Samsung Showcases Technological Prowess With Its Latest Neo QLED, OLED TV and Monitor Offerings at European Tech Seminar
By STF News
Samsung Electronics is showcasing the future of sustainable digital signage at Integrated Systems Europe (ISE) 2023 in Barcelona, with new technologies and eco-conscious efforts guided by the company’s new environmental strategy.
“We are committed to ensuring everyday sustainability throughout our signage portfolio and finding meaningful ways to minimize our environmental impact as part of our journey toward a more circular economy,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We are excited to showcase our vision for how smart signage can help enable everyday sustainability while unlocking incredible new opportunities for businesses at ISE.”
Building Technologies That Contribute to Eco-Conscious Digital Signage
At ISE this year, Samsung will highlight the company’s sustainability initiatives based on its new environmental strategy announced in September 2022. Pre-registered visitors will be able to see Samsung’s environmental vision come to life, with the sustainability zone at the booth showcasing the eco-conscious practices applied to digital signage products. These practices are based on the five stages of the product lifecycle — sourcing, production, distribution, using and recycling.
Samsung’s 2023 smart signage products (QHC, QMC, QBC) are approximately 40% slimmer than previous models at 28.5mm thickness. Through this, the number of shipping containers required for logistics after production can be reduced by more than 20%1 compared to the previous model. In addition, smart signage products support automatic screen brightness adjustment by adopting an illuminance sensor which reacts to surrounding light conditions, helping users manage their power consumption automatically. Plus, the resin used for the rear covers contains 10% of Post-Consumer Materials (PCM).
▲ The Remote Management function will enable users to simply monitor the number of connected devices and easily manage different devices, as well as remotely control settings such as power ON/OFF and screen brightness.
Samsung’s cloud-based MagicINFO solution enhances Remote Management and helps to manage multiple signage displays and a variety of content efficiently. The Remote Management function will enable users to simply monitor the number of connected devices, their types and errors, and easily manage different devices, as well as remotely control settings such as screen brightness. Plus, this solution will offer other features, including device health diagnostics, informing users of issues related to cable connection, device temperature and network disruption.
At ISE 2023, Samsung will also be running a separate solution seminar zone, introducing visitors to the company’s new and differentiated technologies. Its soon-to-be-announced cloud signage platform will offer a wide range of energy-saving solutions that empower users to manage and reduce their energy usage. New solutions include real-time power consumption monitoring, timed luminance scheduling, remote brightness adjustment and automatic device management. This comprehensive platform will integrate and connect LCD signage, LED signage and B2B TVs to provide a seamless user experience.
Introducing New 2023 Outdoor Signage — Large LED Screens and Small-Sized Displays Unveiled
Samsung is announcing new signage products at ISE 2023. Firstly, the company will release its 2023 outdoor LED signage (Model Name: XHB series), built for the sports industry and spectacular landmark locations.
The XHB series is available in four models: P6 (6mm pixel pitch), P8, P10 and P16, all of which produce light at an astonishing peak brightness of 8,000 nits, exceptionally clear and stunning picture quality — even when in direct sunlight. Furthermore, the standardized module design of the XHB guarantees flexible design and installation, including Concave (maximum of 2500R curvature), Convex, S shape, Fascia and 90 °L type.
With a design twice as thin as the previous model, the XHB series can be installed in a seamless way, with the installation time also reduced by more than half for improved convenience. Furthermore, improved energy efficiency means the XHB reduces power consumption by over 15% compared to its predecessor and can reduce approximately 2,492 tons of CO2 emissions every year, which is equivalent to the amount of CO2 sequestered by about 290,000 30-year-old pine trees in one year.2
The XHB series will be available for ordering starting from ISE 2023, with some of the first models already being installed as electronic scoreboards at the home stadiums of globally recognized US Baseball teams, the New York Mets and The World Champion Houston Astros ahead of the 2023 season.
Finally, Samsung is introducing a small-sized, 24-inch outdoor signage display (Model Name: OH24B) to cater to the electric vehicle (EV) charger market. As demand for EVs continues to rise, it is important to provide solutions that enable a more connected, enjoyable charging experience while providing upselling opportunities for businesses and retailers.
