Year in Review: How Samsung’s Innovative To Take on Immersion in Its 14th Year of Leading the Digital Signage MarketBy Samsung Newsroom
The role of digital signage has evolved exponentially over the last decade. While previously only seen in boardrooms and airport directories, use cases now expand far beyond, from quick serve restaurant drive-throughs to digital out-of-home (DOOH) locations like stadiums and malls. Due in part to its flexibility and versatility, traditional technology like whiteboards in the classroom and projectors in meeting rooms are being swapped out for digital signage that’s driving immersive experiences and creating opportunity for users and consumers everywhere.
As customers enter businesses and venues, they are immediately greeted by striking images of digital signage. These signage solutions are becoming a common sight across diverse industries, from the buzzing atmosphere of hotels and sports stadiums to the inspiring spaces of educational institutions and art galleries. They enrich customer experiences in every setting.
Digital signage is no longer perceived as a mere advertising display — it’s so much more. It has become one of the most sought-after media platforms for personalized information, content, education, sports, art, and more. These digital signage applications not only change the look and feel of the environment, but captivate and leave a lasting impression on its viewers.
As the role of signage in everyday life continues to evolve, so evolves the depth of the market itself, too. According to Fortune Business Insight, the digital signage market is expected to grow to more than $35 billion by 2026.1 Along with the industry’s substantial growth, Samsung Electronics has maintained its number one position in the market for 14 consecutive years,2 and continues to expand the boundaries of digital signage with its unrivalled technology.
Let’s take a look at how Samsung has continued to lead the global industry for 14 consecutive years during the heyday of digital signage.
▲ Samsung Smart Signages have advanced immersion across various fields in 2023
More Than a Background: Becoming Part of the Experience in Historic Monuments, Sports Arenas and Ultra-Luxury Resorts
In today’s world, organizations across sectors aren’t just adopting new technologies – they are embracing a total experience that provides an integrated approach that combines internal and external facets of their operations. According to Gartner, it’s expected that by 2024, organizations providing a total experience will outperform competitors by 25% in satisfaction metrics, impacting both customer and employee experiences.3 Similarly, Samsung supports projects from inception to completion in a number of ways including mechanical design and training, site surveys, product delivery, and installation, ensuring customers are equipped with the tools to be successful.
In times of such transformation, digital signage plays a pivotal role. A perfect example can be found in the heart of Vatican City. At the historic St. Peter’s Square in Vatican City, visitors gather from all corners of the world for a once in a lifetime ceremony from the Pope.
▲ Visitors and worshippers can clearly view the proceedings through Samsung’s outdoor LED signage (XHB series, two measuring 7.935m x 4.83m and two measuring 5.865m x 3.105m) at St. Peter’s Square, Vatican City
Enhancing this once-in-a-lifetime experience, Samsung has integrated advanced signage solutions seamlessly by installing four high-precision LED displays. The result is a dramatically improved experience for all in attendance, regardless of their physical positioning. Paired with audio solutions that deliver crystal clear sound, the technology ensures the Pope’s message resonates profoundly with everyone at the event.
In addition to bringing events closer to attendees, Samsung’s innovative technology turns any space into an immersive experience, filled with vivid colors, crystal clear picture quality and dynamic content. Capturing guest attention and ensuring a great experience is vital for any high-end destination. Digital signage solutions are a great tool for enabling this attraction and retention. A prime example of this in action is at one of the world’s top resorts, Atlantis the Royal in Dubai, with Samsung’s premium technology installed across the property.
▲ (Up) An awe-inspiring sight greets resort guests, made possible by Samsung LED signage installed behind the lobby fish tanks. (Down) Samsung’s innovative modular Micro LED display, The Wall enhances the hotel’s most luxurious guest suite, the Royal Mansion, measuring 146 inches with 4K (3,840 x 2,160) resolution.
Every moment of a guest’s stay is filled with awe-inspiring imagery and impressive displays for a one-of-a-kind experience — whether on their journey to the spa or in the hotel’s lobby where guests are met with the largest indoor LED displays installed on three large water tanks, projecting breath-taking scenes including a rainbow of fish swimming in the sea.
