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By Samsung Newsroom
Aerosyn-Lex Mestrovic is an award-winning, multidisciplinary artist whose work has been recognized and displayed in prestigious institutions and venues such as The Museum of Modern Art (MoMA), Art Basel Miami Beach and even the White House. His inspiration stems from a diverse cross-section of cultures — embracing a wide variety of mediums from fashion and film to live art performances and beyond.
His unique artistry exists at the junction where art and technology meet, and he considers the history and evolution of the two as inseparable. He sees technology as a transformative force — one that has expanded and will continue to broaden the art world — opening new opportunities and encouraging artists to reimagine and refine their work. Samsung Newsroom sat down with Aerosyn-Lex to discuss his journey as an artist and how technology has become interwoven into his work.
▲ Aerosyn-Lex Mestrovic
Early Encounters With Multicultural Inspirations
Q: Can you provide a brief overview of your artistic journey?
I’ve been a life-long artist and creative. Art and design are core elements of my self-identity. I studied art from an early age and never stopped using creativity as my primary means of communication. I’m thankful that my artwork and designs have been recognized by some of the biggest institutions and brands in the world, and I’m excited for what’s to come!
Q: Your early influences present a fascinating blend of various cultures, including Japanese calligraphy, Latin script, graffiti and Slavic mysticism. How did you encounter and choose to incorporate these distinctive elements into your artwork?
Early on in life, I was exposed to calligraphy through a course I took during a summer vacation. For some reason, the act of writing and all its cultural variations stuck with me. Be it Japanese calligraphy or Western scripts, writing really became a huge influence on all my works. I think there is great power in the written word, and those words can take on any shape.
Q: How do you incorporate diverse cultural perspectives into your art? How does that resonate with audiences across the world?
Growing up as an immigrant in the United States in a culturally diverse area helped shape my identity. I’ve been fortunate to travel the world through my work, and I strive to translate those experiences through my artwork. My goal is to connect with people on a subconscious level, regardless of their background.
Q: What inspires you to keep pushing your artistic boundaries?
I’m thoroughly inspired by evolving technologies and their ability to reach larger scales and audiences globally. Having worked across various global markets and diverse industries, my goal is to share my work with the world, aiming to leave a lasting legacy.
Exploring the Entire Range of Artistic Mediums and Projects
Q: Can you recount a project that pushed you beyond your comfort zone?
I was commissioned to direct my first short film “SCRIPTURA VITAE” many years ago for the BBC and Channel 4 in the U.K. This began as a simple concept, but it turned into one of the most life-changing projects I’ve ever worked on. I had to teach myself filmmaking whilst making the actual film! This single work really set the stage for many of my major projects that followed.
Q: Your extensive portfolio spans across pop culture, fashion, technology and more. What inspires your choice of medium for different projects?
My process varies greatly depending on the project. From designing fashion collections to crafting live art performances for Carnegie Hall, the medium follows the concept. There’s no single approach that works for all those varied applications of creativity.
I look at each project individually and try to figure out the best way to craft a memorable and emotionally moving work or performance. I always begin by thinking of a concept for a piece before attempting to work out the best way to represent that.
Q: You’ve collaborated with cultural icons and brands such as Jeff Koons, Nike and Mr. Children, and your art has been exhibited at renowned venues around the world. How have these experiences shaped you?
Those are definitely some of my “greatest hits” and they certainly have instilled confidence and motivation to push the limits of my work. However, the art industry can be a fickle and fast-changing landscape to navigate. Nothing is guaranteed in the career of an artist — to sustain artistic relevance, one must constantly push forward to redefine oneself.
▲ An interview with Aerosyn-Lex Mestrovic
Connecting Artists and Audiences Through The Frame and Samsung Art Store
Q: How has your experience been partnering with Samsung Art Store?
It has been truly amazing. I was thrilled to have so many acquaintances and new supporters reach out and mention that they’d seen my work on the Art Store. It’s such a wonderful platform, and I’m excited to continue crafting and creating work for it!
