By Samsung Newsroom
As ISE 2024 closes its curtains in Barcelona, the event left behind a legacy of innovation and industry milestones. This year, which also marked ISE’s 20th anniversary, saw Europe’s largest display exhibition continue to serve as a vital platform for companies like Samsung Electronics to present their latest innovations in commercial display technology.
▲ ISE 2024 was held at Fira Barcelona Gran Via in Barcelona, Spain. Visitors were greeted with Samsung’s outdoor advertising by the entrance.
Samsung featured an expansive exhibition area spanning 1,728m2 — the largest among participants — drawing significant attention from attendees. The booth attracted more than 7,000 visitors on the first day, about twice as many as the previous year. During the event, a total of 23,000 attendees visited the booth, demonstrating the company’s status as a leader in the commercial display market.
▲ View of Samsung’s expansive 1,728m2 booth at ISE 2024. The show floor featured new commercial display products and solutions which garnered significant interest from visitors.
In case you missed it, below are the digital signage products and solutions showcased by Samsung at ISE 2024.
Pioneering the Era of Hyper-Connectivity With SmartThings for Business Samsung VXT Takes Over the Stage With Three Awards at ISE 2024 Samsung Partners With Cisco To Elevate Hybrid Workspaces With Its 105-Inch 5K Smart Signage Solution The 2024 WAD Interactive Display Provides Unlimited Learning Possibilities From Content Creation to Retail: Customized Solutions for Each Vertical Samsung Display Solutions Recognized by Experts With Record-Breaking Nine Awards
▲ Visitors were captivated by the awe-inspiring immersion of The Wall as a media facade.
Upon entering the booth, visitors were immediately drawn into the media facade, which showcased anamorphic content on The Wall — delivering exceptional image quality and creating immersive 3D-like viewing experiences.
▲ Crowds gathered around the Samsung booth to see the Transparent MICRO LED displayed for the first time in Europe.
As visitors ventured past the entrance, the Transparent MICRO LED — which had made its debut at CES 2024 in Las Vegas last month — continued to captivate the audience with the MICRO LED acting as an overlay to provide additional information and diagrams on top of a live soccer match.
Pioneering the Era of Hyper-Connectivity With SmartThings for Business
▲ Visitors to the SmartThings booth learned about how Samsung is extending its connectivity features for business applications.
At ISE 2024, Samsung introduced an era of hyper-connectivity in the B2B space with SmartThings for Business. A dedicated SmartThings zone, designed to replicate various business settings such as coffee shops, hotels and offices, showcased the vast potential of SmartThings in various verticals.
In retail setups, Samsung demonstrated how SmartThings could transform store operations through personalized automation. SmartThings for Business streamlines tasks with customized settings while ensuring top-notch security through real-time store monitoring and instant alerts.
SmartThings enhances the guest experience in hospitality businesses as well. Using the SmartThings web browser, guests can easily check and control room conditions while also enjoying convenient features like auto check in and check out, all without the need for separate applications.
▲ Samsung unveiled SmartThings for Business, offering versatile applications across diverse business settings including coffee shops, hotels and offices.
Samsung showcased enhanced business applications by incorporating SmartThings for Business into a corporate office space. Users can manage and control various settings according to meeting schedules, while also customizing enterprise dashboards using the SmartThings Enterprise API to further customize their experience.
Extending its influence beyond the realm of consumer tech, SmartThings for Business gained recognition from industry experts as well. At ISE 2024, the solution received two distinguished awards — ‘Best of Show at ISE 2024’ and ‘Top New Technology’ honors for Network Management Solutions — which are acknowledged by Commercial Integrator and CE Pro.
Samsung VXT Takes Over the Stage With Three Awards at ISE 2024
During ISE 2024, Samsung showcased its new cutting-edge content management solution, Samsung VXT (Visual eXperience Transformation). This cloud-native management software simplifies content creation and display management for B2B setups — including in-store promotions, advertisements and more — on one secure platform.
All eyes were on the Pre-Integrated Repeatable Solutions (PIRS), which seamlessly integrate with Samsung VXT to offer users access to a wider range of outstanding content and create efficient solutions for diverse business sectors such as retail, hospitality, food and beverage, and corporate real estate.