These displays also create an overwhelming atmosphere when bold content is paired with advanced technology. In Minute Maid Park — home of the Houston Astros, part of the US baseball league — Samsung upgraded impressive 6,875-square-foot primary scoreboard, left-field scoreboard and ribbon boards. Similarly, in Switzerland’s Swiss Life Arena, Samsung deployed display solutions including the largest indoor LED cube in Europe. As the most modern ice hockey arena in Switzerland, Swiss Life provides a drastically improved fan experience and enhanced operational efficiency thanks to Samsung.
▲ Minute Maid Park displays the impressive 6,875 square-foot scoreboard, giving fans a crystal-clear view from every seat in the house. It’s part of the larger videoboard that spans an impressive eight stories, featuring 5.3 million stunning LEDs designed to digitally enhance the fan experience.
▲ The central LED Cube display at Swiss Life Arena — measuring 12(w)x12(d)x8(h) meters — is the principal element of the fan experience with 416m² of the LED signage. Any one of the 12,000 seats within the area have a stunning view of the display.
More Than Hands-On: A Transformative Education Experience With Samsung Smart Signage
Digital signage is powerful and has the ability to draw in a viewer, captivate them, and bring them to another world — it provides a truly transformative experience. This impact is felt across industries and when we look at the education space in particular, signage has made immeasurable improvements.
Samsung partnered with the University of Wales Trinity Saint David to launch an unparalleled learning environment. The Immersive Room, equipped with 18 meters of Samsung LED screens across three walls provides incredible picture quality, detail, contrast, and color reproduction. Most importantly, its 12K image resolution empowers the University to push the boundaries of learning as the LED screens create virtual and augmented reality experiences and present a futuristic learning environment utilizing digital signage.
The University of Wales’ immersive space was an “Education Project of the Year” Finalist at the AV Awards 2023, recognized for the innovation it brings to education.
▲ University of Wales Trinity Saint David transforms education with a state-of-the-art immersive room and impressive learning spaces. The three LED walls that make up the immersive space are equipped with 18 meters of Samsung LED signages across three walls.
Similarly, Syracuse University in the US deployed The Wall in its S.I Newhouse School of Public Communications, drawing in prospective students by highlighting students’ accomplishments and the school’s world-class learning environment. The Wall creates a ‘wow factor,’ leaving a lasting impression during campus tours.
▲ The Wall showcases inspiring stories of Syracuse student achievements and accomplishments, helping prospective students envision their successful future at the University.
Now, teachers can begin their lessons sooner, and spend more time creating immersive, connected learning experience for students. This impact isn’t going unnoticed, and in fact, Samsung announced the new Interactive Display (Model name: WAC) designed for simplicity and students at British Educational Training and Technology (Bett), the world’s largest education technology exhibition and International Society for Technology in Education (ISTE) this year.
When we think back on the impact Samsung has had on education, it’s apparent that it comes in all forms. Samsung’s interactive display, Flip Pro, provides an extended learning experience for teachers and students at the Hogg New Tech Center in Dallas, Texas.
With its comprehensive range of display solutions from The Wall and LED signage, to Interactive displays, Samsung was also recognized as the Best Overall IT Solution Provider for the Education Market by the 2023 EdTech Breakthrough Awards.
▲ Hogg New Tech Center uses Samsung Flip Pro interactive display (Model name: WMB) to facilitate interactive learning and collaboration through multi-touch features and various connectivity options
More Than a Vision: Bringing Ideas to Life as a Digital Art Platform
Whether with a global audience or at a local school, Samsung’s immersive environments power learning, celebrations, content consumption and much more. But digital signage is an art too, and as Samsung continues to embrace its role as a media art platform, it’s enabling creatives to truly bring their vision to life.
The Wall for Virtual Production (Model name: IVC), which launched earlier this year, is an example of how companies, producers and creatives alike are creating and displaying their art with unparalleled quality. This addition to The Wall product line up enables creatives to use ultra-large LED walls to create virtual content, integrating them with real-time visual effects technology to reduce the time and cost of content production. The latest addition to The Wall series makes production faster and easier in TV, film and other industries, and was highlighted during industry events including InfoComm 2023 and IBC (International Broadcasting Convention) 2023.
