By Samsung Newsroom
At IFA 2023, Europe’s largest consumer trade show held in Berlin, Germany, Samsung Electronics underscored its vision for the future of home living — powered by the company’s cutting-edge devices and leading Bespoke products.
Notable figures from Samsung and partner companies outlined Samsung’s plans to drive positive change through exceptional innovation, impacting the individual lives of users as well as the world around them.
Benjamin Braun, Chief Marketing Officer at Samsung Europe, began by looking back at some of the company’s instrumental innovations that changed the status quo and shaped technological development. Samsung reiterated its commitment to fearlessly pioneering new endeavors, demonstrating its position as a leader within the industry.
“We are proud to be first and we will continue to innovate, however strange it seems to begin with,” Braun stated.
▲ “We have over 200 amazing products on show for you,” shared Benjamin Braun, Chief Marketing Officer at Samsung Europe.
Amidst an ever-changing world, Braun emphasized how Samsung has been actively listening to consumers throughout the years — producing leading products that meet their needs and add value to their lives. Continuing this pursuit, Samsung has shifted its focus to developing devices and appliances that both empower users on a global scale and contribute to the creation of a more sustainable future.
Enhancing Lives and Bettering the Planet
With climate change at the forefront of people’s minds, Samsung highlighted the company’s ongoing commitment to reducing its environmental impact and prioritizing climate-positive solutions, touching on the targets outlined in its new environmental strategy announced in September 2022. Understanding the urgency of the climate crisis, the company set ambitious goals to achieve net-zero carbon emissions for its Device eXperience (DX) Division by 2030 and company-wide by 2050. To meet these goals, Samsung noted the progress in transitioning to renewable energy sources, with 31% of its operations currently running on clean energy — up from 11% in 2021. Additionally, Aimee Holloran, Business Development Manager at Samsung Climate Solutions U.K., discussed how Samsung’s environmental commitment is embedded into its products, allowing users around the world to live more sustainably through the company’s devices and appliances.
▲ “We strive to embed sustainability in every aspect of our business and product strategies,” stated Aimee Holloran, Business Development Manager at Samsung Climate Solutions U.K.
To create innovative solutions based on scientific data, Samsung has joined hands with a variety of industry leaders such as Ocean Wise and Patagonia to tackle environmental issues gripping the planet. In September 2022, the companies partnered to develop the Less Microfiber Cycle for Bespoke washing machines, a remarkable step in addressing microplastics emissions.
Taking this further, Samsung leveraged its partnership with the companies to develop another groundbreaking innovation in June 2023. Charlie Cox, Manager of Microplastic Solutions at Ocean Wise, highlighted the development of the revolutionary new Less Microfiber Filter for Samsung washers to reduce up to 98% of microplastic emissions from laundry cycles.
“In just a year, Ocean Wise and Samsung have demonstrated the opportunity that exists for industry leaders — to empower their communities to take positive action and create impact at scale,” added Cox.
▲ “Ocean Wise’s collaboration with Samsung and Patagonia shows there are simple ways we can all be part of the solution to microfiber shedding,” said Charlie Cox, Manager of Microplastic Solutions at Ocean Wise (left). Samsung’s Less Microfiber Filter (right) helps reduce microplastic emissions from laundry.
The Less Microfiber Filter is a prime example of Samsung’s overall approach to sustainable product development – providing consumers with solutions that help them live eco-consciously using minimal effort. In line with this vision, Samsung continues to outfit its Galaxy devices with internal and external components made from recycled materials, in addition to creating product packaging that uses 100% recycled paper.
As climate change creates new challenges for people around the world, forward-thinking solutions are becoming increasingly necessary. To respond to global energy shortages and advance the transition to clean energy, Samsung emphasized its efforts in building out heat pump technology and leading the rapidly growing market in Europe.
Likewise, the company highlighted how its SmartThings home ecosystem is utilizing the latest technologies to help more than 280 million registered users save energy. By harnessing the power of AI across its line of Bespoke home appliances, Samsung’s AI Energy Mode optimizes appliance energy usage, reducing unnecessary energy waste and lowering energy bills simultaneously.
Transforming Homes Through Powerful Solutions
Aside from helping the planet, Samsung showcased its newest products that add value to consumers’ lives. Zeena Hill, Marketing Director at Samsung U.K., announced the launch of Samsung Food — a new AI-based application that gives users access to thousands of recipes. Samsung plans to link Samsung Food to Samsung Health by the end of this year, allowing users to better keep track of their health and dietary goals.
