Displaying a Brighter Future: Samsung’s Innovative Signage Solutions Wow at ISE 2023
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By Samsung Newsroom
Samsung Electronics, the global number one digital signage provider for 14 consecutive years,1 today announced that it has achieved ISO/IEC 27001:2022 and ISO/IEC 27701:2019 certifications from the British Standards Institution (BSI) for its digital signage content management systems (CMSs). The three systems awarded with the certifications are the Samsung Visual eXperience Transformation (VXT) platform, MagicINFO and LYNK Cloud.
ISO/IEC 27001:2022 is the leading standard for Information Security Management Systems (ISMSs), which defines the various requirements that an ISMS needs to meet. As an extension of the 27001 standard, ISO/IEC 27701:2019 specifies requirements and provides guidance for establishing, maintaining and improving a Privacy Information Management System (PIMS) within the context of an organization.
“The protection of customer data and operations has become a fundamental requirement of the industry,” said Alex Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “Being awarded these certifications is indicative of our continued efforts to ensure our digital signage solutions are highly reliable and trustworthy platforms for customers.”
By obtaining these certifications, Samsung’s digital CMSs have further demonstrated their adherence to the highest standards in information security. The globally acknowledged certifications emphasize the importance of securely managing both company and customer data, focusing on principles like data integrity, availability and confidentiality, while also reaffirming Samsung’s commitment to upholding these standards consistently across all areas of digital signage operations.
“In an era where data security is paramount, standardized certifications provide businesses with the assurance and peace of mind they need when managing sensitive information,” said Dénelise L’Ecluse, Managing Director of Assurance for Continental Europe at BSI. “The ISO/IEC 27001:2022 and ISO/IEC 27701:2019 certifications awarded to Samsung VXT, MagicINFO and LYNK Cloud systems exemplify the high level of security and trust these platforms offer to B2B customers.”
For Samsung’s signage and hospitality displays, integration with Samsung VXT, MagicINFO and LYNK Cloud ensures that they are globally certified for enhanced data security and enables safer day-to-day user operations. These solutions enhance the reliability and competitiveness of Samsung’s signage offerings across three different areas:
Samsung VXT: A cloud-native CMS combining content and remote signage management on one secure platform. Designed with ease-of-use in mind, the all-in-one solution allows businesses to easily create and manage their digital displays. It streamlines operations with quick setup and recovery, while offering easy deployment, cost savings and minimal downtime during failures. Its VXT Canvas feature simplifies content creation, making it more intuitive and user-friendly. MagicINFO: A digital signage CMS for content creation, deployment and management. Its key features comprise real-time monitoring, big data analysis and robust security settings, including ISO standard compliance. These features make it ideally suited to content distribution, offering enterprise-level security and efficient management. LYNK Cloud: Tailored for the hospitality industry, this solution facilitates efficient content and device management for all hospitality displays. LYNK Cloud aids in remotely monitoring and managing device usage in guest rooms, enhancing hospitality in terms of both operational effectiveness and the overall guest experience.
For more information on Samsung’s CMS platforms, including Samsung VXT, MagicINFO and LYNK Cloud, visit www.samsung.com.
1 Samsung has maintained its No. 1 position as the leading LCD signage brand in market share for 14 consecutive years, as reported in the Omdia Q3 2023 Public Display Report. Samsung has also been the number one in combined sales for LCD and LED signages (The LED Video Display History Report provides sales data for LED signages from 2017 onwards; comprehensive data for LED signage sales is not available prior to 2017).
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By Samsung Newsroom
Samsung Electronics debuted its Visual eXperience Transformation (VXT) platform at Integrated Systems Europe (ISE) 2024 — the largest AV systems integration show in the world held in Barcelona, Spain from January 30 to February 3.
A cloud-native Content Management Solution (CMS), Samsung’s VXT offers remote content management of digital menus, kiosks and other commercial signage through a single, secure platform. In particular, Samsung has significantly improved the user-friendliness of its existing server-based operation and management software MagicINFO.
VXT is an all-in-one solution that facilitates content creation and management of B2B displays without the need for manual software updates. Business owners and managers can easily oversee operations of their store’s digital signage to display promotions, menus, video advertisements, welcome messages and more.
