Last year, Apple introduced its first monitor in three years. The Studio Display has a 5K resolution on a 27-inch screen, excellent speakers, the A13 Bionic chip, and a 1080p webcam with Central Stage support. While the company didn’t add a better technology than the traditional LED display – or HDR support – this monitor is one of the best you can find if you’re looking for a 5K resolution at this size.
Now, Samsung is launching not one but two competitors to the Apple Studio Display with the ViewFinity S9 and a revised version of its Smart Monitor M8, first released last year.
With the ViewFinity S9 monitor, Samsung promises “smart color calibration designed for creative professionals.” With a 5K 27-inch screen, the South Korean company says the display is optimized for creative professionals “for the first time.”
Different from the Studio Display, Samsung ViewFinity S9 doesn’t offer a built-in webcam. Still, users can connect cameras and other devices to the monitor through USB-C and Thunderbolt 4 ports or use the 4K SlimFit camera with the ViewFinity S9 series monitor. The company hasn’t announced the price or other specs but says it will be available soon.
Samsung Smart Monitor M8 now comes in a 27-inch option. Image source: Samsung Another screen that can be a Studio Display replacement is Samsung Smart Monitor M8. Now in a new 27-inch size, it offers a 4k resolution in four color options that resemble the 24-inch iMac finishes.
It has a height-adjustable stand with tilt support, and the screen can now pivot 90 degrees, which helps users view long documents with less scrolling. In addition, the Smart Monitor M8 can be used to watch streaming services or control the SmartThings ecosystem.
Samsung has yet to reveal their prices and availability, but these monitors will surely be Apple Studio Display’s true competitor.
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Samsung is the king of the foldable market right now because it was one of the first companies to launch phones that fold. Another reason for that dominance is the absence of real competitors. Several Chinese foldable handsets could compete against the Galaxy Z Fold 4 and Flip 4, but they’re unavailable internationally. The main reason Samsung can brag about being the market leader in this segment is the absence of a foldable iPhone.
A few weeks ago, Samsung launched a new ad campaign to mock Apple for not having a foldable iPhone. After all these years, Samsung has not given up on making fun of the iPhone. That’s even though Apple sells millions of expensive iPhones every year, a feat Samsung can’t match with its foldable and non-foldable Galaxy flagships.
The new Samsung ad is part of the On the Fence campaign that Samsung started in early November. Like the previous spot, we have the same iPhone user, sitting on the fence between Apple and Samsung, unsure of what to do next.
The man starts a conversation with a woman who tells him she used to be him. “Sitting on the fence between Apple and Samsung.” The man is interested in a Samsung device but worries about what his friends will think if he gets it. But the woman explains that everyone around him will be jealous.
“When you pull out your new Galaxy Z Flip 4, people are going to lose it,” she says. “They’ll never leave you alone.”
The idea here is clear, Samsung has a type of handset that Apple doesn’t make. There’s no foldable iPhone to compete against the Galaxy Z Flip 4. But it’s not like people are hurrying to buy foldable Galaxy phones.
The Flip 4 is reasonably priced, matching the cost of traditional flagship phones. Yet it can’t match the popularity of non-foldable iPhones, like the iPhone 14 Pro models.
That must hurt Samsung terribly in real life. In the ad, however, Samsung wins the customer over. He’s no longer on the fence, jumping over to Samsung to embrace the foldable handset. As soon as he does, iPhone users from the other side start pestering him with questions.
There’s no telling when Apple will make a foldable iPhone if it’s even considering it. Instead, the company might launch foldable tablets or MacBooks before a foldable iPhone. As for Samsung, the lack of real competition is hurting its foldables rather than helping it gain more customers.
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Need to make a repair on your Samsung phone? The company might soon have an app for that.
As reported by SamMobile, Samsung has made a trademark filing for a new app that has sparked rumors the company could take on repair companies like iFixit for its own devices. The trademark filing, among other things, makes mentioned of a new “Self Repair Assistant” app.
If the company releases such an app, it could help the company expand its self-repair program which, despite being launched over the summer of 2022, has also added a few devices to the program to enable consumers to repair certain aspects of their devices.
Samsung is the second major phone company to launch a self-repair program to bring such concepts in-house. Apple has already launched its own self-repair program and continues to add devices that customers can purchase parts and tools for in order to make their own repairs as opposed to taking it to an Apple Store or third-party retailer.
