By STF News
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By STF News
After a two-year hiatus, Europe’s biggest home appliances trade show is back and better than ever. IFA 2022 took place offline on September 2 in Berlin, Germany, where Samsung Electronics showcased its latest lineup in the Samsung Town exhibition hall. With various zones, such as the SmartThings Life Zone and Everyday Sustainability Zone, visitors could experience the latest products in visual display, home appliances, mobile and memory categories.
Samsung Newsroom takes you to the scene of Samsung Town in this three-story series. In this first story, we’ll cover Samsung’s eco-conscious efforts for sustainable daily lives. In the second story, we’ll share the integrated connected experience enabled by SmartThings Home Life. In the third story, we’ll give you a tour of Samsung’s latest products in the exhibition hall — making you feel as if you are actually there.
At its SmartThings Home booth, Samsung Electronics showcased its vision for the future of home living. The booth featured a setup of seven real home spaces, such as a bedroom, living room and kitchen, allowing visitors to experience and learn about the capabilities of SmartThings.
SmartThings presents a fully integrated home experience by connecting not only Samsung products and services but also third-party devices such as lighting and window blinds to cater to your own lifestyle. SmartThings also helps consumers live a more sustainable life by suggesting ways users can save energy around the home by analyzing energy usage patterns and more.
▲ When Good Morning Mode is activated, the curtains open and the lights turn on automatically. The air conditioner switches to auto mode and The Frame TV automatically turns on, displaying a photograph to ease you into the morning.
▲ Visitors can experience the Movie Mode in the Living Room exhibition space. Once Movie Mode is activated, the TV turns on automatically, the curtains close and the lights darken simultaneously. The air conditioner and the air purifier switch to WindFree mode to help focus on the movie. With a single, simple step, the living room turns into a theatre right before your eyes.
▲ Experience your own home office created with SmartThings. After activating Work From Home mode on the Smart Monitor, the light brightens and the air conditioner and air purifier switch to WindFree mode.
▲ In Home Gym area, the air conditioner and air purifier automatically turn on once Workout Mode is activated, freshening up the space. You can compare your form with the workout videos of your choice using the Multi-View function on the TV. By checking your form in real-time, your workout can be more effective. Once you complete your daily workout, you can check your workout results using Galaxy Watch.
▲ When you put beef in the Family Hub Refrigerator and save it under the Food List, the SmartThings Cooking recommends personalized recipes and meal plans based on users’ tastes, dietary needs and groceries on hand. The recommended recipe for tonight is steak. Press the Send to Oven button, place the meat inside the Smart Oven and your meal prep for dinner is done.
▲ When Game Mode is activated, the illuminance lowers and colorful lights fill the room. The air purifier switches to Soundless mode to help make gamers feel as if they’re actually in the game.
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By STF News
Samsung Electronics today demonstrated its vision for a smarter life and a sustainable future. During its IFA 2022 press conference, the company highlighted its revamped SmartThings, which unlocks new possibilities for connectivity, customizability and sustainability across Samsung’s product categories.
The keynote showcased Samsung’s latest advancements in home appliances, TV, display, mobile and wearable technology: an ecosystem of devices intelligently connected to protect the environment, support healthier lifestyles and make every day more fun and entertaining.
A New Frontier of Connected Living With SmartThings
Samsung has integrated the SmartThings across its product categories,1 creating an inclusive ecosystem and an unmatched multi-device experience that enables users to control and transform their environment as they wish. SmartThings empowers consumers to get the most out of their Samsung devices, as well as third-party products they may already own.
This simplifies and opens up options for connectivity. It also creates more possibilities for users to tailor their device experiences, encouraging them to find new ways to enjoy their products. By allowing you to live every day in the most efficient, productive and comfortable ways, SmartThings gives you more time to focus on what matters to you most.
“Through our latest innovations, Samsung is providing more open, more connected and smarter experiences for everyone,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “We are continuing our mission to bring game-changing solutions to support your lifestyle, offer new ways to be entertained, all while challenging how we can look after our planet.”
▲ Benjamin Braun, Chief Marketing Officer and Vice President for Samsung Europe, delivering an opening speech at the IFA 2022 press conference.
Helping Consumers Live More Sustainably
To create the ultimate sustainable home experience and to become the No. 1 energy efficiency brand, Samsung is combining SmartThings-based connectivity with the energy efficiency built right into its home appliance products. Customers are empowered to make eco-conscious decisions with the help of SmartThings Energy, which monitors usage patterns and provides real-time data, making it easier for users to understand how they are consuming energy.
