Samsung just unveiled a true Apple Studio Display competitor at CES 2023
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By Samsung Newsroom
Samsung Electronics today announced Samsung Hospitality TV compatibility with AirPlay, allowing hotel guests to connect their iOS and iPadOS devices to the TVs in their rooms easily and securely.
Guests will be able to enjoy the convenience of watching their favorite shows and movies from popular streaming services, listening to personal playlists on various music platforms, viewing photos, practicing presentations, playing games and more on the TV in their room. By simply scanning a unique, on-screen QR code, guests can privately and securely connect their iPhone or iPad to the Samsung Hospitality TV.1
Ensuring both convenience and robust security, no personal information is ever stored or saved and all information about paired devices is automatically erased upon guest checkout. This feature not only enhances the guest experience but also provides peace of mind regarding data privacy. Additionally, hotel managers and operators can easily update their management systems to enable AirPlay technology, simplifying the integration process.
The integration of Apple AirPlay is part of Samsung’s broader strategy to enhance the in-room experience for hotel guests while providing powerful management tools for hotel operators. Samsung’s latest hospitality TVs include LYNK Cloud and SmartThings Pro for enhanced connectivity, seamless management and improved guest experience.
“Samsung is committed to building a robust and connected ecosystem that enhances convenience, usability, and overall guest experience,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “AirPlay allows both iPhone and iPad users to easily share their favorite content on the big screen in their hotel room, making their temporary stay at a hotel feel more like home. LYNK Cloud and SmartThings Pro also give hotel management better business insights while making their operations more seamless and efficient.”
For hotel managers and operators, LYNK Cloud is a comprehensive cloud solution for Samsung Hospitality TVs that offers customizable content, remote device management and access to OTT entertainment. Equipped with an e-commerce platform, LYNK Cloud provides an in-room ordering system that offers guests interactive services such as booking hotel services, ordering room service, a digital concierge and more, all bundled in solution. With LYNK Cloud, hotel managers can also use insights to personalize content and experiences for hotel guests to create impactful promotional content across different rooms or properties worldwide.
SmartThings Pro brings enhanced connectivity to hotel managers, delivering more interoperability and security with IoT devices in their properties. Hotel IT managers can connect and control Samsung smart devices2 throughout the hotel, such as Hospitality TVs, Smart Signage, air conditioning systems and more IoT devices3 through one efficient dashboard. The SmartThings Pro Dashboard enhances multi-unit management, device performance monitoring — all designed with scalability and developer-friendly integration in mind. To meet the diverse set of hotel partners’ needs, SmartThings Pro also offers customizable Application Programming Interfaces (APIs) for seamless integration with existing systems, and a customizable dashboard.
1 Apple AirPlay will first be available in HBU8000 model and will be sequentially supported on other existing models.
2 Available on Tizen 7.0 or later
3 IoT devices which support the industry’s latest IoT specifications, Matter and the Home Connectivity Alliance (HCA) can be connected to SmartThings Pro.
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By Samsung Newsroom
Gamers discovered new devices and highly awaited titles at Summer Game Fest — a global celebration of video games and their creators that started on June 7 at YouTube Theater in Hollywood Park in Los Angeles. Here, Samsung showcased its 2024 lineup of monitors including the newest OLED gaming monitor series.
▲ Summer Game Fest highlighted the latest in gaming technology and unveiled upcoming releases to gamers around the world.
Fans of all things gaming around the world tuned into the opening livestream, while 6,000 attendees gathered in person to see exciting announcements and demos from the biggest brands. During the opening livestream, attendees experienced new Samsung monitors — including the latest Odyssey OLED G8 — now available for preorder.
▲ Samsung proudly announced the Odyssey OLED G8 during the Summer Game Fest livestream. OLED Glare Free technology significantly reduces glare from light or reflections.
At the Samsung x YouTube Gaming Afterparty, well-known game creators and industry insiders had a chance to preview the best gaming devices on the market. With the new Odyssey OLED series, attendees were the first to play new titles, such as “Warhammer 40,000: Space Marine 2” from Focus, before their release.
