Samsung Lights Up the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX With the World’s First 481-Foot F1 Logo Rooftop LED DisplayBy Samsung Newsroom
Samsung Electronics America announced it has brought Samsung display technologies to the highly anticipated FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023 through its partnership with Liberty Media and Las Vegas Grand Prix, Inc. With lights out on November 18, spectators attending the race in Las Vegas or watching from around the world will see Samsung display technologies shine bright throughout the Las Vegas Grand Prix pit building, including 3 extra-large grandstand screens with a total of 3.8 million pixels, a dynamic tight-pitch display that serves as a backdrop for the entry escalator as well as a new “star” in the sky an LED display in the form of the F1 logo — the dazzling LED display that sits atop the 1,000-foot-long pit building rooftop that’s so bright, it may even be visible from outer space.
“As F1’s viewership skyrockets in the U.S., Liberty Media and the Las Vegas Grand Prix are focused on delivering the most memorable experiences for fans in attendance as well as viewing the broadcast around the world,” said James Fishler, Senior Vice President of the Display and Home Entertainment Divisions, Samsung Electronics America. “The 2023 Las Vegas Grand Prix is a turning point for the sport of racing, as the installation of these best-in-class Samsung displays dramatically adorns the Las Vegas Grand Prix pit building and revolutionizes how fans in the grandstands watch this race.”
F1 Rooftop Logo
The 28,166-square-foot 10mm LED display with over 22 million pixels spans 481 feet — longer than a football field — and mirrors the shape of the F1 logo, exciting viewers watching from home as broadcasters use the sign to provide more immersive and close-up views of the race.
The 1,480-square-foot 3.9mm LED escalator display is designed to create a “wow” moment as it presents stunning content using over 9 million pixels.
The grandstands are outfitted with three 941-square-foot Samsung 8mm LED displays with over 1.2 million pixels to enhance the viewing experience for all in-person attendees, ensuring that a moment of the action is not missed. The new displays feature Samsung’s latest and most advanced HDR10+ technology, with over 8,000-nit brightness, to provide the most dynamic image quality even on the sunniest of days.
The F1 Rooftop Logo, Escalator Trapezoid and three Grandstand displays feature over 33 million Samsung LED pixels and over 32,000 square feet and together, are long enough to lap the Las Vegas Strip Circuit two and a half times.
“Las Vegas is primed to host an F1 Grand Prix event of the most impressive magnitude, and we are excited to deliver heightened experiences for our fans,” said Renee Wilm, Chief Executive Officer of Las Vegas Grand Prix, Inc. “Through our partnership, we are achieving this goal with the innovative technology that Samsung has brought to the Las Vegas Strip Circuit.”
Samsung’s partnership with Liberty Media and Las Vegas Grand Prix, Inc. is just one of the many ways the company is revolutionizing the fan experience across professional sports leagues. In addition to the displays featured onsite at the Formula 1 Las Vegas Grand Prix, Samsung powers state-of-the-art LED technology at notable venues from across the nation, including Hollywood Park, Citi Field and Minute Maid Park. Samsung also brings the excitement of the stadium and racetrack into the living room with its line-up of Samsung Neo QLED 8K and 4K class TVs featuring lifelike picture and sound. For Formula 1 fans looking to get behind the wheel, the Samsung Odyssey Neo G9 curved monitor delivers an immersive racing game experience with seamless, hyper-fast action and unrivaled UHD color and depth.
To learn more about Samsung’s Live Events and Sports Signage solutions, please visit: https://www.samsung.com/us/business/solutions/industries/live-events-sports/displays/.
View the full article
By Samsung Newsroom
The “crown jewel” of ultra-high-definition content is video. It’s not just about sharp, vibrant image quality; it’s also about elaborate frame-by-frame and pixel-by-pixel work. In a single video, you can see the creator’s careful balancing of contrast and color, as well as the aesthetics that go into every little detail.
This is especially true for “picture quality demo” videos, which showcase the display’s full specs, capabilities and their potentials. When creating a picture quality demo video, it’s all about the details. This is why ultra-high resolution monitor should be used to create elaborate demo content.
Samsung Newsroom met with various artists who are using ViewFinity S9 to talk about how technology affects their creative process and artwork. The art professionals include DEVSISTERS who emphasized the importance of monitors in 3D design; OIMU which delivers the beautiful Korean names of colors; and Mike Perry, who suggests a new perspective with graphics design. In this last installment of the ViewFinity S9 Story series, Samsung Newsroom sat down with CEO and VFX Supervisor Seungmo Kim of RABBIT WALKS to explore how he pushes the boundaries of display.
▲ CEO and VFX Supervisor Seungmo Kim of RABBIT WALKS
Established in 2010, RABBIT WALKS has grown into a professional 3D content studio, having directed over 1,400 commercials, brand films and much more. The professional visual content company is developing various solutions for digital media with its industry-leading technological prowess, specifically in live streaming CG(Computer-generated Graphics) using game engine and 8K or higher-resolution content.
Q: Tell us a bit about your role at RABBIT WALKS.
I oversee content direction and visual effects, with a primary focus on ads and picture quality demo videos for digital signage. For picture quality demo reels, it’s important to understand a display’s technology to make the most of its capabilities. So, I spend a lot of time and effort into understanding monitors while creating demo content. I am checking the picture quality pixel by pixel and making fine adjustments frame by frame to push the refresh rate to its limits. Through this harsh process with a precise directing, I can provide a different kind of visual catharsis to audiences.
