[Interview] Exploring Innovation in 2022 Neo QLED 8K: Optimizing Picture Quality Through AI and Picture-Enhancing TechnologyBy STF News
Samsung Electronics has been leading the TV industry for more than a decade with the latest technologies available on consumer TVs and screens. In 2022, Samsung has yet again secured the number one spot in terms of market share for 16 consecutive years.1 At the heart of Samsung screens is customer-centric innovation, which powers Samsung screens, including Neo QLED 8K, to deliver immaculate, true-to-life picture quality. Samsung Newsroom sat down with the engineers to provide a deep dive into the innovative features that make Neo QLED 8K the TV it is today, with next-level picture quality and one-of-a-kind features powered by artificial intelligence(AI).
▲ (From left to right) Engineers Younghoon Jeong, Younghun Jo at Hardware Platform Lab, Sangmin Lee, David Jung at Picture Quality Solution Lab of Samsung’s Visual Display Business
Quantum Matrix Technology Pro Delivers Ultra-Fine Contrast With Details in Darkest Blacks and Lightest Whites
Samsung has continued to pave the way forward in innovation for picture quality by applying cutting-edge technologies to its latest TVs. The newly released Neo QLED 8K is an upgraded version of its previous QLED TV and comes with a wide range of innovative features. At the center of this advancement is Quantum Matrix Technology Pro, which takes advantage of the enhanced 14-bit gradation for greater control of the miniaturized light source — the Quantum Mini LEDs. This allows the TV to control its lighting across an astounding 16,384 steps, which is four times greater than conventional 12-bit displays at 4,096 steps, providing true-to-life colors previously unseen.
Shape Adaptive Light and Real Depth Enhancer Add Depth for Vivid, Lifelike Images
Newly introduced technologies, namely Shape Adaptive Light and Real Depth Enhancer, have taken the picture quality offered by Samsung TVs to new heights. These new features optimize contrast and produce clean and punchy images, adding a more realistic sense of depth to your screen.
Real Depth Enhancer improves picture quality by separating an object from a background. “Every image has an object and background with different requirements to bring out the optimal picture quality,” said Jo. “Real Depth Enhancer separates the object from the background to enhance the contrast of the object, making it look clear. In doing so, we can clearly distinguish the object from the background, creating a greater sense of depth and making the images pop.”
Shape Adaptive Light analyzes a scene and estimates the difference in the light layer by each section of a scene to control the light source. Shape Adaptive Light creates the effect of synergy with the latest Quantum Mini LED to precisely control and optimize the light source for an accurate contrast. “Simply put, it makes bright areas stay bright and the dark spaces around it stay dark. Additionally, the technology enables optimal contrast levels and allows details in the inkiest blacks, producing life-like picture quality,” said Jo.
Upgraded Neural Quantum Processor Allows Customized AI Upscaling for Any Given Scene
Technological prowess has allowed us to enjoy 8K picture quality from the comfort of one’s home. Although not all shows and movies are made in 8K, users are able to take full advantage of the latest TV tech Samsung has to offer. In fact, the real value of 8K TVs comes from Samsung’s AI upscaling technology, which offers next-level picture quality by analyzing the image in real-time and upgrading it to higher picture quality or even 8K, regardless of the original image quality. Neo QLED 8K raised the number of neural networks from 16 to 20 to strengthen the capability for image analysis and upscaling. Multi-intelligent AI networks from the Neural Quantum Processor improve not only images, but also cloud games in 8K resolution for seamless and natural gameplay.
“As the number of networks has gone up, we were able to upscale a wider range of content to deliver a better viewing experience for users,” said Jeong. “Samsung added neural networks to make the image of cloud games vivid and reduce noise. The neural networks immediately analyze a picture, optimize a network and upscale it to 8K so that users can enjoy a cleaner game image.”
Jeong shared Samsung’s ambition to provide a better viewing experience: “Samsung’s multi-intelligence AI network is set up to continuously expand, delivering optimal picture quality technology according to a viewing environment and the latest content trends.”
Samsung’s 2022 QLED TVs, the World’s First HDR Displays With ‘Pantone Validated’ Approval
Color is an important factor in evaluating a TV’s picture quality. Samsung has achieved 100% color volume since 2017 and displayed accurate and vivid colors. Samsung’s all-new 2022 QLED models, including Neo QLED 8K, became the world’s first HDR displays with ‘Pantone Validated’ certification. Pantone specializes in color and provides a global color standard, PMS (Pantone Matching System). The certification means that Samsung’s ability to accurately express colors is officially recognized. Neo QLED 8K was acknowledged for its accurate expression of 2,161 Pantone colors and 110 skin tone shades.