▲ The Wall for Virtual Production makes production faster and easier in TV, film, and other creative industries
Samsung is bringing other art forms to life too. Recently, it displayed a masterpiece by contemporary Korean art leader, the late Park Seo-Bo, on The Wall All-in-One (IAB model) at New York’s Rockefeller Center. The first digital rendition of Park Seo-Bo’s iconic “Écriture” series (Video art title: [1 OF 0], directed by Jifan Park) is on The Wall’s immersive 146-inch 4K screen. The Wall All-in-One provides an awe-inspiring visual experience that replicates the intense colors and intricate textures of Park’s painting, allowing visitors to be fully immersed in the artwork. Dutch-American audiovisual artist, 0010×0010, also held an exhibition in Bangkok, Thailand that redefined the boundaries of modern art and explores the convergence of the digital and physical worlds — all by utilizing The Wall All-in-One.
▲ The first digital rendition of the late Park Seo-Bo’s iconic “Écriture” series (Video art title: [1 OF 0], directed by Jifan Park) is on The Wall’s immersive 146-inch 4K screen.
Samsung’s Smart Signage is revolutionizing various sectors by creating immersive, interactive environments in every corner of the world. Whether it’s an ultra-luxury resort in Dubai, an immersive and futuristic classroom at the University of Wales, or a video art exhibition by a renowned artist, Samsung’s Smart Signage is making profound impacts globally, and our lives more colorful and enriching. This journey, spanning over the last 14 years, has continuously redefined the very experience of digital communication, pushing the boundaries of what’s possible. We can’t wait to see what the future holds for Samsung’s Smart Signage, which has been ranked No. 1 in the industry for 14 consecutive years.
1 Fortune Business Insights; The global digital signage market size stood at USD 19.78 billion in 2018 and is projected to reach USD 35.94 billion by 2026, exhibiting a CAGR of 7.8% during the forecast period (2019-2026)
2 Samsung has maintained its No. 1 position as the leading LCD signage brand in market share for 14 consecutive years, as reported in the Omdia Q2 2023 Public Display Report. Samsung has also been the number one in combined sales for LCD and LED signage (The LED Video Display History Report provides sales data for LED signage from 2017 onwards; comprehensive data for LED signage sales is not available prior to 2017). Note. Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.
3 Gartner; The Total Experience Strategy for Better Retail Digital Interactions
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SDC23 Keynote: Samsung Highlights Vision for Smarter Everyday Living With Leading Technologies and ServicesBy Samsung Newsroom
For the ninth year, Samsung Electronics is highlighting some of its industry-leading technical capabilities that are redefining the meaning of “user convenience” at the Samsung Developer Conference 2023 (SDC23) in San Francisco, CA. On October 5 at the Moscone Center, SDC23 brought together some of Samsung’s top executives and developers to highlight the innovative platforms and services offering safer, healthier, more sustainable and fun experiences.
Read on to learn about some of the main innovations covered at SDC23 that are enhancing users’ lives.
Enriching Customer Experiences: Innovating Platforms and Enhancing Ecosystems
Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, kicked off the event by highlighting how the growing number of Samsung devices around the world drives innovation within the company.
“Over 500 million Samsung products are sold every year, and the number of people using Samsung accounts exceeds 600 million. To us, this is both a huge asset and a profound responsibility,” he stated. “Samsung’s innovations connect countless people, products and services. I believe that if you join this journey of innovation, we can create greater opportunities and a brighter future together.”
Touching on the main advancements to Samsung’s suite of devices and applications — including the SmartThings ecosystem, Bixby virtual assistant, Samsung Knox security platform and more — Han expressed how collaboration has helped bring many of the company’s products to life.
“The possibilities we can realize together are endless because as developers, we share the engines of innovation and collaboration,” he said.
Building Meaningful Home Experiences Through Enhanced Partnerships
Jaeyeon Jung, Executive Vice President and Head of SmartThings, Device Platform Center at Samsung Electronics, discussed Samsung’s ongoing commitment to increasing interoperability between devices and expanding the SmartThings home ecosystem — focusing on the company’s support for open home standards such as Matter and the Home Connectivity Alliance.
“We are building experiences that promote the whole family’s well-being by keeping us all connected during the busyness of everyday life,” she said.
Through Multi Hub Network and SmartThings Home API, Jung showcased the newest additions to the SmartThings platform that provide access to a growing list of devices, apps and services. By utilizing its wide network of partnerships and tapping other industry leaders, Samsung aims to enable users to live more digitally integrated lives – both inside and outside their homes.
Bixby: Setting a New Standard for the Samsung Ecosystem
Enhancing at-home experiences means using the most advanced technologies to tailor them to each user’s needs and tastes. Anil Yadav, Head of Bixby Lab at Samsung Research1 America, underlined Samsung’s future vision for Bixby and how the company is working to create more intelligent and comfortable spaces for the future.
