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Samsung Lights up Swiss Life Arena With the Largest Indoor LED Cube Installation in Europe


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Samsung Electronics recently completed the installation of an upgraded display solution in the Swiss Life Arena, making it the most modern ice hockey arena in Switzerland. The display solution modernizes the space by providing revamped hardware and software as well as technical support for the ZSC Lions and includes the largest indoor LED cube in Europe. The upgrades were made possible by Samsung’s innovative technology and have enabled the Swiss Life Arena to meet National Hockey League (NHL) standards, a level typically only achieved by North American arenas.

 

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▲ The LED cube installed at the Swiss Life Arena is the largest indoor LED cube in Europe.

 

As an official display technology partner of the Swiss Life Arena, Samsung outfitted the arena with a wide range of signage products and technical solutions to enhance the customer experience and improve operational efficiency.

 

“We are proud to present Samsung’s display technology after working with our AV Solution Partner Bild+Ton and the ZSC Lions to equip what is now the most modern ice hockey arena in Switzerland, delivering a world class fan experience,” said Daniel Périsset, Head of CE IT Team, Display and Memory at Samsung Electronics Switzerland. “The unparalleled quality of the solutions will help us deliver the best experiences in the rapidly evolving sports entertainment industry.”

 

 

Ground-Breaking Display Solutions To Wow Fans

Samsung installed 669 square meters of LED signage inside the arena, totalling over 18 million LEDs. From players on the side lines to fans in the stands, Samsung’s vibrant display technology allows everyone in the arena to be immersed in the action thanks to brilliant clarity and consistent color presentation. The advanced LED technology provides lifelike picture quality by optimizing brightness levels while eliminating shine and visual inconsistencies.

 

The central LED Cube display — which measures 12(w)x12(d)x8(h) meters — is the principal element of the fan experience with 416m² of the LED signages. Regardless of where fans sit in the arena’s 12,000 seats, they will be able to enjoy the stunning video display. Designed with premium picture quality and vibrant colors, the Cube will captivate audiences and set the mood using ambient light and sound. During the process of constructing the massive Cube, the teams collaborated to overcome the challenges of keeping the total weight as low as possible and managing the sheer scale of the installation.

 

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▲ The large LED cube and ribbon boards surrounding the entire arena present high-definition picture quality along with ambient lighting and sound.

 

“You need a reason for fans to come back to the stadium, and we can do so many things now to communicate during the game with the fans. It’s not only the Cube — it’s the screens; it’s the signage,” said Bruno Vollmer, Chief Operating Officer of the ZSC Lions. “The support from Samsung was amazing and we can be proud, all of us, for what we have done.”

 

To create a fluid and dynamic experience for guests, the Samsung displays include various ribbon boards — long and thin LED screens mounted on the face of balconies — and audio equipment. Thanks to the optimal visibility and low reflection technology of the ribbon boards, fans will not miss any action on or off the field — even in constantly changing lighting conditions.

 

The content management across all signage displays is supported by MagicINFO 9, the cloud-based solution for the most comprehensive signage offering 24/7 technical support. Managing on-screen content is made simple using Samsung’s powerful MagicINFO 9 solution, which supports content, device and data management across all the displays throughout the entire arena. MagicINFO 9 also allows users to manage content remotely and securely, meaning updates can be made quickly to reflect match details, advertising, or important customer information. 

 

 

A Connected Experience Throughout The Arena

By delivering a complete display solution, Samsung has helped to enhance every moment of the audience experience at the arena, accompanying visitors from the minute they arrive until they depart. With an upgraded Players Club and a connected customer experience from the concourse to the Business Club, Sports Club and Press Room, fans can explore the arena while staying informed about the latest game updates.

 

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▲ Signage and displays integrated throughout the arena by Samsung allow visitors to explore the venue while not missing out on any of the game action.

 

To ensure the technology was incorporated into every corner of the arena, Samsung installed 240 strategically located displays across the stadium. The crystal-clear picture quality of Samsung’s smart signage solutions, including the Q-series signage, are on display in the sports bar and around the concourse. Specifically, the ultra-high definition 4K resolution of the QMR series keeps audiences engaged in the action while enjoying food and beverages in the sports bar. In the auditorium, guests will be mesmerized by The Wall (IWA), a massive and awe-inspiring screen offering a vivid visual display. Furthermore, Samsung B2B monitors were selected for the ZSC Lions’ offices due to their high-resolution picture quality and productivity features.

 

Adrian Wangeler, Chief Executive Officer, Bild+Ton, shared, “Samsung always responds quickly and easily. Working directly with the manufacturer has the advantage of being able to fall back on the specialists and developers.”

 

As an industry leader in the global signage market for the past 13 consecutive years,1 Samsung stands out in the sports entertainment industries. Following Samsung’s visual display milestones equipping Citi Field and SoFi Stadium, fans can expect an extraordinary experience at Swiss Life Arena — powered by the latest innovations from Samsung.

