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[Interview] From Streets to Samsung Art Store: Logan Hicks Discusses His Creative Process and Inspiration Behind Urban Stencil Art


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Since its launch in 2017, Samsung Art Store has been at the forefront of driving significant changes in the way we experience and appreciate art. With vast collections of artwork, The Frame and the Art Store offer different ways for consumers to enjoy diverse forms of artwork from the comfort of their homes.

 

Street art — which often incorporates elements of its surroundings and nature — has been finding its place in digital media as display technology and picture quality have rapidly evolved in recent years. Through partnerships with artists like Logan Hicks, Samsung Art Store has been bridging the gap between public art and everyday consumers, bringing intricate details, expressions and impressions closer to users than ever.

 

Samsung Newsroom had the privilege of connecting with Logan to discuss his creative process and inspiration and how his partnership with Samsung Art Store helped push the boundaries of his craft.

 

Logan Hicks is a highly acclaimed artist based in New York, renowned for his intricate photorealistic urban landscapes. By using multiple layers of stencils, he seamlessly blends urban aesthetics with extreme precision and detail.

 

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▲ Logan Hicks’ artistic process (video courtesy of Logan Hicks)

 

 

Inspiration and Influences: From Baltimore to California and Beyond

Q: Could you tell us a bit about yourself and your career as an artist? How did you come to work with stencils?

 

After running a successful commercial screen printing business, I decided to focus on my art and moved from Baltimore to California. I tried hand-cut stenciling and fell in love. The process is similar, but stencils are painstaking and not exact. I embraced this challenge and learned to create deep detail with multiple layers.

 

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▲ Logan Hicks

 

 

Q: What is your passion that inspires your art?

 

Travel is both my inspiration and antidepressant. Seeing new countries, people, places and cultures has always helped keep my eyes open to how utterly fantastic the world is. After I travel, I am always excited to get back into the studio.

 

I also find a lot of inspiration in New York City. The way the city changes throughout the day and year — it has a life of its own. During the pandemic, it was especially interesting to see a vibrant city empty. It was eerily beautiful.

 

 

Q: Could you walk us through your artistic process from the photographs you start with to the final product?

 

I don’t usually go into detail about my process just because it’s easy to confuse the process for the product. About 75% of my time making art is the laborious process of image preparation, stencil cutting, bridging the stencils, etc. To explain briefly, I take photos, break them down into various levels of contrast, cut them out, spray them on top of each other and then carefully paint the lights. My stencils aren’t the kind that you can just roll over a solid coat of paint — I slowly bring out the image with small sprays of paint that I build up.

 

Art-Store_Logan-Hicks_Main2.gif

 

 

Q: What is your favorite step in your artistic process?

 

My favorite step is creating and choosing a mood for my artwork. Will my scene be exacting or painterly? Will it depict the solitude of the evening or the vibrancy of a bright day? One set of stencils can be painted in many ways, and I like figuring out which one is best.

 

 

Q: What partnerships have you worked on over the years that stand out to you?

 

I find that the most successful partnerships are the ones that have the least direction, at least for me. Finding a company that grants freedom to do what I want is paramount for a successful collaboration. A few that come to mind are the Bowery Wall I painted for the Goldman family in New York and a partnership with Porsche for their electric car at Scope Art Fair.

Logan Hicks X Samsung Art Store

Q: Why did you choose to partner with the Art Store?

 

An artist only has two reasons to continue: to make art and to present the art to an audience. For me, Samsung Art Store was an outlet to showcase my art — it was a new approach to displaying my art, and for that reason, I found it interesting. Living spaces these days continue to get smaller and smaller, so I saw this as a way of sharing multiple artworks instead of hanging them on limited walls.

 

Art-Store_Logan-Hicks_Main3_F.jpg

 

 

Q: How does displaying your work on The Frame compare to other media you’ve worked with (e.g., canvas, brick/concrete walls, billboards)?

