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Displaying a Brighter Future: Samsung’s Innovative Signage Solutions Wow at ISE 2023


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Integrated Systems Europe (ISE), the largest AV systems integration show in the world, returned to Barcelona for 2023. The conference drew a lot of attention as it showcased innovations from top industry companies, including Samsung Electronics. As a leader in the signage industry, Samsung showed off its latest advancements in signage technology, built to attract the attention of viewers with crisp and easy-to-use display solutions.

 

In case you missed the event, take a look at some of the highlights from Samsung’s showcase at ISE 2023 below.

 

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▲ ISE 2023 was held at the Fira Barcelona Gran Via in Barcelona, Spain. This was the second year in a row ISE was held in Barcelona.

 

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▲ ISE 2023 was held at the Fira Barcelona Gran Via in Barcelona, Spain. This was the second year in a row ISE was held in Barcelona.

 

The guiding principle for Samsung this year was “Everyday Sustainability.” Through its new AV products and solutions, Samsung hopes to highlight sustainability across the entire product lifecycle, including sourcing, production, distribution, using and recycling.

 

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▲ Visitors learned about Samsung’s eco-conscious efforts across all five stages of the product lifecycle.

 

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▲ The theme of “Everyday Sustainability” showcased at Samsung’s booth attracted the attention of visitors from all over the world.

 

 

Redefining Hybrid Work and Learning

The “Samsung Kiosk” Windows version (Model Name: KMC-W) allows businesses and retailers to optimize the customer experience with expanded support for Windows 10 IoT Enterprise OS. With its enhanced capabilities and all-in-one functionality, the Samsung Kiosk won an ‘ISE Best of Show’ by AV Technology. While exploring the booth, one manager from the retail industry said the Kiosk “is a great solution to attract customers and create a seamless experience.”

 

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▲ Visitors were drawn to the “Samsung Kiosk” and had the opportunity to experience the display’s usability. Samsung incorporated use of the Kiosk as part of their own booth experience at ISE.

 

The Wall (Model Name: IWB) and The Wall All-in-One (Model Name: IAB) provide awe-inspiring, immersive screens for businesses. The Wall All-in-One was honored with the ‘ISE Best of Show’ by Installation and ‘Top New Technology (TNT) Awards’ for Video Wall Hardware showcasing its impressive and beautiful display features. While discussing The Wall, a professional from the European signage industry noted, “The photo quality is brilliant thanks to the incredibly small pixel pitch.”

 

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▲ Visitors to the booth watched and listened intently while learning about The Wall IAB’s striking features and easy installation.

 

The Samsung Flip Pro makes it easier than ever to collaborate with a seamless environment. Users can connect to the Flip with multiple devices at once, edit documents and share content in real time. The Flip Pro’s industry-leading features earned it three awards at ISE: ‘ISE Best of Show’ by Tech & Learning, the ‘Top New Technology (TNT) Awards’ for Interactive Whiteboards and the ‘2023 INAVATION Awards’ for Communication & Collaboration Display Product. Visitors to the booth enjoyed testing the whiteboard and expressed satisfaction with the interface’s usability.

 

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▲ Visitors to the booth tested the Flip Pro interactive whiteboard in person and commended its intuitive user experience.

 

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▲ A mirrored PC screen with the Flip Pro makes collaboration easier for businesses and educators, even in remote environments.

 

 

Eco-Conscious Outdoor Signage That Shines

The new model of the Outdoor LED Signage XHB series delivers a peak brightness of 8,000 nits and can be installed in Concave, Convex, S shape, Fascia or 90 °L type shapes. The new XHB series has also been upgraded to be more eco-conscious, with power consumption reduced by over 15% compared to the previous model. One viewer commented that the LED signage “marks a new chapter for Samsung and is one of the standout features of the booth.”

 

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▲ Visitors to the booth, particularly those in the sports industry, marveled at the XHB series.

 

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▲ Viewers explored the XHB series display’s different form factors, enabling flexible design and installation.

 

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▲ Viewers explored the XHB series display’s different form factors, enabling flexible design and installation.

 

EV charging stations are an emerging area for advertising and upselling opportunities. Samsung’s latest smart signage for outdoor EV chargers (Model Name: OH24B) offers unmatched connectivity and UL-verified visibility to display crystal clear content — leading the signage solution to win the ‘ISE Best of Show’ by AV Technology. One visitor to the booth commented on “the efficient operation and upselling opportunities” that are made possible by solutions like the OH24B.