▲ Visitors explored Samsung’s VXT and its PIRS partner solutions at the booth. The cloud-native CMS earned multiple recognitions at ISE 2024.
After the first official day, Samsung hosted a global launch event for Samsung VXT. Attended by customers, partners and tech media, the event marked the official debut of the new solution.
▲ Executive Vice President Alex Lee introduced the VXT platform at the global launch event with key clients and media in attendance.
Samsung also participated in the Digital Signage Summit during ISE 2024, sharing its vision for the future signage software landscape drawn by Samsung VXT.
▲ Samsung Europe EDO Vice President Simon Jackson attended the Digital Signage Summit, along with various customers and system integrators.
Samsung VXT achieved a remarkable feat at ISE 2024 — earning top honors in multiple categories including ‘Best of Show at ISE in 2024’ in the AV Technology and Installation categories as well as being recognized as ‘Top New Technology’ in the Digital Signage Software category by Commercial Integrator and CE Pro.
Samsung Partners With Cisco To Elevate Hybrid Workspaces With Its 105-Inch 5K Smart Signage Solution
▲ Visitors at the booth looking at the new QPD-5K display used for video conferencing.
Amidst the rise of hybrid work, Samsung unveiled a new smart signage (Model name: QPD-5K), optimized for video conferencing solutions, which will broaden the customer experience even further with more tailored solutions.
In partnership with Cisco, the new 105-inch 5K smart signage delivers a distinctive experience with its 21:9 widescreen ratio, offering an exceptional immersive experience that similarly replicates an in-person meeting room experience.
The 2024 WAD Interactive Display Provides Unlimited Learning Possibilities
Samsung also unveiled a new interactive display (Model name: WAD), designed to provide dynamic and engaging learning experiences. The 2024 model boasts substantial improvements including 8GB RAM and 64GB of memory compared to its predecessors, ensuring stable performance and elevating learning experiences to unprecedented heights.
▲ The 2024 WAD display, with Android 13 OS and Google EDLA certification, offers a seamless learning experience across various devices.
The Google EDLA-certified WAD Interactive Display enhances classroom engagements by seamlessly integrating a suite of Google apps like Google Classroom, Drive and even YouTube. Powered by Android 13 OS, the Interactive Display also enables multi-device connectivity making lessons more engaging and interactive.
From Content Creation to Retail: Customized Solutions for Each Vertical
Samsung showcased its latest display innovations with solutions customized for various sectors. One of the solutions included The Wall for Virtual Production (Model name: IVC Series). This cutting-edge solution utilizes large LED walls with real-time visual effects, streamlining content creation with efficient virtual backgrounds in studio.
▲ Visitors observed live demonstrations of The Wall for Virtual Production.
Samsung also captured the attention of booth visitors by showcasing a potential use case of The Wall in traffic control centers. Attendees witnessed The Wall’s unparalleled image quality as it provided a real-time view of traffic conditions across multiple roadways, allowing operators to precisely monitor everything at a glance.
▲ Visitors at the exhibition hall are observing real-time traffic conditions using The Wall.
In the retail sector, Samsung’s Crystal UHD Signage (Model name: QxC Series) captured the eyes of booth visitors, which also received the Best of ISE 2024 award. Samsung Kiosk, which offers ease of operation with content management, ordering and payment without the need for a separate PC, also received a lot of interest on site.
Notably, The Wall All-in-One was praised for its easy installation process and optimal performance, winning the ‘Best of Show at ISE 2024’ in the Residential System category.
▲ (From left) Attendees were briefed on the Samsung Crystal UHD Signage and Samsung Kiosk. A booth visitor explores The Wall All-in-One, which received the ‘ISE Best of Show’ award.
Samsung Display Solutions Recognized by Experts With Record-Breaking Nine Awards
Samsung has once again proven its leadership and innovation at ISE 2024, garnering widespread acclaim from global audiovisual media and setting a company record for the most awards ever received at the event.
▲ Samsung received five ‘ISE Best of Show’ awards, reaffirming its leadership in the commercial display market.
Both SmartThings for Business and Samsung VXT received ‘Best of Show at ISE 2024’ awards in the AV Technology category, while VXT was also recognized in the Installation category. The Wall All-in-One and Crystal UHD Signage were celebrated as the year’s best products in the Residential System and Digital Signage categories, respectively.
