By Samsung Newsroom
Samsung Electronics, the world’s leading TV manufacturer for 17 consecutive years, today announced a partnership with Warner Bros. Pictures that will bring highly-anticipated movie trailers to Neo QLED 8K screens in more than 65,000 retail stores around the world.
“This partnership is an exciting step forward for 8K content, showcasing Neo QLED 8K’s capabilities and getting consumers excited about seeing films in cinematic quality,” said Cheolgi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “Collaborating with Warner Bros. allows Samsung to show consumers how ultra-premium TV technology can take their favorite films to a whole new level.”
To better understand demand for 8K content, Samsung and Warner Bros. trialed their partnership by showcasing the “Creed III” trailer across more than 450 retail stores in the United States and Europe earlier this year. This garnered significant attention and enthusiasm from audiences worldwide, exemplifying the growing demand for 8K content. Since then, Samsung and Warner Bros. have worked together to expand the program. Now, shoppers globally will be able to see Samsung Neo QLED 8K in action with an appealing lineup of high-profile content, including trailers for upcoming films such as “Barbie,” “Blue Beetle,” “Dune: Part Two,” “Wonka” and “Aquaman and the Lost Kingdom.”
This collaboration with Warner Bros. Pictures, a global leader in the creation, production and distribution of entertainment, represents Samsung’s ongoing efforts to bring high quality entertainment to consumers, making Warner Bros. a perfect partner in bringing much-anticipated 8K trailers to consumers worldwide.
Samsung’s Neo QLED 8K screens continue to revolutionize the TV industry, with their impact reaching content production and retail markets around the globe. Powered by Neural Quantum Processor 8K and Quantum Matrix Technology, they bring immaculate picture quality with crisp details, accurate colors and hyper-realistic depth to offer consumers the best viewing experience available in the consumer TV market.
For more information on Samsung’s Neo QLED 8K TVs, please visit www.samsung.com.
About Warner Bros. Motion Picture Group
Warner Bros. Motion Picture Group is comprised of Warner Bros. Pictures, New Line Cinema and Warner Bros. Pictures Animation. Warner Bros. partners with the world’s most inspiring storytellers to create extraordinary entertainment on every screen for the global audience. Warner Bros. Motion Picture Group has been at the forefront of the motion picture industry since its inception and continues to be a leading creative force, producing the broadest slate of films for worldwide theatrical release.
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By Samsung Newsroom
A bigger TV screen is generally speaking a good thing. Over time, larger TVs have not only become more accessible but increasingly popular among consumers. They enable viewers to fully immerse themselves in the content they’re watching, as advancements in film technology now allow our favorite stories to come to life on the screen in more realistic ways.
However, simply having a larger screen does not always result in a hyper-realistic viewing experience. As we enter the era of ultra-large TVs, Samsung Electronics has been upgrading its screen technology to provide the best in-home entertainment. To learn more about these changes, Samsung Newsroom is exploring three key features that make the large-screen experience truly exceptional.
8K Resolution: The Key to Unlocking the Full Potential of Bigger TVs
While screen sizes may be getting bigger, this does not mean that picture quality is better by default. If the size of a TV screen was increased without considering the number of pixels, the resulting image would be blurry, low-resolution and, overall, much worse.
▲ If the number of pixels does not change, image quality becomes compromised as screens grow larger.
In order to improve picture quality, the space on a bigger screen must be filled with more pixels. As such, Samsung’s Neo QLED 8K has four times the number of pixels than 4K TVs. This means that even on ultra-large screens, Samsung’s Real 8K Resolution maintains premium picture quality with densely packed Mini LEDs and upgraded processing.
▲ The Neo QLED 8K offers four times as many pixels compared to the Neo QLED 4K.
While Samsung has been at the forefront of evolving screen trends by leading the era of ultra-large TVs, it has also been innovating the technologies that power them. The two driving forces that enhance picture quality for Samsung’s latest Neo QLED 8K are the Neural Quantum Processor 8K, which analyzes and optimizes content to make full use of the 33 million pixels, and Quantum Matrix Technology Pro, which leverages a plethora of technologies to offer precise control for each of the Mini LEDs.
Neural Quantum Processor 8K: Enhancing the Resolution, Color and Depth With 64 Neural Networks
While Samsung Neo QLED 8K TVs offer best-in-market picture quality, not all content is readily available in 8K. To ensure that every single detail springs to life on screen, Samsung’s Neo QLED 8K is powered by the state-of-the-art Neural Quantum Processor 8K to upscale lower-resolution content in real time. Samsung’s Neural Quantum Processor 8K uses 64 different neural networks to analyze video and optimize image quality. It is trained to recognize underlying patterns and relationships in pictures, transforming low-resolution images into high-resolution by comparing the original set of images to processed results in each neural network.
