By STF News
△ Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics
Last month I had the opportunity to travel to Barcelona, Spain to attend Integrated Systems Europe (ISE) for the first time in two years. It reminded me that the world is returning to routines and norms. At the same time, it will be a fundamentally different world moving forward.
I can also apply these observations to Samsung’s digital signage business. In 2022 and beyond, Samsung will deliver a variety of solutions that were and still are important to businesses today, as well as new technologies designed to meet the needs of the modern world.
It’s clear that we will never fully return to what we used to think of as “normal” life. We’ve already reimagined offices, classrooms, entertainment and so much more within our daily routines. It’s my job not only to keep up with these trends, but to fundamentally reimagine the role of digital signage moving forward. That’s why Samsung is focused on redefining our most common spaces, reconnecting the world through new experiences and re-emphasizing the importance of digital signage in our daily lives.
Redefining Learning and Collaboration in a New Era
One of the largest shifts of the past few years is the role technology plays within common environments such as classrooms in schools and meeting rooms in offices. These environments saw an increasing demand for digital transformations and now new considerations are required to ensure every student and professional has the same high-quality collaboration experience regardless of whether they attend in-person, online, or in a hybrid manner. In other words, learning and collaboration spaces have been redefined with an increased emphasis on inclusivity in any scenario.
Samsung is addressing this need with the new Samsung Flip Pro. It provides students and professionals with high-quality collaboration experiences whether they are in-person or remote with enhanced usability and specialized features to meet ever-changing business and education needs. With a focus on seamless and intuitive interactions, it’s easy to set up and easy to use. The newly added intuitive control panel enhances the overall classroom or meeting room experience along with the industry’s fastest touch latency, enhanced multi touch features and the ability to simultaneously connect devices to the display wirelessly for enhanced collaboration.
Reconnecting Through New Outdoor Experiences
As consumers return to public shopping malls, sporting events and other forms of entertainment, businesses are competing now more than ever for their attention. With more outdoor activities, signage has become a bridge between consumers and brands while helping people enjoy digital art. In other words, signage reconnects consumers with the world.
LED signage also creates unforgettable experiences inside sports stadiums. Delivering the best viewing angles for fans was one of Samsung’s highest priorities. As part of these efforts, Samsung designed the largest videoboard ever created for sports, the Infinity Screen in SoFi Stadium as a part of the Hollywood Park Technology Alliance. Measuring 70,000 square feet, the incredible curved, 360-degree, dual-sided screen greets fans and provides a state-of-the-art way to experience the game.
Another trend where we see a major opportunity for growth is the electric vehicle industry. As demand for electric vehicles surges, carmakers, governments and local businesses are rushing to build more electric vehicle charging stations. This provides a new outlet to serve information and deliver promotions to electric vehicle owners, and Samsung outdoor signage is the perfect solution for this scenario. With ultra-bright picture quality and durability with certified IP56-rated protection, the outdoor signage can excel in a variety of weather conditions and environments, hence businesses can create engaging visual experiences while customers top up their batteries in charging stations.
Re-emphasize the Vision of ‘Screens Everywhere’ With Unmatchable Micro LED Technology
Micro LED technology is set to define the future of display innovation. From the luxury industry to hospitality and travel, the potential of Micro LED is endless. The Wall is Samsung’s state-of-the-art display technology, which features even more options for businesses looking to transform their spaces with next level picture quality and immersion.
Samsung is the leader in Micro LED displays, which contain smaller LEDs, and allow greater LED density, enabling brighter and more detailed color expression inside a slimmer display profile. To create our industry-leading Micro LED technology, we have focused on three key areas: Samsung developed fully integrated ultra-fine Micro LED chips; such densely populated LEDs result in stunning brightness; and we continue to secure processing know-how for ultra-fine semiconductor chips to improve mass production.
These unparalleled technologies helped Samsung’s 2022 lineup of The Wall (IWB) open up new possibilities. The micro pitch feature of the IWB delivers the most detailed picture with 0.63 pixel pitch, the slimmest ever, in addition to providing a variety of screen sizes to meet any consumer or business need. Meanwhile, The Wall All-in-One (IAB) has transformed the installation process with a pre-adjusted seam and a ‘Pre-Assembled Frame Kit’ which makes the whole process as simple as a consumer TV. The Wall All-in-One not only saves valuable time but also lowers the total cost of ownership while delivering a better viewing experience.
