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By Samsung Newsroom
Samsung Electronics aims to enhance users’ smart home experience by creating an ecosystem of connected devices ranging from TVs to smartphones to home appliances. However, as more and more devices are connected, smart home security becomes increasingly important. The priority is to protect the smart home ecosystem by safeguarding connected devices from digital threats. With the TV potentially being one of the center pieces of that ecosystem, its security is especially vital.
Samsung’s innovative security program Knox secures smart TVs from various threats, ultimately offering consumers a safe and convenient smart home experience. GNUSMAS, the cute blue alien, introduces Samsung Knox as the final piece to complete your ecosystem of connected devices below.
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By Samsung Newsroom
Samsung Electronics is helping consumers fully rest and recharge by pairing its advanced display technology with Samsung SmartThings, the company’s integrated and expansive multi-device ecosystem. From streaming content with new levels of immersion to creating the perfect ambiance at home, the platform offers a wide range of innovative capabilities within its ultra-connected device network. Football star Son Heung-min shares some of the ways users can amplify at-home entertainment through SmartThings.
Immersive Entertainment With Phillips Hue Sync
Adjusting the lighting of a room can deliver more immersive experiences — especially when playing games or watching TV shows and movies. With the Phillips Hue Sync TV app, users can seamlessly pair their Phillips Hue lighting to their Samsung Smart TVs and sync lighting to the colors of the content on screen.
Son demonstrates how Phillips Hue Sync changes the color, brightness and intensity of the lighting as he plays a video game on his Samsung Smart TV, putting him right in the center of the action.
※ Compatible lighting must be purchased separately; paid subscription of the Hue Sync app is required through Samsung TV app.
Smarter Workouts With SmartThings
For fitness enthusiasts who want to take their workouts to the next level, SmartThings is helping users exercise more effectively from home. By connecting Galaxy wearables to compatible Samsung Smart TVs, users can view their workout progress and health status in real time or participate in guided fitness or mindfulness programs. Son watches a football match on his Samsung Smart TV while exercising as he views his progress on screen — recorded with his Galaxy wearable.
※ Available from 2024; availability and the timing of support may vary by country and region.
ConnecTime & Chat Together: TV alone can make interaction more convenient and efficient
Abruptly asked to join a meeting with coaches, Son Heung-min turned on TV. ConnecTime, no matter where you are, enables users to take video calls from the Galaxy to a large TV screen. Chat Together allows Son to enjoy a soccer match together with their friends without meeting in person.
3D Map View: Smarter management for all connected devices
Samsung SmartThings helps Son maintain his lifestyle as a homebody. Based on home structure, 3D Map View lets him conveniently see the status and location of the devices registered in SmartThings as well as check and monitor temperature, air quality, and energy usage. This is the perfect feature for people like Son who are busy even at home during holidays.
Check out the video below to view how Samsung’s Smart TVs and SmartThings help Son enhance entertainment at home.
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By Samsung Newsroom
Released on August 28, Samsung Electronics’ “Everyday SmartThings with Son” campaign video has garnered attention from Galaxy and football fans alike for showcasing the innovative SmartThings home system. To hear more about his filming experience, Samsung Newsroom sat down with world-renowned football star Son Heung-min and learned more about his favorite SmartThings features.
Q. What motivated you to participate in the Samsung SmartThings campaign?
When the Galaxy Z Flip was first released, I remember being impressed by its design — which led me to buy a Galaxy smartphone right away and switch both my tablet and watch to Galaxy devices. As a Galaxy fan, I love how my Galaxy products are all connected, allowing me to do things like check workout progress or calories burned on my phone or tablet while I’m exercising. Naturally, I was excited when Samsung approached me to participate in this campaign.
Q. What is the best thing about using SmartThings?
SmartThings has become a feature I really need. Once set up, the platform manages everything and gives me time and energy to focus on other stuff. The ability to find compatible products nearby and automatically pair them is so easy to do. It allows me to be much more efficient and productive.
Q. Have you been using SmartThings since the shoot?
Absolutely! I actually recently switched my TV and vacuum cleaner to Samsung’s latest appliances. Since my family is quite serious when it comes to cleaning, I can easily keep track of the areas I last cleaned with SmartThings — helping me keep my place tidy on my days off.
Q. What was your favorite scene in this shoot?
If I had to choose just one feature, my favorite would be the gaming scene since I love playing video games. In the video, once I place my phone on the wireless charger and SmartThings automatically creates the perfect gaming environment. And there’s even lighting synced to the gaming screen via Hue Sync, so I really like to play games.