I truly appreciate brands that understand the value of art and genuinely seek to support artists and their artwork. The art market has seen a seismic shift in the past few years, and I believe it takes large players to come up with innovative ideas for new platforms and ways of interacting with broad audiences. I think Samsung is doing just that in a unique way.
Q: Can you tell us about the technique behind your signature ethereal ink paintings? How do they appear on The Frame?
My work is created in a fully practical, non-digital technique that I developed over years of experimentation. These works began with my film “SCRIPTURA VITAE” and were then exhibited at The MoMA. I love how my work is presented on The Frame — having them live inside people’s homes now is a great feeling. The Frame’s aesthetic and calibration just make everything pop!
Q: Can you recommend three of your favorite pieces available on the Art Store?
The beauty of the Art Store is that you can change the artwork based on your mood. Some of my favorites are below, but check them all out! There will be more coming soon, so please keep an eye out!
▲ CHROMIS IOMELAS MMXXI (2021)
CHROMIS IOMELAS MMXXI (2021) is from my “Living Paintings” series, which embodies the fluidity and movement in my process.
▲ VERSALIS DRIP MMXXII (2022)
VERSALIS DRIP MMXXII (2022) is a playful use of paint as a painting. This work is taken from a newer series of work which was initially created as 60FT (20 meter) Murals for the Wynwood Arts District in Miami, Florida. The concept was to create a dynamic representation of fluid paint but play with the scale of the artwork which would be represented in the context of Trompe L’oeil.
▲ VERSAEL BRUSH MMXXI (2021)
VERSAEL BRUSH MMXXI (2021) introduces meticulous calligraphy which looks incredible in the crisp 4k of The Frame. This piece speaks to my long standing passion from calligraphy and the written word. These large paintings are steeped in multicultural symbology and seek to find beauty in the pattern and rhythm of the calligraphic strokes and lettering used within the artwork.
Pushing the Boundaries of Art With Technology
Q: Your work often blends art with various forms of technology. How do you see this intersection shaping the future of art?
The history of art cannot be separated from the progression of technology. Their stories are intertwined infinitely. As a huge tech nerd, technology is a space that I find endlessly fascinating and inspiring.
We’re certainly moving into a radically new age with the proliferation of artificial intelligence, and I’m excited to participate in pushing creative methods forward with technology. I am truly looking forward to working on projects in this space, and I’m thrilled to combine them with the practices I’ve developed over my career.
Q: Can you give us a sneak peek at some of the projects you are working on?
I’m excited to be working on major projects across various metropolitan cities including Tokyo, New York City, Los Angeles, Riyadh, Dubai and Abu Dhabi. These projects range from large-scale installations for major hotels to huge digital art installations in completely new city centers.
I’m working on some new projects in the gaming space as well, which I’m thrilled about since I’m an avid gamer. I am also launching my own collection of luxury Japanese whisky, sake, shochu and wine this year with the award-winning Japanese distillery, Nishi Shuzo. Lastly, I’m looking to establish a large art studio in Los Angeles.
I have a lot going on at the moment, but I wouldn’t have it any other way!
Visit Samsung Art Store in The Frame to see more of Aerosyn-Lex Mestrovic’s collection.
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By Samsung Newsroom
Robin Spinks, Head of Inclusive Design at the Royal National Institute of Blind People (RNIB), has dedicated his career to creating an inclusive environment. In this role, he not only represents the two million blind or partially sighted people in the U.K., but also advocates for the development of inclusive technology around the world.
There are many nuances around technological inclusivity, from widespread misconceptions about disabilities to the unique needs of every individual. Through the partnership between Samsung and RNIB, Robin lends his perspective and expertise to help the two organizations navigate these complexities with the ultimate goal of creating “Screens for All.”
Samsung Newsroom sat down with Robin to shed light on what today’s inclusive technology looks like, discuss his work with Samsung and get his perspective on what the future holds in the world of accessibility.
