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Samsung Partners With Netflix To Bring ‘Squid Game’ Universe to Life in Immersive Live Experience


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Samsung Electronics today announced that it has become an official partner for Netflix’s upcoming immersive popup experience, “Squid Game: The Trials.” Powered by Samsung’s cutting-edge technology, the immersive pop culture experience brings one of the most engaging, interactive forms of gameplay with Samsung’s latest Smart TVs and Galaxy smartphones.

 

Fans of the Netflix mega-hit series “Squid Game” and “Squid Game: The Challenge” can now sign up for a one-of-a-kind experience that takes visitors through the iconic sets and lets them compete in games drawn from and inspired by the shows. The new “Squid Game: The Trials” is currently open to visitors to experience in Los Angeles and will run into the new year with plans to expand to various cities around the world.

 

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“We are thrilled to partner with Netflix to offer industry-leading entertainment experiences,” said Cheolgi Kim, EVP & Head of Sales and Marketing of Visual Display Business at Samsung Electronics. “Through Neo QLED 8K’s stunning picture quality, fans and participants will be able to immerse themselves in the environment and create unforgettable memories.”

 

“Squid Game: The Trials” takes advantage of Samsung’s cutting-edge TVs and Galaxy mobile devices across the individual games to provide the ultimate immersive experience. Participants will navigate the experiential zones surrounded by Samsung’s flagship Neo QLED 8K, 4K and The Frame, which are placed to enhance the intensity and excitement of the games.

 

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At the entrance, Samsung’s flagship Neo QLED 8K welcomes guests by showcasing the “Squid Game: The Challenge” trailer. Thanks to the Neural Quantum Processor 8K, the Neo QLED upscales content into breathtaking 8K resolution in real-time, allowing participants to immediately immerse themselves in the vivid and detailed world of the “Squid Game” universe.

 

Visitors also can enjoy Samsung’s latest mobile innovation through various experiences with the Galaxy Z Flip5 and Galaxy S23 Ultra. Samsung provides opportunities to experience the most up-to-date technology by incorporating their key features with the most memorable scenes from “Squid Game.”

 

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“Samsung’s longstanding relationship with Netflix is based on a shared purpose, which is to fuel passions and help people discover new worlds,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “It is through our open and collaborative relationship that we are able to open portals into new and immersive experiences.”

 

While playing “Squid Game”’s most iconic Red Light, Green Light the Galaxy S23 Ultra will capture key moments of gameplay with Hyperlapse video and high-quality pictures.

 

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With the precision it brings, the S Pen serves as a crucial component in the Digital Dalgona Challenge by helping players throw themselves into the mind-gripping and pressure-sensitive task of cutting delicate shapes out of the Korean candy. Visitors can enjoy the game on the Galaxy S23 Ultra’s immersive ultra-wide screen and challenge themselves with five levels of difficulty. Players can also check where they rank against competitors on the leaderboard. Furthermore, the S Pen can also be used to capture in-game photos for sharing after completion.

 

Photos from both games can be shared instantly via Quick Share1 or downloaded through email. There will also be a FlexCam Selfie Kiosk, where the Galaxy Z Flip5’s FlexCam enables visitors to take hands-free photos from different angles and download them to be framed.

 

Following the games, participants can retreat to the VIP room, where they can observe ongoing challenges on The Frame’s expansive 85-inch screen. The Lifestyle TV — with its latest Matte Display technology — offers a premium viewing experience that replicates the commanding ambiance of the Front Man’s quarters in the series.

 

 

Availability

Fans of the Netflix “Squid Game” universe can find more information and buy tickets to the Los Angeles “Squid Game: The Trials” at https://www.netflix.com/tudum/squid-game-the-trials or on Ticketmaster.com. Tickets are now available and running for a limited time through the new year.

 

 

1 Quick Share is available on Galaxy Smartphones, Galaxy Tabs, and Galaxy Books, on Android 10 and One UI2.1 and above. Available devices and features may subject to change. Requires BLE (Bluetooth Low Energy) and Wi-Fi Direct connection to enable Quick Share.