While higher resolution sources ultimately create better picture outputs, there may be sources that come in Standard Definition (SD or 480p), High Definition (HD or 720p) or Full High Definition (FHD or 1080p). With Samsung’s Neural Quantum Processor 8K, those shows and movies will be transformed into stunning 8K resolution to deliver the most immersive picture yet.
▲ Enjoy optimal picture quality no matter the source with Neural Quantum Processor 8K.
Samsung’s advanced processor also powers innovations such as Auto HDR Remastering, a feature that takes full advantage of the screen’s wide color gamut and incredible peak brightness. AI technology analyzes each scene to make it more colorful and vivid, bringing out the details in both bright and dark spots.
High Dynamic Range (HDR) video formats the display using a wider range of colors with brighter highlights when compared to Standard Dynamic Range content. This means that with Auto HDR Remastering — and the extraordinary contrast powered by Quantum Matrix Technology Pro with Quantum Dot technology — everything you watch is more compelling.
▲ HDR displays a wider range of colors with brighter highlights compared to SDR.
Samsung’s Neo QLED 8K also offers Real Depth Enhancer Pro. With upgraded AI deep learning, Real Depth Enhancer Pro pinpoints where the viewer is focusing on the screen and brings that object into the foreground. With figures on the screen separated from their background, you see a more three-dimensional looking image. Additionally, the Neural Quantum Processor provides a sense of depth paired with incredible levels of detail and vivid color reproduction, immersing you in whatever you choose to watch.
▲ Real Depth Enhancer Pro finds the point the viewer is focusing on and brings the object into the foreground.
Quantum Matrix Technology Pro: The Ultimate Precision With Quantum Mini LEDs and 14-bit Processing
Another critical piece of technology powering the Neo QLED 8K’s picture is Quantum Matrix Technology Pro, which uses Quantum Mini LEDs to dramatically enhance black levels and contrast with precise backlight control.
The Quantum Mini LED is 1/40 the size of a conventional LED. This makes for a screen that is more densely packed with LEDs, improving picture quality while maintaining the Neo QLED 8K TV’s vibrant colors and bright highlights.
▲ Precise backlight control with Quantum Matrix Technology Pro.
To provide the best image quality, 14-bit HDR processing allows for maximized contrast, expressing unimaginable levels of detail in both the brightest and darkest parts of the image. This ensures even the most subtle details are visible to users in every single scene.
Furthermore, Quantum Matrix Technology powers Samsung’s Shape Adaptive Light Control. This feature precisely adjusts backlighting to accommodate what’s on the screen, enhancing the clarity of everything you watch. Because the backlight control is so accurate, this prevents blooming — or when bright light from on-screen objects bleeds into surrounding darker areas. As a result, bright highlights stay bright and dark scenes stay dark with more details visible than ever before.
Expanding Consumers’ TV Usage
In a nutshell, 8K resolution densely fills the ultra-large screens while the Neural Quantum Processor 8K and Quantum Matrix Technology work together to create a picture that is cinematic in the truest sense. Sharp details, accurate colors, precise contrast and a realistic sense of depth allow the Neo QLED 8K to showcase stunning picture quality and captivate viewers everywhere.
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By Samsung Newsroom
▲ Invited guests gather around The Wall All-in-One to witness the unveiling of the 911 Carrera Panamericana Special
Samsung and Porsche recently hosted an exclusive event at the Porsche Center Santa Fe, Mexico City. The German luxury brand’s unveiling of the “911 Carrera Panamericana Special” was enhanced by The Wall All-in-One, a display that introduces high-resolution immersive viewing experiences in a customizable large format.
▲A feature video, displayed on The Wall All-in-One, depicts the first Porsche to finish the Panamericana Mexico
The 911 Carrera Panamericana Special, a unique car that recalls the historic achievement of the traditional endurance race and coincides with the 75th anniversary of Porsche sports cars. In an introductory film, guests were presented with a deep dive into the past and present of the car manufacturer, including the first Porsche to finish the legendary Panamericana Mexico race in 1952.
Samsung helped bring this story to life with The Wall. The Wall, with a modular design that is not limited by shape, proportion or size, can be adapted to various configurations such as Concave, Convex, S shape, Fascia or 90 °L type shapes. The bezel-less modules build a tailor-made display, expanding the screen to display extra-large life-like images.