Thanks to deeper home integration, Bixby will intuitively respond to users’ commands based on their unique preferences — making smart homes that much smarter for individuals and their families. Additionally, Bixby will seamlessly route user commands to the appropriate device, creating a harmonious multi-device home ecosystem.
“This combination of personalization and adaptation ensures that every interaction with Bixby will be optimized, easy and convenient,” he said.
Providing a Safe, Secure and Convenient Cross-Device Environment
Since multi-device networks can be prone to hacks and breaches, forward-thinking security solutions are more necessary than ever. With this in mind, Samsung has been reinforcing its security solutions to anticipate evolving digital threats.
Shin Baik, Engineer of Security Team, Mobile eXperience (MX) Business at Samsung Electronics, emphasized the need for comprehensive security solutions in an expansive and highly connected device network.
“It’s time to look beyond today’s solutions and start building a better-protected future,” he said.
Baik spotlighted the company’s proprietary security innovations containing the latest features. These include:
Samsung Knox Matrix — which comes with updates to Credential Sync — enabling end-to-end encryption to backup or restore data on the Samsung Cloud. If a server is compromised or account details are stolen, user data is protected as data can only be encrypted or decrypted through the user’s device.
Mobile devices with One UI 6 will have access to passkeys — a digital credential technology that uses biometric recognition as authentication on websites and applications — marking a significant step towards a password-less future.
Beyond flagship mobile devices, Samsung Knox Vault is being expanded to Samsung Neo QLED 8K TVs in 2023, and Galaxy A series smartphones that launch with One UI 6 or later2 in 2024 — protecting more customers and their devices.
Tizen Reboot: Paving the Path for the Decade Ahead
Hobum Kwon, Vice President of Platform Team at Samsung Research, unveiled advancements to Tizen, Samsung’s Linux-based open-source operating system, and how the company is rebooting it for a new generation of devices.
“We’re always thinking of how to expand the Tizen Ecosystem — and as a result, the platform has a reliable and adaptable architecture built on our commitment to open innovation,” he said.
Recently, Samsung expanded Tizen to operate on new home appliances with larger displays, such as washing machines and ovens, to enrich the user experience by providing graphic information, convenient UI and useful video content. Alongside the expansion of applicable product lines, Samsung will boost developer support through a unified Tizen Software Development Kit (SDK) that includes a 2D and 3D combined graphics engine and a new Samsung Experience Services feature.
Tizen Screen: Your Window to a World of Possibilities
Bongjun Ko, Executive Vice President of Application Software R&D Group, Visual Display (VD) Business, revealed how Samsung is elevating the Tizen TV experience for users in their day-to-day lives.
“Whether it’s through a TV or smartphone while you wait for your train, these screens are part of our daily lives,” he said. “This is why we, at Samsung, are always innovating to deliver best-in-class experiences with Tizen, starting with the biggest screens in your home.”
Ko shared that Samsung Gaming Hub is now available on a variety of Tizen-supported screens such as The Freestyle 2nd Gen and Odyssey Neo G9 as well as 2022 and 2023 Samsung Smart TVs. Taking social interaction to new heights, Chat Together connects users with friends in chat rooms while they are watching their favorite shows, movies and sports. What’s more, the platform is adding Relumino Mode to Samsung TVs to create a more accessible and immersive viewing experience for those with low vision.
Tizen is opening its doors to a broader ecosystem of partners and developers, offering robust support and a dynamic environment to revolutionize how people connect, play and interact via screens.
Expanding the Galaxy Experience With One UI 6
One of the main highlights was the reveal of One UI 6, a transformative user experience designed for Galaxy devices. Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience (MX) Business, introduced this innovative upgrade, focusing on enhanced usability and intelligent photo and video editing. One UI 6 includes a fresh, intuitive look and feel with a revamped Quick panel, redesigned app interfaces and a stylish, exclusive typeface: One UI Sans.
Additionally, One UI 6 will analyze photos in the Gallery using AI features — such as Photo Remaster and Object Eraser — to suggest the most relevant editing options, helping users enhance their photos quickly and more precisely. Likewise, with Samsung Studio and its multi-layer video editing features, users have greater control when editing their content to freely add effects such as text, stickers and music with the video editing timeline.
