[Interview] Natasha Durley Brings More of the Natural World to the Art Store
By STF News
▲ (from left) Sarah Larsen Tobin, Vice President of Home Entertainment Marketing for Samsung Electronics America, talked about “More Wow Than Ever + Connected Living” with Martha Stewart, well-known American businesswoman and the Queen of Domestic Arts; Carl Nassib, American professional football player; and Rosario Dawson, who played Lara in Men in Black II, at Samsung 837, Samsung’s newly reopened experience store in New York on April 4.
Unbox & Discover 2023: A Closer Look at the Global Launch Event
Samsung’s subsidiaries worldwide have begun Unbox & Discover (U&D) 2023 in April to unveil new models in local markets and take preorders for new products. After a three-year hiatus from hosting the event in-person due to the pandemic, Samsung held its first offline U&D event to showcase its latest innovations.
Major subsidiaries around the globe, including the U.S., Australia and Singapore hosted the event at special venues, bringing key retailers, media and influencers together to demonstrate the innovative experiences of Samsung 2023 TV models, centered on its Neo QLED 8K.
This year’s U&D event theme was “Global One Launch”. All of the participating subsidiaries hosted events simultaneously around the globe, with both in-person and virtual components. Samsung Newsroom is taking a closer look at Unbox & Discover 2023, which provided rich customer experiences at landmarks around the world.
▲ Samsung Electronics America’s U&D held at Samsung 837 was filled with media and influencers. The subsidiary broadcasted the event on its official website for those who weren’t able to attend.
Expanding Partnerships With Creators in America
Samsung Electronics America introduced the Samsung Neo QLED 8K and 4K, highlighting upgraded features and larger screen sizes. The company added an ultra-large 98-inch model to the product lineup and unveiled more sophisticated, groundbreaking technologies like Auto HDR Remastering and 8K AI upscaling. Amongst other media, TechRadar highly praised the QN900C, the top Neo QLED 8K model, for its industry-leading picture quality, saying “There were many moments while viewing when I silently uttered “wow,” and that’s certainly not something I find myself doing with every TV I test.”
Samsung Electronics America plans to actively partner with various creators for a series of digital content to show how Samsung home entertainment products enhance connectivity and personalize experiences that improve our daily lives.
Samsung Electronics America has also launched a limited time offer to celebrate U&D. Customers who buy the QN800C or QN900C from the official Samsung website or at select retail stores by April 16 will be given a free 32-inch Frame.
Modeling the Samsung Lifestyle in Australia
On the other side of the globe, Samsung Electronics Australia hosted the offline U&D event and targeted key retailers, VIPs, media and influencers at WatersEdge in The Rocks, Sydney. To illustrate its “Screens for every Experience” theme, Samsung Electronics Australia demonstrated its lineup throughout different rooms in a model home. Various scenarios were played out to show visitors how Samsung TVs can integrate seamlessly into users’ lifestyles.
▲ Jeremy Senior, Vice President from Consumer Electronics of Samsung Electronics Australia explained Neo QLED 8K technology to visitors
▲ Influencers attended the event to see the new lineup and share content in real time across social platforms. They enjoyed hands-on time with the 2023 Samsung TV lineup and experienced various Calm Tech scenarios via SmartThings.
▲ Samsung Electronics Australia shared interactive content to its social media channels that reflected the demonstrations at the event.
▲ Aaron Mcnamara, Head of Product, AV from Samsung Electronics Australia explained the picture quality and features of Samsung OLED to highly engaged attendees
▲ Briellyn Turton, a renowned interior designer and stylist in Australia, hosted the U&D event, introducing various user scenarios to visitors
Creating Buzz at Marina Bay Sands in Singapore
▲ Samsung Electronics Singapore organized U&D 2023 for retailers, media and customers at Marina Bay Sands from April 4 to 6. Visitors took part in a docent tour of the event set up, which included eight zones. Following the tour, visitors took to social media to share their experiences with new products.
▲ As part one if its virtual event, Samsung Electronics Singapore posted a snapshot of the event in real time on its official Instagram account. In the story, Dennis Jang, President of Samsung Electronics Singapore, introduced Neo QLED 8K to attendees (right).
▲ Visitors were welcomed with a docent tour focused on the picture quality and features of Samsung Neo QLED 8K. Twenty-eight media professionals who joined the event said that demo zones helped them better understand TV features. In particular, visitors enjoyed the Home Cinema booth and Sustainability booth, which showcased scenarios of ultra-large TV screens at home along with Samsung’s sustainability efforts.
▲ At Singapore U&D 2023, the CEO of National Gallery Singapore and a Dolby Atmos representative gave a speech on the partnership with Samsung Art Store and their efforts to improve users’ audiovisual experiences.
Intimate Experiences With Screens Across Europe
European subsidiaries, including Germany, the U.K., the Netherlands, Hungary and Serbia, also hosted the U&D event on and offline, catching the attention of local media. The subsidiaries hosted a countdown timer for U&D on their websites starting on April 5 to drive excitement and conversation leading up to the event.
