By STF News
Summer is the perfect time to go camping. While on-the-go, some convenient, outdoor entertainment can take your camping experience to the next level. Whether you want some music, a movie or just a little ambient lighting after the sun goes down, The Freestyle is the perfect companion for your next camping trip.
Portability in a Sleek and Compact Design
If you want to explore the great outdoors comfortably and in style, The Freestyle is a must-have item in your bag. With its compact size and lightweight, a mere 830 grams, this portable projector is super convenient to pack.
The Freestyle also allows you to personalize your device with a variety of different color skins to choose from, including Blossom Pink, Forest Green and Coyote Beige. It can also be easily changed to match your aesthetic preference or the rest of your camping set up for a more customized color experience.
When packing The Freestyle, use the device’s carrying case to transport it with ease. The case is IP55-rated, meaning it can protect against water and dust and is ready to be used in the great outdoors. In addition, the case was designed to be just as compact as The Freestyle itself, allowing you to safely take The Freestyle wherever you go.
Auto Screen for a Quick and Hassle-Free Set Up
After setting up your campsite, fiddling with another piece of equipment is the last thing you want. Luckily, setting up The Freestyle is hassle-free — simply place it on a surface and press the power button.
The Freestyle automatically adjusts the level, focus and keystone as soon as you touch the power button. The portable screen automatically adjusts the screen using the Easy Set Up function, providing a clear, straight picture with an optimized ratio of 16:9.
From Cooking to Watching a Movie: Enhance Your Camping Experience With The Freestyle
Want to make a delicious meal on-the-go? Expand your outdoor cooking options with The Freestyle. The Freestyle helps you explore the best ways to make food at your campsite with access to online cooking tutorials and recipe videos, all displayed on a large screen that’s scalable.
The Freestyle, supported by Tizen OS, comes with over-the-top (OTT) services and streaming platforms, including Netflix and YouTube allowing users to watch various content as if they are at home. Samsung TV Plus also delivers free shows, movies and live TV without a subscription — all you need is an internet connection and you are good to go.
Optimized Charging for Convenient Outdoor Entertainment
The Freestyle is compatible with external batteries that support USB-PD and 50W/20V output or above. This allows users to take The Freestyle anywhere they go — whether they are away from home, on a camping trip or otherwise out and about. It also has a specialized portable battery base fit with The Freestyle. It supports 3.6V charging and comes with a 32,000mAh charging capacity, enabling you to project your favorite content for up to 3 hours without needing a separate charger. The Freestyle also lets you stay connected while in the outdoors, with two USB-C ports that allow you to charge your smartphone while watching content.
Create Memorable Camping Experiences With Scalable Screens
The Freestyle lets you create unique experiences, setting the mood for any occasion. With The Freestyle’s cradle, the device also freely rotates up to 180 degrees, allowing you to find the perfect position without moving it.
It’s easier than ever to create a scenic window view or a relaxing virtual fireplace to make your camping trip much more cozy, memorable and entertaining.
Bring Coloring Books to Life With The Freestyle and Its Accessories
The Freestyle isn’t just for the adults in the family — kids can also use the projector to bring coloring books to life while on-the-go. Use The Freestyle to project their favorite characters, animals or even a family photo taken during the trip to create a one-of-a-kind, customizable coloring book.
Place The Freestyle on the stand and adjust it to the desired height. The Freestyle can project images from various angles, making it effortless for kids to enjoy.
Capturing Unforgettable Moments With The Freestyle’s Big Screen Experience
Bring the camping crew closer together by sharing photos and fond memories. To do this, simply mirror your Android or iOS device to The Freestyle and take a walk down memory lane with family, loved ones and friends alike.
Create the Perfect Ambience With The Freestyle’s Ambient Mode and 360 Surround Sound
Not only can The Freestyle project an image on the screen, but the device’s lens cap can also diffuse light to create a softer, more ambient vibe. After a long day of outdoor activities, set up The Freestyle and choose an optimal color to relax and unwind.
Sound is a critical element when creating ambiance. The Freestyle’s premium built-in speakers deliver rich 360-degree sound to provide an immersive audio experience without any external sound devices. Worried about disturbing your neighbors? Connect up to two Bluetooth sound devices and listen to music or watch movies comfortably without disturbing anyone else.
