Samsung is so terrified of the iPhone 14 that it launched an ad campaign to mock Apple (again) right before the launch event. Samsung keeps pulling the same stunt only to copy Apple’s biggest decisions later. To that point, in a recent One UI 5 beta, Samsung basically cloned one of the best new iOS 16 features: Lock Screen customization.
The new Lock Screen experience in iOS 16 is something smartphone users who love customizing their handsets have been excited about. The Lock Screen is more exciting than ever, allowing you to add all sorts of widgets and visual effects. You can also change fonts and colors to match the static or dynamic images that act as the Lock Screen wallpaper.
Moreover, you can set up different wallpapers for each Focus mode. And each one of them can have its own widgets that are relevant in the context of that mode.
iOS 16 Lock Screen customizations. Image source: Apple Inc. Finally, if you have an iPhone 14 Pro or Pro Max, you can pair the new Lock Screen with Apple’s always-on display feature for even greater utility.
Apple wasn’t the first to do this, and Android fans point out that they had access to Lock Screen widgets long before iOS 16 rolled out. But Apple built its own Lock Screen customization, giving users plenty of customization options to suit their needs.
How Samsung cloned iOS 16’s Lock Screen feature
In turn, Samsung could have come up with an original Lock Screen customization experience for its own smartphone users. Instead, Samsung just copied Apple.
Maybe there’s no other way to make a Lock Screen with widgets now that Apple released iOS 16. Perhaps Samsung had no choice but to arrange user interface elements in One UI 5 just like Apple did in iOS 16. The same goes for the available customizations.
Just like there probably wasn’t any other way to make the first Galaxy phones than to copy the iPhone pixel by pixel.
However, 9to5Mac points out that the customization options aren’t totally identical. iOS 16 offers eight clock styles for the Lock Screen, while Samsung has just five. And the wallpaper picker’s choices aren’t all that similar either.
Moreover, Apple supports more third-party widgets than Samsung. Samsung only supports notifications icons for the time being. But One UI 5 is still in beta.
What’s missing from Samsung’s iOS 16 Lock Screen clone is the Dynamic Island of the iPhone 14 Pro. Then again, iOS 16 beta 1 came out in mid-June. Samsung had plenty of time to study it. The Dynamic Island didn’t see the light of day until Apple’s iPhone 14 reveal earlier this month. We’ll likely see how Samsung responds to that feature soon.
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Apple will launch the iPhone 14 in just a few days. And all estimates say the new series will see incredible demand after launch. iPhone 14 sales might outperform the iPhone 13, which already sold amazingly well, defying the economy. Furthermore, the iPhone 14 should sell very well in China. All of this must give Samsung nightmares, as the company has just mocked the iPhone 14 in a brand new ad.
Rather than promote its newest Galaxy phones on their own merits, Samsung felt it had to troll the iPhone 14 with less than a week to go until the phone’s launch. It’s a habit that Samsung is yet to correct, even though some of these trolling ads might hurt the Korean giant.
Here’s how Samsung words its ad above:
Samsung’s fear is the best possible promotion for the iPhone 14 too. If you’re still on the fence about this upgrade, then Samsung trolling Apple is the kind of sign you might have needed.
As a reminder, the iPhone 14 trolling campaign comes from a company that copied the iPhone pixel by pixel in its early days. Even today, Samsung still follows Apple’s every move after mocking the iPhone maker. And that’s why some of its anti-Apple ads then hurt Samsung.
Speaking of innovations, let’s also remember Samsung is the only big smartphone maker that had to recall a flagship phone after its innovations caught on fire. Twice.
Similarly, Samsung shipped a poorly designed Galaxy Fold a few years ago. It then had to postpone the launch by months. It redesigned the handset so it wouldn’t break as easily.
Then there’s this year’s Galaxy S22 performance scandal. Even if you don’t want to buy the iPhone 14, you should avoid the Galaxy S22 at all costs. Samsung’s innovations turned the Galaxy S22 into an overheating mess early this year. And then there were additional misleading claims about the handset’s capabilities that should keep you away from it.
With all that in mind, Samsung better buckle up. The massive iPhone 14 sales that will follow in the coming year will obliterate all the 2022 and 2023 flagship Galaxies.
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Samsung Electronics Is Bringing a Wide Range of New Premium Content to Its Samsung TV Plus Service, Along With a Fresh Redesign of the Platform’s InterfaceBy STF News
Samsung TV Plus is set to unveil a host of new programs under a new brand logo. This raft of premium content will grant users all around the world access to diverse, high-quality TV shows. Samsung is also expanding compatibility with this TV service to even more of its devices.
Opening Up a New Era of Streaming
Samsung launched Samsung TV Plus as a free streaming TV and video service in 2015, and as of August 2022, users from 24 countries can easily access connected TV and enjoy a wide range of content including news, sports, entertainment and more.
Since April 2021, the service has been available on Samsung mobile devices and Smart monitors, as well as on the company’s TV lineup. Now, select Family Hub refrigerators can also be connected to Samsung TV Plus1 in the U.S. and Korea.