▲ On April 5, Samsung Electronics Hungary brought ten media professionals who focus on tech, lifestyle and interior design to a local restaurant to provide them with first-hand experiences of the 2023 Samsung TV lineup.
▲ Samsung Electronics Hungary provided media with an intimate experience to wow the crowd and give new products’ design the proper space to standout.
▲ Media and product reviewers also experienced Samsung’s soundbar, the Q Series, which was released last year as the company’s top premium model. Samsung is also marking its ninth year in a row topping the global soundbar market by sales.
▲ On April 5, Samsung Electronics Serbia invited local media professionals to showcase 2023 TV lineup and Lifestyle TV lineup.
Telegraf, a renowned local media outlet said, “This is an excellent opportunity to get acquainted with a large number of new devices at once, to see the entire Bespoke ecosystem. New TV devices also look impressive. ‘Home cinema’ is something that is more and more interesting to both us and the readers.”
Unbox & Discover, Samsung’s global launch event, provided insights into this year’s product portfolio to a global audience, with customized experiences for each local market. The event provided a platform for attendees to hear from product experts and see the innovative product lineup for themselves ahead of their global roll out.
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By STF News
Exciting news for gamers across the globe: Samsung Electronics has opened Odyssey Universe, a new customized map created in Fortnite, one of the most popular TPS (Third-Person Shooter) games with millions of players worldwide.
The Odyssey Universe was inspired by the Samsung Odyssey monitor lineup, which takes gamers on a futuristic voyage with its unique identity and futuristic designs. Gamers can explore worlds in the Odyssey Universe, traveling in starlight and accomplishing missions in unique levels spread across the map.
Popular Streamers SypherPK and NickEH30 Introduce the Odyssey Universe
To celebrate the release of Odyssey Universe, Samsung invited world-famous streamers SypherPK and NickEH30 to explore the Odyssey Universe and interact with their fans worldwide.
“It was a great map with amazing detail. Every mini-game played well and was exciting. It was great playing with Nick Eh 30 as we have collaborated plenty of times before!” – SypherPK
“Playing the Odyssey Universe map with Sypher was so much fun! I have a Samsung Odyssey monitor, so seeing it in person and then in-game, recreated perfectly, was very cool! Sypher and I just finished and I already want to jump back into the map and play again to beat my scores!” – NickEH30
▲ SypherPK and NickEH30 helped debut the Odyssey Universe on Twitch during an unforgettable stream
Exploring the Odyssey Universe, Discovering Industry-Leading Features
The first thing that gamers encounter in Odyssey Universe is a huge lobby. Five separate worlds are available from the lobby, each with a separate mission available. These worlds — Levels Ark, G9, G8, G7 and G6 — are inspired by and named after the Odyssey gaming lineup.
▲ Gamers begin in the lobby when they enter Fortnite’s Odyssey Universe map. Five worlds inspired by Odyssey monitors beckon.
Let’s take a look at Level Ark. Level Ark offers a mission to escape from a maze by answering Odyssey-based questions. In order to unlock different pathways, players will have to use all the knowledge they have about Odyssey monitors.
▲ Odyssey Universe Level Ark. Gamers can escape from the maze only when they solve all the clues about the Odyssey series.
Level G9 was inspired by the Odyssey Neo G9, an extremely large display that looks and feels like two monitors combined into one. In Level G9, gamers have to get a golf ball to land in the hole — which might sound easier than it is. An ultrawide 49-inch monitor like the Neo G9’s will help them smoothly complete the mission without too much stress.
▲ Odyssey Universe Level G9. Gamers are invited to test their mini-golf skills
Level G8 features a racing track with plenty of curves, representing the curvature of the Odyssey Neo G8 (1000R) and Odyssey OLED G8 (1800R). Racing along the track opens new views of a vast 360° universe for an overwhelmingly immersive experience. Level G8 will provide a challenge, since it has two objectives: a time trial race and counting the number of monitors that appear next to the track while players race by.
▲ Odyssey Universe Level G8. A racing track with continuous curves makes gameplay more thrilling.
To highlight a refresh rate that is essential for gaming monitors, Level G7 was designed as a shooting range. Gamers need to hit all their targets in a limited time, made easier with a refresh rate of up to 240Hz available on the high-end Odyssey monitors.
And at Level G6, gamers need to collect tokens within an overwhelmingly huge shopping mall in a limited time. Gamers will see Odyssey gaming monitors in the stores and come across all the Samsung Odyssey monitors as they hunt their objectives.
For gamers whose blood starts pumping at the thought of a thrilling experience created in Fortnite, Samsung Electronics has prepared a “scavenger hunt” event for gamers to dive into. By following SypherPK and NichEH30 on social media to get clues, players can explore the Odyssey Universe map to find hidden answers in each of the worlds. By submitting answers at the Odyssey Universe event website, they’ll be eligible to enter sweepstakes for Odyssey gaming monitors. Winners will be announced on the Samsung Odyssey Twitch channel on March 30 at 7 p.m. (EST).
