[Highlights] Samsung Electronics’ Booth at IFA 2023: Where Innovation Meets Sustainability
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By Samsung Newsroom
Samsung Electronics aims to enhance users’ smart home experience by creating an ecosystem of connected devices ranging from TVs to smartphones to home appliances. However, as more and more devices are connected, smart home security becomes increasingly important. The priority is to protect the smart home ecosystem by safeguarding connected devices from digital threats. With the TV potentially being one of the center pieces of that ecosystem, its security is especially vital.
Samsung’s innovative security program Knox secures smart TVs from various threats, ultimately offering consumers a safe and convenient smart home experience. GNUSMAS, the cute blue alien, introduces Samsung Knox as the final piece to complete your ecosystem of connected devices below.
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By Samsung Newsroom
Samsung Electronics today announced that it will unveil a brand film starring BTS “SUGA” on October 5. As Samsung’s ambassador, SUGA will show how he uses The Freestyle 2nd Gen, Samsung’s latest versatile portable projector, in his own unique way. The film is to be unveiled on Samsung’s social media accounts including its Youtube channel.
▲ BTS SUGA shown using The Freestyle 2nd Gen instead of a monitor
In the film, SUGA emphasizes that “You’ve got the freedom to use The Freestyle anytime, anywhere. No others, only SAMSUNG!” as he demonstrates how he enjoys the portable projector.
▲ A scene from the brand film starring SUGA
Previously at IFA 2023 held in Berlin, Germany, SUGA surprised visitors as he greeted them from a display screen, inviting them to experience The Freestyle 2nd Gen.
▲ SUGA greeted visitors at Samsung Electronics’ booth at IFA 2023
The Freestyle is Samsung’s light, portable projector which recently debuted its 2nd generation model. The Freestyle 2nd Gen aims to redefine portable screens with its newly added “Smart Edge Blending” feature and “Gaming Hub” compatibility.
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By Samsung Newsroom
Samsung Electronics today announced that it is collaborating with New York City’s Metropolitan Museum of Art to bring some of the museum’s most treasured works of art to The Frame. The selection of The Met’s iconic artworks will be unveiled today on Samsung Art Store1 — which enables users of The Frame to transform any space by displaying more than 2,300 pieces of art, including works from the most distinguished artists, museums and industry tastemakers.
Samsung Art Store users can choose from 38 pieces across a wide range of The Met’s storied curatorial departments, including the American Wing, Asian Art, Egyptian Art, European Paintings, Islamic Art and more. The offering features high-resolution digital reproductions of esteemed artworks across a variety of cultures and time periods housed at The Met.
Samsung Art Store users can display beloved works of art in their homes, including Edgar Degas’ “The Rehearsal of the Ballet Onstage” (circa 1874); Vincent van Gogh’s “Sunflowers” (1887); Paul Cézanne’s “Still Life with Apples and Pot of Primroses” (circa 1890); and Georges Seurat’s “Circus Sideshow” (“Parade du Cirque”) (1887-1888). Owners of The Frame can also display ancient artifacts such as an Egyptian wedjat eye amulet2 (circa 1070-664 B.C.), and medieval treasures including “The Unicorn Rests in a Garden” (1495-1505), the famed French and South Netherlandish textile from the Unicorn Tapestries. Celebrated Japanese artworks such as Katsushika Hokusai’s “Under the Mannen Bridge at Fukagawa” (circa 1830-1832) as well as Utagawa Kuniyoshi’s “Concise Illustrated Biography of Monk Nichiren: Calming the Stormy Sea at Tsunoda in Exile to Sado Island” (1835-1836) are also available. Furthermore, the collection features historically significant American artworks like Emanuel Leutze’s “Washington Crossing the Delaware” (1851).
“Since its founding in 1870, The Met has been dedicated to bringing art and culture to the daily lives of visitors and art enthusiasts around the world,” said Josh Romm, Head of Global Licensing and Partnerships at The Met. “Our collaboration with Samsung activates this mission in a new and modern way, allowing consumers to enjoy iconic works from The Met’s collection at home. As users explore the selection and choose works to display, this program will create a new dialogue about art, creativity and technology.”
The Met’s objective to reveal new ideas and unexpected connections across time and cultures through its collections makes for a fitting collaboration with Samsung Art Store, one of the largest digital platforms of its kind. Showcasing art from museums and galleries around the world to users of The Frame across 42 countries, Samsung Art Store explores centuries of art, from old masters like Botticelli, Leonardo, Goya and Van Gogh to contemporary artists like Shinique Smith and many more through diverse monthly programming.
“The Samsung Art Store is honored to partner with The Metropolitan Museum of Art to bring world renowned artworks into millions of homes worldwide,” said Sang Kim, EVP and General Manager of the North America Service Business, Samsung Electronics. “At Samsung, we’re constantly working to redefine the entertainment experience through technological innovation, and we’re delighted to partner with such an iconic institution to enable users for the first time to enjoy The Met’s culturally significant works of art via a modern digital canvas from the comfort of their homes.”
Samsung Art Store is available on The Frame by Samsung — a 4K Smart TV with a billion shades of color and a picture frame bezel that delivers vivid, lifelike TV when it’s on and beautiful art when it’s off. Its Matte Display drastically reduces light reflections for a canvas-like finish, which is perfect for showcasing digital collections from Samsung Art Store along with personal photography and artwork. Users can choose from a collection of picture frame-like TV bezels to customize their space and can upgrade the included slim-fit wall mount to the new auto-rotating wall mount3 to display content vertically or horizontally, so all stunning artworks can be viewed exactly as the artist intended.