▲ “We’re excited to be bringing our complete lineup of Micro LED screens to Europe,” shared Zeena Hill, Marketing Director at Samsung U.K.
Samsung is revamping home entertainment and putting users in the center of the action through its new releases, such as the new 98-inch Neo QLED 8K TV. Samsung TVs feature unmatched image quality in sleek forms, and the company continues to release unique patterns and designs to meet the style needs of every user. As such, Samsung has partnered with Disney to launch The Frame-Disney100 Edition — a special, limited-edition version of The Frame TV for Disney lovers.
In addition, the company showcased its recently launched Odyssey Neo G9 gaming monitor and The Freestyle 2nd Gen portable projector — devices perfect for gamers who want to expand their field of vision to ensure they never miss a moment of gameplay. Users can experience games like Starfield, Bethesda Game Studios’ new action-packed role-playing game, in stunning detail on Samsung TVs and displays. Florian Liewer, Senior Director of International Gaming Marketing at Microsoft, discussed the two companies’ partnership on expanding Samsung Gaming Hub, highlighting how Samsung’s technology offers the ultimate gaming experience.
“Together with Samsung, we’re forging a path that aligns with Xbox’s vision for the future of gaming — reaching more players with breathtaking content,” said Liewer.
▲“We are inviting more players to embark on a journey with us,” said Florian Liewer, Senior Director of International Gaming Marketing at Microsoft
Aside from enhancing entertainment, Samsung detailed the ways it is helping users stay connected to the world around them. The company reemphasized its commitment to ensuring its devices and products meet the diverse needs of consumers and touched on how its latest accessibility features help as many users as possible. This includes TalkBack for Home Appliances and Services, which reads home appliance and service content on SmartThings, and Relumino Mode, which optimizes content on Samsung TVs, for those with visual impairments.
Future Possibilities Enabled by Technology
Partnerships have helped make some of Samsung’s technologies possible and, more broadly, brought the company closer to realizing its vision for a brighter future. In line with its goal to upgrade at-home living, Samsung partnered with electric vehicle charger manufacturer ABB and residential inverter brand SMA to collaborate on changing the ways houses are constructed.
“By integrating Samsung’s products with those of ABB and SMA, we can help make our homes even safer, smarter and more sustainable,” stated Lu Han, EVP of Building and Home Automation Solutions at ABB.
▲“With hundreds of new technologies and innovations each year, a joined up approach to home energy systems is vital,” said Lu Han, EVP of Building and Home Automation Solutions at ABB
Looking forward, Samsung sees the value in future technologies and the limitless applications they can have on the lives of consumers. With new ventures such as 6G deployment, AI capability expansion and more, the company remains excited and optimistic as it explores the remarkable potential of technology. Braun concluded the conference by stating Samsung will continue to improve users’ lives by listening to their needs.
▲ At its Press Conference at IFA 2023, Samsung Electronics emphasized how the company works to connect customers to “what matters most” to the media members and business partners in attendance
“With the help of 6G, AI and XR, augmented reality and mixed reality and artificial intelligence, we will make great advances in everything from healthcare to entertainment and remote work,” he stated.
For more information, please visit Samsung.com.
More pictures from the Samsung Electronics Press Conference at IFA 2023:
▲ SmartThings Energy puts users in control of how much power they use and when.
▲ The annual sales of Samsung’s foldable devices have exceeded the Note Series in Europe.
▲ Samsung’s Less Microfiber cycle and Less Microfiber Filter help reduce microplastic emissions from laundry.
▲ ABB and SMA have partnered with Samsung to work towards Zero Emission homes.
▲ Samsung’s vision for Samsung Food is for it to become the ultimate app for the entire food journey.
▲ Samsung’s state-of-the-art technology, combined with the limitless universe of Starfield, signals a thrilling new chapter in gaming.
▲ The Samsung Gaming Hub has over three thousand games to choose from, from leading games streaming partners Xbox, NVIDIA GeForce NOW, Amazon Luna and Utomik.
▲ An attendee takes a picture as Samsung shares that it has been recognized as No.1 in soundbars by global sales and market share for the ninth year in a row.