“You need a high refresh rate for games as fast as the new Warhammer one that we get to play here,” said a gamer at the Afterparty. “The Odyssey OLED G6’s 360Hz refresh rate makes the action super smooth, so you can easily aim and see enemy movement without any annoying blur.”
▲ Attendees were the first in the world to play “Warhammer 40,000: Space Marine 2” on the Odyssey OLED G8.
This year’s Odyssey OLED series includes the 32-inch Odyssey OLED G8 in 4K UHD with a 240Hz refresh rate and the 27-inch OLED G6 in QHD with a 360Hz refresh rate. Both deliver outstanding OLED picture quality with a near-instant 0.03-millisecond gray-to-gray response time for ultra-smooth, responsive gameplay.
The Odyssey series’ latest features are especially geared toward creating an optimal gaming environment. The new OLED Glare Free technology minimizes light reflection and delivers vivid, clear colors so gamers can enjoy crisp, clean picture quality. In addition, both OLED models feature Samsung OLED Safeguard+ — a proprietary burn-in protection technology that combines a pulsating heat pipe with a dynamic cooling system to help prevent burn-in by reducing temperatures at the core.
▲ “Warhammer 40,000: Space Marine 2” displayed on the 32-inch Odyssey OLED G8, demonstrating the monitor’s vivid colors and clarity even in a brightly lit room.
YouTuber SugarStar was one of the gaming personalities who experienced the new monitors. “Graphics look fantastic on these monitors. The colors seem so vibrant and true to life, even without putting the brightness all the way up like you do on other monitors. All of the games here look great,” she said. “I also use an Odyssey monitor at home, and I love that I don’t need a PC connected to play. It made it easy to keep playing (console) games with Samsung Gaming Hub before my PC was built.”
▲ SugarStar played “Kingdom Hearts” on the ViewFinity S7, a monitor that balances productivity and gaming performance.
The new Odyssey OLED gaming monitors showcased at Summer Game Fest include HDR10+ GAMING capabilities on select games like “Cyberpunk 2077” and “Red Dead Redemption 2.” Players will automatically experience deeper color, contrast and brightness — without lengthy, manual calibration.
“If it ain’t like this, I don’t want it,” said YouTuber HipHopGamer, a popular gaming personality. “When you can move your mouse this fast, without blurring or stuttering, that’s what refresh rate is all about. It’s happening here on the Odyssey OLED G8, with one of the biggest games ever made, ‘Red Dead Redemption 2.’ There’s no stutter. There’s no blur.”1
Unlocking a premium visual experience, HDR10+ GAMING automatically adjusts the high-dynamic range (HDR) and the default HDR brightness of any game based on the specific capabilities of the monitor. By precisely calibrating color, contrast and brightness to each individual display, details are accurate even in dark shadows and bright highlights for more engaging gameplay.
Game developer Przemyslaw Czatrowski of CD Projekt Red, the company that brought the world “Cyberpunk 2077,” had only good things to say about HDR10+ Gaming. “Now, ‘Cyberpunk 2077’ with HDR looks just how I imagined it to be, ramping up the immersion,” he said.
▲ HipHopGamer played one of the biggest games of all time, “Red Dead Redemption 2,” with HDR10+ GAMING technology on the Odyssey OLED G8.
▲ “Cyberpunk 2077” impressed gamers with HDR10+ GAMING technology on the Odyssey OLED G9.
Guests also responded enthusiastically to the Smart Monitor M8 and ViewFinity S7 monitors which balance productivity with gaming and everyday use.
▲ 2024 ViewFinity S7 and Smart Monitor M8
Gaming continues to grow in new and exciting ways, and Summer Game Fest proved to be one of the industry’s standout events. This year, Samsung again proved its commitment to new and seasoned gamers through its future-defining monitors and innovative features.