 

Watch the full video about Samsung’s innovative installations at the Swiss Life Arena here:

 

 

Samsung is the official display technology partner of Swiss Life Arena, Switzerland-based ice hockey arena and home to the ZSC Lions.

 

 

1 Samsung has been the No.1 selling digital signage brand for 13 consecutive years by Omdia. (Note: Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.)

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      Matter: A Truly Harmonious Household Experience
      At the end of her talk, Jung introduced Matthew McCullough from Google, who provided an overview of Matter, a system that lays the groundwork for true interoperability between devices in the home. Samsung is committed to Matter integration, and confident it will make the dream of a fully integrated household a reality.
       
      ▲ Google’s Matthew McCullough explains how the Matter interoperability system works, reinforcing Samsung and Google’s collaborative efforts to expand its integration.
       
      By working closely together, Samsung and Google aim to make life for both users and device makers simpler and smoother, with multi-admin features that cut down on manual management and make Google Home and Nest Hub more accessible. “This ease of use across Samsung and Google is just the start, and we’re looking forward to delivering a more seamless, delightful home experience,” said McCullough.
       
       
      Industry Collaboration Making Device Ecosystems More Open
      ▲ Mark Benson, Head of SmartThings U.S. at Samsung, expands on the company’s enthusiasm for Matter adoption and introduces the SmartThings Matter Early Access Program.
       
      Continuing with the theme of interoperability, Mark Benson, U.S., emphasized Samsung’s commitment to supporting Matter. “To accelerate Matter adoption, we created the SmartThings Matter Early Access Program, where we work with major device manufacturers to ensure their Matter-enabled devices work seamlessly with SmartThings,” said Benson.
       
      The SmartThings app, SmartThings Hub Core and SmartThings Cloud, Benson pointed out, are already prepared to support Matter. “It’s all about delivering interoperability right out of the box,” he said.
       
       
      The Expanding Role of Bixby
      Anil Yadav, Head of Bixby Lab at Samsung Research1 America, took to the stage to discuss SmartThings’ bespoke speech platform and de facto voice in the home, including its exciting new feature: Bixby Home Studio. “With Bixby Home Studio, you can create experiences that span multiple devices and respond more intuitively to user commands,” said Yadav. “For example, if you ask Bixby to turn on your air conditioner, Bixby can check if you have any windows open and let you know to close them, saving energy.”
       
      ▲ Voice system expert and Head of Bixby Lab Anil Yadav lays out the platform’s evolving role in the home and celebrates the launch of Bixby Home Studio.
       
      Ready to do everything from queuing up your next action movie on your Samsung Smart TV to boosting your mobile security with On-Device AI, Bixby is smarter and more powerful than ever.
       
       
      Premium Security and Privacy for an Integrated Household
      ▲ Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, underscores the significance of strong security and personalized privacy, as exemplified by systems like Samsung Knox and Knox Matrix.
       
      Samsung envisions more than just a convenient and integrated home experience. Its teams are also creating an experience that is as safe as it is smooth, as private as it is proactive. After Yadav’s Bixby talk, Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, discussed with the audience how top-notch innovations need top-notch security to go with them. Unwavering in its three security and privacy principles — transparency, choice and protection — Samsung has worked hard to develop platforms like Samsung Knox. This will keep everything from your phone to your refrigerator safe and secure, said Baik.
       
      A new platform called Knox Matrix, in particular, is now on the frontline of multi-device protection. “Knox Matrix is your own private blockchain,” Baik explained. “Multiple devices share credentials, turning the ecosystem of devices into a shield that protects everyone.”
       
      In step with these developments, of course, is Samsung’s insistence on a customizable privacy experience, which is provided by Samsung’s comprehensive Security and privacy dashboard. “We believe that you — and only you — should be making decisions about how your information is managed and stored,” said Baik.
       
       
      A More Vibrant Content Ecosystem Than Ever
      Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, shared important insights on Samsung’s extensive media network, covering a range of recent successes.
       
      ▲ Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, provides a roundup of Samsung’s diverse — and rapidly expanding — media network.
       
      Samsung Gaming Hub, launched in June, is an all-in-one gaming solution that, thanks to partnerships with industry leaders like Xbox, lets players connect their controllers to Samsung TVs and access all the games they love without even needing a console or PC.
       
      Samsung TV Plus, the FAST streaming TV and video platform that relaunched this summer, now reaches 24 countries and 465 million devices globally. It is projected to clock in an impressive three billion hours streamed by users by the end of 2022.
       
      Thanks to broad reach, smooth monetization integration and an advertising environment optimized for both clients and users, Samsung streaming also offers an ideal platform for premium advertising.
       
      “Today, Fortune 500 companies from around the world have leveraged Samsung TV Plus and our other advanced TV advertising solutions to reach valuable consumers,” Kim said.
       
       
      Tizen’s Global Conquest
      ▲ Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business discusses all things Tizen, from the operating system’s global reach to its growing spectrum of applications.
       