“Pantone Validated certification suggests that the color expression of Neo QLED 8K is almost on par with the colors we are able to detect with our eyes,” said Lee. “Technological advancements of Neo Quantum Processor, along with Quantum Dot material help our TVs accurately express more than 2,000 colors recognized by Pantone and also 110 skin tones, the most complicated and delicate colors.”
Smart Calibration — Automatically Calibrate and Optimize Picture Quality in an Easy and Convenient way
Samsung has been providing industry-leading picture quality through technical innovation. A classic example is Smart Calibration, which is embedded in the latest TV models in 2022.
Smart Calibration enables anyone with a Samsung Neo QLED to calibrate their screen by simply using their smartphone.2 This allows users to calibrate their TVs for superb image quality through a simple step-by-step process with the Smart Calibration feature within the Smart Things app. All users have to do is open the Smart Calibration feature within the SmartThings app and point their smartphone camera towards the TV, the SmartThings app will then simplify the process to optimize picture quality. Users can choose between ‘Basic Mode’ and ‘Professional Mode’ according to how accurately they want to adjust picture quality. Basic Mode offers a quick calibration within 15 seconds, while Professional Mode optimizes more details of the picture and takes only 5-8 minutes to complete.
“Picture calibration normally requires expensive equipments, such as a measuring instrument and pattern generator. Smart Calibration enables users to adjust picture quality easily and conveniently with just their smartphone. Samsung developed this solution to help everyone easily calibrate their screens and enjoy accurate images,” said Jung. “Professionals who work with colors like photographers tend to calibrate their devices quite frequently — once every three months or six months. While this isn’t required for ordinary uses, it will be great for users to calibrate their screens using Smart Calibration when they first purchase the TV or when moving the TV to a different location.”
Samsung Neo QLED 8K, the First TV To Receive ‘Eye Care’ Certificate by Top Global Certification Institutes
There is now more amazing content available via OTT services than ever before, and as a result, more and more people are spending their leisure time watching this content on TVs. Therefore, comfortable viewing experience is becoming an important factor influencing TV purchasing decisions.
The 2021 and 2022 Samsung QLED TVs, including Neo QLED 8K, won the ‘Eye Care’ certification from Verband Deutscher Elektrotechniker (VDE) in Germany, a test & certification association. This makes them among the first TVs to be awarded a certificate specific to eye care. VDE’s ‘Eye Care’ certification includes ‘Safety for Eyes’, ‘Gentle to the eyes’, flicker level,3 uniformity4 and color fidelity5 assessments. ‘Safety for Eyes’ certification is assigned to products with the emission levels of blue light, ultraviolet rays and infrared rays that fall into the ‘Exempt Group’ according to the classification of emission limits set by the International Electrotechnical Commission (IEC).
‘Gentle to the eyes’ certification proves that the amount of melatonin suppression from a device meets the International Commission on Illumination (CIE) standard.
“As TVs become more of an entertainment hub in the home, there’s an increased demand for screens with top-tier picture quality that minimize eye strain. A comfortable viewing experience is quickly becoming a key factor in purchasing decisions, in addition to picture quality and performance. Neo QLED 8K, with its ‘Eye Care’ certification, meets these criteria, offering more comfortable watching experience to users,” said Jung.
Additionally, the Eye Comfort mode on Neo QLED 8K adjusts the screen’s brightness. It limits blue light to provide a more pleasant viewing experience, all done automatically by the TV’s Neural Quantum Processor. “AI technology automatically adjusts a screen’s brightness and color temperature according to a viewing environment so that users can comfortably enjoy their favorite content on their TV,” said Lee. “After sunset, you will see significantly warmer colors and reduced brightness, while during the daytime, the screen will be brighter and more vivid.”
AI technology To Provide Perfect Viewing Experience With Minimal Effort From the Users’ Side
As displays get larger and the technology for enhancing picture quality improves, so too does the standard for good picture quality. “The ultimate goal of advancing our technology in picture quality is to enable our TVs to automatically adjust their own picture quality to its optimal setting, producing a lifelike image. We will continue to develop cutting-edge technology to offer true-to-life picture quality to our consumers,” said Lee.
“Our users’ overall viewing experience is just as important as accurate color and sharpness,” said Jo. This means it is essential to help users conveniently enjoy the best picture quality. “We consistently strive to create a viewing experience where users can simply enjoy content anywhere, in any environment. Samsung is committed to advancing AI technology to provide perfect picture quality with minimal effort from the users’ side.”
1 According to data released by market research firm Omdia
2 Requires Galaxy S, Note, Z Flip or Z Fold series models released after January 2019, or an iPhone that supports Face ID. Supported models may differ depending on the situation. For more information, please check the product manual at samsung.com/support.