Jeong also announced the highly anticipated Galaxy SmartTag2. With a compact design, improved battery life and IP67 rating for dust and water resistance, the SmartTag2 is set to redefine how users keep track of their belongings — giving more people greater peace of mind.
Building a Digital Health Ecosystem Through Connected Care at Home
Hon Pak, Vice President of Digital Health Team, Mobile eXperience (MX) Business, highlighted the importance of fostering strong connections among devices, data, consumers and services for more optimized digital health experiences.
“Our vision for Samsung Health is to build a healthier future for everyone,” he said. “It starts from the same place where many of you started your day today — at home.”
Samsung’s vision is recognized through strategic partnerships aimed at strengthening the digital health ecosystem. Samsung Privileged Health SDK provides access to the Samsung BioActive Sensor, giving partners increased flexibility to develop powerful, health-sensing capabilities in their applications. Samsung Research launched Samsung Health Stack 1.0 to support researchers with critical tools to advance their studies. The App SDK included in Samsung Health Stack 1.0 provides developers with the building blocks to streamline participant data collection, and Web portal provides researchers with a dashboard to monitor and manage research progress in an organized and easily readable way.
Additionally, Samsung partnered with the MIT Media Lab to focus on cutting-edge research in sleep and mental health monitoring. Together, they will develop novel, scientifically validated and accessible solutions that help people sleep better and improve their health, well-being and daytime performance. The collaboration highlights Samsung’s commitment to bolstering the wellness industry and enhancing the lives of users.
Savoring the Future of Cooking With Food AI
Nick Holzherr, CEO of Whisk, Head of Samsung Food Platform, expressed how new AI-enabled customer experiences will help people not only eat better but also make “Food Your Way.”
Samsung Food makes it easier for users to share their favorite dishes with the community and follow their favorite food content creators. With the app, users can explore new levels of customization and convenience in the kitchen, from grocery shopping and personalized recipe recommendations to automated cooking settings.
“Over the coming year, we’ll continue to grow our device connectivity across Samsung’s appliances, watches and phones,” he said. “I’m super excited about how we can bring software and hardware together to create value for our Samsung customers!”
Smarter Living, Every Day
To close out the presentation, JH Han returned to the stage to offer a final word on the company’s vision for the future of hyper-connected living. Leveraging its industry partnerships, Samsung is committed to redefining how individuals interact with technology — striving to make daily life more connected and convenient for users everywhere.
“Samsung’s new products and technologies need to be anchored by a solid ecosystem,” he said. “We are committed to fostering mutual growth with all the developers and partners here.”
Watch the video below to see the complete recording of the SDC23 keynote.
1 Serving as Samsung Electronics’ advanced R&D hub, Samsung Research leads the development of future technologies for the company’s Device eXperience (DX) Division.
2 Samsung Knox Vault availability may vary by model.
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By Samsung Newsroom
Under the theme “Connection That Matters,” Samsung Electronics highlighted its latest devices, innovations, platforms and sustainability efforts at this year’s IFA — Europe’s largest consumer trade show held in Berlin, Germany.
From September 1 to 5, visitors to Samsung’s booth can discover brand-new connected experiences powered by SmartThings and explore how the company combines innovation with eco-conscious initiatives to build a brighter future for all.
Samsung Newsroom invites those who can’t attend in person to take a virtual tour of the company’s booth through the photos below.
▲ Using the 787-inch The Wall as a media facade, Samsung unveiled innovative products and sustainable smart home solutions.
1. Sustainability Today for a Brighter Tomorrow
At the Sustainability Zone, visitors can discover Net Zero Home, an eco-conscious future residence, and learn about Samsung’s environmental efforts and technologies for future generations — including company-developed recyclable materials such as “r-ABS” and the environmental impact of energy usage at home through Carbon Intensity Insight.
In September 2022, Samsung announced its new environmental strategy and committed to achieving company-wide carbon neutrality by 2050 and joining efforts to tackle climate change. To that end, the company has reduced carbon emissions by more than 900,000 tons and increased the use of renewable plastics by threefold compared to 2021.
▲ Following the announcement of Samsung’s new environmental strategy, the Circular Economy Lab was established to foster a resource circulation ecosystem and develop recyclable materials, such as “r-ABS.” Samsung introduces a roadmap for its plans to use recycled materials in its products.
