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By STF News
Luxury hotels and resorts around the world are looking for ways to differentiate the guest experience. Hotel signage and displays play an important role in premium travel as they provide unique aesthetics throughout the premises and intensify the dimensionality of the space while communicating key information to guests.
Atlantis The Royal, the new ultra-luxury experiential resort in Dubai, just announced its grand opening in 2023. Atlantis The Royal raises the bar for resorts everywhere, providing unrivaled experiences for guests amplified by Samsung Electronics’ cutting-edge display technology. From the lobby to the most luxurious suite, Atlantis The Royal and Samsung have collaborated to provide a fresh perspective on premium travel with an unparalleled guest experience.
“Atlantis The Royal has set new boundaries in terms of architecture, and Samsung has played a key role in that feat,” said Anthony Lynsdale, Vice President of Information Technology, Atlantis The Royal. “We’ve leveraged Samsung’s LED solutions and curated specific content, from the fish tanks in the lobby to the journey into the spa, which has really elevated the guest experience.”
Take a look below for an exclusive tour of Atlantis The Royal with Samsung.
Creating a Lasting First Impression With Scenes of the Ocean
Upon entering the lobby, guests are greeted by three towering fish tanks. Fish swim in front of crystal-clear visuals, made possible by Samsung Smart LED signage (6m x 8.5m, 7.5m x 6m, 6m x 6.5m) hanging behind the tanks. This innovative display with unique and stunning visuals sets the tone for staying at the Atlantis The Royal, providing an experience unlike any other.
Because the content of the aquarium displays can be changed, Atlantis The Royal is able to create different moods for guests. This flexibility helps the resort produce the right atmosphere for any occasion, from the middle of the day to VIP events at night.
▲ An awe-inspiring sight greets resort guests, made possible by Samsung LED signage behind the lobby fish tanks.
▲ An underwater vista on Samsung LED signage makes the resort lobby a unique, unforgettable space for guests.
Elevating Every Space With Versatile Signage and Displays
When visiting the rooftop infinity pool, called Cloud 22, guests are met with unbeatable views of Dubai and the Arabian Sea. Thanks to its high visibility, Samsung Outdoor LED Signage shines brightly even under the strong Dubai sunlight, and is used to light up the nighttime party beside the DJ booth, providing a one-of-a-kind ambiance.
▲ Samsung Outdoor LED signage sets the mood on the rooftop infinity pool, no matter how bright the Dubai sun shines.
▲ For parties, sunbathing or splashing in the pool, outdoor LED signage displays vivid images in any lighting.
When visiting the spa to relax and unwind, guests are welcomed into the space by an enormous, curved LED screen from Samsung. The display illuminates the walk-in with LED HDR technology, showing crystal-clear scenes with brilliant colors and adding dimensions to the space.
▲ The curved LED screen guides guests into serenity with vivid colors and visuals that feel real.
The Most Immersive Display Meets the Most Luxurious Room
▲ Take a sneak peek at The Royal Mansion at Atlantis The Royal in Dubai (and The Wall in it)
For the utmost experience at Atlantis The Royal, guests can retire to The Royal Mansion, the most luxurious suite in the resort. Measuring 146 inches with 4K (3,840 x 2,160) resolution, Samsung’s “The Wall” is installed in the mansion’s cinema room, delivering a fully immersive cinematic experience that makes your stay unforgettable. The sleek, modern design of “The Wall” blends seamlessly into the room’s chic and sophisticated interior, combining the highest quality technology and the most luxurious hospitality into one breathtaking experience.
▲ The Wall makes movies more impactful in The Royal Mansion’s cinema room with its 146-inch screen.
Optimizing Every Occasion With High-Quality Signage
▲ Samsung displays provide upgraded visual experiences throughout the entire resort, including collaboration tools in the business meeting rooms, inspiring images in the yoga studio and in-room Samsung hospitality displays.
Atlantis The Royal makes every guest feel like royalty. For business travelers, the executive meeting rooms feature Samsung interactive displays to maximize productivity and collaboration for visiting professionals. For those who aim to travel with their wellness intact, the resort’s gym has sky-high ceilings for an elevated workout experience, featuring an impressive display from Samsung in the yoga studio. The display’s content motivates guests with crisp clarity and true-to-life color representation.
After exploring the property, guests can return to their rooms to unwind. All 795 rooms in the resort are equipped with Samsung’s hospitality displays to ensure every guest can be comfortable and immersed in their favorite content.
Samsung and Atlantis The Royal have brought new creative concepts to life through this collaboration, delivering an unmatched luxury experience for guests while redefining the future of hospitality.
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By STF News
Samsung Electronics today announced that Atlantis The Royal, a new resort from Kerzner International on Palm Jumeirah in Dubai, has been outfitted with its industry-leading displays, including The Wall, as well as Samsung Smart Signage displays both indoors and outdoors. Following the 2023 grand opening of what has been dubbed one of the world’s top resorts, guests can now experience a new era of luxury complemented by Samsung’s latest technology.