▲ Robin Spinks, Head of Inclusive Design at the Royal National Institute of Blind People
Robin Spinks is Head of Inclusive Design at the Royal National Institute of Blind People (RNIB), spearheading efforts in global digital service and product accessibility. Before joining RNIB, Robin spent five years in Africa working collaboratively with NGOs, overseas governments and a leading assistive technology company in the U.K. to create a bespoke affordable screen reading and magnification solution for low resource environments. Now at RNIB for nearly 15 years, he continues to advocate for inclusive technology.
Assessing the Need for Accessible Technology
Spinks and his team work to improve the design and usability of products and services to ensure they are accessible to all individuals, while reinforcing the organization’s commitment to improving usability and accessibility in every aspect of daily life.
▲ Robin Spinks, Head of Inclusive Design at RNIB (right) speaks with Richard Moreton, Samsung (left)
Advocating for accessibility across such a diverse portfolio of products and services comes with unique difficulties, Spinks pointed out. “Some people will benefit from magnification, so enabling a zoom functionality on a portion of the screen, for example, will help optimize their viewing experience. Some may need assistance with edge detection or making the edges more discernible so they can follow the action on the screen,” says Spinks.
Today’s technology is more integrated into our daily lives than ever before and there are countless possibilities to innovate around the user experience. Samsung and RNIB have embarked on this partnership together to shape the future of accessible viewing by creating uniquely powerful and accessible features that will innovate the viewing experience for all.
▲ “We’ve worked on everything from showers to bank machines, smart TVs to smartwatches, mobile phones to apps, digital services, eLearning and much more,” said Spinks
Power of Partnership: Samsung and RNIB’s Joint Mission for Better Accessibility
Traditional televisions can present challenges for those living with visual disabilities. Samsung and RNIB, however, have worked collaboratively to address this for nearly a decade, leveraging the power of technology to create a more inclusive viewing experience.
RNIB is heavily involved in testing user accessibility features, leveraging community insights and pain points to drive innovation. Combined with Samsung’s technological prowess and leadership in the television industry, Samsung Smart TVs and screens continue to incorporate groundbreaking improvements in their accessibility features and functions.
Born out of this partnership are some popular features like Relumino Mode.1 Relumino Mode is designed to help improve the viewing experience for those with low vision, making it possible for more people to engage with and enjoy their favorite content. By enhancing specific parts of videos — such as highlighting outlines and improving contrast, color and sharpness — it is easier to discern content on the screen and follow all the actions. This important feature is designed to be powerful and customizable, so that it can work as a solution for all.
The collaborative efforts between Samsung and RNIB are making a real impact, and among the many companies RNIB works with, the partnership with Samsung stands out, according to Spinks. “Samsung is leading the pack when it comes to accessible television, not just here in the U.K. but around the world,” he said. “It’s been a brilliant thing to be part of that story and to continue to see it developing and evolving professionally and personally. It’s been genuinely gratifying to be a part of something so powerful.”
▲ Robin Spinks explores Relumino Mode on a Neo QLED TV
Through the partnership, Samsung’s Smart TVs have earned RNIB’s “Tried and Tested” Certification, which is awarded to products based on their suitability for people who are blind or partially sighted. Not only does this certification help guide consumer purchasing decisions, but it also holds manufacturers accountable to design products with all users in mind.
▲ Samsung’s Relumino mode offers customization of intensity appropriate to various viewing conditions
A Glimpse Into the Future of Accessible Tech
Samsung’s cutting-edge Relumino Mode is transforming home entertainment, making it more inclusive and accessible for all. And in Spinks’ experience, reception to Relumino mode has been positive. So why not expand its reach?
Spinks highlighted that there are two million people in the U.K. today with significant sight loss, and by 2050, that number is expected to double to four million — a considerable number of people who would benefit from an increase in accessible technology. “Think about all the devices that have a digital interface or screen. I think it would be interesting to look at those other devices, and other applications, where Relumino Mode could be useful.”
