Adobe RGB color gamut, resulting in stunning, lifelike colors. Together with immersive design made possible by its 99.99% screen-to-body ratio, MICRO LED delivers revolutionary performance.
Finally, MICRO LED comes packed with enhanced usability and customization features.
Art Mode allows consumers to turn any room into an art gallery as they can select and display their favorite artwork or digital photography. The 2022 MICRO LED also comes with two exclusive media pieces from noted artist and designer Refik Anadol. Multi View lets users view content from four different sources simultaneously – from any or all of the four HDMI ports – in pristine 4K resolution at up to 120fps. Dolby Atmos delivers a premier immersive audio experience with top, side and bottom channel speakers for breathtaking, multi-dimensional sound.
Evolution of Neo QLED With Neo Quantum Processor and Dynamic Sound Experience
Thanks to the Neo Quantum Processor and the advancements in picture technology and sound it delivers, 2022 Neo QLED will provide some of the most pristine images and immersive soundscapes possible. In fact, this year’s Neo Quantum Processor introduces advanced contrast mapping with BLU (back-light unit), increasing the brightness level from 12 to 14-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across 16,384 steps, quadrupled from the previous 4,096 steps.
The new Shape Adaptive Light technology leverages the Neo Quantum Processor to analyze lines, shapes and surfaces to control the shape of light from the Quantum Mini LEDs, enhancing the brightness and accuracy of all shapes on the screen. The result is outstanding image quality that puts full HDR content on display. Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm. This technological advancement creates a greater sense of realism by determining and processing an object on the screen against its background to create a sense of depth.
Additionally, Samsung’s 2022 Neo QLED features EyeComfort mode, which automatically adjusts the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information. As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing the blue light which may affect one’s sleep quality.
Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, the 2022 products will feature OTS Pro, which incorporates powerful up-firing speakers to create overhead surround sound. 2022 Neo QLED also delivers a truly remarkable Dolby Atmos experience thanks to the addition of Samsung’s new top channel speakers. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.
Award-Winning Lifestyle TVs With Seamless Integration of Design and Technology
Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalized experience. A new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif, providing one of the most pleasant and comfortable viewing experiences. As a result, the new Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL (Underwriter Laboratories) for being ‘Reflection Glare Free’, ‘Discomfort Glare Free’ and ‘Disability Glare Free’.
The Frame now offers the most realistic art viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Matte Display. It also avoids fingerprints and smudges, allowing users to enjoy their favorite artwork in perfect condition. The Frame comes in sizes ranging from 32” to 85”. The Serif also comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give the most premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65”. The Sero offers an optimized watching experience with its new Matte Display in both vertical and horizontal modes. The new vertical Multi View function takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching something.
The New Smart Hub and Apps for the Ultimate User Experience
Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favorite content or help them discover something new all while spending less time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media, Game (Gaming Hub) and Ambient – letting users focus on various in-home activities.
Gaming Hub: The Samsung Gaming Hub will empower players to discover and jump into the games they love faster through game streaming services. Players will have access to an extensive library of games through Samsung’s partnerships with industry leaders – NVIDIA GeForce Now, Stadia and Utomik – and that’s just the beginning. Watch Together: The new app allows users to video chat with friends and family while watching their favorite shows and movies, guaranteed to bring everyone closer together. NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through MICRO LED, Neo QLED and The Frame. Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds, while Professional mode optimizes the screens for pristine picture quality in about 10 minutes.
Expanded Accessory Options Personalized to Users’ Needs and Tastes
The 2022 models also come with expanded accessories to personalize the user experience. The Auto Rotating Wall Mount and Stand inherits the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens.1
To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube and TikTok as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.
Additionally, with expanded bezel options for The Frame and full motion slim-fit wall mounts for all TVs,2 there are endless possibilities of personalization with Samsung’s 2022 displays.
