[Interview] Artlife Matters X Samsung Art Store Partnership Showcases the Unique Ghanian Perspective Global ViewersBy STF News
Since its introduction in 2017, Samsung Art Store has provided users with remarkable pieces of art in 4K resolution directly to their homes. Users can access these masterpieces via The Frame, Samsung’s lifestyle TV with an enhanced Matte Display that reduces light reflection. With this newest feature, The Frame allows users to view brilliant pieces of art from a catalogue of thousands right on their screen using Art Mode.
To further accessibility to and diversity within art, Samsung has been partnering with numerous museums, galleries and art collectives, with the latest Artlife Matters and Samsung Art Store partnership being one of them. Together, Artlife Matters and Samsung Art Store have been providing consumers with a unique and inspiring selection of artworks by Ghanaian and African artists, giving viewers who may not have been able to view the works in person a chance to experience the art in the comfort of their homes.
Samsung Newsroom sat down with Eric Agyare, the Founder and Project Director at Artlife Matters, to discuss how the organization and its partnership with Samsung Art Store has transformed the perception of art and its role in enhancing diversity and accessibility for artists in Ghana and Africa.
▲ Artists at the Artist Seminar held by Artlife Matters in 2022
Expanding Opportunities for Art
Q: Can you tell us a bit about Artlife Matters and what inspired you to pursue a partnership with Samsung Art Store?
Artlife Matters is an art-influential organization that looks to foster collaboration and partnership opportunities that showcase practicing and upcoming artists within the creative arts space. Due to limited opportunities and resources, at times it can be difficult for artists to reach their full potential. In partnering with the Samsung Art Store, we are able to provide a platform that allows artists the opportunity to experience art from a worldwide lens.
Q: How has the reception of your partnership with Samsung been from members of Artlife Matters and its artists?
The reception from artists has been positive. The exposure and revenue model of the Art Store platform has solved significant career challenges, and our artists now have the peace of mind to keep doing what they love without concerns for livelihood. To date, we currently have artwork submissions from six African countries, allowing consumers to truly enjoy the diverse artwork Artlife Matters provide.
Q: How has your experience working with Samsung affected consumers’ perception of African art?
The partnership has also positively affected consumers’ preferences, exposing them to the unknown aesthetics of our continent. As a result, I believe users of The Frame are more enlightened on the new African narrative than ever before. During our Artist Seminar held in December 2022, Artlife Matters recorded that most of our listed artists on that platform had been contacted by users of The Frame. Some conversations are leading to new projects as well.
Creating Diverse and Accessible Environments in Art
Q: As an art-influential organization that celebrates and promotes art as a form of expression, what are some of the ways the organization helps to address societal issues and inspire a creative and inclusive society?
Artlife Matters has been implementing an art-based capacity building project called “Artitude”, which aims to expand the possibilities of the creative art space. Through workshops, internships and mentorships, we have engaged over 4,395 young creatives in senior high schools across Ghana, showing them the social, cultural and economic possibilities in the creative art space while also promoting the importance of art.
Our goal is to celebrate and highlight art as a social, cultural and economic development tool. The school and community projects we run are created to inspire and shape creatives to reach their vast potential within the art industry. Our goal is to become a pan-African organization with an art ecosystem that allows new and existing creatives to exchange and implement ideas that shape society.
Q: What role do you see technology playing in bridging the accessibility gap for consumers and artists in the coming years?
We believe the effort in democratizing the art industry through technology is increasing the demand for creative goods. Through technology, art can become accessible to the right consumers and offer more exposure to artists’ work. The dream of having a viable career in art can easily be made possible for young adults living in remote areas in Ghana.
Illustrating the Vibrancy and Richness Art
Q: What are some of the unique artistic elements that define Ghanaian art and the newest works in the Art Store?