3 According to International Electrotechnical Commission(IEC) standard
4 According to International Standard Organization(ISO) standard
5 According to Information Display Measurement Standard(IDMS) standard
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By STF News
From May 10 to May 13, 2022, Samsung welcomed audiovisual industry professionals from around the world back to Integrated Systems Europe (ISE) to showcase its latest visual display innovations and sustainability achievements. Samsung highlighted its diverse lineup of commercial display technologies and solutions as part of its Business Reimagined concept, presenting signage technology and cloud-based management designed for hybrid scenarios. Check out the photos below for a peek at the next generation of signage technology from Samsung.
▲ (Clockwise) The ISE 2022 Samsung Booth at a glance
▲ Samsung’s ISE 2022 booth unveiled the latest lineup of state-of-the-art display technologies. The booth played host to a steady stream of visitors interested in Samsung’s diverse lineup of commercial display technologies.
▲ Before entering the booth, guests were treated to the latest model of The Wall from Samsung. The guests were offered with the immersive experience this technology offers in person.
The Wall: Packed With Unparalleled Visual Innovations
The crown jewel of Samsung’s display was The Wall, the 2022 model of which was unveiled at ISE (Model name: IWB) — an innovative modular Micro LED display that delivers immersive viewing experiences in a high-resolution, large-screen format with purer black levels and improved gradients. The resolution is enhanced by the powerful Micro AI (Artificial Intelligence) Processor, which analyzes each second of content and instantly optimizes picture quality while removing noise.
▲ Samsung’s 2022 model of The Wall (Model name: IWB) at ISE 2022
▲ ISE attendees getting a glimpse of Samsung’s The Wall (Model name: IWA)
Outdoor Signage Optimized for Future Stores
Samsung continues to innovate in outdoor signage, covering verticals from QSR to electric vehicle (EV) charging. With its durable and high-performing hardware, Samsung’s latest 2022 outdoor line-up (OHA series) can excel in a variety of weather conditions and environments through certified IP56-rated protection. Equipped with the MagicINFO cloud-based management solution, operators can manage their displays backed by Samsung Knox, a trusted security platform that further enhances security as well as convenience.
▲ Samsung Electronics’ Outdoor signage displayed on an EV charging station. In addition to charging statistics, customers can check various types of information such as traffic conditions and maps.
▲ Samsung’s mart Outdoor signage for drive-through enables customers to check menu items and make payments with ease.
Empowering Seamless Collaboration in the Hybrid Classroom With Flip Pro
Delivering innovative solutions for the new era of the meeting room or classroom with hybridity at its core, Samsung unveiled the new Samsung Flip Pro (WMB), which features Smart View+, enabling operators to cast up to six participants’ screens no matter what operating system they use. With the improved UX, the new Samsung Flip Pro offers features designed to accommodate any learning or meeting scenario.
▲ ISE attendees exploring the Smart View+ feature, which can cast up to six device screens from users.
▲ Samsung Flip Pro’s specialized features are designed to accommodate any learning or meeting scenario.
▲ Samsung Flip Pro’s multi-touch features allow the simultaneous collaboration of up to 20 people. Attendees take notes on the Flip Pro to test its touch screen capabilities.
▲ Attendees take notes on the Flip Pro connected with The Wall All-in-One (Model name: IAB) to test its touch screen capabilities.
▲ The new Samsung Flip Pro offers features designed to accommodate any learning or meeting scenario.
Enabling Faster and Safer Orders and Payments
The Samsung Kiosk is another future-ready solution — one that is proving increasingly useful in an era of contactless customer interactions. This interactive virtual experience offers a 360-degree look at business solutions that are customized for various spaces.
▲ The Samsung Kiosk offers an all-in-one solution for navigating menus, selecting items and making payments. It can be conveniently installed in any store.
▲ ISE attendees exploring the Samsung Kiosk
Neo QLED 8K Signage Delivers a Realistic Visual Experience at Luxury Stores
Samsung also showcased the Neo QLED 8K, delivering a more meticulous and captivating viewing experience. This enhanced sense of reality ensures content has a deeper impact on the viewer, leaving them struck by the fidelity of the display while accurately and memorably representing a brand’s image. It is a perfect product for use in stores that want to showcase luxury items designed to captivate customers with their quality and detail, such as high-end jewelry stores.
▲ Neo QLED 8K delivers the realistic visual experience customers expect.
▲ Neo QLED 8K features darker blacks and brighter whites, captivating passing visitors.