▲ Visitors immerse themselves in Samsung’s sustainability initiatives, such as the use of discarded fishing nets and eco-conscious packaging.
2. Streamline Your Daily Routine With SmartThings
Samsung showcases SmartThings, the company’s expansive and fully integrated home ecosystem. In particular, this section of the booth highlights how third-party devices with Matter or HCA support can be seamlessly connected to the advanced multi-device connectivity platform.
▲ SmartThings continues to expand service and usability for third-party devices that support the Matter protocol and HCA standards. Samsung has recently collaborated with 26 European companies to deliver better connected experiences to users.
3. Enriching Your Daily Life With Bespoke Home
At the Bespoke Life booth, Samsung showcases sustainable and intelligent home appliances with unique personalization options. What’s more, visitors can get hands-on experience with Samsung’s latest home appliances such as the BESPOKE AI Washer & Dryer, Bespoke Jet AI and Bespoke Oven.
▲ Visitors learn about Samsung Food at Samsung’s booth.
▲ Booth visitors experience Samsung’s latest All-in-One Washer & Dryer.
▲ Visitors test Bespoke Jet AI, the world’s first UL-verified AI cordless stick vacuum cleaner.
4. Vivid and Bright Experiences on Display
Samsung’s booth features the Odyssey Neo G9 gaming monitor and 98-inch ultra-large TV lineup — highlighting cutting-edge MICRO LED technology that offers lifelike picture quality. In addition, Samsung Gaming Hub opens the door to cloud gaming while the Freestyle 2nd Gen portable projector demonstrates new ways to entertain with a 21:9 screen ratio for a full cinematic experience.
▲ (From left) The 98″ Big Screen Zone showcases three 98-inch TV models that deliver high-quality resolution through ultra-large screens. Visitors try out Samsung’s latest gaming monitor, the Odyssey Neo G9.
▲ Visitors explore The Frame-Disney100 Edition which includes 100 pieces of Disney artwork.
▲ (From left) The Freestyle 2nd Gen portable projector supports Smart Edge Blending where two devices can be paired to offer users a 160” panoramic viewing experience and now also enables access to Samsung Gaming Hub.
5. Unfold the Latest Mobile Innovations With the Galaxy Z Series
Visitors at Samsung’s booth can experience the flip side with the latest mobile device lineup unveiled at Galaxy Unpacked this past July — the Galaxy Z Flip5, Z Fold5, Watch6 series and Tab S9 series.
▲ The recently released Galaxy Z Flip5 and Z Fold5 on display
Beyond leading technological innovation, Samsung aims to connect people with each other and the world around them through its products. The company looks forward to the future — eager to reduce its environmental impact, enhance the lives of consumers and discover new possibilities for a better world.
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By Samsung Newsroom
Samsung Electronics, a global leader in the visual display industry, today announced the future of gaming monitors with the newest entries in its Odyssey monitor series: the Odyssey Neo G9 57″ (G95NC model) and the Odyssey Ark 55″ (G97NC model). The gaming monitors are on display at Gamescom 2023 — the world’s largest event for computer and video games, held from August 23 to 27 in Cologne, Germany — and the Odyssey Neo G9 57″ can now be pre-ordered globally.
“The world of gaming is constantly evolving, and our latest monitor technology is crucial for gamers to open new doors to adventure and perform their best. Samsung’s monitor leadership is further boosted by our newest Odyssey monitors, which unlock the ultimate level of immersion and create new experiences for gamers worldwide,” said Hoon Chung, EVP of Visual Display Business at Samsung Electronics. “Gamescom is where the future of gaming is built. We can’t imagine a better place to showcase the future of monitors.”
Odyssey Neo G9 57” Offers Gamers Next-Level Immersion and Specifications
The Odyssey Neo G9 57″ (G95NC model) is designed to deliver groundbreaking visual experiences for gamers looking to enhance performance and sharpen their competitive edge. With the world’s first Dual Ultra-High-Definition (DUHD) screen and a suite of high-speed connectivity options, the Odyssey Neo G9 57″ already earned a Best of Innovation Award at CES 2023.
The 1000R curvature in the 57″ 32:9 screen is as wide as two 32” UHD monitors, wrapping around users with pin-sharp images and a wide field of view, immersing them in their games like never before.
Quantum Matrix Technology powers Samsung’s Quantum Mini LED lighting in the screen, which offers smaller, more discrete dimming zones. The result is a better distinction between light and dark areas of the screen, with sharp contrast and less blooming.
