[Interview] Redefining On-Screen Experiences: A New Era of Content Production With The Wall for Virtual ProductionBy Samsung Newsroom
For 14 consecutive years, Samsung Electronics has led the commercial display market with its innovations.1 This year, the company has set the standard for displays once again with the release of The Wall for Virtual Production (IVC Model) — an ultra-large MICRO LED-based display customized for virtual content production. Lauded for its unmatched color capabilities, pristine high definition, and black seal technology for ultra black levels, The Wall for Virtual Production was unveiled at Infocomm 2023, the largest audiovisual tradeshow in North America, and the International Broadcasting Convention (IBC) 2023, a premier exhibition for broadcasting and media in Europe.
Samsung Newsroom sat down with Chan Hyoung Park, Vice President of Visual Display (VD) Business at Samsung Electronics, Mark Taylor, European Head of LED at Samsung Electronics, and developers Sanghoon Oh and Hyun Ji to learn more about the inspiration for the display and the future of film production.
Increased Content Immersion and Reduced Production Costs
Virtual production is a method of filmmaking that combines computer-generated imagery with live-action footage to create next-level content. The use of both physical and digital elements gives filmmakers the ability to visualize imaginative scenes in new ways.
▲ Virtual production can reduce production costs and post-production editing time as filmmakers can view results in real time by utilizing a ultra-large, high-definition LED display.
As virtual production enables filmmakers to overcome the limitations of physical sets or environments, an increasing number of ultra-large, high-definition LED displays are being incorporated into production — saving time and cutting costs during post-production editing. Unlike chroma key green screens, which require image compositing and color correction during post-production, LED screens for virtual production can seamlessly display a breathtaking background behind moving actors.
LED walls, such as The Wall for Virtual Production, offer advantages against both these methods. With these screens, producers are able to efficiently make edits to video in real time, whilst actors experience better immersion because of the lifelike, ultra-high definition images.
▲ Mark Taylor underscores how virtual production screens increase the level of immersion for actors during filming.
Mark Taylor, European Head of LED, explained how these features make virtual production an attractive form of film production. “If producers were to add a lot of effects post-production, it takes a long time and the cost can be lot higher. But a lot of it’s actually being done in-camera. With LED walls, actors can crucially interact with the video behind them, making the experience much more immersive,” he said. “In addition, because LED is its own self-emitting light, you can put that in much brighter environments than projections, and you don’t have to use camera settings and lighting to compensate for that, resulting in more flexibility.
Adoption Throughout the Film and TV Industry
Virtual production techniques are becoming increasingly popular because of their specific advantages. Large-scale blockbuster films that require heavy visual effects began shifting to virtual production during the pandemic, and many studios have continued to use it since. Likewise, various OTT platforms have followed this trend to further market growth.
To usher in the era of virtual production, CJ ENM — a leading entertainment company in South Korea — teamed up with Samsung to install The Wall Virtual Production Stage in Paju, South Korea last May. Measuring over 1,000 inches, the custom oval display set a remarkable precedent for the next era of film and TV production and paved the way for future virtual production technology.
▲ CJ ENM Virtual Production Stage, where The Wall Virtual Production Stage is installed.
As adoption continues throughout the industry, market size is forecast to reach a value of approximately $700 (by when?) million and annual growth is predicted to be around 18% through 2030. With applications expanding to advertising and live commerce, virtual production will set a new standard for production across various sectors.
▲ The Virtual Production market is expected to grow 18% YoY globally through 2030
Optimization of Virtual Production Studios
The Wall for Virtual Production is equipped with the latest visual technologies such as newly developed LED elements and ultra-anti-reflective film so the darkest colors show up clearly on screen even under the brightest production lights. Each screen module is built to a 4:9 ratio, slimmer than the conventional 16:9, to help reduce the angle between cabinets and thus prevent video distortion from light reflections.
