By Samsung Newsroom
Under the theme “Connection That Matters,” Samsung Electronics highlighted its latest devices, innovations, platforms and sustainability efforts at this year’s IFA — Europe’s largest consumer trade show held in Berlin, Germany.
From September 1 to 5, visitors to Samsung’s booth can discover brand-new connected experiences powered by SmartThings and explore how the company combines innovation with eco-conscious initiatives to build a brighter future for all.
Samsung Newsroom invites those who can’t attend in person to take a virtual tour of the company’s booth through the photos below.
▲ Using the 787-inch The Wall as a media facade, Samsung unveiled innovative products and sustainable smart home solutions.
1. Sustainability Today for a Brighter Tomorrow
At the Sustainability Zone, visitors can discover Net Zero Home, an eco-conscious future residence, and learn about Samsung’s environmental efforts and technologies for future generations — including company-developed recyclable materials such as “r-ABS” and the environmental impact of energy usage at home through Carbon Intensity Insight.
In September 2022, Samsung announced its new environmental strategy and committed to achieving company-wide carbon neutrality by 2050 and joining efforts to tackle climate change. To that end, the company has reduced carbon emissions by more than 900,000 tons and increased the use of renewable plastics by threefold compared to 2021.
▲ Following the announcement of Samsung’s new environmental strategy, the Circular Economy Lab was established to foster a resource circulation ecosystem and develop recyclable materials, such as “r-ABS.” Samsung introduces a roadmap for its plans to use recycled materials in its products.
▲ Visitors immerse themselves in Samsung’s sustainability initiatives, such as the use of discarded fishing nets and eco-conscious packaging.
2. Streamline Your Daily Routine With SmartThings
Samsung showcases SmartThings, the company’s expansive and fully integrated home ecosystem. In particular, this section of the booth highlights how third-party devices with Matter or HCA support can be seamlessly connected to the advanced multi-device connectivity platform.
▲ SmartThings continues to expand service and usability for third-party devices that support the Matter protocol and HCA standards. Samsung has recently collaborated with 26 European companies to deliver better connected experiences to users.
3. Enriching Your Daily Life With Bespoke Home
At the Bespoke Life booth, Samsung showcases sustainable and intelligent home appliances with unique personalization options. What’s more, visitors can get hands-on experience with Samsung’s latest home appliances such as the BESPOKE AI Washer & Dryer, Bespoke Jet AI and Bespoke Oven.
▲ Visitors learn about Samsung Food at Samsung’s booth.
▲ Booth visitors experience Samsung’s latest All-in-One Washer & Dryer.
▲ Visitors test Bespoke Jet AI, the world’s first UL-verified AI cordless stick vacuum cleaner.
4. Vivid and Bright Experiences on Display
Samsung’s booth features the Odyssey Neo G9 gaming monitor and 98-inch ultra-large TV lineup — highlighting cutting-edge MICRO LED technology that offers lifelike picture quality. In addition, Samsung Gaming Hub opens the door to cloud gaming while the Freestyle 2nd Gen portable projector demonstrates new ways to entertain with a 21:9 screen ratio for a full cinematic experience.
▲ (From left) The 98″ Big Screen Zone showcases three 98-inch TV models that deliver high-quality resolution through ultra-large screens. Visitors try out Samsung’s latest gaming monitor, the Odyssey Neo G9.
▲ Visitors explore The Frame-Disney100 Edition which includes 100 pieces of Disney artwork.
▲ (From left) The Freestyle 2nd Gen portable projector supports Smart Edge Blending where two devices can be paired to offer users a 160” panoramic viewing experience and now also enables access to Samsung Gaming Hub.
5. Unfold the Latest Mobile Innovations With the Galaxy Z Series
Visitors at Samsung’s booth can experience the flip side with the latest mobile device lineup unveiled at Galaxy Unpacked this past July — the Galaxy Z Flip5, Z Fold5, Watch6 series and Tab S9 series.
▲ The recently released Galaxy Z Flip5 and Z Fold5 on display
Beyond leading technological innovation, Samsung aims to connect people with each other and the world around them through its products. The company looks forward to the future — eager to reduce its environmental impact, enhance the lives of consumers and discover new possibilities for a better world.
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Gaming Fans Experience a Whole New Level of Immersion With the Latest Odyssey Line-Up at Gamescom 2023By Samsung Newsroom
Gamescom 2023 celebrated its 15th anniversary this year, from August 23 to 27 in Cologne, Germany. The world’s largest gaming event brought together more than 1,320 game, hardware, and software companies from 63 countries, filling an exhibition space of 230,000㎡ and uniting gaming fans from all over the world.
