Samsung, Google, and Qualcomm team up on mixed reality platform
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By Samsung Newsroom
Transparent LEDs are poised to redefine viewing experiences, making the line between content and reality virtually indistinguishable. Leveraging this groundbreaking technology, Samsung Electronics has upleveled its leading MICRO LED display to expand how users enjoy visual content.
The company’s Transparent MICRO LED display was unveiled for the first time at Samsung First Look 2024 on January 7 (local time) — ahead of the Consumer Electronics Show (CES) 2024, the world’s largest consumer electronics and information technology exhibition held in Las Vegas from January 9-12. Combining superior craftsmanship with six years of tireless research and development, this new modular MICRO LED wowed attendees with its futuristic design. The Transparent MICRO LED’s crystal-clear, glass-like display has revolutionized the viewing experience and attracted the attention of global consumers.
Check out how Transparent MICRO LEDs will make everything from sports to movies more vivid and immersive in the video below.
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By Samsung Newsroom
For 14 consecutive years, Samsung Electronics has led the commercial display market with its innovations.1 This year, the company has set the standard for displays once again with the release of The Wall for Virtual Production (IVC Model) — an ultra-large MICRO LED-based display customized for virtual content production. Lauded for its unmatched color capabilities, pristine high definition, and black seal technology for ultra black levels, The Wall for Virtual Production was unveiled at Infocomm 2023, the largest audiovisual tradeshow in North America, and the International Broadcasting Convention (IBC) 2023, a premier exhibition for broadcasting and media in Europe.
Samsung Newsroom sat down with Chan Hyoung Park, Vice President of Visual Display (VD) Business at Samsung Electronics, Mark Taylor, European Head of LED at Samsung Electronics, and developers Sanghoon Oh and Hyun Ji to learn more about the inspiration for the display and the future of film production.
Increased Content Immersion and Reduced Production Costs
Virtual production is a method of filmmaking that combines computer-generated imagery with live-action footage to create next-level content. The use of both physical and digital elements gives filmmakers the ability to visualize imaginative scenes in new ways.
▲ Virtual production can reduce production costs and post-production editing time as filmmakers can view results in real time by utilizing a ultra-large, high-definition LED display.
As virtual production enables filmmakers to overcome the limitations of physical sets or environments, an increasing number of ultra-large, high-definition LED displays are being incorporated into production — saving time and cutting costs during post-production editing. Unlike chroma key green screens, which require image compositing and color correction during post-production, LED screens for virtual production can seamlessly display a breathtaking background behind moving actors.
LED walls, such as The Wall for Virtual Production, offer advantages against both these methods. With these screens, producers are able to efficiently make edits to video in real time, whilst actors experience better immersion because of the lifelike, ultra-high definition images.
▲ Mark Taylor underscores how virtual production screens increase the level of immersion for actors during filming.
Mark Taylor, European Head of LED, explained how these features make virtual production an attractive form of film production. “If producers were to add a lot of effects post-production, it takes a long time and the cost can be lot higher. But a lot of it’s actually being done in-camera. With LED walls, actors can crucially interact with the video behind them, making the experience much more immersive,” he said. “In addition, because LED is its own self-emitting light, you can put that in much brighter environments than projections, and you don’t have to use camera settings and lighting to compensate for that, resulting in more flexibility.
Adoption Throughout the Film and TV Industry
Virtual production techniques are becoming increasingly popular because of their specific advantages. Large-scale blockbuster films that require heavy visual effects began shifting to virtual production during the pandemic, and many studios have continued to use it since. Likewise, various OTT platforms have followed this trend to further market growth.
To usher in the era of virtual production, CJ ENM — a leading entertainment company in South Korea — teamed up with Samsung to install The Wall Virtual Production Stage in Paju, South Korea last May. Measuring over 1,000 inches, the custom oval display set a remarkable precedent for the next era of film and TV production and paved the way for future virtual production technology.
▲ CJ ENM Virtual Production Stage, where The Wall Virtual Production Stage is installed.