That’s when you will discover SmartThings takes gaming to another level. If you like playing video games, I strongly recommend using Gaming Mode on SmartThings for an all-new gaming experience.
Q. What are some specific SmartThings features you would like to highlight?
SmartThings helps me reduce energy consumption and control energy usage across all my products in real time. I’m able to view energy usage and maximize energy efficiency with AI Energy Mode to be more conscious about energy saving.
In addition, I like how SmartThings allows me to expand the ways I use my TV. Before the shoot, I only played video games and watched football on my TV. Now, after learning about SmartThings and its functions, I use my TV to control home appliances, chat with friends while watching football and keep track of my workout progress while exercising. I hope more people are able to make use of these innovative features.
Q. Is there anything you want to share about your experience on this campaign?
Through this campaign, I was able to experience how SmartThings can program my home appliances based on my daily routine. SmartThings goes beyond convenience — it delivers a whole new experience.
For those who haven’t experienced SmartThings yet, I encourage you to try it out! I look forward to getting involved with other Samsung campaigns and seeing the future of SmartThings!
Find out more about Son’s smart life by watching the full video below.
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By Samsung Newsroom
At IFA 2023, Europe’s largest consumer trade show held in Berlin, Germany, Samsung Electronics underscored its vision for the future of home living — powered by the company’s cutting-edge devices and leading Bespoke products.
Notable figures from Samsung and partner companies outlined Samsung’s plans to drive positive change through exceptional innovation, impacting the individual lives of users as well as the world around them.
Benjamin Braun, Chief Marketing Officer at Samsung Europe, began by looking back at some of the company’s instrumental innovations that changed the status quo and shaped technological development. Samsung reiterated its commitment to fearlessly pioneering new endeavors, demonstrating its position as a leader within the industry.
“We are proud to be first and we will continue to innovate, however strange it seems to begin with,” Braun stated.
▲ “We have over 200 amazing products on show for you,” shared Benjamin Braun, Chief Marketing Officer at Samsung Europe.
Amidst an ever-changing world, Braun emphasized how Samsung has been actively listening to consumers throughout the years — producing leading products that meet their needs and add value to their lives. Continuing this pursuit, Samsung has shifted its focus to developing devices and appliances that both empower users on a global scale and contribute to the creation of a more sustainable future.
Enhancing Lives and Bettering the Planet
With climate change at the forefront of people’s minds, Samsung highlighted the company’s ongoing commitment to reducing its environmental impact and prioritizing climate-positive solutions, touching on the targets outlined in its new environmental strategy announced in September 2022. Understanding the urgency of the climate crisis, the company set ambitious goals to achieve net-zero carbon emissions for its Device eXperience (DX) Division by 2030 and company-wide by 2050. To meet these goals, Samsung noted the progress in transitioning to renewable energy sources, with 31% of its operations currently running on clean energy — up from 11% in 2021. Additionally, Aimee Holloran, Business Development Manager at Samsung Climate Solutions U.K., discussed how Samsung’s environmental commitment is embedded into its products, allowing users around the world to live more sustainably through the company’s devices and appliances.
▲ “We strive to embed sustainability in every aspect of our business and product strategies,” stated Aimee Holloran, Business Development Manager at Samsung Climate Solutions U.K.
To create innovative solutions based on scientific data, Samsung has joined hands with a variety of industry leaders such as Ocean Wise and Patagonia to tackle environmental issues gripping the planet. In September 2022, the companies partnered to develop the Less Microfiber Cycle for Bespoke washing machines, a remarkable step in addressing microplastics emissions.
Taking this further, Samsung leveraged its partnership with the companies to develop another groundbreaking innovation in June 2023. Charlie Cox, Manager of Microplastic Solutions at Ocean Wise, highlighted the development of the revolutionary new Less Microfiber Filter for Samsung washers to reduce up to 98% of microplastic emissions from laundry cycles.
“In just a year, Ocean Wise and Samsung have demonstrated the opportunity that exists for industry leaders — to empower their communities to take positive action and create impact at scale,” added Cox.
▲ “Ocean Wise’s collaboration with Samsung and Patagonia shows there are simple ways we can all be part of the solution to microfiber shedding,” said Charlie Cox, Manager of Microplastic Solutions at Ocean Wise (left). Samsung’s Less Microfiber Filter (right) helps reduce microplastic emissions from laundry.
The Less Microfiber Filter is a prime example of Samsung’s overall approach to sustainable product development – providing consumers with solutions that help them live eco-consciously using minimal effort. In line with this vision, Samsung continues to outfit its Galaxy devices with internal and external components made from recycled materials, in addition to creating product packaging that uses 100% recycled paper.
