By Samsung Newsroom
In August, Samsung Electronics unveiled the Odyssey Ark, surprising the world with its groundbreaking curved gaming screen and providing an innovative and unique gaming experience to gamers everywhere. With a name like the “Odyssey Ark,” it made sense for Samsung to travel the world, by meeting with a variety of gamers, catching the eyes of media, influencers, gamers and technology enthusiasts alike.
The Ark Crew Set Off on Odyssey Ark’s First Journey
▲ The first Odyssey Ark event with the Ark Crew in Samsung 837, New York, U.S. and Samsung KX, London, U.K.
When the Odyssey Ark was introduced in August, Samsung 837, its flagship experience center in New York and Samsung KX in London celebrated with Odyssey Ark parties that brought together top gamers and esports pros, including SypherPK, Loughh, Stoopzz, Alyska, Calfreezy and Konstantin. Dubbed the “Ark Crew,” these gaming experts were the first to get a hands-on experience with the Odyssey Ark. They praised the Odyssey Ark for its unparalleled, immersive gaming experience.
Bringing a New Gaming Experience to Thailand, Singapore, Australia and New Zealand!
▲ The Odyssey Ark was introduced at the Samsung Display Tech Summit 2022 held in Bangkok, Thailand in September 2022.
After its initial launch, the Odyssey Ark took center stage at the Samsung Display Tech Summit 2022 in Bangkok, Thailand. Under the bright, shining lights, the Odyssey Ark took center stage at the Samsung Display Tech Summit 2022 in Bangkok, Thailand. The Odyssey Ark booths, which were built using round pods inspired by the curved screen, attracted visitors’ attention and provided an incredibly immersive experience.
▲ At the Great Wall City Mall Pop-up Roadshow held in Singapore in October 2022, visitors could enjoy a racing game by using the Odyssey Ark.
In addition to captivating visitors at the summit, the Odyssey Ark wowed viewers at Siam Paragon Mall Game Festival Roadshow in Thailand and the Great Wall City Mall Pop-up Roadshow in Singapore in October.
▲ Odyssey Ark media event held in New Zealand in September 2022.
Local media in Australia and New Zealand also enjoyed a sneak peek of the Odyssey Ark at a preview event, getting hands-on experience with a racing game zone designed for an immersive experience through the 55-inch screen. The screen attracted a lot of attention and introduced the next-generation of gaming, one based on immersion and led by the Odyssey Ark.
Meeting Gamers Where They Are: Brasil Game Show, PAX West and TwitchCon
▲ The Odyssey Ark was installed at the Brasil Game Show 2022 held in São Paulo from October 6 to 12, 2022.
The Odyssey Ark was also featured at Brasil Game Show 2022, Latin America’s largest gaming show, held in São Paulo in October of this year. The Samsung booth showcased several models, including the Odyssey Ark and Odyssey Neo G9, in experience zones where gamers could see the difference Samsung can make. This was the first public debut of the Odyssey Ark, and it received a lot of fanfare.
Samsung’s tour through Latin America didn’t stop there: In the same month, gamers at the Argentina Game Show 2022 in Buenos Aires were mesmerized by the Odyssey Ark. During the exhibition, more than 100,000 attendees visited Samsung’s booth. Coscu, a famous gamer with more than four million subscribers, was one of them and helped attract more visitors to Samsung’s booth during the event.
▲ With over 250 Odyssey monitors at the event, gamers enjoyed immersive gameplay at PAX West Seattle held on September 2-5, 2022.
▲ Visitors gather around the Odyssey models installed at the TSM booth at TwitchCon San Diego held on October 5-7, 2022.
To connect with U.S. gamers, Samsung brought the Odyssey Ark to a number of popular gaming festivals, including PAX West held in Seattle and TwitchCon in San Diego. Samsung had more than 250 Odyssey monitors at PAX West’s PC Area. In particular, the dedicated Odyssey Ark booth built in collaboration with ReedPop impressed gamers with the 55-inch 1000R curved screen’s overwhelming presence, grabbing significant attention.
The Odyssey Ark continued its journey at TwitchCon in San Diego, where more than 30,000 well-known Twitch content creators gathered. Samsung partnered with esports organization TSM and gave attendees the opportunity to experience the Odyssey Ark, Odyssey Neo G9 and Odyssey G7.
Getting Smart at Smart Arena, Popping Off at POP CON and Being a Hero at HeroFest
▲ The Odyssey Ark launching show was held at the Smart Arena in Milan on September 22, 2022.
▲ Popular streamer Jakidale is broadcasting live footage of esports player Piz experiencing the Odyssey Ark. Right photo courtesy of piz.fn on Instagram.
Let’s move into Europe, one of the biggest gaming markets with many passionate gamers who were excited about the Odyssey Ark. In September, gamers and streamers were given a special look at the Odyssey lineup at the Smart Arena in Milan. Popular streamers and entertainers, including Jakidale and Bryan Box, along with esports team Morning Stars players Piz, Belix and Predage, tested the Odyssey Ark and shared their live reactions with their online audiences.
▲ The Odyssey Ark was installed at ZURICH POP CON in Zürich, Switzerland held on October 1 and 2, 2022.
The Odyssey Ark then journeyed to ZURICH POP CON in Zurich and HeroFest in Bern, followed by GameForce in Brussels and Dreamhack in Rotterdam, the Netherlands. The Odyssey Ark booth was packed with people who wanted to get a firsthand experience with this groundbreaking and futuristic gaming screen.
