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For art to become part of your daily life, your daily life needs to become art first. At Samsung Electronics, Samsung Art Store managers bring this vision to live. Jiyea Kim, Jiwon Shin and Yeseo Choi all manage the planning and operation of the Samsung Art Store in Samsung’s Visual Display Business.
“Why must we have art daily in our daily lives?” To answer the question, Samsung Newsroom sat down with the Art Store managers to learn how artwork at home can refresh an ordinary day and transform our living spaces.
▲ (From left) Yeseo Choi, Jiwon Shin and Jiyea Kim from Samsung’s Visual Display Business’ New Service Business Development Group
Your Life, Centered on Art
The Samsung Art Store is an art subscription service that began in 2017 for The Frame, the company’s lifestyle TV. In partnership with more than 50 museums and galleries worldwide, the service provides more than 2,000 pieces of artwork, ranging from famous paintings to unique pieces from emerging artists. Through this service, users can access various works of art in 4K resolution from the comfort of their own homes.
Even today, consumers can find the traditional ways of viewing art to be unapproachable and inaccessible. However, even if art appreciation seems — at first glance — slightly out of reach, art has the power to benefit our daily lives. “Some people tend to believe that art is distant and difficult, but I believe anything that entertains our eyes and ears is considered art,” Jiyea Kim said. “When you feel exhausted and dull, you can get a boost of energy through art,” added Kim.
Refresh Your Living Space With Digital Art
One of the key features of the Art Store is that users can freely swap out their artwork according to the décor and mood of its surrounding space. There are a wide variety of options available in the Art Store, from renowned masterpieces such as the Mona Lisa by Leonardo da Vinci to the photography by the LIFE Picture Collection, which captured historical moments of the 20th century.
“I personally use The Frame at home, and I can really see how it effectively changes my home interior,” said Kim. “It’s not easy to frequently change a room’s atmosphere, but with The Frame and the Art Store, I can easily change my space with different artworks — even for different seasons or special occasions like Christmas.”
Yeseo Choi suggested bringing out the space through a welcome painting. “Just like how we offer welcome food or drinks, when you have guests over, you can welcome them with their favorite piece of art on The Frame. It will not only give a new vibe to the space, but it will also present a special experience for guests,” she said.
Bringing Artwork to Your Living Room
The Art Store offers more than just artwork: it also provides a description for each piece and information on the artist. It even includes detailed information on the art museum where the piece is displayed. Thanks to such features, users can gain knowledge of the artwork while enjoying it.
“I saw the original artwork of Gustav Klimt at the Belvedere in Austria. I wanted to return to see it more often, but unfortunately could not,” said Choi. “However, I can now see it every day at home, as the works of Klimt have recently been added to the Art Store.”
“The Art Store vividly delivers each piece’s unique texture and characteristics,” said Choi. “So, even if the original artwork is displayed somewhere far away, you can always see the artwork as if you are looking at the original piece — whenever and wherever you are.”
Jiwon Shin was particularly interested in how children would benefit from the service. “With the Art Store, children can view various artworks that may lead to increased creativity,” Shin said. “Art might be difficult and unfamiliar even for adults. But if you start exposing yourself to art at a young age, you can be more familiar and have better perspectives towards it.”
Tips: Curating Art for Your Home
Looking for a painting or a drawing that fits your preference or reflects your mood? The Art Store comes with built-in recommendation features.
Users can utilize the For You feature to get comprehensive art recommendations that reflect all their preferences.
“The For You feature is a customized recommendation feature based on an algorithm,” said Choi. “For instance, if you enter keywords in the comprehensive search option that represent a certain color, such as ‘red’ or ‘green,’ or a certain mood, such as ‘modern’ or ‘light,’ then you’ll get the relevant artworks recommended for you. So, you can easily find artwork that reflects your mood or fits the space.”
An ongoing curation service is available as well. Through regular curation, the home screen of the Art Store shows recommended artworks suited to a particular subject or theme during a certain period of time.
“You can find previous curations from the Curation menu, so you can look up the subject that fits your preference and find relevant artworks anytime you want,” said Shin.
She also recommended the Favorites and Slide Show features. You can add any work of art to Favorites and set up the timing and duration of the Slide Show feature. According to the setting, the piece will automatically switch. Users can set the artwork to change as often as every 10 minutes or as slowly as once every week.
New Screen Experience Transcending Space and Time
The opening of the Art Store launched an era of users enjoying art anywhere, anytime. So, what’s the future of the Art Store? “Right now, this feature is only the Art ‘Store.’ So, we’re looking to expand the service from simply art discovery to different activities and experiences that users can enjoy in their space,” said Choi.
“Since this service is available for everyone regardless of their age or nationality, I hope more users will use this service,” Shin said. “We’re working hard to enhance the platform’s accessibility.”