The outdoor signage excels in both durability and outdoor visibility across a wide range of diverse conditions. This high resilience and versatility are provided by peak brightness of 1,500 nits and a slim, metal design, as well as water, dust and liquid resistance (IP66, Ingress Protection) and IK-10 Level glass protection. A high temperature, rigid liquid crystal panel is also applied to provide further durability even under strong sunlight. In addition, the display offers removable Wi-Fi/Bluetooth accessories, which can optimize the receiving rate based on installation conditions. Finally, the small signage boasts unparalleled energy efficiency with the industry’s lowest power consumption3 (a maximum of 90W) above 20-inches, perfect for an EV charging station which requires 24/7 operation and information delivery.
New Kiosk and Flip Pro’s Exclusive Solution Deliver Enhanced Device Compatibility
Samsung is also announcing the latest model, “Samsung Kiosk” Windows version (Model Name: KMC-W). In addition to the existing model operating Tizen (OS), “Samsung Kiosk” Windows version is compatible with Windows 10 IoT Enterprise OS to expand customer choices.
This new Kiosk adopts Intel’s 11th generation Intel Core Processor. It is equipped with 8GB DRAM and 256GB SSD, providing fast processing and ample storage space to meet the fast-evolving industry demands beyond healthcare, hospitality and retail.
The company will introduce a new solution, exclusive for the “Samsung Flip,” meeting the demand of both educators and businesses to be connected to various devices simultaneously. It enables users to bring the content or applications in their PC to the Flip by connecting a PC with the Flip. Especially, users can write over content brought from their PC on the screen of Flip and share in real-time. The new solution enhances usability for remote work and provides a seamless work environment by allowing users to optimize and utilize the screen to connect with other device screens.
For more information about Samsung’s impactful SMART signage and solutions, please visit https://displaysolutions.samsung.com/ise2023.
Samsung booth will be located at Gran Via, Hall 3, 3F600, in Barcelona from January 31 — February 3, 2023.
1 Based on the number of boxed devices per-40ft container. Based on annual sales volume of indoor smart signage in 2022.
2 The amount of carbon emissions for XHB was compared with that of its predecessor (XPR) based on sales in 2022. XHB’s annual carbon emissions were calculated via Carbon Footprint Calculator (https://www.kcen.kr/tanso/intro.green) on January 16, 2023. (high voltage, summer). XHB’s carbon reduction effect equivalent to planting trees was calculated based on The Average Amount of Carbon Absorbed by Forest Trees Devised by National Institute of Forest Science, Korea (ver. 1.2) in July, 2019.
3 Internal market analysis
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By STF News
Samsung Electronics today announced the global launch of Odyssey Neo G7 (Model name: G70NC), the company’s first flat Mini-LED model, adding a new form factor to the industry-leading Odyssey lineup. The new monitor delivers a large screen designed to give gamers a more comprehensive range of vision and details — inviting them to the worlds of their games with lifelike picture quality.
“The gaming monitor market is only going to get bigger, and gamers are now seeking more out of their monitors,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We are not just delivering better gaming experience — we are rebuilding new smart capabilities into our screens that give gamers an all-in-one place for technology and entertainment. Our innovations are enabling gamers everywhere to stay absorbed in their games with visual performance that enhances the intense emotional experiences.”
The Samsung Odyssey Neo G7 is designed to deliver lifelike picture quality, a customizable high-performance viewing environment and personalized features for optimal gaming and entertainment.
Gaming Monitor Big Enough for Any Game and Platform
The large 43” screen delivers 4K resolution (3,840 x 2,160) with VESA Display HDR600 and HDR 10+ certification for advanced picture quality showcasing the best graphics of today. The Odyssey Neo G7 brings Samsung’s Quantum Matrix Technology to the fore, using Quantum Mini LEDs, which enable ultra-fine and precise control of the densely packed LEDs. As a result, users can see richer blacks, more expansive color expression and more detail, even in shadowy gaming environments.
Additionally, the Matte Display reduces light reflection on the screen, minimizing distractions during the most intense gaming sessions and letting the large screen deliver details while keeping the player focused on the game and the stunning visual performance.