If it does launch such an app, it could enable the company to support more devices for self-repair more quickly. It also poses a threat to third-party repair companies like iFixit, whose business is based on helping customers repair their devices themselves. With a Self Repair Assistant app, Samsung could be looking to get into that business.
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Samsung has a new anti-Apple ad called “On the Fence” that focuses on foldable smartphones, iPhone included. But it doesn’t promote the qualities of the Galaxy Z Fold 4 or Flip 4, phones that Samsung launched only a few months ago. Nor does it mention the great price of the latter or any types of deals for consumers.
The ad is all about Apple not having a foldable iPhone. It’s about bashing Apple rather than promoting its own devices. That’s at a time when the iPhone 14 Pro models have been selling incredibly well. It must mean that people aren’t exactly flocking to buy Samsung’s foldables. That would not be surprising in this economy, as everyone in the mobile industry but Apple seems to be struggling.
Samsung released an anti-iPhone 14 ad in early September, just days before Apple’s big iPhone 14 launch event. Samsung criticized the unreleased iPhone, claiming its Galaxy products have better cameras than the upcoming device.
As we explained, Samsung’s Galaxy S22 is hardly the flagship series that Samsung wanted it to be. The handset disappointed fans from the first day thanks to Samsung’s decision to cripple its performance. That was just one thing that held the Galaxy S22 back. You didn’t see any of that in Samsung’s anti-iPhone 14 ad.
The new ad is all the more incredible as it criticizes Apple for not having a foldable iPhone. In fairness, Samsung certainly needs that sort of competition. It might be the leader of the foldable market right now, but that’s precisely because it doesn’t feel any pressure from rivals.
iPhone 14 Pro display view. Image source: Christian de Looper for BGR Chinese brands made various exciting foldable smartphones, which are usually available in mainland China. We already explained that Samsung needs a foldable iPhone to deliver better foldables of its own. At the same time, it’s reasonable to expect the foldable iPhone to crush the foldable Galaxy devices.
The ad shows a person sitting on the fence between an Apple store and a Samsung store. That’s somewhat disingenuous as Samsung hardly has a store presence comparable to Apple’s.
Still, the “on the fence” consumer tells the Apple employee that “on the Samsung side, they have folding phones and epic cameras.” The Apple employee responds, “we’re waiting for all that to come over here,” to the customer’s dismay. “Because that’s what we do. We wait,” the Apple employee continues.
Samsung probably dreads the day when the foldable iPhone arrives. But also hopes it’ll happen, as Samsung might sell Apple parts for such an iPhone.
Rumors say that Apple is working on foldable devices, although it might not be an iPhone that gets such treatment first. According to some reports, Apple might develop a foldable iPad before the iPhone. And it so happens that Samsung expects Apple will make a foldable iPad in 2024.
Meanwhile, Samsung’s cringey anti-Apple ad follows below.
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Rumors about Apple launching a foldable device aren’t new. This time, Samsung is preparing for the Cupertino company to join a market that the South Korean firm currently has the lead. While everyone expects a foldable iPhone, Samsung doesn’t think this will be the first Apple device to bend.
According to a report by The Elec, Samsung thinks the foldable market will grow 80% by 2025, and one of the reasons will be Apple joining the competition in 2024. Samsung’s mobile business, Mobile Experience, said that the Cupertino company would enter the foldable market, not with smartphones, but with notebooks and tablets first.
Samsung Galaxy Fold 4 next to Galaxy Flip 4. Image source: Samsung Last month, CCS Insight published its annual prediction report and said Apple would likely launch a foldable iPad in 2024.
One of the reasons why Apple won’t likely launch a foldable iPhone at first is not to cannibalize the existing iPhones as, according to the analyst, the foldable option would have to be “incredibly expensive.”
Early this year, display analyst Ross Young said Apple was mulling a 20-inch foldable MacBook display, which could also be an iPad. Bloomberg‘s Mark Gurman also corroborated Apple entering this new market.
Both analysts Ming-Chi Kuo and Ross Young expect a foldable iPhone to be introduced in 2025 at the earliest. In a couple of years from now, a foldable iPad/MacBook makes more sense.
BGR will keep reporting on Apple’s new market approaches as the company is rumored to announce soon a Mixed Reality headset, an Augmented Reality headset, and a car in this decade.
More Apple coverage: What’s really causing the M2 MacBook Pro launch delay?
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