Samsung’s participation in Summer Game Fest highlights its longstanding partnership with Hollywood Park, where Samsung technology is seamlessly integrated throughout the 300-acre mixed-use campus. During the event, attendees witnessed how a suite of Samsung digital signage at YouTube Theater creates the ultimate live experience. Game reveals and showcases were visible on two 26-by-14-foot Samsung LED Smart Signage displays installed on both sides of the 6,100-square-foot stage, fully immersing attendees in gameplay previews and building excitement for upcoming releases.
▲ Samsung LED Smart Signage at YouTube Theater in Hollywood Park
1 Performance may vary based on game and system settings.
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By Samsung Newsroom
Samsung Electronics today announced the global launch of its 2024 Odyssey OLED gaming monitor, Smart Monitor and ViewFinity monitor lineups.
These new and updated models bring features that people want — as well as some they don’t expect — to deliver new experiences, no matter how they use their monitors. The Odyssey lineup brings a next-level OLED experience and new AI capabilities1 to the Odyssey OLED G8; the Smart Monitor lineup heightens joy with more enhanced entertainment features, plus the Smart Monitor M8 powered by AI; and the ViewFinity lineup boosts connectivity to create a complete workstation.
“Our latest monitor lineups deliver a breadth of options to users globally and create better experiences, no matter how people use them,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “From the groundbreaking AI-powered Odyssey OLED gaming monitor to multi-device experiences in the Smart Monitor and ViewFinity lineups, Samsung remains committed to redefining the market and delivering cutting-edge technologies to users everywhere.”
Odyssey OLED Series: Visual Excellence With New Burn-In Prevention Features
The 2024 Odyssey OLED models expand Samsung’s offerings of next-generation OLED performance with the new Odyssey OLED G8 (G80SD model) and Odyssey OLED G6 (G60SD model).
The Odyssey OLED G8 is the first flat 32” Samsung OLED gaming monitor with 4K UHD (3840 x 2160) resolution and a 16:9 aspect ratio. It has a 240Hz refresh rate and 0.03ms gray-to-gray (GtG) response time for ultra smooth and responsive gameplay. The Odyssey OLED G6 is a 27” QHD (2560 x 1440) resolution monitor, supporting a 16:9 aspect ratio. Its 360Hz refresh rate and 0.03ms GtG response time make it easy for gamers to keep up with fast-moving gameplay.
The new Odyssey OLED G8 is Samsung’s first OLED gaming monitor powered by AI. The NQ8 AI Gen3 processor, which is the same processor Samsung uses in its 2024 8K TV, upscales content to nearly 4K when using Samsung Gaming Hub2 and the monitor’s native Smart TV apps for higher resolution in gaming and entertainment.3
Both new OLED models feature Samsung OLED Safeguard+, a new proprietary burn-in protection technology. This technology is the first in the world to prevent burn-in by applying a pulsating heat pipe to the monitor. Additionally, the Dynamic Cooling System evaporates and condenses a coolant to diffuse heat five times more effectively than the older graphite sheet method, which prevents burn-in by reducing temperature at the core. The monitor also detects static images like logos and taskbars, automatically reducing their brightness to provide another means of burn-in prevention.4
The Odyssey OLED G8 and OLED G6 both deliver unmatched OLED picture quality with a brightness of 250 nits (Typ.), while FreeSync Premium Pro keeps the GPU and display panel synced up to eliminate choppiness, screen lag and screen tearing.
Samsung’s new OLED Glare Free technology5 also preserves color accuracy and reduces reflections while maintaining image sharpness to ensure an immersive viewing experience, even in daylight. The OLED-optimized, low-reflection coating overcomes the trade-off between gloss and reflection thanks to a new, specialized hard-coating layer and surface coating pattern.
Both monitors feature a super slim metal design that gives them a distinct identity, while Core Lighting+ enhances entertainment and gaming experiences with ambient lighting that synchronizes with the screen. The ergonomic stand also makes long sessions more comfortable with adjustable height, plus tilt and swivel support.