Ghana is increasingly becoming the hub for contemporary African art. Our vibrant colors, unique way of representing blackness and the authenticity of the Ghanaian narrate now have the world’s attention. We use every opportunity to advocate and demonstrate art’s social, cultural and economic value in Ghana and beyond. Artlife Matters is focused on creating and managing a vibrant art space that influences positive community behaviors, as depicted in the Kolorscape art piece.
Q: Of the newest works in the Art Store, which piece would you recommend for users to display on The Frame?
To showcase the amazing and vibrant works from Artlife Matters and its artists, I’d recommend that consumers display the works of art outlined below on The Frame.
▲ Kolorscapes (2021) by Dela Aemaga(Becké)
Dela Aemaga is a contemporary artist. His works spur dialogue on race, society, culture, religion and politics. Dela firmly believes art validates perception, and this is how he perceives the future of the Accra creative community in this masterpiece.
▲ Melanin Lisa by Elkanah Kwadwo Mpesum (el Carna)
Elkanah Kwadwo Mpesum is a professional illustrator with an edge to narrate authentic African stories. His version of the “Mona Lisa” is a tribute to the beauty and majesty of black womanhood.
▲ She Snap by Manzi Leon
Manzi Leon is a self-taught surreal visual and digital artist who loves the impasto painting style because it gives him exciting energy to see visible brush strokes converging on a canvas to form a masterpiece that expresses the thoughts and feelings of women in his community. This painting depicts how we get happiness and the power to stick to what motivates us.
To see more of Artlife Matters’ artwork, head to the Samsung Art Store in The Frame.
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By STF News
Samsung Electronics today announced a partnership with leading international ODM (Original Development Manufacturing) companies such as Atmaca, HKC and Tempo — a collaboration that will enable non-Samsung smart TV models to use Tizen OS for the first time. New TVs from Bauhn, Linsar, Sunny, Vispera and other brands1 will be available in Australia, Italy, New Zealand, Spain, Türkiye and the United Kingdom this year,2 allowing more consumers to enjoy a premium smart TV experience enabled by Tizen, an open source OS for Samsung Smart TV.
The new smart TVs powered by Tizen follow the announcement of Samsung’s Tizen TV Platform Licensing program at the Samsung Developer Conference (SDC) in 2021. The licensing program allows other TV brands to take advantage of Tizen OS, which provides industry-leading smart features, content discoverability tools, apps and modern user interface for the ultimate smart TV experience.
To support the seamless adoption of Tizen OS, Samsung collaborates with a selection of partners on content licensing and hardware optimizations. These partnerships give many TV brands access to a whole world of entertainment that Samsung Smart TVs exclusively provide, while also allowing Tizen to leverage its ever-expanding ecosystem to strengthen its offerings. Key features that the users of the licensed TV brands will gain access to include:3
Samsung TV Plus, Samsung’s free streaming TV and video platform that will allow users to enjoy hundreds of live channels, entertainment, news, shows and sports — for free. Universal Guide, allowing easy browsing and discovery of all content across different streaming apps, along with personalized recommendations so users can spend more time watching and less time searching. Bixby, a voice assistant platform that will provide users with more convenient way to explore smart TVs. Users can tell Bixby to search, watch, or perform various features.
Since Samsung teamed up with the Linux Foundation to unveil the first version in 2012, Tizen OS has made an exponential growth over the past decade. To date, around 200 million people from 197 countries are using Samsung Smart TVs powered by Tizen, and, the number is expected to expand with the latest addition of Tizen-powered smart TVs.
“2022 has been a memorable year for Tizen OS as we celebrate its 10th anniversary and the very first Tizen-powered smart TVs available from other brands,” said Yongjae Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Starting with these new Tizen-powered smart TVs, we will continue to expand the licensing program and introduce Tizen OS and its ecosystem to more products and brands around the world.”
For more details, please visit www.samsung.com.
1 Tizen TV brands include Akai, Bauhn, Linsar (distributed by Tempo), RCA, Vispera (distributed by HKC) Sunny and Axen (distributed by Atmaca).
