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By Samsung Newsroom
▲ Samsung’s stunning display solutions like The Wall and Transparent MICRO LED displays greeted visitors at the Samsung booth at InfoComm 2024.
Samsung Electronics once again proved its leadership in digital signage at InfoComm 2024, North America’s largest audiovisual trade show. This year, InfoComm was held in Las Vegas, Nevada from June 12-14.
One of the biggest at InfoComm, Samsung’s booth drew attention from visitors of all kinds with its nearly 8,800-square-foot presence — as The Wall’s alluring visuals and the Transparent MICRO LED screen, which debuted at CES earlier this year, highlighted the entrance.
Samsung Celebrates New Company Record With Accolade-Filled Event
At the show, Samsung set a new company record by winning 11 awards, showcasing the best in visual technology. Awards won include:
Samsung SmartThings Pro: Future Publications Installation’s Best of Show Samsung SmartThings Pro: Future Publications Sound & Video Contractor’s Best of Show Samsung SmartThings Pro: Future Publications IT Pro’s Best of Show Samsung SmartThings Pro: Commercial Integrator’s Best Digital Signage Software Samsung SmartThings Pro: Commercial Integrator’s Best Large Scale Control Systems Samsung Color E-Paper: Future Publications Digital Signage’s Best of Show Samsung Interactive Whiteboard (WAD series): Future Publications Tech & Learning’s Best of Show Samsung Interactive Whiteboard (WAD series): SCN Installation Product Award’s Most Innovative Videoconferencing Product Samsung VXT: Future Publications IT Pro’s Best of Show Samsung Display Configurator: Commercial Integrator’s Best Installation Tools & Testers Samsung: rAVe Reader’s Choice Favorite Display Brand
Samsung SmartThings Pro: Businesses of All Kinds Get Better Connectivity and Enhanced Intelligence
▲ Samsung SmartThings extends from the home into businesses with the debut of SmartThings Pro, providing seamless control of business devices.
Samsung unveiled SmartThings Pro for the first time — highlighting how a hyper-connected business can transform its operations with new levels of intelligence and device connectivity. Users can access an all-in-one dashboard to manage business operations and storefront systems including Smart Signage, air conditioning systems, appliances and lighting. Features like AI Energy Mode can reduce brightness based on motion, environmental brightness and content analysis.
The user-friendly dashboard provides AI analytics for connected devices, perfect for retail integration to see customer behavior data in stores. Meanwhile, hotels can take advantage of connected devices to enable automatic check-in and check-out, along with automatic lighting in each room based on TV content, to provide a personalized experience for every guest.
SmartThings Pro is easy to implement with existing operations through customizable Application Programming Interfaces (APIs).
In addition to showing off solutions like SmartThings Pro, Samsung highlighted products and services that can transform specific industries including education, retail, corporate environments and food and beverage.
Education: The Interactive Whiteboard Gets an AI-Powered Upgrade
▲ Classrooms get an AI-fueled upgrade with the new models of Samsung’s Interactive Whiteboard.
The Interactive Whiteboard brings AI to InfoComm as enhancements on the education product help teachers and administrators more efficiently keep their students’ learning flowing. AI analyzes on-screen content as well as voice transcriptions and provided educational materials to generate quizzes for students. It’s also easy to control with voice recognition technology, in partnership with Merlyn Mind.
“InfoComm is the perfect place to reveal the AI-fueled innovations that the Merlyn Mind and Samsung teams have brought to the Interactive Whiteboard WAD series,” said Levi Belnap, Chief Revenue Officer at Merlyn Mind. “The next era of interactive displays is on showcase at this event, and we’re proud to feel the excitement surrounding our collaboration efforts. The secure, voice-enabled AI elements support new, intuitive methods for teachers to facilitate instruction, and we believe the future is bright for AI-powered solutions to help solve long-standing challenges in education.”
