By STF News
From May 10 to May 13, 2022, Samsung welcomed audiovisual industry professionals from around the world back to Integrated Systems Europe (ISE) to showcase its latest visual display innovations and sustainability achievements. Samsung highlighted its diverse lineup of commercial display technologies and solutions as part of its Business Reimagined concept, presenting signage technology and cloud-based management designed for hybrid scenarios. Check out the photos below for a peek at the next generation of signage technology from Samsung.
▲ (Clockwise) The ISE 2022 Samsung Booth at a glance
▲ Samsung’s ISE 2022 booth unveiled the latest lineup of state-of-the-art display technologies. The booth played host to a steady stream of visitors interested in Samsung’s diverse lineup of commercial display technologies.
▲ Before entering the booth, guests were treated to the latest model of The Wall from Samsung. The guests were offered with the immersive experience this technology offers in person.
The Wall: Packed With Unparalleled Visual Innovations
The crown jewel of Samsung’s display was The Wall, the 2022 model of which was unveiled at ISE (Model name: IWB) — an innovative modular Micro LED display that delivers immersive viewing experiences in a high-resolution, large-screen format with purer black levels and improved gradients. The resolution is enhanced by the powerful Micro AI (Artificial Intelligence) Processor, which analyzes each second of content and instantly optimizes picture quality while removing noise.
▲ Samsung’s 2022 model of The Wall (Model name: IWB) at ISE 2022
▲ ISE attendees getting a glimpse of Samsung’s The Wall (Model name: IWA)
Outdoor Signage Optimized for Future Stores
Samsung continues to innovate in outdoor signage, covering verticals from QSR to electric vehicle (EV) charging. With its durable and high-performing hardware, Samsung’s latest 2022 outdoor line-up (OHA series) can excel in a variety of weather conditions and environments through certified IP56-rated protection. Equipped with the MagicINFO cloud-based management solution, operators can manage their displays backed by Samsung Knox, a trusted security platform that further enhances security as well as convenience.
▲ Samsung Electronics’ Outdoor signage displayed on an EV charging station. In addition to charging statistics, customers can check various types of information such as traffic conditions and maps.
▲ Samsung’s mart Outdoor signage for drive-through enables customers to check menu items and make payments with ease.
Empowering Seamless Collaboration in the Hybrid Classroom With Flip Pro
Delivering innovative solutions for the new era of the meeting room or classroom with hybridity at its core, Samsung unveiled the new Samsung Flip Pro (WMB), which features Smart View+, enabling operators to cast up to six participants’ screens no matter what operating system they use. With the improved UX, the new Samsung Flip Pro offers features designed to accommodate any learning or meeting scenario.
▲ ISE attendees exploring the Smart View+ feature, which can cast up to six device screens from users.
▲ Samsung Flip Pro’s specialized features are designed to accommodate any learning or meeting scenario.
▲ Samsung Flip Pro’s multi-touch features allow the simultaneous collaboration of up to 20 people. Attendees take notes on the Flip Pro to test its touch screen capabilities.
▲ Attendees take notes on the Flip Pro connected with The Wall All-in-One (Model name: IAB) to test its touch screen capabilities.
▲ The new Samsung Flip Pro offers features designed to accommodate any learning or meeting scenario.
Enabling Faster and Safer Orders and Payments
The Samsung Kiosk is another future-ready solution — one that is proving increasingly useful in an era of contactless customer interactions. This interactive virtual experience offers a 360-degree look at business solutions that are customized for various spaces.
▲ The Samsung Kiosk offers an all-in-one solution for navigating menus, selecting items and making payments. It can be conveniently installed in any store.
▲ ISE attendees exploring the Samsung Kiosk
Neo QLED 8K Signage Delivers a Realistic Visual Experience at Luxury Stores
Samsung also showcased the Neo QLED 8K, delivering a more meticulous and captivating viewing experience. This enhanced sense of reality ensures content has a deeper impact on the viewer, leaving them struck by the fidelity of the display while accurately and memorably representing a brand’s image. It is a perfect product for use in stores that want to showcase luxury items designed to captivate customers with their quality and detail, such as high-end jewelry stores.
▲ Neo QLED 8K delivers the realistic visual experience customers expect.
