[Welcome to the 8K Universe (2)] Enjoy More of Your Favorite Content on Samsung’s Expanded 8K Ecosystem
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By Samsung Newsroom
The television has long been the heart of the home, bringing entertainment, news and shared experiences to families around the world. With Samsung Vision AI Companion, that familiar screen now becomes a connected hub for the entire household. Samsung’s latest AI technology transforms everyday viewing into an interactive experience, enabling users to ask questions, receive customized recommendations and manage tasks with simple voice commands and natural two-way dialogue.
Conversations That Connect the Whole Household
Unlike AI designed for individual devices, Samsung Vision AI Companion is purpose-built for the communal screen. It’s designed to bring everyone closer together, turning everyday moments into shared experiences. Whether asking questions about a film during a movie night with friends, discovering fun facts about favorite actors or planning a family dinner, Vision AI Companion sparks conversation and connection around the TV.
At the core of Samsung Vision AI Companion is an upgraded version of Bixby that enables more natural dialogue, deeper contextual understanding and personalized responses. Simply ask a question — about a film, a sports event, a piece of artwork or even travel suggestions — and Samsung Vision AI Companion delivers answers instantly, accompanied by helpful visuals and related content. There’s no need to navigate complicated menus or use additional devices. Everything happens right on the screen, while you continue to enjoy your program.
▲ A dedicated AI button allows for easy access to Samsung Vision AI Companion For example, if you’re seeking a recipe video, you can ask, “What’s the best way to grill pork belly?” Vision AI Companion will share a list of relevant step-by-step videos. And as the holiday season approaches, your TV becomes a helpful resource for planning and inspiration. Ask, “Can you recommend a movie for Christmas?” and you’ll receive a selection of films and related content. Looking for games? Vision AI Companion suggests options ranging from solo activities to fun games for the whole family. Even practical questions like “What’s the weather like in December?” are answered with up-to-date information, making it easier to prepare for the season.
Conversational and Visual Intelligence
What sets Vision AI Companion apart is its ability to answer questions and requests with visualized, intelligent responses through multiple AI agents by simply pressing the AI button on your remote control.
Powered by Generative AI, Vision AI Companion delivers a more natural and conversational experience that understands context and follow-up questions, enabling more fluid interactions that feel like a real conversation — no commands, no menus, no typing.
▲ Samsung Vision AI Companion enables natural interaction with various services without leaving the content you are watching.
World’s First Multi-AI Agent TV Platform Supported in 10 Languages
As an open, multi-AI agent platform, VAC combines various LLMs (large language models), including Microsoft Copilot and Perplexity to share visualized, intelligent responses adapted to user questions and requests. With the press of the dedicated AI button on the remote, Samsung Vision AI Companion opens the door to a new kind of search experience, making it easy to access these apps and find organized results, such as personalized recommendations, trip planning and even complex queries like company research and product reviews. Vision AI Companion can be enabled when watching various content sources, including Live TV, Samsung TV Plus and any streaming services.
Other features include:
• Live Translate: Real-time translation of on-screen dialogue and conversations, breaking down language barriers for global families.
• AI Gaming Mode: Enhances gameplay with responsive, AI-powered optimization for picture and sound.
• Generative Wallpaper: Creates dynamic, personalized visuals for the TV, adapting to user preferences and moods.
• AI Picture, AVA Pro and AI Upscaling Pro: Automatically optimize picture and audio quality, ensuring every scene looks and sounds its best.
With one of the broadest language offerings for conversational AI on a TV or monitor, Samsung Vision AI Companion supports 10 languages — including Korean, English, Spanish, French, German, Italian and Portuguese — bringing advanced AI capabilities to more people in more places than ever before.
Samsung Vision AI Companion is available across the 2025 lineup, including Neo QLED, Micro RGB, OLED, QLED step-up TVs, Smart Monitors and The Movingstyle. The platform is built on One UI Tizen, with seven years of OS software upgrades to maintain security and deliver new features over time.