“In the early stages of developing The Wall for Virtual Production, we wanted to ensure the product was suitable for diverse studio environments,” said Samsung developer Hyun Ji. “We accomplished this by creating a display that can be installed in numerous orientations such as being hung or stacked with other screens. This flexibility allows productions to adapt the screen to their sets. In addition, we’ve prevented screen distortions by reducing the product’s length and eliminating light reflection by applying ultra-anti-reflective film for more natural videos.”
▲ The Wall for Virtual Production modules are compatible with both hanging and stacking structures to fit production needs
The modular nature of The Wall for Virtual Production allows it to be constructed in a variety of forms ideal for any environment — from a perfectly flat screen to up to 6,000R curvature. Additionally, the width can be extended by any length while the height can range from 9m to 13.5m (up to 10 modules hung or 15 modules stacked). To keep the weight evenly distributed, Samsung developed a uniquely patented structure to ensure the display is stable.
“With the leveler-style supporting structure applied, the weight of the modules is evenly distributed among the cabinets,” explained Ji.
To minimize distortion when cameras are connected, The Wall boasts the highest industry refresh rate of up to 12,288Hz for unparalleled image quality. Samsung developer Sanghoon Oh explained how this refresh rate is ideal for studio production. “By achieving this impressively high refresh rate, we’ve minimized screen distortions that occur when subjects overlap or when horizontal lines form due to camera movement,” he said.
▲ Hyun Ji (left) and Sanghoon Oh who worked on the development of The Wall for Virtual Production
Aside from the impressive scale of the display, Samsung applied innovative software solutions to The Wall for Virtual Production to ensure visuals are replicated seamlessly on screen. The company equipped the display with Generator Locking (Genlock) to synchronize the screen and camera’s video signals as well as Phase Offset to adjust any delays between the camera and screen.
Oh explained how Samsung’s industry and technological expertise has helped the company perfect its products. “Samsung can respond to various market demands efficiently because the company designs and produces its own hardware — including LED modules, cabinets and S-Box (a dedicated video player) — as well as its own software solutions — such as LED Signage Manager (LSM) for LED operation control and Virtual Production Manager (VPM) for virtual production,” he said.
The Next Era of Content Production
Unveiled earlier this year, The Wall for Virtual Production has already garnered attention from industry professionals and creatives alike. “Although we’ve just begun, we’ll work to strengthen the product’s competitive market edge and lead the industry,” said Oh.
Equipped with industry-leading technologies, The Wall for Virtual Production will enhance not only the production process but the production environment as well.
“The Wall for Virtual Production maximizes digital effects while also simplifying and speeding up the video production process,” said Chan Hyoung Park, Vice President of Visual Display (VD) Business. “The display has the potential to change the film and TV landscape by reducing costs and creating a more efficient industry.”
▲ Chan Hyoung Park explains how The Wall for Virtual Production will redefine industry standards for production.
Combining extraordinary technological features with imaginative digital and visual effects, The Wall for Virtual Production is poised to lead a new era of content production.
1 Samsung has been the No.1 selling digital signage brand for 14 consecutive years by Omdia (IHS) 23 Q2 Smart Signage History+Forecast report. (Note: Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage, are excluded.)
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[Interview] Game Changers on Screen: T1 Esports Stars Break Down the Behind-the-Scenes of Their Odyssey Brand FilmsBy Samsung Newsroom
Gaming monitors are one of the most powerful tools for esports players, especially when it comes to notching up the gaming experience through wider viewing angles and faster refresh rates.
This year marks the third anniversary of the partnership between Samsung Electronics and T1, a South Korean esports team with a series of championship wins under its belt. Since 2020, Samsung has been providing T1 with Odyssey gaming monitors to showcase the company’s cutting-edge technology to gamers and audiences alike.