By 2023, 100% of Samsung’s major home appliances will be Wi-Fi enabled and offer the SmartThings Energy service by default, allowing consumers to continuously reduce energy usage with ease. What’s more, Samsung appliances will go beyond the current highest energy rating2 to deliver an extra 10%3 of energy savings.
Using the sustainable solutions recommended by SmartThings Energy and implementing them through the help of intuitive features like AI Energy Mode,4 customers can take steps towards lowering consumption at home by switching compatible smart appliances5 to energy saving mode.
The Bespoke AI Washer offers AI Ecobubble, which turns detergent into bubbles that quickly get absorbed into the laundry. This delivers the same level of cleanliness while reducing energy usage by up to 70%.6 Users can also reduce energy waste with AI Wash Cycle, which identifies optimal levels of water and detergent, then adjusts soaking, rinsing and spinning times.
The Digital Inverter Motor in washers and dryers, as well as the Digital Invertor Compressor in refrigerators, are covered for 20 years by the most comprehensive warranty7 Samsung has offered yet, to assure customers that their appliances won’t need replacing8 any time soon.
For more sustainable entertainment, Samsung introduced the SolarCell Remote, which charges by exposure to light and radio frequencies from devices like Wi-Fi routers.9 Samsung estimates that over seven years, the company could prevent more than 200 million batteries from entering landfills. This year, Samsung is opening up the licence for this design to the public, so that other manufacturers can be more sustainable too.
Samsung is also contributing to a cleaner environment by repurposing ocean-bound plastics. The company is repurposing discarded fishing nets, using them to create a new material for use in mobile products including the Galaxy Z Flip4, Z Fold4 and Buds2 Pro. By the end of 2022, Samsung could prevent more than 50 tons of plastic from entering the world’s oceans.
Samsung is also aiming to create Net Zero Homes across Europe through various partnerships. With Qcells, the company is exploring ways to harness solar energy. With SMA, the leading residential inverter brand in the E.U., Samsung will connect more solar panels to SmartThings Energy. Samsung is also collaborating with global building, home automation and EV charger manufacturers such as ABB.
▲ Tanya Weller, Marketing Manager, Digital Appliances for Samsung U.K., delivering a session speech at the IFA 2022 press conference.
Supporting Your Wellness Everywhere
Samsung’s dedication to healthy living is reflected in its broad range of connected devices that focus on wellbeing. From air quality control to healthier cooking and even pet care, SmartThings offers many ways to look after the health of everyone in your home.
SmartThings Home Life centralizes all existing SmartThings services, including SmartThings Cooking, Clothing Care, Pet Care, Air Care and Energy, into an accessible hub on smartphones. This allows customers to look after various elements of their home from anywhere. But SmartThings is more than home appliances. It also includes Galaxy devices, such as the latest Galaxy Watch5 series.
With Samsung’s groundbreaking BioActive sensor, Galaxy wearable devices monitor multiple aspects of your body to give you a holistic understanding of your health, whether you’re working or working out. Users can also track their sleep quality and receive customized sleep coaching. And with SmartThings, they can automatically adjust device settings for a customized experience, whether it’s before bed for a better sleep environment or during the day for optimal viewing conditions.
Personalized Entertainment and Gaming for All
With SmartThings, every day is more fun. Samsung is opening up viewing and gaming possibilities for all, enabling new ways to be entertained. Customers have a broad range of viewing options, including the wall-sized MICRO LED, the large-screen Neo QLED 8K and the portable Freestyle.
New for 2022 is Samsung’s The Frame with Matte Display, which enhances viewing experiences with reduced reflections, offering realistic picture quality regardless of the lighting conditions. With the Samsung TV Plus service, viewers can easily switch from watching on the big screen to watching on the go.
Gamers also have plenty of choice. The Odyssey Ark offers an experience like no other, thanks to the 1000R curvature that wraps around users’ field of vision for maximum immersion. The Odyssey Neo G8 is great for serious gamers, while Smart Monitors offer flexibility for those who want to use the same display for work and play.
In addition, the recently launched Samsung Galaxy Z Fold4 has a screen that doubles in size, on a device that still fits in your pocket: an ideal choice for gaming on the go. Samsung foldable smartphones are now mainstream, with more than twice the units shipped across Europe compared to last year.10 From September, Samsung is bringing the latest innovations to even more users, with the new software on the Z Fold4, Flip4 and the Watch5 expanding to our previous generations.
▲ Mack Isaac, Content Creator, Gen Z Campaigns & Social Content for Samsung Europe, delivering a session speech at the IFA 2022 press conference.