As adoption continues throughout the industry, market size is forecast to reach a value of approximately $700 (by when?) million and annual growth is predicted to be around 18% through 2030. With applications expanding to advertising and live commerce, virtual production will set a new standard for production across various sectors.
▲ The Virtual Production market is expected to grow 18% YoY globally through 2030
Optimization of Virtual Production Studios
The Wall for Virtual Production is equipped with the latest visual technologies such as newly developed LED elements and ultra-anti-reflective film so the darkest colors show up clearly on screen even under the brightest production lights. Each screen module is built to a 4:9 ratio, slimmer than the conventional 16:9, to help reduce the angle between cabinets and thus prevent video distortion from light reflections.
“In the early stages of developing The Wall for Virtual Production, we wanted to ensure the product was suitable for diverse studio environments,” said Samsung developer Hyun Ji. “We accomplished this by creating a display that can be installed in numerous orientations such as being hung or stacked with other screens. This flexibility allows productions to adapt the screen to their sets. In addition, we’ve prevented screen distortions by reducing the product’s length and eliminating light reflection by applying ultra-anti-reflective film for more natural videos.”
▲ The Wall for Virtual Production modules are compatible with both hanging and stacking structures to fit production needs
The modular nature of The Wall for Virtual Production allows it to be constructed in a variety of forms ideal for any environment — from a perfectly flat screen to up to 6,000R curvature. Additionally, the width can be extended by any length while the height can range from 9m to 13.5m (up to 10 modules hung or 15 modules stacked). To keep the weight evenly distributed, Samsung developed a uniquely patented structure to ensure the display is stable.
“With the leveler-style supporting structure applied, the weight of the modules is evenly distributed among the cabinets,” explained Ji.
To minimize distortion when cameras are connected, The Wall boasts the highest industry refresh rate of up to 12,288Hz for unparalleled image quality. Samsung developer Sanghoon Oh explained how this refresh rate is ideal for studio production. “By achieving this impressively high refresh rate, we’ve minimized screen distortions that occur when subjects overlap or when horizontal lines form due to camera movement,” he said.
▲ Hyun Ji (left) and Sanghoon Oh who worked on the development of The Wall for Virtual Production
Aside from the impressive scale of the display, Samsung applied innovative software solutions to The Wall for Virtual Production to ensure visuals are replicated seamlessly on screen. The company equipped the display with Generator Locking (Genlock) to synchronize the screen and camera’s video signals as well as Phase Offset to adjust any delays between the camera and screen.
Oh explained how Samsung’s industry and technological expertise has helped the company perfect its products. “Samsung can respond to various market demands efficiently because the company designs and produces its own hardware — including LED modules, cabinets and S-Box (a dedicated video player) — as well as its own software solutions — such as LED Signage Manager (LSM) for LED operation control and Virtual Production Manager (VPM) for virtual production,” he said.
The Next Era of Content Production
Unveiled earlier this year, The Wall for Virtual Production has already garnered attention from industry professionals and creatives alike. “Although we’ve just begun, we’ll work to strengthen the product’s competitive market edge and lead the industry,” said Oh.
Equipped with industry-leading technologies, The Wall for Virtual Production will enhance not only the production process but the production environment as well.
“The Wall for Virtual Production maximizes digital effects while also simplifying and speeding up the video production process,” said Chan Hyoung Park, Vice President of Visual Display (VD) Business. “The display has the potential to change the film and TV landscape by reducing costs and creating a more efficient industry.”
▲ Chan Hyoung Park explains how The Wall for Virtual Production will redefine industry standards for production.
Combining extraordinary technological features with imaginative digital and visual effects, The Wall for Virtual Production is poised to lead a new era of content production.
1 Samsung has been the No.1 selling digital signage brand for 14 consecutive years by Omdia (IHS) 23 Q2 Smart Signage History+Forecast report. (Note: Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage, are excluded.)
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By Samsung Newsroom
The Freestyle 2nd Gen is the latest release in Samsung’s lifestyle screen lineup, merging groundbreaking innovation with user-centric design. Following its launch in early September, it’s clear that this projector is a standout in its class, not just for its ultra-portable form factor but also for the immersive, next-level entertainment experience it delivers.
