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Samsung’s The Freestyle Makes a Global Splash Following January Launch


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The Freestyle, Samsung’s all-new portable screen and entertainment device that displays a crystal-clear image of up to 100 inches in size, is proving a hit in markets that include North America, Latin America and South Korea.

 

Samsung Electronics started taking preorders for The Freestyle in the U.S. on January 4, followed by Korea, Latin America, Southeast Asia and Europe. Preorders for the product exceeded 10,000 units within the first month of its global launch.

 

“The Freestyle offers new levels of functionality, and reflects how users are spending their time by allowing them to enjoy high-quality viewing wherever they are, regardless of spatial limitations,” said Executive Vice President Simon Sung from Samsung’s Visual Display Business. “We plan to continue introducing innovative lifestyle displays like The Freestyle to meet the demands of users who want stellar viewing experiences that are also flexible and convenient.”

 

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The Freestyle is gaining attention for its host of innovative features. These include the facts that it weighs in at just 830 grams, is portable enough to carry in one hand, and has the ability to rotate 180 degrees. The Freestyle also offers Smart TV features that are available on Samsung Smart TVs, with built-in streaming services and mirroring and casting features that are compatible with both Android and iOS mobile devices. When it’s not being used to display content, The Freestyle is also able to provide a mood lighting effect with its ambient mode and translucent lens cap.

 

The Freestyle is also a smart speaker that is capable of analyzing music to pair it with visual effects that can be projected onto walls, floors and anywhere else. What’s more, its 360-degree sound radiation allows customers to enjoy a cinema-quality sound experience no matter where they are. As far as charging, The Freestyle is compatible with external batteries1 that support USB-PD and 50W/20V output or above. This allows users to take it with them anywhere – whether they are on the move, on a camping trip, or otherwise out and about.

 

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1 Samsung is not liable for the use of third-party external batteries.

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    • By STF News
      Since the launch of Samsung Electronics’ all-new portable screen at CES 2022, The Freestyle has received rave reviews for its spectrum of usage that is as versatile and flexible as the product name suggests. The Freestyle offers first-of-its-kind technology that can be used anywhere, anytime, according to the user’s lifestyle, preferences and personal style.
       
      Samsung Newsroom has put together a guide to showcase how The Freestyle goes beyond the scope of conventional projectors to deliver a truly immersive entertainment experience.
       
       
      1. The Bigger, The Better: Scalable Screens for Homes of Any Size

       
      When it comes to your TV screen, bigger is always better. But what if you live in a small space? Now, the Freestyle makes big-screen streaming easier than ever, no matter how much space you have. Enjoy watching content on a large screen (up to 100 inches) anytime, anywhere. Using the Scale & Move feature, you can scale the projected display size up to 50% and move the screen without ever moving the projector.
       

       
      For sports fans, a large screen is a must. With The Freestyle, you can still experience the game-day atmosphere, even if you’re not there in person — simply invite friends over and cheer for your favorite team while enjoying The Freestyle’s large screen and high-quality sound as if you were at the match. You can elevate your viewing experience for whatever you watch, from sports commentary to remote concerts and nature documentaries.
       

       
      Often, there are days when you miss your family home. Why not take a trip down memory lane by browsing your family photo albums using The Freestyle’s mirroring feature for Android and iOS devices? Through smartphone mirroring, you can even video call your friends and family on a large screen. Light up your wall with heartfelt memories and stay connected to your loved ones, even when you’re far apart.
       
       
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      If you want to explore the great outdoors in comfort and style, The Freestyle is a must-have item in your bag. With its compact size and minimal weight at only 830 grams, this portable projector is super convenient to pack. With The Freestyle, you can create your own space for watching content anywhere, whether indoors or outdoors.
       

       
      What if you’re watching your favorite movie at home, and you suddenly need to leave your house? As long as you take The Freestyle with you, you can resume your movie from where you left off at your new location. Whether it’s your friend’s place, a hotel abroad, or even outdoors, now it’s easier, faster and more convenient than ever to stream your favorite content as if you are at home. Using the Tap View feature in the SmartThings app on your smartphone, simply connect The Freestyle to your mobile device to access the exact User Interface of your Samsung Smart TV.
       

