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By Samsung Newsroom
Samsung Electronics today announced that it will unveil a brand film starring BTS “SUGA” on October 5. As Samsung’s ambassador, SUGA will show how he uses The Freestyle 2nd Gen, Samsung’s latest versatile portable projector, in his own unique way. The film is to be unveiled on Samsung’s social media accounts including its Youtube channel.
▲ BTS SUGA shown using The Freestyle 2nd Gen instead of a monitor
In the film, SUGA emphasizes that “You’ve got the freedom to use The Freestyle anytime, anywhere. No others, only SAMSUNG!” as he demonstrates how he enjoys the portable projector.
▲ A scene from the brand film starring SUGA
Previously at IFA 2023 held in Berlin, Germany, SUGA surprised visitors as he greeted them from a display screen, inviting them to experience The Freestyle 2nd Gen.
▲ SUGA greeted visitors at Samsung Electronics’ booth at IFA 2023
The Freestyle is Samsung’s light, portable projector which recently debuted its 2nd generation model. The Freestyle 2nd Gen aims to redefine portable screens with its newly added “Smart Edge Blending” feature and “Gaming Hub” compatibility.
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By Samsung Newsroom
Samsung Electronics today announced the launch of The Frame-Disney100 Edition to commemorate Disney’s 100th anniversary. Available in 55, 65 and 75-inch class models, this limited edition of The Frame features a sleek branded bezel, 100 special pieces of art from the Disney collection and a Mickey Mouse-inspired remote, designed to delight Disney fans all over the world.1
“We are thrilled to offer this one-of-a-kind edition of The Frame to celebrate Disney’s landmark 100th anniversary,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “These collaborations serve as an exciting way to spotlight The Frame’s distinct features, which revolutionized how we use our screens and consume content. We hope this unique edition of The Frame allows more people to experience the wonderful viewing experience the TV has to offer.”
The Frame-Disney100 Edition exemplifies a delightful blend of Samsung technology and Disney creativity. Upon powering on the TV, viewers are greeted by a Samsung x Disney100 onscreen logo. The TV also features exclusive bezels in the Disney100 signature color — platinum silver metal — paired with a special Disney edition remote as a nod to Disney’s most beloved character, Mickey Mouse.
▲ The Frame-Disney100 Edition with a Mickey Mouse-inspired SolarCell remote
The Frame-Disney100 Edition also comes with 100 pieces of dedicated art from Disney that you can access directly on the Samsung Art Store. With content from Walt Disney Animation Studios, Pixar Animation Studios, Marvel, Lucasfilm and National Geographic, Disney fans can curate and showcase a gallery of their most beloved characters and content right on their TV. With Samsung Art Store, you can also enjoy beautifully curated collections from leading international museums such as the Louvre, Tate and more, as well as artists from Monet to Van Gogh. Samsung Art Store makes it easier than ever to bring the art gallery experience directly into your home, and this new curated Disney collection offers even more captivating pieces to choose from.
▲ 100 pieces of Disney artwork included with The Frame-Disney100 Edition. © Disney/Pixar. © 2023 MARVEL
Since its launch, The Frame has redefined content consumption by turning traditional displays into stunning works of art. The TV’s slim design and matte display has been noted by fans around the world as an excellent addition to match home and interior design preferences, while its premium 4K QLED picture quality breathes new life into art and media consumption.
For more information on The Frame and to purchase The Frame Disney100 Edition while supplies last, please visit samsung.com.
1 The Frame-Disney100 Edition is available in the United States, Europe, Korea and Latin America.
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By BGR
Samsung will unveil the Galaxy Z Fold 5 and Flip 5 foldables next week during an event that’s scheduled to take place earlier than usual. A week before the Galaxy Z Fold 5 event, Samsung boss TM Roh teases upcoming innovations for the two foldables that sound impressive. Too bad Samsung is coming in second in a race it invented. It feels like Samsung is just reacting to the market rather than leading it.
There’s more competition in the space than in previous years, with Google having just launched its first-gen Pixel Fold handset. Separately, Android vendors from China are selling foldables in international markets. And Honor has just unveiled an incredible Magic V2 device that’s about as thick as the iPhone 14 Pro when folded.
TM Roh penned a blog post where he teased some of the innovations Samsung will bring to the foldable market with the 2023 models. The new handsets will be thinner and lighter than before, Roh said:
“Essential” design, by the way, “prioritizes clarity of purpose and ease of daily use.”
Image source: Christian de Looper for BGR We wouldn’t have a foldable market without Samsung pushing the limits of technology. There’s no question about it. The failed launch of the original Galaxy Fold is a testament to that. The tech and design were almost ready, but not quite. Samsung had to fix several glaring design and durability issues and postponed the launch. Samsung never gave up on that first-gen device.
Since then, Samsung has iterated on the previous Galaxy Z Fold model, delivering improvements with each generation.
But Samsung never dared to be the first to offer buyers a better aspect ratio for the external display that makes the handset more usable. It also stuck with the bulky Fold design and its hinge gap. And it made minimal progress with the Flip’s external display size rather than utilizing the available space.
Foldables from Oppo, Honor, and Google offered these innovations before Samsung could. These companies took the risks that Samsung was too afraid or lazy to pursue in previous years.
Or it might just be that Roh prioritized cost efficiencies over any sort of “essential” designs while it could. After all, Samsung had nothing to worry about until this year. There were no real alternatives to Fold and Flip phones outside of China.