The Odyssey Neo G9 57” makes the most out of its Quantum Mini LED lighting by combining it with VESA DisplayHDR1000. With 1,000 nit peak brightness, HDR content appears vivid and life-like, with accurate color and contrast reproduction, as well as enhanced color expression and depth.
The gaming performance matches the level of visual quality to help gamers meet their full potential. The 240 hertz (Hz) refresh rate and 1ms gray-to-gray (GTG) response time1 deliver less blur and minimized ghosting, allowing gamers to react instantly and seal victory while enjoying a smooth gaming experience and exhilarating gameplay. Plus, AMD FreeSync Premium Pro syncs the screen for a stable, lag-free picture.
The Odyssey Neo G9 57” offers VESA-certified DisplayPort (DP) 2.1 connectivity, which facilitates smooth gaming, efficient video playback and the Neo G9’s DUHD resolution up to 240Hz.2 In addition to DP2.1, the Odyssey Neo G9 57” also offers HDMI 2.1 and a USB hub, so gamers can hook up all their devices and elevate their game with less mess.
“By bringing DisplayPort 2.1 connectivity to their premium gaming monitor, Samsung is opening new doors for gamers,” said Scott Herkelman, Senior Vice President and General Manager, Graphics Business Unit at AMD. “More bandwidth, higher speeds and faster refresh rates provide new levels of performance and visual fidelity in games, and together the new Samsung displays and Radeon RX 7000 Series graphics cards will deliver the most vivid and immersive gaming experiences yet.”
With such a wide, high-definition screen and a generation-defining new input, gamers can use the Odyssey Neo G9 57” in place of multiple monitors, keeping their desk clean from clutter, while creating a comfortable multitasking single-screen environment. Picture-in-Picture and Picture-by-Picture modes offer multiple inputs at a single glance, and the monitor utilizes Auto Source Switch+ to instantly connect to new devices without flipping through input sources. An ergonomic stand, Core Lighting+ and CoreSync make the monitor fit in any environment and match the mood of the game with ambient lighting.
In August and September, the Samsung Odyssey Twitch channel is also celebrating the launch of the Odyssey Neo G9 57” with a special event named Odyssey Evolves. During the event, some of the biggest streamers will be playing the hottest games on the Odyssey Neo G9 57” while also giving away prizes for channel followers — including a $10,000 gaming setup featuring the Odyssey Neo G9 57”.
Explore a New Frontier With the Upgraded Odyssey Ark
The Odyssey Ark, the world’s first 55-inch 1000R curved gaming screen, has been meaningfully upgraded. Building on the success of the original Odyssey Ark, Samsung has taken the new Ark to the next level based on gamers’ feedback. In addition to the stunning picture quality, form factor and professional-level gaming performance, new features designed for connectivity, convenience, performance will satisfy gamers looking for ultimate entertainment.
The monitor’s 165Hz refresh rate and 1ms GTG response time3 give gamers the edge to win, and Cockpit Mode gives them whole new perspectives to explore with a vertical orientation.
Added features to the Odyssey Ark (G97NC model) include the new Samsung Multi View, which lets users see up to 4 inputs on the screen at once.4 It also significantly enhances split-screen capabilities, letting gamers get full command and convenience in one screen, even when using external devices. One screen with multiple inputs keeps desks streamlined and clutter-free, so gamers can focus on the game at hand. In the new Multi View, users can see input from three HDMI ports and the DP1.4 connection simultaneously. This new DP input can also support 4K UHD streams for high quality entertainment.
The Odyssey Ark is now also more than a personal gaming theater — it is a single source for all computer needs. The added Keyboard, Video, Mouse (KVM) switch feature5 makes the Ark a single command station for a smooth multitasking experience across multiple devices. Users can now control all the devices connected to the monitor with a single mouse and keyboard setup.
The Odyssey Neo G9 will be available for pre-order beginning at Gamescom 2023, and the 2023 Odyssey Ark will be available for pre-order in September.6
Experience the Future of Gaming With Bethesda Game Studios’ ‘Starfield’ on Samsung Gaming Hub
Bethesda Game Studios’ much-anticipated open-world space adventure “Starfield” will be available through the Samsung Gaming Hub, with an Xbox Game Pass subscription, on September 6.7 Samsung Gaming Hub gives gamers a whole new way to discover and instantly stream cloud games from industry-leading gaming partners on supported 2023 TVs and monitors8 with no console required, including the Samsung Neo QLED 8K.