Driven by Samsung’s commitment to making advanced technology part of daily life for more households, Vision AI Companion puts the TV at the center of a connected home — ready to help, inform and adapt as your needs evolve.
To learn more, visit www.samsung.com.
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By Samsung Newsroom
Today’s consumers are redefining what it means to live well. Beyond simple consumption, they strive to make environmentally responsible choices throughout the entire purchasing journey. As a result, sustainability is no longer a trend — it has become a way of life. Brands are working to communicate their messages effectively while fully embracing and reflecting these eco-conscious values.
Launched this year, Samsung Electronics’ Color E-Paper (EMDX model) is a next-generation signage solution that significantly reduces power consumption in digital content advertising. NONO SHOP, a zero-waste store and café in Seoul’s Itaewon neighborhood, has introduced Color E-Paper displays into its space — taking a proactive step toward more sustainable operations.
▲ Julian Quintart, Founder and Owner of NONO SHOP
Samsung Newsroom visited NONO SHOP to explore how the space has become even more eco-conscious with the integration of Color E-Paper.
Less Waste, More Flexibility
NONO SHOP is a zero-waste store and vegan café offering plant-based beverages, desserts and groceries, along with a refill station to reduce single-use packaging. The shop promotes sustainability through customer engagement programs such as recycling campaigns and Climate Fresk workshops, where participants learn about climate change.
Even with ongoing efforts to minimize waste, operating a store inevitably generates some trash. One example is printed promotional materials — including seasonal menus, event posters and schedule announcements — which must be updated frequently. As a result, a significant amount of paper-based signage was being discarded each month.
▲ Quintart shares the many advantages of Samsung Color E-Paper including reduced waste, power consumption and flexible installation options.
By adopting Color E-Paper, NONO SHOP has significantly reduced waste from printed promotional materials. Images and text can be easily updated through a dedicated mobile app, eliminating the need to print and mount posters. The displays now allow for real-time content updates while delivering more impactful visuals.
“Samsung Color E-Paper doesn’t feel like a digital screen,” said Julian Quintart, a Belgian entertainer and founder of NONO SHOP. “It looks so much like real printed material that, unless you look very closely, you’d think it was just an ordinary paper poster.”
“The ability to instantly update images through the mobile app makes daily operations much more efficient,” added Juwon Shim, a manager at NONO SHOP. “It helps us save not only the resources and energy required for printing, but also time.”
▲ Samsung Color E-Paper offers simple hanging installation options thanks to its 2.5kg-light and 17.9-millimeter-slim profile.
Sustainably Crafted From Packaging to Product
Color E-Paper is highly effective in reducing the energy typically required to operate and maintain commercial spaces. By applying ink technology to digital paper and using ambient light to render images, the displays eliminate the need for a backlight unit — the component in traditional screens that consumes energy to emit light. As a result, power consumption drops to 0.00 watts1 when content remains static. Even during updates, Color E-Paper uses significantly less energy than conventional digital signage.
“When introducing new devices into the store, it’s important to consider not just their power consumption, but also their overall environmental impact,” said Quintart. “Color E-Paper is especially appealing because its energy use is significantly lower than that of traditional digital displays.”
▲ The packaging of Color E-Paper also reflects a strong commitment to sustainability.
The product’s design and packaging also reflect a strong commitment to sustainability. Color E-Paper features 100% paper-based packaging and incorporates recycled plastic in more than half of its cover.
“Even the packaging was thoughtfully designed,” he emphasized. “All these small efforts add up and represent a meaningful step toward resource circulation.”
▲ Zoe McTackett, a regular customer at NONO SHOP, appreciates that the cover of Color E-Paper is made from recycled plastic.
Reactions to the Color E-Paper signage have been positive.
“I was really surprised to learn that recycled plastic was used in Color E-Paper,” said Zoe McTackett, a regular customer at NONO SHOP. “Knowing that Samsung values not just technology, but also the environment, makes me trust the brand even more.”