In a constantly changing world, Samsung will continue to deliver breakthrough innovations to realize the vision of “Screens Everywhere” based on industry-leading Micro LED technology.
Reimagining the Role of Digital Signage
As an industry leader in the global signage market for the past 13 consecutive years,1 we will continue to expand our sustainability efforts by creating products that can reduce carbon emissions and contribute to resource circulation.
Our digital signage solutions, including the 2022 Smart Signage, have received certified energy efficiency grades that rise to new industry standards, such as ENERGY STAR and EPEAT. Samsung also has incorporated eco-conscious packaging featuring recycled materials in all signage products since 2021 and became the first business in the industry to achieve the reducing CO2 label, certified by the Carbon Trust for its display portfolio.
In recognition of our eco-conscious efforts for our sustainability initiative, we won the ‘Sustainability Innovation of the Year’ at the AV News Awards in ISE. As we are grateful for the recognition of our efforts, we plan to make each step count while we collectively change production practices for a sustainable future.
The return to routines combined with new customer expectations and habits provides businesses with a rare opportunity to reimagine their offerings and practices. By considering a new role for digital signage moving forward, we’re helping our customers reimagine what’s possible to keep them ahead of the curve.
I’m excited for this next chapter for digital signage. At Samsung, we’re passionate about bringing game-changing innovation and value to our enterprise customers. We will continue to innovate, reimagining the role of digital signage in new and conventional spaces, all while increasing our customers’ possibilities in this new era.
1 Samsung has been the No.1 selling digital signage brand for 13 consecutive years by Omdia. (Note: Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.)
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By STF News
Samsung Electronics, a global leader in the gaming monitor industry, announced the global availability of the 2022 Odyssey G85NB, G75NB and G40B gaming monitor lineup, further reinforcing the Odyssey’s industry-leading position in delivering the most immersive and lifelike gaming experience available on the market. The G85NB — the world’s first 240Hz 4K gaming monitor — is available in a 32-inch format, offering super-realistic picture quality, rapid response times and premium performance.
“Samsung is excited to unveil the world’s fastest 4K gaming monitor to unlock even more opportunities and deliver innovation to the market, creating a new and incredibly immersive experience,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “Gamers ultimately desire that immersive experience in unity with their character and scene, and the Odyssey enables this with superior features and lifelike picture quality to give players a thrill.”
Odyssey Neo G8 (G85NB) — Unrivalled in speed and resolution
The new 32-inch Odyssey Neo G8 is the world’s first and fastest monitor that combines a 4K (3,840 x 2,160) 1000R curved VA panel featuring Quantum Matrix Technology, with 240Hz super-fast refresh rate and 1ms response time (GtG).1 The 4K resolution is also supported by a color gamut up to 95% of DCI-P3 color gamut. The design of the Neo G8 was inspired by the iconic style of the Odyssey Neo G9, offering an effortlessly cool exterior which is packed with premium gaming performance features.
Together with AMD FreeSync Premium Pro, the gaming monitor’s outstanding 4K 240Hz refresh rate and ultra-low 1ms response time allow players to get real-world accuracy to maximize their potential and compete at the highest level in any gaming environment. The Neo G8 also utilizes Quantum Mini LED technology, enabling ultra-fine and precise control of the densely packed LEDs, ensuring gamers see both dark and bright scenes as they were intended. In addition, Quantum HDR 2000 with a 2,000nit peak brightness and a million-to-one static contrast ratio brings out the most subtle details for unparalleled immersion.
The CoreSync lighting found on the backside of the monitor automatically detects colors on the screen and projects them in real life to create a deeper sense of immersion.
The Odyssey Neo G8 is also built to provide a wide range of innovative features to enhance any gaming experience. The monitor is equipped with new display technology called Matte Display which provides both anti-glare and anti-reflection protection, minimizing distractions and keeping users focused on the content in front of them. Plus, the monitor offers a Height Adjustable Stand (HAS), as well as Swivel and Tilt functionality for ergonomic efficiency and Video Electronics Standards Association (VESA) compliant mounting. Users can customize their space for maximum comfort and productivity, supported by the flexibility of the Neo G8.
