Samsung has a new anti-Apple ad called “On the Fence” that focuses on foldable smartphones, iPhone included. But it doesn’t promote the qualities of the Galaxy Z Fold 4 or Flip 4, phones that Samsung launched only a few months ago. Nor does it mention the great price of the latter or any types of deals for consumers.
The ad is all about Apple not having a foldable iPhone. It’s about bashing Apple rather than promoting its own devices. That’s at a time when the iPhone 14 Pro models have been selling incredibly well. It must mean that people aren’t exactly flocking to buy Samsung’s foldables. That would not be surprising in this economy, as everyone in the mobile industry but Apple seems to be struggling.
Samsung released an anti-iPhone 14 ad in early September, just days before Apple’s big iPhone 14 launch event. Samsung criticized the unreleased iPhone, claiming its Galaxy products have better cameras than the upcoming device.
As we explained, Samsung’s Galaxy S22 is hardly the flagship series that Samsung wanted it to be. The handset disappointed fans from the first day thanks to Samsung’s decision to cripple its performance. That was just one thing that held the Galaxy S22 back. You didn’t see any of that in Samsung’s anti-iPhone 14 ad.
The new ad is all the more incredible as it criticizes Apple for not having a foldable iPhone. In fairness, Samsung certainly needs that sort of competition. It might be the leader of the foldable market right now, but that’s precisely because it doesn’t feel any pressure from rivals.
iPhone 14 Pro display view. Image source: Christian de Looper for BGR Chinese brands made various exciting foldable smartphones, which are usually available in mainland China. We already explained that Samsung needs a foldable iPhone to deliver better foldables of its own. At the same time, it’s reasonable to expect the foldable iPhone to crush the foldable Galaxy devices.
The ad shows a person sitting on the fence between an Apple store and a Samsung store. That’s somewhat disingenuous as Samsung hardly has a store presence comparable to Apple’s.
Still, the “on the fence” consumer tells the Apple employee that “on the Samsung side, they have folding phones and epic cameras.” The Apple employee responds, “we’re waiting for all that to come over here,” to the customer’s dismay. “Because that’s what we do. We wait,” the Apple employee continues.
Samsung probably dreads the day when the foldable iPhone arrives. But also hopes it’ll happen, as Samsung might sell Apple parts for such an iPhone.
Rumors say that Apple is working on foldable devices, although it might not be an iPhone that gets such treatment first. According to some reports, Apple might develop a foldable iPad before the iPhone. And it so happens that Samsung expects Apple will make a foldable iPad in 2024.
Meanwhile, Samsung’s cringey anti-Apple ad follows below.
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By STF News
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While the global smartphone market recorded its third consecutive decline this year, Apple remains the only company to register positive growth. This time, the new iPhone 14 lineup, in addition to the previous models, helped Apple to be the only vendor in the top five to record this positive growth.
According to Canalys, Q3 2022 registered a drop of 9% in a year-on-year comparison, marking the worst Q3 since 2014.
Samsung still maintains the leading position with a 22% market share. Apple, as pointed out by the analysis, “was the only vendor in the top five to record positive growth, improving its market position further with an 18% share during the market downturn thanks to relatively resilient demand for iPhones.”
Image source: Canalys While iPhone 14 Pro models are surely helping Apple to maintain its position, several reports show the company is struggling with the base models iPhone 14 and iPhone 14 Plus. A new DigiTimes story (via MacRumors) shows that “several supply chain makers” received a notification from Apple to cut iPhone 14 Plus production by around 40%.
Not only that, but DigiTimes’ sources show that Apple will revise downward the total shipments of iPhone 14 Plus to around 10 million units for 2022. At least, it seems the company is moving its production efforts to the iPhone 14 Pro models.
Recently, analyst Ming-Chi Kuo said Apple failed with its product segmentation for the base model iPhones as the iPhone 14, the iPhone SE 3, and even the iPhone 13 mini sold poorly.
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By STF News
Samsung Electronics Co., Ltd. held its annual Samsung Developer Conference (SDC) today in San Francisco, bringing together developers, creators and designers to explore seamless, connected experiences powered by Samsung.
During the event, Samsung shared more about its commitment to creating simplified, game-changing customer experiences, including the company’s updated vision for SmartThings as it evolves from a connectivity platform to an enabler of smarter lifestyles. From deeper integration with Bixby to seamless connectivity with Matter-compatible devices, SmartThings is creating a richer, more open world that empowers all users to streamline their connections and their daily lives.
“At Samsung, we continuously innovate our devices, platforms and services to be simpler and more convenient. I am proud to share the next generation of our work, like SmartThings, to further our collaboration with partners and developers,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. “As technologies become more complex, we will always search for ways to make life easier, more connected, and more flexible, so our consumers can focus on what matters most.”