Notably, VXT features Pre-Integrated Repeatable Solutions (PIRS) — developed by partners and tailored to various industries for enhanced usability. From displaying world-class artwork to linking real-time transaction information with Link My POS, VXT is expanding how businesses are able to manage and present content.
Learn more about VXT and PIRS in the infographic below.
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By Samsung Newsroom
Samsung Electronics today announced its ongoing commitment to the future of virtual production with its newest digital signage series. The Wall for Virtual Production (model name: IVC) is now available in Europe and will be on display at IBC 2023, taking place in Amsterdam, the Netherlands from September 15 to 18. This extension builds on its North American release announced at InfoComm 2023.
“The Wall for Virtual Production opens the door to limitless potential for filmmakers, producers and studios by amplifying digital effects, while making virtual content creation easier, faster and more cost effective,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “Each feature has been handpicked to empower businesses across industries as they embark on their virtual content creation journey with an unprecedented level of quality.”
Samsung’s leading visual display technology delivers powerful production capabilities that extend reality. Production studios can use ultra-large LED walls to create virtual content, integrating them with real-time visual effects technology to reduce the time and cost of content production. The Wall for Virtual Production is a leader in this type of application and can amplify projects by adding lifelike levels of detail, texture, volume, and shades to virtual content creation environments. The new IVC model options, P1.68 and P2.1, include a curvature range that can stretch up to 5,800R, which creates a more realistic field of view. The display also packs an updated genlock feature that keeps The Wall in line with the system’s signals, so there aren’t any dropped or doubled frames. This capability — along with the enhanced phase offset feature that adjusts the time delay between camera and screen — ensures a perfect image.
To display colors as accurately and consistently as possible, The Wall for Virtual Production features 3D lookup tables (LUTs) for color correction, wide-gamut HDR color processing and color adjustment between individual cabinets or modules. Meanwhile, the integrated Virtual Production Management (VPM) software and its intuitive interface make it easy and more efficient to manage the screen and facilitate the highest possible picture quality in a virtual production environment. The VPM is also capable of detecting and resolving any potential LED-related issues.
In addition, The Wall for Virtual Production is built for any studio environment, no matter how large the building demand is. Whether for a volume studio or XR studio, The Wall for Virtual Production makes the production of immersive content possible.
“We’re thrilled to be supporting Samsung with the exciting launch of The Wall for Virtual Production IVC Series at this year’s IBC. With our heritage in creating cutting-edge virtual production and XR broadcast studios, we’re excited about the powerful new tools the IVC Series brings,” said Andy Hook, Technical Solutions Director at White Light. “These tools give us a huge scope for creating even more impactful and flexible virtual production environments and continuing to drive progress and transformation in this space.”
The Wall for Virtual Production features top-of-the-line capabilities, including:
An improved 4:9 ratio that provides a variety of installation options, including the ability to be hung or stacked with other screens to maximize results in different production environments. A 12,288 Hz refresh rate that minimizes flicker lines and ensures a clear outcome, regardless of the camera used during filming. Black Seal Technology+ that delivers the purest black levels for new depth. Users will experience unparalleled contrast that is specifically designed to be resilient to the dust and particles common in production environments. 20-bit processing to present exact color mapping with faultless accuracy and a precise linear grayscale that shows the intricacies of every scene. Users will be able to see realistic textures, volume and continuous shadow details.
The Wall for Virtual Production’s P1.68 and P2.1 models are now available globally including Europe.
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By Samsung Newsroom
A bigger TV screen is generally speaking a good thing. Over time, larger TVs have not only become more accessible but increasingly popular among consumers. They enable viewers to fully immerse themselves in the content they’re watching, as advancements in film technology now allow our favorite stories to come to life on the screen in more realistic ways.
However, simply having a larger screen does not always result in a hyper-realistic viewing experience. As we enter the era of ultra-large TVs, Samsung Electronics has been upgrading its screen technology to provide the best in-home entertainment. To learn more about these changes, Samsung Newsroom is exploring three key features that make the large-screen experience truly exceptional.
8K Resolution: The Key to Unlocking the Full Potential of Bigger TVs
While screen sizes may be getting bigger, this does not mean that picture quality is better by default. If the size of a TV screen was increased without considering the number of pixels, the resulting image would be blurry, low-resolution and, overall, much worse.