These AI tools add even more functionality to the Google EDLA-certified display — which offers a more interactive classroom environment through services like Google Classroom and Google Drive or a robust suite of educational tools and apps available through Google Play.
Retail and Grocery: Color E-Paper Digitizes a Traditional Paper Experience
▲ Samsung Color E-Paper launches at InfoComm, offering a low-power alternative to traditional paper signage.
Samsung Color E-Paper debuted at InfoComm, providing an alternative to paper signage or larger signage without losing color or versatility. The easy-to-move, lightweight frame operates at 0.00W1 when showing static images. Full color images are displayed with groundbreaking E Ink Spectra 6 technology, bringing full color options and an advanced color imaging algorithm for enhanced performance. Its mobile app also makes it easy to update content quickly.
Control Center & Corporate Offices: See More With Transparent Screens and 21:9 Video Conferencing
▲ The Wall can become a huge canvas for control centers.
▲ The Transparent MICRO LED display allows for a comprehensive view of all screens at once, allowing for fast action based on current situations. The Wall is a huge canvas for control centers to see detailed information.
The right signage can make all the difference when it’s necessary to see information quickly and easily. Any corporate or government control room can be enhanced with Samsung’s easy-to-see and even easy-to-see-through displays.
The Transparent MICRO LED display unveiled at CES shows how control room users can see more at once. Meanwhile, The Wall provides a large, crystal-clear screen for viewing multiple setups for a simultaneous, multi-dimensional view into all operations.
▲ An entirely new 21:9 video conferencing screen ratio redefines what large-screen video conferencing can look like.
For corporate meetings, a new 21:9 ratio screen makes video conferencing more efficient. The expansive ratio makes it easier to see faces and screen-shared content at the same time. In partnership with Cisco Room Kit EQX, this larger screen ratio supports dual displays to deliver an ultra-immersive video conference system.
Food and Beverage: Signage Makes People Hungry With Vibrant Pictures
▲ The brightness and clarity of the QxC series in food and beverage establishments draw people in by making menu offerings look vibrant and appetizing.
Announced at last year’s InfoComm, the QxC series offers an easy and intuitive interface in various sizes and brightness options to make the most out of any space — especially restaurants and food retailers. Menu items feel more realistic thanks to 4K UHD resolution, and energy usage can be managed through automatic brightness adjustments based on surrounding light.
Recently, Samsung’s Smart Signage QH55C — part of the QxC series — became the first digital signage to be recognized by invidis Green Signage — Hall of Fame. Honoring sustainable digital signage products from display manufacturers around the world, the Green Signage — Hall of Fame selected the QH55C model for its energy-efficient features and impressive reduction of 168 listed carbon footprint metrics.
Samsung Uses Its Deep Expertise To Educate at InfoComm
▲ Alex Lee presents the Samsung VXT platform in a keynote on the Technology Innovation Stage at InfoComm.
Alex Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics, gave a keynote on the VXT platform at the Technology Innovation Stage. Highlighting the ease of use and streamlined operations in the content management system, he outlined the goals of VXT — to maximize screen value, democratize screenshare and deploy a native, cloud-based CMS platform.
▲ Samsung’s new PIRS partnerships allow for customized solutions across verticals in Samsung VXT, a comprehensive cloud-based CMS platform.
Samsung highlighted its PIRS partners (Pre-Integrated and Repeatable Solutions) that provide various micro-vertical solutions.
Idomoo creates videos in seconds and shares nearly real-time updates to video boards for highly customizable signage updates Seenspire brings real-time content services to VXT and allows businesses to provide dynamic and engaging content with just a few clicks Stingray, known for its extensive library of audio and visual content and services, enriches VXT with high-quality music, videos and multimedia content VXT Art provides access to a world of art with partners like The Van Gogh Museum, Saatchi Art, Tate, Lumas and Yellow Korner Wisar Digital bridges Point-Of-Sale (POS) systems to menu boards to make it easier to manage menu changes and communicate current menu offerings to customers
The installation and setup of signage is a critical step in making the most out of it, and Samsung showed its solutions that ease the burden on integrators and businesses.