The G85NB was recently recognized for its innovative technology and named a winner in the CES 2022 Best of Innovation gaming category, as well as being a CES 2022 Innovation Award Honoree, also in the gaming category.
Odyssey Neo G7 (G75NB) — Immerse yourself with premium Mini-LED technology
Samsung extends its Odyssey gaming monitor line up with the new Odyssey Neo G7, a 32-inch 4K (3,840 x 2,160) monitor with 1000R curved VA panel offering, a 165Hz refresh rate and 1ms response time (GtG), delivering a premium gaming performance.
This performance is powered by many of the same features as the Odyssey Neo G8 model, including AMD FreeSync Premium Pro, Quantum Mini LED technology, as well as Quantum HDR 2000 with 2,000nit peak brightness and a million-to-one static contrast ratio for superior immersion that plunges players into the virtual world of any game they play.
The deep immersion is enhanced by the CoreSync lighting found on the rear of the monitor, bringing content to life with bright and vivid colors that create more memorable experiences.
The ergonomic stand, in addition to Auto Source Switch+, ensures the monitor works for the user and removes any friction while using for maximum performance, productivity and comfort. Players can also get to their content faster, without have to flip through multiple inputs, by simply turning on the PC for the monitor to instantly recognize and switch between the inputs.
Odyssey G4 (G40B) — Futuristic design packed with essential gaming features
The G40B provides a brilliant option for gamers looking for a monitor with all the essential gaming features, packaged within a futuristic design. Available in 25- and 27-inch sizes, the Full HD resolution (1,920 x 1,080) G4 offers super-fast 240Hz refresh rate, 1ms response time (GtG), IPS panel with wide viewing angle and HDR10 support for a high-level gaming experience. This is further enhanced by AMD FreeSync Premium and G-SYNC Compatibility for smooth gameplay. Users can also relax in comfort with ergonomic features including HAS, Swivel, Tilt and Pivot to find the perfect playing position.
The Samsung Odyssey G85NB, G75NB and G40B gaming monitors will be available globally throughout June, with launch schedules varying by region. For more information, please visit: Samsung Odyssey Neo.
Model G85NB G75NB G40B Display Screen Size 32” 32” 27″ 25″ Flat / Curved 1000R Curved 1000R Curved Flat Aspect Ratio 16:9 Brightness (Typical) 350 cd/㎡
(Peak 2000 cd/㎡)
(Peak 2000 cd/㎡) 400 cd/㎡ HDR Quantum HDR 2000 Quantum HDR 2000 HDR10 Resolution 3,840 x 2,160 (UHD) 1,920 x 1,080 (FHD) Frame Rate Max 240Hz Max 165Hz Max 240Hz Response Time 1ms (GTG) Viewing Angle 178° (Horizontal) / 178° (Vertical) Gaming
Feature Variable Refresh Rate FreeSync Premium Pro FreeSync Premium,
CoreSync Lighting Yes – Etc Black Equalizer, Low Input Lag Mode, Refresh Rate Optimizer
Super Arena Gaming UX, Auto Source Switch+,
Adaptive Picture, Ultrawide Game View, Flicker Free
Others Front Color Black Rear Color White Black Interface Display Port 1.4 (1EA),
HDMI 2.1 (2EA),
USB3.0 Up (1EA) & Down (1EA) Display Port 1.2 (1EA),
HDMI 2.0 (2EA), Ergonomics HAS(Height Adjustable Stand), Tilt, Swivel, Pivot Wall Mount 100 x 100
1 Gray to Gray. A unit of measurement of pixel speed. Used to measure the response time of gaming monitors.
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By STF News
Samsung Electronics recently rolled out its #YouMake campaign, a campaign centered around customizing the color, design and even the combination of your Samsung products according to your lifestyle.
From refrigerators and TVs to smartphones and smartwatches, you can now make your Samsung experience your own across the full range of the company’s products. Going beyond simply expanding the product options available, this campaign lets you enjoy customized and connected product experiences through the Internet-of-Things (IoT)-powered SmartThings platform.