Additionally, Commercial Integrator and CE Pro, official media partners of ISE, selected three solutions for the ‘Top New Technology’ awards. Samsung VXT and SmartThings for Business were recognized in the Digital Signage Software and Network Management Solutions categories, while Samsung Signage Setup Assistant was chosen in the Video Wall Software category.
Moreover, AV News Magazine, another official media partner, awarded Smart LED Signage supplied for the Formula 1 Las Vegas Grand Prix as the ‘AV Project of the Year.’
▲ AV News Magazine awarded ‘AV Project of the Year’ to the Formula 1 Las Vegas Grand Prix, featuring Samsung’s extra-large Smart LED Signage.
At ISE 2024, the commercial display market showcased a notable shift towards solution-oriented approaches, emphasizing the importance of solutions over hardware. Samsung, a leader in the commercial display market, continues to drive innovation through its high-performance displays and comprehensive signage solutions.
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Year in Review: How Samsung’s Innovative To Take on Immersion in Its 14th Year of Leading the Digital Signage MarketBy Samsung Newsroom
The role of digital signage has evolved exponentially over the last decade. While previously only seen in boardrooms and airport directories, use cases now expand far beyond, from quick serve restaurant drive-throughs to digital out-of-home (DOOH) locations like stadiums and malls. Due in part to its flexibility and versatility, traditional technology like whiteboards in the classroom and projectors in meeting rooms are being swapped out for digital signage that’s driving immersive experiences and creating opportunity for users and consumers everywhere.
As customers enter businesses and venues, they are immediately greeted by striking images of digital signage. These signage solutions are becoming a common sight across diverse industries, from the buzzing atmosphere of hotels and sports stadiums to the inspiring spaces of educational institutions and art galleries. They enrich customer experiences in every setting.
Digital signage is no longer perceived as a mere advertising display — it’s so much more. It has become one of the most sought-after media platforms for personalized information, content, education, sports, art, and more. These digital signage applications not only change the look and feel of the environment, but captivate and leave a lasting impression on its viewers.
As the role of signage in everyday life continues to evolve, so evolves the depth of the market itself, too. According to Fortune Business Insight, the digital signage market is expected to grow to more than $35 billion by 2026.1 Along with the industry’s substantial growth, Samsung Electronics has maintained its number one position in the market for 14 consecutive years,2 and continues to expand the boundaries of digital signage with its unrivalled technology.
Let’s take a look at how Samsung has continued to lead the global industry for 14 consecutive years during the heyday of digital signage.
▲ Samsung Smart Signages have advanced immersion across various fields in 2023
More Than a Background: Becoming Part of the Experience in Historic Monuments, Sports Arenas and Ultra-Luxury Resorts
In today’s world, organizations across sectors aren’t just adopting new technologies – they are embracing a total experience that provides an integrated approach that combines internal and external facets of their operations. According to Gartner, it’s expected that by 2024, organizations providing a total experience will outperform competitors by 25% in satisfaction metrics, impacting both customer and employee experiences.3 Similarly, Samsung supports projects from inception to completion in a number of ways including mechanical design and training, site surveys, product delivery, and installation, ensuring customers are equipped with the tools to be successful.
In times of such transformation, digital signage plays a pivotal role. A perfect example can be found in the heart of Vatican City. At the historic St. Peter’s Square in Vatican City, visitors gather from all corners of the world for a once in a lifetime ceremony from the Pope.
▲ Visitors and worshippers can clearly view the proceedings through Samsung’s outdoor LED signage (XHB series, two measuring 7.935m x 4.83m and two measuring 5.865m x 3.105m) at St. Peter’s Square, Vatican City
Enhancing this once-in-a-lifetime experience, Samsung has integrated advanced signage solutions seamlessly by installing four high-precision LED displays. The result is a dramatically improved experience for all in attendance, regardless of their physical positioning. Paired with audio solutions that deliver crystal clear sound, the technology ensures the Pope’s message resonates profoundly with everyone at the event.
In addition to bringing events closer to attendees, Samsung’s innovative technology turns any space into an immersive experience, filled with vivid colors, crystal clear picture quality and dynamic content. Capturing guest attention and ensuring a great experience is vital for any high-end destination. Digital signage solutions are a great tool for enabling this attraction and retention. A prime example of this in action is at one of the world’s top resorts, Atlantis the Royal in Dubai, with Samsung’s premium technology installed across the property.