▲ The Freestyle 2nd Gen, launched in September, offers a next-level entertainment experience
Positioned as the next big thing in portable projectors, Samsung’s Freestyle 2nd Gen promises unparalleled innovation in a compact design. Let’s see what the experts are saying about The Freestyle 2nd Gen.
▼ List of Featured Articles (In alphabetical order)
HomeTheaterReview
Newsweek
Techaeris
Techlicious
The Ultimate Portable Entertainment Experience
▲ The Freestyle 2nd Gen enables users to have flexible viewing experiences
The Freestyle 2nd Gen embodies Samsung’s commitment to innovative design and technology. Its unique ability to stream cloud games without a console, along with an option to pair two projectors for a widescreen view, places it leagues ahead of its competitors.
Upon seeing the device, the first thing that catches the eye is its compact size. Despite its compact form factor, The Freestyle 2nd Gen can project a screen size of up to 100 inches, impressing many reviewers who have seen the product in action. Techlicious awarded the product an “Editor’s Choice” distinction for its big-screen picture quality, saying, “The Samsung Freestyle 2’s 100-inch picture was a pleasure to watch.”
No matter the size users choose to project their image, The Freestyle 2nd Gen maintains great picture as well as sound quality, with accurate colors and 360 sounds. Its 1080 x 1920 resolution enables larger, crisper and clearer images so that users can enjoy a big screen experience anytime, anywhere. Techlicious praised the device for being “a better option for movies or games where a big, bright picture with sound to match is paramount,” in addition to awarding it with four out of five stars.
Another innovative feature that will up-level the cinematic viewing experience is Samsung’s Smart Edge Blending, which allows two devices to merge and project a wide, cinematic screen, setting itself apart from the competition. Smart Edge Blending provides an expansive 160-inch panoramic and 120-inch vertical viewing experience that ensures no matter where you are, be it a backyard movie night or a gaming marathon in the living room, the visual experience is always top-notch. Outlets such as Techaeris awarded The Freestyle 2nd Gen with a “Top Pick 2023” distinction and commended its ability to have a bigger display by connecting two devices.
Enhanced Performance With Game Changing Features
The new Freestyle 2nd Gen truly shines in its gaming features and performance. The built-in Samsung Gaming Hub has been recognized as a unique feature for gamers who want a portable projector that caters to their lifestyle. Now players can connect their favorite game controller to the Gaming Hub on The Freestyle 2nd Gen and access more than 3,000 games via cloud-based gaming streaming partners like Xbox, NVIDIA GeForce NOW, Amazon Luna, Utomik, Antstream Arcade and Blacknut Cloud Gaming without the need for a separate gaming console. It is a literal game-changer, serving as a one-stop hub for players’ gaming needs.
HomeTheaterReview awarded the device with a “2023 Editor’s Choice” distinction and praised the new addition of the Gaming Hub, stating: “The Samsung Freestyle 2nd Gen with Gaming Hub is a unique portable projector that aims to take your entertainment experience to the next level by doing it all.”
To ensure smooth gaming experiences, The Freestyle 2nd Gen is equipped with an expanded DDR memory of 2.0GB and optimized software, which provides a snappier performance. Newsweek elaborated on the device’s performance, highlighting the significant leap from its predecessor: “The Freestyle Gen 2 is an overall better value thanks to the speedier interface and the ability to stream games.
Beyond Gaming: A Multimedia Powerhouse
It doesn’t stop at gaming. The Freestyle 2nd Gen allows users to access all their favorite television and movie content with ease, making binge-watching sessions an effortless affair.
In fact, the Freestyle 2nd Gen is ready to go straight out of the box. Without the need for endless wires and additional devices, users can easily stream and enjoy content with just a Wi-Fi connection. Through Samsung’s free ad-supported streaming TV (FAST) and video-on-demand service (AVOD), Samsung TV Plus, users can access over 300 live TV channels, thousands of on-demand shows and movies in the U.S. and over 2,200 channels globally across 24 countries. Users also have access to all the same major OTT services they would on any Samsung smart TV, so all their favorite content is available on the go.