The new Odyssey OLED monitors are the next entry to expand Samsung’s OLED monitor market leadership. Their release comes after Samsung achieved the top position in global sales in the OLED monitor market within only one year of launching its first OLED model.6 This achievement underscores Samsung’s rapid ascent in the competitive landscape of OLED monitors while reinforcing its commitment to diversifying its gaming monitor lineup with models that leverage the company’s proprietary OLED technology.
Smart Monitor M8: AI Processing for Crystal Clear Video and Audio
The updated Smart Monitor lineup brings together a complete multi-device experience into one hub for smarter entertainment and greater productivity. The upgraded 2024 models include the M8 (M80D model), M7 (M70D model) and the M5 (M50D model).
The upgraded 32” 4K UHD Smart Monitor M8 introduces new features powered by AI with the NQM AI processor, taking entertainment experiences to the next level. AI upscaling brings lower resolution content up to nearly 4K,7 and Active Voice Amplifier Pro uses AI to analyze background noise in the user’s environment to optimize dialogue in the user’s content.8 360 Audio Mode9 is available on the M8, which pairs with Galaxy Buds to create an immersive sound environment. The built-in SlimFit Camera also makes it easy to conduct video calls through mobile applications with Samsung Dex.10
New to the entire line of Smart Monitors is a Workout Tracker,11 which pairs with a Galaxy Watch to enable real-time health data on the screen, even while streaming content. This makes it easier to track workout goals and can make working out more enjoyable.
These new features enhance the already impressive Smart Monitor functionality. Smart TV apps and Samsung TV Plus12 provide instant access to a wide range of streaming services and live content, without needing to boot up a PC or connect to other devices.13
The M7 is available in 32” and 43” with 4K UHD (3840 x 2160) resolution, a brightness of 300 nits (Typ.) and a gray to gray (GtG) response time of 4ms. The M5 is available in 27” and 32”, with FHD resolution (1920 x 1080), a brightness of 250 nits (Typ.) and a GtG response time of 4ms.
ViewFinity Series: Maximizing Creativity and Ease of Use
Optimized for creatives and professionals and built with responsible practices, the latest ViewFinity lineup includes the ViewFinity S8 (S80UD and S80D models), ViewFinity S7 (S70D model) and the ViewFinity S6 (S60UD and S60D models).
The updated 2024 ViewFinity monitors14 help recycling efforts by being made with a minimum of 10% recycled plastic and not applying chemical sprays to the plastic components.15 The packaging also uses glue instead of staples for easier disassembly.
The Easy Setup Stand is put together with one quick click, requiring no tools or screws, making it fast and easy to set up and enjoy the ViewFinity’s vibrant display. Every 2024 ViewFinity monitor supports HDR10 and the display of 1 billion colors, ensuring accurate color representation, while also integrating TÜV-Rheinland-certified Intelligent Eye Care features to alleviate eye strain during prolonged work periods.
The ViewFinity S8 offers 27” and 32” screen options, each with 4K UHD (3840 x 2160) resolution, a refresh rate of 60Hz and a brightness of 350 nits (Typ.). They also feature a USB hub for easy connectivity and a height-adjustable stand. The S80UD model includes a new KVM switch for easy connection and switching between two different input devices, as well as a USB-C port that allows users to charge devices with up to 90W of power.
The ViewFinity S7 is available in 27” and 32” options, each with UHD 4K (3840 x 2160) resolution, a brightness of 350 nits (Typ.) and a refresh rate of 60Hz. The ViewFinity S6 is available in 24”, 27” and 32” options, each with QHD (2560 x 1440) resolution, a refresh rate of 100Hz and a brightness of 350 nits (Typ.), including a USB hub and height-adjustable stand. The S60UD model also includes a built-in KVM switch and a USB-C port (up to 90W charging).
For more information on Samsung’s 2024 monitor lineups, please visit www.samsung.com.