▲ (Up) An awe-inspiring sight greets resort guests, made possible by Samsung LED signage installed behind the lobby fish tanks. (Down) Samsung’s innovative modular Micro LED display, The Wall enhances the hotel’s most luxurious guest suite, the Royal Mansion, measuring 146 inches with 4K (3,840 x 2,160) resolution.
Every moment of a guest’s stay is filled with awe-inspiring imagery and impressive displays for a one-of-a-kind experience — whether on their journey to the spa or in the hotel’s lobby where guests are met with the largest indoor LED displays installed on three large water tanks, projecting breath-taking scenes including a rainbow of fish swimming in the sea.
These displays also create an overwhelming atmosphere when bold content is paired with advanced technology. In Minute Maid Park — home of the Houston Astros, part of the US baseball league — Samsung upgraded impressive 6,875-square-foot primary scoreboard, left-field scoreboard and ribbon boards. Similarly, in Switzerland’s Swiss Life Arena, Samsung deployed display solutions including the largest indoor LED cube in Europe. As the most modern ice hockey arena in Switzerland, Swiss Life provides a drastically improved fan experience and enhanced operational efficiency thanks to Samsung.
▲ Minute Maid Park displays the impressive 6,875 square-foot scoreboard, giving fans a crystal-clear view from every seat in the house. It’s part of the larger videoboard that spans an impressive eight stories, featuring 5.3 million stunning LEDs designed to digitally enhance the fan experience.
▲ The central LED Cube display at Swiss Life Arena — measuring 12(w)x12(d)x8(h) meters — is the principal element of the fan experience with 416m² of the LED signage. Any one of the 12,000 seats within the area have a stunning view of the display.
More Than Hands-On: A Transformative Education Experience With Samsung Smart Signage
Digital signage is powerful and has the ability to draw in a viewer, captivate them, and bring them to another world — it provides a truly transformative experience. This impact is felt across industries and when we look at the education space in particular, signage has made immeasurable improvements.
Samsung partnered with the University of Wales Trinity Saint David to launch an unparalleled learning environment. The Immersive Room, equipped with 18 meters of Samsung LED screens across three walls provides incredible picture quality, detail, contrast, and color reproduction. Most importantly, its 12K image resolution empowers the University to push the boundaries of learning as the LED screens create virtual and augmented reality experiences and present a futuristic learning environment utilizing digital signage.
The University of Wales’ immersive space was an “Education Project of the Year” Finalist at the AV Awards 2023, recognized for the innovation it brings to education.
▲ University of Wales Trinity Saint David transforms education with a state-of-the-art immersive room and impressive learning spaces. The three LED walls that make up the immersive space are equipped with 18 meters of Samsung LED signages across three walls.
Similarly, Syracuse University in the US deployed The Wall in its S.I Newhouse School of Public Communications, drawing in prospective students by highlighting students’ accomplishments and the school’s world-class learning environment. The Wall creates a ‘wow factor,’ leaving a lasting impression during campus tours.
▲ The Wall showcases inspiring stories of Syracuse student achievements and accomplishments, helping prospective students envision their successful future at the University.
Now, teachers can begin their lessons sooner, and spend more time creating immersive, connected learning experience for students. This impact isn’t going unnoticed, and in fact, Samsung announced the new Interactive Display (Model name: WAC) designed for simplicity and students at British Educational Training and Technology (Bett), the world’s largest education technology exhibition and International Society for Technology in Education (ISTE) this year.
When we think back on the impact Samsung has had on education, it’s apparent that it comes in all forms. Samsung’s interactive display, Flip Pro, provides an extended learning experience for teachers and students at the Hogg New Tech Center in Dallas, Texas.
With its comprehensive range of display solutions from The Wall and LED signage, to Interactive displays, Samsung was also recognized as the Best Overall IT Solution Provider for the Education Market by the 2023 EdTech Breakthrough Awards.