The Odyssey Neo G7 is a great monitor for any gaming platform — using DisplayPort or HDMI connection to hook it up to the users’ Gaming rig or switch to HDMI 2.1 to play on their latest game console. Another option is to play a mobile game on a larger 43” screen through the built-in WIFI/Bluetooth or just connect a controller to enjoy a game in the cloud without even having a console.
Performance To Take Gaming to the Next Level
A 144Hz refresh rate and 1ms (MPRT) response time allow a swift, smooth response and enable precise mouse movements. Even during the most intense moments, the Odyssey Neo G7 keeps extremely smooth and fast action gameplay and reduces stuttering, input latency and screen tearing through AMD FreeSync Premium Pro support.
Users increasingly expect personalized and customizable gaming experiences. The Odyssey Neo G7 provides a range of innovative features that let users adjust screen size, position and even ratio for an optimal gaming setup. Flex Move Screen allows users to adjust the screen size between 43- and 20-inches to match their preferred size based on the game they play and even change the screen position. So, users can find the perfect way to perform at their best in any game.
To personalize their performance, users can use Samsung Game Bar,1 a powerful tool enabling users to quickly view and change important settings without ever needing to leave the game screen. Players can see and change FPS (Frames Per Second), aspect ratio, high dynamic range (HDR) and variable refresh rate (VRR) or adjust settings such as screen ratio, response time and Game Picture mode. Game Bar puts the player in control without missing any of the action.
Smart Features for Personalized Experiences
The Odyssey Neo G7 is equipped with smart features to cater to users’ wide variety of needs, with customizable experiences through Samsung Smart Hub and Samsung Gaming Hub.
Samsung Gaming Hub2 is an all-in-one game streaming discovery platform that allows instant access to games from partners such as Xbox and NVIDIA GeForce NOW, with no downloads or storage space requirements. It is the ultimate tool to enable users the freedom to explore every corner of the gaming world without limitations.
In addition, users can also get the smart TV experience with apps from partners like Prime Video, Netflix and YouTube through Samsung Smart Hub to enjoy various over-the-top (OTT) content using an Internet connection without even booting up their PC or connecting to other devices.
The Odyssey Neo G7 will be available globally from Q1 2023, with launch schedules varying by region. For more information, please visit: Odyssey Neo G7.
G70NC Display Screen Size 43” Flat/Curved Flat Panel Type Quantum Mini-LED Aspect Ratio 16:9 Picture Refresh Rate (Max) 144Hz Brightness (Typical) 400 nit HDR VESA Display HDR600 HDR10+ Gaming
Response Time 1ms MPRT Viewing Angle 178○/178○ Gaming Feature VRR FreeSync Premium Pro Smart Feature Yes Gaming Hub, Media Hub Audio Speaker 20W x 2 Interface Video Ports 1x DisplayPort (1.4) / 2x HDMI(2.1) USB Ports 2x USB 3.0 ports Others 1x Ethernet LAN, WiFi5, Bluetooth 5.2 Design Lighting Yes (Core Sync) Stand Tilt Wall Mount VESA (200×200)
1 Game Bar supports PC & console gaming but does not support the Samsung Gaming Hub.
2 Samsung Gaming Hub only available in select countries: Brazil, Canada, France, Germany, Italy, Korea, Spain, the U.S. and the U.K. In other European countries, cloud games can be accessed through the Samsung Smart Hub. Service and content availability may vary by region and partners.
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Samsung Electronics Unveils Its New Odyssey, ViewFinity and Smart Monitor Lineups at CES, Igniting the Next Generation of Display TechnologyBy STF News
Samsung Electronics today announced the company will introduce new models in its monitor lineup, expanding its visual display leadership for the users.
New offerings in the Odyssey, ViewFinity and Smart Monitor lineups at CES® 2023 will deliver unmatched image quality and a range of innovative features for people looking to work, play and live through their monitor display.
Samsung is revolutionizing the ultra-wide display category by launching the Odyssey Neo G9, the world’s first single monitor with dual ultra-high definition resolution. This innovation is a testament to Samsung’s industry-leading position in delivering the most immersive and lifelike gaming experience available on the market.
“We are introducing the future of gaming monitors with our Odyssey Neo G9, making each game more lifelike with innovative features and picture quality on a new scale,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “CES is the perfect place to showcase our innovations that can take not only gamers but also graphic designers or TV fans to the next level while providing personalized experiences across a range of integrated smart apps.”