▲ Neo QLED 8K features darker blacks and brighter whites, captivating passing visitors.
Efforts Towards a Sustainable Future
Samsung also highlighted its progress in sustainability as part of its Together for Tomorrow vision. The company showcased efforts to reduce its environmental impact in the production of new products, including increasing the use of recycled materials and improving the efficiency of energy consumption in its lineup. Samsung was also the first in its industry to achieve the reducing CO2 label, certified by the Carbon Trust for its signage and monitor products.
▲ Samsung showcased efforts to reduce its environmental impact in the production of new products as part of its Together for Tomorrow vision.
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By STF News
Samsung Electronics today showcased its 2022 lineup of Neo QLED 8K, soundbars, accessories and sustainability initiatives at its virtual Unbox & Discover event. With this new lineup, Samsung aims to redefine the role of television by creating beautifully designed, cutting-edge screens that offer more than just entertainment. This year’s products and features take the screen to new heights by providing one central hub to play, connect, work and more.
“We are focused on creating a seamless experience across all of our products, which allows consumers to effortlessly enjoy all their benefits. The 2022 Neo QLED 8K is designed to fulfill the needs and empower the passion of our consumers, and the innovations are sparked by their experiences,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung Electronics’ DX (Device eXperience) Division. “Neo QLED 8K also has the power to unlock new experiences as the most important device at the center of the home.”
Samsung’s 2022 portfolio was developed from the vision of ‘Screens Everywhere, Screens for All,’ with TVs at the center of users’ home and daily lives. In line with this vision, Samsung created devices that seamlessly connect to provide deep personalization and connectivity ensuring there is a screen fit for every occasion and lifestyle. Historically, TVs and screens have been mainly associated with the act of “watching,” but Neo QLED 8K aims to change this by expanding the user experience.
Neo QLED 8K: The Best Gets Better
The 2022 Neo QLED 8K has been upgraded to bring the large screen experience to another level. At the heart is the Neural Quantum Processor 8K. The latest processor has 20 independent neural AI networks, each analyzing the content’s characteristics and picture quality for optimal viewing, regardless of the source.
The Neural Quantum Processor 8K also powers a new technological innovation — Real Depth Enhancer. This scans the screen, and maximizes contrast with the background by enhancing the object while keeping the background unprocessed. It works similarly to the way human eyes perceive images in real life so the object on screen stands out against the background.
In fact, Samsung’s all new 2022 QLED received the world’s first ‘Pantone Validated’ certification in display from Pantone, the global authority on color and creator of the Pantone Matching System (PMS) — meaning the models authentically reproduce more than 2,000 colors as well as the newly added 110 skin tone shades found in Pantone’s guidelines. Additionally, these brilliant colors are comfortable to watch with the new EyeComfort Mode. The feature uses AI technology to automatically adjust the brightness and color temperature of the screen based on how light or dark the room is combined with the sunset/sunrise information to optimize the most comfortable viewing experience.
Immersive Dolby Atmos Sound With Smart Features
For true immersion, TVs and screens need powerful and nuanced sound to match the rich colors and sharp details. The Neural Quantum Processor 8K’s AI analyzes what is on screen in real-time so that the Adaptive Sound features can track and move between speakers to precisely match the movement on screen.
In QN900B, a flagship Neo QLED 8K model, all the sounds come from a 90W 6.2.4 channel audio system, featuring new top channel speakers and Dolby Atmos with Object Tracking Sound Pro. This technology has also been applied to voice recognition with Voice Tracking Sound, so that sound effects and voices truly follow the movement across the screen.
Samsung is also introducing Wireless Dolby Atmos to its Neo QLED 4K and 8K TVs — this means pristine audio quality without the clutter of HDMI cables. Wireless Dolby Atmos will also be applied to Samsung’s new 2022 Ultra Slim Soundbar, designed for an immersive audio experience from a more aesthetically at a minimal setup.
Experiencing Your Screen
To ensure the experience is as seamless as possible, the 2022 lineup is outfitted with new and smarter features and user interface, allowing Samsung TVs and screens to become the central hub to watch content, control devices, play games, work out and more.