▲ The Odyssey Neo G9 57” (G95NC) and T1 team (from left: ‘Keria’, ‘Gumayusi’, ‘Faker’, ‘Oner,’ and ‘Zeus’)
To celebrate the release of the 2023 gaming monitor lineup, Samsung unveiled a series of three brand videos featuring the 57-inch Odyssey Neo G9, the 49-inch Odyssey OLED G9 (G95SC) and the upgraded 55-inch Odyssey Ark (G97NC). These films were produced by renowned South Korean director Yunsung Kang — most known for “The Outlaws” (2017), “Long Live the King” (2019) and “Big Bet” (2022). In a modern-meets-medieval battle adventure, viewers can follow the T1 team and watch how Samsung gaming monitors play a shocking twist. Samsung Newsroom sat down with Director Yunsung Kang and T1 members ‘Keria’, ‘Gumayusi’, ‘Faker’, ‘Oner’ and ‘Zeus’ to learn more about their behind-the-scenes experience.
▲ ‘Faker’ experiences the Odyssey Neo G9 57”.
Q. What are your thoughts on the new Odyssey models?
‘Faker’: The Odyssey monitors just keep getting better. The new 57-inch Odyssey Neo G9 is truly impressive with its massive screen that commands attention. I didn’t realize its size from a distance, but I fully grasped its scale when I got closer. The Odyssey Neo G9 is the ideal choice for those who prefer a larger monitor.
‘Oner’: The Odyssey OLED G9 is so large that it almost resembles a TV, rather than a typical monitor. This could also be useful when watching videos.
‘Zeus’: All of the monitors boast huge dimensions. The ultra-wide screen helps me play League of Legends strategically, offering a wide view of the map and an incredibly immersive gaming experience.
▲ ‘Faker’ and ‘Oner’ from T1 practice gaming on the Odyssey OLED G9.
▲ (From left) ‘Gumayusi’ and ‘Keria’ from T1 try out Multi View on the 2023 Odyssey Ark.
Q. As a gamer, what is your top priority when choosing a monitor?
‘Faker’: Most gamers value response time and refresh rate. I prefer a monitor with a fast response time to minimize ghosting.
‘Oner’: Refresh rate is the most important factor for me. I always check whether a monitor supports a 240Hz refresh rate.
‘Keria’: Although I use a monitor with a 240Hz refresh rate, monitors with 144Hz or higher refresh rates are sufficient for most users.
‘Gumayusi’: Unlike some gamers, I’m not very sensitive to monitor specifications. However, since I’m used to high refresh rates, switching to low-quality specs could hinder my skills. I want to focus solely on the game itself.
‘Zeus’: I agree with ‘Oner’ — refresh rate is crucial for me too. I used to have a monitor with a 60Hz refresh rate, but the gaming experience was so much smoother once I switched to one with a higher refresh rate. I can’t imagine going back to a low-refresh rate monitor now.
Yoonsung Kang, the director behind the 2021 Odyssey Neo G9 brand film, has returned to work on the 2023 Odyssey brand films.
▲ Yoonsung Kang has directed many Odyssey brand films.
Q. What was your main objective when planning this Odyssey brand film?
Yoonsung Kang: My top priority for this project was to focus on the monitors’ immense size. As such, I planned a concept around a large-scale medieval battle to effectively showcase the Odyssey’s advantages.
Q. Can you share some of the highlights from this brand film?
Kang: One of the standout moments in these videos is the unexpected plot twist. The story follows the T1 team changing the course of a battle — then, a twist unfolds. Just when the members believe they won the battle, ‘Faker’ expands the screen to reveal more enemies approaching from both sides. It’s a plot twist that’s bound to captivate viewers.
▲ Excerpts from the Odyssey brand film starring the T1 team, with ‘Faker’ shown on the right
▲ ‘Faker’ from T1 on the production site for the new Odyssey brand film.
▲ ‘Zeus’ (left) and ‘Oner’ (right) from T1 show off the choreography used in the brand film.
▲ ‘Gumayusi’ (left) and ‘Keria’ (right) participate in the Odyssey brand filming.
▲ The T1 members learn choreography during filming.
Q. What was it like to step away from your usual game matches and daily training to participate in this brand film?
‘Oner’, ‘Zeus’ and ‘Keria’: We were truly impressed that the choreography incorporated our signature poses. While we were worried at first — we’re not dancers — the choreographer’s detailed directions helped us finish the project successfully. I hope our fans enjoy the videos.
