Samsung will take the stage in its home country later this week to unveil the Galaxy Z Fold 5 and Flip 5 foldables. This marks the first time the summer Unpacked event is being held at home rather than in an international market. It’s also the first time the mid-summer Unpacked press conference will take place in July rather than August or September.
I thought the arrival of Google’s Pixel Fold might have scared Samsung into moving up the launch event. But what if Samsung is really looking to deal with the iPhone ticking time bomb at home by looking to launch the new foldables as soon as possible?
Until this year, Samsung has had virtually no competition in the foldables space since the first Galaxy Fold. Samsung could take its time to upgrade the Fold and Flip each year without delivering massive redesigns. But Chinese vendors started putting pressure on Samsung in previous years. And some of those devices launched in Europe and other international markets in early 2023.
The Google Pixel Fold is perhaps the biggest threat to Samsung’s dominant position in the industry despite some of its obvious faults.
Samsung is responding to these threats with the kind of big Fold and Flip design updates we’ve been waiting for. The Fold 5 will be slimmer than before, thanks to a no-gap hinge. The Flip 5 will feature a large external display occupying almost the entire surface of one of the phone’s halves.
Google Pixel Fold smartphone unfolded. Image source: Jonathan S. Geller, BGR On top of that, Samsung set its Unpacked press event for July 26th, the earliest date ever. As a reminder, this Unpacked event used to be the home of the Galaxy Note series. And it used to happen in early September before Samsung detached it from the German IFA tradeshow. The reason Samsung went to early August was the iPhone’s early September launch which would routinely obliterate Note sales.
All that is to say that Samsung might be worried about increased competition in the foldables space. But the iPhone might be the real reason it’s focusing on the Korean market.
The big iPhone problem
Samsung might want to make an impression on a specific category of smartphone buyers in its home market. Per The Korea Herald, a new Gallup survey shows that young adults in the country prefer the iPhone overwhelmingly to a Samsung phone.
The study indicates that Samsung is the main smartphone vendor in Korea, with 69% of adults owning a Galaxy phone. Only 23% of respondents have an iPhone.
But younger millennials and Gen Z like the iPhone increasingly more than Samsung phones. In the 30-39 age group, 41% of respondents have an iPhone. The percentage goes to 60% in the 18-29 group.
Samsung vs. iPhone market share in Korea for different age groups. Image source: Gallup Korea via The Korea Herald This is a major problem for Samsung. These young adults are growing with the iPhone and the entire ecosystem of apps and hardware. Switching from iPhone to Android becomes increasingly difficult the more you use the products.
As a longtime iPhone user, I can attest to that. I’ve been on iPhone and Mac for over a decade, and there’s nothing to make me switch to a different combo. And I was in the 18-29 group when I started using Apple for my main computing needs.
The young adults who bought iPhone over Samsung cited Apple’s premium branding as one of the reasons. They’d buy the iPhone even if the same storage device is more expensive than the Galaxy S equivalent. For example, the 128GB iPhone 14 costs 1,250,000 won in the country, or $980. The Galaxy S23 is 100,000 won ($78) cheaper.
Various Galaxy Fold 4 and Flip 4 foldable phones. Image source: Samsung Apple Pay, which arrived in Korea earlier this year, is another factor that convinces young adults to buy iPhones.
The study also says that 85% of respondents say they are likely to stick with their current brand. That’s great for Samsung in the older groups. But if young adults stay with iPhone, we might be looking at decades of problems for Samsung. Especially if the teenage generation in Korea positions itself in favor of the iPhone. That wouldn’t be a surprise if their parents also use iPhones.
The unsung heroes in this survey are the older smartphone users who still have LG phones. LG is no longer making Android handsets, of course.
Samsung is apparently aware of the iPhone problem. The Herald says the Korean giant opened a flagship retail store in Gangnam last month, branding it a “playground for millennials and Gen Z.” The store is less than a kilometer away from Apple Gangnam store.
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By Samsung Newsroom
With its technical expertise and industry-leading innovation, Samsung Electronics has been recognized for its global market leadership and excellence.
According to market research firm Omdia, Samsung once again topped the global TV market in 2022, making it the 17th year in a row the company has ranked first in the TV industry. This accomplishment can be attributed to the company’s commitment to premium viewing experiences and user-centered design.
By prioritizing its premium product lineup, Samsung has upheld its unparalleled leadership in the TV industry for an impressive 17 years, exemplified best by its Neo QLED lineup. In 2022, Samsung sold a staggering 9.65 million units of QLED and Neo QLED TVs, bringing cumulative sales to 35 million units since its launch in 2017. Samsung also dominated the ultra-large TV market segment in 2022, reporting a 36.1% and 42.9% market share for TVs over 75-inches and 80-inches respectively. For the premium TV market priced over $2,500, Samsung retained the largest market share by revenue at 48.6%.
“Our track record of industry leadership over the past 17 years was made possible by our consumers’ continued loyalty and trust in our products,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to pave the path to create the most premium device experiences that go beyond premium picture quality.”