“Until now, we’ve focused on promoting how users can access art through the service. But now, it’s become important to showcase the appeal of the service itself,” said Kim. “Our goal is to provide a service that brings happiness and satisfaction to the users as an art platform.”
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The interoperable smart home project Matter is finally available as the Connectivity Standards Alliance and its members release a finalized first iteration of the standard and certification program. With that, it will be easier to integrate home appliances in a single solution, whether it’s controlled by Apple’s Siri, Google’s Assistant, Amazon’s Alexa, or Samsung.
According to the press release, “member companies who make up all facets of the IoT now have a complete program for bringing the next generation of interoperable products that work across brands and platforms to market with greater privacy, security, and simplicity for consumers.”
Over 280 member companies, which include Amazon, Apple, Comcast, Google, and Samsung’s SmartThings, have worked on bringing their technologies, experiences, and innovations into a single standard called Matter.
Over the next few weeks and months, we’ll be able to see the first batch of products already supporting this standard as well as the companies updating older products to also work with Matter’s interoperability.
In the meantime, Apple is reading new updates to its operating systems to make sure Matter is fully supported. iOS 16.1 beta version finally added support to this standard. This will also be the tvOS 16 most important feature once it’s available to all users.
More Apple coverage: Check out the best Apple deals online right now.
The post Matter smart home standard finalized as Apple readies iOS 16.1 support appeared first on BGR.
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DALLAS—Parks Associates has released consumer research showing that in Q3 2021, 27% of US broadband subscribers reported that smart TV’s using the Samsung Tizen operating system were their primary device for consuming video content.
The data highlighted the fact that more “changes are coming for the video entertainment market in 2022," said Eric Sorensen, senior contributing analyst, Parks Associates. "The smart TV will cement its status as the default streaming platform in the households. We will see many more content partnerships and service acquisitions among providers and manufacturers. Content creators will leverage their ability to reach audiences directly, while service and content providers will adapt their business models to anticipate higher levels of churn than in previous years."
Acquisitions and consolidations are becoming key options for streaming firms to compete in the face of limited material and the constant demand for more new content, Parks also reported.
It’s OTT Video Tracker found that the average churn rate for SVODs increased to 45% in 2021, a 5.5 percentage point jump from 2020. Consumers hold on to the services they use the most and jump among the others, paying for a program or season and then canceling when they are finished, Parks reported. The number of subscriptions may rise and fall over time, indicating that churn rates will continue to be elevated in 2022.
Parks Associates also reported that streaming media providers will face increasing competition from digital and social content producers in 2022. Popular online content creators are circumventing established distribution models and building their streaming applications from the ground up. For instance, KevOnStage Studios, created by comedian and multi-viral content producer Kevin Fredericks, whose stage name is KevOnStage, is very successful with his YouTube channel.
"Streaming apps provide new revenue opportunities, especially with the chance to retain content ownership rights," Sorensen said. "Digital content creators can monetize content and build audiences collected from social networking and video sharing platforms to their streaming applications and websites."
The OTT Video Market Tracker, an annual service from Parks Associates, features monthly updates on trends and market activities in the OTT video space, including comprehensive tracking of existing and emerging players and quarterly subscriber estimates.
Like clockwork, Samsung president and head of the mobile division TM Roh penned a blog this week, just a few weeks ahead of the upcoming Unpacked press conference that will focus on this year’s Galaxy Z foldable phones, the Fold 4 and Flip 4. We saw the same thing happen last year, and we now expect Roh to keep writing similar blogs with every Fold and Flip release.
Roh just hinted that Samsung sold a massive number of foldable phones in 2021 by mentioning a figure of 10 million foldable phone sales for the period. Or so it seems. Because, when you think about it, 10 million units is a drop in the bucket for Samsung, whose smartphone sales routinely pass 250 million units a year.
Roh’s remarks indicate what some consumers might have already realized: Foldable phones might not be worth it yet. What Samsung really needs is a foldable iPhone to lead the way.
Foldable phones like the Galaxy Z Fold and Flip are fascinating on paper. They offer larger screens and smaller footprints. The Fold is especially exciting as it lets the user make the most of two types of devices — a smartphone and a tablet.
A brief history of Samsung’s foldable phones
Samsung has been at the forefront of foldable handsets for years. It teased the form factor well before the technology was ready. And then it released the first Galaxy Fold before actually testing it properly in real-life environments. The initial launch failed miserably, as Samsung had to find fixes for critical design flaws that led to the destruction of the phone.
The Fold 2 and Fold 3 significantly improved the phone’s durability, especially the latter. The Fold 3 is the best possible foldable phone that Samsung can make. And even so, the Fold 3 is hardly perfect. The Fold 4 should fix some of the usability and design issues the Fold 3 suffers from. The new foldable will have a larger external display and weigh less than its predecessor.