▲ The Frame-Disney100 Edition is “magical!”
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By Samsung Newsroom
Samsung TV Plus, Samsung’s free ad-supported TV (FAST) service, has grown into an industry-leading platform — operating 2,000 channels in 24 countries — since its launch in 2015. The platform’s success continues to skyrocket, with consumers in these countries using Samsung TV Plus across 500 million devices as of June 2023 and recording three billion hours of accumulated viewing time worldwide in 2022.
With its competitive service structure, Samsung TV Plus benefits consumers as well as content and ad partners — providing new, enriching viewing experiences thanks to its extensive network. The second article in this series looks at how the platform is setting the standard for at-home TV viewing experiences and its vision for the future.
The previous article in this series introduced the FAST market and the history behind Samsung TV Plus. This week, Samsung Newsroom sat down with Yujung Kang, Junga Park and Sejin Woo of the Visual Display Business at Samsung Electronics to discuss the current status of the industry-leading platform and its future.
▲ (From left) Sejin Woo, Yujung Kang and Junga Park of the Visual Display Business at Samsung Electronics
Get the Most Out of Your TV: Content for Every User
▲ Since its launch in 2015, Samsung TV Plus has grown to become an industry-leading platform, offering 2,000 channels in 24 countries.
Samsung TV Plus, Samsung Electronics’ FAST platform, provides viewers with high-quality entertainment. By simply turning on their smart TVs, Samsung TV Plus users have access to thousands of ad-supported channels with no subscription necessary. “Focusing on the fundamental value of TVs, Samsung TV Plus was designed to resemble broadcast TV, allowing viewers to enjoy content without the hassle of a complicated set-up process,“ said Sejin Woo.
The biggest advantage of Samsung TV Plus is its competitive content offerings that enable users to conveniently access a variety of popular programs from a single platform. Users can binge-watch their favorite TV series and discover new programs through tailored content recommendations.
Samsung TV Plus’ Secret to Success: A Carefully Calibrated Operation
▲ Yujung Kang explains the content adjustment process of partner channels on Samsung TV Plus.
In addition to offering diverse content, Samsung optimizes the viewing experience for users through its content partnerships. Partners must undergo an onboarding process for nine to 13 weeks to adjust screen aspect ratio, resolution and device compatibility — building an enriching viewing experience fit for any streaming environment.
“Since unexpected problems can occur even when you follow the rules, human intervention is necessary when tailoring content to devices,” said Yujung Kang. The operation team monitors streaming specifications when a channel launch is set, so users can comfortably stream content across different devices such as smartphones, tablets and TVs. A variety of factors must be checked including the audio-to-video synchronization, program guide, logos and thumbnails — against more than 10 categories and subcategories. This rigorous procedure is designed to detect and identify any potential issues that may arise when content is continuously played for more than 24 hours. Once completed, Samsung adjusts the subtitle readability and ensures stable streaming with engineers.
These processes serve as the foundation for seamlessly hosting and operating over 2,000 global channels in real-time, all day every day. “We carefully listen and communicate with viewers while directly monitoring each channel during launch, operation and termination — treating our partner channels like our own company products,“ said Yujung.
Customized Content for Every Occasion
While stable service is crucial during viewing, content quality makes all the difference. To reduce content clutter and guarantee content quality meets the highest standards, Samsung focuses on providing high-quality content rather than merely expanding the number of channels. In line with this approach, Samsung TV Plus considers objective viewer data analytics and conducts internal discussions to curate a selection of content that users will enjoy watching.
Samsung TV Plus’ goal is to make every hour “prime time.” To this end, Samsung updates content and adjusts channels every other week so that viewers have access to only the best content they are bound to enjoy. Upon analyzing data and trends, the company removes content from the platform that has low viewership. In addition to this, Samsung regularly organizes channels around certain events, holidays and seasons to promote content users may not want to miss out on.
▲ Sejin Woo explains how strategy is necessary when organizing channels on Samsung TV Plus.
“Before adding a new season of a TV series, we create a channel where viewers can watch previous seasons and adjust the order of channels to make the content stand out,” said Sejin. “There’s a strategy behind every channel.”
Targeting Global Viewers Through Curated Content
Understanding the unique content preferences of users around the world is essential when determining channel offerings as users’ preferences differ by location, culture and more. As such, Samsung TV Plus works with content partnership experts in each region to understand and source content.