Built To Fit Anywhere
Color E-Paper effortlessly integrates into any space, preserving the aesthetic of existing interiors and resembling framed artwork. Equipped with a patent pending color imaging algorithm, the display optimizes content for enhanced visibility — delivering smooth edge rendering, seamless gradients and rich color expression for a look and feel strikingly similar to printed posters.
▲ NONO SHOP not only uses Color E-Paper for in-store displays but also uses it as versatile screens during workshops.
“Even though it’s a digital screen, it doesn’t feel too sharp — it has a natural, paper-like quality,” said McTackett. She noted how comfortable it was to view, even in bright daylight or well-lit environments, thanks to its non-reflective surface.
“I hope customers see the display not just as a digital device, but as a framed piece,” Quintart added. “Once they realize it’s actually digital paper, they focus more on the content and respond to the product more organically.”
Weighing just 2.5 kilograms with the battery and measuring only 17.9 millimeters thick, Color E-Paper features an ultra-lightweight design with exceptional installation flexibility — easily mounted on walls, ceiling rails or stands without the need for additional structures.
▲ Color E-Paper can be installed almost anywhere thanks to its ultra-lightweight and ultra-slim design.
“Depending on the setting, Color E-Paper can be used in various formats — on a stand, wall-mounted or hanging,” Shim explained. “One of its biggest advantages is that it can transform the store’s atmosphere without requiring major interior changes.”
“When mounted on a movable stand, Color E-Paper is easy to reposition and can be set up near the entrance or beside the checkout counter,” she continued. “Hanging the display with wires is especially space-efficient since it takes up virtually no space.”
Samsung’s Color E-Paper eliminates the trade-offs once associated with sustainable practices. Just as a single small action can spark meaningful change, Samsung remains committed to creating positive environmental impact — a mission now shared with NONO SHOP through Color E-Paper.
1 According to International Electrotechnical Commission (IEC) 62301 standards, power consumption under 0.005 watts is displayed as 0.00 watts.
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By Samsung Newsroom
Samsung is expanding its partnership with Art Basel to Art Basel Miami Beach. Following the debut as Art Basel’s first-ever Official Visual Display partner in Basel, Switzerland earlier this year, complete with an immersive Collectors Lounge experience. Through this unique partnership, Samsung is also launching a new initiative with Art Basel to bring curated collections of contemporary artworks from Art Basel’s renowned exhibiting galleries exclusively to the Samsung Art Store. A new collection will be shared once a quarter with the first collection launching today.
▲ Fred Tomaselli’s Irwin’s Garden (detail) (2023) shown on The Frame by Samsung. Photo: Samsung
The Samsung Art Store is available on The Frame, the best-selling lifestyle TV from Samsung that doubles as a piece of art. Subscribers around the world can experience gallery highlights from Art Basel, which joins other renowned collections such as those from The Metropolitan Museum of Art, The Museum of Modern Art and The Musée d’Orsay available on the Samsung Art Store. The latest partnership with Art Basel underscores Samsung’s commitment to making world-class art accessible to anyone with The Frame through its innovative platform.
Samsung Art Store Subscribers Get an Exclusive Look
Art Basel Miami Beach is the premier global art fair of the Americas with cultural significance attracting thousands of art enthusiasts every year. For the first time, this exclusive experience is being delivered directly to the screens of millions of people through The Frame.
Ahead of Art Basel Miami Beach, Samsung Art Store subscribers will have access to a curated collection of 15+ select works from Art Basel’s galleries, some of which will be displayed at the highly anticipated fair, taking place from December 6-8, 2024 at the Miami Beach Convention Center. The collection features pieces from international contemporary galleries, including James Cohan, Kasmin, moniquemeloche, mor charpentier, Nara Roesler, Roberts Projects and Tina Kim, offering subscribers a unique, front-row look at some of Art Basel’s incredible works of art.