Odyssey Neo G9: The World’s First Dual UHD Gaming Monitor
The Samsung Odyssey Neo G9 Gaming Monitor (Model Name: G95NC) lets gamers see new levels of detail with an unparalleled field of view. The gaming monitor delivers 7,680×2,160 resolution and a 32:9 aspect ratio in one screen for the first time.
Its 1000R curved 57” screen uses quantum mini LED technology with VESA Display HDR 1000 specification to deliver superior imaging in any gaming environment, from shadows to bright scenes. The Matte Display reduces light reflection on the screen, minimizing distractions during the most intense gaming sessions.
It also boasts the world’s first DisplayPort 2.1 support, which transfers data approximately twice as fast as the previously used DisplayPort 1.4. In addition, the new DP2.1 allows lossless industry-standard Display Stream Compression (DSC) to transmit information without distortion.
The Odyssey Neo G9 also supports a refresh rate of 240Hz so that gamers will not miss a thing during fast-paced gameplay.
Odyssey OLED G9: Brighter Whites, Deeper Blacks and Near Infinite Color Contrast
The Odyssey OLED G9 (Model Number: G95SC) is the latest addition to the Odyssey lineup, featuring a dual quad-HD 49” 1800R curved display with a 32:9 ratio. Its quantum dot technology OLED lighting is controlled pixel-by-pixel, allowing a near-infinite color contrast ratio.
The OLED screen illuminates each pixel separately and does not rely on a backlight, allowing a 1,000,000:1 dynamic contrast ratio while delivering true RGB and true black without color filters.
For smooth gameplay, the Odyssey OLED G9 also features a 0.1ms response time and 240Hz refresh rate to eliminate lagging and skipping.
The Odyssey OLED G9 also uses apps from partners like Prime Video, Netflix and YouTube through Smart Hub, which allows users to enjoy various over-the-top content using an internet connection without the need for a PC.
It is also equipped with Samsung Gaming Hub, an all-in-one game streaming platform that allows gamers to discover and play games in the cloud from partners such as Xbox and NVIDIA GeForce Now without needing a console or to download games.
ViewFinity S9: Smart Color Calibration Designed for Creative Professionals
The ViewFinity S9 (Model Number: S90PC) is Samsung’s newest addition to its monitor lineup. It features a 5K 27” screen for the first time and is optimized for creative professionals such as graphic designers and photographers. Its 5,120 x 2,880 resolution, combined with its wide color gamut of 99% DCI-P3, provides crisp and true-to-form details, and its average Delta E ≦21 color accuracy also produces clear and precise color representation, even in complicated or nuanced visual environments.
The monitor’s built-in Color Calibration Engine ensures precise screen color and brightness, allowing users to adjust white balance, Gamma and RGB color balance for perfect accuracy with their smartphones through the Samsung Smart Calibration application. The Matte Display limits light reflection and glare to minimize distractions while working.
Users can connect cameras and other devices to the monitor through USB-C and Thunderbolt 4 connections to easily transfer gigantic files of high-resolution video or other large data sets from storage devices to their PC. The ViewFinity S9 Series comes with a 4K SlimFit camera and supports native video conferencing through apps such as Google Meet that are included in the Samsung Smart Hub.
Smart Monitor M8: Bringing Productivity, Entertainment and Personal Life Together
The Smart Monitor M8 (Model Number: M80C) features stylish and slim design and now comes in a new 27” size in addition to the existing 32” size, both with 4K resolution. It comes in four color options that allow this monitor to fit in any room: Daylight Blue, Spring Green, Sunset Pink or Warm White.
The height-adjustable stand with tilt support gives users the best angle. The screen can now pivot 90 degrees, which helps users view long documents with less scrolling. It also meets VESA mount compatibility standards to help save space and retain a clutter-free environment.
The Smart Monitor M8 can connect, control and manage hundreds of compatible connected devices through the built-in SmartThings Hub, including lights, cameras, doorbells, locks, thermostats and more. Samsung plans to expand device choices and usability by supporting Matter functionality and Home Connectivity Alliance standards from this year onwards.
Mouse control functionality has been added to many of the Smart Monitor’s over-the-top apps, including SmartThings and the Smart Hub, for a new level of convenient control without a remote.