       
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      3. Find Your Sweet Spot: Entertainment for Anywhere in Your Home

       
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      4. Life of the Party: Customizable Features Worth Celebrating

       
      Whether you’re a holiday party planner to a weekend-hangout organizer, if you want to host an event, The Freestyle offers features that are something to celebrate. When it’s not being used as a projector, The Freestyle has an ambient mode that allows you to customize your space with mood lighting effects. Instead of using a placard, you can use the Freestyle to create a photo zone for your party instantly. Blast your favorite playlist through The Freestyle’s speaker and turn your get-together into a night you’ll never forget.
       

       
      With high-quality sound and Bluetooth connectivity, The Freestyle is great choice to play music at your next party. Comparable to the high-performance portable Bluetooth speakers out in the market, The Freestyle’s powerful built-in speakers deliver rich 360-degree sound, so you can experience immersive audio from wherever you’re sitting. By playing your favorite artist onscreen, you can quickly transform your living room into your very own concert venue.
       

       
      The Freestyle also offers a variety of colors that give users the freedom to express their unique style down to the smallest detail. It’s easy to upgrade the look of your projector with soft, protective rubber covers in colors for every occasion, such as Blossom Pink, Forest Green, Coyote Beige and more.
       
      The Freestyle goes beyond the capabilities of regular devices to give you the freedom to customize and consume content wherever, whenever and however you want. This ultraportable, smart TV projector combines high-quality visuals and immersive audio to deliver an entire entertainment experience. Transform your space and express yourself with the infinite possibilities provided by The Freestyle, made to fit your lifestyle.
      View the full article
    • By STF News
      ▲ (From left to right) The product experts behind The Freestyle: Jenny Jung, Sooyeon Chung, Dami Baik and Seungyeon Ian Jeong of the Visual Display (VD) Business at Samsung Electronics
       
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      The secret behind the popularity of The Freestyle, a device that is especially beloved by younger generations, is that feedback from Millennial and Zoomer-age individuals has been welcomed and incorporated right from The Freestyle’s product planning and early development stages.
       
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      Developing an All-New Device Based on Changing Lifestyle Trends
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      Creating a Unique TV Experience Out of a Unique Platform and a Young Vibe
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      Actively Reflecting the Interests and Experiences of Younger Generations
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      Even the device’s high-quality audio offering came to be following the incorporation of feedback on the community board. “While we were thinking about the sound specification of the device, we paid attention to the opinions being shared about how the sound quality should not be compromised,” noted Jeong.
       

       
       
      Going Beyond the Limitations of a Space With Convenient Portability and Usage Options
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      A Versatile Device To Be Used Anytime, Anywhere — On Your Terms
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      “My kids really like it when we install The Freestyle on the headboard shelf and watch content projected onto the ceiling while lying in bed together,” added Baik. “Since the device can be used freely in any way you want, it is receiving rave reviews just not from Millennial and Zoomer-age users, but also from users of all ages, including those who are using The Freestyle as a family.”
       

       
      The most appealing thing about The Freestyle is that it can be used in all kinds of scenarios in daily life thanks to its compact design and convenient usability. “We want to present a user experience that meets users’ diverse preferences and needs anywhere, anytime, by going beyond the limitations of a space,” said Jeong. “Our goal is to establish The Freestyle as a personal, movable, smart screen that can be truly utilized to the fullest.”
      View the full article
    • By STF News
      People today are expressing themselves more freely, showcasing their own individuality through their own unique identities. The Freestyle, Samsung Electronics’ all-new portable screen and entertainment device, has been designed to match the versatility embodied by today’s users by allowing them to express their diverse tastes and interests with flexibility.
       

       
       
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      Me, Myself, and I
      In an era where the diversity of our personalities reflects who we truly are, people are rejecting the idea of being limited to one identity. The Freestyle similarly contains such multitudes, exceeding the identity of being a simple device as it can be transformed into a subtle mood lamp.
       

       
      As was noted by designer Jaeneung Lee, “Users can also enjoy a wider spectrum of experiences through accessories.” For instance, The Freestyle can be directly connected to light stands that use E26 sockets1, allowing users to hang their Freestyle from the ceiling so that it can project downwards and deliver a truly unique experience.
       