Samsung Display Configurator creates a virtual installation simulation to streamline installation planning and facilitate precise customization. Samsung Signage Setup Assistant allows users to calibrate and arrange their displays through a mobile app, automating the process for multiple screens while offering remote device control.
▲ Samsung’s 10,000-square-foot display greeted visitors to InfoComm 2024 in the West Hall of the Las Vegas Convention Center.
InfoComm is an exciting time every year. As industry experts filled the Las Vegas Convention Center’s West Hall, they were greeted by a massive 10,000-square-foot Samsung LED wall. Samsung wayfinder displays and directional signage helped attendees navigate the expansive exhibition space.
▲ Samsung set a new company record with 11 awards at InfoComm, including the rAVe Reader’s Choice Favorite Display Brand.
This year, Samsung once again proved its position as an industry leader. The company will continue to create solutions that take inspiration from the past to open new opportunities for businesses through innovative signage in the future.
1 The power measurement is based on IEC 62301 standards. According to the standards, the value is rounded to the second decimal place, and the average power below 0.005W is indicated as 0.00W.
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By Samsung Newsroom
What if technology could make an everyday moment richer, more connected and more lifelike? Samsung’s latest AI TV strives to enhance the viewing experience and integrate advanced technology into people’s lives so seamlessly that they barely notice.
▲ The 8K NQ8 AI Gen3 Processor combines AI sound, AI picture and AI optimization features for a frictionless viewing experience.
Samsung’s AI TV, 2024 Neo QLED 8K QN900D, is equipped with the 8K NQ8 AI Gen3 Processor, the company’s most powerful processor to date, as well as a neural processing unit (NPU) that runs twice as fast as its predecessor. Featuring eight times as many neural networks — 512 instead of 64 — the new AI TV analyzes and optimizes content in real time, delivering superior picture and sound quality and elevating the TV experience to one that places viewers at the center.
Full Immersion With AI Picture Technology
Watching a tennis match with the Samsung AI TV is like getting courtside seats. Every serve and every volley come to life right in the living room.
This immersive experience is possible thanks to 8K AI Upscaling Pro and AI Motion Enhancer Pro which work together to deliver exceptional clarity by sharpening low-resolution content and minimizing ball distortion and blurring.
▲ AI Motion Enhancer Pro uses deep learning to show the precise movements of a soccer ball during a match.
Revolutionizing Audio
Lifelike audio is equally important — and with AI guiding the experience, dialogue is crystal clear even in loud surroundings. Active Voice Amplifier Pro distinguishes between voices and background noise, cutting through the commotion so viewers hear only what’s important.
▲ Active Voice Amplifier Pro ensures that dialogue is clear and audible.
When watching a movie with Object Tracking Sound (OTS) Pro, viewers are no longer spectators — they’re in the character’s shoes, hearing everything from all directions.
▲ OTS Pro puts viewers in the scene so they hear what the characters hear.
Effortless Fine-Tuning
With AI Optimization, viewers can sit back and relax. This feature automatically fine-tunes the TV’s settings for the best viewing experience. Likewise, gamers don’t have to worry about adjusting the picture or sound with AI Auto Game Mode, which recognizes game titles and genres and automatically optimizes settings for an upgraded experience.
▲ AI Auto Game Mode allows users to focus on their gameplay.
AI Energy Mode conserves energy by using sensors to analyze ambient lighting before automatically adjusting the AI TV screen’s brightness. Similarly, the TV’s processor can identify on-screen motion and alter screen brightness. This feature represents a step toward greater sustainability.
▲ Samsung Tizen OS transforms the AI TV into a personal entertainment center.
Meanwhile, Samsung Tizen OS turns the AI TV into more than an entertainment center. A personal curator, the operating system tailors content to users’ preferences while protecting their privacy with Samsung Knox.
▲ Samsung Tizen OS transforms the AI TV into a personal entertainment center.