▲ Candida Alvarez’s Mostly Clear (detail) (2023) shown on The Frame by Samsung. Photo: Samsung
Founded in 1970 by gallerists from Basel, Art Basel is the world’s premier art fair for modern and contemporary art. This year in Miami Beach, Art Basel will bring together 286 leading international galleries from 38 countries to present artworks of the highest quality across all media — from painting and sculpture to photography and digital works. Art Basel will once again reaffirm its unparalleled position as a platform for discovery and encounters that drive the art world.
“Art Basel’s mission is to power the world of art by connecting leading artists and galleries with art loving audiences,” said Noah Horowitz, CEO of Art Basel. “Our collaboration with Samsung allows us to extend that reach like never before by broadening access to leading galleries and significant works from established artists to a new generation of emerging talents.”
Yong Su Kim, EVP and Global Head of Video Services and Partnerships at Samsung, echoed the excitement surrounding this partnership. “Art Basel represents the pinnacle of contemporary art, and we are thrilled to amplify that experience with leading display technology that brings art to millions of people,” Kim said. “Through the Samsung Art Store and the lifelike visuals of The Frame, we are making it possible for anyone to experience Art Basel and take part in an iconic cultural moment.”
Samsung Art Store Collectors Lounge to Feature Industry Panels, Interactive Activation and More
As the Official Display Partner of Art Basel Miami Beach, Samsung is hosting a dedicated Samsung Art Store Collectors Lounge from December 4-8 under the concept, “Bringing Art Home,” where attendees can enjoy remarkable artworks on The Frame’s museum-worthy display. In addition, visitors will see The Frame showcased with unique bezels in various colors and designs from DecoTVFrames, an official Samsung partner exclusively available for The Frame.
The Frame will also be installed throughout the fair to present visitors with a variety of vivid screen experiences.
In addition to its dynamic Collectors Lounge experience, Samsung is hosting a series of panel discussions featuring influential voices from the contemporary art world. These sessions include:
Celebrating Women in Art and Technology — Innovation and Expression
An engaging panel led by Daria Greene, Head of Global Curation at Samsung. This discussion celebrates the journey of female artists and innovators who are redefining the intersection of art and technology. Gain insights into how digital platforms are amplifying voices and breaking new ground in contemporary art. The Future of Digital Art — Innovation, Rights and Connectivity
Explore the future of digital art in this thought-provoking panel, moderated by Maya Harris, Head of Business Development and Strategic Partnerships at Samsung. This session delves into how technology is reshaping artistic rights, accessibility and the ways institutions and artists connect with global audiences.
As the home for Samsung Art Store, The Frame has been refreshed in 2024 to deliver an even more complete artistic and aesthetic experience. That includes Pantone Validated ArtfulColor Certification,1 the industry leading color experts. The Frame is the world’s first and only art TV to achieve this validation, ensuring natural and realistic visuals that wouldn’t look out of place in a gallery. It also sports an Anti-Reflection with Matte Display, helping you limit light distractions so your artwork appears even more true-to-life. The Frame hangs just like a picture flush against the wall and is available in class sizes ranging from 32 to 85 inches.
The Frame also delivers value-add features that you can only find from Samsung — the #1 global TV brand for 18 years and counting.2 Samsung technology makes everything you watch look clearer and crisper, while you enjoy access to 2,700+ free channels, including 400+ premium channels on Samsung TV Plus.3 You can also game without a console through Samsung Gaming Hub,4 use your TV as your smart home hub and ensure your personal data is protected by Samsung Knox security.
1 Pantone company provides a universal language of color, called Pantone Matching System, that enables color-critical decisions through every stage of the workflow for brands and manufacturers.
2 Source: Omdia, Jan 2024. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.
3 Available for free on Samsung Smart TVs released after 2016, Galaxy devices, Smart Monitors, Family Hub refrigerators and the web.
4 Available games and content may vary by country and model and are subject to change without notice. Certain games require a separate controller. Internet connection and subscription may be required. Requires a Samsung account.