‘Faker’: All in all, it was a new and refreshing experience. I’ve been on TV shows with numerous cameras before, but this was my first time dancing. I felt a bit awkward yet excited at the same time.
▲ The Odyssey Neo G9 57” and T1 members (from left: ‘Keria’, ‘Gumayusi’, ‘Faker’, ‘Oner’ and ‘Zeus’)
Q. Out of the Odyssey monitors you’ve had the chance to try out, which one is your favorite?
‘Faker’: My favorite is the 49-inch Odyssey OLED G9. I like its fast response time and sleek metal design on the back.
‘Zeus’: The 49-inch Odyssey OLED G9 is my top pick as well. The Infinity Core lighting displays mesmerizing rainbow colors, and the metal design gives the monitor a chic vibe.
‘Keria’: For me, the 57-inch Odyssey Neo G9 is the most appealing — the white and glossy back cover feels luxurious.
‘Gumayusi’: I’ve already used the Odyssey Ark at T1 HQ’s lounge and enjoyed the Multi View feature since I like to play multiple games simultaneously. Because I prefer large screens, my top choice is the 57-inch Odyssey Neo G9.
‘Oner’: It’s honestly difficult to pick just one. The new Odyssey models are amazing with their large screens and wide displays. I like them all.
Watch the T1 team in action and experience the latest lineup of Odyssey gaming monitors in the brand film below.
▲ Odyssey x T1: Bring all you’ve got with Odyssey Ark
▲ Odyssey x T1: Be unstoppable with the Odyssey Neo G9 | Samsung
▲ Odyssey x T1: Fear nothing with the Odyssey OLED G9 | Samsung
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By Samsung Newsroom
Small enough to be held in one hand while boasting a sensational design, The Freestyle has gained attention in the portable projector market since its launch in 2022. Samsung recently released The Freestyle 2nd Gen, an upgraded portable projector that is making imagination a reality.
Samsung Newsroom sat down with Wonki Kim from Lifestyle Team, Seongwon Seo from Picture Quality Solution Lab and TJ Kim from Future Planning Group of Visual Display Business at Samsung Electronics to hear about the characteristics and development of The Freestyle 2nd Gen.
▲ Smart Edge Blending demonstration video
No Compromise for ‘Smart Edge Blending’
Smart Edge Blending is one of the biggest upgrades in The Freestyle 2nd Gen. The feature seamlessly merges projections from two The Freestyle devices to create a large screen for pictures and videos. By connecting the two devices to the SmartThings app and synchronizing the video output with a photo of the projected screens, users can enjoy a full-screen experience from anywhere.
“Edge-blending is a sophisticated technology that usually requires dedicated hardware and software to manually control each pixel,” said Seongwon Seo. “In line with the easy-to-use concept of The Freestyle, we engineered Smart Edge Blending to help first-time users easily blend screens wirelessly, without a dedicated device or help from an expert.”
▲ Smart Edge Blending can be used through the SmartThings app.
When Smart Edge Blending is activated, the connected smartphone will engage with The Freestyle portable projectors in real time. Content sync and adjustment processes take place automatically via communication between the devices. “Screen alignment can easily be done using the SmartThings guide when a user captures a picture of the projected screen. The analytic algorithm will analyze the span and overlap of the patterns at eight main points on the setup screen and then adjust the projection on each device,” he explained.
▲ The Freestyle 2nd Gen with Smart Edge Blending on display at IFA 2023
Smart Edge Blending was born out of user pattern analysis. “We found that consumers tend to use The Freestyle as a highly portable personal screen in whatever space they are in — whereas the living room TV would be for fixed, communal use. In fact, there were many cases where single households would purchase several projectors,” said TJ Kim. “When you have more than one device, why not combine them?”
By connecting The Freestyle devices, users can enlarge their screen by up to 160 inches and enjoy a 21:9 screen ratio with no further manual adjusting. Speaker capacity is doubled and intensified with the choice of dedicating the left and right stereo sound output to each device to create a more immersive audio experience.