▲The Wall, with its bezel-less modules, enables large formats without sacrificing picture quality
The Wall provides a true-to-life viewing experience that is unmatched in both size and picture quality using an array of cutting edge technologies:
a Neural Quantum Processor that analyzes and optimizes each image Black Seal technology, which offers levels of black tones that enable unparalleled contrast and immaculate detail Ultra Chroma technology, which produces vibrant colors a narrower color wavelength that results in greater color purity compared to conventional LED Displays
▲The newly unveiled 911 Carrera Panamericana Special
“For Samsung, it has been an honor to partner with Porsche in creating this event which showcases the highest quality image technology available in the Mexican market,” said Ana Laura Lira, director of B2B sales at Samsung Electronics Mexico. “The Wall is part of our new generation of screens which have made us national and international leaders in the sector with solutions that suit all needs.”
▲ Roberto Cortés, B2B Business Developer Manager, Jake Kim, B2B Business Manager, José Tarango, B2B Sales Head, Mauricio Cantu, General Manager at Porsche San Ángel / Santa Fe, Ana Lira B2B Director, Alan Godinez, B2B Presales Enginner, Omar Melendez MKT Manager at Porsche San Ángel / Santa Fe
Samsung Mexico continues to be an innovative subsidiary by creating a disruptive strategy for the placement of premium products such as The Wall, as well as generating strategic alliances with luxury brands such as Porsche to reach the most demanding markets that seek exclusivity and a high level of quality and design in all products.
To learn more about Samsung’s business solutions, visit: https://displaysolutions.samsung.com/main/index.
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See Every Detail, Feel Every Moment: Samsung’s Ultra-Large Neo QLEDs Bring Content to Life Like Never BeforeBy Samsung Newsroom
Gone are the days of sitting nose-to-television in order to see every detail and every moment of the action. Now, larger TV screens are not popular for just avid cinephiles, but they are a popular choice and more accessible for more consumers than ever before.
As the size of the average screens at home has evolved, so has the technology within them. This provides users with greater detail, color and motion so content looks even more brilliant in this larger format.
Ushering in the Era of Premium Viewing With Neo QLED 4K
At the forefront of premium screens lie Samsung Neo QLEDs — with state-of-the-art Mini LED and Quantum dot technology that offers superb contrast and vivid, accurate color reproduction. The exceptional picture quality of the Neo QLEDs is even more evident when taken to a larger screen.
The QN100B 98” — Samsung’s Neo QLED 4K — offers consumers the pinnacle of ultra-fine light control thanks to Quantum Matrix Technology powered by a massive grid of Quantum Mini LEDs. This allows viewers to see every single detail on the screen, even in the darkest of scenes, with deeper color and contrast. Subtle nuances in light and color are analyzed and shifted scene by scene so that each and every frame is of the highest quality.
Beyond its unrivaled performance as a television for consumers’ favorite movies, shows and games, this screen has been praised by many industry experts and users as well. IMAX recently commended the massive 98” Neo QLED 4K for its performance in their critical reference environment producing a highly accurate precise image.
“After calibrating and reviewing this new model TV, I can tell you that we were excited to see how closely the image quality matches our reference mastering monitor that we use in post-production finishing work,” said Bruce Markoe, the SVP and Head of Post Production at IMAX Corporation. “We see value in using very large, high-quality displays in mastering content for IMAX Enhanced masters. Having a large sized screen with proper image quality creates the best way to apply and utilize our DMR technology during the mastering process.”
▲ Bruce Markoe, the SVP and Head of Post Production at IMAX Corporation
A reference monitor is a specialized display device used for color grading during post-production. Reference monitors must produce a highly accurate image so teams can create the most precise, high-quality output possible.
In order to provide an outstanding cinematic experience, IMAX films are produced with cameras up to 16K resolution, which means the mastering monitor used must be extremely accurate in order to accurately display the creators’ intent.
Elevate the Premium Viewing Experience With Neo QLED 8K
Stepping above and beyond the already high-performing Neo QLED 4K, consumers find Samsung Neo QLED 8K. These screens offer the dazzling picture quality users have come to expect from Samsung in even more brilliant 8K resolution. Powered by Neo Quantum Processor 8K, the state-of-the-art upscaling neural networks ensure that all content is displayed with utmost precision and immaculate picture quality.
As streaming platforms begin to offer content optimized for a larger 1.9:1 screen ratio, perfect for an immersive cinematic experience, having an 8K TV with premium picture quality is a sure-fire way to future-proof a home entertainment set up.