New Smart Hub: This year, Samsung also unveiled Smart Hub, its new user interface, powered by Tizen. The all-new Samsung Smart Hub brings every aspect of the smart experience into one easy-to-navigate home screen. The new tab classifies features, settings and content into three categories for a seamless user experience: Media, Gaming Hub and Ambient.
Media: The Media screen organizes users’ entertainment options — including video on demand, streaming and Samsung TV Plus1 with 190+ free channels — and learns users’ preferences with machine learning to make smart recommendations across all platforms and services. Gaming Hub: Gaming Hub is a new game streaming discovery platform that bridges hardware and software to provide a seamless player experience. No downloads required, no storage needed. Samsung also announced partnerships with leading game streaming services — NVIDIA GeForce NOW, Stadia and Utomik, with more to come — to bring their libraries of games to the Gaming Hub. The new platform will be available later this year on select 2022 Samsung Smart TV models.2 Ambient: The Ambient screen enhances the home’s aesthetic, whether that means synchronizing the screen’s display with its surrounding décor or making a bold statement with eye-catching art. Gaming Experience: In addition to the all-new Gaming Hub, the 2022 lineup comes with specifications and features that are made for the ultimate gaming experience. They include four HDMI 2.1 supporting ports,3 Motion Xcelerator Turbo Pro 4K 144Hz gaming, Super Ultrawide GameView and Game Bar, making gaming more efficient and accessible for a fast-paced and streamlined experience. With these incredible picture quality and settings improvements, games will be more realistic and thrilling than ever. Samsung is also introducing an exclusive TV lineup for gaming in 43 and 50 inches in the near future. Samsung Health: Samsung Health offers not only a wide variety of workout and wellness classes, but also ways to track your progress and routines. Users can easily track their fitness journey and activities on their TV and seamlessly sync with other devices such as Galaxy Watch4 series to track progress in real-time on the screen.
SmartThings: A critical component of the connected experience is Samsung’s SmartThings. With SmartThings, the screen becomes the central hub to conveniently control other home devices at a single point. This feature, included in Samsung TVs, takes advantage of the large screen to help users discover, view and control devices at-a-glance. NFT Platform: Finally, new in 2022 is Samsung’s NFT Platform, partnering with the industry leader, Nifty Gateway. Ambient mode will offer consumers a one-stop NFT platform to explore and display NFT digital arts on 2022 Neo QLED and QLEDs, a new way to collect and present art works.4
Sustainability at the Core With ‘Going Green’
Samsung is always thinking about how the manufacturing process and the use of products impact the Earth’s environment, looking for ways to reduce its footprint and build a better future for the planet.
Eco-Packaging: Samsung is improving its eco-conscious packaging with 90% less ink while also removing the staples during production. Both improvements reduce waste and make it easier for recycling centers to process. SolarCell Remote: The SolarCell remote also received an upgrade for 2022. It is 88% more efficient than the previous 2020 models. They are now completely battery-free and can now be charged through 2.4GHz radio frequency harvesting — drawing power from spare energy emitted by Wi-Fi routers.
Recycled Materials: Samsung’s 2022 TVs, monitors, digital signage and remote controls use recycled resin. Notably, high-resolution monitors use recycled resin from ocean-bound plastic recovered in coastal areas that would otherwise have become marine hazardous waste. The Carbon Trust Certification: Samsung’s Neo QLED 8K/4K has achieved the ‘Reducing CO2’ label from the Carbon Trust, demonstrating that the carbon footprint for the Neo QLED lineup is being reduced year over year.
Making It Personal With Accessories
Each consumer has their unique taste and needs when it comes to TVs, which is why Samsung created new accessories for its 2022 TVs that facilitate entirely new TV experiences.
Slim Fit Wall Mount: For those who want to wall mount their screen, the Slim Fit Wall Mount allows the TV to lie flush against the wall while offering swivel up, down and sideways for the perfect angle no matter where the viewer is seated. Studio Stand: In case the TV stand is preferred, the Studio Stand offers a unique and elegant way to display the Neo QLED 8K in an artistic fashion. Auto Rotation: The new accessory extends the rotating capabilities of The Sero to the Neo QLED 8K. Auto Rotation brings mobile experiences to the big screen, portrait art to the full screen, and MultiView experiences to new layouts. It can be used as a stand or wall mount so that whatever is on, the whole screen is filled to optimize the viewing experience.