Breaking Sonic Barriers With the Latest Soundbar and Features
The 2022 soundbar lineup gets technology upgrades to provide even more immersive, three-dimensional audio experience. Q Symphony, the signature surround-sound experience which allows Samsung’s Neo QLEDs and soundbars to work together, has been improved with added synchrony. This enables the soundbar and TV speakers to work together with all the speakers on the TVs, including the top channel speakers, providing for an expansive, powerful soundscape.
Samsung’s 2022 soundbars also come with Wireless Dolby Atmos connectivity,3 a wireless Smart TV-to-soundbar connection in which both the screen and soundbar speakers deliver an incredible audio experience with no distracting cables.
Additionally, the new HW-S800B Ultra Slim Soundbar resets the standard in the slim soundbar category, delivering a powerful bass in compact form by integrating passive radiator technology with its subwoofer. With true top-firing speaker channels, the new ultra-slim soundbar packs powerful sound at just 1.6” in depth.
“The role of the screen has changed dramatically in recent years with advancements in technology and how entertainment is distributed. With our new lineup of products, we are providing customers an entirely immersive video and audio experience that is customizable to their needs,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung. “Whether you are a movie buff, TV lover, gamer or even an art enthusiast, Samsung has leading-edge offerings that can enhance any room.”
For more information, including images or videos on the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.
* All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.
1 Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.
2 Applies to all 2022 TV models 43”-85”, except Q80A and AU7000
3 Compatible with 2022 Samsung QLED
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Samsung Electronics Delivers Premium HDR Gameplay With HDR10+ GAMING Standard Support for Its New ScreensBy STF News
Samsung Electronics announced today that select 2022 4K and 8K TVs and gaming monitors will support the new HDR10+ GAMING standard, delivering the immersive, ultra-responsive HDR gaming experience to gamers. The new, cutting-edge HDR gameplay will be unveiled at CES 2022 along with a list of 4K and 8K game titles, all powered by NVIDIA GPUs.
“We are extremely proud to announce that the new HDR10+ GAMING standard will be adopted by Samsung’s 2022 Neo QLED line up with the Q70 TV series and above and gaming monitors, allowing users to enjoy a game-changing experience through cutting-edge visuals and richer, life-like images,” said Seokwoo Yong, Executive Vice President and Head of R&D Team, Visual Display Business at Samsung Electronics. “Samsung will continue to invest in users’ viewing experiences as technology continues to advance and provide enhanced new features and capabilities.”
Advanced HDR Technology Maintains the Artistic Intent of Game Developers
This new standard, developed by HDR10+ Technologies, LLC, gives game developers the tools they need to provide gamers with a compelling and consistent HDR gaming experience without the need for manual calibration across a variety of display technologies for various input sources, including consoles, PCs and more.
Samsung’s 2022 TV and gaming monitor lineup will support the HDR10+ GAMING standard by allowing automated HDR calibration that provides stunning picture quality to meet game developers’ demand. This translates into one of the most responsive and accurate gaming experiences available to date.
By removing the need for manual settings when games are loaded, something previously only possible with movie and television content, the game engine automatically optimizes video game content in real-time. This feature ensures details in the dark shadows and preserves the brightest highlights so that gamers can see and react to everything on the screen. It also configures the display to “true reference mode”, providing better color, also without the need for gamers to spend additional time with game settings.
Several gaming companies, including Saber Interactive, are expected to showcase their HDR10+ GAMING titles during the upcoming CES 2022.
“We are very excited to help usher in a new era of video game picture quality. By adopting HDR10+ GAMING, gamers of all ages will enjoy cutting-edge visuals for the best overall gaming experience,” said Todd Hollenshead, Head of Publishing at Saber Interactive. “The HDR10+ GAMING standard is genuinely raising the bar, and we are proud to be at the forefront of bringing it to market with games like Redout 2, the fastest 8K anti-gravity racer ever made, and with Pinball FX, the king of digital pinball, brought to life in a brand-new way.”
Game Mechanic Studios is also showcasing their HDR10+ GAMING title “Happy Trails and the Kidnapped Princess”, which will be available in 2022.