▲ Junga states how she prioritizes understanding global cultures when selecting content.
“We’re able to identify the true value of content only when we combine data with the opinions of experts who fully understand a target country,” Junga Park said. While data is crucial when analyzing a TV program’s relative popularity, content experts provide valuable insight into the preferences of local viewers, ensuring that selected content will be well received.
“It is a delicate balance of art and science,” she added.
▲ Different titles and genres are popular in different countries
These differences in content preferences are particularly noticeable between viewers in Korea and the United States. While Korean viewers tend to select trending shows, American viewers prefer to watch shows based on individual preferences.
“In Korea, people will ask each other if they have seen the latest episode of a TV show since trending content is a conversation starter. However, in the United States, the popularity of over 200 channels is pretty evenly spread — reflecting the diversity of viewers’ content preferences,” said Yujung.
Local content is especially well received in multilingual nations such as India and European countries. Yet, preferences for subtitles differ by region — viewers in Korea are not disturbed by subtitles, but viewers in Spain prefer dubbed content. “When it comes to sourcing content, our top priority is language. For example, we provide not only English and Hindi, but also Marathi, Tamil, Punjabi, Gujrati, Bengali, Telegu, and Bhojpuri content in India,” she added.
Samsung TV Plus Aims To Become a Next Generation Media Platform
Samsung TV Plus is celebrating its ninth anniversary by expanding its service to more devices and continuing to enhance its content library through stronger partnerships.
Looking ahead, Yujung highlighted how Samsung is seeking to use the latest technological tools to increase efficiency. “Many factors, such as resolution, subtitles and content format, still need to be managed by someone,” she said. “We are planning to adopt automation processes across our operations to make them more efficient. Since ‘operation never sleeps,’ we will enable our service to be automatically set if data is entered. More efficient service operation is one of our top priorities.”
Another goal for the platform is to expand market presence and brand awareness. “There are some users who use Samsung TV Plus frequently but don’t necessarily know it’s a Samsung product,” said Sejin. “This year, we will carry out customized marketing activities tailored to each country and drive more global users to the platform through stronger brand awareness.”
Junga is confident that the FAST market will continue to grow as global streaming services such as Samsung TV Plus strive to become the next generation of TV. “Samsung will continue to enhance the platform to become the world’s largest TV service provider, one that will present users with unparalleled viewing experiences while ensuring content and ad partners benefit,” said Junga.
As a new era of TV emerges, Samsung remains steadfast in its commitment to providing the best viewing experiences for users around the world.
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Over the last year, BGR has highlighted differences between the Samsung Galaxy S23, Apple iPhone 14, and Google Pixel 7. In the latest analysis by SellCell, the company looked at depreciation data between these smartphone lineups since their launches.
While consumers need to know which new phone has the best camera, battery, or processor, eventually, they will plan to sell their old smartphone for a new model. But when the time comes, which smartphone holds the best value?
Like previous reports, the iPhone 14 retains the most value, while Samsung’s S23 lineup averages 40% lower resale prices, and Google Pixel 7 models are 48% weaker than the iPhone 14 prices. That said, the latest iPhone model is worth 5.7% less than the iPhone 13 after six months, with the 14-series depreciating by 31.5% while the 13-series was at 25.8% in the same timeframe.
For Galaxy S23 owners, the worst phone to be sold is the Ultra with 1TB. It lost 55.6% of its value in the two months since its launch. On the other hand, the best Galaxy S23 is the Plus model with 256GB. It regained some of its lost value, and it’s worth 36.4% less after two months of its launch.
Image source: sellcell One of the sellcell charts shows that the iPhone 14 Pro Max with 128GB version held the best value after two months of its launch, losing 13.6% of its total price. It’s followed by the base-model iPhone 14 with 29% of depreciation, its Plus version, and then the regular Pro model.
The Galaxy S23 Plus with 256GB appears next, followed by the Pixel 7 Pro. The phone with the most depreciation was the Pixel 7 with 128GB, which lost 44.7% in two months.
The full report can be found here. It highlights the different storage options between the Galaxy S23, iPhone 14, and Pixel 7 lineups and which could be better for you to buy or resell.
Don't Miss: Galaxy S23 Ultra beats iPhone 14 Pro Max and Pixel 7 Pro in hardcore performance testThe post Samsung Galaxy phones depreciate much faster than iPhone models after launch appeared first on BGR.