2 Akai, Bauhn, Linsar Tizen TVs are available as of September 2022 in Australia. Other brands will be available later in Q4 2022.
3 Available smart features may vary depending on country.
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By STF News
Samsung Electronics today announced the global launch of Odyssey Ark, the world’s first 55-inch 1000R curved gaming screen, adding a completely new form factor to the industry-leading Odyssey lineup. The huge display delivers a 165Hz refresh rate, 1ms response time (GtG),1 plus an all new Cockpit Mode and an exclusive controller, the Ark Dial — offering the ultimate window into the world of gaming with unparalleled immersion.
“We are excited to unveil this totally unique, next-generation gaming screen, the Odyssey Ark. This 55-inch 1000R curved gaming screen brings together premium, cinematic picture quality, immersive surround sound and an incredibly flexible interface which gamers increasingly demand,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “The gaming community craves new experiences and Odyssey Ark delivers access to a new world of gaming that will raise standards across the entire industry.”
The groundbreaking Odyssey Ark is built to deliver incredible cinematic experiences, superior gaming performance and an interface that offers completely optimized flexibility. Originally unveiled at the Consumer Electronics Show earlier this year, the Odyssey Ark was recognized as a CES Innovation Award Honoree.
A New Cinematic Experience That Appeal to The Senses
The large 55-inch screen wraps around the user’s field of view thanks to its 1000R curvature, filling their peripheral vision. This is further emphasized by Cockpit Mode, which enables the screen to rotate with HAS (Height Adjustable Stand), tilt and pivot functionality for an optimal screen environment that creates a new sense of world-blending immersion.
The Odyssey Ark brings Samsung’s Quantum Matrix Technology to bear, using Quantum Mini LEDs, which enable ultra-fine and precise control of the densely packed LEDs. With newly added 14-bit processing, a sophisticated lighting control technology, gamers see both dark and bright scenes, including 16,384 black levels for ultra-realistic graphics.
A million-to-one static contrast ratio brings out even the most subtle details with perfect clarity. Plus, the Neural Quantum Processor Ultra takes content quality to new heights by using data generated from 20 neural networks to enhance every visual detail, upscaling content to up to 4K resolution.
For supreme cinematic experience, the Odyssey Ark leverages Samsung’s Matte Display and Sound Dome Technology. The Matte Display provides both anti-glare and anti-reflection protection, minimizing distractions and keeps users focused on the content in front of them. The Odyssey Ark introduces magnificent sound with ‘Sound Dome Tech’ featuring AI Sound Booster and Dolby Atmos to enhance the surround sound experience. Four speakers, one at each corner, and two central woofers result in realistic and rich sound thanks to a 60W 2.2.2 channel with the lowest 45Hz notes of any gaming screen or gaming soundbar.
Superior Gaming Performance Optimized for Players
Along with the 165Hz refresh rate, the Odyssey Ark brings together a 4K (3,840 x 2,160) resolution featuring 1ms response time (GtG) with AMD FreeSync Premium Pro, maximizing on-screen accuracy and giving gamers a competitive edge in fast-moving environments. The Odyssey Ark also delivers powerful gaming performance and enables gamers to experience the best of gaming in one place with Samsung Gaming Hub.2 Samsung Gaming Hub is an all-in-one game streaming discovery platform, where players can discover and enjoy games they love from partners such as Xbox, NVIDIA GeForce NOW, Google Stadia, Utomik and Amazon Luna.
Samsung Gaming Hub allows instant access to top streaming services, as well as popular console and PC games. With no downloads or storage space requirements, users can explore every corner of the gaming world without limitations.
Flexible Interface To Find The Perfect Settings for Victory
Gamers increasingly expect personalized and customizable gaming experiences. The Odyssey Ark provides a range of innovative features that let gamers adjust screen size, position and even ratio for an optimal gaming setup. First, the solar-powered Ark Dial — the exclusive controller for the Odyssey Ark — can quickly and simply control a variety of settings, including Flex Move Screen, Multi View, Quick Settings and Game Bar.