▲ A blurry vision goggle simulation of what Relumino Mode may look like to people with visual impairment
Spinks suggested that this type of technology should be expanded to a range of products that consumers encounter on a daily basis. Using public kiosks to order food, purchasing a train ticket, signing in digitally at the doctor’s office, and everything in between should be an equitable and accessible experience for all. “Our quest really is to achieve a culture where there are no barriers for people with sight loss when they’re accessing the digital world,” he said.
▲ Samsung Relumino Mode’s technology highlights outline while improving contrast and color for enhanced clarity
As we look to the future of accessible technology, he envisions a “dynamic mix of increased inbuilt mainstream technology” and more specialist support for specific use cases. He sees the need for accessibility to grow alongside operating systems.
When asked what advice he would give to companies or designers looking to develop accessibility features, he said, “Above all, talk to users and listen to their stories. Actively listen and understand the barriers that they’re facing and if you can, use a bit of simulation that enables you to learn and understand that.” He went on to say, “One of the best things about investing in accessibility is that everybody benefits from the fruits of your labors.”
▲ “It’s not just about providing solutions. Make accessibility features interesting,” said Spinks.
At the center of it all is a great user experience for everyone. “That’s the critical element and ultimately, that’s what it will be judged by — how easy and pleasing it is to use,” Spinks adds. “It’s about creating and co-creating thoughtful experiences that people don’t just find easy to use, but want to go back and use time and time again because they enjoy the experience.”
Spinks noted that designers, manufacturers, and engineers alike must adopt a forward-thinking attitude towards improving the user experience, offering a roadmap for the future of inclusive technology. “People talk about technological progress, but from our point of view, it’s only progress if it’s equitable,” he said. “If technology is inherently visual, that’s then exclusive and people with a visual impairment find it harder to participate in to enjoy those technologies.”
Samsung and RNIB understand that, particularly when it comes to televisions as accessibility features are designed to create more equitable and enjoyable experiences for all. “What’s especially impressive about Relumino Mode is it doesn’t visually disturb the picture to the point where non-visually impaired people would dislike watching,” Spinks said. “I can sit down with my family and for the first time actually enjoy watching the TV together.”
The journey toward a completely accessible technological landscape is far from over, but with the combined efforts of committed advocates like Robin Spinks and innovators like Samsung, progress will be made. Samsung and RNIB share the perspective that advancements in accessible technology underline the essential truth: technology should, and must, be for everyone.
To learn more about Samsung’s accessible technology, visit https://www.samsung.com/.
For more information on the Royal National Institute of Blind People, visit https://www.rnib.org.uk/.
1 Relumino Mode targets those who suffer from severe visual acuity loss (Source: WHO, World report on vision, 2019) and symptoms of blurry vision. This feature is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment, or prevention of any disease or medical problem. Any information found, acquired, or accessed through this feature is made available for your convenience and should not be treated as medical advice.
Some features may be supported at a different time, and service availability may not be available at the time of purchase of this product. Relumino Mode is applied for TV models QN80C, QN90C, QN800C, QN900C and works on sources provided through DTV and HDMI only. The Mode does not work on other sources, OTTs, etc.
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By Samsung Newsroom
Samsung Electronics today announced that it is displaying a masterpiece by Park Seo-Bo, a leading figure in contemporary Korean art, on The Wall All-in-One (IAB model) at New York’s iconic Rockefeller Center.
As part of the “Origin, Emergence, Return” exhibition, Samsung has partnered with Johyun Gallery, combining the artistic brilliance of Park Seo-Bo with Samsung’s state-of-the-art Micro LED technology to bring an unrivaled viewing experience that pushes the boundaries of digital art display. Visitors can appreciate the art from Park’s iconic “Écriture” series on The Wall’s immersive 146-inch 4K screen. The Wall All-in-One provides an awe-inspiring visual experience that replicates the intense colors and intricate textures of Park’s painting, allowing visitors to be fully immersed in the artwork.