Samsung Electronics welcomed gamers to its largest Gamescom booth ever, measuring 752 square meters.
▲ The Samsung Booth at Gamescom 2023 was filled with visitors throughout the entire show
At the booth, Samsung showed off its vision for the future of gaming, which includes the upgraded Odyssey gaming monitor lineup. From gaming monitors to gaming TVs with Samsung Gaming Hub, as well as mobile and storage technologies on display, Samsung demonstrated its commitment to the gaming community.
Unveiling the World’s First Dual UHD monitor, the Odyssey Neo G9
On the first day of Gamescom 2023, Samsung hosted a keynote presentation, with key partners including AMD and Pearl Abyss, to introduce the remarkable capabilities of the new 57-inch Odyssey Neo G9 (G95NC), which was fully unveiled at Gamescom.
▲ Director of Europe Display Marketing for Samsung Electronics Ben Holmes gives the Samsung keynote speech
In the keynote, Ben Holmes, Director of Europe Display Marketing for Samsung Electronics showcased the ambition of the Odyssey Neo G9, which is to bring gamers together through immersive gaming experiences. “It’s our most immersive monitor ever, for the gamers who want to get lost in the ultimate experience,” he said.
▲ (From left) AMD Chief Architect of Gaming Solutions and Gaming Marketing Frank Azor and Pearl Abyss Head of Marketing & PR Rick van Beem during the Samsung Electronics keynote
Frank Azor, Chief Architect of Gaming Solutions and Gaming Marketing, AMD, shared what it means to collaborate with Samsung, saying, “With the Odyssey Neo G9, Samsung came to us with a challenge of powering this incredible-looking display with the graphics horsepower and the bandwidth necessary to be able to let it do what it was designed to do: deliver the most immersive graphics and gaming experiences possible.”
Next up was Rick van Beem, Head of Marketing & PR at Pearl Abyss. With their globally successful MMORPG, Black Desert Online, he explained how Samsung monitors make the most out of the game. “We partnered with Samsung because we believe that the 32:9 display format offered by Samsung’s displays is an ideal way to play Black Desert Online.”
The newest entry in the Odyssey lineup, the Odyssey Neo G9 was designed to look spectacular and to support the connectivity needs of gamers. In addition to HDMI 2.1, the Odyssey Neo G9 supports the VESA-certified DP (Display Port) 2.1 connectivity. The Dual UHD and a high refresh rate of 240Hz will provide gamers with an optimal gaming experience for high-performance games.1
Bringing the Excitement to Samsung’s Largest-Ever Gamescom Presence
At Samsung’s booth, fans could experience this year’s new products hands-on, including the brand new 57-inch Odyssey Neo G9 (G95NC), the upgraded Odyssey Ark (G97NC), and the 49-inch Odyssey OLED G9 (G95SC), all in one place.
▲ Gamers from all over the world visited the Odyssey Gaming Zone. Through a collaboration with Pearl Abyss, Samsung Electronics provided a unique play experience of Black Desert Online on the Odyssey Neo G9.
The booth was packed with gamers from all over the world, who flocked to experience the incredibly large screen and image quality of the 57-inch Odyssey Neo G9, which was fully unveiled for the first time in person at Gamescom.
“The screen is so big that I have no problem streaming and gaming at the same time,” said one streamer who tried out the Odyssey Neo G9. Another visitor to the booth said, “It wraps around me and makes me feel like I’m inside the game.”
▲ (Left) The screen Odyssey Ark allows for 4 inputs on screen at once with the new Multi View. (Right) A group of visitors test out the Odyssey OLED G9.
The upgraded Odyssey Ark debuted at Gamescom with significant enhancements to connectivity and convenience. The new Multi View lets users see input from up to 4 devices at once,2 and make the most out of the Odyssey Ark’s large screen.
A visitor who experienced the Odyssey Ark commented, “It’s nice to be able to see a variety of things on one screen while working. I can use this instead of multiple screens.” In addition, the Odyssey OLED G9 impressed visitors at the booth. “The colors were amazing and vibrant,” commented one gamer. “It looked really good!”
Seamless Gaming Across Multiple Amazing Displays
▲ (Left) A group enjoys playing Xbox games on the Samsung Neo QLED 4K. (Right) A visitor in the Mobile Gaming Zone plays “Warcraft Rumble” on the Galaxy S23 Ultra.