Users can use the Smart Monitor M8 to get instant access to Prime Video, Netflix, YouTube and other over-the-top services through Smart Hub. They can also easily access Samsung Gaming Hub, the all-in-one game streaming platform.
The new My Contents feature provides users with helpful information at a glance. When the monitor is on standby mode and detects a registered smartphone through low-power Bluetooth, it shows the user’s personalized photos, schedule and more on the screen. The monitor returns to standby mode when the phone moves out of range.
The integrated SlimFit camera in the Smart Monitor M8 has been upgraded with 2K resolution and works with video conferencing apps such as Google Meet.
In addition, the Smart Monitor M8 is also protected by Samsung Knox Vault, which encrypts personal data and keeps stored files and information isolated from the device’s main operating system to safeguard it from attacks.
1 Delta E is the standard calculation metric which correlates the human visual judgment of differences between two perceived colors. Delta E ≦2 color accuracy means superior, accurate color reproduction, achieving better than the eye can see color difference.
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By STF News
Samsung Electronics announced exciting new ways for gamers to experience game streaming with the addition of new partners and the introduction of game streaming to select 2021 Samsung TV models1 and 4K games, further delivering on its promise of bringing the future of gaming to consumers across the globe.
Antstream and Blacknut Joining Samsung’s Game Streaming Offer
Antstream Arcade is the world’s largest cloud gaming service that provides players access to over 1,500 iconic games and weekly new multiplayer challenges and tournaments. Select Samsung TV owners will soon be able to battle their friends and the global community at the best games from the 80s, 90s and 00s, from Pac-Man to Mortal Kombat and Metal Slug.
“Antstream Arcade believes that combining gaming’s past with gaming’s future will push the industry forward to the next era of video games,” said Steve Cottam, CEO of Antstream Arcade. “What fulfills that promise better than retro arcade games played on Samsung’s most advanced Smart TVs? Game streaming provides gamers with more opportunities to play games they love or classics they missed out on.”
With a growing catalog of 500+ premium PC and console games, Blacknut’s Cloud Gaming subscription based service offers the largest unlimited access to gaming content for TV screens. Blacknut allows a “click and play” experience, allowing up to five players to play simultaneously on any compatible smartphone, PC or Smart TV. Blacknut’s library focuses on core and casual family members, delivering a wealth of titles spanning classic AAA games, indie favorites, story-driven adventures, strategy and also the largest collection of racing and sports games. Blacknut’s members can enjoy acclaimed hits, such as Metro Exodus, Overcooked as well as a vast collection of Disney games.
“Blacknut is now bringing the largest Cloud Gaming catalog included in one subscription to Samsung, the number one game streaming destination,” said Nabil Laredj, VP, Business Development & Licensing at Blacknut. “We designed Blacknut as a family gaming platform including five player profiles that can play simultaneously. Bringing our service to Samsung devices allows more gamers to experience the future of gaming.”
Launching in 2023, both Antstream and Blacknut game streaming will become available to owners of select 2021, 2022 & 2023 Samsung TVs.
Bringing Cloud Games to Millions of 2021 Samsung Smart TV Owners
Rolling out through the end of the year, Samsung is giving more players access to game streaming through select 2021 Samsung Smart TVs. Samsung will make available individual apps from game streaming partners Xbox, NVIDIA GeForce NOW and Utomik, with Blacknut and Antstream Arcade coming in 2023. By expanding the game streaming experience to select 2021 Samsung Smart TVs, existing Samsung customers will now have instant access to the same games available through the Samsung Gaming Hub on 2022 Smart TVs and Monitors.
“When Samsung Gaming Hub rolled out earlier this year on 2022 TV models, the number one question we received was ‘when is game streaming coming to my 2021 TV.’ Today we are happy to share with our eager fans that they will be able to play the games they love before the end of this year,” said Mike Lucero, Head of Product for Gaming at North America Service Business Team, Samsung Electronics. “With any leading Bluetooth-enabled gaming controller and internet connection, millions of players will be able to access an expansive library of games ranging from the best AAAs to the hottest indies and retro games directly through partner apps on select 2021 Smart TVs, making Samsung devices a preferred destination for game streaming.”