As climate change creates new challenges for people around the world, forward-thinking solutions are becoming increasingly necessary. To respond to global energy shortages and advance the transition to clean energy, Samsung emphasized its efforts in building out heat pump technology and leading the rapidly growing market in Europe.
Likewise, the company highlighted how its SmartThings home ecosystem is utilizing the latest technologies to help more than 280 million registered users save energy. By harnessing the power of AI across its line of Bespoke home appliances, Samsung’s AI Energy Mode optimizes appliance energy usage, reducing unnecessary energy waste and lowering energy bills simultaneously.
Transforming Homes Through Powerful Solutions
Aside from helping the planet, Samsung showcased its newest products that add value to consumers’ lives. Zeena Hill, Marketing Director at Samsung U.K., announced the launch of Samsung Food — a new AI-based application that gives users access to thousands of recipes. Samsung plans to link Samsung Food to Samsung Health by the end of this year, allowing users to better keep track of their health and dietary goals.
▲ “We’re excited to be bringing our complete lineup of Micro LED screens to Europe,” shared Zeena Hill, Marketing Director at Samsung U.K.
Samsung is revamping home entertainment and putting users in the center of the action through its new releases, such as the new 98-inch Neo QLED 8K TV. Samsung TVs feature unmatched image quality in sleek forms, and the company continues to release unique patterns and designs to meet the style needs of every user. As such, Samsung has partnered with Disney to launch The Frame-Disney100 Edition — a special, limited-edition version of The Frame TV for Disney lovers.
In addition, the company showcased its recently launched Odyssey Neo G9 gaming monitor and The Freestyle 2nd Gen portable projector — devices perfect for gamers who want to expand their field of vision to ensure they never miss a moment of gameplay. Users can experience games like Starfield, Bethesda Game Studios’ new action-packed role-playing game, in stunning detail on Samsung TVs and displays. Florian Liewer, Senior Director of International Gaming Marketing at Microsoft, discussed the two companies’ partnership on expanding Samsung Gaming Hub, highlighting how Samsung’s technology offers the ultimate gaming experience.
“Together with Samsung, we’re forging a path that aligns with Xbox’s vision for the future of gaming — reaching more players with breathtaking content,” said Liewer.
▲“We are inviting more players to embark on a journey with us,” said Florian Liewer, Senior Director of International Gaming Marketing at Microsoft
Aside from enhancing entertainment, Samsung detailed the ways it is helping users stay connected to the world around them. The company reemphasized its commitment to ensuring its devices and products meet the diverse needs of consumers and touched on how its latest accessibility features help as many users as possible. This includes TalkBack for Home Appliances and Services, which reads home appliance and service content on SmartThings, and Relumino Mode, which optimizes content on Samsung TVs, for those with visual impairments.
Future Possibilities Enabled by Technology
Partnerships have helped make some of Samsung’s technologies possible and, more broadly, brought the company closer to realizing its vision for a brighter future. In line with its goal to upgrade at-home living, Samsung partnered with electric vehicle charger manufacturer ABB and residential inverter brand SMA to collaborate on changing the ways houses are constructed.
“By integrating Samsung’s products with those of ABB and SMA, we can help make our homes even safer, smarter and more sustainable,” stated Lu Han, EVP of Building and Home Automation Solutions at ABB.
▲“With hundreds of new technologies and innovations each year, a joined up approach to home energy systems is vital,” said Lu Han, EVP of Building and Home Automation Solutions at ABB
Looking forward, Samsung sees the value in future technologies and the limitless applications they can have on the lives of consumers. With new ventures such as 6G deployment, AI capability expansion and more, the company remains excited and optimistic as it explores the remarkable potential of technology. Braun concluded the conference by stating Samsung will continue to improve users’ lives by listening to their needs.
▲ At its Press Conference at IFA 2023, Samsung Electronics emphasized how the company works to connect customers to “what matters most” to the media members and business partners in attendance
“With the help of 6G, AI and XR, augmented reality and mixed reality and artificial intelligence, we will make great advances in everything from healthcare to entertainment and remote work,” he stated.
For more information, please visit Samsung.com.
More pictures from the Samsung Electronics Press Conference at IFA 2023:
▲ SmartThings Energy puts users in control of how much power they use and when.
▲ The annual sales of Samsung’s foldable devices have exceeded the Note Series in Europe.
▲ Samsung’s Less Microfiber cycle and Less Microfiber Filter help reduce microplastic emissions from laundry.
▲ ABB and SMA have partnered with Samsung to work towards Zero Emission homes.
▲ Samsung’s vision for Samsung Food is for it to become the ultimate app for the entire food journey.