Samsung’s leadership in the TV market for 17 consecutive years is a testament to the company’s commitment to providing the most innovative products with consumer-centric designs and upgraded user experiences. The launch of the Bordeaux TV in 2006 marked the mainstream adoption of LCD TVs with sophisticated designs and light-weight form factor. It was also the first time for Samsung to rank number one in the global television market. The company continued to bring groundbreaking technologies closer to consumers by launching its first LED TV in 2009 and Smart TV in 2011, holding the top position in the market throughout each of those launches and after.
Samsung continued to push the boundaries of picture quality and innovation by introducing products with the latest technologies as well. In 2017, Samsung defined the term “next-generation display” by unveiling the first QLED TV, which utilized quantum dot technology to achieve 100 percent color volume for the first time in the industry. In 2018, the company launched the groundbreaking QLED 8K, followed by the Quantum Mini LED-backed Neo QLED and the self-illuminating MICRO LED in 2021. This collection of innovative technologies redefined the standard for TV picture quality and continued to set new industry benchmarks each time.
Additionally, Samsung has been at the forefront of pioneering new categories such as the Lifestyle series. Starting with the iconic design of The Serif in 2016, Samsung has continued to evolve its product lineup with designs to enhance the user experience through products such as The Frame, The Sero, The Terrace, The Premiere and The Freestyle.
In 2023, Samsung’s commitment to innovation continues with the development of intuitive technology designed to meet the needs of users. SmartThings will enable seamless integration and connectivity of multiple devices with security remaining a top priority, empowering users to create deeply personalized experiences that accommodate both their unique preferences and needs.
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How can I set screen time limit for my kids on Samsung tv.I know there are parental controls to block apps etc but no way to set screen time limit.
I couldn't find any parental control apps either that control TV devices, are there any?
Smartthings app didn't work either to block TV. I can set scenes etc. but kids can just turn the TV back on.
By Samsung Newsroom
Samsung Art Store is the epitome of the digital-physical blend taking over today’s art experiences. It allows widely acclaimed galleries, museums and artists to showcase their masterpieces to users around the world by using The Frame’s immaculate digital display. Since its launch in 2017, Samsung Art Store allows for extraordinary, one-of-a-kind art selections to be accessible to consumers from the comfort of their own homes.
Stuart Franklin is an award-winning photographer who has traveled all over the world in pursuit of his work. The titles Franklin has held over the years vary from photographer to documentarian and art curator, with his work landing on the pages of newspapers, books, magazines and other media in between.
Over the years, Franklin’s work has gained considerable momentum and visibility — his work has earned a place in renowned publications around the world. Now, his work is featured on Samsung Art Store, introducing even more variety to the ever-growing art collection that is accessible through The Frame.
Samsung Newsroom sat down with Franklin to talk about his work and how he sees digital transformation taking the art world into new, unimaginable spaces.
▲ Stuart Franklin
Q: Briefly tell us about yourself, your work and the inspiration behind your photography.
I am a Magnum photographer, and I have been working in the industry for over 40 years. I am inspired by many things: light, form, the subject itself, often the overall idea behind a larger project. But these days I also enjoy drawing and painting as well.
I am currently working on a book about trees. 25 years ago, I published a book called The Time of Trees (1999), and I am now revisiting the subject in preparation for a new book in 2023.
Q: You began studying photography in 1976 and have made quite an impact since then. How has your photography evolved over time?
After studying drawing and painting, then photography, I began a career working for newspapers and news magazines. My stories were always people stories: in the news, street photography and portraits. This began to change during the 1990s when I began to focus more on landscape work — I worked on magazines, books or exhibition commissions and an exhibition for the National Galleries of Scotland.
Q: You are known for your wide array of photography styles. Could you elaborate more on your creative process?
My work has evolved over time. In the past, I worked mostly in news features or breaking news. I haven’t given that up: I recently did work on the Covid-19 pandemic in the U.K. But more and more I am focusing on landscape photography. Currently, I am interested in the relationship between nature and memory, so the conversation surrounds the relationship between elements in the landscape that spark a memory and something objectively interesting in the landscape itself.
Q: What is your favorite setting or location to take pictures?
Right now, forests. I have recently been working in the largest walnut forest in the world in Kyrgyzstan.
Q: Can you tell us specifically how advancements in technology and the emergence of digital art and platforms have changed or shaped your career?
Unusually, my work has moved full circle from working on color transparency film and black and white negative to digital color in about 2004 and now back to 80% film. I use my Samsung Galaxy S21 Ultra for about 90% of my digital color photography these days. Digital has many advantages, especially working in low light. But currently, I am working with film in black and white and digitally with the Galaxy S21 for color.
Backlighting and increased dynamic range are always an advantage with digital displays, but the disadvantage is often reduced image size. It is difficult to mix the two. Anything backlit in an exhibition will always stand out more than a silver gelatin print.
