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[IFA 2022 Samsung Town] ③ Samsung Showcases The Newest Eye-Catching Products in Berlin


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After a two-year hiatus, Europe’s biggest home appliances trade show is back and better than ever. IFA 2022 took place offline on September 2 in Berlin, Germany, where Samsung Electronics showcased its latest lineup in the Samsung Town exhibition hall. With various zones, such as the SmartThings Life Zone and Everyday Sustainability Zone, visitors could experience the latest products in visual display, home appliances, mobile and memory categories.

 

Samsung Newsroom takes you to the scene of Samsung Town in this three-story series. In this first story, we’ll cover Samsung’s eco-conscious efforts for sustainable daily lives. In the second story, we’ll share the integrated connected experience enabled by SmartThings Home Life. In the third story, we’ll give you a tour of Samsung’s latest products in the exhibition hall making you feel as if you are actually there.

 

IFA 2022’s Samsung Town brought excited visitors together to experience Samsung Electronics’ latest products.

 

At the event, you can find the European Bespoke Home series, Bespoke Infinite lineup, premium high-definition screens including the Micro LED and Odyssey Ark and an upgraded mobile lineup including the Galaxy Z Flip4, Z Fold4, Watch5 and more. Let’s explore the Samsung Town exhibition space at IFA 2022, filled with Samsung’s newest products, interactive exhibits and more through the photos below.

 

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▲ Samsung showcased the Bespoke Home lineup at its Samsung Town exhibit at IFA 2022.

 

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▲ The Bespoke Home lineup helps consumers personalize their kitchen’s interior design by allowing them to select the color and materials based on their preferences. At this year’s IFA, you can find the Bespoke Kitchen Package that displays induction cooking, a dishwasher, oven and more, on top of the Bespoke Home series that features a new washer and dryer.

 

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▲ The Bespoke Jet™ features a Digital Inverter Motor, providing strong durability and suction power.

 

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▲ Experience the high-quality 990 PRO SSD, optimal for gaming and other intensive graphics work. The 990 PRO offers enhanced functionality for gaming, 4K and 8K high resolution videos, 3D rendering, data analysis and more for situations that require super-high data processing work, all thanks to improved speed and high power efficiency.

 

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▲ An overview of Samsung’s visual display exhibition. Visitors were captivated by the Odyssey Ark gaming screen, Neo QLED 8K, Micro LED at the booth.

 

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▲ Visitors tried out the many functions of The Freestyle, a portable screen. The Freestyle, able to freely rotate 180 degrees, can create an ideal screen size with the Easy Set Up function. Simply place the device anywhere and the Freestyle adjusts the focus and keystone automatically.

 

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▲ The Frame, a lifestyle TV, showcases top-tier, 4K ultra high resolution screen quality,1 powered by Quantum Dot technology. The Frame is equipped with Matte Display, which enhances viewing experiences with reduced reflections, offering realistic picture quality regardless of the lighting conditions.

 

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▲ Odyssey Ark, a new gaming screen, offers an immersive experience, captivating visitors’ attention.

 

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▲ Samsung’s Neo QLED 8K provides the best resolution and most vivid picture quality in the industry, but also offers optimized gaming functions for users.

 

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▲ The booth also featured Samsung’s full lineup of mobile devices and wearables. Visitors could experience and try out the new mobile products unveiled at Galaxy Unpacked in August such as the Galaxy Z Flip4, Z Fold4, Watch5, Watch5 Pro, Buds 2 and more.

 

 

1 32-inch model offers FHD screen quality.

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    • By STF News
      After a two-year hiatus, Europe’s biggest home appliances trade show is back and better than ever. IFA 2022 took place offline on September 2 in Berlin, Germany, where Samsung Electronics showcased its latest lineup in the Samsung Town exhibition hall. With various zones, such as the SmartThings Life Zone and Everyday Sustainability Zone, visitors could experience the latest products in visual display, home appliances, mobile and memory categories.
       
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       ▲ When Good Morning Mode is activated, the curtains open and the lights turn on automatically. The air conditioner switches to auto mode and The Frame TV automatically turns on, displaying a photograph to ease you into the morning.
       