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      Product Specifications
      Odyssey OLED Series
        Model
      G80SD G60SD
       Display Screen Size 32”/ 16:9 / Flat 27” / 16:9 / Flat Panel Type OLED OLED Brightness (Typ.) 250 cd/m2 250 cd/m2 Refresh Rate 240Hz 360Hz Resolution 3840 x 2160 2560 x 1440 Glare Type OLED Glare Free OLED Glare Free Response Time GtG 0.03ms GtG 0.03ms  Interface
      Interface 2 HDMI (2.1), 1 DP (1.4), 3 USB 3.0 (1 Up, 2 Down)
      2 HDMI (2.1), 1 DP (1.4), 3 USB 3.0 (1 Up, 2 Down)
       Features Smart Yes – Built-in Speaker Yes – Sync Tech AMD FreeSync Premium Pro AMD FreeSync Premium Pro Burn-in Protection Yes (Samsung OLED Safeguard+) Yes (Samsung OLED Safeguard+)  Design
      Stand Type HAS/Tilt/Swivel/Pivot/VESA HAS/Tilt/Swivel/Pivot/VESA  
      Smart Monitor Series
        Model
      M80D M70D M50D
        Screen Size 32” 43”, 32” 32”, 27”   Panel Type VA, Flat VA, Flat VA, Flat Brightness (Typ.) 400 cd/m2 300 cd/m2 250 cd/m2  Display
      Refresh Rate 60Hz 60Hz 60Hz Contrast Ratio 3,000:1 (Typ.) 32”: 3,000:1 (Typ.) 43”: 5,000:1(Typ.)
      3,000:1 (Typ.)   Resolution 3840 x 2160 3840 x 2160 1920 x 1080   Response Time 4ms (GtG) 4ms (GtG) 4ms (GtG)   HDR Yes (HDR 10+) Yes (HDR 10) Yes (HDR 10)  AI Technology 4K Upscaling Yes – – Active Voice Amplifier Pro Yes – –  Smart
      VOD (Netflix, YouTube, etc.) Yes Yes Yes Gaming Hub Yes Yes Yes IoT Hub Yes (Built-in) Yes (Dongle Support) Yes (Dongle Support) Voice Assistant Yes (Far Field Voice) Yes (Far Field Voice) – Workspace Yes Yes Yes Multi View 2 screens (Full Screen) 2 Screens 2 Screens  MDE feature
      Multi Control Yes Yes Yes 360 Audio Mode Yes – – Workout Tracker Yes Yes Yes  Interface Mouse & Keyboard control (with ESB) Yes Yes – Interface 1 HDMI (2.0), 2 USB-A, 1 USB-C (65W) 2 HDMI (2.0), 3 USB-A, 1 USB-C (65W) 2 HDMI (1.4), 2 USB-A Camera In-Box (Slim Fit Camera) Compatible Compatible Speaker 5W x 2 43”: 10W x 2 32”: 5W x 2
      5W x 2  Eye Care
      Adaptive Picture Yes Yes Yes Eye Saver Mode / Flicker Free Yes Yes Yes  Design
      Iconic Slim Design Yes – – Color Warm White Black/White Black/White Stand HAS, Pivot, Tilt Simple Simple

       
      ViewFinity Series
        Model
      S80UD S80D S70D S60UD S60D
        Screen Size 27”/32” 27”/32” 27”/32” 24”/27”/32” 24”/27”/32”   Panel Type IPS (27”) / VA (32”) IPS (27”) / VA (32”) IPS (27”) / VA (32”) IPS IPS Brightness (Typ.) 350 nits 350 nits 350 nits 350 nits 350 nits  Display
      Refresh Rate 60Hz 60Hz 60Hz 100Hz 100Hz Resolution 3840 x 2160 3840 x 2160 3840 x 2160 2560 x 1440 2560 x 1440   Color Gamut sRGB 99% sRGB 99% sRGB 99% sRGB 99% sRGB 99%  Interface
      Interface 1 USB-C (90W) 1 HDMI (2.0)
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      1 HDMI (2.0) 1 DP (1.2)
      USB Hub (1Up/3Dn)
      1 HDMI (2.0) 1 DP (1.2)
      1 USB-C (90W) 1 HDMI (2.0)
      1 DP (1.4)
      1 DP out (1.4)
      USB Hub (1Up/3Dn)
      1 HDMI (2.0) 1 DP (1.4)
      HDMI, DP, USB Hub (1Up/3Dn)
       Feature LAN Yes – – Yes – Daisy Chain – – – Yes – KVM Switch Yes – – Yes – Intelligent Eye Care Yes Yes Yes Yes Yes  Design Stand Type HAS Easy Setup Stand
      HAS Easy Setup Stand
      Simple Easy Setup Stand
      HAS Easy Setup Stand
      HAS Easy Setup Stand
      VESA 100 x 100 100 x 100 100 x 100 100 x 100 100 x 100  
      1 AI features available in G80SD, M80D only.
      2 Gaming Hub is available in limited countries, with app availability differing by country.
      3 AI upscaling works only when using the built-in Smart TV apps and Samsung Gaming Hub (PQ priority mode).
      4 Logo detection is active in AV mode only.
      5 UL’s verification validates the ‘OLED Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE) and testing standard set by the International Organization for Standardization.
      6 IDC Q4 2023 Worldwide Quarterly Gaming Tracker
      7 AI upscaling works only when using the built-in Smart TV apps and Samsung Gaming Hub (PQ priority mode).
      8 Active Voice Amplifier Pro is only available in the built-in Smart TV apps.
      9 360 Audio and head tracking support may vary depending on the application and content. Supported devices include the Galaxy Buds 2 Pro / 2 / Pro / Live and can be updated without notice.
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      13 Internet access is required.
      14 S60UD, S60D, S70D, S80UD, S80D only.
      15 The percentage of recycled material, which may vary by component, is calculated based on the total weight of the plastic used on the product. (weight of recycled materials/total weight of plastic).
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      1 IDC Q4 2023 Worldwide Quarterly Gaming Tracker
      2 IDC Q4 2023 Worldwide Quarterly Gaming Tracker, Gaming monitor classification is based on IDC criteria (over 144Hz since 2023 2Q, over 100Hz prior to that), Value Based.
      3 Gray to gray, a unit of measurement for how long it takes for a pixel to go from one gray level to the next.
      4 The CES Innovation Awards are based upon descriptive materials submitted to the judges. The Consumer Technology Association (CTA) did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
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    • By Samsung Newsroom
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      Samsung Electronics is regularly introducing differentiated signage products that meet various business environment needs.
       