“Starfield introduces players to a massive new universe, one that will look amazing on Samsung’s TVs & gaming monitors,” said Pete Hines, Senior Vice President and Head of Publishing at Bethesda Softworks. “The opportunity to stream the game directly through Samsung products allows us to reach even more players. Our team is beyond excited to get Starfield into the hands of gamers across the globe. See you in the stars!”
To see these globally available monitors in person, visit Samsung at Gamescom in Hall 9. To learn more about our visual display products, please visit samsung.com.
1 The actual response time may vary based on content and monitor settings.
2 Dual UHD 240Hz is supported only by graphics cards that support Display Port 2.1 (UHBR 13.5) or HDMI 2.1 (FRL 6). Support and actual refresh rate may vary by graphics card.
3 The actual response time may vary by content and monitor settings.
4 In Cockpit Mode, Multi View can show up to 3 screens on one display.
5 Each computer must be connected via USB Upstream cable, sold separately. Requires the Easy Setting Box program on each PC.
6 Product launch schedules and availability vary by region.
7 Availability of Gaming Hub and Xbox Game Pass support may vary by region.
8 Gaming Hub availability and support vary by monitor and TV lineup.
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Samsung Electronics Teams Up With NEXON To Unveil World’s First HDR10+ GAMING Title, ‘The First Descendant’By Samsung Newsroom
Samsung Electronics, a global leader in the visual display industry, today announced the launch of the world’s first gaming title featuring the High Dynamic Range (HDR) 10+ GAMING standard created by HDR10+ Technologies LLC. The new title, “The First Descendant” was developed by NEXON and will be unveiled at Gamescom 2023.
“We’re thrilled to join forces with NEXON, a true pioneer in video games, to introduce the world’s first HDR10+ GAMING title, ‘The First Descendant,’” said Seokwoo Jason Yong, Executive Vice President of the Visual Display Business at Samsung Electronics. “This is a gaming milestone that goes beyond mere technological advancement; it represents Samsung’s continued commitment to enhance the gaming experience as technology evolves.”
HDR10+ GAMING Technology Ushers in a New Era of Gaming
HDR10+ GAMING provides gamers with the ultimate HDR game experience through deeper color, contrast and brightness. It also enables more accurate depiction of details in dark shadows and bright highlights, which allows users to fully engage in their gaming adventure.
HDR10+ GAMING supports an optimized experience that eliminates the hassle of adjusting numerous manual settings. And it enables enhanced gameplay with near-instant responses through low latency and variable refresh rate support. Furthermore, the standard provides developers with tools that allow consistent and reliable HDR gaming experiences across all HDR10+ GAMING displays.
“The First Descendant” is the first gaming title that will fully leverage the HDR10+ GAMING standard. It is set to provide gamers with one of the most responsive, accurate and frictionless HDR gaming experiences to date.
With Global Adoption and Innovation, HDR10+ Continues To Expand
Samsung co-established HDR10+ Technologies LLC in 2018 to provide a royalty-free, open dynamic metadata standard in the industry. The HDR10+ ecosystem has now grown to comprise 155 partners and over 7,000 certified devices including TVs, monitors, projectors, smartphones, tablets, set-top boxes and more.
This collaboration with NEXON reinforces Samsung’s unwavering commitment to providing superior visual experiences that go beyond entertainment and media consumption. Samsung’s latest gaming monitors and TV lineups1 also support the HDR10+ GAMING standard, further reinforcing the company’s leadership in the gaming industry.
“By adopting HDR10+ GAMING, we are bringing the game to life in a way that was previously not possible,” said Hyun Kim, Executive Vice President and Deputy Head of Business Development at NEXON. “This partnership with Samsung is also raising the bar in HDR gaming, and we are excited to usher in this new standard of picture quality in video games.”
The open beta test of “The First Descendant” will begin on September 19, allowing gamers around the world2 to experience the more realistic HDR gameplay firsthand.
For more information on HDR10+ technology, please visit https://hdr10plus.org/
1 HDR10+ GAMING is supported on Samsung monitors (Odyssey 7 series and above) and TV models (Q70 series and 120Hz above) since its release in 2022.
2 Not available in China.
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