HDR10+ Continues To Expand With Industry Support and Adoption for Premium HDR Experiences
HDR10+ brings superior picture quality by optimizing brightness and contrast scene-by-scene or frame-by-frame, with more accurate color expression.
Introduced four years ago, HDR10+ has built robust support across the industry, with 128 partners and over 4,000 supported devices, including TVs, projectors, smartphones and tablets from more than 28 manufacturers. HDR10+’s metadata also offers flexible reference tone and mapping curve definition for content creators, allowing them to deliver more impactful images exactly as they intended them to be seen.
In addition, NVIDIA GeForce RTX 30 Series, RTX 20 Series and GTX 16 Series GPUs will support the HDR10+ GAMING standard with drivers scheduled for release in 2022.
“NVIDIA GeForce gamers can enjoy a brighter, more vivid and consistent HDR gaming experience on their monitors or TVs from the support of the new HDR10+ GAMING standard,” said Vijay Sharma, Director of Product Management at NVIDIA.
For more information on Samsung’s upcoming 2022 product portfolio and features, please visit www.samsung.com.
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By STF News
The New York Mets announced Samsung Electronics America as the ballpark’s official display and technology solutions partner, signing a multi-year deal to deliver a complete transformation of the famous ballpark’s screens to create an interactive fan experience like never before. Samsung – a leader in Digital Signage innovation – will bring the Mets vision of creating a one-of-a-kind ballpark to life with its unique portfolio of displays, content management platform and services.
“Baseball is one of America’s great historical pastimes and thanks to cutting-edge display- and data-driven innovation, we are ushering in a new, exciting era that transforms the ballpark experience and brings fans into the game like never before,” said Harry Patz Jr., Senior Vice President and General Manager, Display Division, Samsung Electronics America. “Technology is central to the way fans enjoy sports, and we are thrilled to bring Samsung’s full display portfolio, solutions and expertise to this new era of fandom.”
From the moment they arrive on property to the final out, fans will experience gameday in a whole new way. Among the enhancements for 2022 that are expected include new ribbon boards and more than 1,300 LCD screens throughout the ballpark to lead fans to the shortest lines and ensure they don’t miss a single pitch. A new larger and enhanced centerfield scoreboard will be installed for fans’ enjoyment for the 2023 season at Citi Field.
“We are excited and proud to partner with such a worldwide leader and iconic brand as Samsung,” said Mets Executive Vice President and Chief Revenue Officer Jeff Deline. “Like Samsung, the Mets have a very loyal and passionate fan base, and the implementation of this state-of-the-art technology is going to provide an enhanced experience and environment for millions of fans that come to Citi Field for many years.”
IMMERSIVE DISPLAY TECHNOLOGY & SOLUTIONS
As the complete design and build partner for the Citi Field project, Samsung will deploy the full breadth of its display portfolio and technology solutions throughout the ballpark to create the first connected venue in Major League Baseball.
“Samsung has a rich tradition of innovation and purpose-built technology. Over a two-year period, we’ll transform a once static signage environment to an all-digital experience,” said Mark Quiroz, Vice President Product Marketing, Display Division, Samsung Electronics America. “By seamlessly weaving display technology and sensors into the existing environment, Samsung will create a gateway for connectivity at Citi Field for both the operators and the fans.”
“Our partnership with Samsung is a significant investment from our owner Steve Cohen to bring the most state-of-the-art technology to the ballpark and provide our fans an even better experience at Citi Field,” said Mets Chief Technology Officer Mark Brubaker. “The quality of these upgrades and integration into the daily experience for our fans make Citi Field an industry leader when it comes to the most innovative technological displays.”