“At Atlantis The Royal, every detail has been considered to truly elevate the guest experience and fully equip our colleagues. Samsung has been an instrumental technology partner from construction to opening,” said Anthony Lynsdale, Vice President Information Technology, Atlantis Dubai. “We are confident in both the quality and reliability of Samsung’s technology and team of experts to help us create and maintain an unparalleled hotel experience.”
Cutting-Edge Technology Lights Up Every Space for All-Around Luxury
Atlantis The Royal is the first hotel in the MENA (Middle East and North Africa) region to install Samsung’s innovative modular Micro LED display, The Wall, on its property. Measuring 146 inches with 4K (3,840 x 2,160) resolution, The Wall enhances the hotel’s most luxurious guest suite, the Royal Mansion, with a one-of-a-kind, personal viewing experience unmatched by other displays. The slim, sleek finish of The Wall’s Infinity Design blends in naturally with the suite’s refined elegance.
Throughout the property, various types of Samsung Smart Signage have been installed to entertain guests and provide unique customer experiences in each space.
In the hotel’s awe-inspiring lobby, Samsung Smart LED Signages have been installed on three large water tanks that draw visitors’ attention at first glance with the largest screen measuring 6m x 8.5m. Samsung installed the hanging-type signage between the tanks and the walls to project incredible scenes, including fish swimming in the sea.
The hotel’s spa and gym feature impressive displays with Samsung Smart LED Signage from the company’s IER series, which leverage LED HDR technology for crystal clear picture presentation. Built to accommodate various installation space requirements, these flexible signage displays allowed the team at Atlantis The Royal to provide an immersive viewing experience in the spa and gym areas.
By the outdoor infinity pool, the ceviche bar features Samsung Outdoor LED signage that displays information clearly, even under direct sunlight, to entertain and communicate effectively with guests. The outdoor IP65 validated design protects it from dust and water and ensures continuous operation in any conditions.
Samsung Smart Signage has also been installed in restaurants and meeting rooms to enhance guests’ comfort and communication while boosting staff efficiency. Guests of Atlantis The Royal will be treated like royalty thanks to the 957 Samsung hospitality displays that have been installed in the hotel’s 795 rooms to provide the ultimate personalized viewing experience.
“We are privileged to work with Atlantis The Royal and provide guests with a new level of luxury unlike anything they’ve experienced before,” said Doohee Lee, Vice President and Head of Samsung Gulf Electronics. “The combination of Samsung’s innovative display technology and Atlantis’ creativity and luxury expertise is leading the hospitality industry in exciting new directions.”
From The Wall’s awe-inspiring picture quality in the Royal Mansion to the smart signage installed throughout the property, Samsung’s displays work within the resort’s unique environment to empower staff and transform the guest experience. Through its collaboration with Atlantis The Royal, Samsung Electronics is helping to define the future of hospitality technology.
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New Podcast Episode: Season 3, Episode 7 - Foldables with Guests from Microsoft, Google, and SamsungBy STF News
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By STF News
Samsung Electronics today celebrates the grand opening of a virtual production stage in collaboration with leading entertainment company in Korea, CJ ENM. The studio’s real-time virtual experience is powered by connected cameras and Samsung’s cutting-edge Micro LED technology, The Wall (Model Name: IWA).
The partnership, first announced in July 2021, leverages the customizable, modular technology of The Wall and CJ ENM’s globally renowned television and film content production. The opening of this studio in Paju, Korea demonstrates momentum from both companies toward the next generation of video production technology, aimed at satisfying a range of customers in the increasingly fast-paced world of entertainment.
“We are delighted to announce the opening of this virtual production stage in partnership with CJ ENM, a company at the forefront of media and entertainment,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “We are excited to see the innovation that this new space will produce, bringing the latest content to life like never seen before on our incredible display, The Wall.”
The CJ ENM virtual production stage will present Samsung’s innovative Micro LED technology with The Wall’s impressive screen measuring over 1,000 inches in a custom oval display of 20 meters in diameter and 7 meters in height. The IWA model display supports a resolution of 30,720 (32K) x 4,320 (4K). This real-time, virtual set powered by Samsung’s Micro LED displays and connected cameras will reduce the image compositing needs and save time and production costs. In addition, an IFR2.5 ceiling display has been installed, with the IFR 2.5 Plug Wall displayed on the other side of the IWA. 360-degree video shooting is also possible thanks to the main screen, ceiling and Plug Wall.
The Wall’s specifications are customizable to fit the unique requirements of the content creators and space, including ceiling installation in convex or concave design. The screen enhances visual expression with vivid colors, HDR10, HDR10+ and cinema LED picture quality and details. The features enabling reimagined content production include dedicated studio frame rates, including 23.976, 29.97 and 59.94Hz, for seamless video sync.