Today, there are so many camping accessories to make the experience not only more convenient but also more fun without any extra effort. With a wide range of features and functions, The Freestyle is the perfect addition to your next camping trip, helping to revamp your camping experience and make it more memorable.
* Some of the images shown are for illustration purposes only.
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By STF News
Since the launch of Samsung Electronics’ all-new portable screen at CES 2022, The Freestyle has received rave reviews for its spectrum of usage that is as versatile and flexible as the product name suggests. The Freestyle offers first-of-its-kind technology that can be used anywhere, anytime, according to the user’s lifestyle, preferences and personal style.
Samsung Newsroom has put together a guide to showcase how The Freestyle goes beyond the scope of conventional projectors to deliver a truly immersive entertainment experience.
1. The Bigger, The Better: Scalable Screens for Homes of Any Size
When it comes to your TV screen, bigger is always better. But what if you live in a small space? Now, the Freestyle makes big-screen streaming easier than ever, no matter how much space you have. Enjoy watching content on a large screen (up to 100 inches) anytime, anywhere. Using the Scale & Move feature, you can scale the projected display size up to 50% and move the screen without ever moving the projector.
For sports fans, a large screen is a must. With The Freestyle, you can still experience the game-day atmosphere, even if you’re not there in person — simply invite friends over and cheer for your favorite team while enjoying The Freestyle’s large screen and high-quality sound as if you were at the match. You can elevate your viewing experience for whatever you watch, from sports commentary to remote concerts and nature documentaries.
Often, there are days when you miss your family home. Why not take a trip down memory lane by browsing your family photo albums using The Freestyle’s mirroring feature for Android and iOS devices? Through smartphone mirroring, you can even video call your friends and family on a large screen. Light up your wall with heartfelt memories and stay connected to your loved ones, even when you’re far apart.
2. Travel Far, Pack Light: Portable Screens Perfect for Outdoors
If you want to explore the great outdoors in comfort and style, The Freestyle is a must-have item in your bag. With its compact size and minimal weight at only 830 grams, this portable projector is super convenient to pack. With The Freestyle, you can create your own space for watching content anywhere, whether indoors or outdoors.
What if you’re watching your favorite movie at home, and you suddenly need to leave your house? As long as you take The Freestyle with you, you can resume your movie from where you left off at your new location. Whether it’s your friend’s place, a hotel abroad, or even outdoors, now it’s easier, faster and more convenient than ever to stream your favorite content as if you are at home. Using the Tap View feature in the SmartThings app on your smartphone, simply connect The Freestyle to your mobile device to access the exact User Interface of your Samsung Smart TV.
There’s nothing like enjoying a cool summer night watching movies in the backyard or at a campsite. Whether you’re making memories with your kids or spending time with friends, The Freestyle can turn any campsite into a movie theater — no screen required. Simply use one side of your tent for a bright and clear viewing experience. No campfire? No problem. Project a video of a fireplace for a cozy night under the stars.
3. Find Your Sweet Spot: Entertainment for Anywhere in Your Home
Even if you love to stay at home, it doesn’t mean you’re limited to watching everything in one spot. Stream a movie with your family in the living room, and then take The Freestyle with you when you want to watch something in your bedroom. Designed for portability, The Freestyle automatically adjusts the level, focus and keystone as soon as you touch the power button for a quick and hassle-free setup.
The Freestyle also freely rotates up to 180 degrees, allowing you to find the perfect position without moving the projector. Easily change the angle to display content anywhere in your home, whether it’s on the wall, the ceiling, the floor, or the table. You can also power on and off the device using only your voice, so it’s perfect for when you’re ready to fall asleep. You can ask questions, listen to music, or open apps with ease using voice commands.
If you love decorating your home, you can also add ambiance to your room with The Freestyle. Even if you don’t have a white screen or a clear wall to use, you can still enhance your space with mood lighting effects, artwork and more. Create your own unique home interior by projecting something onto the curtains or blinds, adding style and personality to your living space.
4. Life of the Party: Customizable Features Worth Celebrating
Whether you’re a holiday party planner to a weekend-hangout organizer, if you want to host an event, The Freestyle offers features that are something to celebrate. When it’s not being used as a projector, The Freestyle has an ambient mode that allows you to customize your space with mood lighting effects. Instead of using a placard, you can use the Freestyle to create a photo zone for your party instantly. Blast your favorite playlist through The Freestyle’s speaker and turn your get-together into a night you’ll never forget.