Flex Move Screen allows users to adjust screen size between 55- and 27-inches, change the screen position and even switch the screen ratio between 16:9, 21:9 and 32:9 — all with just one touch of Ark Dial. This freedom is not only horizontal but also vertical position, giving users even more control of the viewing experience. Multi View allows users to use the large screen to its full potential by displaying up to four screens all at once while horizontal, or three while in Cockpit Mode. This eliminates the need for multi-monitor setups, so gamers can enjoy a clutter-free environment.
Game Bar3 is a powerful tool enabling gamers to quickly and easily view their gaming status and control important settings without ever needing to leave the game screen. From checking FPS (Frames Per Second), HDR (High Dynamic Range) and VRR (Variable Refresh Rate), to adjusting settings such as screen ratio, response time and Game Picture mode, Game Bar puts the player in control and on the road to victory.
As well as being equipped with a solar panel, the Ark Dial can also be charged by a USB Type-C connection, eliminating the need for any disposable batteries.
Preorder for Samsung’s Odyssey Ark will be available from August 15, 2022.4 For more information, please visit: Samsung.com.
Model G97NB Display Screen Size 55” Flat / Curved 1000R Curved Aspect Ratio 16:9 Processor Neural Quantum Processor Ultra Matte Display Yes Back Light Unit Quantum Mini LED(Local Dimming) HDR(High Dynamic Range) Quantum HDR 2000 Contrast Ratio Static 1,000,000 : 1 Resolution 3,840 x 2,160 Response Time 1ms (GTG) Refresh Rate Max 165Hz Gaming Features VRR FreeSync Premium Pro Samsung Gaming Hub Yes Others Ark Dial, Flex Move Screen, Multi View, Game Bar, Game Mode General Features Auto Source Switch + Yes Eye Saver Mode Yes Flicker Free Yes Adaptive Picture Yes Off Timer Plus Yes Sound Sound Output 60W Channel 2.2.2ch (4 speakers and 2 woofers) Frequency Response 45Hz ~ 20KHz Dolby Atmos Yes Interface HDMI HDMI 2.1 (4EA), HDMI-CEC Lan Port RJ45 (1EA) Design Color Black Stand Type Height Adjustable Stand (HAS) Tilt Yes Pivot Yes (Cockpit Mode) Wall Mount Yes (200×200, 300×300, 400×400)
1 Gray to Gray. A unit of measurement of pixel speed. Used to measure the response time of gaming monitors.
2 Samsung Gaming Hub is available in the following countries/regions: US, Canada, UK, Germany, France, Spain, Italy, Korea and Brazil. Service availability for partners may vary by region.
3 Game Bar supports PC & console gaming but does not support the Samsung Gaming Hub.
4 Preorder may vary by region or country
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By STF News
The Freestyle, Samsung’s all-new portable screen and entertainment device that displays a crystal-clear image of up to 100 inches in size, is proving a hit in markets that include North America, Latin America and South Korea.
Samsung Electronics started taking preorders for The Freestyle in the U.S. on January 4, followed by Korea, Latin America, Southeast Asia and Europe. Preorders for the product exceeded 10,000 units within the first month of its global launch.
“The Freestyle offers new levels of functionality, and reflects how users are spending their time by allowing them to enjoy high-quality viewing wherever they are, regardless of spatial limitations,” said Executive Vice President Simon Sung from Samsung’s Visual Display Business. “We plan to continue introducing innovative lifestyle displays like The Freestyle to meet the demands of users who want stellar viewing experiences that are also flexible and convenient.”