At its best, technology that enriches lives sits in the background — present, but not intrusive. Samsung’s AI TV continues to evolve to do just that by pushing the frontier of audio and visual experiences, personalized experiences and enhanced sustainability while putting AI to work under the hood.
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By Samsung Newsroom
At IFA 2023, Europe’s largest consumer trade show held in Berlin, Germany, Samsung Electronics underscored its vision for the future of home living — powered by the company’s cutting-edge devices and leading Bespoke products.
Notable figures from Samsung and partner companies outlined Samsung’s plans to drive positive change through exceptional innovation, impacting the individual lives of users as well as the world around them.
Benjamin Braun, Chief Marketing Officer at Samsung Europe, began by looking back at some of the company’s instrumental innovations that changed the status quo and shaped technological development. Samsung reiterated its commitment to fearlessly pioneering new endeavors, demonstrating its position as a leader within the industry.
“We are proud to be first and we will continue to innovate, however strange it seems to begin with,” Braun stated.
▲ “We have over 200 amazing products on show for you,” shared Benjamin Braun, Chief Marketing Officer at Samsung Europe.
Amidst an ever-changing world, Braun emphasized how Samsung has been actively listening to consumers throughout the years — producing leading products that meet their needs and add value to their lives. Continuing this pursuit, Samsung has shifted its focus to developing devices and appliances that both empower users on a global scale and contribute to the creation of a more sustainable future.
Enhancing Lives and Bettering the Planet
With climate change at the forefront of people’s minds, Samsung highlighted the company’s ongoing commitment to reducing its environmental impact and prioritizing climate-positive solutions, touching on the targets outlined in its new environmental strategy announced in September 2022. Understanding the urgency of the climate crisis, the company set ambitious goals to achieve net-zero carbon emissions for its Device eXperience (DX) Division by 2030 and company-wide by 2050. To meet these goals, Samsung noted the progress in transitioning to renewable energy sources, with 31% of its operations currently running on clean energy — up from 11% in 2021. Additionally, Aimee Holloran, Business Development Manager at Samsung Climate Solutions U.K., discussed how Samsung’s environmental commitment is embedded into its products, allowing users around the world to live more sustainably through the company’s devices and appliances.
▲ “We strive to embed sustainability in every aspect of our business and product strategies,” stated Aimee Holloran, Business Development Manager at Samsung Climate Solutions U.K.
To create innovative solutions based on scientific data, Samsung has joined hands with a variety of industry leaders such as Ocean Wise and Patagonia to tackle environmental issues gripping the planet. In September 2022, the companies partnered to develop the Less Microfiber Cycle for Bespoke washing machines, a remarkable step in addressing microplastics emissions.
Taking this further, Samsung leveraged its partnership with the companies to develop another groundbreaking innovation in June 2023. Charlie Cox, Manager of Microplastic Solutions at Ocean Wise, highlighted the development of the revolutionary new Less Microfiber Filter for Samsung washers to reduce up to 98% of microplastic emissions from laundry cycles.
“In just a year, Ocean Wise and Samsung have demonstrated the opportunity that exists for industry leaders — to empower their communities to take positive action and create impact at scale,” added Cox.
▲ “Ocean Wise’s collaboration with Samsung and Patagonia shows there are simple ways we can all be part of the solution to microfiber shedding,” said Charlie Cox, Manager of Microplastic Solutions at Ocean Wise (left). Samsung’s Less Microfiber Filter (right) helps reduce microplastic emissions from laundry.
The Less Microfiber Filter is a prime example of Samsung’s overall approach to sustainable product development – providing consumers with solutions that help them live eco-consciously using minimal effort. In line with this vision, Samsung continues to outfit its Galaxy devices with internal and external components made from recycled materials, in addition to creating product packaging that uses 100% recycled paper.
As climate change creates new challenges for people around the world, forward-thinking solutions are becoming increasingly necessary. To respond to global energy shortages and advance the transition to clean energy, Samsung emphasized its efforts in building out heat pump technology and leading the rapidly growing market in Europe.