The #YouMake campaign empowers consumers to take the lead in customizing their own product experiences however they want. Samsung Newsroom has explored how the #YouMake campaign can transform different spaces in your home through combinations of different devices to help you embrace your individuality, so read on to discover how this campaign can inspire you to discover seamless product experiences that are truly tailored to your lifestyle.
#Scene 1, Transform Wherever You Work Into A Home Office
Due to the pandemic, the traditional ideas of how and where we work have fundamentally changed. Today, many people work from home or operate on a hybrid schedule, which combines working from home and commuting to the workplace. Now, #YouMake offers another opportunity to revolutionize how we approach the way we work at home. By connecting your smart devices through SmartThings, workers can create a new home office culture by breaking the stereotype that “work equals computer.”
Through #YouMake, you can start the day by working in your study with your Smart Monitor M8, but then step into the living room for a conference call using your Neo QLED TV. With its large screen, you can get a vivid sense of being in a meeting with your colleagues, as you easily read the meeting agenda and clearly see your coworkers’ faces. For materials that need to be shared during the meeting, you can quickly share them through your Galaxy S22.
With the SmartThings’ screen compatibility and connectivity features, including file sharing, you can choose the best products to use for different tasks in a simple, unified way.
#Scene 2, Customize Your Home With Design That Speaks to You
Your home is the one space that truly reflects your personality and style. Just like how you would select the wallpaper and furniture to decorate your home, you can now customize the colors and finishes of home appliances and electronics, such as your refrigerator, TV and smartwatch.
You can easily sync your style and your devices across your home with the #YouMake campaign.
For instance, if you’ve already chosen Bespoke Refrigerator panels to match your kitchen’s bright, pink-hued wallpaper, you can add a further splash of color to your home by installing The Frame and choosing bezel colors that coordinate with the Bespoke Refrigerator.
When having guests over, you can then select the perfect painting for any special occasion and display it with The Frame. You can also opt for a Galaxy Watch strap and watch face in matching colors for a stylish look that meets any dress code.
#Scene 3, Make Any Get-Together a Night To Remember
With the #YouMake campaign, you can transform wherever you are into a movie theater or a pumping party scene. The Freestyle, a lightweight and easy-to-carry portable screen, can display a large movie screen or provide mood lighting for parties. Simply turn on Ambient Mode on The Freestyle to display images that elevate the atmosphere and transform the vibe of the party.
If you’re in the mood to stream a video from your favorite OTT platform, you can also connect The Freestyle to your Galaxy S22 using the Tap View feature to utilize the UI of a Samsung Smart TV. With 360-degree surround sound that fills up the entire space, you can enjoy truly high-quality sound from anywhere.
Samsung is offering consumers the opportunity to take the lead in tailoring their product experiences to fit their lifestyles. Learn more about these compelling connected device experiences by following Samsung’s #YouMake campaign.
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[Interview] Getting To Know Those Responsible for The Freestyle, a Device Captivating Younger Users Around the WorldBy STF News
▲ (From left to right) The product experts behind The Freestyle: Jenny Jung, Sooyeon Chung, Dami Baik and Seungyeon Ian Jeong of the Visual Display (VD) Business at Samsung Electronics
The Freestyle, Samsung Electronics’ all-new portable screen and entertainment device that displays crystal-clear images up to 100 inches in size, is proving a hit in markets around the world including North America, Latin America and South Korea.
The secret behind the popularity of The Freestyle, a device that is especially beloved by younger generations, is that feedback from Millennial and Zoomer-age individuals has been welcomed and incorporated right from The Freestyle’s product planning and early development stages.
In order to hear more about this process, Samsung Newsroom sat down with 4 of the product experts behind the planning and development of The Freestyle: Seungyeong Ian Jeong, who worked on product planning, Sooyeon Chung, who worked on service product management, Jenny Jung, who worked on UX design and Dami Baik, who worked on product launch marketing.
Developing an All-New Device Based on Changing Lifestyle Trends
Ever since the initial planning stages of The Freestyle, Samsung’s product experts have been researching Millennial and Zoomer lifestyle trends and have endeavored to apply them to the product. Millennials and the Zoomers pursue their own unique lifestyles, and are not afraid to speak out and express themselves. They place importance on practicality as well as the vibe and style of the products they choose. By respecting the preferences of such young users, The Freestyle took such changes in preferences into consideration.