To pre-order or for more information on Samsung’s TV products, please visit www.samsung.com.
1 Service availability may vary by region.
2 Availability of Gaming Hub may vary by region.
3 Specification of ports may vary by product.
4 Detailed features or user interface may vary by model and region.
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Samsung’s Galaxy A53 leaked not too long ago, and we told you at the time the 2022 mid-ranger would dominate the Galaxy S22. That was before all of the Galaxy S22 controversies. The prediction was based on the A53’s predecessors’ sales performance. Those phones outsold their Galaxy S contemporaries in previous years.
Fast-forward to Wednesday, and Samsung has finally launched the Galaxy A53. The phone offers truly incredible value for anyone looking for decent performance for the right price. And the price, by the way, just got better. Add to that the same four years of Android guarantees and 5G support of the Galaxy S22, and you get a Samsung phone that can easily outsell a flagship.
Don't Miss: Wednesday’s deals: $50 Echo Buds, secret Fire TV deal, Oral-B sale, Samsung monitors, more Like the iPhone SE 3, the Galaxy A53 is similar to the previous generation. Galaxy A52 users will find the hole-punch design similar. The same goes for the rear-facing plastic back. They’ll expect 6GB of RAM and 128GB of storage for the cheapest model.
That’s precisely what Samsung delivers with the Galaxy A53. We’ve got a 6.5-inch OLED screen with a 120Hz refresh rate, Full HD resolution, and a built-in fingerprint sensor. The camera system on the back is also in line with expectations: 64-megapixel primary sensor, 12-megapixel ultra-wide camera, and two 5-megapixel depth and macro lenses. A 32-megapixel shooter pierces the screen.
Samsung’s Galaxy A53 mid-range phone. Image source: Samsung The Galaxy A53 price
What changed on the Galaxy A53 is the processor. Instead of a Snapdragon System-on-Chip (SoC), you’ll get the Exynos 1280 5nm chip. Or the kind of SoC that Samsung can throttle and nobody will care. Put differently; the Galaxy A53 won’t touch the iPhone SE 3 when it comes to performance.
Also new is the 5,000 mAh battery, which Samsung says will last for two days on a single charge. That’s 25W charging, by the way. Add IP67 water and dust resistance, and the Galaxy A53 should be on any list of mid-range devices.
That’s especially considering that Samsung cut the Galaxy A53 price by $50. The phone is available for preorder starting at $449.99 before any trade-in or other deals. Moreover, you get a free pair of Galaxy Buds Live, which retail for $169.99 otherwise. The Galaxy A53 will ship to buyers on April 1st.
The four years of Android updates should clinch this deal, as it ensures you’ll be on the latest version of Android for the entire period you might want to use the phone. You also get five years of security upgrades.
Galaxy A53 color options. Image source: Samsung The other Samsung mid-rangers
While US buyers are only getting the Galaxy A53, Samsung launched two additional A-series models on Wednesday. The Galaxy A33 is the cheaper version of the Galaxy A53. Also a 5G phone, the Galaxy A53 has a slightly smaller display at 6.4-inch. And it only offers support for 90Hz refresh rates.
Also notable is the display design. This isn’t a hole-punch display. Instead, it has a camera notch at the top and a larger bottom bezel. The primary rear camera also gets a downgrade to a 48-megapixel sensor.
Otherwise, the Galaxy A33 is identical to the Galaxy A53. But the phone will retail in Europe for €369. The Galaxy A53’s price in Europe is €449, implying the Galaxy A33 would cost $369 in the US. But, again, Samsung isn’t launching the more affordable A-series phone in the States.
Finally, there’s the higher-end Galaxy A72, which isn’t getting a US launch either. The phone packs a larger 6.7-inch OLED screen, a Snapdragon 778G SoC, and a 108-megapixel primary camera. The phone will go on sale in select markets on April 22nd, for an undisclosed price. The Galaxy A33 5G will also hit various markets on April 22nd.
The post Samsung’s Galaxy A53 is once again the mid-range Android phone to beat appeared first on BGR.
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By STF News
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By STF News
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