With high-quality sound and Bluetooth connectivity, The Freestyle is great choice to play music at your next party. Comparable to the high-performance portable Bluetooth speakers out in the market, The Freestyle’s powerful built-in speakers deliver rich 360-degree sound, so you can experience immersive audio from wherever you’re sitting. By playing your favorite artist onscreen, you can quickly transform your living room into your very own concert venue.
The Freestyle also offers a variety of colors that give users the freedom to express their unique style down to the smallest detail. It’s easy to upgrade the look of your projector with soft, protective rubber covers in colors for every occasion, such as Blossom Pink, Forest Green, Coyote Beige and more.
The Freestyle goes beyond the capabilities of regular devices to give you the freedom to customize and consume content wherever, whenever and however you want. This ultraportable, smart TV projector combines high-quality visuals and immersive audio to deliver an entire entertainment experience. Transform your space and express yourself with the infinite possibilities provided by The Freestyle, made to fit your lifestyle.
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[Interview] Getting To Know Those Responsible for The Freestyle, a Device Captivating Younger Users Around the WorldBy STF News
▲ (From left to right) The product experts behind The Freestyle: Jenny Jung, Sooyeon Chung, Dami Baik and Seungyeon Ian Jeong of the Visual Display (VD) Business at Samsung Electronics
The Freestyle, Samsung Electronics’ all-new portable screen and entertainment device that displays crystal-clear images up to 100 inches in size, is proving a hit in markets around the world including North America, Latin America and South Korea.
The secret behind the popularity of The Freestyle, a device that is especially beloved by younger generations, is that feedback from Millennial and Zoomer-age individuals has been welcomed and incorporated right from The Freestyle’s product planning and early development stages.
In order to hear more about this process, Samsung Newsroom sat down with 4 of the product experts behind the planning and development of The Freestyle: Seungyeong Ian Jeong, who worked on product planning, Sooyeon Chung, who worked on service product management, Jenny Jung, who worked on UX design and Dami Baik, who worked on product launch marketing.
Developing an All-New Device Based on Changing Lifestyle Trends
Ever since the initial planning stages of The Freestyle, Samsung’s product experts have been researching Millennial and Zoomer lifestyle trends and have endeavored to apply them to the product. Millennials and the Zoomers pursue their own unique lifestyles, and are not afraid to speak out and express themselves. They place importance on practicality as well as the vibe and style of the products they choose. By respecting the preferences of such young users, The Freestyle took such changes in preferences into consideration.
The changes in lifestyles brought on by the COVID-19 pandemic became the background for product planning as well. People began to spend more time in their own personal spaces, and it became more important to bring entertainment into spaces previously used for relaxing, such as the bedroom. At the same time, outdoor leisure activities, such as camping, have been becoming more common. “The concept of The Freestyle is its frameless portable screen that is ‘with me anywhere,’” explained Jung.
Creating a Unique TV Experience Out of a Unique Platform and a Young Vibe
It is not easy to describe The Freestyle in one word, simply because it is a completely new product with no precedent. Some users will use it as a screen, while some will use it as an interior mood light; others might use it as a digital placard, too. As the very name of the device states, the purpose of the product changes in freestyle along with the lifestyle and the unique style of each user.
We asked the 4 product experts what they think the secret behind the popularity of The Freestyle is, and all of them highlighted the strong synergy between the product experience that can be harnessed in all kinds of ways with the unique Samsung Smart TV platform. “The Freestyle provides all kinds of major OTT apps with built-in streaming services certified by partners so that you’re never behind on the best in content and screen experiences,” elaborated Chung. “Moreover, smartphone mirroring can very easily be undertaken with both Android and iOS mobile devices.”
Actively Reflecting the Interests and Experiences of Younger Generations
Since The Freestyle is a product that is the first of its kind, naturally some hurdles arose during the development stage. “Since it is the first product of its type being developed by Samsung, there was no defined reference for us,” explained Jung. “It wasn’t easy for us to plan the product’s features and to design its experiences from zero.” Whenever doubts arose about the direction of the product, what helped the most was actually the feedback the team could get from the community board for Samsung employees in their 20s and 30s.