Driven by partnerships with gaming companies, the Samsung booth was full of gaming monitors with industry-leading specifications, gaming TVs, Samsung Gaming Hub, and mobile devices to allow visitors to experience a wide range of games on their preferred gaming screen.
As part of this partnership, in the keynote’s last session, Mike Lucero, Head of North America Gaming Service for Samsung Electronics announced that Bethesda Game Studios’ much-anticipated open-world space adventure “Starfield” will be available through the Samsung Gaming Hub, with an Xbox Game Pass subscription from September.
▲ (Left) A family enjoys playing Xbox games on the Neo QLED 8K. (Right) Samsung Gaming Hub zone offered an arcade-like concept where you could play games
Samsung Gaming Hub3 is also highly popular among console gamers, as it allows them to enjoy a variety of game titles from partners like Xbox and NVIDIA GeForce NOW without connecting consoles. Families with children could be seen having fun in the Samsung Gaming Hub zone, which is organized to play games on the TV like an arcade.
A gamer who visited with his children said that the Samsung Gaming Hub “looks just as good as if I was playing directly on [a gaming console].”
On the main stage, Samsung continuously hosted events and programs with popular streamers and eSports teams. Fun competitions with today’s most popular games and exciting conversations kept the attention of booth visitors through the entire show. The world’s first 240Hz 4K gaming monitor, the Odyssey Neo G8 32” was able to fully express the colorful graphics and fast pace of games like Overwatch 2.
▲ A thrilling racing challenge unfolded from the racing zone.
A “Racing Challenge” was held in the Gaming TV zone with 98-inch QLED Q80C. Fans could race using a steering gear and a high-definition Gaming TV, for life-like high-octane, thrilling matches.
Bringing the Hottest Games to Life With New Technology
▲ Gamers in costume take photos at the Samsung Electronics booth.
At Gamescom 2023, Samsung Electronics announced a partnership with NEXON to adopt HDR10+ GAMING technology, a high-definition video standard for gaming. The world’s first HDR10+ GAMING title, “The First Descendant” developed by NEXON will provide gamers with the ultimate HDR game experience through deeper color, contrast and brightness.
And Samsung was proud to show how a premiere gaming screen can bring games like Black Desert Online from Pearl Abyss studio.
▲ Visitors filled the Samsung Electronics booth. There has been a lot of interest every day to experience various gaming monitors in Samsung’s largest Gamescom booth ever.
At Gamescom 2023, Samsung Electronics showcased gaming solutions optimized for the increasingly diverse game genres and tastes of global gamers, and a connected gaming experience that brings the gaming community together with leading technology. Samsung Electronics is envisioning a different future for the gaming ecosystem and bringing that vision to life at Gamescom.
1 Dual UHD 240Hz is supported only by graphics cards that support Display Port 2.1 (UHBR 13.5) or HDMI 2.1 (FRL 6). Support and actual refresh rate may vary by graphics card.
2 Up to 3 inputs and 3 screens in vertical Cockpit Mode.
3 Samsung Gaming Hub availability and support vary by region and monitor and TV lineup. Service and content availability may vary by region and partners.
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By Samsung Newsroom
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By Samsung Newsroom
Samsung Electronics, a global leader in the visual display industry, today announced the future of gaming monitors with the newest entries in its Odyssey monitor series: the Odyssey Neo G9 57″ (G95NC model) and the Odyssey Ark 55″ (G97NC model). The gaming monitors are on display at Gamescom 2023 — the world’s largest event for computer and video games, held from August 23 to 27 in Cologne, Germany — and the Odyssey Neo G9 57″ can now be pre-ordered globally.
“The world of gaming is constantly evolving, and our latest monitor technology is crucial for gamers to open new doors to adventure and perform their best. Samsung’s monitor leadership is further boosted by our newest Odyssey monitors, which unlock the ultimate level of immersion and create new experiences for gamers worldwide,” said Hoon Chung, EVP of Visual Display Business at Samsung Electronics. “Gamescom is where the future of gaming is built. We can’t imagine a better place to showcase the future of monitors.”
Odyssey Neo G9 57” Offers Gamers Next-Level Immersion and Specifications
The Odyssey Neo G9 57″ (G95NC model) is designed to deliver groundbreaking visual experiences for gamers looking to enhance performance and sharpen their competitive edge. With the world’s first Dual Ultra-High-Definition (DUHD) screen and a suite of high-speed connectivity options, the Odyssey Neo G9 57″ already earned a Best of Innovation Award at CES 2023.