▲ (From left) TJ Kim from Future Planning Group and Seongwon Seo from Picture Quality Solution Lab
“What’s charming about Smart Edge Blending is that it can be expanded not just horizontally but vertically as well,” said Seo. “This feature is even more useful with the rise of vertical content such as Instagram Reels and YouTube Shorts. Most consumers are used to viewing ultra-large horizontal content at movie theaters but are not quite familiar with ultra-large vertical content. But it’s actually quite nice once you try it.”
Nonetheless, there were challenges during development. The original plan was to only support still images, since video requires extensive computing power and real-time alignment. In early stages, the setup also required a high-resolution picture of the projection as well.
▲ Seongwon Seo from Picture Quality Solution Lab explains how the complex Smart Edge Blending technology was built for anyone.
“It is an extremely difficult task to get two wireless devices to continuously be in sync. While The Freestyle development first started with still images, we couldn’t give up on videos because that’s what more consumers prefer watching with our device. Using a wire to hook up the devices was unthinkable given the highly mobile concept of The Freestyle. We supported the engineers until, one day, they managed to achieve the unthinkable,” said TJ Kim.
“Writing an algorithm that can analyze low-resolution images is a very demanding task — but we felt a sense of relief when we finally succeeded,” he added. “At first, it seemed impossible to minimize the margin of error between the two projections. The strict internal standard doesn’t even allow a single-pixel margin of error. Our breakthrough ultimately resulted from an assumption model that could accurately determine the state of projected setup patterns from low-resolution pictures.”
Staying True to Concept While Adding Fun
Through Samsung Gaming Hub, The Freestyle 2nd Gen supports gaming — a content form that was once unimaginable to enjoy on a portable projector. The addition of Samsung’s cloud gaming platform frees users from the limitations of consoles, wires and fixed screens such as smart TVs and monitors. “Gaming is one of the entertainment types that really highlights the portability of The Freestyle,” shared TJ Kim. “Users can now enjoy games through Samsung Gaming Hub anytime and anywhere, without a console.”
▲ Visitors at Samsung’s IFA 2023 booth test cloud games available on Samsung Gaming Hub with The Freestyle 2nd Gen.
Updates were made for added sustainability. “The light source life has been extended from 20,000 to 30,000 hours,” said Wonki Kim. “With 30,000 hours, The Freestyle can support a demanding eight hours of use per day for 10 years.” The Freestyle’s remote control was also upgraded to a SolarCell Remote that can be charged with sunlight or indoor lighting, eliminating the need for disposable batteries.
Processing speed was revamped too. Compared to the first model, The Freestyle 2nd Gen’s memory has been expanded to speed up signal processing and remote control response. By testing usage scenarios during development, the device’s UI and UX were improved immensely to make the projector accessible to anyone.
▲ Wonki Kim from Lifestyle Team underscores compactness, portability and usability as the reasons behind the popularity of The Freestyle among young people.
Screens Everywhere as a Strategy
With the vision of “Screens Everywhere, Screens for All,” The Freestyle 2nd Gen prioritizes portability and mobility to enable users to experience the benefits of a movable screen.
“Although it’s clearly a hassle to set up, the tripod has become such a natural part projectors — so much that no one thought twice about it,” said TJ Kim. “We envision a projector without a tripod or other accessories. That’s how The Freestyle 2nd Gen came to life.”
▲ The Freestyle 2nd Gen on display in a caravan at IFA 2023
The creators behind The Freestyle continue to dream. “As we work to achieve ‘Screens Everywhere, Screens for All,’ we’re constantly planning innovations around Samsung’s projector lineup — The Freestyle and The Premiere. Our goal is to move beyond simply targeting the existing market and present a new screen experience for everyone,” shared Wonki Kim.
“We plan to continue addressing the limitations of space and strengthen connections among various Samsung devices to generate meaningful synergy,” added TJ Kim.
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Gaming Fans Experience a Whole New Level of Immersion With the Latest Odyssey Line-Up at Gamescom 2023By Samsung Newsroom
Gamescom 2023 celebrated its 15th anniversary this year, from August 23 to 27 in Cologne, Germany. The world’s largest gaming event brought together more than 1,320 game, hardware, and software companies from 63 countries, filling an exhibition space of 230,000㎡ and uniting gaming fans from all over the world.
