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Samsung and Porsche Team up To Bring Legendary Car Back to Life With the Wall

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▲ Invited guests gather around The Wall All-in-One to witness the unveiling of the 911 Carrera Panamericana Special


Samsung and Porsche recently hosted an exclusive event at the Porsche Center Santa Fe, Mexico City. The German luxury brand’s unveiling of the “911 Carrera Panamericana Special” was enhanced by The Wall All-in-One, a display that introduces high-resolution immersive viewing experiences in a customizable large format.



▲A feature video, displayed on The Wall All-in-One, depicts the first Porsche to finish the Panamericana Mexico


The 911 Carrera Panamericana Special, a unique car that recalls the historic achievement of the traditional endurance race and coincides with the 75th anniversary of Porsche sports cars. In an introductory film, guests were presented with a deep dive into the past and present of the car manufacturer, including the first Porsche to finish the legendary Panamericana Mexico race in 1952.


Samsung helped bring this story to life with The Wall. The Wall, with a modular design that is not limited by shape, proportion or size, can be adapted to various configurations such as Concave, Convex, S shape, Fascia or 90 °L type shapes. The bezel-less modules build a tailor-made display, expanding the screen to display extra-large life-like images.



▲The Wall, with its bezel-less modules, enables large formats without sacrificing picture quality


The Wall provides a true-to-life viewing experience that is unmatched in both size and picture quality using an array of cutting edge technologies:


  • a Neural Quantum Processor that analyzes and optimizes each image
  • Black Seal technology, which offers levels of black tones that enable unparalleled contrast and immaculate detail
  • Ultra Chroma technology, which produces vibrant colors
  • a narrower color wavelength that results in greater color purity compared to conventional LED Displays



▲The newly unveiled 911 Carrera Panamericana Special


“For Samsung, it has been an honor to partner with Porsche in creating this event which showcases the highest quality image technology available in the Mexican market,” said Ana Laura Lira, director of B2B sales at Samsung Electronics Mexico. “The Wall is part of our new generation of screens which have made us national and international leaders in the sector with solutions that suit all needs.”



▲ Roberto Cortés, B2B Business Developer Manager, Jake Kim, B2B Business Manager, José Tarango, B2B Sales Head, Mauricio Cantu, General Manager at Porsche San Ángel / Santa Fe, Ana Lira B2B Director, Alan Godinez, B2B Presales Enginner, Omar Melendez MKT Manager at Porsche San Ángel / Santa Fe


Samsung Mexico continues to be an innovative subsidiary by creating a disruptive strategy for the placement of premium products such as The Wall, as well as generating strategic alliances with luxury brands such as Porsche to reach the most demanding markets that seek exclusivity and a high level of quality and design in all products.


To learn more about Samsung’s business solutions, visit: https://displaysolutions.samsung.com/main/index.

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