This collaboration also marks the first digital rendition1 of Park’s artwork. Utilizing microphotography, the original artwork was captured in 56 segments in an ultra-high resolution and is shown by slowly zooming out from a magnified coin-sized area of the artwork. In this process, the work is imbued with movement and the complex texture of Écriture created with paint and traditional handmade Korean paper, Hanji, is fully brought to life, the entirety of which was perfectly captured by The Wall’s captivating display.
“I wanted to highlight the intricate universe of the original artwork by adding a dynamic component into every corner of the painting,” said Park. “The Wall’s digital display masterfully renders the nuanced texture of Hanji and the fluctuating red hues under sunlight, revealing details that could have been easily overlooked with the naked eye.”
Samsung’s The Wall All-in-One is powered by advanced Micro LED technology and has won numerous awards, including “2023 Best of Show” at both Integrated Systems Europe (ISE) 2023 and InfoComm 2023, the world’s leading AV and systems integration exhibitions.
With its convenient installation process of using a pre-adjusted seam, it enables effortless customization to create the perfect ambiance for the displayed content, saving businesses time and resources. Plus, thanks to a sleek and slim design, it seamlessly fits into any commercial environment, making it the preferred choice for businesses looking to elevate their displays.
The exhibition also features a media room with Samsung’s 85-inch Neo QLED 8K Signage (QPA-8K model), which presents Park’s artistic process through a series of videos and documentaries, providing viewers with a comprehensive overview of the artist’s unique vision and creative journey. Visitors at the Rockefeller Center will have the unique opportunity to see more than 40 pieces of Park’s artwork, including the digital exhibition on The Wall All-in-One, until July 23.
“We are truly honored to showcase Park Seo-Bo’s extraordinary work through The Wall All-in-One, which beautifully highlights the artist’s mastery of color and texture,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “We will continue to forge new partnerships and introduce innovative solutions that push the boundaries of display technology.”
For more information on Samsung’s The Wall All-in-One, please visit http://smsng.co/B2Bsolutions.
1 Video Art Title: [1 OF 0], Directed by Jifan Park
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By Samsung Newsroom
Samsung Electronics America and the New York Mets recently made sports history with the installment of the largest scoreboard across all professional ballparks. As fans gear up for the start of a new baseball season, they will have a firsthand look at the enhanced and fully upgraded dual-sided centerfield video board, which features a 17,400 square feet LED screen on the front and 6,900 square feet on the back. Since Fall of 2022, Samsung has installed over 29,800 square feet of new LED at Citi Field.
Unveiled for the first time at the Mets’ What’s New at Citi Field event on March 23, attendees had a sneak peek of what fans can expect for the upcoming season. The scoreboard is the highlight of the multiple digital display upgrades throughout the entire stadium, providing fans with a state-of-the-art display experience. Even as fans enjoy the new experienced introduced throughout the ballpark, the new scoreboard ensures that they won’t miss a moment of the action taking place on the field.
“As an emerging New York landmark, Citi Field continues to set itself apart with the integration of cutting-edge display technology that enhances the in-stadium experience for fans,” said James Fishler, Senior Vice President, Display and Home Entertainment Division, Samsung Electronics America. “Samsung is a proud partner of the Mets and with the installment of the first-of-its-kind, double-sided LED display, we are excited to help the franchise reach the next level of technology innovation in professional sports.”
New Centerfield Scoreboard Brings Citi Field to Life
Since forming its partnership in 2021, Samsung has worked with the Mets to transform Citi Field into the most technologically advanced, professional ballpark. The multi-year digital transformation included the deployment of over 1,300 LFD displays and several new Outdoor LED displays last year, totaling over 15 million pixels. The second phase of installments, which will be fully operational by opening day on April 6, will feature several new outfield displays, including the new centerfield scoreboard, increasing the total pixel count in Citi Field to 40 million. In addition to the centerfield scoreboard, Mets fans will see display improvements in all corners of the stadium, including exterior signage, digital concession menu boards and more.