▲ Hogg New Tech Center uses Samsung Flip Pro interactive display (Model name: WMB) to facilitate interactive learning and collaboration through multi-touch features and various connectivity options
More Than a Vision: Bringing Ideas to Life as a Digital Art Platform
Whether with a global audience or at a local school, Samsung’s immersive environments power learning, celebrations, content consumption and much more. But digital signage is an art too, and as Samsung continues to embrace its role as a media art platform, it’s enabling creatives to truly bring their vision to life.
The Wall for Virtual Production (Model name: IVC), which launched earlier this year, is an example of how companies, producers and creatives alike are creating and displaying their art with unparalleled quality. This addition to The Wall product line up enables creatives to use ultra-large LED walls to create virtual content, integrating them with real-time visual effects technology to reduce the time and cost of content production. The latest addition to The Wall series makes production faster and easier in TV, film and other industries, and was highlighted during industry events including InfoComm 2023 and IBC (International Broadcasting Convention) 2023.
▲ The Wall for Virtual Production makes production faster and easier in TV, film, and other creative industries
Samsung is bringing other art forms to life too. Recently, it displayed a masterpiece by contemporary Korean art leader, the late Park Seo-Bo, on The Wall All-in-One (IAB model) at New York’s Rockefeller Center. The first digital rendition of Park Seo-Bo’s iconic “Écriture” series (Video art title: [1 OF 0], directed by Jifan Park) is on The Wall’s immersive 146-inch 4K screen. The Wall All-in-One provides an awe-inspiring visual experience that replicates the intense colors and intricate textures of Park’s painting, allowing visitors to be fully immersed in the artwork. Dutch-American audiovisual artist, 0010×0010, also held an exhibition in Bangkok, Thailand that redefined the boundaries of modern art and explores the convergence of the digital and physical worlds — all by utilizing The Wall All-in-One.
▲ The first digital rendition of the late Park Seo-Bo’s iconic “Écriture” series (Video art title: [1 OF 0], directed by Jifan Park) is on The Wall’s immersive 146-inch 4K screen.
Samsung’s Smart Signage is revolutionizing various sectors by creating immersive, interactive environments in every corner of the world. Whether it’s an ultra-luxury resort in Dubai, an immersive and futuristic classroom at the University of Wales, or a video art exhibition by a renowned artist, Samsung’s Smart Signage is making profound impacts globally, and our lives more colorful and enriching. This journey, spanning over the last 14 years, has continuously redefined the very experience of digital communication, pushing the boundaries of what’s possible. We can’t wait to see what the future holds for Samsung’s Smart Signage, which has been ranked No. 1 in the industry for 14 consecutive years.
1 Fortune Business Insights; The global digital signage market size stood at USD 19.78 billion in 2018 and is projected to reach USD 35.94 billion by 2026, exhibiting a CAGR of 7.8% during the forecast period (2019-2026)
2 Samsung has maintained its No. 1 position as the leading LCD signage brand in market share for 14 consecutive years, as reported in the Omdia Q2 2023 Public Display Report. Samsung has also been the number one in combined sales for LCD and LED signage (The LED Video Display History Report provides sales data for LED signage from 2017 onwards; comprehensive data for LED signage sales is not available prior to 2017). Note. Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.
3 Gartner; The Total Experience Strategy for Better Retail Digital Interactions
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July 2023 Newsletter: Galaxy Unpacked 2023, Testing IoT Devices Compatible with Matter and Thread Using ioter, and Other Latest NewsBy Samsung Newsroom
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InfoComm 2023 Highlights: Samsung Sets the Bar for Innovative and Sustainable Signage Solutions With Seven Award WinsBy Samsung Newsroom
Samsung Electronics once again showcased its unparalleled technical expertise and innovation at InfoComm 2023, North America’s largest audiovisual trade show. The event took place in Orlando, Florida, from June 14 to 16. Below are highlights from Samsung’s booth at InfoComm 2023.
▲ Samsung Electronics won a total of seven awards at InfoComm 2023.
Everyday Sustainability With Samsung Signage Solutions
Sustainability is at the core of Samsung’s innovative signage solutions. Samsung’s commitment to sustainability was recognized by System Contractor News (SCN), a leading audio and visual publication, with the Installation Product Awards for Most Innovative Sustainable Product Strategy, highlighting Samsung’s efforts to provide exceptional environmental strategy in the signage industry.