At the beginning of the product planning stage, the crux of The Freestyle’s offering was mainly content watching through projection. However, colleagues who are Millennials and Zoomers at Samsung provided their feedback as to how excited they would be to use The Freestyle to create their own type of mood by projecting an image of their choice when not watching content, and this is what led to The Freestyle’s ambient features.
Even the device’s high-quality audio offering came to be following the incorporation of feedback on the community board. “While we were thinking about the sound specification of the device, we paid attention to the opinions being shared about how the sound quality should not be compromised,” noted Jeong.
Going Beyond the Limitations of a Space With Convenient Portability and Usage Options
In order to use this product, small enough to fit into a purse and weighing only 830g, anywhere regardless of place, a convenient usage environment is a must. Unlike other projectors, The Freestyle quickly adjusts its screen’s focus automatically through auto keystone correction, leveling and focusing features. Through the Scale & Move feature, users can adjust the projected screen size and position it without having to physically move the projector around.
In addition, the Freestyle features a convenient functionality that allows users to directly access settings while watching content that doesn’t require them to go through any menu — this is accessed by simply pressing and holding the home button. Moreover, users can control the device through voice recognition, as the product comes with technology to minimize surrounding noise, previously a persistent issue for projectors. Through farfield voice assistant support, The Freestyle also lets users play music and engage in virtual assistant features even when the screen is off.
A Versatile Device To Be Used Anytime, Anywhere — On Your Terms
So how do the product experts themselves use The Freestyle? “I enjoy using The Freestyle to listen to music in high-quality sound while projecting my favorite album cover image in the background,” said Jung. “I also enjoy projecting a video of the stars shining brightly onto my bedroom ceiling before I go to bed. When I feel like falling asleep, I can just turn off the device using my voice.”
“My kids really like it when we install The Freestyle on the headboard shelf and watch content projected onto the ceiling while lying in bed together,” added Baik. “Since the device can be used freely in any way you want, it is receiving rave reviews just not from Millennial and Zoomer-age users, but also from users of all ages, including those who are using The Freestyle as a family.”
The most appealing thing about The Freestyle is that it can be used in all kinds of scenarios in daily life thanks to its compact design and convenient usability. “We want to present a user experience that meets users’ diverse preferences and needs anywhere, anytime, by going beyond the limitations of a space,” said Jeong. “Our goal is to establish The Freestyle as a personal, movable, smart screen that can be truly utilized to the fullest.”
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Providing Content How You Want It, When You Want It, Where You Want It: The Design Story Behind The FreestyleBy STF News
People today are expressing themselves more freely, showcasing their own individuality through their own unique identities. The Freestyle, Samsung Electronics’ all-new portable screen and entertainment device, has been designed to match the versatility embodied by today’s users by allowing them to express their diverse tastes and interests with flexibility.
From Every Angle
These days, nomadic working is a lifestyle that is being embraced by people all over the world who are taking advantage of the ability to work more freely, anytime and anywhere they want. Even if our working habits err on the side of ‘flexible’ instead of ‘nomadic’, we all share that desire to have ownership over our lifestyles and lean towards products that help us overcome physical constraints and traditional methods of living, working or doing.
The Freestyle, which is highly portable, does not require any type of fastening and can be adjusted to be used at any angle, is one such product, as users can enjoy the best screen quality anywhere and in any way they desire. “We worked on creating a form that can accommodate all kinds of usage and placement styles,” explained Chulyong Cho, one of The Freestyle’s designers.
Unlike conventional, boxy projectors, The Freestyle’s versatile cradle allows rotation of up to 180 degrees, enabling users to show high-quality video anywhere – tables, floors, walls or even ceilings – no separate screen required.
The Freestyle also features an auto keystone function that displays a 16:9-ratio screen anywhere without distortion. The projector automatically focuses to ensure a clear screen, and retains its level to prevent any inconveniences in viewing. This function helps users display the screen from all kinds of different positions from floors to walls to ceilings.
Me, Myself, and I
In an era where the diversity of our personalities reflects who we truly are, people are rejecting the idea of being limited to one identity. The Freestyle similarly contains such multitudes, exceeding the identity of being a simple device as it can be transformed into a subtle mood lamp.
As was noted by designer Jaeneung Lee, “Users can also enjoy a wider spectrum of experiences through accessories.” For instance, The Freestyle can be directly connected to light stands that use E26 sockets1, allowing users to hang their Freestyle from the ceiling so that it can project downwards and deliver a truly unique experience.