▲ If the number of pixels does not change, image quality becomes compromised as screens grow larger.
In order to improve picture quality, the space on a bigger screen must be filled with more pixels. As such, Samsung’s Neo QLED 8K has four times the number of pixels than 4K TVs. This means that even on ultra-large screens, Samsung’s Real 8K Resolution maintains premium picture quality with densely packed Mini LEDs and upgraded processing.
▲ The Neo QLED 8K offers four times as many pixels compared to the Neo QLED 4K.
While Samsung has been at the forefront of evolving screen trends by leading the era of ultra-large TVs, it has also been innovating the technologies that power them. The two driving forces that enhance picture quality for Samsung’s latest Neo QLED 8K are the Neural Quantum Processor 8K, which analyzes and optimizes content to make full use of the 33 million pixels, and Quantum Matrix Technology Pro, which leverages a plethora of technologies to offer precise control for each of the Mini LEDs.
Neural Quantum Processor 8K: Enhancing the Resolution, Color and Depth With 64 Neural Networks
While Samsung Neo QLED 8K TVs offer best-in-market picture quality, not all content is readily available in 8K. To ensure that every single detail springs to life on screen, Samsung’s Neo QLED 8K is powered by the state-of-the-art Neural Quantum Processor 8K to upscale lower-resolution content in real time. Samsung’s Neural Quantum Processor 8K uses 64 different neural networks to analyze video and optimize image quality. It is trained to recognize underlying patterns and relationships in pictures, transforming low-resolution images into high-resolution by comparing the original set of images to processed results in each neural network.
While higher resolution sources ultimately create better picture outputs, there may be sources that come in Standard Definition (SD or 480p), High Definition (HD or 720p) or Full High Definition (FHD or 1080p). With Samsung’s Neural Quantum Processor 8K, those shows and movies will be transformed into stunning 8K resolution to deliver the most immersive picture yet.
▲ Enjoy optimal picture quality no matter the source with Neural Quantum Processor 8K.
Samsung’s advanced processor also powers innovations such as Auto HDR Remastering, a feature that takes full advantage of the screen’s wide color gamut and incredible peak brightness. AI technology analyzes each scene to make it more colorful and vivid, bringing out the details in both bright and dark spots.
High Dynamic Range (HDR) video formats the display using a wider range of colors with brighter highlights when compared to Standard Dynamic Range content. This means that with Auto HDR Remastering — and the extraordinary contrast powered by Quantum Matrix Technology Pro with Quantum Dot technology — everything you watch is more compelling.
▲ HDR displays a wider range of colors with brighter highlights compared to SDR.
Samsung’s Neo QLED 8K also offers Real Depth Enhancer Pro. With upgraded AI deep learning, Real Depth Enhancer Pro pinpoints where the viewer is focusing on the screen and brings that object into the foreground. With figures on the screen separated from their background, you see a more three-dimensional looking image. Additionally, the Neural Quantum Processor provides a sense of depth paired with incredible levels of detail and vivid color reproduction, immersing you in whatever you choose to watch.
▲ Real Depth Enhancer Pro finds the point the viewer is focusing on and brings the object into the foreground.
Quantum Matrix Technology Pro: The Ultimate Precision With Quantum Mini LEDs and 14-bit Processing
Another critical piece of technology powering the Neo QLED 8K’s picture is Quantum Matrix Technology Pro, which uses Quantum Mini LEDs to dramatically enhance black levels and contrast with precise backlight control.
The Quantum Mini LED is 1/40 the size of a conventional LED. This makes for a screen that is more densely packed with LEDs, improving picture quality while maintaining the Neo QLED 8K TV’s vibrant colors and bright highlights.
▲ Precise backlight control with Quantum Matrix Technology Pro.
To provide the best image quality, 14-bit HDR processing allows for maximized contrast, expressing unimaginable levels of detail in both the brightest and darkest parts of the image. This ensures even the most subtle details are visible to users in every single scene.
Furthermore, Quantum Matrix Technology powers Samsung’s Shape Adaptive Light Control. This feature precisely adjusts backlighting to accommodate what’s on the screen, enhancing the clarity of everything you watch. Because the backlight control is so accurate, this prevents blooming — or when bright light from on-screen objects bleeds into surrounding darker areas. As a result, bright highlights stay bright and dark scenes stay dark with more details visible than ever before.