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[Welcome to the 8K Universe (1)] Hearing From TV Experts: Charting the Present — and the Future — of 8K TVs Through Samsung’s Innovative TechnologiesBy Samsung Newsroom
Samsung Electronics has been shaping the history of television through the development of its technological innovations, from FHD and 4K through to 8K, thanks to its far-sighted strategic vision and an endless passion to bring new technologies to the market.
In order to learn more about the achievements made so far in the field of TV technological innovation, as well as the future of display technologies in the age of UHD screens, Samsung Newsroom sat down with TV experts.
▲ (From left) Sangmin Lee, Head of the Picture Quality Solution Lab, Hyunchul Song from the Product Development Group and Youngseok Han from H/W Platform Lab of Samsung’s Visual Display Business
Pioneering the Future of TV Through Endless Innovation
These days, picture quality has become one of the most crucial factors consumers consider when choosing a TV. In 1977, Samsung succeeded in the development and mass production of a color TV, the Color Economy TV, for the first time in Korea, ushering in the era of color television for the country. Samsung earned the title of the first color TV manufacturer in Korea thanks to its steadfast dedication to innovation, and the company was never complacent about the colossal success of its black and white TV model, the Econo TV, which took the lion’s share within the monthly TV market at the time.
▲ Samsung’s first LED TV, launched in 2009, wowed the world as a breakthrough in TV technology.
Next to be developed was the LCD TV, and, in 2009, Samsung unveiled its breakthrough model — the Samsung LED TV. The LED TV was the culmination of all the innovative technologies available at the time, allowing for unrivalled picture quality brought about by light-emitting diodes. All components of Samsung’s LED TV were designed anew, and the number of patents acquired for this model exceeded 3,000.
▲ Samsung’s QLED TV made its global debut at CES in 2017.
In 2017, Samsung then went on to introduce the world’s first QLED TV based on cadmium-free quantum dot technology at the Consumer Electronics Show (CES). The company’s innovative TV was at the center of attention that year, boasting superb picture quality and 100% color volume.
A year later, the company brought to the market a QLED 8K model that incorporated 8K resolution into Samsung’s proprietary quantum dot technology. It featured Direct Full Array, a backlight technology able to precisely control the lighting balance across every part of the picture on-screen, as well as 8K AI Upscaling, an upscaling technology designed to intelligently upgrade lower-quality videos into vivid 8K resolution, for the first time in the industry. Samsung’s innovative QLED 8K technologies are what launched the era of 8K.
“In 2020, Samsung unveiled the world’s first bezel-less TV that completely removed the bezels from around the display,“ said Hyunchul Song from the Product Development Group. “A year later, we further solidified our position as an industry leader by introducing our Neo QLED technology based on Quantum Mini LED displays. From FHD through to 8K, we have undertaken ceaseless efforts to develop innovative products that offer differentiated experiences based on consumer needs.”
Striving for Superior Picture Quality Through In-Depth Research Into Human Behavior
Samsung continues to strive to offer the best possible viewer experiences by delivering leading picture quality. However, what does “good picture quality” mean to someone who works on its development?
“Picture quality is considered good when it delivers a sense of reality to the viewer that feels as if you are witnessing the images on-screen first-hand,” explained Youngseok Han, a developer from the H/W Lab. “To ensure good picture quality, display performance indicators such as high resolution, high luminance and excellent color expression are essential. What also matters is how well-balanced the other cutting-edge technologies of the display are, including the chip design, the picture quality algorithms and the sound.”
Han went on to provide further insight into the importance of balance to the corresponding picture quality. “The factors that impact picture quality the most are how well you organize the various relevant technologies. These include those designed to reduce distortion and any image transmission noise, those that reproduce colors precisely and richly and create sharp contrast for more vivid, clear images and those motion technologies that ensure the movement of objects on-screen appears smooth and fluid.”
It would be impossible to develop good picture quality with just one singular technology, no matter how great that technology is. This is why Samsung is committed to developing innovative technologies through all kinds of different approaches without resting on their laurels as a leader in the industry. Recently introduced on the 2023 Neo QLED TV, Real Depth Enhancer is one of the new features that has been developed to the end of further improving picture quality.