Outlets like Newsweek recognized the device as an “Editor’s Choice” and stressed that it appeals to those who prioritize a hassle-free entertainment experience: “Shoppers looking for a feature-packed, simple-to-set-up projector that allows you to stream and game without connecting anything other than power and WiFi will enjoy The Freestyle 2nd Gen with Gaming Hub.”
▲ The Freestyle 2nd Gen offers premium viewing experiences at any angle
The Perfect Choice for Everyone
The latest innovations found on The Freestyle 2nd Gen makes it the perfect choice for users seeking seamless and enjoyable experience. HomeTheaterReview noted: “Given how the many features have been successfully implemented and the smooth automated setup, this device easily earns an Editors’ Choice as a portable projector.”
Samsung’s relentless pursuit of innovation and excellence in design is evident in the Freestyle 2nd Gen, as Techaeris noted, “Overall, the performance of The Freestyle Gen 2 is fantastic for its size and price.”
Samsung is committed to enhancing conventional viewing experiences by leveraging advanced screen technologies to offer larger, immersive displays without sacrificing convenience, as can be seen in The Freestyle 2nd Gen. The immersive nature of this device and the innovative features packed into the compact form make it the future of portable entertainment.
To learn more about The Freestyle 2nd Gen, visit https://www.samsung.com.
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By Samsung Newsroom
To enjoy their favorite content to the fullest, more and more consumers are seeking to purchase larger TVs for their homes. According to market research firm Omdia, the global market size of 85-inch screens has grown drastically from 180,000 units sold in 2019 to 1.87 million units sold in 2022. Likewise, for 98-inch screens, the global market has increased from less than 1,000 units sold in 2019 to about 160,000 units sold in 2022.
To discuss the shifting market trends towards ultra-large TVs, Samsung Newsroom sat down with Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store, and learned more about how Samsung Electronics is providing revamped viewing experiences through ultra-large TVs.
▲ People in charge of product planning, sales and design talk about ultra-large 98-inch TVs
Bigger, Better Viewing Experiences With Wider TVs
With its breathtaking size able to display exceptional detail on a grander scale, the 98-inch TV has become the new standard for ultra-large TVs. In line with such trends, Samsung unveiled the 2023 98-inch Neo QLED 8K at CES 2023, offering consumers bright colors and extremely vivid details on a brilliantly large screen. As standard TV sizes have grown larger over the years, Samsung adapted to industry trends and consumer demands by developing ultra-large TVs for better viewing experiences.
“About ten years ago, a 60-inch TV was considered a large TV. But as time went by, 65-inch TVs became mainstream, and now 75-inch and 85-inch TVs have become popular, demonstrating consumers’ growing demand for larger TVs,” said Chae. “In fact, our customer survey showed that 75% of consumers bought, on average, a TV 13 inches bigger than their previously purchased TV model.”
▲ Heejin Chae explains how evolving consumer demands have shaped Samsung’s product offerings.
Additionally, with the popularity of streaming services, consumers are increasingly purchasing ultra-large TVs to enhance their at-home viewing experiences. “An astronomical number of people have started using streaming services since the pandemic as they increasingly consumed content like movies and sports,” said Chae. “As a result, the demand for ultra-large TVs has risen, as they give a more immersive viewing experience.”
Younger generations also seem to prefer larger screens, furthering the popularity of ultra-large TVs. While people in their 40s and 50s made up more than half of the consumer base who purchased TVs over 80 inches in 2015, those in their 30s and 40s have led sales in the ultra-large TV market since 2021.
As these factors and preferences become more prevalent among users, the ultra-large TV market will continue to grow. “The ultra-large TV is an inevitable trend, and consumers are ready to enjoy extremely large TVs,” Chae said.
Comfortable Viewing at Further Distances
One of the biggest concerns when buying an ultra-large TV is the viewing distance — how far away the viewer is from the TV and whether that space is available at home. “As the viewing distance of the 98-inch NEO QLED TV has been shortened compared to previous ultra-large TVs, viewers can comfortably watch from as close as 4 meters away,“ said Kim.