▲ “Caroline Islands (2000)”, Stuart Franklin
Q: Caroline Islands (2000) is one of your most popular photographs displayed on The Frame. Tell us briefly about this piece. Why do you think people are attracted to this image?
This landscape and these colors speak of somewhere remote, a get-away, an escape, somewhere quiet and undisturbed. In bustling urban life, all these qualities become desirable.
Q: A lot of your photography within the Art Store that gained popularity over the years involve nature. Can you tell us more about what your artistic intentions were for these photos?
I have always found solace in nature and in celebrating its beauty. The challenge is making inspiring places be as inspiring in a photograph. That usually involves choosing the right light and the best time of day to be out photographing so that the highlights are not too bright or the shadows too dark. Light — the quality of light — plays a huge role in how I think about photography.
▲ “Falls, Brazil (2000)”, Stuart Franklin
Q: Can you give us some background on this photo?
This photograph was taken in late 1999 on commission for the article titled Celebrations of Earth — published in January 2000 as the opening story of the new millennium. Due to the mist formed by the water thundering down the waterfall, the morning light stayed soft for quite a long time, which gave me enough chances to make several exposures from different vantage points. Also, Polaroid films that fit my camera were easy to buy back then to help me out in trials before making the actual exposures.
Q: Where do you see the future of photography art exhibitions heading? What are your thoughts about what’s to come?
I think there will always be an attraction in seeing the print as a three-dimensional object, as one sees a painting. However, I suspect in the future that the three dimensionality that we are used to experiencing in a gallery will be deliverable digitally and become widespread in time. The digital experience will expand in ways that we can barely imagine. There will be more virtual galleries and exhibitions. I feel sure of that, and that will make art more accessible to a wider range of people.
Q: Aside from the two photographs listed above, do you have any other recommended pieces for The Frame users?
I will always be one to flag my most recent work, so perhaps the work this year from Spain, Italy or Kyrgyzstan or the work I am about to do in November in Cambodia and Bali. But then I recommend the images from Bali that I took in 1999 for the Celebrations of Earth project — I still love those beautiful green rice fields. Then there is the work from Korea. Too much to choose from.
▲ “Rice Fields, Indonesia (2000)”, Stuart Franklin
To see more of Franklin’s photographs, head to the Samsung Art Store.
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The Galaxy S22 series has been a bittersweet success for Samsung. The phone brought back the Note series as the Galaxy S22 Ultra, and the entire S22 line saw great sales initially. But soon after launch, buyers discovered the Exynos 2200 versions of the phone came with performance throttling and benchmark cheating. The Galaxy S23 will be spared such shame next year, with Samsung reportedly using just one chip: Qualcomm’s Snapdragon 8 Gen 2.
The Galaxy S22 throttling issue turned into quite a scandal in Samsung’s home country. The Exynos 2200 was hardly the success that Samsung wanted it to be. The throttling helped Samsung reduce overheating and preserve battery life. But it also meant the Galaxy S22 wouldn’t perform like a true flagship.
Samsung had to apologize to shareholders and customers and faced lawsuits and investigations in Korea. Furthermore, the company had to dispel accusations that it had cut corners designing the Galaxy S22. And it pledged to create a high-end chip to power flagship phones in the future.
That won’t be the Exynos 2300, if the following claims pan out. Ming-Chi Kuo believes the Galaxy S23 series will only use Qualcomm’s next-gen chip.
Galaxy S23 to run on the Snapdragon 8 Gen 2 chip
Kuo is an insider known for his accurate Apple-centric leaks. He usually details the iPhone and other unreleased devices. But he recently addressed the Galaxy S23 series, releasing a few predictions on Twitter.
According to him, Qualcomm will be the sole processor supplier for the Galaxy S23 series after accounting for 70% of Galaxy S22 chip shipments. Kuo says the SM8550 will be Qualcomm’s next chip, built on TSMC 4nm process. The insider doesn’t mention the name of the processor. But we’re probably looking at the Snapdragon 8 Gen 2.
Kuo said the Exynos 2300 “can’t compete” with the SM8550. Therefore, The Galaxy S23 will get the Snapdragon 8 Gen 2 chip.
Moreover, the leaker said that the new Qualcomm chip has “obvious advantages” over its Snapdragon 8 Gen 1 predecessors regarding computing power and efficiency.
Galaxy Z Fold 4 to have a similar fate
A different insider recently described a similar strategy for the Galaxy Fold 4 and Flip 4 foldables coming in the second half of the year. Samsung will only use the newer Snapdragon 8 Plus Gen 1 chip in those devices. That means buyers will not risk running into the Exynos 2200 version of the two foldables this year.
Qualcomm’s new Snapdragon 8 chip variation will power other 2022 Android flagships in the coming months. The Plus variant should be more powerful and efficient than the regular model.
That said, it’s too early to tell what the Snapdragon 8 Gen 2 will bring to the table. Qualcomm will unveil the new chip closer to the end of the year. As for the Galaxy S23 series, we don’t expect Samsung to unveil the phones until the first months of 2023.
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