Furthermore, with the ambient mode, users can express themselves through unique styles of light and sound. This feature projects a variety of visual concepts into a user’s interior to create a new atmosphere, and users can also harness The Freestyle’s translucent lens cap to project images as a form of mood lighting.
Built for Diverse Tastes and Diverse Uses
The Freestyle has been designed to take into account all kinds of personal tastes and preferences, and is available in a range of color options for users to pick and choose from. “We aspired to create a device capable of matching the lifestyles of all kinds of people and preferences,” explained designer Minsun Kang.
The Freestyle’s cover is also made out of a soft rubber material to both protect the product as well as to exude warmth and usability to any user. “With The Freestyle, we are proposing new ambient experiences that have been based on real insight into the way users are consuming content,” noted designer Jenny Jung.
Furthermore, the overall design of The Freestyle makes it a versatile device capable of matching the diverse lifestyles of any user. Those who enjoy camping can safely and easily bring their device along on a trip; those looking to enjoy content immediately need not worry thanks to external batteries2 that support USB-PD and 50W/20V output or above; those looking to relax can transform their room into a gallery with the ambient screen feature; and party people can harness the projector’s range of lighting modes to create the perfect atmosphere.
When designing The Freestyle, Samsung’s designers aspired to create a device that let users view what they want, when they want, wherever they want. The Freestyle goes beyond the capabilities of regular devices thanks to its free and flexible movement and a design ethos that takes after the lifestyle of today’s users.
* The images shown are for illustration purposes only and may differ from the actual products. Product specifications may vary by country, region and model.
1 Light socket connection feature will be first applied in the U.S.
2 Samsung is not liable for 3rd party external batteries.
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By STF News
Samsung Electronics today announced the launch of its all-new portable screen and entertainment device, The Freestyle, ahead of CES 2022. The Freestyle offers first-of-its-kind technology and flexibility to deliver optimal viewing and entertainment for customers looking to bring video and audio content wherever they go.
Targeted toward Gen Z and millennials, The Freestyle is a projector, smart speaker and ambient lighting device all rolled into one lightweight, portable device. When it comes to portability, The Freestyle weighs only 830 grams allowing to change any space into a screen with ease. Unlike conventional, boxy projectors, The Freestyle’s versatile cradle allows rotation of up to 180 degrees, enabling users to show high-quality video anywhere – tables, floors, walls or even ceilings – no separate screen required.
“The Freestyle is a one-of-a-kind projector geared towards ultimate versatility and flexibility to meet the consumers’ changing lifestyles,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “Without the limitation in space and form factor, The Freestyle is a fun and versatile device that can be used in any way consumers prefer.”
The Freestyle comes with full auto keystone and auto leveling features, enabled by industry-leading technology. The features allow the device to automatically adjust its screen to any surface at any angle, providing a perfectly proportional image every time. Additionally, the auto focus feature allows The Freestyle to display a crystal-clear image on any surface, at any angle, up to 100 inches in size. The Freestyle also comes with a dual passive radiator enabling a clean and deeper bass without distortion, and its 360-degree sound radiation allows customers to enjoy a cinema-quality sound experience no matter where they are.
For powering it up, The Freestyle is compatible with external batteries1 that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, whether they are on the move, on a camping trip and more. The Freestyle is also a pioneer in that it’s the first portable screen that works when connected to a standard E262 light socket without the need for additional wiring, besides compatibility with the traditional wall plug option.
When it’s not used as a projector to stream content, The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap. The Freestyle is also a smart speaker, analyzing the music to pair visual effects that can be projected on the wall, floors and anywhere else.
The Freestyle offers Smart TV features available on Samsung Smart TVs, with built-in streaming services and mirroring and casting features compatible with both Android and iOS mobile devices. It is the industry’s first portable projector that is certified by global major OTT partners, providing customers with the best content viewing experience. It is also the first projector to include far-field voice control, allowing users to choose their favorite voice assistants when using the device hands-free.
The Freestyle will be showcased during CES 2022 from January 5 to 7 and will go on an on-line pre-order in US market on January 4, with availability expanding to other global markets in the following months.
For more information, including images and videos of the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.
For more information on Samsung’s lifestyle portfolio, please visit www.samsung.com.
1 Samsung is not liable for 3rd party external batteries.
2 Light socket connection feature will be first applied in US.
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