According to internal research, Samsung TV Plus ranks third among the over-the-top (OTT) apps used by owners of Samsung Smart TVs. In the last 12 months, Samsung TV Plus has seen a nearly twofold growth in consumer viewing, including nearly 3 billion hours streamed,2 by highly engaged users worldwide.
Amidst this global growth, Samsung is opening up a new era for its free ad-supported streaming TV (FAST) and video-on-demand service, with Samsung TV Plus now reaching 24 countries and 465 million devices globally across the company’s TV, smart monitors, mobile and Family Hub refrigerator lineups.
Enhancing Visibility for Viewing Versatility
Samsung TV Plus’ new logo reflects the platform’s cross-device capabilities, with a blue and orange logo design on a black background providing improved visibility that signals the versatility of the platform.
Samsung TV Plus’ redesigned logo.
In line with the coloration of its logo’s redesign, Samsung TV Plus’ UI will also be available in a Dark Theme with enhanced visibility. Users can more easily browse what’s on now, recommended programs and channel lists.
The interface of Samsung TV Plus’ Homepage, featuring the Dark Theme UI.
Bringing Users More of the Content They Love
Along with these redesigns, Samsung TV Plus will unveil a host of new programming partnerships. Samsung brings viewers FAST-first content premieres, including an exclusive 2-minute sneak peek release of Prime Video’s highly anticipated The Lord of the Rings: The Rings of Power series, an exclusive, uncut version of Demi Lovato’s Vevo Official Live Performance. In the U.S., Top Gear, Law & Order: Special Victims Unit, NCIS and other popular content will be made available.
Samsung Plus TV will offer Top Gear in the U.S.
In the U.K., Samsung TV Plus is exclusively offering viewers the 2022 season of America’s Got Talent, as well as all previous seasons from 2019 to the present. This will eventually include the season finale, which is set to be aired in September. Furthermore, the first native 8K produced TV series, Das Boot, has launched exclusively in 8K on Samsung TV Plus in Germany. While some shows are filmed in 4K and can be upscaled to 8K later, Das Boot is the first show to be filmed entirely in 8K from the start of production. It was produced by Bavaria Fiction for Sky in partnership with Samsung Electronics Germany and has been available to watch on Samsung Neo QLED 8Ks via Samsung TV Plus from 2020 onwards.
The new season of America’s Got Talent is coming to the U.K. exclusively on Samsung TV Plus, while viewers in Germany can look forward to Das Boot, the first native 8K TV show.
For Samsung TV Plus users in Australia and New Zealand, the first exclusive, owned and operated (O&O) channels have been launched. These offer fan-favorite shows from the eighties, nineties and noughties — collected under the umbrella channel Throwback TV — as well as competitions and reality shows from around the globe under its Entertainment Hub channel. In India, Samsung TV Plus viewers can enjoy even more content from some of the top national and regional channel partners as Samsung continues to strengthen its relationship with channel partners including Discovery, Republic TV, Aaj Tak, Mastiii, Q TV, Pitaara and Balle.
Growing relationships with channel partners mean viewers can enjoy the best in local and regional content, both retro and current.
As Samsung TV Plus expands its global scope, Samsung will continue to invest in premium content, exclusive premieres and key partnerships for its users. Not only does the platform see Samsung providing a diverse offering of channels and shows across a wide variety of countries and languages, but it also sees the company continuing to strengthen its global partnerships in order to provide its viewers with the very best content, free of charge.
1 Samsung TV Plus compatible devices as of August 2022 include:
– TV: Smart TVs released after 2016 (availability may vary by country)
– Mobile: Devices supporting Android 8.0 OS and above
– Smart Monitor: M8, M7 and M5 Smart Monitors
– Family Hub: Products of Model 2.0 or above released after 2017
2 From July 1, 2021 to June 30, 2022
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By STF News
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Like clockwork, Samsung president and head of the mobile division TM Roh penned a blog this week, just a few weeks ahead of the upcoming Unpacked press conference that will focus on this year’s Galaxy Z foldable phones, the Fold 4 and Flip 4. We saw the same thing happen last year, and we now expect Roh to keep writing similar blogs with every Fold and Flip release.
Roh just hinted that Samsung sold a massive number of foldable phones in 2021 by mentioning a figure of 10 million foldable phone sales for the period. Or so it seems. Because, when you think about it, 10 million units is a drop in the bucket for Samsung, whose smartphone sales routinely pass 250 million units a year.
Roh’s remarks indicate what some consumers might have already realized: Foldable phones might not be worth it yet. What Samsung really needs is a foldable iPhone to lead the way.
Foldable phones like the Galaxy Z Fold and Flip are fascinating on paper. They offer larger screens and smaller footprints. The Fold is especially exciting as it lets the user make the most of two types of devices — a smartphone and a tablet.
A brief history of Samsung’s foldable phones
Samsung has been at the forefront of foldable handsets for years. It teased the form factor well before the technology was ready. And then it released the first Galaxy Fold before actually testing it properly in real-life environments. The initial launch failed miserably, as Samsung had to find fixes for critical design flaws that led to the destruction of the phone.