Product Specifications
Odyssey OLED Series
Model
G80SD G60SD
Display Screen Size 32”/ 16:9 / Flat 27” / 16:9 / Flat Panel Type OLED OLED Brightness (Typ.) 250 cd/m2 250 cd/m2 Refresh Rate 240Hz 360Hz Resolution 3840 x 2160 2560 x 1440 Glare Type OLED Glare Free OLED Glare Free Response Time GtG 0.03ms GtG 0.03ms Interface
Interface 2 HDMI (2.1), 1 DP (1.4), 3 USB 3.0 (1 Up, 2 Down)
2 HDMI (2.1), 1 DP (1.4), 3 USB 3.0 (1 Up, 2 Down)
Features Smart Yes – Built-in Speaker Yes – Sync Tech AMD FreeSync Premium Pro AMD FreeSync Premium Pro Burn-in Protection Yes (Samsung OLED Safeguard+) Yes (Samsung OLED Safeguard+) Design
Stand Type HAS/Tilt/Swivel/Pivot/VESA HAS/Tilt/Swivel/Pivot/VESA
Smart Monitor Series
Model
M80D M70D M50D
Screen Size 32” 43”, 32” 32”, 27” Panel Type VA, Flat VA, Flat VA, Flat Brightness (Typ.) 400 cd/m2 300 cd/m2 250 cd/m2 Display
Refresh Rate 60Hz 60Hz 60Hz Contrast Ratio 3,000:1 (Typ.) 32”: 3,000:1 (Typ.) 43”: 5,000:1(Typ.)
3,000:1 (Typ.) Resolution 3840 x 2160 3840 x 2160 1920 x 1080 Response Time 4ms (GtG) 4ms (GtG) 4ms (GtG) HDR Yes (HDR 10+) Yes (HDR 10) Yes (HDR 10) AI Technology 4K Upscaling Yes – – Active Voice Amplifier Pro Yes – – Smart
VOD (Netflix, YouTube, etc.) Yes Yes Yes Gaming Hub Yes Yes Yes IoT Hub Yes (Built-in) Yes (Dongle Support) Yes (Dongle Support) Voice Assistant Yes (Far Field Voice) Yes (Far Field Voice) – Workspace Yes Yes Yes Multi View 2 screens (Full Screen) 2 Screens 2 Screens MDE feature
Multi Control Yes Yes Yes 360 Audio Mode Yes – – Workout Tracker Yes Yes Yes Interface Mouse & Keyboard control (with ESB) Yes Yes – Interface 1 HDMI (2.0), 2 USB-A, 1 USB-C (65W) 2 HDMI (2.0), 3 USB-A, 1 USB-C (65W) 2 HDMI (1.4), 2 USB-A Camera In-Box (Slim Fit Camera) Compatible Compatible Speaker 5W x 2 43”: 10W x 2 32”: 5W x 2
5W x 2 Eye Care
Adaptive Picture Yes Yes Yes Eye Saver Mode / Flicker Free Yes Yes Yes Design
Iconic Slim Design Yes – – Color Warm White Black/White Black/White Stand HAS, Pivot, Tilt Simple Simple
ViewFinity Series
Model
S80UD S80D S70D S60UD S60D
Screen Size 27”/32” 27”/32” 27”/32” 24”/27”/32” 24”/27”/32” Panel Type IPS (27”) / VA (32”) IPS (27”) / VA (32”) IPS (27”) / VA (32”) IPS IPS Brightness (Typ.) 350 nits 350 nits 350 nits 350 nits 350 nits Display
Refresh Rate 60Hz 60Hz 60Hz 100Hz 100Hz Resolution 3840 x 2160 3840 x 2160 3840 x 2160 2560 x 1440 2560 x 1440 Color Gamut sRGB 99% sRGB 99% sRGB 99% sRGB 99% sRGB 99% Interface
Interface 1 USB-C (90W) 1 HDMI (2.0)
1 DP (1.2)
USB Hub (Up/3Dn)
1 HDMI (2.0) 1 DP (1.2)
USB Hub (1Up/3Dn)
1 HDMI (2.0) 1 DP (1.2)
1 USB-C (90W) 1 HDMI (2.0)
1 DP (1.4)
1 DP out (1.4)
USB Hub (1Up/3Dn)
1 HDMI (2.0) 1 DP (1.4)
HDMI, DP, USB Hub (1Up/3Dn)
Feature LAN Yes – – Yes – Daisy Chain – – – Yes – KVM Switch Yes – – Yes – Intelligent Eye Care Yes Yes Yes Yes Yes Design Stand Type HAS Easy Setup Stand