Greater Experiences Through Open Collaboration
Openness and collaboration are key elements of Samsung’s philosophy, and the company has collaborated with some of the biggest names in technology and entertainment to give consumers a unique experience.
In 2022, Samsung launched the Gaming Hub, which offers an all-in-one platform for discovering and playing cloud games, including those on Xbox Game Pass, NVIDIA GeForce NOW, Google Stadia, Utomik and Amazon Luna (U.S. only). This opens up gaming to a whole new crowd of potential gamers who do not own a games console, widening the gaming community and making the hobby more accessible than ever.
Samsung has also partnered with Philips Hue to provide immersive music experiences on Galaxy smartphones and tablets. When users listen to music on these devices, their Hue lights can automatically change colors or dim with SmartThings music sync.
From movies and games to music, Samsung understands that entertainment is most exciting when it evolves. Samsung has found a new partner in TikTok, the home of the most dynamic community of content creators right now. Together, Samsung and TikTok will work to find some of the most exciting music makers creating right now and provide unrivalled opportunities for them to build their careers in the industry.
Through SmartThings, Samsung is not only on a mission to enhance product connectivity. The company is already enabling new experiences, healthier living, better entertainment and more sustainable lifestyles. But that is only the beginning: along with products from 300 other brands and 230 million registered SmartThings users, the possibilities for a smarter life are truly limitless.
1 SmartThings Energy currently works with around 40 Samsung home appliances that are SmartThings enabled. These include washing machines, clothes dryers, dish washers, air conditioners, air purifiers, vacuum cleaners, ovens, hoods, cooktops, microwave ovens, TVs (models launched after June 2022) and energy meters.
2 According to the European Energy Standard, the highest energy efficiency rating for home appliances is A for refrigerators and washing machines, and A+++ for dryers and air conditioners (EHS).
3 Extra 10% of energy saving is applicable for Bespoke AI laundry, Bespoke bottom mounted freezer and Eco Heating System.
4 Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
5 Only available for smart appliances that are compatible with AI Energy mode.
6 Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble (WF0702WKU). Individual results may vary.
7 The 20-year warranty is only applicable to the digital inverter motors in washers and dryers and compressors in refrigerators, sold in the E.U. starting in July in addition to digital inverter motors found in washers sold in the U.S. It is limited to products manufactured by Samsung and subcontracted manufacturers and does not apply to any outsourced products.
8 Samsung works within the WEEE (Waste of Electrical and Electronic Equipment) regulations for the environmentally safe collection, treatment, recycling and disposal of equipment.
9 Compatible with 2.4GHz Wi-Fi, see https://solarcellremote.samsung.com/ for more.
10 Galaxy Z Fold4 and Z Flip4 shipped until August 31, 2022 vs. Z Fold3 and Z Flip3 shipped until August 31, 2021.
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By STF News
Gamescom 2022, the world’s largest gaming show, kicked off grabbing much attention in Cologne, Germany on August 24. Gamescom, which was held virtually for the past two years, resumed on site after three years.
Samsung Electronics constructed the ‘Odyssey City’ booth at Gamescom 2022, where players can experience a variety of products to match their gaming tastes. The booth includes the ‘Ark Highlight Zone’, where visitors can experience the world’s first 55-inch gaming screen with 1000R curvature, the Odyssey Ark, a hands-on experience zone where visitors can play a game with Samsung’s gaming displays such as the Odyssey Neo G8 and the Odyssey Neo G7, and the ‘Samsung Gaming Hub Zone’ where visitors can enjoy a cloud game via a Samsung display without any additional devices.
Check out the photos below for a peek at the exciting ‘Odyssey City’ where you can learn everything about Odyssey and experience the future of gaming.
■ Welcome to the Odyssey City
▲ Cosplayers pose in front of the ‘Samsung Odyssey City’ booth located in the central hall 9 of Cologne Messe, where Gamescom 2022 is being held.
▲ The scene of ‘Samsung Odyssey City’ at Gamescom 2022. A wide range of zones allow visitors to experience Odyssey products and to see Samsung’s vision for the future of gaming displays.
■ The Odyssey Ark Unveiled for the First Time in Europe
▲ The Odyssey Ark offers a perfectly immersive gaming experience for gamers with Multi View, Cockpit Mode, 4K resolution and 165Hz refresh rate. The mesmerizing design captures many people’s attention.
▲ Visitors at the Samsung booth are playing a game using the Odyssey Ark’s Cockpit Mode and Multi View.
▲ In the Odyssey Ark Zone, global gaming influencers film and talk about the Odyssey Ark.