       
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      Built for Diverse Tastes and Diverse Uses
      The Freestyle has been designed to take into account all kinds of personal tastes and preferences, and is available in a range of color options for users to pick and choose from. “We aspired to create a device capable of matching the lifestyles of all kinds of people and preferences,” explained designer Minsun Kang.
       

       
      The Freestyle’s cover is also made out of a soft rubber material to both protect the product as well as to exude warmth and usability to any user. “With The Freestyle, we are proposing new ambient experiences that have been based on real insight into the way users are consuming content,” noted designer Jenny Jung.
       

       
      Furthermore, the overall design of The Freestyle makes it a versatile device capable of matching the diverse lifestyles of any user. Those who enjoy camping can safely and easily bring their device along on a trip; those looking to enjoy content immediately need not worry thanks to external batteries2 that support USB-PD and 50W/20V output or above; those looking to relax can transform their room into a gallery with the ambient screen feature; and party people can harness the projector’s range of lighting modes to create the perfect atmosphere.
       

       
      When designing The Freestyle, Samsung’s designers aspired to create a device that let users view what they want, when they want, wherever they want. The Freestyle goes beyond the capabilities of regular devices thanks to its free and flexible movement and a design ethos that takes after the lifestyle of today’s users.
       

       
       
      * The images shown are for illustration purposes only and may differ from the actual products. Product specifications may vary by country, region and model.
       
       
      1 Light socket connection feature will be first applied in the U.S.
      2 Samsung is not liable for 3rd party external batteries.
      View the full article
    • By STF News
      Samsung Electronics today announced the launch of its all-new portable screen and entertainment device, The Freestyle, ahead of CES 2022. The Freestyle offers first-of-its-kind technology and flexibility to deliver optimal viewing and entertainment for customers looking to bring video and audio content wherever they go.
       
      Targeted toward Gen Z and millennials, The Freestyle is a projector, smart speaker and ambient lighting device all rolled into one lightweight, portable device. When it comes to portability, The Freestyle weighs only 830 grams allowing to change any space into a screen with ease. Unlike conventional, boxy projectors, The Freestyle’s versatile cradle allows rotation of up to 180 degrees, enabling users to show high-quality video anywhere – tables, floors, walls or even ceilings – no separate screen required.
       
      “The Freestyle is a one-of-a-kind projector geared towards ultimate versatility and flexibility to meet the consumers’ changing lifestyles,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “Without the limitation in space and form factor, The Freestyle is a fun and versatile device that can be used in any way consumers prefer.”
       

       
      The Freestyle comes with full auto keystone and auto leveling features, enabled by industry-leading technology. The features allow the device to automatically adjust its screen to any surface at any angle, providing a perfectly proportional image every time. Additionally, the auto focus feature allows The Freestyle to display a crystal-clear image on any surface, at any angle, up to 100 inches in size. The Freestyle also comes with a dual passive radiator enabling a clean and deeper bass without distortion, and its 360-degree sound radiation allows customers to enjoy a cinema-quality sound experience no matter where they are.
       
      For powering it up, The Freestyle is compatible with external batteries1 that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, whether they are on the move, on a camping trip and more. The Freestyle is also a pioneer in that it’s the first portable screen that works when connected to a standard E262 light socket without the need for additional wiring, besides compatibility with the traditional wall plug option.
       
      When it’s not used as a projector to stream content, The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap. The Freestyle is also a smart speaker, analyzing the music to pair visual effects that can be projected on the wall, floors and anywhere else.
       

       
      The Freestyle offers Smart TV features available on Samsung Smart TVs, with built-in streaming services and mirroring and casting features compatible with both Android and iOS mobile devices. It is the industry’s first portable projector that is certified by global major OTT partners, providing customers with the best content viewing experience. It is also the first projector to include far-field voice control, allowing users to choose their favorite voice assistants when using the device hands-free.
       
      The Freestyle will be showcased during CES 2022 from January 5 to 7 and will go on an on-line pre-order in US market on January 4, with availability expanding to other global markets in the following months.
       
      For more information, including images and videos of the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.
       
      For more information on Samsung’s lifestyle portfolio, please visit www.samsung.com.
       
       
      1 Samsung is not liable for 3rd party external batteries.
      2 Light socket connection feature will be first applied in US.
      View the full article





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