Premium TV Sales Are on the Rise With Neo QLED 4K and 8K
In fact, more content, better features and more things to do on your TV mean the trend of purchasing larger and larger TV screens is not simply expected to continue to even to grow. According to Omdia, the over-80-inch TV market is expected to grow from 2.8 million units in 2022 to 3.5 million units in 2023 — over 24%.
Samsung’s premium TV lineup has also helped solidify its leadership in the TV industry for an impressive 17 years. In 2022, Samsung sold a staggering 9.65 million units of QLED and Neo QLED TVs, bringing the cumulative sales to 35 million units since its QLED product launch in 2017.
Samsung also dominated the ultra-large TV segment in 2022, reporting 36.1% and 42.9% in terms of market share for TVs over 75-inches and 80-inches respectively.
“Neo QLED offers one of the most premium viewing experience for large screens over 75-inches, and we believe they are the future of home entertainment,” said Seokwoo Yong, Executive Vice President and Deputy Head of Visual Display Business at Samsung Electronics. “As more content and features become available to consumers, Neo QLED 4K and 8K TVs will help consumers get the most out of these new contents while providing breathtaking visuals packed with lifelike details.”
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By Samsung Newsroom
After a two-year hiatus, Europe’s biggest home appliances trade show is back and better than ever. IFA 2022 took place offline on September 2 in Berlin, Germany, where Samsung Electronics showcased its latest lineup in the Samsung Town exhibition hall. With various zones, such as the SmartThings Life Zone and Everyday Sustainability Zone, visitors could experience the latest products in visual display, home appliances, mobile and memory categories.
Samsung Newsroom takes you to the scene of Samsung Town in this three-story series. In this first story, we’ll cover Samsung’s eco-conscious efforts for sustainable daily lives. In the second story, we’ll share the integrated connected experience enabled by SmartThings Home Life. In the third story, we’ll give you a tour of Samsung’s latest products in the exhibition hall — making you feel as if you are actually there.
IFA 2022’s Samsung Town brought excited visitors together to experience Samsung Electronics’ latest products.
At the event, you can find the European Bespoke Home series, Bespoke Infinite lineup, premium high-definition screens including the Micro LED and Odyssey Ark and an upgraded mobile lineup including the Galaxy Z Flip4, Z Fold4, Watch5 and more. Let’s explore the Samsung Town exhibition space at IFA 2022, filled with Samsung’s newest products, interactive exhibits and more through the photos below.
▲ Samsung showcased the Bespoke Home lineup at its Samsung Town exhibit at IFA 2022.
▲ The Bespoke Home lineup helps consumers personalize their kitchen’s interior design by allowing them to select the color and materials based on their preferences. At this year’s IFA, you can find the Bespoke Kitchen Package that displays induction cooking, a dishwasher, oven and more, on top of the Bespoke Home series that features a new washer and dryer.
▲ The Bespoke Jet features a Digital Inverter Motor, providing strong durability and suction power.
▲ Experience the high-quality 990 PRO SSD, optimal for gaming and other intensive graphics work. The 990 PRO offers enhanced functionality for gaming, 4K and 8K high resolution videos, 3D rendering, data analysis and more for situations that require super-high data processing work, all thanks to improved speed and high power efficiency.
▲ An overview of Samsung’s visual display exhibition. Visitors were captivated by the Odyssey Ark gaming screen, Neo QLED 8K, Micro LED at the booth.
▲ Visitors tried out the many functions of The Freestyle, a portable screen. The Freestyle, able to freely rotate 180 degrees, can create an ideal screen size with the Easy Set Up function. Simply place the device anywhere and the Freestyle adjusts the focus and keystone automatically.
▲ The Frame, a lifestyle TV, showcases top-tier, 4K ultra high resolution screen quality,1 powered by Quantum Dot technology. The Frame is equipped with Matte Display, which enhances viewing experiences with reduced reflections, offering realistic picture quality regardless of the lighting conditions.
▲ Odyssey Ark, a new gaming screen, offers an immersive experience, captivating visitors’ attention.
▲ Samsung’s Neo QLED 8K provides the best resolution and most vivid picture quality in the industry, but also offers optimized gaming functions for users.
▲ The booth also featured Samsung’s full lineup of mobile devices and wearables. Visitors could experience and try out the new mobile products unveiled at Galaxy Unpacked in August such as the Galaxy Z Flip4, Z Fold4, Watch5, Watch5 Pro, Buds 2 and more.
1 32-inch model offers FHD screen quality.
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