 

Good art should be able to translate to various mediums: canvas, walls or digital. The Frame was an interesting platform just because you don’t have control over where it will be hung or what household will download what artwork — it was fun to find out which of my pieces had the most universal appeal. When you make work for a specific location (like with a mural), you have to consider the neighborhood, lighting, surface of the wall, etc. The success of a mural is based on your ability to adapt to the environment. With The Frame, though, it was a case of plucking those works off the wall and putting them into a digital space — the attention was 100% on the artwork that was created instead of the environment that it lives in.

 

Art-Store_Logan-Hicks_Main4.jpg

 

 

Q: How does your signature technique of blending colors through aerosol contribute to the visual appeal of your work when displayed digitally?

 

I hope the audience can appreciate my work on multiple levels. For example, you only observe the subject matter at a distance before you start noticing the details as you get closer. Once you’re inches from it, the execution becomes clear — from the way the colors blend to the tiny dots of aerosol paint that make up the surface of the image.

 

My work has nuances that are difficult to see on traditional digital displays. I’ve been happy with how the matte display of The Frame picks up details of the spray paint and the subtle color changes.  The display offers the opportunity to experience the work from various distances as if it exists on a wall or canvas.

 

 

Q: You already have experience in creating large-scale murals worldwide in places like Istanbul, Miami, Baltimore, New York, Tunisia, Paris, etc. How does the Art Store partnership expand the global reach and accessibility of your work to audiences beyond that?

 

I easily forget that 99.9% of the world won’t have the opportunity to see my work in person. When I paint a mural, it’s usually in larger metropolitan areas and in cities where I already have some sort of connection. So, I like to extend my reach to people who may not live in the places I paint. With this approach, someone in the rural outback of Australia has access to my pieces just as someone in the heart of Manhattan does.

 

 

Q: What are your top three picks you would recommend to consumers to display on The Frame? Please give us a very brief explanation of each.

 

Art-Store_Logan-Hicks_The-Entrance-2019_

▲ The Entrance, 2019

 

This painting is the front of Monet’s house. I visited Monet’s Garden for the first time and instantly felt like I was in a different land — flowers surrounded me like a green fog, and the smell of flowers filled the air. Standing in front of Monet’s house, I imagined what it would have been like to live there. I think about how this was what Monet saw every morning as he walked the garden and returned to his house.

 

Art-Store_Logan-Hicks_Giverny-2019_Main6

▲ Giverny, 2019

 

This piece is also from Monet’s Garden. What I loved the most about the garden is that it’s very rare that you can stand in the same place where a masterpiece was created. I’ve grown up seeing Monet’s paintings in my art history books, on TV and in movies. But when I visited the garden, I realized that I was in the painting. I was standing where Monet once stood as he painted, and suddenly his artwork made more sense to me. Of course, he painted his garden! How can you visit heaven and not memorialize it in a painting?

 

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▲ Axon, 2018

 

I have a soft spot for Paris: the culture, food, art and architecture. I love it all. This painting is a scene that you see when you walk outside the Gare De Lyon train station. I can remember when I took the photo that I used as inspiration for this piece. My friend asked me, “Why would you take a picture of the street? It’s ugly. It is the train station that is beautiful.” The wonderful thing about being a tourist is that everything is new and fresh.  To me, the street was just as beautiful as the train station. That is the power of a good painting — it can enchant the most boring scenes.

 

 

The Intersection of Technology and Creativity

Q: As an artist known for your traditional artistic techniques, how do you navigate the intersection between traditional art forms and the digital world?

 

Art is a language, and learning to speak it in different arenas is critical to the success of an artist. I don’t put too much thought into what is traditional and what isn’t. I just try to consider what the work will look like scaled down to the size of The Frame. I try to think about what pieces have enough complexity to remain on the screen in someone’s space for an extended period.

 

 

Q: What unique opportunities does the digital art platform offer for artists like yourself?