The Wall is designed for easy management and peace of mind in any environment due to the ability to manage and make color adjustments remotely as well as the dust and contamination-resistant LED protective films. In partnership with CJ ENM, Samsung is delivering on its commitment to offer innovative solutions ready for the next generation of content production.
About CJ ENM
CJ ENM is a leading entertainment company originated from Korea. Since 1995, the company has engaged in a wide array of businesses across the industry spectrum including media content, music, film, performing arts, and animation, providing its top-notch original content to various media platforms. CJ ENM has created, produced and distributed globally acclaimed contents including Oscar-winning film Parasite, Tony Award-winning musical Kinky Boots, record-breaking Korean box office hits Roaring Currents, Extreme Job, Ode to My Father, along with sought-after television series such as Mr. Sunshine, Guardian: The Lonely and Great God, Grandpas over Flowers, I Can See Your Voice and more. To offer the best K-Culture experiences worldwide, CJ ENM presents KCON, the world’s largest K-culture convention & festival celebrating Hallyu and Mnet ASIAN MUSIC AWARDS (MAMA), the world’s No.1 K-pop music awards. With regional offices in Asia, Europe and the U.S., CJ ENM currently employs over 3,600 people. For more information, please visit: http://www.cjenm.com.
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By STF News
Samsung Electronics today announced a new partnership with The Forestias by MQDC — Thailand’s biggest property development project, combining forest with residences and commercial areas.
Through this partnership, Samsung will supply its state-of-the-art display technology, The Wall, to The Forest Pavilion located at the heart of the project in Bangkok to showcase the most immersive cinematic experience. The Wall is the world’s first modular MicroLED technology that delivers incredible definition, without restrictions to size, resolution, or form. This innovation enables a 360-degree theater in The Forest Pavilion that lets the audience enjoy a one-of-a-kind visual experience.
The Wall’s high-definition, MicroLED display measures 38.707m x 3.628m (126.99ft x 11.90ft) for a total surface area of 140.43m² (1,511.18ft²). The video screen is composed of 384 cabinets that are arranged in a line to produce one single 360-degree continuous image consisting of 4 sides, with a resolution of 46,080 x 4,320 pixels (or approximately 200 million pixels).1
“This is one of the most exciting, world-class collaborations between leaders in novelty and sustainable living. I would like to congratulate all those involved for the strong partnership between Samsung Electronics and Thailand’s largest property development project — The Forestias by MQDC,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics.
Keerin Chutumstid, President of The Forestias by MQDC, said the strong partnership with global technology leader Samsung Electronics secures its commitment to achieving its vision. The Forestias by MQDC aims to develop the best sustainable and innovative housing projects under ‘sustainnovation’ for all well-being.
“The Forestias is a sustainable, innovative forested district under MQDC`s founding principle of ‘For All Well-being’ to benefit all life on Earth. Our ‘Chamber of Secrets’ is a world-class, 360° animated theater created by our main partner T&B Media Global Co., for our visitors to experience Thailand’s first community designed for health and happiness of nature, animals and humans. Samsung’s The Wall, a state-of-the-art MicroLED modular technology, enables The Forestias by MQDC to immerse visitors in an experience that feels as close to reality as possible,” said Chutumstid.
The ‘Chamber of Secrets’ is the highlight inside The Forest Pavilion which delivers an amazing wrap-around experience surrounding the viewer with vivid images in vibrant-yet-natural colors, enhanced by the cutting-edge innovation of The Wall’s industry-leading picture quality engine which delivers true-to-life imagery.
Samsung’s The Wall is the sole innovation in the 360° animated theater that helps convey a mesmerizing immersive experience showing The Forest Pavilion, which currently functions as the sales gallery and will soon be transformed into a shared learning center for its residents.
(From left) Ruedeekorn Onsawat, Senior Vice President of Marketing, Magnolia Quality Development Corporation Limited., Apirada Puapornpong, Head of Display Business at Thai Samsung Electronics, Jennifer Song, Executive Vice President of Consumer Electronics at Thai Samsung Electronics, Keerin Chutumstid, President, Magnolia Quality Development Corporation Limited
About The Forestias
The Forestias is the “Enchanted Community District in The Forest”, the world’s first project where nature, animals, and people live together in a healthy, high-quality environment. The 398-rai district at Bangna-Trad KM7 addresses the world’s social and environmental challenges with ecofriendly utilities and extensive green spaces and forest. Amenities include residential projects, a business district, a 6-star boutique hotel, a community and family center, movie theaters, shops, restaurants, offices, a medical and healthcare center, an innovation center, a community area, a museum and learning center, and an extensive forest ecosystem. For more information, visit www.theforestias.com.
1 Exact amount of pixels is 199,065,560.
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