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By Samsung Newsroom
Samsung Electronics today announced a new collaboration with MUNCH to add iconic artworks by Edvard Munch to Samsung Art Store. The digital collection makes 37 masterpieces such as “The Scream,” “The Dance of Life” and “Melancholy” — as well as several rare works from the museum’s collection — available to millions of users around the world.
“Samsung creates products that inspire people and help them express themselves through design and culture,” said Tommy Nilsson, TV & Audio Director at Samsung Nordics. “With Samsung Art Store, we make world-class art available to millions of people and through this collaboration with MUNCH, we are bringing an important part of European artistic heritage into people’s homes.”
Samsung Art Store Opens Up MUNCH Archives
Alongside Munch’s iconic masterpieces, the collection offers a more intimate view of Edvard Munch’s artistry with rarely seen works such as “Garden with Trees” and “Two People at Table.” These works are part of a collection of treasures preserved in the museum’s archives, many of which must be kept in carefully controlled environments to protect them from further deterioration. Their condition makes them too vulnerable for public display, even at the museum in Oslo.
“This collaboration is an exciting opportunity to share Edvard Munch’s art with audiences beyond the museum’s walls in Oslo,” said Tone Hansen, Director of MUNCH. “Through Samsung’s global reach and Art TV technology, we can make Munch’s work more accessible to people around the world and we are incredibly honored to collaborate with Samsung on this meaningful initiative.”
The collection will be exclusively available on Samsung’s Art TV lineup through Samsung Art Store, providing users with a close look at Munch’s private world by allowing them to explore and display the artist’s hidden gems at home.
Where Technology Meets Fine Art
Samsung is redefining the role of the TV in the home by merging premium display technology with elegant designs that blend naturally with any interior. As Samsung Art Store expands across the Art TV lineup, which includes The Frame, OLED, Neo QLED and Micro RGB,1 the company is connecting everyday interiors with curated artwork from leading museums, galleries and artists.
Through Samsung Art Store, users can access more than 5,000 artworks from renowned artists and institutions, now including works from MUNCH. Each piece is faithfully reproduced in high quality, allowing people around the world to enjoy art as part of everyday life. Current owners of compatible Samsung TVs in Europe who are new to Samsung Art Store can enjoy a complimentary 90-day subscription trial, providing immediate access to the complete Munch collection and the broader Samsung Art Store catalog.2
The artworks selected from MUNCH will be available worldwide on Samsung Art Store starting June 1, 2026.
About MUNCH
MUNCH is home to the world’s largest collection of works by Edvard Munch, including iconic masterpieces such as “The Scream,” “The Sun,” “Vampire,” and “The Girls on the Bridge.” The museum preserves and promotes the legacy of one of the world’s most influential artists, creating powerful art experiences that touch millions of people globally every year.
Located in Oslo’s vibrant Bjørvika district, the 13-story museum hosts exhibitions, concerts, performances, talks and activities for all ages – making MUNCH a living cultural center that connects past, present and future. Through both physical and digital platforms, MUNCH reaches a broad and diverse audience – with the promise that no one leaves MUNCH untouched.
About Edvard Munch
Edvard Munch (1863–1944) was one of the most significant artists of Modernism. His relentless experimentation across painting, printmaking, drawing, sculpture, photography and film has given him a unique place in both Norwegian and international art history.
Compatible models may vary by year and region. Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, Q7F and The Movingstyle. Compatible 2026 models include Micro RGB, OLED, Neo QLED, Mini LED, The Frame and The Frame Pro. Availability of Samsung Art Store may vary by model, market and subscription status. ︎ The 90-day free subscription trial may vary by country and availability. For more information, please refer to the applicable terms and conditions. ︎ View the full article
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By Samsung Newsroom
Samsung Electronics today announced a new partnership between Samsung Art Store and the San Francisco Museum of Modern Art (SFMOMA), bringing museum-quality modern masterpieces to homes around the world through Samsung Art Store. Notably, SFMOMA is the first West Coast museum to be added to Samsung Art Store, significantly expanding the platform’s world-class institutional collaborations. Launching today, the debut collection features 34 artworks from SFMOMA’s renowned holdings, including iconic pieces by some of the 20th century’s most influential artists.