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By Samsung Newsroom
Samsung Electronics today announced the launch of its latest innovations in home entertainment, The Premiere 9 and The Premiere 7. These ultra-short throw projectors, designed to deliver an unparalleled viewing experience, transform any living space into a premium home cinema with stunning 4K resolution, immersive audio and other advanced features.
“The Premiere lineup is set to redefine the premium home cinema experience by combining our advanced laser technology with cutting-edge, user-friendly features that offer stunning picture quality and immersive sound,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “As we continue to innovate, we envision a future where our products transform everyday living spaces into immersive entertainment hubs, setting new standards for home entertainment.”
Unmatched Picture and Sound Quality
Samsung’s newest entries in The Premiere lineup meet the growing demand for high-quality entertainment solutions, using cutting-edge laser technology to bring the cinema experience directly to homes. The Premiere 9 features triple laser technology for enhanced color accuracy and brightness, while both models offer ultra-short throw capabilities and vibrant 4K resolution on screens up to 130 inches.1
The Premiere’s vibrant 4K resolution and exceptional color accuracy bring every scene to life. The Premiere 9 and The Premiere 7 projectors provide color gamut coverage of 154% and 100% of the DCI-P3 standard,2 respectively, while both models support HDR10+, ensuring clear and vivid images — even in bright environments. With a maximum brightness of 3,450 ISO lumens3 for The Premiere 9 and 2,500 ISO lumens for The Premiere 7, these projectors both deliver sharp and dynamic visuals.4
To further enhance picture quality, The Premiere projectors are equipped with innovative AI picture enhancements, including AI Upscaling and Vision Booster. AI Upscaling ensures that content is displayed in stunning 4K resolution, regardless of its original quality, while Vision Booster automatically adjusts brightness and contrast in various lighting conditions for optimal picture quality.
The built-in speakers with Dolby Atmos technology in both models provide powerful and immersive audio, creating a true home theater experience without the need for additional sound equipment. The Premiere 9 features 40W 2.2.2 channel up-firing speakers, while The Premiere 7 includes 30W 2.2ch speakers for an expansive dome of sound.
Samsung Tizen OS Home Brings Streaming and Gaming, Along With Broad Connectivity
The new Premiere projectors come with Samsung Tizen OS Home, offering access to a wide range of streaming services, including Samsung TV Plus, Netflix, YouTube, Amazon Prime Video and more. This extensive selection ensures that users can enjoy their favorite movies, TV shows, providing a comprehensive entertainment experience at the click of a button.
For gaming enthusiasts, the Samsung Gaming Hub5 offers a seamless gaming experience. Users can enjoy games without the need for a console, accessing a wide choice of cloud-based games directly through the projector.
For those who want to create a tailor-made interior, Custom Ambient offers personalized home decorations by projecting various widgets onto the living space. Users can combine photos, videos and widgets freely via the SmartThings app on their mobile phones.
Even when not being used as a fully cinematic projector, The Premiere ensures convenience and entertainment for all consumers as a Smart speaker with hands-free voice control and a variety of music applications.
The new Premiere projectors also enhance connectivity, providing a seamless and integrated entertainment experience. Users can effortlessly share content from their smartphones to the big screen with Tap View and Mirroring, while embedded voice assistant support allows easy control of the projector and other connected devices with simple voice commands. Additionally, Samsung’s SmartThings integration enables users to manage smart home devices such as lights, thermostats and security systems from the projector, thereby creating a fully integrated home environment.
A Design Fit for Any Home Environment
The Premiere projectors feature a minimalist, warm white design with rounded edges and a premium fabric finish from Kvadrat, a Danish textile design company that seamlessly blends in with any home decor. The compact size and easy installation make the projectors an ideal fit for any room, maximizing both functionality and aesthetic appeal.
Setting up any model of The Premiere is simple — users merely need to plug in the projector and connect to a wireless network. Ultra-short throw capabilities eliminate the need for complex installations, allowing users to enjoy large-screen projections with minimal effort.