Efforts Towards a Sustainable Future
Samsung also highlighted its progress in sustainability as part of its Together for Tomorrow vision. The company showcased efforts to reduce its environmental impact in the production of new products, including increasing the use of recycled materials and improving the efficiency of energy consumption in its lineup. Samsung was also the first in its industry to achieve the reducing CO2 label, certified by the Carbon Trust for its signage and monitor products.
▲ Samsung showcased efforts to reduce its environmental impact in the production of new products as part of its Together for Tomorrow vision.
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By STF News
This year, Integrated Systems Europe (ISE) was back in full force, making a triumphant return in-person after debuting as a hybrid model in 2021. Taking place at the Gran Via in Barcelona, Spain, ISE 2022 brought together with key players in the global audiovisual industry and saw Samsung Electronics showcase its latest award-winning and, category-leading displays and innovations.
If you weren’t able to visit the show this year, read on to learn about everything you may have missed from Samsung at ISE 2022.
Reimagining Business for the Hybrid World
At ISE 2022, Samsung was able to present its concept of ‘Business Reimagined’ to professionals from around the world. With businesses experiencing drastic changes to how they operate and plan on a day-to-day basis, Samsung showcased how its diverse lineup of commercial display technologies can help enhance the customer and employee experience whether in-person, remote or a mixture of the two.
With category-leading technologies across relevant categories, including education, corporate, retail and quick service restaurants (QSR), Samsung’s 2022 ISE booth demonstrated firsthand how businesses can leave lasting impressions while increasing efficiencies.
Samsung also highlighted the sustainability progress it has made as part of its “Together for Tomorrow” vision. The company showcased its efforts to reduce its environmental impact in the production of new products through such methods as the increase of the use of recycled materials and the improvement of energy consumption in its 2022 Smart Signage lineup, including QHB, QMB and QBB.
Samsung’s continued use of recycled materials across its packaging even saw the company be recognized by the AV News Awards, where the company won the Sustainability Innovation of the Year Award which recognizes efforts made towards reducing waste, promoting energy efficiency and conserving resources.
Making a Bold Statement With The Wall
At ISE 2022, Samsung unveiled the 2022 lineup of its state-of-the-art display technology, The Wall, which features even more options for businesses looking to transform their spaces with next level picture quality and immersion. Samsung also unveiled the new The Wall All-in-One (IAB), which offers transformative installation set to save businesses both time and resources.
Furthermore, Samsung received two awards for its innovative The Wall lineup within the Digital Signage Hardware and Video Wall Hardware categories from the industry-leading Top New Technology (TNT) awards body.
Enhancing the Hybrid Classroom Through Seamless Collaboration With Flip Pro
In order to provide innovative solutions to a new era of the classroom that incorporate with remote, in-person and hybrid learning at ISE 2022, Samsung unveiled the new Samsung Flip Pro (WMB). The intuitive, easy-to-learn whiteboard enhances education through collaborative features including Smart View+, enabling educators to cast student device screens to the display no matter what operating system the student uses.
Additionally, the advanced touch screen of Samsung Flip Pro supports Brush Mode, allowing for realistic drawing and painting experiences. In recognition of its innovative design and capabilities, The Flip Pro was recognized as the top interactive whiteboard at this year’s TNT Awards.
Flexible Outdoor Signage Perfectly Suited for QSR and EV Charging Stations
Understanding that the outdoor signage landscape is constantly changing, Samsung has been continuing to innovate its solutions for such business fields as QSR and electric vehicle (EV) charging. The 2022 outdoor signage lineup features slim designs and reliable performance under a variety of weather conditions and environments in accordance with the changes being seen across the industry.
Verified by Underwriters Laboratories (UL) for outdoor visibility, businesses can deliver clear menus to restaurant customers or showcase the latest promotions to EV owners, even in bright sunlight, with Samsung’s 2022 signage solutions. The company’s outdoor lineup (OHA) was recognized with the TNT Award for All-Weather Display.
Furthermore, Samsung’s MagicINFO 9 took home the TNT award for Digital Software as the industry continues to recognize the cloud-based solution as the most comprehensive signage featuring 24/7 support.
Leading Innovation in Display Technology Design
As well as receiving recognition for its latest display technologies, Samsung was also recently honored with two design awards by iF Design, one of the most prestigious global design award bodies.
Samsung’s Signage Setup Assistant App was recognized by iF Design for its efficient and time-saving installation process for the ever-growing large LED screen industry, while the company’s Micro LED display was honored for its all-screen design and simplicity.
For those looking to learn more about Samsung’s latest lineup of display technology solutions, be sure to check out The ISE 2022 Virtual Experience site and stay tuned to Samsung Global Newsroom for all the latest news.
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