▲ Sangyeob Kim discusses how the viewing distance of a TV affects the viewing experience.
“We created a space in the store with a sofa to simulate the viewing distance at home. We move the sofa to help customers gauge the viewing distance for smaller and larger rooms. Once the customers get a feel of how the TV would fit in their homes, they tend to prefer the larger models,” Kim added.
While some may have concerns about the large size of the TV, Kim explained that many consumers wish they had bought a larger size after opting for a smaller screen. “I’ve had customers call me after they had their TVs installed, asking if they can return their purchase for a larger one. That really puts me on the spot,” Kim stated. “Some even said they received the wrong TV size, claiming their TV seemed too small.”
When asked about delivery and installation, Kim explained that Samsung has worked diligently to ensure customers can receive their products easily in the comfort of their homes. “98 inches is the largest TV size that a standard Korean apartment elevator can accommodate. And when the elevator is too small, we offer other optimized delivery and installation services based on the customer’s environment,” Kim explained. “In fact, we even once successfully installed a TV after climbing a spiral ladder at a two-story house.”
“We thoroughly communicate with our customers and closely look at various factors in advance, such as whether it is possible to place the ultra-large TV on a table or wall mount it,” Kim added.
From Viewing to Experience: Changing the Living Room Culture
As TVs at home provide diverse content such as games, sports, movies and fitness content, the role TVs play has changed. As immersion is a top priority for many consumers, the popularity of large TVs is likely to continue as many consumers seek TVs that provide breathtaking experiences for all types of content.
▲ (From left) Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store
“Hands-on experience is necessary to show people how great a large TV is,” said Kim. “As a TV is usually the main design focal point in a room, I recommend experiencing it in person.”
“When my acquaintances ask for advice about what TV to purchase, I first ask them what kind of activities they would do with their TV,” said Chae. “A larger display gives a more immersive experience. If users continue to utilize TVs for multiple purposes — including video calls, home training, gaming, etc. — ultra-large TVs will continue to be popular.”
“TVs help shape the living room culture, so purchasing a new set is like an investment for the next 10 years. We will continue to focus on these aspects as we plan for future TV products. I believe Samsung TVs will continue to be at the center of home entertainment,” Chae stated.
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By Samsung Newsroom
Samsung Electronics today unveiled its new Neo QLED, MICRO LED and Samsung OLED lineups alongside lifestyle products and accessories ahead of CES® 2023. This year’s lineup features advanced, innovative products with a focus on enhanced connectivity and personalized consumer experiences.
Samsung’s wide portfolio of offerings helps users build their own tailored experiences with the devices they use every day, with more intuitive technology than ever before. This year, Samsung takes one step further in its ever-evolving journey to simplify consumers’ everyday lives with seamless multi-device integration across its entire ecosystem through its smart home platform SmartThings.
“In 2023, we are pushing boundaries of innovation to offer consumers more than just premium picture quality, but a holistic, premium device experience tailored to what they need and want out of their connected home,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “With SmartThings, our advanced technology is seamless and intuitive, making life more sustainable, accessible and enjoyable everyday.”
Premium and Connected Experiences With Neo QLED
Samsung’s latest suite of Neo QLED 8K and 4K televisions provide consumers with premium options that suit every need. Neo QLED picture quality is powered by Samsung’s advanced Neural Quantum Processor, which supports the Quantum Mini LED-lit TV with 14-bit processing and AI upscaling, enabling features such as Shape Adaptive Light Control and Real Depth Enhancer Pro for a three-dimensional, lifelike picture.
Samsung’s 2023 Neo QLEDs also go beyond just a clear picture, with a high-resolution panel and Samsung’s proprietary algorithm that power Samsung’s new Auto HDR Remastering. It uses AI deep learning technology to analyze and apply real-time High Dynamic Range (HDR) effects on Standard Dynamic Range (SDR) content on a scene-by-scene basis, making SDR content brighter and livelier for absolute immersion.