1 A single user subscription for Samsung Art Store costs $4.99/month or $49.90/year.
2 A wedjat eye amulet is an ancient Egyptian amulet that represents the healed eye of Horus, an ancient Egyptian god. The eye is often depicted as a cross between a human and falcon eye.
3 The auto-rotating wall mount is sold separately and is compatible with the 2022-2023 models of The Frame in 43”, 50”, 55”, and 65” class screen sizes.
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By Samsung Newsroom
Samsung Electronics today announced its ongoing commitment to the future of virtual production with its newest digital signage series. The Wall for Virtual Production (model name: IVC) is now available in Europe and will be on display at IBC 2023, taking place in Amsterdam, the Netherlands from September 15 to 18. This extension builds on its North American release announced at InfoComm 2023.
“The Wall for Virtual Production opens the door to limitless potential for filmmakers, producers and studios by amplifying digital effects, while making virtual content creation easier, faster and more cost effective,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “Each feature has been handpicked to empower businesses across industries as they embark on their virtual content creation journey with an unprecedented level of quality.”
Samsung’s leading visual display technology delivers powerful production capabilities that extend reality. Production studios can use ultra-large LED walls to create virtual content, integrating them with real-time visual effects technology to reduce the time and cost of content production. The Wall for Virtual Production is a leader in this type of application and can amplify projects by adding lifelike levels of detail, texture, volume, and shades to virtual content creation environments. The new IVC model options, P1.68 and P2.1, include a curvature range that can stretch up to 5,800R, which creates a more realistic field of view. The display also packs an updated genlock feature that keeps The Wall in line with the system’s signals, so there aren’t any dropped or doubled frames. This capability — along with the enhanced phase offset feature that adjusts the time delay between camera and screen — ensures a perfect image.
To display colors as accurately and consistently as possible, The Wall for Virtual Production features 3D lookup tables (LUTs) for color correction, wide-gamut HDR color processing and color adjustment between individual cabinets or modules. Meanwhile, the integrated Virtual Production Management (VPM) software and its intuitive interface make it easy and more efficient to manage the screen and facilitate the highest possible picture quality in a virtual production environment. The VPM is also capable of detecting and resolving any potential LED-related issues.
In addition, The Wall for Virtual Production is built for any studio environment, no matter how large the building demand is. Whether for a volume studio or XR studio, The Wall for Virtual Production makes the production of immersive content possible.
“We’re thrilled to be supporting Samsung with the exciting launch of The Wall for Virtual Production IVC Series at this year’s IBC. With our heritage in creating cutting-edge virtual production and XR broadcast studios, we’re excited about the powerful new tools the IVC Series brings,” said Andy Hook, Technical Solutions Director at White Light. “These tools give us a huge scope for creating even more impactful and flexible virtual production environments and continuing to drive progress and transformation in this space.”
The Wall for Virtual Production features top-of-the-line capabilities, including:
An improved 4:9 ratio that provides a variety of installation options, including the ability to be hung or stacked with other screens to maximize results in different production environments. A 12,288 Hz refresh rate that minimizes flicker lines and ensures a clear outcome, regardless of the camera used during filming. Black Seal Technology+ that delivers the purest black levels for new depth. Users will experience unparalleled contrast that is specifically designed to be resilient to the dust and particles common in production environments. 20-bit processing to present exact color mapping with faultless accuracy and a precise linear grayscale that shows the intricacies of every scene. Users will be able to see realistic textures, volume and continuous shadow details.
The Wall for Virtual Production’s P1.68 and P2.1 models are now available globally including Europe.
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By Samsung Newsroom
Samsung Electronics renews its technological contribution for the Vatican with four outdoor LED signages (XHB series, two measuring 7.935m x 4.83m and two measuring 5.865m x 3.105m) and Harman Kardon embedded audio for St. Peter’s Square. This installation follows the previous collaboration in 2020, where two indoor displays were installed in the Nervi Auditorium to help more visitors take part in the ceremonies.
▲ Four Samsung outdoor LED signage (XHB series) have been installed in the St. Peter’s Square at the Vatican City
St. Peter’s Square, founded on an architectural layout boasting illustrious signatures and timeless pieces of art, hosts various ceremonies where the Pope meets the public. Acknowledging the requirements for the best acoustic and visual rendering in an outdoor space, Samsung took to its outdoors audio-and-video expertise. The four outdoor LED signages have been installed in strategic points of the square to convey a clear picture of commencing events as well as audio solutions to broadcast the message.
▲ Visitors and worshippers can clearly view the proceedings through Samsung’s outdoor LED signage (XHB series) at St. Peter’s Square, Vatican City
Thanks to Samsung’s LED Signage technology, spectators will be able to take part in the ceremonies at St. Peter’s Square and admire all the details. Being IP66-certified, the XHB series reproduce high-impact content even in harsh weather conditions. In addition, the extremely compact 99.4 mm-thin housing makes them perfectly integrable in an iconic space such as St. Peter’s Square.
Harman Kardon’s signature audio provides balanced panoramic sound that is distributed throughout the space, conveying crisp dialogues for an immersive and engaging experience for worshippers and visitors alike. Adaptive Sound technology clearly diffuses sound even when the volume of voices is low to divulge every element of speech, even during the most whispered dialogues.
“We at Samsung Electronics are excited to make our technological contribution and renew our engagement with Vatican City,” said Davide Corte, Head of IT Division, Samsung Electronics Italy. “The outdoor LED signages and audio solutions create an immersive audio and video experience to serve visitors as well as the communities of the Faithful. It is an honor for us to be present with the best of our technologies in such a unique and prestigious setting such as St. Peter’s Square.”
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