Once available, the individual gaming apps can be downloaded from the Samsung App Store via the Media Hub directly on the TV.
4K Games Available on Samsung Smart TVs via NVIDIA’s GeForce NOW
Rolling out in a few weeks, the offer will enable GeForce NOW players to stream PC games at up to 4K resolution at 60 frames per second natively in 2022 and select 2021 Samsung Smart TVs without waiting for downloads, installs, patches or updates. GeForce NOW premium membership is required for an enhanced experience including 4K resolution, faster frame rates, RTX ON, priority access to NVIDIA gaming servers and extended eight-hour session lengths.2
For more details on the Samsung Gaming Hub, please visit https://www.samsung.com/gaminghub.
To learn more about the latest Samsung Gaming TV’s visit samsung.com/us/gamingtvs.
1 Eligible 2021 models include: QN800, QN850, QN900, WS1A, QN700, LS03A, AU7000, AU8000, AU9000, Q50, Q60 & Q95-Q70.
2 GeForce NOW premium membership subscription requirement may vary by countries.
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By STF News
This month in San Francisco, the 2022 Samsung Developer Conference (SDC) spotlighted some of Samsung’s best and brightest minds across tech, marketing and product fields, sharing a compelling vision of the future, showcasing the transformational technologies that will improve consumers’ daily lives and giving users more time to focus on what matters most.
With opening remarks from Jong-Hee Han, Vice Chairman, CEO and Head of Device Experience (DX) Division at Samsung Electronics, the presentations revealed how Samsung is crafting systems that help make lives smarter, safer, more convenient and more connected than ever before.
▲ Attendees take their seats at SDC 2022 in anticipation of the day’s wide-ranging Keynote
Read on to see Samsung Newsroom’s recap of the innovation and inspiration revolutionizing how we live and work both now and in the future.
Opening: A Seamless, Frictionless Experience
Jong-Hee Han opened up the day’s talks by underscoring the importance of convenience in an age of brilliant yet complex technologies. “At Samsung, our goal has always been to make our lives easier through technology innovation,” said Han. “But innovation can also be burdensome for users if convenience is not at the forefront. Our teams are determined to deliver devices that are as smooth and accessible as they are advanced.”
▲ Jong-Hee Han, Vice Chairman, CEO and Head of DX Division at Samsung Electronics, welcomes attendees to SDC 2022.
Covering everything from Calm Technology to Knox Matrix to holistic household platforms like Bixby Home Studio and SmartThings, Han outlined a device and systems ecosystem that puts the user experience at the center. “The goal of all this is to give you an easier, seamless and more frictionless experience,” Han emphasized. “So you can focus on what matters most.”
A Home That Learns and Adapts Through SmartThings
Following Jong-Hee Han, Jaeyeon Jung, Vice President and Head of SmartThings, Mobile eXperience Business, discussed how Covid-19 galvanized teams at Samsung to prioritize the important things in life, particularly in the home. “If you’re like me, the past few years have been a time to prioritize what matters, to find moments to pause and refresh,” said Jung.
▲ Jaeyeon Jung, Vice President and Head of SmartThings, Mobile eXperience Business, outlines how the platform is helping realize a truly seamless, intuitive household device ecosystem.
Samsung’s SmartThings platform, Jung explained, is the perfect way to do this in your home. Thanks to a wide range of improvements to the household ecosystem platform, finding, setting up, onboarding and synchronizing new devices into your household will be easier and more efficient than ever. This includes Galaxy Quick Pair, Matter Hub connectivity, SmartThings Energy and SmartThings Music Sync, as well as boosted integration with partner systems and an expanded SmartThings website.
Matter: A Truly Harmonious Household Experience
At the end of her talk, Jung introduced Matthew McCullough from Google, who provided an overview of Matter, a system that lays the groundwork for true interoperability between devices in the home. Samsung is committed to Matter integration, and confident it will make the dream of a fully integrated household a reality.
▲ Google’s Matthew McCullough explains how the Matter interoperability system works, reinforcing Samsung and Google’s collaborative efforts to expand its integration.
By working closely together, Samsung and Google aim to make life for both users and device makers simpler and smoother, with multi-admin features that cut down on manual management and make Google Home and Nest Hub more accessible. “This ease of use across Samsung and Google is just the start, and we’re looking forward to delivering a more seamless, delightful home experience,” said McCullough.