For the first time, Samsung Art Store1 users can display celebrated works such as Diego Rivera’s “The Flower Carrier” (1935), Henri Matisse’s “Femme au chapeau” (1905), Wayne Thiebaud’s “Display Cakes” (1963), Jackson Pollock’s “Guardians of the Secret” (1943) and Piet Mondrian’s “New York City 2” (1941) on select Samsung displays — transforming any room into a dynamic gallery space.
The collaboration makes these iconic works from SFMOMA’s collection more accessible than ever before. It also represents a significant expansion of Samsung Art Store’s offering of modern masters by introducing works by Robert Rauschenberg and Wayne Thiebaud to the platform for the first time.
“Samsung is committed to leveraging its market-leading visual display solutions and partnerships to maximize the richness of the Samsung Art Store experience in homes across the world,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “Building on this commitment, our partnership with SFMOMA represents an exciting expansion into artworks by 20th-century masters — and we look forward to further enhancing our offerings through additional exciting, high-profile collaborations.”
“This partnership with Samsung Art Store opens an exciting new chapter in how we fulfill our mission to connect people with modern and contemporary art,” said Christopher Bedford, Helen and Charles Schwab Director of SFMOMA. “By making our collection available through innovative technology, we’re reaching audiences who may never visit San Francisco while creating new opportunities for art to enrich daily life around the world.”
Samsung Art TVs, comprising The Frame and The Frame Pro, are designed to display artwork with faithful color, exceptional detail and a gallery-like presentation. Pantone Validated ArtfulColor preserves the authenticity of the original palette. Anti-Reflection with Matte Display and customizable bezels2 mimic the look of framed artwork, and the included Slim Fit Wall Mount eliminates visible wires, all combining to create the look of an original work of art.
The Frame Pro adds an upgraded Neo QLED 4K display for even brighter color and sharper contrast. Plus, its Wireless One Connect Box3 eases installation and enables a clean, clutter-free setup. Across these TVs and several others, Samsung Art Store continues to champion the fusion of art and technology, turning living rooms into curated galleries.
By partnering with leading cultural institutions like SFMOMA, Samsung continues to democratize access to art while supporting museums’ missions to share their collections with broader audiences.
The SFMOMA collection joins Samsung Art Store’s growing library of over 80 partnerships, offering subscribers an ever-expanding selection of art across movements, styles and periods.
The collection is available now exclusively through Samsung Art Store on Samsung Art TVs.
About SFMOMA
The San Francisco Museum of Modern Art is one of the largest museums of modern and contemporary art in the United States and a thriving cultural center for the Bay Area. Our remarkable collection of painting, sculpture, photography, architecture, design and media arts is housed in a LEED Gold-certified building designed by the global architects Snøhetta and Mario Botta. In addition to our seven gallery floors, SFMOMA now offers over 45,000 square feet of free, art-filled public space open to all.
Paid subscription required. Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate (connected) computer, mobile or other device may be necessary to create or log in to Samsung Account (free to download and create). Without Samsung Account login, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available. ︎ Customizable bezels sold separately. ︎ Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections. ︎ View the full article
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By Samsung Newsroom
Samsung Electronics today announced that they are working to bring Google Photos to Samsung TVs to give users a seamless way to enjoy the moments that matter most, from trips and hobbies to everyday memories with loved ones — now on an immersive and larger screen. The experience aims to offer families a delightful and meaningful way to rediscover their favorite memories together.1
“Samsung TVs have always brought people together, and bringing Google Photos to the big screen makes that experience even more personal,” said Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display (VD) Business of Samsung Electronics. “We’re giving users an intuitive and engaging way to enjoy the stories behind their photos — right from the comfort of their living room.”
A More Meaningful Way To Enjoy Personal Photos
Google Photos makes reliving and sharing special memories easy. With the planned integration, it will seamlessly bring the photos people capture on their phones to Samsung TVs, where they can appear in a larger, cinematic format.
Through the proposed integration, users can explore curated memories on their TVs organized by people, places, and meaningful moments. Google Photos will also expand the suite of photo-driven experiences that integrate with Samsung’s Vision AI Companion (VAC), enriching how memories are highlighted and enjoyed throughout the day.