 

The main opportunity I see for the digital space is access to a new audience. Someone may not spend thousands on my painting, but they may download an image of it. I’d like to think that sometimes that may even translate into someone then going out and buying a physical copy of a painting.

 

It’s also a great way to reach an audience that does not traditionally go to galleries. Art is most successful when people can see a little bit of themselves in it, regardless of whether that is a feeling, experience, thought or mood. That isn’t limited to an art museum attendee. Finding people and connecting with them through art is something that can be done on a much larger scale through a digital platform.

 

I love the opportunity to reach new audiences who may not have appreciated art before. The art world can sometimes be guarded; The Frame gives new fans an opportunity to consider living with art.

 

Visit the Samsung Art Store in The Frame to explore more of Logan Hicks’s collection.

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      – Tae-yong Son, Vice President, Samsung Electronics
       
      Despite this, Son views these challenges as opportunities. “The display market is constantly evolving and new technologies often take time to find their footing,” stated Son. “While adoption may be slow right now, it’s reflective of the typical incubation period for advanced technologies. As we continue to innovate and drive down production costs, MICRO LED technology will become more accessible to a broader consumer base.”
       
      To introduce MICRO LED displays to more consumers, Samsung plans to invest in methods that will optimize manufacturing processes and effectively reduce costs — alongside targeted marketing efforts to educate consumers on the unique benefits of MICRO LED screens. Although MICRO LED technology is still in the early market stages, interest has been steadily growing with 110-inch MICRO LED displays having been sold since its official release. Likewise, the recently released 89-inch version has been pre-ordered from various nations around the world, indicating increased demand among consumers.
       
      ▲ MICRO LED offers consumers the most cinematic picture quality.
       
      “MICRO LED is truly the pinnacle of consumer display, and it will redefine the visual experience across various devices,” said Son. “From augmented reality to the next generation of wearables, this cutting-edge technology underscores the vision we hold for the future — an era of hyper-realistic viewing experiences, all powered by MICRO LED innovation.”
       
      For more information on Samsung’s MICRO LED, please visit samsung.com.
      View the full article
    • By Samsung Newsroom
      The Samsung Art Store continues to captivate the hearts of art enthusiasts worldwide — transforming living spaces into galleries with an extensive collection of artwork and photographs. Recently, New York-based artist Saya Woolfalk has garnered significant attention for her captivating and otherworldly creations.
       
      Her unique artwork has resonated deeply with audiences, quickly making her one of the most beloved artists on the platform since March 2023. Samsung Newsroom sat down with Saya to explore her fascinating artistic universe and discuss how partnering with the Samsung Art Store has broadened access to her art.
       
      Saya Woolfalk is a New York-based artist who masterfully blends science fiction and fantasy to reshape our understanding of reality. Her art takes the form of vibrant sculptures, installations and digital works — celebrating the fusion of different races and cultures.  
      ▲ Saya Woolfalk
       
       
      Origins of Imagination: Saya Woolfalk’s Artistic Journey and Background
      Q: Please give a brief introduction about yourself as an artist. How has your background inspired your art?
       
      I’ve been working as a professional artist for around 20 years, but my journey as an artist began during my childhood. Growing up in New York and spending summers with my grandmother in Gifu, Japan, exposed me to a rich multicultural environment that influenced me significantly. When I began to make art in college, I pulled from this experience and found inspiration for my work. My family in Japan owned a textile company, and my grandmother taught me how to sew. As a result, most of my early work was in textiles. Looking back on those formative years, I now see most of my work as a form of quilt or textile collage — inspired by the time I spent creating with my maternal grandmother.
       
      Within the realm of my artistic endeavors, I focus on creating worlds where diverse cultural elements collide, clash and mingle. We live in a multicultural world where people from various backgrounds cohabitate on a single planet. I strive to produce art that explores this complicated experience.
       
      Like most artists working in speculative fiction, my work is more centered on hybridity in the present than the future.
       
       
      Q: What is your approach to the creative process? How do you challenge yourself to venture into new and unfamiliar territories with your creations?
       