In addition, SmartThings users no longer need to purchase a separate SmartThings dongle to connect and control Zigbee and Thread devices. In 2023, the SmartThings Zigbee & Matter Thread One-Chip Module will be directly built into Samsung products. And for the ultimate connected device experience, SmartThings automatically syncs devices for easier control of not just Samsung devices but also third-party appliances and IoT devices1 for seamless connections.
Chat Together: Users can easily enter a live chat group to share thoughts and react in real-time with others who are also watching the same content. ConnecTime: Make it easier to take video calls from connected devices, providing a larger platform for video calls on the TV and a seamless transition to a smaller device if a user wants to walk away and transfer the call to another screen. 3D Map View: Designed to let users conveniently control and monitor connected devices, Samsung’s 3D Map View provides users a bird’s eye view of their home and all of their SmartThings devices at-a-glance.
Broadening Viewing Options With MICRO LED and Samsung OLED
The 2023 MICRO LED lineup offers new models ranging from 50 to 140-inches2 to provide consumers with a breadth of options for unparalleled picture quality and screen experience. Thanks to its modular nature, MICRO LED is not bound by shape, ratio and size, making it completely customizable to fit a consumer’s desired set up. In addition, it comes without bezels, so regardless of configuration, the boundary between screen and real life is seamless.
And to provide consumers with even more viewing options, Samsung’s 2023 OLED lineup is now available in 55, 65 and the new ultra-large 77-inch models. Samsung’s latest OLED lineup comes with Quantum Dot technology that has been developed for Samsung’s Neo QLEDs as well as Neural Quantum Processors to retain OLED technology’s core strengths while simultaneously improving limitations in its brightness and color representation.
The expanded lineup comes with a 144Hz refresh rate and all of Samsung’s smart features, including Samsung Gaming Hub. And for the first time on an OLED TV, Samsung OLEDs come with AMD’s FreeSync Premium Pro certification for the ultimate OLED gaming experience.
Finally, to expand viewing options, Samsung offers Samsung TV Plus on all of its Smart TV lineup. The free ad-supported TV (FAST) and video-on-demand service deliver over 1,800 channels globally, including over 50 owned & operated channels, reaching 24 countries and 465 million devices globally across the company’s TV and mobile devices. It is 100% free and doesn’t require any downloads, subscriptions or additional devices.
Explore a New World of Gaming With Samsung Gaming Hub
The Samsung Gaming Hub, the new home for gaming on Samsung Smart TVs, offers users unlimited access to thousands of their favorite games from partners such as Xbox, NVIDIA GeForce NOW, Amazon Luna and Utomik with no downloads, storage limits or consoles required. Moreover, it is the most intuitive gaming experience where players can simply switch on their TVs and play.
Samsung Gaming Hub, which was launched last year, delivers incredible picture quality and an entirely new way to approach gaming — with multitasking, expanded partnerships and 4K streaming. Players can even watch multiple types of content at the same time.
In 2023, upgrades for GameBar 3.0 with MiniMap Sharing3 and Virtual Aim Point elevate the experience for every type of gamer. MiniMap Sharing enables players to see the minimap of their game at-a-glance on any display, while Virtual Aim Point, designed for first-person shooters (FPS), allows players to view more noticeable crosshairs in any game so they can make the perfect shot.
The Samsung Gaming Hub is also available on Samsung smart monitors and gaming screens — including the Odyssey series. With Odyssey Ark, gamers can rotate their screens vertically or horizontally based on their desired orientation and enjoy immersive games with a 55-inch 1000R curved screen and powerful sound.
Elevate Your Lifestyle With Expanded Lifestyle Lineup and New Features
Consumer’s lifestyle needs are constantly shifting. To navigate this landscape, Samsung has unveiled new lifestyle products and features to elevate the user experience to another level, allowing consumers to customize the way they view and experience screens.