The Freestyle is gaining attention for its host of innovative features. These include the facts that it weighs in at just 830 grams, is portable enough to carry in one hand, and has the ability to rotate 180 degrees. The Freestyle also offers Smart TV features that are available on Samsung Smart TVs, with built-in streaming services and mirroring and casting features that are compatible with both Android and iOS mobile devices. When it’s not being used to display content, The Freestyle is also able to provide a mood lighting effect with its ambient mode and translucent lens cap.
The Freestyle is also a smart speaker that is capable of analyzing music to pair it with visual effects that can be projected onto walls, floors and anywhere else. What’s more, its 360-degree sound radiation allows customers to enjoy a cinema-quality sound experience no matter where they are. As far as charging, The Freestyle is compatible with external batteries1 that support USB-PD and 50W/20V output or above. This allows users to take it with them anywhere – whether they are on the move, on a camping trip, or otherwise out and about.
1 Samsung is not liable for the use of third-party external batteries.
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2022 Samsung QLED and Lifestyle TVs Recognized By Top Global Certification Institutes For Eye Comfort, Safety and Color AccuracyBy STF News
Samsung Electronics today announced that its 2022 QLED and Lifestyle TVs have been recognized by leading global certification institutes for eye safety and color technology. The news comes as the company announced its newest QLED and Lifestyle TVs at CES 2022.
The 2022 Samsung Lifestyle TVs won the ‘Eye Care’ Certification from Verband Deutscher Elektrotechniker (VDE) in Germany, one of Europe’s largest technical-scientific associations with more than 36,000 members. The certification applies to Samsung’s 2022 Lifestyle TV models including The Frame, The Serif and The Sero. The screens are evaluated on various categories, including ‘Safety’, ‘Gentle to the eyes’, flicker level, uniformity and color fidelity.
(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Cherif Kedir, President & CEO of VDE
The new Lifestyle TVs were assessed for safety from blue light emission and melatonin inhibition levels based on a light hazard classification method set by the International Electrotechnical Commission (IEC). Samsung’s 2022 Lifestyle TVs satisfy the IEC’s standards for screen flickering, which can cause eye fatigue or headache for viewers. They were also recognized for excellence in color fidelity and picture quality uniformity, both elements of which contribute to eye comfort level while watching TV.
(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Wyatt Brannan, Vice President of North America Consumer, Medical & Information Technology of UL
Samsung’s 2022 Lifestyle TVs1 were also verified as ‘Glare-Free’ by Underwriters Laboratories (UL), a leading independent safety science company. UL’s verification validates the ‘Glare-Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE). Samsung’s new Lifestyle TV models use a new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties to deliver the optimal brightness and provide the best picture quality without glare.
Reflected Glare, which determines whether the objects on a TV screen are visible even when external light is reflected on the surface Discomfort Glare, which determines whether a TV screen is too bright Disability Glare, which determines whether a TV screen is overly bright when watching TV in a dark room
These glare assessments were calculated based on test results of watching TV in both 300 lux, which is equivalent to a brightly lit work area, and in 150 lux, which is usually the value for a dimly lit work area.
(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Raj Shah, Vice President at Marketing of Pantone
Additionally, Samsung’s all new 2022 QLED models received the world’s first ‘Pantone Validated’ certification from Pantone, the world-famous brand in the global color industry and creator of the Pantone Matching System (PMS).
These models receiving this recognition from Pantone include all 20 newly released models – 15 QLED TVs in both 4K and 8K and five monitors. Samsung’s 2022 QLED TV line-up was recognized for its accurate expression of 2,030 Pantone colors and newly added 110 skin tone shades.
“As TVs become more of an entertainment hub in the home, there’s an increased demand for screens with top-tier picture quality that minimize eye strain,” said Seokwoo Yong, Executive Vice President and Head of R&D Team, Visual Display Business at Samsung Electronics. “This recognition from leading global institutes validates our technology that delivers best-in-class images along with the most comfortable watching experience.”
1 Applicable to Samsung’s 2022 Lifestyle TVs consisting of The Frame, The Serif and The Sero.
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