WHAT FANS CAN EXPECT
Built for the future, the ballpark upgrade – one of the largest single projects in all professional sports – is slated to take place over the span of two years and will make Citi Field the most technologically advanced ballpark in the major leagues. When complete, Citi Field will feature:
More than 1,300 LCD screens and 4,000 square feet of direct view LED screens in public spaces, enhancing the fan experience at every touch point and even alerting them when their team merchandise is ready for pick up A ballpark-wide IPTV system that will carry nearly 100 channels of sports and entertainment content Double the number of slow-motion replay systems and three times as many cameras for increased game coverage An enhanced and fully upgraded scoreboard to display the latest LED technology and handle 4K video
An iconic landmark and historic symbol of New York City, Citi Field will welcome fans to experience one of America’s favorite pastimes like never before through Samsung innovations. The multi-year technology upgrade is scheduled to begin in 2022.
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By STF News
Samsung Electronics today announced that it has sold more than one million units of ‘The Frame’ this year, making it Samsung’s first single-year million-seller in its Lifestyle TV lineup. Total sales since The Frame’s 2017 launch are expected to exceed two million units by year end, driven by heavy demand in North American and European markets.
“The Frame is not just a device for watching TV, but a lifestyle product which enhances a space with its design and enriches consumers’ lives with an extensive art collection,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “We continue to look for ways to strengthen The Frame’s offerings to find innovative ways to satisfy consumers’ evolving needs and desires. We are also always exploring partnerships with new museums, galleries and artists to offer a much wider range of collection in the Art Store.”
Innovative Design Marries Form and Function
The Frame is the most popular model among Samsung’s Lifestyle TV lineup. Since it was first released in 2017, The Frame’s design, features and size have continuously evolved, reflecting consumers’ ever-changing tastes and lifestyle needs.
As consumers have been spending more time at home, the popularity of home entertainment content has risen, along with consumer demand for their screens to go beyond a home appliance and enhance their interior design. The Frame perfectly converged these trends to offer consumers a blend of form and function, leading to rising sales for the lineup.
Innovating picture quality and keeping up with consumer trends drive Samsung to continually enhance each new iteration of The Frame. In 2020, Samsung added QLED picture technology to deliver more vibrant images. The TV also incorporates a brightness sensor to adjust the brightness level depending on the surroundings, so that viewers can fully enjoy optimized pictures and videos. In July 2021, Samsung launched an 85” version, so it is now available in five different sizes (32″, 55″, 65″, 75″, 85″) to satisfy a variety of lifestyles and home spaces.
The Frame in 2021 offers a slim bezel of 24.9mm, or almost half the width of last year’s model, adding elegance of space with frame-type bezels available in various colors. Users can choose a customizable frame — white, teak, or brown flat-style bezel, and white or brick red beveled chamfer-style bezel.1 The Frame can be set up on a TV stand, wall-mounted for a gallery look, or on the recently released studio stand.
Curated Content Through Strategic Partnerships in the Art Store
Aside from its unique and modern design, a focal point of The Frame is the Art Store — its proprietary art subscription platform. When users are not watching content on The Frame, they can use Ambient Mode to choose works of art from the Art Store’s vast library of paintings and photographs to put on display — this way, the screen does not have to be a blank canvas interfering with interior design, but an element that enhances it.
The Frame’s Art Store offers over 1,500 artworks from world-renowned museums and galleries such as the Hermitage Museum in Russia, the Louvre in France and the Prado Museum in Spain. Through partnerships, Samsung has expanded the Art Store’s collection to encompass unique artworks from up-and-coming creators all over the world such as Magnum Photos, a global photojournalist group, and most recently, the leading art photography maison YellowKorner, to offer vibrant artwork that takes advantage of The Frame’s QLED picture quality. With AI-based curation, the 2021 version of The Frame analyzes consumers’ patterns and tastes and recommends new artwork.
The 2021 version of The Frame offers significantly increased storage capacity with 6GB compared to previous versions that offered 500MB. It can now store up to 1,200 pictures in 4K resolution so users can select more art to form their own personalized gallery.
For more information on Samsung’s lifestyle TV portfolio, please visit www.samsung.com.
1 The Chamfer style bezel is available only in 55″ and 65″
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