      ▲ Visitors can experience the Movie Mode in the Living Room exhibition space. Once Movie Mode is activated, the TV turns on automatically, the curtains close and the lights darken simultaneously. The air conditioner and the air purifier switch to WindFree mode to help focus on the movie. With a single, simple step, the living room turns into a theatre right before your eyes.
       
       ▲ Experience your own home office created with SmartThings. After activating Work From Home mode on the Smart Monitor, the light brightens and the air conditioner and air purifier switch to WindFree mode.
       

       
       ▲ In Home Gym area, the air conditioner and air purifier automatically turn on once Workout Mode is activated, freshening up the space. You can compare your form with the workout videos of your choice using the Multi-View function on the TV. By checking your form in real-time, your workout can be more effective. Once you complete your daily workout, you can check your workout results using Galaxy Watch.
       
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      At the three SmartThings Home exhibit spaces including Kitchen & Laundry, Bedroom and Outdoors, the visitors, using SmartThings AI Energy mode, can experience Net Zero Home, a space where it produces, stores, manages and consume the energy at home without creating energy surplus or shortage.
       
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      ▲ Entrance of Everyday Sustainability Zone
       
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      ▲ In partnership with the United Nations Development Programme (UNDP) to reach Samsung Global Goals by 2030, Samsung developed various initiatives including the development of Samsung’s Global Goals app, launching of Generation17 and more.
       
      ▲ Samsung’s SmartThings Home exhibit let visitors experience integrating home appliances and devices for greener day-to-day lives.
       
      ▲ The visitors are introduced to the Net Zero Home area which helps produce, store and consume energy at home. The visitors are trying out the installed solar panels, household battery and EHS outdoor AC unit via AR within Net Zero Home.
       
      ▲ When turning on the Automatic Blind air conditioning, the curtains shut automatically to block out radiant heat. The AI Energy Saving Mode within your app to reduce the air conditioner’s energy usage by 20% (RAC). The Energy Usage While Away Alert feature within SmartThings app alerts you that the air conditioner is still on if you’ve left home. With the notification, you can easily turn it off using the app while away from home.
       
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      Your Own Playground Made Complete With Samsung Neo QLED
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      The Neo QLED also provides enhanced display aspect ratios of 21:9 and 32:9, allowing gamers to play on a larger screen rather than on gaming monitors only. The Neo QLED is the first of its kind in the industry to offer Ultrawide GameView. Ultrawide GameView captures game angles that weren’t available with a display aspect ratio of 16:9, allowing users to play games without any blind spots on screen. The Neo QLED also supports Multi View, a feature that allows users to play two different videos simultaneously. With Multi View, users can play a game while referring to a walkthrough at the same time.
       
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      Home entertainment is loved by many because it is the most convenient way to enjoy fun activities from the comfort of one’s home. The next era of home gaming has begun, an era where anyone can play video games as easily as they can watch TV from their homes. A Samsung Smart TV is all that’s needed to enjoy playing games comfortably. Jump into the immersive world of home gaming with Samsung Smart TVs.
       
       
      1 Requires Xbox Game Pass Ultimate subscription. Different for each game.
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    • By STF News
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      3. Smart Doorbell: Check Out the Front Doorstep While Watching TV
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      1 Models that support the SmartThings Hub include: QN900B/QN800B/QN700B/QN95B/S95B/QN90B/QN85B/Q80B/Q70B/Q60B/BU8/The Serif/The Frame/The Sero/Smart Monitor(M50B and above), released in 2022.
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      The Samsung Smart Monitor M8 complements your daily life and personal style to make your space more colorful. Regardless of your daily routine, you can use the Smart Monitor M8’s expanded color options to customize your space and express your individuality. From hobbies to home cinema, the Smart Monitor M8 can transform your boring desk into a vibrant deskterior, perfecting for adding a splash of color to any space.
       
       
      1 Microsoft 365 account is required
      2 Service availability may vary by region.
      View the full article



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