HAS Easy Setup Stand
Simple Easy Setup Stand
HAS Easy Setup Stand
HAS Easy Setup Stand
VESA 100 x 100 100 x 100 100 x 100 100 x 100 100 x 100
1 AI features available in G80SD, M80D only.
2 Gaming Hub is available in limited countries, with app availability differing by country.
3 AI upscaling works only when using the built-in Smart TV apps and Samsung Gaming Hub (PQ priority mode).
4 Logo detection is active in AV mode only.
5 UL’s verification validates the ‘OLED Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE) and testing standard set by the International Organization for Standardization.
6 IDC Q4 2023 Worldwide Quarterly Gaming Tracker
7 AI upscaling works only when using the built-in Smart TV apps and Samsung Gaming Hub (PQ priority mode).
8 Active Voice Amplifier Pro is only available in the built-in Smart TV apps.
9 360 Audio and head tracking support may vary depending on the application and content. Supported devices include the Galaxy Buds 2 Pro / 2 / Pro / Live and can be updated without notice.
10 SlimFit Camera compatibility with Samsung DeX requires a USB-C connection to a Galaxy S23 or later, Fold 5, or Tab S9 with One UI 6.1.1 or above.
11 Supported devices include Galaxy Watch 4 or later with Galaxy Mobile (One UI 4.1.1 and above) with latest software version. Devices must be logged into the same Samsung account. Place your watch and mobile device near your screen to use Workout Tracker.
12 Samsung account required for Samsung TV Plus. Supported Samsung devices and channels may vary by region and are subject to change without prior notice. Additional settings may be required to use these functions. Ads may appear on Samsung TV Plus.
13 Internet access is required.
14 S60UD, S60D, S70D, S80UD, S80D only.
15 The percentage of recycled material, which may vary by component, is calculated based on the total weight of the plastic used on the product. (weight of recycled materials/total weight of plastic).
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By Samsung Newsroom
Samsung Electronics, a global leader in the display industry, has secured the top position in global sales of OLED monitors just one year after launching its first OLED model — the 34″ Odyssey OLED G8 (G85SB model), a gaming monitor.
According to the International Data Corporation (IDC), Samsung Electronics has taken the top position in the global OLED monitor market by capturing 34.7% of market share based on total revenue, and the top position in market share based on sales volume with 28.3% of OLED monitors sold in 2023.1
“The OLED monitor market is highly competitive, so reaching the top spot requires unparalleled innovation and product quality,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “This achievement speaks to our drive for excellence and understanding of consumer needs, the key factors in producing outstanding OLED monitors for performance-demanding gamers around the globe.”
Samsung has also maintained its leadership in the overall global gaming monitor market for the fifth consecutive year, recording a market share of 20.8% in terms of total revenue.2
Since entering the OLED market, Samsung has continued to innovate and receive praise for new monitors, including the Odyssey OLED G9 (G95SC model), which received widespread acclaim from experts and reviewers worldwide.