The new Premiere 9 and Premiere 7 projectors are now available for purchase at Samsung’s official online store and select retail locations in the United States, Canada and China. The rollout will continue in other regions later this year. For more information, please visit Samsung.com.
1 The Premiere 7 provides 4K high resolution on screens up to 120 inches.
2 DCI-P3, known as Digital Cinema Initiatives – Protocol 3, is a color space commonly used in digital cinema and is the color standard for the film industry.
3 ISO lumens is the brightness level based on the International Organization for Standardization (ISO) standards.
4 The brightness levels for The Premiere 9 (3,450 ISO lumens) and The Premiere 7 (2,500 ISO lumens) reflect approximate increases of 23% and 14% over previous models (2,800 ANSI lumens and 2,200 ISO lumens). Actual performance may vary based on usage conditions.
5 Available games and content may vary by country and model and are subject to change without notice. Certain games require a separate controller. Internet connection and subscription may be required. Requires a Samsung account.
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By Samsung Newsroom
What if technology could make an everyday moment richer, more connected and more lifelike? Samsung’s latest AI TV strives to enhance the viewing experience and integrate advanced technology into people’s lives so seamlessly that they barely notice.
▲ The 8K NQ8 AI Gen3 Processor combines AI sound, AI picture and AI optimization features for a frictionless viewing experience.
Samsung’s AI TV, 2024 Neo QLED 8K QN900D, is equipped with the 8K NQ8 AI Gen3 Processor, the company’s most powerful processor to date, as well as a neural processing unit (NPU) that runs twice as fast as its predecessor. Featuring eight times as many neural networks — 512 instead of 64 — the new AI TV analyzes and optimizes content in real time, delivering superior picture and sound quality and elevating the TV experience to one that places viewers at the center.
Full Immersion With AI Picture Technology
Watching a tennis match with the Samsung AI TV is like getting courtside seats. Every serve and every volley come to life right in the living room.
This immersive experience is possible thanks to 8K AI Upscaling Pro and AI Motion Enhancer Pro which work together to deliver exceptional clarity by sharpening low-resolution content and minimizing ball distortion and blurring.
▲ AI Motion Enhancer Pro uses deep learning to show the precise movements of a soccer ball during a match.
Revolutionizing Audio
Lifelike audio is equally important — and with AI guiding the experience, dialogue is crystal clear even in loud surroundings. Active Voice Amplifier Pro distinguishes between voices and background noise, cutting through the commotion so viewers hear only what’s important.
▲ Active Voice Amplifier Pro ensures that dialogue is clear and audible.
When watching a movie with Object Tracking Sound (OTS) Pro, viewers are no longer spectators — they’re in the character’s shoes, hearing everything from all directions.
▲ OTS Pro puts viewers in the scene so they hear what the characters hear.
Effortless Fine-Tuning
With AI Optimization, viewers can sit back and relax. This feature automatically fine-tunes the TV’s settings for the best viewing experience. Likewise, gamers don’t have to worry about adjusting the picture or sound with AI Auto Game Mode, which recognizes game titles and genres and automatically optimizes settings for an upgraded experience.
▲ AI Auto Game Mode allows users to focus on their gameplay.
AI Energy Mode conserves energy by using sensors to analyze ambient lighting before automatically adjusting the AI TV screen’s brightness. Similarly, the TV’s processor can identify on-screen motion and alter screen brightness. This feature represents a step toward greater sustainability.
▲ Samsung Tizen OS transforms the AI TV into a personal entertainment center.
Meanwhile, Samsung Tizen OS turns the AI TV into more than an entertainment center. A personal curator, the operating system tailors content to users’ preferences while protecting their privacy with Samsung Knox.
▲ Samsung Tizen OS transforms the AI TV into a personal entertainment center.
At its best, technology that enriches lives sits in the background — present, but not intrusive. Samsung’s AI TV continues to evolve to do just that by pushing the frontier of audio and visual experiences, personalized experiences and enhanced sustainability while putting AI to work under the hood.
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