Samsung wants Google Photos to be deeply woven into the TV experience. Imagine Photos surfacing naturally through Daily+ and Daily Board, ensuring that meaningful memories2 greet users throughout their day in contextual and convenient moments. The setup should be simple — users sign in with their Google Account, and their photo memories instantly appear on the big screen.3
Three Ways To Relive and Rediscover: Memories, Create and Personalized Results
Memories (planned to launch exclusive in early 2026): Shows curated stories based on people, locations, and meaningful moments for the first time on TV, available first and exclusively on Samsung TVs for six months.4 Create with AI (planned to launch later in 2026): Introduces themed templates5 built on Nano Banana, Google DeepMind’s image generation and editing model, featuring playful and fun transformation. Users can also utilize Remix to transform the art style of an image or Photo to Video to bring still moments to life as short videos. Personalized Results (planned to launch later in 2026): Users may view related photos as a slideshow based on topics or contents of memories e.g. ocean, hiking, Paris, etc.
A Seamless Way To Experience Memories on Samsung TV
Samsung and Google Photos want to bring a cinematic gallery experience to the heart of the home, enabling Samsung TV users to browse and relive their most important moments in stunning detail. This integration will transform personal photo libraries into a space where users are invited to explore their journey, create new stories and reminisce over cherished memories with depth and simplicity.
“Google Photos is a home for people’s photos and videos, helping them organize and bring their memories to life,” said Shimrit Ben-Yair, Vice President, Google Photos and Google One. “We’re excited to bring Google Photos to Samsung TVs — helping people enjoy their favorite photos on a larger screen and reconnect with their memories in new ways.”
Features and availability may vary by model and region. ︎ Available on Samsung TV models launched 2026 with a Google Account and backed-up photos/videos. For in market models, experience will be available following the OS update schedule. ︎ Memories must not be turned off in Google Photos settings. ︎ Memories available beginning March 2026; Create and Search available in the second half of 2026. ︎ Select creative AI templates will be available exclusively on Samsung TVs. ︎ View the full article
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By Samsung Newsroom
Samsung Electronics today announced its collaboration with iconic British design house Liberty, bringing a curated collection of the brand’s most celebrated designs to Samsung Art Store.1 With this partnership, Samsung Art TV users around the world can now display 20 new designs from Liberty’s rich archive of timeless art and patterns from the comfort of their own homes.
The collaboration merges the elegance of Samsung Art TVs with Liberty’s world-renowned archive, making the stunning designs available as digital artworks for the first time. Samsung curators worked closely with the in-house Liberty team to select patterns that would translate beautifully into a large-scale digital display that is alive with detail, light and color.
“This partnership was driven by a shared desire to celebrate British design in new ways,” said Rachael Roberts, Partnerships Manager at Samsung UK. “With no other British design houses currently represented on Samsung Art Store, it felt like the perfect opportunity to bring Liberty’s unique voice to our global audience.”
▲ One of the most celebrated designs from Liberty named Artemis (2023), shown on 2025 The Frame by Samsung.
Founded in 1875, Liberty has long been a symbol of British creativity and craftsmanship. Known for its distinctive prints and established history of design innovation, the brand’s influence spans art, fashion and interiors. For this partnership, the collection is introduced with Artemis as the featured design — a bold, botanical take on a classic Liberty design. Spanning over a century of heritage and creativity, the collection includes everything from the whimsical Enchanted Wood to the vibrant Jungle Trip design.
“At Liberty, we’ve always believed in design that tells a story, and stories that evolve with time,” said Pere Bruach, Design Manager at Liberty. “Partnering with Samsung allowed us to reimagine our most iconic prints as living art, infusing them with a new dimension. These works, once found on silk and paper, are now reinterpreted for the home — bringing the spirit of Liberty and the timeless beauty of pattern and print into people’s everyday spaces.”
▲ 2025 The Frame Pro showcases ‘Marina’s Tea Garden,’ from Liberty’s Autumn/Winter 2025 collection. This bold floral pattern
has been meticulously recreated to capture the rich colors and subtle tones of gouache brushstrokes. Available as a digital artwork
tailored to Samsung Art Store, it brings character, history and a touch of British charm to living spaces everywhere.
Among the 20 Liberty designs featured, standout works include “Artemis,” “Marina’s Tea Garden,” “Fantasy Land,” and “My Grown Up Star,” from Liberty’s Autumn/Winter 2025 collection. Each design is presented as a digital artwork tailored to Samsung Art Store, bringing character, history and a touch of British charm into living spaces everywhere.