Samsung Electronics welcomed gamers to its largest Gamescom booth ever, measuring 752 square meters.
▲ The Samsung Booth at Gamescom 2023 was filled with visitors throughout the entire show
At the booth, Samsung showed off its vision for the future of gaming, which includes the upgraded Odyssey gaming monitor lineup. From gaming monitors to gaming TVs with Samsung Gaming Hub, as well as mobile and storage technologies on display, Samsung demonstrated its commitment to the gaming community.
Unveiling the World’s First Dual UHD monitor, the Odyssey Neo G9
On the first day of Gamescom 2023, Samsung hosted a keynote presentation, with key partners including AMD and Pearl Abyss, to introduce the remarkable capabilities of the new 57-inch Odyssey Neo G9 (G95NC), which was fully unveiled at Gamescom.
▲ Director of Europe Display Marketing for Samsung Electronics Ben Holmes gives the Samsung keynote speech
In the keynote, Ben Holmes, Director of Europe Display Marketing for Samsung Electronics showcased the ambition of the Odyssey Neo G9, which is to bring gamers together through immersive gaming experiences. “It’s our most immersive monitor ever, for the gamers who want to get lost in the ultimate experience,” he said.
▲ (From left) AMD Chief Architect of Gaming Solutions and Gaming Marketing Frank Azor and Pearl Abyss Head of Marketing & PR Rick van Beem during the Samsung Electronics keynote
Frank Azor, Chief Architect of Gaming Solutions and Gaming Marketing, AMD, shared what it means to collaborate with Samsung, saying, “With the Odyssey Neo G9, Samsung came to us with a challenge of powering this incredible-looking display with the graphics horsepower and the bandwidth necessary to be able to let it do what it was designed to do: deliver the most immersive graphics and gaming experiences possible.”
Next up was Rick van Beem, Head of Marketing & PR at Pearl Abyss. With their globally successful MMORPG, Black Desert Online, he explained how Samsung monitors make the most out of the game. “We partnered with Samsung because we believe that the 32:9 display format offered by Samsung’s displays is an ideal way to play Black Desert Online.”
The newest entry in the Odyssey lineup, the Odyssey Neo G9 was designed to look spectacular and to support the connectivity needs of gamers. In addition to HDMI 2.1, the Odyssey Neo G9 supports the VESA-certified DP (Display Port) 2.1 connectivity. The Dual UHD and a high refresh rate of 240Hz will provide gamers with an optimal gaming experience for high-performance games.1
Bringing the Excitement to Samsung’s Largest-Ever Gamescom Presence
At Samsung’s booth, fans could experience this year’s new products hands-on, including the brand new 57-inch Odyssey Neo G9 (G95NC), the upgraded Odyssey Ark (G97NC), and the 49-inch Odyssey OLED G9 (G95SC), all in one place.
▲ Gamers from all over the world visited the Odyssey Gaming Zone. Through a collaboration with Pearl Abyss, Samsung Electronics provided a unique play experience of Black Desert Online on the Odyssey Neo G9.
The booth was packed with gamers from all over the world, who flocked to experience the incredibly large screen and image quality of the 57-inch Odyssey Neo G9, which was fully unveiled for the first time in person at Gamescom.
“The screen is so big that I have no problem streaming and gaming at the same time,” said one streamer who tried out the Odyssey Neo G9. Another visitor to the booth said, “It wraps around me and makes me feel like I’m inside the game.”
▲ (Left) The screen Odyssey Ark allows for 4 inputs on screen at once with the new Multi View. (Right) A group of visitors test out the Odyssey OLED G9.
The upgraded Odyssey Ark debuted at Gamescom with significant enhancements to connectivity and convenience. The new Multi View lets users see input from up to 4 devices at once,2 and make the most out of the Odyssey Ark’s large screen.