Galaxy Fold (2019) teardown highlights the phone’s design issues. Image source: iFixit But Samsung’s foldables aren’t true flagships like the Galaxy S and Note. The Fold series actually helped “kill” the Note without replacing it. The camera experience is still unable to match that of the Galaxy S Ultra, although the Fold 4 might change that. The Flip 4 is even further away.
Not to mention that Samsung can’t fully control the software. Samsung’s success in the foldable business hinges on Google’s willingness to adapt Android for foldable screens. And it’s up to Google to convince Android app developers to update their apps to make the most of Fold and Flip phones. But why go through all that hassle for just 10 million potential customers?
Add to that the flagship price for a somewhat fragile, not-flagship device, and you’ll get why people won’t want a foldable instead of a traditional phone, especially in this economy.
Are foldables really going mainstream?
This brings us to Roh’s new post about Samsung foldable phones titled The Mainstream Moment for Foldable Smartphones Is Here.
In this post, he said the industry registered almost 10 million foldable smartphone sales worldwide last year. That’s an increase of more than 300% from 2020. And Roh says he predicts “this fast-paced growth will continue.”
“We are reaching the moment where these foldable devices are becoming widespread and staking a bigger claim in the overall smartphone market,” he said.
A quick back-of-the-napkin calculation tells us that handset makers should sell 30 million foldable phones this year to keep that 300% pace in place. That is hardly reasonable for the economy we’re currently living in.
Not to mention that some estimates see Samsung selling only 15 million foldable phones in 2022. It’s unlikely that Chinese companies can make up for the rest. And a foldable iPhone isn’t coming anytime soon.
Google apps running on Galaxy Fold 3 foldable. Image source: Google How many Galaxy Z Fold 3 units did Samsung sell?
Then, Samsung might sell only 10 million Fold 5 and Flip 5 units in 2023. If these estimates are accurate, Samsung’s foldable sales will grow by 50% this year compared to the entire industry’s performance in 2021. And then they’ll stay flat next year in a best-case scenario.
To put things in perspective, Apple routinely sells around 200 million iPhones yearly. For massive profits and without crazy deals in place.
Also, annual smartphone shipments have reached at least 1.28 billion units per year since 2014.
Meanwhile, reports say that Apple can’t make a foldable iPhone because it can’t mass-produce enough foldable glass covers to satisfy its needs. That implies that foldable iPhone volumes would be so large no supplier could handle the parts order. Not even Samsung, whose foldable phone tech might very well end up inside a foldable iPhone.
Let’s also observe that Roh did not reveal which foldable smartphones sold the best. Last year, Samsung sold four foldable handsets: The Fold 2, Flip 2, Fold 3, and Flip 3. But he did say that 70% of Samsung’s buyers opted for the Flip experience rather than the Fold.
The Note would have probably outsold all Samsung foldables combined last year. But Samsung had no Note 21 in stores. Apple’s iPhone SE 2 outsold the Galaxy Folds and Flips combined. And while that’s a mid-range device, it still delivers better durability and performance than any Samsung flagship.
Oppo Find N foldable phone. Image source: Christian de Looper for BGR Where the foldable iPhone could help
These are all signs that Samsung’s foldable phones while doing well, are hardly getting to be mainstream devices. And while Samsung has been selling more foldables than anybody else, it barely has any competition. Some of the exciting foldable phones from China aren’t available widely.
Not to mention that Samsung ran massive campaigns to convince buyers to try and keep foldable phones. You could try the Fold 2 for 100 days and then return it. Or trade in everything but the kitchen sink to buy a Fold 3, with a retail price starting at $1,799. The Fold 4 isn’t out yet, but you can already save up to $200 on it by reserving the right to preorder it.
Concept image of a foldable iPhone with a clamshell design. Image source: ConceptsiPhone/YouTube Time will tell whether Samsung can accelerate the rate of foldable smartphone innovations without a real competitor to pressure it. And whether foldables will go mainstream with Samsung as the locomotive.
But that’s where a foldable iPhone would really help. Samsung would not rest on its laurels and write self-congratulatory blog posts every summer if a foldable iPhone were to launch just a few weeks after the newest Fold.
Also, the more time that passes without a foldable iPhone, the harder it will be for Samsung to replace the traditional smartphone with a foldable form factor. And at 10 million units sold annually, that’s hardly going mainstream. That’s because something else might kill traditional smartphones: The sophisticated AR glasses of the future. And that sort of tech is a priority for Apple.
That’s not to say all the tech Samsung has devised for foldable phones won’t come in handy. But the world might use it to create other types of foldable devices instead of phones.
The post Why Samsung needs Apple to make a foldable iPhone appeared first on BGR.
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