Likewise, the company highlighted how its SmartThings home ecosystem is utilizing the latest technologies to help more than 280 million registered users save energy. By harnessing the power of AI across its line of Bespoke home appliances, Samsung’s AI Energy Mode optimizes appliance energy usage, reducing unnecessary energy waste and lowering energy bills simultaneously.
Transforming Homes Through Powerful Solutions
Aside from helping the planet, Samsung showcased its newest products that add value to consumers’ lives. Zeena Hill, Marketing Director at Samsung U.K., announced the launch of Samsung Food — a new AI-based application that gives users access to thousands of recipes. Samsung plans to link Samsung Food to Samsung Health by the end of this year, allowing users to better keep track of their health and dietary goals.
▲ “We’re excited to be bringing our complete lineup of Micro LED screens to Europe,” shared Zeena Hill, Marketing Director at Samsung U.K.
Samsung is revamping home entertainment and putting users in the center of the action through its new releases, such as the new 98-inch Neo QLED 8K TV. Samsung TVs feature unmatched image quality in sleek forms, and the company continues to release unique patterns and designs to meet the style needs of every user. As such, Samsung has partnered with Disney to launch The Frame-Disney100 Edition — a special, limited-edition version of The Frame TV for Disney lovers.
In addition, the company showcased its recently launched Odyssey Neo G9 gaming monitor and The Freestyle 2nd Gen portable projector — devices perfect for gamers who want to expand their field of vision to ensure they never miss a moment of gameplay. Users can experience games like Starfield, Bethesda Game Studios’ new action-packed role-playing game, in stunning detail on Samsung TVs and displays. Florian Liewer, Senior Director of International Gaming Marketing at Microsoft, discussed the two companies’ partnership on expanding Samsung Gaming Hub, highlighting how Samsung’s technology offers the ultimate gaming experience.
“Together with Samsung, we’re forging a path that aligns with Xbox’s vision for the future of gaming — reaching more players with breathtaking content,” said Liewer.
▲“We are inviting more players to embark on a journey with us,” said Florian Liewer, Senior Director of International Gaming Marketing at Microsoft
Aside from enhancing entertainment, Samsung detailed the ways it is helping users stay connected to the world around them. The company reemphasized its commitment to ensuring its devices and products meet the diverse needs of consumers and touched on how its latest accessibility features help as many users as possible. This includes TalkBack for Home Appliances and Services, which reads home appliance and service content on SmartThings, and Relumino Mode, which optimizes content on Samsung TVs, for those with visual impairments.
Future Possibilities Enabled by Technology
Partnerships have helped make some of Samsung’s technologies possible and, more broadly, brought the company closer to realizing its vision for a brighter future. In line with its goal to upgrade at-home living, Samsung partnered with electric vehicle charger manufacturer ABB and residential inverter brand SMA to collaborate on changing the ways houses are constructed.
“By integrating Samsung’s products with those of ABB and SMA, we can help make our homes even safer, smarter and more sustainable,” stated Lu Han, EVP of Building and Home Automation Solutions at ABB.
▲“With hundreds of new technologies and innovations each year, a joined up approach to home energy systems is vital,” said Lu Han, EVP of Building and Home Automation Solutions at ABB
Looking forward, Samsung sees the value in future technologies and the limitless applications they can have on the lives of consumers. With new ventures such as 6G deployment, AI capability expansion and more, the company remains excited and optimistic as it explores the remarkable potential of technology. Braun concluded the conference by stating Samsung will continue to improve users’ lives by listening to their needs.
▲ At its Press Conference at IFA 2023, Samsung Electronics emphasized how the company works to connect customers to “what matters most” to the media members and business partners in attendance
“With the help of 6G, AI and XR, augmented reality and mixed reality and artificial intelligence, we will make great advances in everything from healthcare to entertainment and remote work,” he stated.