The changes in lifestyles brought on by the COVID-19 pandemic became the background for product planning as well. People began to spend more time in their own personal spaces, and it became more important to bring entertainment into spaces previously used for relaxing, such as the bedroom. At the same time, outdoor leisure activities, such as camping, have been becoming more common. “The concept of The Freestyle is its frameless portable screen that is ‘with me anywhere,’” explained Jung.
Creating a Unique TV Experience Out of a Unique Platform and a Young Vibe
It is not easy to describe The Freestyle in one word, simply because it is a completely new product with no precedent. Some users will use it as a screen, while some will use it as an interior mood light; others might use it as a digital placard, too. As the very name of the device states, the purpose of the product changes in freestyle along with the lifestyle and the unique style of each user.
We asked the 4 product experts what they think the secret behind the popularity of The Freestyle is, and all of them highlighted the strong synergy between the product experience that can be harnessed in all kinds of ways with the unique Samsung Smart TV platform. “The Freestyle provides all kinds of major OTT apps with built-in streaming services certified by partners so that you’re never behind on the best in content and screen experiences,” elaborated Chung. “Moreover, smartphone mirroring can very easily be undertaken with both Android and iOS mobile devices.”
Actively Reflecting the Interests and Experiences of Younger Generations
Since The Freestyle is a product that is the first of its kind, naturally some hurdles arose during the development stage. “Since it is the first product of its type being developed by Samsung, there was no defined reference for us,” explained Jung. “It wasn’t easy for us to plan the product’s features and to design its experiences from zero.” Whenever doubts arose about the direction of the product, what helped the most was actually the feedback the team could get from the community board for Samsung employees in their 20s and 30s.
At the beginning of the product planning stage, the crux of The Freestyle’s offering was mainly content watching through projection. However, colleagues who are Millennials and Zoomers at Samsung provided their feedback as to how excited they would be to use The Freestyle to create their own type of mood by projecting an image of their choice when not watching content, and this is what led to The Freestyle’s ambient features.
Even the device’s high-quality audio offering came to be following the incorporation of feedback on the community board. “While we were thinking about the sound specification of the device, we paid attention to the opinions being shared about how the sound quality should not be compromised,” noted Jeong.
Going Beyond the Limitations of a Space With Convenient Portability and Usage Options
In order to use this product, small enough to fit into a purse and weighing only 830g, anywhere regardless of place, a convenient usage environment is a must. Unlike other projectors, The Freestyle quickly adjusts its screen’s focus automatically through auto keystone correction, leveling and focusing features. Through the Scale & Move feature, users can adjust the projected screen size and position it without having to physically move the projector around.
In addition, the Freestyle features a convenient functionality that allows users to directly access settings while watching content that doesn’t require them to go through any menu — this is accessed by simply pressing and holding the home button. Moreover, users can control the device through voice recognition, as the product comes with technology to minimize surrounding noise, previously a persistent issue for projectors. Through farfield voice assistant support, The Freestyle also lets users play music and engage in virtual assistant features even when the screen is off.
A Versatile Device To Be Used Anytime, Anywhere — On Your Terms
So how do the product experts themselves use The Freestyle? “I enjoy using The Freestyle to listen to music in high-quality sound while projecting my favorite album cover image in the background,” said Jung. “I also enjoy projecting a video of the stars shining brightly onto my bedroom ceiling before I go to bed. When I feel like falling asleep, I can just turn off the device using my voice.”
“My kids really like it when we install The Freestyle on the headboard shelf and watch content projected onto the ceiling while lying in bed together,” added Baik. “Since the device can be used freely in any way you want, it is receiving rave reviews just not from Millennial and Zoomer-age users, but also from users of all ages, including those who are using The Freestyle as a family.”
The most appealing thing about The Freestyle is that it can be used in all kinds of scenarios in daily life thanks to its compact design and convenient usability. “We want to present a user experience that meets users’ diverse preferences and needs anywhere, anytime, by going beyond the limitations of a space,” said Jeong. “Our goal is to establish The Freestyle as a personal, movable, smart screen that can be truly utilized to the fullest.”
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