The Premiere 8K: In 2023, Samsung is introducing a new iteration of its laser projector, The Premiere 8K. The ultra-short throw projector lineup now comes with an 8K model, giving users the same ultra-large screen in even higher resolution. It supports a maximum screen size of 150-inches for a massive screen with exquisite resolution to match. The Freestyle with Smart EDGE Blending: The Freestyle is the ultimate flexible device, allowing consumers to watch whatever they want wherever they want. In 2023, users can take advantage of the new Smart EDGE Blending feature, which allows users to use two of the devices and watch content in a 21:9 configuration with no manual lining up or adjusting. The 2023 Freestyle will also support Samsung Gaming Hub for more entertainment on the go. New UI and Accessories: In 2023, Samsung is introducing a new and improved Samsung Art Store with features such as previews at-a-glance and extended content offerings, which mimic the experience of visiting a gallery or museum. Also new is a metal bezel option for a modern and luxurious look on The Frame. Samsung’s latest TV lineup can be mounted with the optional Auto Rotating Wall Mount & Stand, which brings the automatic rotation and vertical media viewing experience of The Sero to other TVs, including The Frame and Neo QLEDs.
Everyday Sustainability With Samsung Screens
In line with the latest environmental strategy announced in 2022, Samsung is consistently working with partners and customers to be eco-conscious, providing a broader impact throughout the product’s lifecycle. As a result, each step is made more eco-conscious, from making the manufacturing process more efficient to reducing packaging and changing how consumers use their products.
Recycled Materials: For the 2023 lineup, Samsung will replace 20% of the bracket parts used for the SolarCell Remote with recycled ocean-bound plastic. In addition, the main parts of the power board use recycled aluminum cans and copper, replacing approximately 12% of the original materials used. Reducing Manufacturing Impact: Samsung designed a light-weight injection mold that requires fewer materials, with a structure that can be repurposed, bringing down the overall energy consumption and raw materials needed for production. AI Energy Saving Mode: Through SmartThings, Samsung’s 2023 TVs support AI Energy Saving Mode, helping users save more energy in new ways. SmartThings Energy Service on TVs helps reduce carbon footprint of connected devices with simple changes, such as automatic switches to energy saving mode on specific devices when not in use. And with 3D Map View, it will be easier to get a holistic overview of connected devices and put energy saving ideas into practice. Eco-Packaging: In 2023, Samsung Eco-Packaging will come with minimal print, so less ink is consumed in its production, and Samsung will use paper tape to reduce the use of plastic in its packaging. Additionally, package sizes will be reduced to lower overall carbon emissions.
Multidimensional Soundscape and Audio Quality With AI
A premium screen experience would only be complete with ultra-immersive audio. While Samsung TVs come with impressive built-in speakers, they also have powerful audio features and devices to enhance the viewing experience for something truly cinematic.
AI Sound Remastering: In 2023, Samsung’s flagship TV and soundbar offer Sound Remastering, which utilizes AI to remaster each sound object to ensure voices are clear, environmental sounds are totally enveloping and that each component is just the right volume. New Soundbars: In addition to the flagship soundbar, HW-Q990C, with 11.1.4 channel sound supporting Dolby Atmos, the ultra-slim HW-S800B offers powerful immersive sound in Dolby Atmos from a 3.1.2 channel device that is just 40mm tall and 38mm deep. It is easily placed with any TV and still offers clear sound with punchy bass. Q-Symphony: A new iteration of harmony between the TV and soundbar, 2023 new Q-Symphony will provide vastly evolved sound for which the soundbar taps into the TV’s Neural Processing Unit to analyze audio signals and process each sound for more detail than ever before.
In 2023 by pairing Samsung TVs with Samsung Soundbars, these devices will offer the most powerful, customizable and personalized ecosystem available to date.
To learn more about Samsung’s 2023 products which Samsung is announcing at CES 2023, please visit www.samsung.com/firstlook,4 where you can register to get the latest updates and special offers throughout 2023.
* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services and features may vary by region.
1 SmartThings will support Matter and HCA in 2023. This will enable SmartThings users to add a thousand of compatible devices seamlessly into their SmartThings Home Environment.
2 Samsung’s MICRO LED lineup will be offered in 50, 63, 76, 89, 101, 114 and 140-inches in 2023.
3 MiniMap Sharing will be available via software update in the first half of 2023.
4 Participating Countries only: U.S., U.K., Germany, Turkey, Australia, Korea and India.
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