 

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▲ Business representatives visiting the booth were intrigued by the outdoor signage for EV chargers.

 

 

Reducing On-Site Visits With Remote Management

Samsung’s cloud-based MagicINFO makes ‘Remote Management’ easy. Through Remote Management function, users can monitor a number of connected signages and manage settings like volume and screen brightness, plus troubleshoot from a single online portal. This leads to fewer site visits for an efficient management of multiple signage, on top of preventing the energy wastes by easily dimming or turning off signage when they’re not needed.

 

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▲ Remote Management makes it easy to control multiple displays at the same time from one cloud-based platform.

 

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▲ It was an exciting year at ISE 2023, with a record number of attendees visiting the event.

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      Product Specifications
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      Interface 2 HDMI (2.1), 1 DP (1.4), 3 USB 3.0 (1 Up, 2 Down)
      2 HDMI (2.1), 1 DP (1.4), 3 USB 3.0 (1 Up, 2 Down)
       Features Smart Yes – Built-in Speaker Yes – Sync Tech AMD FreeSync Premium Pro AMD FreeSync Premium Pro Burn-in Protection Yes (Samsung OLED Safeguard+) Yes (Samsung OLED Safeguard+)  Design
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        Screen Size 32” 43”, 32” 32”, 27”   Panel Type VA, Flat VA, Flat VA, Flat Brightness (Typ.) 400 cd/m2 300 cd/m2 250 cd/m2  Display
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      ▲ Enjoy optimal picture quality no matter the source with Neural Quantum Processor 8K.
       
      Samsung’s advanced processor also powers innovations such as Auto HDR Remastering, a feature that takes full advantage of the screen’s wide color gamut and incredible peak brightness. AI technology analyzes each scene to make it more colorful and vivid, bringing out the details in both bright and dark spots.
       
      High Dynamic Range (HDR) video formats the display using a wider range of colors with brighter highlights when compared to Standard Dynamic Range content. This means that with Auto HDR Remastering — and the extraordinary contrast powered by Quantum Matrix Technology Pro with Quantum Dot technology — everything you watch is more compelling.
       
      ▲ HDR displays a wider range of colors with brighter highlights compared to SDR.
       
      Samsung’s Neo QLED 8K also offers Real Depth Enhancer Pro. With upgraded AI deep learning, Real Depth Enhancer Pro pinpoints where the viewer is focusing on the screen and brings that object into the foreground. With figures on the screen separated from their background, you see a more three-dimensional looking image. Additionally, the Neural Quantum Processor provides a sense of depth paired with incredible levels of detail and vivid color reproduction, immersing you in whatever you choose to watch.
       
      ▲ Real Depth Enhancer Pro finds the point the viewer is focusing on and brings the object into the foreground.
       
       
      Quantum Matrix Technology Pro: The Ultimate Precision With Quantum Mini LEDs and 14-bit Processing
      Another critical piece of technology powering the Neo QLED 8K’s picture is Quantum Matrix Technology Pro, which uses Quantum Mini LEDs to dramatically enhance black levels and contrast with precise backlight control.
       
      The Quantum Mini LED is 1/40 the size of a conventional LED. This makes for a screen that is more densely packed with LEDs, improving picture quality while maintaining the Neo QLED 8K TV’s vibrant colors and bright highlights.
       
      ▲ Precise backlight control with Quantum Matrix Technology Pro.
       
      To provide the best image quality, 14-bit HDR processing allows for maximized contrast, expressing unimaginable levels of detail in both the brightest and darkest parts of the image. This ensures even the most subtle details are visible to users in every single scene.
       
      Furthermore, Quantum Matrix Technology powers Samsung’s Shape Adaptive Light Control. This feature precisely adjusts backlighting to accommodate what’s on the screen, enhancing the clarity of everything you watch. Because the backlight control is so accurate, this prevents blooming — or when bright light from on-screen objects bleeds into surrounding darker areas. As a result, bright highlights stay bright and dark scenes stay dark with more details visible than ever before.
       
       
      Expanding Consumers’ TV Usage
      In a nutshell, 8K resolution densely fills the ultra-large screens while the Neural Quantum Processor 8K and Quantum Matrix Technology work together to create a picture that is cinematic in the truest sense. Sharp details, accurate colors, precise contrast and a realistic sense of depth allow the Neo QLED 8K to showcase stunning picture quality and captivate viewers everywhere.
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