Industry Collaboration Making Device Ecosystems More Open
▲ Mark Benson, Head of SmartThings U.S. at Samsung, expands on the company’s enthusiasm for Matter adoption and introduces the SmartThings Matter Early Access Program.
Continuing with the theme of interoperability, Mark Benson, U.S., emphasized Samsung’s commitment to supporting Matter. “To accelerate Matter adoption, we created the SmartThings Matter Early Access Program, where we work with major device manufacturers to ensure their Matter-enabled devices work seamlessly with SmartThings,” said Benson.
The SmartThings app, SmartThings Hub Core and SmartThings Cloud, Benson pointed out, are already prepared to support Matter. “It’s all about delivering interoperability right out of the box,” he said.
The Expanding Role of Bixby
Anil Yadav, Head of Bixby Lab at Samsung Research1 America, took to the stage to discuss SmartThings’ bespoke speech platform and de facto voice in the home, including its exciting new feature: Bixby Home Studio. “With Bixby Home Studio, you can create experiences that span multiple devices and respond more intuitively to user commands,” said Yadav. “For example, if you ask Bixby to turn on your air conditioner, Bixby can check if you have any windows open and let you know to close them, saving energy.”
▲ Voice system expert and Head of Bixby Lab Anil Yadav lays out the platform’s evolving role in the home and celebrates the launch of Bixby Home Studio.
Ready to do everything from queuing up your next action movie on your Samsung Smart TV to boosting your mobile security with On-Device AI, Bixby is smarter and more powerful than ever.
Premium Security and Privacy for an Integrated Household
▲ Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, underscores the significance of strong security and personalized privacy, as exemplified by systems like Samsung Knox and Knox Matrix.
Samsung envisions more than just a convenient and integrated home experience. Its teams are also creating an experience that is as safe as it is smooth, as private as it is proactive. After Yadav’s Bixby talk, Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, discussed with the audience how top-notch innovations need top-notch security to go with them. Unwavering in its three security and privacy principles — transparency, choice and protection — Samsung has worked hard to develop platforms like Samsung Knox. This will keep everything from your phone to your refrigerator safe and secure, said Baik.
A new platform called Knox Matrix, in particular, is now on the frontline of multi-device protection. “Knox Matrix is your own private blockchain,” Baik explained. “Multiple devices share credentials, turning the ecosystem of devices into a shield that protects everyone.”
In step with these developments, of course, is Samsung’s insistence on a customizable privacy experience, which is provided by Samsung’s comprehensive Security and privacy dashboard. “We believe that you — and only you — should be making decisions about how your information is managed and stored,” said Baik.
A More Vibrant Content Ecosystem Than Ever
Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, shared important insights on Samsung’s extensive media network, covering a range of recent successes.
▲ Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, provides a roundup of Samsung’s diverse — and rapidly expanding — media network.
Samsung Gaming Hub, launched in June, is an all-in-one gaming solution that, thanks to partnerships with industry leaders like Xbox, lets players connect their controllers to Samsung TVs and access all the games they love without even needing a console or PC.
Samsung TV Plus, the FAST streaming TV and video platform that relaunched this summer, now reaches 24 countries and 465 million devices globally. It is projected to clock in an impressive three billion hours streamed by users by the end of 2022.
Thanks to broad reach, smooth monetization integration and an advertising environment optimized for both clients and users, Samsung streaming also offers an ideal platform for premium advertising.
“Today, Fortune 500 companies from around the world have leveraged Samsung TV Plus and our other advanced TV advertising solutions to reach valuable consumers,” Kim said.
Tizen’s Global Conquest
▲ Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business discusses all things Tizen, from the operating system’s global reach to its growing spectrum of applications.
Following Sang Kim, Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business, took to the stage to talk about Tizen, Samsung’s open source, Linux-backed operating system. Kim took the audience through a huge variety of developments in the Tizen journey, which is growing its capabilities to an ever-wider spectrum of uses and applications.