The 1000R curvature in the 57″ 32:9 screen is as wide as two 32” UHD monitors, wrapping around users with pin-sharp images and a wide field of view, immersing them in their games like never before.
Quantum Matrix Technology powers Samsung’s Quantum Mini LED lighting in the screen, which offers smaller, more discrete dimming zones. The result is a better distinction between light and dark areas of the screen, with sharp contrast and less blooming.
The Odyssey Neo G9 57” makes the most out of its Quantum Mini LED lighting by combining it with VESA DisplayHDR1000. With 1,000 nit peak brightness, HDR content appears vivid and life-like, with accurate color and contrast reproduction, as well as enhanced color expression and depth.
The gaming performance matches the level of visual quality to help gamers meet their full potential. The 240 hertz (Hz) refresh rate and 1ms gray-to-gray (GTG) response time1 deliver less blur and minimized ghosting, allowing gamers to react instantly and seal victory while enjoying a smooth gaming experience and exhilarating gameplay. Plus, AMD FreeSync Premium Pro syncs the screen for a stable, lag-free picture.
The Odyssey Neo G9 57” offers VESA-certified DisplayPort (DP) 2.1 connectivity, which facilitates smooth gaming, efficient video playback and the Neo G9’s DUHD resolution up to 240Hz.2 In addition to DP2.1, the Odyssey Neo G9 57” also offers HDMI 2.1 and a USB hub, so gamers can hook up all their devices and elevate their game with less mess.
“By bringing DisplayPort 2.1 connectivity to their premium gaming monitor, Samsung is opening new doors for gamers,” said Scott Herkelman, Senior Vice President and General Manager, Graphics Business Unit at AMD. “More bandwidth, higher speeds and faster refresh rates provide new levels of performance and visual fidelity in games, and together the new Samsung displays and Radeon RX 7000 Series graphics cards will deliver the most vivid and immersive gaming experiences yet.”
With such a wide, high-definition screen and a generation-defining new input, gamers can use the Odyssey Neo G9 57” in place of multiple monitors, keeping their desk clean from clutter, while creating a comfortable multitasking single-screen environment. Picture-in-Picture and Picture-by-Picture modes offer multiple inputs at a single glance, and the monitor utilizes Auto Source Switch+ to instantly connect to new devices without flipping through input sources. An ergonomic stand, Core Lighting+ and CoreSync make the monitor fit in any environment and match the mood of the game with ambient lighting.
In August and September, the Samsung Odyssey Twitch channel is also celebrating the launch of the Odyssey Neo G9 57” with a special event named Odyssey Evolves. During the event, some of the biggest streamers will be playing the hottest games on the Odyssey Neo G9 57” while also giving away prizes for channel followers — including a $10,000 gaming setup featuring the Odyssey Neo G9 57”.
Explore a New Frontier With the Upgraded Odyssey Ark
The Odyssey Ark, the world’s first 55-inch 1000R curved gaming screen, has been meaningfully upgraded. Building on the success of the original Odyssey Ark, Samsung has taken the new Ark to the next level based on gamers’ feedback. In addition to the stunning picture quality, form factor and professional-level gaming performance, new features designed for connectivity, convenience, performance will satisfy gamers looking for ultimate entertainment.
The monitor’s 165Hz refresh rate and 1ms GTG response time3 give gamers the edge to win, and Cockpit Mode gives them whole new perspectives to explore with a vertical orientation.
Added features to the Odyssey Ark (G97NC model) include the new Samsung Multi View, which lets users see up to 4 inputs on the screen at once.4 It also significantly enhances split-screen capabilities, letting gamers get full command and convenience in one screen, even when using external devices. One screen with multiple inputs keeps desks streamlined and clutter-free, so gamers can focus on the game at hand. In the new Multi View, users can see input from three HDMI ports and the DP1.4 connection simultaneously. This new DP input can also support 4K UHD streams for high quality entertainment.
The Odyssey Ark is now also more than a personal gaming theater — it is a single source for all computer needs. The added Keyboard, Video, Mouse (KVM) switch feature5 makes the Ark a single command station for a smooth multitasking experience across multiple devices. Users can now control all the devices connected to the monitor with a single mouse and keyboard setup.