When human eyes are focused on an object, attention is directed onto the object by optimizing sharpness, clarity and texture, all while also maintaining the background scene. Samsung’s Real Depth Enhancer technology was developed based on an understanding of this human behavior, and harnesses AI to automatically separate an object from its background to create a greater sense of depth and make the images truly pop.
Furthermore, Neo Quantum Matrix Pro technology improves the playback of fine details through precise control of the quantum mini LEDs across a total of 13,684 levels. This meticulous adjustment further adds dimension and a sense of reality to the images on-screen.
“Our Real Depth Enhancer technology is the result of an optimization of all the relevant technologies in a way that takes human psychology into account, instead of focusing only on improving resolution,” noted Han.
From 8K Games to Artworks on Samsung TVs in the Age of 8K Technology
These days, users are being bombarded by new content. Tens of thousands of new pieces of media and content are being published every day across all manner of platforms — but does the same apply for those contents being made in 8K?
“Following the recent growth of 8K devices including smartphones, anyone is able to create 8K content and view it in ultra-high resolution,” said Sangmin Lee, Head of the Picture Quality Solution Lab. “High-performance graphics cards also now make it possible for users to play 8K games, meaning that we are already living in the age of 8K UHD.”
Song further detailed the growth of 8K content in today’s viewing market. “There is a growing amount of 8K content available on social media channels, and artists are creating digital artworks in 8K,” he explained. “We added in ‘YouTube Videos in 8K’ feature to the 2023 Neo QLED TV to allow users to peruse the 8K content available on YouTube and explore digital artworks, such as an image in NFT1 form, at a single glance.”
Samsung is also taking the lead in expanding the 8K content ecosystem by being at the helm of the 8K Association, a global non-profit organization established in 2019 with the aim of establishing 8K standards and expanding 8K content. As of February 2023, the association has 33 members, including Samsung, TV panel producers, SoC chip makers and leading content creators. Last year, Samsung released a teaser for The Lord of the Rings: The Rings of Power series in 8K developed in collaboration with Amazon Prime Video, another member of the 8K Association.
Developing Optimal Picture Quality That Takes Viewing Experiences to the Next Level
In order to learn more about the next steps for industry leader Samsung in terms of picture quality in the age of 8K technology, Samsung Newsroom asked the three TV professionals what their goals are.
“As a developer, I feel the most accomplished when I hear the feedback that viewers think the images on-screen seem real to them,” said Han. “My goal is to further improve our algorithms by optimizing a range of components in order to deliver picture quality that is ‘more real than real’ to viewers.”
For Song, creating technologies that bring real value to users is of the utmost importance. “While the development department works to create the best picture quality through technological innovation, I am more involved in optimizing products to bring high-quality experiences to as many viewers as possible,” said Song. “I will continue to deliberate on what other kinds of user value we can bring to our viewers.”
Finally, from Lee’s perspective, the goal is and always has been to provide users with experiences that go beyond simply watching content. “The most important value that a display can provide is to present images that seem more real than reality itself,” explained Lee. “Through the best picture quality algorithms and leading sound performance, the optimal picture quality that is delivered then allows users to enjoy their favorite content without having to worry about adjusting the settings. Our ultimate goal is to offer superb picture quality that enables users to thoroughly enjoy their viewing experiences that go beyond simply watching content.”
Stay tuned to Samsung Newsroom for the second and final part in this series highlighting the role of the 8K TV and the innovative technologies Samsung has been developing to provide the best possible viewing experiences to its users.
1 SAVAGE is a high quality NFT marketplace featuring 4K/8K video and photography. With over 50 titles at launch in March 2023, SAVAGE will expand throughout the year with more than 250 new pieces from top creators and brands.
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By Samsung Newsroom
Technology is no stranger to the art world, and people are still finding new ways to use technology in art every day. Samsung Art Store, for example, works with galleries, museums, independent artists and artist collectives to bring unique digital art experiences to users of The Frame on a brilliant, Matte display. One of these partners, Noah Kalina, is a photographer who finds that technology such as the Art Store can help connect artists to their audiences in new and previously unimaginable ways.
▲ Noah Kalina
Samsung Newsroom sat down with Noah, whose work focuses primarily on the passage of time, to discuss how his work has changed through the years and what the future of display technology might have in store.
The Stories Behind Noah Kalina’s Work
Q: What drew you to a career as an artist, particularly as a photographer?