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Samsung Electronics Opens the Odyssey Universe, a New In-Game Experience Inspired by the Odyssey Monitor LineupBy STF News
Samsung Electronics has announced the release of the Odyssey Universe, a new customized map created for gamers to experience in Fortnite,1 based on the premium Odyssey series of monitors from Samsung.
The Odyssey Universe is a new in-game experience expressing how the industry-leading Samsung Odyssey monitor lineup helps gamers deliver on the promise of next-generation games.
“We are happy to introduce the Odyssey’s own customized gaming experience along with fun in one of the most popular game around the world.” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to introduce the industry-leading Odyssey lineup and raise the awareness of our gaming monitors by providing new, exciting experiences and events.”
The Odyssey Universe features each space inspired by the main product name of the Odyssey lineup. The permanent new map is divided into 5 spaces, each of them inspired by and representing an industry-leading entry in the Odyssey monitor lineup. It ranges from the Level Ark, which is derived from the “Odyssey Ark” providing a new frontier of immersion with the 55-inch large screen, to Level G9∙G8∙G7∙G6 in line with products such as Odyssey Neo G9 and G8. Each space will have its own mission for players to clear, with a variety of objectives and rewards during gameplay.
Tune Into the Debut of the Odyssey Universe on Twitch
Kicking off the release of Odyssey Universe, gamers can tune into some of their favorite streamers to see the maps in action on the official Samsung Odyssey Twitch channel with following streamers:
SypherPK (634.6M followers) NickEh30 (435.5M followers) Date: March 23 at 2PM (EST)
The streamers will show off the new map’s exciting gameplay, fill in viewers on how they can explore the map themselves and how they can get exclusive deals on Odyssey monitors.
Join in the Odyssey Universe Scavenger Hunt
The fun doesn’t end even after the stream ends. Until March 29, players have an extra reason to jump into the Odyssey Universe beyond the map’s thrilling gameplay. Players can participate in the “Scavenger Hunt” event to explore the Odyssey Universe map and find hidden answers in each of the spaces. Once gamers figure out the answers, they can submit them at the Odyssey Universe event website to be eligible to enter into a sweepstakes. The winners of the sweepstakes will receive Odyssey gaming monitors and will be announced on the Samsung Odyssey Twitch channel on March 30 at 7PM (EST).
Gamers can get ready for the launch of Odyssey Universe by visiting the website to get the latest information and find details on the “Scavenger Hunt”.
1 This is an independently created Fortnite Creative experience and is not sponsored, endorsed or administered by Epic Games, Inc.
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World Champion Houston Astros Draft Samsung To Elevate Minute Maid Park With State-of-the-Art TechnologyBy STF News
Samsung Electronics and the Houston Astros today announced they will digitally enhance Minute Maid Park with display technology designed to further elevate the fan experience. Samsung, a leader in digital signage innovation, will deliver some of the highest definition, large-scale displays in the game, so fans can expect to be immersed in the action like never before. The multi-year deal will see new outdoor LED technology both in the infield and outfield in time for the 2023 season, including a brand-new main scoreboard with dynamic content.
“Technology continues to take the in-person fan experience at live entertainment and sporting events to incredible new heights,” said Harry Patz, Jr., Senior Vice President and General Manager of Display Division, Samsung Electronics America. “Partnering with the World Champion Houston Astros provides Samsung with another opportunity to showcase how the company’s world-class display technology improves the ways venues can create excitement amongst fans and drive business with stunning content display, dynamic entertainment, real-time information and more.”
Following their championship-winning season, the Houston Astros will return to the ballpark in 2023 with upgraded displays and solutions by Samsung — including the main outfield display, ribbon boards, center field mezzanine and more. Installation at Minute Maid Park started in November 2022, with scheduled completion by Opening Day 2023, so fans can enjoy the top-of-the-line technology built for interactivity and engagement.
Samsung is a dominant digital solutions provider within the sports industry, enhancing venues across the country through its technology, such as video walls, interactive displays and outdoor and indoor LEDs. The partnership’s goal is for the fan experience at Minute Maid Park to be taken to the next level through these digital enhancements.
“We are excited to add Samsung as a corporate partner and to integrate their state-of-the-art technology into our ballpark,” said Marcel Braithwaite, SVP, Business Operations, Houston Astros. “As we are always looking for ways to improve our fan experience at Minute Maid Park, this new scoreboard, the ribbon boards and other digital enhancements are good examples of our continuous focus on our fans.”
Minute Maid Park joins an all-star lineup of arenas and stadiums used for professional teams that have partnered with Samsung to transform technology and enhance the fan experience. In addition to Minute Maid Park, Samsung sports partnerships include Citi Field (Queens, New York), Chase Center (San Francisco, California), SoFi Stadium (Los Angeles, California) and M&T Bank Stadium (Baltimore, Maryland).
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By STF News
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