      The Wall, the world’s first modular display with micro LED technology. Thanks to its modular format, The Wall allows customers to adjust the sign’s size, ratio and shape based on preference and use case. Smart Signage, which provides an excellent sense of immersion with its ultra-slim profile and uniform bezel design. Outdoor Signage tailored for sports, landmark markets, and electric vehicle charging stations. The screens in the Outdoor Signage portfolio are designed for clear visibility in any weather environment. Samsung Interactive Display, an e-board optimized for the education market that puts educational tools at the fingertips of educators and students.  
      The expansion of The Wall lineup is a clear indication of Samsung’s innovations and leading technology. Products like The Wall All-in-One and The Wall for Virtual Production were chosen by customers for their exceptional convenience and unique use cases, while The Wall has been selected as the display of choice for luxury hotels like Atlantis The Royal in Dubai and Hilton Waikiki Beach in Hawaii.
       
      Samsung’s leadership in the digital signage industry can be attributed to the company’s commitment to product and service innovation. For example, the introduction of the world’s first transparent Micro LED display in January was noted by industry experts as the next generation of commercial display, earning accolades such as “Most Mind-Blowing LED” and “Best Transparent Display” from the North American AV news outlet, rAVe.
       

       
      The recent introduction of the Samsung Visual eXperience Transformation (VXT) platform further demonstrates Samsung’s commitment to display innovation. This cloud-native platform combines content and remote signage operations on a single, secure platform, offering services and solutions that go beyond just hardware while ensuring seamless operation and management for users.
       
      Looking ahead, the global display signage market is poised for rapid growth, with an expected annual increase of 8% leading to a projected market size of $24.6 billion by 2027, up from $14 billion in 2020.3
       
       
      1 Omdia Q4 2023 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.
      2 Omdia Q4 2023 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.
      3 According to the combined LCD and LED signage sales revenue. Omdia Q4 2023 Public Displays Market Tracker (excluding Consumer TV), Omdia Q4 LED Video Displays Market Tracker.
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    • By Samsung Newsroom
      Samsung Electronics has once again demonstrated its dominance in the global TV market, marking an unprecedented 18-year streak at the forefront of the industry.
       
      Market research firm Omdia reported that Samsung has achieved a 30.1% share of the global TV market in 2023, reinforcing its status as the industry leader since 2006. This success is largely due to the company’s strategic focus on premium and large-screen TV categories, driven by its cutting-edge QLED and OLED models.
       
      Since its launch in 2017, Samsung’s QLED TV lineup, including the latest Neo QLED models, has surpassed cumulative sales of 40 million units. In 2023 alone, the QLED lineup achieved sales of 8.31million units.
       
      ▲ Samsung is ranked No. 1 global TV brand for 18th consecutive year
       
      Samsung asserted notable leadership in the premium TV sector – specifically for TVs over 75 inches and priced above $2,500. The company has recorded an impressive 60.5% market share in terms of sales for TVs priced over $2,500, while also maintaining a lead with 33.9% sales share for TVs over 75 inches. In addition, thanks to robust sales of 98-inch models, TVs over the 90 inches have maintained the lead with a 30.4% market share.
       
      Building on its success in the ultra-large and high-end TV market, Samsung has also made significant strides in the OLED sector. The company’s OLED TV lineup recorded 1.01 million units sold in 2023, capturing a market share of 22.7%. With the expanded OLED lineup in 2024, Samsung’s market share in the OLED sector is projected to surge in 2024.
       
      “We are proud to be recognized as the market leader in the global TV sector for 18 consecutive years, a testament to the enduring trust and loyalty our customers place in Samsung,” stated SW Yong, President and Head of Visual Display Business at Samsung Electronics. “We are deeply committed to advancing the industry, moving beyond exceptional picture quality to offer more meaningful and valuable experiences.”
       
      At CES 2024, Samsung Electronics unveiled the groundbreaking NQ8 AI Gen3 processor, heralding the start of the AI Screen Era. The advancement in state-of-the-art chipsets and capabilities is set to redefine the smart TV domain, integrating sophisticated AI powered by Tizen OS to establish AI screens as center of the smart home innovation.
       
      2024 is shaping up to be another year of significant innovation for Samsung. With advancements in processors and cutting-edge AI features, Samsung is on course to further transform home entertainment and set new benchmarks in the TV industry.
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