For more information, please visit Samsung.com.
More pictures from the Samsung Electronics Press Conference at IFA 2023:
▲ SmartThings Energy puts users in control of how much power they use and when.
▲ The annual sales of Samsung’s foldable devices have exceeded the Note Series in Europe.
▲ Samsung’s Less Microfiber cycle and Less Microfiber Filter help reduce microplastic emissions from laundry.
▲ ABB and SMA have partnered with Samsung to work towards Zero Emission homes.
▲ Samsung’s vision for Samsung Food is for it to become the ultimate app for the entire food journey.
▲ Samsung’s state-of-the-art technology, combined with the limitless universe of Starfield, signals a thrilling new chapter in gaming.
▲ The Samsung Gaming Hub has over three thousand games to choose from, from leading games streaming partners Xbox, NVIDIA GeForce NOW, Amazon Luna and Utomik.
▲ An attendee takes a picture as Samsung shares that it has been recognized as No.1 in soundbars by global sales and market share for the ninth year in a row.
▲ The Frame-Disney100 Edition is “magical!”
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By Samsung Newsroom
Samsung TV Plus, Samsung’s free ad-supported TV (FAST) service, has grown into an industry-leading platform — operating 2,000 channels in 24 countries — since its launch in 2015. The platform’s success continues to skyrocket, with consumers in these countries using Samsung TV Plus across 500 million devices as of June 2023 and recording three billion hours of accumulated viewing time worldwide in 2022.
With its competitive service structure, Samsung TV Plus benefits consumers as well as content and ad partners — providing new, enriching viewing experiences thanks to its extensive network. The second article in this series looks at how the platform is setting the standard for at-home TV viewing experiences and its vision for the future.
The previous article in this series introduced the FAST market and the history behind Samsung TV Plus. This week, Samsung Newsroom sat down with Yujung Kang, Junga Park and Sejin Woo of the Visual Display Business at Samsung Electronics to discuss the current status of the industry-leading platform and its future.
▲ (From left) Sejin Woo, Yujung Kang and Junga Park of the Visual Display Business at Samsung Electronics
Get the Most Out of Your TV: Content for Every User
▲ Since its launch in 2015, Samsung TV Plus has grown to become an industry-leading platform, offering 2,000 channels in 24 countries.
Samsung TV Plus, Samsung Electronics’ FAST platform, provides viewers with high-quality entertainment. By simply turning on their smart TVs, Samsung TV Plus users have access to thousands of ad-supported channels with no subscription necessary. “Focusing on the fundamental value of TVs, Samsung TV Plus was designed to resemble broadcast TV, allowing viewers to enjoy content without the hassle of a complicated set-up process,“ said Sejin Woo.
The biggest advantage of Samsung TV Plus is its competitive content offerings that enable users to conveniently access a variety of popular programs from a single platform. Users can binge-watch their favorite TV series and discover new programs through tailored content recommendations.
Samsung TV Plus’ Secret to Success: A Carefully Calibrated Operation
▲ Yujung Kang explains the content adjustment process of partner channels on Samsung TV Plus.
In addition to offering diverse content, Samsung optimizes the viewing experience for users through its content partnerships. Partners must undergo an onboarding process for nine to 13 weeks to adjust screen aspect ratio, resolution and device compatibility — building an enriching viewing experience fit for any streaming environment.
“Since unexpected problems can occur even when you follow the rules, human intervention is necessary when tailoring content to devices,” said Yujung Kang. The operation team monitors streaming specifications when a channel launch is set, so users can comfortably stream content across different devices such as smartphones, tablets and TVs. A variety of factors must be checked including the audio-to-video synchronization, program guide, logos and thumbnails — against more than 10 categories and subcategories. This rigorous procedure is designed to detect and identify any potential issues that may arise when content is continuously played for more than 24 hours. Once completed, Samsung adjusts the subtitle readability and ensures stable streaming with engineers.