Connecting Platforms and Devices With Calm Technology
Samsung’s vision of seamless connectivity is inspired by the philosophy of Calm Technology — where devices instantly work together, so consumers can save time on setup and get right into the experience. To realize this vision, Samsung reimagined SmartThings and its connected services and partnerships, including Samsung’s Hub Everywhere, extending its capabilities to the entire smart home with audio and visual data as well as SmartThings Energy, SmartThings Pet and SmartThings Cooking. Samsung also partnered with Philips Hue to integrate Philips Hue Sync right into Galaxy devices so smart home lighting can match with music.
The seamless experience will extend beyond Samsung’s ecosystem through SmartThings’ integration with Matter and Samsung’s membership in the Home Connectivity Alliance. Google and Samsung have worked together to enable users to find and link their devices across platforms by building multi-admin feature on Matter devices. The collaboration will bring more devices and users into the connected home in the future.
Bixby has been integrated more deeply with SmartThings, a tool for developers to build more intelligent voice user interface experiences. As Samsung’s representative voice assistant platform, Bixby has evolved to become the on-device AI solution able to control individual Galaxy devices, as well as the cross-device experience throughout the Samsung ecosystem. With the new Bixby Home Studio, developers can now build differentiated, customized experiences for the SmartThings platform. In addition, Bixby will be even more widely available to users with support for Latin American Spanish, starting in November.
As the smart home is becoming more advanced, Samsung is introducing a new security paradigm, enabling Samsung devices to protect each other. Samsung Knox Matrix1 is a private blockchain based platform that turns eligible Samsung devices into a shield to protect users’ entire device ecosystem — from Galaxy devices to TVs and home appliances. Plus, users can customize personal privacy settings with the new Security and privacy dashboard, which scans for vulnerabilities, recommends security updates and gives users data management options to keep privacy and security top of mind.
Personalized Services for Better Experiences
In the past year, Samsung TV Plus — Samsung’s free, ad-supported streaming TV and video (FAST) platform available on Samsung Smart TVs2 and mobile devices — reached 100% growth in viewership,3 and projects three billion hours streamed by the end of the year. To build on this momentum, Samsung TV Plus has expanded its offering by adding partnerships with Lionsgate and Vice Media, providing 8K video on demand. Samsung TV Plus has also gone through a redesign, to reflect its extraordinary variety of content with more than 1,600 channels across 24 countries. Samsung TV Plus is the premium choice for a seamless ad experience, where stream stitching makes ad playback simpler than ever.
After 10 years of service, Samsung’s Tizen operating system (OS) continues to offer best-in-class user experiences. The Samsung Gaming Hub brings better, faster and more convenient access to gaming on Samsung Smart TVs, provided by industry-leading partners, such as Xbox, NVIDIA GeForce NOW, Utomik and Amazon Luna. Samsung Gaming Hub bridges expertise in hardware and software to integrate features like AI Upscaling and multitask functions to make gaming on Samsung Smart TVs an immersive, optimized experience.
Tizen OS is also expanding to offer NFTs support with partners like Art Token, laCollection and Nifty Gateway. For B2B customers and developers, Samsung is providing B2B APIs specific to industries and use cases like Syncplay, which allows content to be synchronized and played in multiple signages. Tizen is also introducing SALT, a new content conversion solution to display the highest-quality HDR10+ content on supported TVs.
Your Galaxy, Your Way With One UI 5
By introducing the new One UI 5, Samsung has empowered users to easily customize their device’s look and feel, while enhancing productivity and providing amazing experiences across devices and platforms. One UI 5 brings more personalized experiences with custom-built Modes and Routines, and a Dynamic Lock screen that displays multiple visuals on your phone, your Galaxy Watch and other One UI 5 devices. With the new Bixby Text Call feature, Bixby Voice will answer calls on your behalf and share typed messages with the caller, speaking aloud as if you had answered. One UI 5 also introduces new daily health solutions to help track health and wellness in one place. This includes the Samsung Privileged Health SDK, which enables developers to build apps that leverage the BioActive Sensor on the Galaxy Watch.4
Future-Forward Investment and Research
Samsung Research is looking beyond today’s horizon to innovate for a better tomorrow, full of relentless innovation and open collaboration. Samsung Research is making its robot arm manipulation code available on GitHub, enabling academics, researchers and developers to examine new ideas in robotic manipulation.
The team at Samsung Research was also inspired by the new wellness features Samsung has introduced, particularly on the Galaxy Watch5. To find new use-cases leveraging these features, Samsung Research is working with universities and healthcare institutions that will explore areas like heart health, stress, blood pressure, lung health and neuroscience. As a result, Samsung is offering a full stack SDK — the Samsung Health Stack — which will jumpstart research into important health fields and spark new development.
Samsung invites developers, creators, partners and more to join in on its commitment to open collaboration and seamless experiences. For more information about the Samsung Developer Conference (SDC) 2022, please visit developer.samsung.com.
1 Starting as early as late 2023, Samsung Knox Matrix will be initially available on selected Samsung devices. Support for other manufacturers’ products will follow later.
2 Samsung TV Plus is available for selected Samsung Smart TVs only.
3 Viewership from September 2021 to August 2022 compared to viewership from September 2020 to August 2021
4 Available on Galaxy Watch4 series and Galaxy Watch5 series.
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