“Samsung’s innovative technology at Citi Field will expand the standard for what fans expect when entering the country’s best stadiums. Over a two-year period, we’ve transformed a once static signage environment to an all-digital experience,” said David Phelps, Vice President, Product Management, Display Division, Samsung Electronics America. “While working with the Mets, we’ve been able to push the boundaries of what is possible by delivering more creative and unique experiences for its fan base.”
The new LED technology also enables opportunities for DOOH (Digital Out-of-Home) advertising by transforming once static displays into a blank canvas of creativity. The scoreboard offers near unlimited configurations for advertisers to stand out from the competition and deliver entirely new visual experiences to fans. With the ability to accept multiple forms of content, the dynamic display helps foster the local economy by providing business owners with an affordable solution to advertise at Citi Field. The back of the dual-sided scoreboard reaches heights so tall that it’s visible from the highway, offering yet another opportunity to increase sponsorship and advertisement revenue, as well as inform and excite fans waiting to enter the stadium to join the action.
Immersive Entertainment for Every Fan
Citi Field’s main video LED board is substantially the largest scoreboard across all professional ballparks and over three times larger than Citi Field’s previous centerfield scoreboard. The expansive 17,400 square-foot high-definition video display ensures that no matter where fans are in the stadium, they won’t miss the action on or off the field. Including the new enhanced display on the back, the centerfield scoreboard features over 24,000 square feet of LED signage and over 13 million pixels, along with a high-resolution, 10mm pixel pitch display to enhance the in-stadium fan experience. Teams in the dugouts and fans in the stands alike can watch 4K instant replays, up-close game action, game stats, interactive updates and more.
“Samsung’s state-of-the-art technology upgrades at Citi Field underscore our goal of providing best-in-class experiences for our fans,” said Mark Brubaker, Chief Technology Officer, New York Mets. “The quality of these enhancements will not only provide our fans with more immersive and memorable visits to the ballpark, but it also positions Citi Field as a trailblazer in the industry.”
The iconic ballpark’s digital transformation demonstrates how today’s display technology can seamlessly integrate into stadiums and introduce unique interactive offerings for fans. Built for the future, Samsung’s technology upgrades to Citi Field create an interactive environment for all generations of baseball fans traveling to the ballpark.
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By Samsung Newsroom
At CES 2023, Samsung Electronics presented Calm Technology services to its users through a variety of differentiated integrated connected experiences. Calm Technology refers to when a technology, through Samsung’s SmartThings platform, is able to automatically connect devices without any action required from the user.
To realize this vision of Calm Technology, Samsung has obtained the industry’s first Circadian Rhythm Display (CRD) certification from the German testing and certification agency Verband Deutscher Elektrotechniker (VDE). The certification was awarded to the Eye Comfort Mode feature of Samsung’s 2023 Neo QLED and Lifestyle TVs, The Frame, The Serif and The Sero.1
The concept of pairing circadian rhythm with display technologies might seem unusual. So what exactly inspired Samsung to pursue it, and what was the process like from planning through to development and certification? To learn more, Samsung Newsroom sat down with three professionals who made this recent CRD certification possible, Taehwan Cha of the Picture Quality Solution Lab, Gyuheon Lee of the Product Development Group and Beomkyun Rha of the Product Planning Group.
▲ (From left) Taehwan Cha of the Picture Quality Solution Lab, Gyuheon Lee of the Product Development Group and Beomkyun Rha of the Product Planning Group
The Unique Combination of Circadian Rhythm and Display Technology
The term “circadian” is derived from the Latin words “circa” (meaning “about”) and “diem” (meaning “day”). Human circadian rhythm can be described as the biological pattern of engaging in dynamic activities during the day and sleeping during the night as well as the secretion and inhibition of related hormones such as melatonin, cortisol and growth hormones that occur naturally according to this cycle.
“We were ultimately working to find a way to achieve the best picture quality while also guaranteeing viewing safety,” noted Rha of why Samsung initially started focusing on circadian rhythm. “The result was the creation of Eye Comfort Mode, a feature which automatically optimizes picture quality based on changes in circadian rhythm.”