These processes serve as the foundation for seamlessly hosting and operating over 2,000 global channels in real-time, all day every day. “We carefully listen and communicate with viewers while directly monitoring each channel during launch, operation and termination — treating our partner channels like our own company products,“ said Yujung.
Customized Content for Every Occasion
While stable service is crucial during viewing, content quality makes all the difference. To reduce content clutter and guarantee content quality meets the highest standards, Samsung focuses on providing high-quality content rather than merely expanding the number of channels. In line with this approach, Samsung TV Plus considers objective viewer data analytics and conducts internal discussions to curate a selection of content that users will enjoy watching.
Samsung TV Plus’ goal is to make every hour “prime time.” To this end, Samsung updates content and adjusts channels every other week so that viewers have access to only the best content they are bound to enjoy. Upon analyzing data and trends, the company removes content from the platform that has low viewership. In addition to this, Samsung regularly organizes channels around certain events, holidays and seasons to promote content users may not want to miss out on.
▲ Sejin Woo explains how strategy is necessary when organizing channels on Samsung TV Plus.
“Before adding a new season of a TV series, we create a channel where viewers can watch previous seasons and adjust the order of channels to make the content stand out,” said Sejin. “There’s a strategy behind every channel.”
Targeting Global Viewers Through Curated Content
Understanding the unique content preferences of users around the world is essential when determining channel offerings as users’ preferences differ by location, culture and more. As such, Samsung TV Plus works with content partnership experts in each region to understand and source content.
▲ Junga states how she prioritizes understanding global cultures when selecting content.
“We’re able to identify the true value of content only when we combine data with the opinions of experts who fully understand a target country,” Junga Park said. While data is crucial when analyzing a TV program’s relative popularity, content experts provide valuable insight into the preferences of local viewers, ensuring that selected content will be well received.
“It is a delicate balance of art and science,” she added.
▲ Different titles and genres are popular in different countries
These differences in content preferences are particularly noticeable between viewers in Korea and the United States. While Korean viewers tend to select trending shows, American viewers prefer to watch shows based on individual preferences.
“In Korea, people will ask each other if they have seen the latest episode of a TV show since trending content is a conversation starter. However, in the United States, the popularity of over 200 channels is pretty evenly spread — reflecting the diversity of viewers’ content preferences,” said Yujung.
Local content is especially well received in multilingual nations such as India and European countries. Yet, preferences for subtitles differ by region — viewers in Korea are not disturbed by subtitles, but viewers in Spain prefer dubbed content. “When it comes to sourcing content, our top priority is language. For example, we provide not only English and Hindi, but also Marathi, Tamil, Punjabi, Gujrati, Bengali, Telegu, and Bhojpuri content in India,” she added.
Samsung TV Plus Aims To Become a Next Generation Media Platform
Samsung TV Plus is celebrating its ninth anniversary by expanding its service to more devices and continuing to enhance its content library through stronger partnerships.
Looking ahead, Yujung highlighted how Samsung is seeking to use the latest technological tools to increase efficiency. “Many factors, such as resolution, subtitles and content format, still need to be managed by someone,” she said. “We are planning to adopt automation processes across our operations to make them more efficient. Since ‘operation never sleeps,’ we will enable our service to be automatically set if data is entered. More efficient service operation is one of our top priorities.”
Another goal for the platform is to expand market presence and brand awareness. “There are some users who use Samsung TV Plus frequently but don’t necessarily know it’s a Samsung product,” said Sejin. “This year, we will carry out customized marketing activities tailored to each country and drive more global users to the platform through stronger brand awareness.”
Junga is confident that the FAST market will continue to grow as global streaming services such as Samsung TV Plus strive to become the next generation of TV. “Samsung will continue to enhance the platform to become the world’s largest TV service provider, one that will present users with unparalleled viewing experiences while ensuring content and ad partners benefit,” said Junga.
As a new era of TV emerges, Samsung remains steadfast in its commitment to providing the best viewing experiences for users around the world.
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