In addition, The Wall All-in-One and 2023 Smart Signage (QMC Model) have become the first signage models to receive carbon footprint certifications from TÜV Rheinland.1
▲ Samsung Booth visitors were welcomed by The Wall All-in-One, a 263-inch ultrawide 8K resolution screen, which played videos featuring Samsung’s sustainable future signage technologies.
▲ Scott Griggs, Managing Director of TÜV Rheinland, and Hyeong-gyu Park, Head of Enterprise PM Group for Samsung Electronics North America & LATAM, took part in the carbon footprint certification ceremony for Samsung’s new The Wall All-in-One and 2023 Smart Signage QxC Series.
▲ Samsung’s environmental strategy was awarded Most Innovative Sustainable Product Strategy in SCN’s Installation Product Awards.
▲ In an automotive showroom featuring The Wall, visitors could experience the enhanced contrast and increased brightness of the display and learn about the low-reflection film that minimizes light in different conditions.
The Wall for Virtual Production: Redefining Virtual Content Creation
One of the showstoppers at InfoComm 2023 was The Wall: a customizable modular display solution that offers high-resolution immersive viewing experiences. The screen has been used in diverse environments including traffic control centers, automobile design centers and product launch events.
At this year’s event, Samsung collaborated with Lux Machina, a pioneer in virtual production and ICVFX (In-Camera Visual Effects), to showcase the capabilities of The Wall for Virtual Production.
▲ The Wall for Virtual Production enables studios to streamline content production by leveraging ultra-large LED walls and real-time visual effects technology (left). The Wall for Virtual Production can be stacked or hung on a wall (right).
Empowering Businesses With Industry-Specific Display Solutions
At InfoComm 2023, Samsung presented its ever-expanding lineup of display solutions for various industries, ranging from corporate and retail to education, sports, hospitality and beyond.
▲ The recently launched 130-inch LED All-in-One (IAC Model) for corporate display solutions captivated attendees with its convenient installation process — a pre-assembled frame kit allows users to install the display by simply hanging it on a wall.
Samsung offers personalized options to help retailers meet customers’ unique needs — from kiosk solutions, now available on Windows OS, to touch displays.
▲ With enhanced usability and convenience through an all-in-one solution, Samsung Smart Signage products (QxC Series) received the 2023 Best of Show award from Digital Signage Magazine, the official media partner of InfoComm 2023.
▲ With no PC necessary, retailers can manage content, accept orders and process payments with ease using Samsung Kiosk. The solution received Digital Signage Magazine’s 2023 Best of Show award.
At InfoComm 2023, Samsung continued to make strides in the education sector with its remarkable retail display solutions. The award-winning Interactive Display (WAC Model) based on Android OS was recognized as the Most Innovative Collaboration Product in SCN’s Installation Product Awards, empowering educators and businesses with its cutting-edge features, software and connectivity.
▲ The Interactive Display (WAC Model) once again won Most Innovative Collaboration Product in SCN’s Installation Product Awards.
Samsung is one of the most recognized display solutions providers in the sports space, exemplified by the world-famous Infinity Screen at SoFi Stadium and the latest LED solutions at Citi Field and Minute Maid Park. At InfoComm 2023, Samsung showcased the Outdoor LED Signage XHB Series which received the BEST Awards for Outdoor Displays from audio and visual publication Commercial Integrator.
▲ With increased power efficiency compared to its predecessor, Samsung’s XHB Series offers an impressive peak brightness of 8,000nits, providing clear visibility under direct sunlight, and supports flexible installation options.
▲ Samsung displayed its commercial hospitality TV and projector solutions that enhance guest experiences, reflecting the increased interest in luxury and boutique design hotels.
Samsung Electronics, a global signage market leader for 14 years, has catered to the unique needs of various industries, pushing the boundaries of visual excellence and customer satisfaction through its display and signage solutions.
Through InfoComm 2023, Samsung reaffirmed its position as a commercial display market leader. Samsung will continue to redefine visual experiences across industries through exceptional signage solutions.
▲ Samsung received the rAVE 2023 Readers’ Choice Awards for Favorite Display Brand.
▲ InfoComm 2023 was held at the Orange County Convention Center in Orlando, Florida.
1 TÜV Rheinland is a globally recognized testing body based in Cologne, Germany that provides quality and safety certifications across multiple industries.
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By Samsung Newsroom
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