At CES 2024, Samsung announced an expansion of its OLED monitor lineup, unveiling three new products:
The Odyssey OLED G8 (G80SD model), with a 32” 4K UHD resolution, a 16:9 aspect ratio, 240Hz refresh rate and 0.03ms response time (GtG)3 The Odyssey OLED G6 (G60SD model), with a 27” QHD resolution, a 16:9 aspect ratio, 360Hz refresh rate and 0.03ms response time (GtG) An updated Odyssey OLED G9 (G95SD model), with 49” dual QHD resolution in a 32:9 aspect ratio, a 240Hz refresh rate and 0.03ms response time (GtG) and new features
The new OLED offerings have impressed early reviewers, and have already won awards. At CES — the most powerful tech event in the world — the Odyssey OLED G9 was named a CES® 2024 Innovation Awards Honoree.4
Samsung will continue to diversify its gaming monitor lineup by introducing new Odyssey OLED models, each of which will leverage Samsung’s proprietary OLED technology. This innovation follows the success of the Odyssey Neo series with Quantum Mini LED technology, as well as the Odyssey Ark, which showcased a groundbreaking interface and form factor.
For more information on Samsung’s industry-leading monitor lineups, please visit www.samsung.com.
1 IDC Q4 2023 Worldwide Quarterly Gaming Tracker
2 IDC Q4 2023 Worldwide Quarterly Gaming Tracker, Gaming monitor classification is based on IDC criteria (over 144Hz since 2023 2Q, over 100Hz prior to that), Value Based.
3 Gray to gray, a unit of measurement for how long it takes for a pixel to go from one gray level to the next.
4 The CES Innovation Awards are based upon descriptive materials submitted to the judges. The Consumer Technology Association (CTA) did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
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By Samsung Newsroom
Samsung Electronics today announced that it has been named the number one signage manufacturer for the fifteenth consecutive year by market research firm Omdia, once again demonstrating its leadership in the global digital signage market.1
According to Omdia, in 2023 Samsung not only led the global signage market with a 33% market share, but also sold over 2 million units — a record-breaking number for the company.2
“Achieving first place in the global display signage market for 15 consecutive years reflects our commitment to innovation and our ability to adapt to evolving market conditions and the needs of our customers,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to provide the highest value to our customers by offering specialized devices, solutions and services that address their diverse needs.”
Samsung Electronics is regularly introducing differentiated signage products that meet various business environment needs.
The Wall, the world’s first modular display with micro LED technology. Thanks to its modular format, The Wall allows customers to adjust the sign’s size, ratio and shape based on preference and use case. Smart Signage, which provides an excellent sense of immersion with its ultra-slim profile and uniform bezel design. Outdoor Signage tailored for sports, landmark markets, and electric vehicle charging stations. The screens in the Outdoor Signage portfolio are designed for clear visibility in any weather environment. Samsung Interactive Display, an e-board optimized for the education market that puts educational tools at the fingertips of educators and students.
The expansion of The Wall lineup is a clear indication of Samsung’s innovations and leading technology. Products like The Wall All-in-One and The Wall for Virtual Production were chosen by customers for their exceptional convenience and unique use cases, while The Wall has been selected as the display of choice for luxury hotels like Atlantis The Royal in Dubai and Hilton Waikiki Beach in Hawaii.
Samsung’s leadership in the digital signage industry can be attributed to the company’s commitment to product and service innovation. For example, the introduction of the world’s first transparent Micro LED display in January was noted by industry experts as the next generation of commercial display, earning accolades such as “Most Mind-Blowing LED” and “Best Transparent Display” from the North American AV news outlet, rAVe.
The recent introduction of the Samsung Visual eXperience Transformation (VXT) platform further demonstrates Samsung’s commitment to display innovation. This cloud-native platform combines content and remote signage operations on a single, secure platform, offering services and solutions that go beyond just hardware while ensuring seamless operation and management for users.
Looking ahead, the global display signage market is poised for rapid growth, with an expected annual increase of 8% leading to a projected market size of $24.6 billion by 2027, up from $14 billion in 2020.3
1 Omdia Q4 2023 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.
2 Omdia Q4 2023 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.
3 According to the combined LCD and LED signage sales revenue. Omdia Q4 2023 Public Displays Market Tracker (excluding Consumer TV), Omdia Q4 LED Video Displays Market Tracker.
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