“When selecting the right pieces for Samsung Art Store, we were drawn to those that best encapsulate Liberty’s visual language,” Bruach added. “From nostalgic 1930s florals and hand-painted botanicals to eclectic geometric designs and enchanting landscapes, the collection reflects the full spectrum of our creative heritage. Artemis, for example, felt like a natural fit for The Frame — it speaks to the blend of tradition and modernity that defines both our brands.”
“Liberty’s legacy of storytelling makes them a dream partner,” said Roberts. “Our vision for the Art Store has always been to make art and design that brings meaning to people’s lives accessible, and Liberty’s prints bring exactly that — a daily joy and a sense of place.”
This new collaboration underscores Samsung Art Store’s mission to democratize access to global art, with a growing archive of over 3,500 artworks from the world’s most renowned museums and art institutions. Now, with the addition of Liberty’s British classics, a new chapter in which printmaking heritage meets innovation begins.
About Liberty
Liberty is a movement dedicated to discovery, animated by arts, culture, design and the pursuit of beauty. Liberty is famed for its original curation, directional design and celebration of craftsmanship. In the spirit of our founder, Arthur Lasenby Liberty, we remain unapologetically eccentric and committed to bringing good design to all.
1 Liberty artworks are available through the Samsung Art Store in all service countries except India.
View the full article
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By Samsung Newsroom
Samsung Electronics today announced a partnership with Electronic Arts (EA) and Xbox to bring the action of EA SPORTS FCTM 25 to Samsung Gaming Hub. Samsung TV and monitor owners can now play EA SPORTS FC 25 through the Xbox app with Xbox Cloud Gaming (Beta)1 on supported devices.2 All players need to get started is a compatible controller and Xbox Game Pass Ultimate, which includes EA Play.
As a special promotion, new Xbox Game Pass subscribers can receive a two-month Ultimate Game Pass subscription.3 The offer is available to both existing Samsung TV owners and those who buy a new, qualifying TV. To redeem, users can simply download the Samsung Promotions app on their Samsung TV, click the Xbox promotion banner or scan the QR code with their mobile device, and then follow the steps on the screen to activate their offer.
“We are delighted to bring EA SPORTS FC 25 to Samsung TVs and monitors through cloud gaming on Samsung Gaming Hub,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “As the world’s leading TV manufacturer, one of our goals is to immerse soccer fans around the world in the exciting game of soccer, whether they are playing the game or watching a match live on a Samsung TV.”
EA SPORTS FC 25 gives players more ways to win for the club, by teaming up with friends across their favorite modes with 5v5 Rush and managing their clubs to victory as FC IQ delivers more tactical control than ever before. Fans will also continue to experience unparalleled authenticity with the most true-to-life experience of football’s biggest competitions, clubs and stars. FC 25 features over 19,000 athletes across more than 700 teams, 120 stadiums and 30 leagues from around the world.
Samsung Gaming Hub, first introduced in 2022, has redefined home entertainment by giving players access to thousands of games directly on Samsung TVs and monitors. This includes the 2025 TV series, spanning Samsung Neo QLED 8K, Neo QLED 4K, OLED, QLED, The Frame and The Frame Pro, which are powered by Samsung Vision AI for AI enhanced picture and sound, along with new personalized features that bring people closer to the shows, movies and games they love.
In a first for the TV industry, Samsung has partnered with Microsoft to integrate Xbox Cloud Gaming (Beta) into its smart TVs and monitors, and now supports a wide range of streamed games from partners including NVIDIA GeForce NOW and Amazon Luna.
For more information on Samsung Gaming Hub, please visit www.samsung.com.
1 In 27 countries (Argentina, Brazil, Canada, Mexico, United States, Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, United Kingdom, Australia, New Zealand, Korea), the game is available via Samsung Gaming Hub.
Supported features and games may vary by country and model. An internet connection, additional gaming service subscription and compatible controller are required. Samsung Account required for network-based smart services, including streaming apps and other smart features.
2 Available on select 2022 or later Samsung Smart TVs and Monitors.
3 Claim Game Pass Ultimate trial by August 12,2025. Redeem at https://www.xbox.com/redeem by August 19, 2025. Valid for new Xbox Game Pass members only. Available in all regions with Xbox Cloud Gaming (Beta) supporting the Xbox app on Samsung, excluding Korea and Argentina.
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