      I start with drawing and painting when beginning a new piece. Then, I move on to digital rendering. My artistic process is fluid, as I’m constantly flowing between the analog and digital worlds. Amidst this dynamic interplay, my digital renderings are essentially speculative spaces where I imagine something and then build it.
       
      With every new project, I love to explore unfamiliar territories. Having the ability and autonomy to experiment and try new things is one of the best and most fulfilling aspects of being an artist. Recently, I have been projecting video on glass — which has been quite different from other mediums I’ve used in the past.
       
      ▲ “Starship 1,” 2022
       
       
      Bringing Art Home With Samsung Art Store
      Q: You have been partnering with the Samsung Art Store since March 2023 in honor of Women’s History Month. What was that experience like?
       
      Being featured in the Samsung Art Store for Women’s History Month was exhilarating, fulfilling and incredibly rewarding. I received many congratulatory messages from friends, adding to the joy of the moment.
       
      Thanks to The Frame and Art Store, I am able to provide unparalleled accessibility to my art. This innovative technology benefits art enthusiasts and artists alike by opening a window to a world of art that may have been difficult to reach through traditional museums or art galleries. I am deeply appreciative of the opportunity to broaden my audience globally and reach more consumers in their homes.
       
      ▲ “Sassafrass,” 2021
       
       
      Q: How did you select the works that are currently displayed in the Art Store? Can you recommend some of your favorite pieces to The Frame users?
       
      Growing up in an increasingly digital world full of technological advancements, I have always embraced technology as an integral part of my artistic journey and an innovative way to express myself. When considering which pieces to display, I carefully choose those that would be most visually appealing on a digital screen. I worked with curator Daria Brit Greene and we selected artwork that would appeal to The Frame’s vibrant and life-like screen.
       
      While it was challenging to pick my favorites, the first piece I recommend would undoubtedly be “Daydreams of Paper Animals.” This particular artwork is a digital collage I made for a large mural at a public school in the Queens neighborhood of New York City. We printed it on tile and added hand-built details that the students could touch! Making public art is very different from making work for museums — in a way, the primary audience is the people who will interact with the pieces every day. So, I tried to get into the mindset of the kids, think about what they care about and then amplify those ideas. Imagination, or the ability to problem-solve complicated situations through creativity, is incredibly important. This artwork encourages the children to tap into that imaginative potential and inspires them to daydream when they interact with the mural every day.
       
      ▲ “Daydreams of Paper Animals,” 2017
       
      The second piece would be the “Encyclopedia of Cloud Divination,” a captivating digital collage that was made into limited-edition prints. These pieces were the beginning of a process I now use quite often in my work. I combined traditional print methods with digital print processes to create a unique composite of the two worlds. Animations and posters were made from this piece, making my artwork more accessible to the general public.
       
      ▲ “Encyclopedia of Cloud Divination (Plate 1),” 2018
       
      ▲ “Encyclopedia of Cloud Divination (Plate 2),” 2018
       
       
      Looking to the Future
      Q: As an artist who blends elements of technology into art, how has your use of technology evolved throughout the course of your career? What do you think the future will look like?
       
      Throughout my artistic journey, technology has been an indispensable tool — from software like Photoshop to AR and VR for immersive video installations. I don’t have a definitive answer as to what the future of art will look like because I believe it will depend on how each artist integrates technology within their pieces. However, I do like the idea that art can be made more accessible through technology, just like how Samsung is doing.
       
       
      Q: Can you tell us about any upcoming projects?
       
      I am excited to announce a solo survey showcasing 20 years of my artwork at the Museum of Art and Design in New York in 2025! Please stay tuned for this exclusive exhibition.
       
      Saya Woolfalk’s artwork will be featured in the November collection, “FALL, ABSTRACTED” on the Samsung Art Store.
       
      Visit the Samsung Art Store in The Frame to see more of Saya’s incredible masterpieces.
      View the full article





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