▲ Samsung’s state-of-the-art technology, combined with the limitless universe of Starfield, signals a thrilling new chapter in gaming.
▲ The Samsung Gaming Hub has over three thousand games to choose from, from leading games streaming partners Xbox, NVIDIA GeForce NOW, Amazon Luna and Utomik.
▲ An attendee takes a picture as Samsung shares that it has been recognized as No.1 in soundbars by global sales and market share for the ninth year in a row.
▲ The Frame-Disney100 Edition is “magical!”
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By BGR
Samsung will take the stage in its home country later this week to unveil the Galaxy Z Fold 5 and Flip 5 foldables. This marks the first time the summer Unpacked event is being held at home rather than in an international market. It’s also the first time the mid-summer Unpacked press conference will take place in July rather than August or September.
I thought the arrival of Google’s Pixel Fold might have scared Samsung into moving up the launch event. But what if Samsung is really looking to deal with the iPhone ticking time bomb at home by looking to launch the new foldables as soon as possible?
Until this year, Samsung has had virtually no competition in the foldables space since the first Galaxy Fold. Samsung could take its time to upgrade the Fold and Flip each year without delivering massive redesigns. But Chinese vendors started putting pressure on Samsung in previous years. And some of those devices launched in Europe and other international markets in early 2023.
The Google Pixel Fold is perhaps the biggest threat to Samsung’s dominant position in the industry despite some of its obvious faults.
Samsung is responding to these threats with the kind of big Fold and Flip design updates we’ve been waiting for. The Fold 5 will be slimmer than before, thanks to a no-gap hinge. The Flip 5 will feature a large external display occupying almost the entire surface of one of the phone’s halves.
Google Pixel Fold smartphone unfolded. Image source: Jonathan S. Geller, BGR On top of that, Samsung set its Unpacked press event for July 26th, the earliest date ever. As a reminder, this Unpacked event used to be the home of the Galaxy Note series. And it used to happen in early September before Samsung detached it from the German IFA tradeshow. The reason Samsung went to early August was the iPhone’s early September launch which would routinely obliterate Note sales.
All that is to say that Samsung might be worried about increased competition in the foldables space. But the iPhone might be the real reason it’s focusing on the Korean market.
The big iPhone problem
Samsung might want to make an impression on a specific category of smartphone buyers in its home market. Per The Korea Herald, a new Gallup survey shows that young adults in the country prefer the iPhone overwhelmingly to a Samsung phone.
The study indicates that Samsung is the main smartphone vendor in Korea, with 69% of adults owning a Galaxy phone. Only 23% of respondents have an iPhone.
But younger millennials and Gen Z like the iPhone increasingly more than Samsung phones. In the 30-39 age group, 41% of respondents have an iPhone. The percentage goes to 60% in the 18-29 group.
Samsung vs. iPhone market share in Korea for different age groups. Image source: Gallup Korea via The Korea Herald This is a major problem for Samsung. These young adults are growing with the iPhone and the entire ecosystem of apps and hardware. Switching from iPhone to Android becomes increasingly difficult the more you use the products.
As a longtime iPhone user, I can attest to that. I’ve been on iPhone and Mac for over a decade, and there’s nothing to make me switch to a different combo. And I was in the 18-29 group when I started using Apple for my main computing needs.
The young adults who bought iPhone over Samsung cited Apple’s premium branding as one of the reasons. They’d buy the iPhone even if the same storage device is more expensive than the Galaxy S equivalent. For example, the 128GB iPhone 14 costs 1,250,000 won in the country, or $980. The Galaxy S23 is 100,000 won ($78) cheaper.
Various Galaxy Fold 4 and Flip 4 foldable phones. Image source: Samsung Apple Pay, which arrived in Korea earlier this year, is another factor that convinces young adults to buy iPhones.
The study also says that 85% of respondents say they are likely to stick with their current brand. That’s great for Samsung in the older groups. But if young adults stay with iPhone, we might be looking at decades of problems for Samsung. Especially if the teenage generation in Korea positions itself in favor of the iPhone. That wouldn’t be a surprise if their parents also use iPhones.
The unsung heroes in this survey are the older smartphone users who still have LG phones. LG is no longer making Android handsets, of course.
Samsung is apparently aware of the iPhone problem. The Herald says the Korean giant opened a flagship retail store in Gangnam last month, branding it a “playground for millennials and Gen Z.” The store is less than a kilometer away from Apple Gangnam store.
Don't Miss: Proton Pass finally lets you save credit card info with a new updateThe post The iPhone is a ticking time bomb in Samsung’s home market appeared first on BGR.
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