Bringing the Gaming Soul to Seoul
After making stops around the world, the Odyssey Ark has landed in seven department stores across Seoul. Visitors can experience the Odyssey Ark’s unique features, including Multi View, Flex Move Screen and Gaming Hub.
The Odyssey Ark made a memorable impact in some of the world’s biggest gaming markets. Its incredible launch turned heads in gaming communities, signaling a new era of immersive gameplay. And this is just the beginning of the Odyssey Ark’s innovative journey.
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By Samsung Newsroom
The TV, often the centerpiece of the home, is much more than just a device for content consumption. Televisions can showcase new functions in addition to setting the mood for the household with their aesthetic designs. By analyzing users’ lifestyle patterns and catering its new products and strategies to them, Samsung has long provided users with a range of attractive television choices to match their needs.
With its innovative television solutions, Samsung, the leader of the global TV market for the past 15 straight years, is realizing ‘A Better Normal’ in users’ actual lives. In part two of this series, Samsung Newsroom looks at how global trends and innovative products like Samsung’s television line-up have come to shape the very ways consumers live their lives.
How Lifestyle TVs Reflect Our Distinct Lives
Contemporary users spend a lot of time with their TVs. Thus, it is important that they select a TV that is a match for their individual lifestyle. According to its product development philosophy, which prioritizes ‘respect for all users’ preferences’, Samsung has developed innovations in fields ranging from screen design to user experience. And with Samsung opening the door to an era of more flexible and customizable lifestyle televisions, users no longer need to match their lifestyles to their TVs.
One initial aspect that Samsung analyzed was distinct patterns across different generations and lifestyles. A variety of lifestyles were taken into consideration in order to develop products that would fit a range of needs. For example, The Sero, a Samsung TV capable of alternating between vertical and horizontal orientation, was launched to meet the needs of a Millennial generation that enjoys consuming mobile content. Likewise, The Serif, a TV with an iconic design, was developed to satisfy those who value aesthetic appeal. The Frame, a TV that can be hung like a piece of artwork, is for those who prioritize artistic appeal.
The Premiere, an ultra-short throw (UST) projector which transforms the home into a theater, is another case in point. This industry’s first triple laser projector with 4K resolution and Smart TV UI delivers a remarkable in-home cinema viewing experience. Samsung went even further in meeting a range of diverse user needs with The Terrace, an outdoor TV that allows users to expand their home entertainment experiences to the outdoors.
Bigger is Better: The Trends Behind the Evolution of Premium TVs
Formerly minor facets of our lives like home training, telecommuting, and remote learning have become major parts of our regular routines recently. As we are required to spend more time indoors, more people are both working and playing from home, making our screens our windows to the wider world. Thus, more and more users have been investing in larger screens and premium televisions, with the popularization of various OTT services also contributing to this. Last year, experts forecasted that sales of large-screen TVs (over 75” in size) and 8K-resolution TVs would rise by 22% and 118% respectively this year.1
Samsung Electronics took this trend into account too, diversifying its QLED TV model lineup to include 85, 75, 65, and 55-inch options. To further satisfy users with diverse expectations of large-screen TV functionality, Samsung also implemented 8K maximum resolution on the televisions and maintained a keen emphasis on sound quality. In particular, Samsung’s Object Tracking Sound (OTS) technology, a dynamic sound feature that corresponds to the movement of objects on screen, allows users to experience more realistic sounds while consuming their content. To further deliver optimized gaming performance, Samsung has also partnered with AMD to develop the first TVs with Freesync Premium Pro support for both PC and console games in its 2021 Neo QLED and QLED lineup.
These days users can experience the very best in displays from the comfort of their homes. For instance, the MICRO LED 110” model that Samsung unveiled in December 2020 breaks new ground in the premium display domain by showing users just how attractive a large-screen TV can be. The MICRO LED uses micrometer-sized LED lights to eliminate the backlight and color filters utilized in conventional displays. It is self-illuminating, producing stunningly lifelike colors and brightness through its 24 million individually controlled LEDs. The television’s Monolith design, defined by its screen-to-body ratio of over 99%, additionally allows it to fit naturally anywhere in the home. The new Multi View feature, which allows users to watch up to four different content sources simultaneously, is also available on Samsung’s MICRO LEDs.
Eco-Friendly – From Manufacturing to Disposal
When it comes to the environment, Samsung has adopted eco-friendly policies that cover the lifecycle of its TV products, beginning with the manufacturing stage. The use of recycled plastic materials has been applied to certain products in the manufacturing process, and the company’s Eco-Packaging, which sees previously discarded packaging materials upcycled, has been implemented. First used for 2020 lifestyle TVs, Samsung is now extending this packaging scheme to the entire 2021 TV lineup.
The company has also introduced Solar Cell Remote Controls, which can be recharged by indoor light, outdoor light or via USB. These remote controls will be featured with all 2021 Neo QLED models, removing the need for disposable batteries.
Samsung’s ‘Screens Everywhere, Screens for All’ vision aims to not only provide the best screen experience for all users, but to contribute to realizing a sustainable future. Looking forward, Samsung Electronics will continue working to provide optimal display solutions and create people-centered innovations while catering to ever-changing environments and trends.
1 Market research firm OMDIA forecasted that, in 2021, shipments of large-screen TVs (over 75” in size) would reach 7.62 million units, a 22% increase over the 6.27 million units last year. It also predicted that 8K TV shipments would reach 571 thousand units in 2021, surpassing the 262 thousand units in 2020.
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