Expanding Consumers’ TV Usage
In a nutshell, 8K resolution densely fills the ultra-large screens while the Neural Quantum Processor 8K and Quantum Matrix Technology work together to create a picture that is cinematic in the truest sense. Sharp details, accurate colors, precise contrast and a realistic sense of depth allow the Neo QLED 8K to showcase stunning picture quality and captivate viewers everywhere.
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By Samsung Newsroom
Samsung Electronics has equipped the new flagship attraction, “Chasseurs de Tornades” (Tornado Hunters), at the Futuroscope theme park in Poitiers, France, with innovative technology to bring an immersive and lifelike experience to guests. Samsung’s collaboration with Futuroscope Management and Development (FMD) helped bring the breathtaking attraction to life, making the signage installed by Samsung the largest 360-degree circular LED screen in Europe.
The new attraction, Chasseurs de Tornades, is the result of four years of diligent work between the FMD team and Samsung, an industry leader in the global signage market for the past 13 consecutive years.1 The collaboration has produced a completely immersive audience experience through the use of cutting-edge audiovisual technology.
The concept behind the attraction is an exciting adventure where viewers confront nature’s most extreme elements, plunging them into an immersive whirlwind experience created by Samsung. Based on the story of Chasseurs de Tornades, visitors follow a team of researchers in their all-terrain vehicle in pursuit of tornadoes.
Sitting atop a dynamic rotating platform, guests come face-to-face with the intensity of a powerful tornado on the largest circular LED wall in Europe. The enormous LED wall from Samsung measures 17 meters in diameter by eight meters high with a total surface area of 420 square meters, making it the largest LED screen of this type in an amusement park that Samsung has installed in the world.
▲ Behind the seats are removable LED walls, allowing actors to be able to perform in the open space.
Collectively, it is made up of 800 LED cabinets from the Samsung Indoor IFR series and offers 21K resolution for hyper realistic immersion. Thanks to HDR LED technology, scenes are optimized for high contrast to display detailed, lifelike images. The maximum peak light output is 2,400 nits, and the static contrast rate is 12,000:1, allowing for premium picture quality.
The attraction itself is a 120-seat dynamic motion theatre surrounded by the 360-degree LED screen. Four parts of the screen move down to let the audience come in and out, as well as see two live stage shows through the sliding doors. The flexible design properties of the IFR solution make it suitable for any location, perfectly aligning with the circular dimensions needed for this unique attraction. Additionally, the IFR solution provides double the power supply, giving the attraction greater reliability.
▲ The view from the technical room, showing the attraction’s platform supported by three axes that help it lift, rotate 360⁰ and move in three different directions at the same time.
A highlight of the attraction is the removable LED walls where actors perform — a part of the attraction that Samsung was selected to outfit with an LED screen made up of 105 cabinets. To create a truly immersive experience for guests from the moment they enter the attraction, Samsung equipped the “pre-show” area with 20 LED cabinets to create an optical theater known as a “hologram.”
“The circular screen we installed at Futuroscope is the largest LED project we have completed,” said Jeremy Taghon, Head of CE B2B Division at Samsung Electronics France. “I am impressed by and thankful for the hard work and partnership between FMD and Samsung that brought this important technological milestone to life.”
“The contrast ratio, the image, the sharpness, it’s just incredible. An attraction like this is made to last at least 15 years, and LED is the only technology that’s durable enough,” said Yannis Marchet, Development and Projects Director at FMD. “When management agreed we could work with Samsung, everything went smoothly.”
The attraction earned several international awards in 2022, including “Best New Ride” at the European Star Awards and “Best Product Innovation” as well as “Best Dark Ride or Media-based Experience” at the ParkWorld Excellence Awards. Most recently, it won “Outstanding Achievement” from the Themed Entertainment Association, an accolade considered to be the prize for the best attraction in the world.
By installing the largest 360-degree circular LED signage in Europe, Samsung has enabled FMD to wow Futuroscope guests with a mesmerizing audiovisual experience unlike any other.
Watch the full video about Samsung’s innovative installations at the Futuroscope here:
1 Samsung has been the No.1 selling digital signage brand for 13 consecutive years by Omdia. (Note: Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.)
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