      Following Sang Kim, Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business, took to the stage to talk about Tizen, Samsung’s open source, Linux-backed operating system. Kim took the audience through a huge variety of developments in the Tizen journey, which is growing its capabilities to an ever-wider spectrum of uses and applications.
       
      Leveraging partnerships with gaming leaders like Xbox, NVIDIA and Utomik, Tizen is helping bring a truly consolidated, uninterrupted gaming experience to users with Samsung Gaming Hub, with fantastic performance and image quality, Kim explained. It delivers stunning visual displays and blockchain wallet integration to Samsung TVs for better at-home art experiences, while also helping Smart Hub deliver the best in content searches and recommendations. Tizen Enterprise, meanwhile, is boosting B2B partners’ display and signage options, while Tizen Everywhere aims to expand licensing and bring the system to more countries.
       
      “Since its launch ten years ago, Tizen now powers more than 330 million TVs, refrigerators and other smart devices,” said Kim. “At Samsung, we will continue to create Tizen experiences that transform and go beyond what many thought possible.”
       
       
      One UI 5 and the “Your Galaxy, Your Way” Philosophy
      Next up was Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, whose theme for the day was the company’s latest leap forward in the UI experience: One UI 5.
       
      ▲ Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, introduces One UI 5, the next stage of Samsung’s UI evolution and a distillation of the “Your Galaxy, Your Way” philosophy.
       
      “On this stage three years ago, I shared our vision for One UI, the essence of the Galaxy experience,” Jeong began. “One UI truly captures the ‘Your Galaxy, Your Way’ philosophy by bringing users an intuitive, connected experience that is uniquely yours.”
       
      Splitting the new UI update’s advancements into three areas — Personalization, Productivity and Possibility — Jeong shared a host of new and improved features. Personalization included deep customization enhancements, like Dynamic Lockscreen for smartphones, Watch Face Studio for Galaxy Watches and custom-built Modes and Routines, while health and security functions are also more adaptable than ever. The Productivity section included Bixby Text Call, improved phone-to-PC connectivity and multitasking upgrades like Taskbar improvements. Possibilities covered One UI 5’s integration with innovative Samsung Foldable devices and related functions like Flex Mode.
       
       
      A Look Over the Horizon: Robotics and Health in Tomorrow’s Homes
      The final talk before the wrap-up was from Sebastian Seung, President and Head of Samsung Research. While many of the day’s talks focused on recent improvements, Seung has his eye on the innovations of tomorrow, aiming for no less than the merging of the physical and digital worlds.
       
      “I’d like to invite you to look over the horizon, to a future dreamed of but not yet realized,” said Seung, who divided his presentation between the future of robotics in the home and Samsung’s ambitions to contribute to health & wellness research.
       
      In the home robotics field, Seung discussed the company’s continued success with a household supported by advanced, AI-enhanced devices, including the object-detecting JetBot AI+ vacuum, the Bot Handy chore assistant prototype and even future plans for Samsung’s latest robot arm manipulation code, which will soon be available on GitHub.
       
      ▲ Sebastian Seung, President and Head of Samsung Research, discusses the company’s plans for a future where advanced robotics technologies support households and outlines Samsung’s ambitions in health & wellness research.
       
      Moving on to the subject of health, Seung introduced Samsung Health Stack, an open source project from Samsung that aims to actively advance health & wellness research. “This is a full stack SDK, a mobile app for patients, a portal for researchers and a backend database,” said Seung. “A complete package of open-source tools designed for the easy creation of digital systems for the research of health and wellness.”
       
       
      Closing: Building a More Sustainable Future With Samsung
      To round off the talks, Jong-Hee Han returned to the stage to offer a final word, summarizing the technologies showcased at SDC and the course of the company’s future of innovation.
       
      ▲ Jong-Hee Han returns to the stage to conclude the day’s talks, ending on a proactive vision of a future driven by sustainable, eco-conscious technologies.
       
      “I would like to talk about the future one more time,” he added. “The future of something very dear to my heart: our planet. I believe we have a responsibility to help create a sustainable future. We do that through Everyday Sustainability, a belief that every stage of the product lifecycle can be more sustainable.”
       
      Han presented a range of Samsung sustainability commitments and environmental research directions, including responsible material sourcing, recycling, disposal, renewable energy and billions in investments toward meeting carbon emissions reductions.
       
      “By 2027, we will run all DX operations on renewable energy,” Han said, ending the day on an optimistic note and a glimpse of a future for customers that is easier, more seamless, more frictionless and — crucially — more eco-conscious.
       
      Watch the video below to see the complete recording of the SDC22 Keynote.
       
        
      ▲ Attendees explore the latest Samsung products at SDC22 booths.
       
       
      1 Samsung Research, acting as Samsung Electronics’ advanced R&D hub, leads the development of future technologies for the company’s Device eXperience (DX) Division.
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