A visitor who experienced the Odyssey Ark commented, “It’s nice to be able to see a variety of things on one screen while working. I can use this instead of multiple screens.” In addition, the Odyssey OLED G9 impressed visitors at the booth. “The colors were amazing and vibrant,” commented one gamer. “It looked really good!”
Seamless Gaming Across Multiple Amazing Displays
▲ (Left) A group enjoys playing Xbox games on the Samsung Neo QLED 4K. (Right) A visitor in the Mobile Gaming Zone plays “Warcraft Rumble” on the Galaxy S23 Ultra.
Driven by partnerships with gaming companies, the Samsung booth was full of gaming monitors with industry-leading specifications, gaming TVs, Samsung Gaming Hub, and mobile devices to allow visitors to experience a wide range of games on their preferred gaming screen.
As part of this partnership, in the keynote’s last session, Mike Lucero, Head of North America Gaming Service for Samsung Electronics announced that Bethesda Game Studios’ much-anticipated open-world space adventure “Starfield” will be available through the Samsung Gaming Hub, with an Xbox Game Pass subscription from September.
▲ (Left) A family enjoys playing Xbox games on the Neo QLED 8K. (Right) Samsung Gaming Hub zone offered an arcade-like concept where you could play games
Samsung Gaming Hub3 is also highly popular among console gamers, as it allows them to enjoy a variety of game titles from partners like Xbox and NVIDIA GeForce NOW without connecting consoles. Families with children could be seen having fun in the Samsung Gaming Hub zone, which is organized to play games on the TV like an arcade.
A gamer who visited with his children said that the Samsung Gaming Hub “looks just as good as if I was playing directly on [a gaming console].”
On the main stage, Samsung continuously hosted events and programs with popular streamers and eSports teams. Fun competitions with today’s most popular games and exciting conversations kept the attention of booth visitors through the entire show. The world’s first 240Hz 4K gaming monitor, the Odyssey Neo G8 32” was able to fully express the colorful graphics and fast pace of games like Overwatch 2.
▲ A thrilling racing challenge unfolded from the racing zone.
A “Racing Challenge” was held in the Gaming TV zone with 98-inch QLED Q80C. Fans could race using a steering gear and a high-definition Gaming TV, for life-like high-octane, thrilling matches.
Bringing the Hottest Games to Life With New Technology
▲ Gamers in costume take photos at the Samsung Electronics booth.
At Gamescom 2023, Samsung Electronics announced a partnership with NEXON to adopt HDR10+ GAMING technology, a high-definition video standard for gaming. The world’s first HDR10+ GAMING title, “The First Descendant” developed by NEXON will provide gamers with the ultimate HDR game experience through deeper color, contrast and brightness.
And Samsung was proud to show how a premiere gaming screen can bring games like Black Desert Online from Pearl Abyss studio.
▲ Visitors filled the Samsung Electronics booth. There has been a lot of interest every day to experience various gaming monitors in Samsung’s largest Gamescom booth ever.
At Gamescom 2023, Samsung Electronics showcased gaming solutions optimized for the increasingly diverse game genres and tastes of global gamers, and a connected gaming experience that brings the gaming community together with leading technology. Samsung Electronics is envisioning a different future for the gaming ecosystem and bringing that vision to life at Gamescom.
1 Dual UHD 240Hz is supported only by graphics cards that support Display Port 2.1 (UHBR 13.5) or HDMI 2.1 (FRL 6). Support and actual refresh rate may vary by graphics card.
2 Up to 3 inputs and 3 screens in vertical Cockpit Mode.
3 Samsung Gaming Hub availability and support vary by region and monitor and TV lineup. Service and content availability may vary by region and partners.
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By Samsung Newsroom
Samsung Electronics, a global leader in the TV industry for 17 consecutive years, has been propelling its commitment towards sustainable tech through a series of new features. The latest AI Energy mode on SmartThings is a prime example of Samsung’s commitment to Everyday Sustainability. It works by leveraging the TV’s built-in processor and sensors to analyze the viewing environments and automatically adjusts relevant settings to save energy.
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