Leveraging partnerships with gaming leaders like Xbox, NVIDIA and Utomik, Tizen is helping bring a truly consolidated, uninterrupted gaming experience to users with Samsung Gaming Hub, with fantastic performance and image quality, Kim explained. It delivers stunning visual displays and blockchain wallet integration to Samsung TVs for better at-home art experiences, while also helping Smart Hub deliver the best in content searches and recommendations. Tizen Enterprise, meanwhile, is boosting B2B partners’ display and signage options, while Tizen Everywhere aims to expand licensing and bring the system to more countries.
“Since its launch ten years ago, Tizen now powers more than 330 million TVs, refrigerators and other smart devices,” said Kim. “At Samsung, we will continue to create Tizen experiences that transform and go beyond what many thought possible.”
One UI 5 and the “Your Galaxy, Your Way” Philosophy
Next up was Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, whose theme for the day was the company’s latest leap forward in the UI experience: One UI 5.
▲ Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, introduces One UI 5, the next stage of Samsung’s UI evolution and a distillation of the “Your Galaxy, Your Way” philosophy.
“On this stage three years ago, I shared our vision for One UI, the essence of the Galaxy experience,” Jeong began. “One UI truly captures the ‘Your Galaxy, Your Way’ philosophy by bringing users an intuitive, connected experience that is uniquely yours.”
Splitting the new UI update’s advancements into three areas — Personalization, Productivity and Possibility — Jeong shared a host of new and improved features. Personalization included deep customization enhancements, like Dynamic Lockscreen for smartphones, Watch Face Studio for Galaxy Watches and custom-built Modes and Routines, while health and security functions are also more adaptable than ever. The Productivity section included Bixby Text Call, improved phone-to-PC connectivity and multitasking upgrades like Taskbar improvements. Possibilities covered One UI 5’s integration with innovative Samsung Foldable devices and related functions like Flex Mode.
A Look Over the Horizon: Robotics and Health in Tomorrow’s Homes
The final talk before the wrap-up was from Sebastian Seung, President and Head of Samsung Research. While many of the day’s talks focused on recent improvements, Seung has his eye on the innovations of tomorrow, aiming for no less than the merging of the physical and digital worlds.
“I’d like to invite you to look over the horizon, to a future dreamed of but not yet realized,” said Seung, who divided his presentation between the future of robotics in the home and Samsung’s ambitions to contribute to health & wellness research.
In the home robotics field, Seung discussed the company’s continued success with a household supported by advanced, AI-enhanced devices, including the object-detecting JetBot AI+ vacuum, the Bot Handy chore assistant prototype and even future plans for Samsung’s latest robot arm manipulation code, which will soon be available on GitHub.
▲ Sebastian Seung, President and Head of Samsung Research, discusses the company’s plans for a future where advanced robotics technologies support households and outlines Samsung’s ambitions in health & wellness research.
Moving on to the subject of health, Seung introduced Samsung Health Stack, an open source project from Samsung that aims to actively advance health & wellness research. “This is a full stack SDK, a mobile app for patients, a portal for researchers and a backend database,” said Seung. “A complete package of open-source tools designed for the easy creation of digital systems for the research of health and wellness.”
Closing: Building a More Sustainable Future With Samsung
To round off the talks, Jong-Hee Han returned to the stage to offer a final word, summarizing the technologies showcased at SDC and the course of the company’s future of innovation.
▲ Jong-Hee Han returns to the stage to conclude the day’s talks, ending on a proactive vision of a future driven by sustainable, eco-conscious technologies.
“I would like to talk about the future one more time,” he added. “The future of something very dear to my heart: our planet. I believe we have a responsibility to help create a sustainable future. We do that through Everyday Sustainability, a belief that every stage of the product lifecycle can be more sustainable.”
Han presented a range of Samsung sustainability commitments and environmental research directions, including responsible material sourcing, recycling, disposal, renewable energy and billions in investments toward meeting carbon emissions reductions.
“By 2027, we will run all DX operations on renewable energy,” Han said, ending the day on an optimistic note and a glimpse of a future for customers that is easier, more seamless, more frictionless and — crucially — more eco-conscious.
Watch the video below to see the complete recording of the SDC22 Keynote.
▲ Attendees explore the latest Samsung products at SDC22 booths.
1 Samsung Research, acting as Samsung Electronics’ advanced R&D hub, leads the development of future technologies for the company’s Device eXperience (DX) Division.
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