The Odyssey Neo G9 will be available for pre-order beginning at Gamescom 2023, and the 2023 Odyssey Ark will be available for pre-order in September.6
Experience the Future of Gaming With Bethesda Game Studios’ ‘Starfield’ on Samsung Gaming Hub
Bethesda Game Studios’ much-anticipated open-world space adventure “Starfield” will be available through the Samsung Gaming Hub, with an Xbox Game Pass subscription, on September 6.7 Samsung Gaming Hub gives gamers a whole new way to discover and instantly stream cloud games from industry-leading gaming partners on supported 2023 TVs and monitors8 with no console required, including the Samsung Neo QLED 8K.
“Starfield introduces players to a massive new universe, one that will look amazing on Samsung’s TVs & gaming monitors,” said Pete Hines, Senior Vice President and Head of Publishing at Bethesda Softworks. “The opportunity to stream the game directly through Samsung products allows us to reach even more players. Our team is beyond excited to get Starfield into the hands of gamers across the globe. See you in the stars!”
To see these globally available monitors in person, visit Samsung at Gamescom in Hall 9. To learn more about our visual display products, please visit samsung.com.
1 The actual response time may vary based on content and monitor settings.
2 Dual UHD 240Hz is supported only by graphics cards that support Display Port 2.1 (UHBR 13.5) or HDMI 2.1 (FRL 6). Support and actual refresh rate may vary by graphics card.
3 The actual response time may vary by content and monitor settings.
4 In Cockpit Mode, Multi View can show up to 3 screens on one display.
5 Each computer must be connected via USB Upstream cable, sold separately. Requires the Easy Setting Box program on each PC.
6 Product launch schedules and availability vary by region.
7 Availability of Gaming Hub and Xbox Game Pass support may vary by region.
8 Gaming Hub availability and support vary by monitor and TV lineup.
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Samsung Electronics Teams Up With NEXON To Unveil World’s First HDR10+ GAMING Title, ‘The First Descendant’By Samsung Newsroom
Samsung Electronics, a global leader in the visual display industry, today announced the launch of the world’s first gaming title featuring the High Dynamic Range (HDR) 10+ GAMING standard created by HDR10+ Technologies LLC. The new title, “The First Descendant” was developed by NEXON and will be unveiled at Gamescom 2023.
“We’re thrilled to join forces with NEXON, a true pioneer in video games, to introduce the world’s first HDR10+ GAMING title, ‘The First Descendant,’” said Seokwoo Jason Yong, Executive Vice President of the Visual Display Business at Samsung Electronics. “This is a gaming milestone that goes beyond mere technological advancement; it represents Samsung’s continued commitment to enhance the gaming experience as technology evolves.”
HDR10+ GAMING Technology Ushers in a New Era of Gaming
HDR10+ GAMING provides gamers with the ultimate HDR game experience through deeper color, contrast and brightness. It also enables more accurate depiction of details in dark shadows and bright highlights, which allows users to fully engage in their gaming adventure.
HDR10+ GAMING supports an optimized experience that eliminates the hassle of adjusting numerous manual settings. And it enables enhanced gameplay with near-instant responses through low latency and variable refresh rate support. Furthermore, the standard provides developers with tools that allow consistent and reliable HDR gaming experiences across all HDR10+ GAMING displays.
“The First Descendant” is the first gaming title that will fully leverage the HDR10+ GAMING standard. It is set to provide gamers with one of the most responsive, accurate and frictionless HDR gaming experiences to date.
With Global Adoption and Innovation, HDR10+ Continues To Expand
Samsung co-established HDR10+ Technologies LLC in 2018 to provide a royalty-free, open dynamic metadata standard in the industry. The HDR10+ ecosystem has now grown to comprise 155 partners and over 7,000 certified devices including TVs, monitors, projectors, smartphones, tablets, set-top boxes and more.
This collaboration with NEXON reinforces Samsung’s unwavering commitment to providing superior visual experiences that go beyond entertainment and media consumption. Samsung’s latest gaming monitors and TV lineups1 also support the HDR10+ GAMING standard, further reinforcing the company’s leadership in the gaming industry.
“By adopting HDR10+ GAMING, we are bringing the game to life in a way that was previously not possible,” said Hyun Kim, Executive Vice President and Deputy Head of Business Development at NEXON. “This partnership with Samsung is also raising the bar in HDR gaming, and we are excited to usher in this new standard of picture quality in video games.”
The open beta test of “The First Descendant” will begin on September 19, allowing gamers around the world2 to experience the more realistic HDR gameplay firsthand.
For more information on HDR10+ technology, please visit https://hdr10plus.org/
1 HDR10+ GAMING is supported on Samsung monitors (Odyssey 7 series and above) and TV models (Q70 series and 120Hz above) since its release in 2022.
2 Not available in China.
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