Then again, following competitors while pretending you’re leading is what Samsung has been doing in the mobile space since the first iPhone arrived. To this day, Samsung is happier following Apple’s lead than setting standards with its Galaxy devices. If only Apple made foldable iPhones…
Don't Miss: What is Gmail’s Enhanced Safe Browsing, and should you use it?The post Samsung boss teases Galaxy Fold and Flip innovations rivals already offer appeared first on BGR.
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By Samsung Newsroom
To enjoy their favorite content to the fullest, more and more consumers are seeking to purchase larger TVs for their homes. According to market research firm Omdia, the global market size of 85-inch screens has grown drastically from 180,000 units sold in 2019 to 1.87 million units sold in 2022. Likewise, for 98-inch screens, the global market has increased from less than 1,000 units sold in 2019 to about 160,000 units sold in 2022.
To discuss the shifting market trends towards ultra-large TVs, Samsung Newsroom sat down with Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store, and learned more about how Samsung Electronics is providing revamped viewing experiences through ultra-large TVs.
▲ People in charge of product planning, sales and design talk about ultra-large 98-inch TVs
Bigger, Better Viewing Experiences With Wider TVs
With its breathtaking size able to display exceptional detail on a grander scale, the 98-inch TV has become the new standard for ultra-large TVs. In line with such trends, Samsung unveiled the 2023 98-inch Neo QLED 8K at CES 2023, offering consumers bright colors and extremely vivid details on a brilliantly large screen. As standard TV sizes have grown larger over the years, Samsung adapted to industry trends and consumer demands by developing ultra-large TVs for better viewing experiences.
“About ten years ago, a 60-inch TV was considered a large TV. But as time went by, 65-inch TVs became mainstream, and now 75-inch and 85-inch TVs have become popular, demonstrating consumers’ growing demand for larger TVs,” said Chae. “In fact, our customer survey showed that 75% of consumers bought, on average, a TV 13 inches bigger than their previously purchased TV model.”
▲ Heejin Chae explains how evolving consumer demands have shaped Samsung’s product offerings.
Additionally, with the popularity of streaming services, consumers are increasingly purchasing ultra-large TVs to enhance their at-home viewing experiences. “An astronomical number of people have started using streaming services since the pandemic as they increasingly consumed content like movies and sports,” said Chae. “As a result, the demand for ultra-large TVs has risen, as they give a more immersive viewing experience.”
Younger generations also seem to prefer larger screens, furthering the popularity of ultra-large TVs. While people in their 40s and 50s made up more than half of the consumer base who purchased TVs over 80 inches in 2015, those in their 30s and 40s have led sales in the ultra-large TV market since 2021.
As these factors and preferences become more prevalent among users, the ultra-large TV market will continue to grow. “The ultra-large TV is an inevitable trend, and consumers are ready to enjoy extremely large TVs,” Chae said.
Comfortable Viewing at Further Distances
One of the biggest concerns when buying an ultra-large TV is the viewing distance — how far away the viewer is from the TV and whether that space is available at home. “As the viewing distance of the 98-inch NEO QLED TV has been shortened compared to previous ultra-large TVs, viewers can comfortably watch from as close as 4 meters away,“ said Kim.
▲ Sangyeob Kim discusses how the viewing distance of a TV affects the viewing experience.
“We created a space in the store with a sofa to simulate the viewing distance at home. We move the sofa to help customers gauge the viewing distance for smaller and larger rooms. Once the customers get a feel of how the TV would fit in their homes, they tend to prefer the larger models,” Kim added.
While some may have concerns about the large size of the TV, Kim explained that many consumers wish they had bought a larger size after opting for a smaller screen. “I’ve had customers call me after they had their TVs installed, asking if they can return their purchase for a larger one. That really puts me on the spot,” Kim stated. “Some even said they received the wrong TV size, claiming their TV seemed too small.”
When asked about delivery and installation, Kim explained that Samsung has worked diligently to ensure customers can receive their products easily in the comfort of their homes. “98 inches is the largest TV size that a standard Korean apartment elevator can accommodate. And when the elevator is too small, we offer other optimized delivery and installation services based on the customer’s environment,” Kim explained. “In fact, we even once successfully installed a TV after climbing a spiral ladder at a two-story house.”
“We thoroughly communicate with our customers and closely look at various factors in advance, such as whether it is possible to place the ultra-large TV on a table or wall mount it,” Kim added.
From Viewing to Experience: Changing the Living Room Culture
As TVs at home provide diverse content such as games, sports, movies and fitness content, the role TVs play has changed. As immersion is a top priority for many consumers, the popularity of large TVs is likely to continue as many consumers seek TVs that provide breathtaking experiences for all types of content.
▲ (From left) Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store
“Hands-on experience is necessary to show people how great a large TV is,” said Kim. “As a TV is usually the main design focal point in a room, I recommend experiencing it in person.”
“When my acquaintances ask for advice about what TV to purchase, I first ask them what kind of activities they would do with their TV,” said Chae. “A larger display gives a more immersive experience. If users continue to utilize TVs for multiple purposes — including video calls, home training, gaming, etc. — ultra-large TVs will continue to be popular.”
“TVs help shape the living room culture, so purchasing a new set is like an investment for the next 10 years. We will continue to focus on these aspects as we plan for future TV products. I believe Samsung TVs will continue to be at the center of home entertainment,” Chae stated.
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