The Fold 2 and Fold 3 significantly improved the phone’s durability, especially the latter. The Fold 3 is the best possible foldable phone that Samsung can make. And even so, the Fold 3 is hardly perfect. The Fold 4 should fix some of the usability and design issues the Fold 3 suffers from. The new foldable will have a larger external display and weigh less than its predecessor.
Galaxy Fold (2019) teardown highlights the phone’s design issues. Image source: iFixit But Samsung’s foldables aren’t true flagships like the Galaxy S and Note. The Fold series actually helped “kill” the Note without replacing it. The camera experience is still unable to match that of the Galaxy S Ultra, although the Fold 4 might change that. The Flip 4 is even further away.
Not to mention that Samsung can’t fully control the software. Samsung’s success in the foldable business hinges on Google’s willingness to adapt Android for foldable screens. And it’s up to Google to convince Android app developers to update their apps to make the most of Fold and Flip phones. But why go through all that hassle for just 10 million potential customers?
Add to that the flagship price for a somewhat fragile, not-flagship device, and you’ll get why people won’t want a foldable instead of a traditional phone, especially in this economy.
Are foldables really going mainstream?
This brings us to Roh’s new post about Samsung foldable phones titled The Mainstream Moment for Foldable Smartphones Is Here.
In this post, he said the industry registered almost 10 million foldable smartphone sales worldwide last year. That’s an increase of more than 300% from 2020. And Roh says he predicts “this fast-paced growth will continue.”
“We are reaching the moment where these foldable devices are becoming widespread and staking a bigger claim in the overall smartphone market,” he said.
A quick back-of-the-napkin calculation tells us that handset makers should sell 30 million foldable phones this year to keep that 300% pace in place. That is hardly reasonable for the economy we’re currently living in.
Not to mention that some estimates see Samsung selling only 15 million foldable phones in 2022. It’s unlikely that Chinese companies can make up for the rest. And a foldable iPhone isn’t coming anytime soon.
Google apps running on Galaxy Fold 3 foldable. Image source: Google How many Galaxy Z Fold 3 units did Samsung sell?
Then, Samsung might sell only 10 million Fold 5 and Flip 5 units in 2023. If these estimates are accurate, Samsung’s foldable sales will grow by 50% this year compared to the entire industry’s performance in 2021. And then they’ll stay flat next year in a best-case scenario.
To put things in perspective, Apple routinely sells around 200 million iPhones yearly. For massive profits and without crazy deals in place.
Also, annual smartphone shipments have reached at least 1.28 billion units per year since 2014.
Meanwhile, reports say that Apple can’t make a foldable iPhone because it can’t mass-produce enough foldable glass covers to satisfy its needs. That implies that foldable iPhone volumes would be so large no supplier could handle the parts order. Not even Samsung, whose foldable phone tech might very well end up inside a foldable iPhone.
Let’s also observe that Roh did not reveal which foldable smartphones sold the best. Last year, Samsung sold four foldable handsets: The Fold 2, Flip 2, Fold 3, and Flip 3. But he did say that 70% of Samsung’s buyers opted for the Flip experience rather than the Fold.
The Note would have probably outsold all Samsung foldables combined last year. But Samsung had no Note 21 in stores. Apple’s iPhone SE 2 outsold the Galaxy Folds and Flips combined. And while that’s a mid-range device, it still delivers better durability and performance than any Samsung flagship.
Oppo Find N foldable phone. Image source: Christian de Looper for BGR Where the foldable iPhone could help
These are all signs that Samsung’s foldable phones while doing well, are hardly getting to be mainstream devices. And while Samsung has been selling more foldables than anybody else, it barely has any competition. Some of the exciting foldable phones from China aren’t available widely.
Not to mention that Samsung ran massive campaigns to convince buyers to try and keep foldable phones. You could try the Fold 2 for 100 days and then return it. Or trade in everything but the kitchen sink to buy a Fold 3, with a retail price starting at $1,799. The Fold 4 isn’t out yet, but you can already save up to $200 on it by reserving the right to preorder it.
Concept image of a foldable iPhone with a clamshell design. Image source: ConceptsiPhone/YouTube Time will tell whether Samsung can accelerate the rate of foldable smartphone innovations without a real competitor to pressure it. And whether foldables will go mainstream with Samsung as the locomotive.
But that’s where a foldable iPhone would really help. Samsung would not rest on its laurels and write self-congratulatory blog posts every summer if a foldable iPhone were to launch just a few weeks after the newest Fold.
Also, the more time that passes without a foldable iPhone, the harder it will be for Samsung to replace the traditional smartphone with a foldable form factor. And at 10 million units sold annually, that’s hardly going mainstream. That’s because something else might kill traditional smartphones: The sophisticated AR glasses of the future. And that sort of tech is a priority for Apple.
That’s not to say all the tech Samsung has devised for foldable phones won’t come in handy. But the world might use it to create other types of foldable devices instead of phones.
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