In high school, I developed a passion for photography and attended the School of Visual Arts in New York City, where I received my BFA in photography. After college, I worked as a freelance editorial and commercial photographer, photographing portraits, landscapes and architectural interiors for various magazines and companies. By being exposed to different people and places, my personal projects were then influenced, and my commercial work allowed me to pursue my own art practice.
Q: Where do you find creative inspiration now?
I still turn to social media platforms to discover new work and find inspiration. I like to see what my friends and fellow artists are working on, so I tend to visit those websites on a daily basis to draw inspiration. Movies are another source for my future projects, and I watch at least four or five movies a week. I take long drives and listen to music because I can think about and conceptualize new ideas there. I also constantly flip through my art book collection to discover more obscure references.
Q: Others have described your work as “capturing the passage of time,” largely due to your well-known Everyday project that documented your face everyday for 20 years. How would you describe your own work?
I have always been interested in the passage of time; over the years, much of my work has been conceptually related to that theme. I love to observe how people and places subtly change over time, which can be seen in a number of my series, from Everyday to Lumberland to The River. I’d describe my work as subtle, quiet, slow and beautiful but with a little bit of humor!
▲ The River / 20220107 (2022)
Noah Kalina X Samsung Art Store
Q: What is the story behind your partnership with the Art Store?
A friend of mine, Cody Cobb, whose work I greatly admire, had pieces in the Art Store. When I first saw his work there, I was enamored with how it looked on The Frame; it’s truly an incredible viewing experience. Shortly thereafter, I was asked to be included and immediately said yes.
Q: How has the Art Store partnership with Samsung impacted your career?
It has enabled my art to be consumed by people across the world. Some who have discovered my art through the Art Store have even inquired about collecting physical prints and some of my books.
Q: How would you compare displaying your art digitally, such as on The Frame, to more traditional mediums like print or an exhibit?
It’s hard to compare because digital displays are obviously very different than traditional prints. In many ways, digital displays like The Frame are better, especially for works native to the digital ecosystem, such as digital art, photography and video. The Matte display on The Frame and the backlighting can render certain artworks in a truly surreal, almost three-dimensional fashion, which is something a traditional print doesn’t do as well. One of the biggest advantages of a digital display is the ability to change the work over time and display different types of mediums. Being able to use the space a television takes up when not in use to showcase art is also a benefit of digital displays.
▲ The Redbud / 20140518 (2014)
Future of Digital Art
Q: Has there been a change in how you create art as technology becomes increasingly integrated into the art world? Have you noticed a change in the way people consume your art?
The changes in technology for monitors and displays have certainly affected how I consider and make my compositions. But in reality, I am a photographic purist and generally do my work with a physical print in mind while understanding that my work may primarily be consumed on screens large and small.
I embraced digital technology fairly early and started posting my work on the internet in 1998. The idea of anyone, anywhere in the world, having access to my art is something I have always loved. People having potentially unlimited exposure to my work has always been important to me.
We’re certainly going to see AI impact commercial photography, and I think a lot of the types of photographs I used to be commissioned for won’t exist anymore. That said, AI tools can be used to enhance photographs and make the editing process easier, and I am interested in how I might apply that technology to my own projects.
▲ Untitled “River” (2013)
Q: Which of your works would you recommend to consumers to display on The Frame?
First, I would recommend the Untitled “Diagonal” (2015), which is a fallen tree captured in foggy woods. I had taken numerous photographs of this scene between 2014 and 2017 until the dead tree fell. There is something about this photograph that works particularly well on The Frame. It appears almost three-dimensional. You can read more about this series here.
▲ Untitled “Diagonal” (2015)
The Lumberland (2015) looks absolutely unbelievable on The Frame and is the first photograph I ever made in my Lumberland series. The series Lumberland is a time-based project documenting a black walnut tree throughout the seasons. I have taken more than 70 photographs of this landscape over the past eight years.
▲ Lumberland / 20150923 (2015)
My Untitled “Path” (2018) also looks fantastic on The Frame because of its mystery. It is a surreal landscape of a branch wrapped in LED lights set next to a seemingly endless stone wall. This is from a series of works where I insert electronic elements into the landscape.
▲ Untitled “Path” (2018)
To discover more of Noah Kalina’s artwork, head to the Samsung Art Store in The Frame.
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