One of the characteristics of Eye Comfort Mode is that it uses artificial intelligence (AI) to enable the most comfortable picture quality by automatically detecting changes in the viewing environment. Eye Comfort Mode adjusts the amount of blue light based on the local sunrise and sunset time as well as the surrounding lighting environment. By adjusting the screen’s luminance level and color, Eye Comfort Mode creates an effect similar to the different lighting styles that occur during daytime and nighttime, with lower luminance and color temperature aiding the user to sleep well.
“Since Eye Comfort Mode sets the picture quality based on the surrounding viewing environment, the user can enjoy good picture quality without any quality degradation, even with less blue light,” explained Rha. “When planning our approach to CRD, it was extremely important that we could control the amount of blue light being emitted without affecting the picture quality, so we engaged in constant research and discussion with the development team and picture quality team right from the planning stages.”
Eye Comfort Mode, the Secret To Picture Quality Optimization at All Hours of the Day
As Eye Comfort Mode operates based on localized information to recognize sunrise and sunset times, it has to be able to harness regional geographic information of where the TV is placed.
“The basic algorithm allows the TV to obtain and operate based on sunrise and sunset information from a regional weather application, which is identified based on the location information of the TV,” said Lee. “Thanks to this algorithm, users can watch TV with picture quality optimized to the changes in their circadian rhythms wherever they are in the world with Eye Comfort Mode.”
In addition to local sunrise and sunset times, the surrounding lighting environment is essential to optimizing picture quality for CRD purposes. Accordingly, the light sensor built into the TV measures the amount of external light. Then it determines how bright or dark the viewing environment is to optimize picture quality for the user automatically.
The CRD Certification, the Last Hurdle to Improving Reliability
▲ The 2023 Neo QLED TV is measured using a spectroradiometer, which measures a display’s luminance, chromaticity coordinates, spectrum and more.
Once a technology is out of the planning and development stages, the last step in the process is to cement the value of the technology through certification from an external agency. For their CRD technology, as with all others, the certification process began with establishing the relevant objective and standardized criteria.
Through an external collaboration project, Samsung discovered an index for circadian stimulus (CS) as defined by the U.S. Lighting Research Center. This CS index can quantitatively express the effect of Eye Comfort Mode in number form through association with a light source’s power to inhibit an individual’s melatonin secretion.
Following this discovery, Samsung then developed a test project in collaboration with an external research institute and proceeded to set up a certification with VDE in order to obtain the CRD certification.
To win the trust of our consumers, it is crucial that we can obtain certifications for our technologies from a credible agency,” explained Cha. “While ‘circadian rhythm’ may be a somewhat unfamiliar term, it was used even in the name of the certification to emphasize the intention and value add of the technology, which is to provide picture quality optimized based on circadian rhythm.”
Delivering the Ultimate Viewing Experience to Users
Despite being awarded the VDE certification, those working on the CRD technology are still determined to develop even more ways to bring users the best picture quality possible. “Since people have different picture quality preferences, my goal is to provide customizable picture quality based on personalized needs ultimately,” said Lee.
For Rha, too, the next step is rooted firmly in personalization. “Display technologies have advanced significantly in recent years, and I think we have reached a point where the industry possesses a similar approach across the board,” he explained. “Going forward, I want to focus on and develop consumer-friendly features specific to each user.”
Finally, for Cha, picture quality is a consideration that should be embedded in every aspect of development. “I always ask myself how I can create value in the TV features and performance technologies we design when working on external picture quality evaluation and certification,” he noted. “My goal is to embed such technologies and practices across all stages of our process, from product planning and development to the final stage of certification.”
Going forward, Samsung is constantly striving to provide the ultimate viewing experience that considers viewing safety. In addition to the CRD certification the company recently received, the company also received “Eye Care” certification from VDE and “Glare-Free” validation from UL last year, a testament to the ongoing innovation journey Samsung is pursuing.
Stay tuned to Samsung Newsroom for all the latest on the company’s leading TV and display products.
1 Certified Models: 2023 Neo QLED Q70C and superior models.
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