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[Everyday Life with Art ①] How To Make Each Day a Masterpiece, According to Art Store Managers


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For art to become part of your daily life, your daily life needs to become art first. At Samsung Electronics, Samsung Art Store managers bring this vision to live. Jiyea Kim, Jiwon Shin and Yeseo Choi all manage the planning and operation of the Samsung Art Store in Samsung’s Visual Display Business.

 

“Why must we have art daily in our daily lives?” To answer the question, Samsung Newsroom sat down with the Art Store managers to learn how artwork at home can refresh an ordinary day and transform our living spaces.

 

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▲ (From left) Yeseo Choi, Jiwon Shin and Jiyea Kim from Samsung’s Visual Display Business’ New Service Business Development Group

 

 

Your Life, Centered on Art

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The Samsung Art Store is an art subscription service that began in 2017 for The Frame, the company’s lifestyle TV. In partnership with more than 50 museums and galleries worldwide, the service provides more than 2,000 pieces of artwork, ranging from famous paintings to unique pieces from emerging artists. Through this service, users can access various works of art in 4K resolution from the comfort of their own homes.

 

Even today, consumers can find the traditional ways of viewing art to be unapproachable and inaccessible. However, even if art appreciation seems  at first glance  slightly out of reach, art has the power to benefit our daily lives. “Some people tend to believe that art is distant and difficult, but I believe anything that entertains our eyes and ears is considered art,” Jiyea Kim said. “When you feel exhausted and dull, you can get a boost of energy through art,” added Kim.

 

 

Refresh Your Living Space With Digital Art

One of the key features of the Art Store is that users can freely swap out their artwork according to the décor and mood of its surrounding space. There are a wide variety of options available in the Art Store, from renowned masterpieces such as the Mona Lisa by Leonardo da Vinci to the photography by the LIFE Picture Collection, which captured historical moments of the 20th century.

 

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“I personally use The Frame at home, and I can really see how it effectively changes my home interior,” said Kim. “It’s not easy to frequently change a room’s atmosphere, but with The Frame and the Art Store, I can easily change my space with different artworks  even for different seasons or special occasions like Christmas.”

 

Yeseo Choi suggested bringing out the space through a welcome painting. “Just like how we offer welcome food or drinks, when you have guests over, you can welcome them with their favorite piece of art on The Frame. It will not only give a new vibe to the space, but it will also present a special experience for guests,” she said.

 

 

Bringing Artwork to Your Living Room

The Art Store offers more than just artwork: it also provides a description for each piece and information on the artist. It even includes detailed information on the art museum where the piece is displayed. Thanks to such features, users can gain knowledge of the artwork while enjoying it.

 

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“I saw the original artwork of Gustav Klimt at the Belvedere in Austria. I wanted to return to see it more often, but unfortunately could not,” said Choi. “However, I can now see it every day at home, as the works of Klimt have recently been added to the Art Store.”

 

“The Art Store vividly delivers each piece’s unique texture and characteristics,” said Choi. “So, even if the original artwork is displayed somewhere far away, you can always see the artwork as if you are looking at the original piece  whenever and wherever you are.”

 

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Jiwon Shin was particularly interested in how children would benefit from the service. “With the Art Store, children can view various artworks that may lead to increased creativity,” Shin said. “Art might be difficult and unfamiliar even for adults. But if you start exposing yourself to art at a young age, you can be more familiar and have better perspectives towards it.”

 

 

Tips: Curating Art for Your Home

Looking for a painting or a drawing that fits your preference or reflects your mood? The Art Store comes with built-in recommendation features.

 

Users can utilize the For You feature to get comprehensive art recommendations that reflect all their preferences.

 

“The For You feature is a customized recommendation feature based on an algorithm,” said Choi. “For instance, if you enter keywords in the comprehensive search option that represent a certain color, such as ‘red’ or ‘green,’ or a certain mood, such as ‘modern’ or ‘light,’ then you’ll get the relevant artworks recommended for you. So, you can easily find artwork that reflects your mood or fits the space.”

 

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An ongoing curation service is available as well. Through regular curation, the home screen of the Art Store shows recommended artworks suited to a particular subject or theme during a certain period of time.

 

“You can find previous curations from the Curation menu, so you can look up the subject that fits your preference and find relevant artworks anytime you want,” said Shin.

 

She also recommended the Favorites and Slide Show features. You can add any work of art to Favorites and set up the timing and duration of the Slide Show feature. According to the setting, the piece will automatically switch. Users can set the artwork to change as often as every 10 minutes or as slowly as once every week.

 

 

New Screen Experience Transcending Space and Time

The opening of the Art Store launched an era of users enjoying art anywhere, anytime. So, what’s the future of the Art Store? “Right now, this feature is only the Art ‘Store.’ So, we’re looking to expand the service from simply art discovery to different activities and experiences that users can enjoy in their space,” said Choi.

 

“Since this service is available for everyone regardless of their age or nationality, I hope more users will use this service,” Shin said. “We’re working hard to enhance the platform’s accessibility.”

 

“Until now, we’ve focused on promoting how users can access art through the service. But now, it’s become important to showcase the appeal of the service itself,” said Kim. “Our goal is to provide a service that brings happiness and satisfaction to the users as an art platform.”

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      “Collaborations such as this mark a major milestone in bringing 8K — the most premium display technology — to the forefront for viewers,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “For the first time, fans can experience the stunning imagery of The Lord of the Rings: The Rings of Power on Samsung Neo QLED 8K TVs.”
       
      “When considering how to immerse our global fans in the world of The Lord of the Rings: The Rings of Power, Samsung’s exceptional technology and screens felt like a natural fit,” said Jennifer Verdick, Head of Partnerships, Synergy and Consumer Events’ at Prime Video. “Samsung’s depth, detail and incredible passion for the series has started us on an amazing journey together — one we can’t wait for audiences to experience.”
       
      The leader in the development of 8K display technology, Samsung’s Neo QLED 8K series TV’s deliver the most immersive home entertainment experience available today. Whether it’s the stunning vistas of the Khazad-Dûm, the majestic forests of the elf-capital Lindon, or the breathtaking island kingdom of Númenor, fans can experience the Second Age of Middle-earth in pristine 8K resolution thanks to Samsung’s Neural Quantum Processor 8K while being enveloped in the action thanks to Dolby Atmos and Object Tracking Sound — a Samsung technology that follows the action on the screen.
       
      For more details, please visit www.samsung.com.
       

       
       
      ​About The Lord of the Rings: The Rings of Power
      ​Prime Video’s The Lord of the Rings: The Rings of Power brings to screens for the very first time the heroic legends of the fabled Second Age of Middle-earth’s history. This epic drama is set thousands of years before the events of J.R.R. Tolkien’s The Hobbit and The Lord of the Rings, and will take viewers back to an era in which great powers were forged, kingdoms rose to glory and fell to ruin, unlikely heroes were tested, hope hung by the finest of threads and the greatest villain that ever flowed from Tolkien’s pen threatened to cover all the world in darkness. Beginning in a time of relative peace, the series follows an ensemble cast of characters, both familiar and new, as they confront the long-feared re-emergence of evil to Middle-earth. From the darkest depths of the Misty Mountains, to the majestic forests of the elf-capital of Lindon, to the breathtaking island kingdom of Númenor, to the furthest reaches of the map, these kingdoms and characters will carve out legacies that live on long after they are gone.
       
      ​More info on The Rings of Power can be found here: www.amazon.com/lotr.
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