■ The ‘Odyssey City’ Receives Attention From Global Media
▲ The Odyssey Ark and Samsung Gaming Hub were announced at the media event on August 24.
■ The Odyssey Lineup Optimized To Enjoy the Most Immersive Experience
▲ The Odyssey Neo G8, world’s first 4K, 240Hz monitor was awarded the Best of Innovation Award in the Gaming category at CES 2022. Visitors are enjoying games through the Odyssey Neo G8.
▲ Visitors are experiencing the full Odyssey lineup, including the Odyssey Neo G7.
■ Experience the Best of Gaming in One Place With Samsung Gaming Hub
▲ Samsung Gaming Hub is a platform that allows users to play cloud games without connecting to additional devices such as a console or PC, or game installations. Visitors are experiencing the Samsung Gaming Hub through the Odyssey Ark.
▲ Visitors are experiencing the Samsung Gaming Hub with the Odyssey G7 (G70B) and the Odyssey G6 (G65B).
▲ Visitors are experiencing the Samsung Gaming Hub with the Neo QLED (QN95B).
■ ‘Odyssey City’, a Festival for Gamers
▲ Cosplayers, dressed up as characters from their favorite games and movies, caught the attention at the Samsung Electronics booth.
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Samsung is a couple of weeks away from returning to the Unpacked stage. This time, it’ll unveil new foldable devices and wearable gadgets. The Galaxy Z Fold 4 and Flip 4 will be the main stars of the event, although Samsung fans also expect the Watch 5 and brand new Galaxy Buds, come August 10th. Almost everything has leaked about the new foldable phones in the past few weeks. The only thing missing was the price for the Galaxy Z Fold 4 and Flip 4, but there’s a rumor about that.
The European pricing structure for the Flip 4 has leaked, indicating that Samsung might not plan any significant price changes for the more affordable foldable handset. The Flip 4 should cost just as much as its predecessor in the region, so we’d expect Samsung to keep the Fold 4 price in place as well.
Smartphone price hikes shouldn’t be a surprise
Flagship smartphone vendors routinely keep last year’s pricing structure in place, but 2022 isn’t a regular year, and foldable phones aren’t regular flagships. The massive inflation following the pandemic and the war in Ukraine has forced suppliers to increase prices. In turn, smartphone makers might pass those costs to the consumer.
That’s not great news for Samsung foldable devices, which continue to be more expensive than traditional flagships. Samsung has lowered the prices since the first Fold and Flip models. And the company throws plenty of promos at consumers in a bid to reduce the entry cost. But Samsung phones are more expensive than their counterparts from China. Luckily for Samsung, those rival devices aren’t widely available.
Considering all these conditions, it’s clear that Samsung can’t offer massive price discounts for the Galaxy Z Fold 4 and Flip 4 this year. At best, Samsung can keep prices in place for one more year. That’s what the new leak suggests.
Galaxy Z Flip 4 leaked press render. Image source: MySmartPrice Galaxy Z Flip 4 price in Europe
As always, with European Union prices for goods, we’ll remind you that the prices below factor in tax. That’s how it works. Therefore, converting the prices in dollars will not get you the full picture. On the other hand, since the dollar and the euro reached parity, converting the prices below is very simple.
That said, a new report provides the purported prices for the Galaxy Z Flip 4 variants. Here’s what buyers in the EU might expect:
128GB Galaxy Z Flip 4: $1,080 256GB Galaxy Z Flip 4: $1,160 512GB Galaxy Z Flip 4: $1,280 Whatever the final price for the Flip 4, the entire EU region will offer a similar pricing structure, with small variations. Italian blog Tutto Android speculates that the 128GB model might cost $1,099 in Italy. That price point is in line with the Galaxy Z Flip 3’s cost last year.
Galaxy Z Fold 4 press image leak. Image source: 91mobiles/Evan Blass How to reduce the cost of foldable phones.
If the Flip 4 price quotes are accurate, we’d expect Samsung to keep the Flip 3 prices in various markets. The new affordable foldable might start at $999 in the US before all the deals.
Similarly, Fold 4 might keep the Fold 3 starting price in place. That’s $1,799 before deals and promos. But you might get just 128GB of storage instead of 256GB like last year.
The good news is that Samsung will have plenty of preorder deals for fans. You can start saving right away by registering your interest to preorder. You score at least $100 in savings for either the Fold 4 or Flip 4. And savings go up to $200 if you also register to preorder the new Samsung wearables.
The post Galaxy Z Flip 4 leak indicates no price changes for affordable foldable appeared first on BGR.
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