▲ An extra-large scale OOH(out-of-home) advertisement created by RABBIT WALKS
Q: What is the role of a monitor in picture quality demonstration?
A picture quality demo video is designed to showcase the full specs, features and capabilities of digital signage. Given that these demo videos for large signages should be produced in ultra-high resolution, the monitor’s resolution matters a lot. The importance of screen resolution increases at trade shows like CES, ISE and InfoComm, where there are larger digital signages, often connected to each other, reaching resolutions as high as 20K.
▲ A 263-inch The Wall All-in-One plays demo content created by RABBIT WALKS at the entrance of Samsung Electronics’ booth at InfoComm 2023
Q: Can you tell us about your recent project using ViewFinity S9?
Recently, I created a wide8K picture quality demo content for a seven-meter display, designed to be viewed from just a meter away. At this distance, even the tiniest pixel can be noticeable, which is why I needed to check every detail and even the slightest noise. With ViewFinity, I found that previews closely mirrored the final product, which was really helpful.
When working on content with ultra-high resolutions, including 8K content and beyond, we often find that our monitors fall short in resolutions. Fortunately, the ViewFinity monitor features a 5K resolution which provides more space than 4K monitors without sacrificing details. It greatly enhances efficiency as it shows more areas. Honestly, it wouldn’t be easy going back to just 4K.
▲ Comparison between 4K and 5K on a working screen. Viewfinity S9 enables users to review 4K content in native resolution while simultaneously displaying neighboring work tabs
Q: What are your favorite features of ViewFinity S9?
I often just carry a monitor when filming outside on small scale productions, but the bright environment and light reflections can get in the way. So, it’s difficult to monitor in real time since it challenges me from checking details on site. More often than not, we would usually check minimally because of this.
The other day, I brought ViewFinity S9 to my filming location for monitoring, and its Matte Display reduced the light reflection and really improved my productivity. And, the screen itself was so bright that I could monitor the results than I expected. Thanks to the ViewFinity monitor, I could handle both filming and editing onsite.
▲ Kim says he enjoys taking Viewfinity S9 to outdoor production sites
Q: What sets the ViewFinity S9 apart from previous monitors?
I love the fact that ViewFinity supports Thunderbolt 4, directly connecting devices to the monitor like a hub.1 I would normally connect a hub to the laptop, and because there are often too many wires, we might accidentally trip over the cables.
Thunderbolt 4 enables ViewFinity S9 charge devices and plug various devices into the back of the monitor. We can connect important devices such as external drives, which was reassuring.
▲ Supporting various inputs, Viewfinity S9 allows for multi-tasking across a number of devices
▲ The Viewfinity S9 has Thunderbolt 4(90W), Mini DisplayPort and USB-C connectivity.
Q: How did ViewFinity S9 change your work environment?
In creating 3D content, CG renders often take a significant amount of time, making it challenging to do anything else at the same time. However, ViewFinity S9 offers the flexibility to engage in other activities, like watching streaming content,2 regardless of ongoing tasks on the PC.
I used to have different monitors for graphic works and watching streaming content. With ViewFinity S9, I can streamline and have one monitor that can be utilized for different purposes. Like me, for those who spend extended hours working on monitors, its versatility is a great advantage.
▲ Kim editing 3D graphics on a Viewfinity S9
Q: Are there any other features you enjoyed using?
Few 5K or higher-resolution monitors can pivot. ViewFinity, on the other hand, can be used both horizontally and vertically, which is very convenient. I recently create a vertical video and the ViewFinity S9’s pivot feature was really helpful. Now, I can see easily view and edit vertical and horizontal content by simply rotating the monitor. These ergonomic features, including height-adjustable stand and tilt capabilities, really help maximize productivity.
▲ Many graphic designers including Seungmo Kim, CEO and VFX Supervisor of RABBIT WALKS, say the pivot feature is very useful for their work
Q: As an expert in picture quality demo videos, what are your thoughts on the monitor?
Having used the ViewFinity monitor, I can safely say I like everything about the monitor. From its brightness and resolution to its vibrant colors. It’s an exceptional choice for creative professionals. A versatile monitor with great specs. I highly recommend it.
▲ “Once you upgrade, it’s hard to step back down. Honestly, it wouldn’t be easy going back to just 4K,” says Seungmo Kim, CEO and VFX Supervisor of RABBIT WALKS
1 Only Mac computers with Apple silicon introduced after 2020 are supported.
2 App availability may vary by country and separate subscriptions may be required. Requires internet connection and TV tuner is not included. You will need a Samsung Account to access the full range of smart features available through your device, including network-based smart services, applications such as games and streaming services, smart home functionality and many more.
View the full article
Samsung Brings World-Class Artwork to The Frame Through Collaboration With The Metropolitan Museum of ArtBy Samsung Newsroom
Samsung Electronics today announced that it is collaborating with New York City’s Metropolitan Museum of Art to bring some of the museum’s most treasured works of art to The Frame. The selection of The Met’s iconic artworks will be unveiled today on Samsung Art Store1 — which enables users of The Frame to transform any space by displaying more than 2,300 pieces of art, including works from the most distinguished artists, museums and industry tastemakers.
Samsung Art Store users can choose from 38 pieces across a wide range of The Met’s storied curatorial departments, including the American Wing, Asian Art, Egyptian Art, European Paintings, Islamic Art and more. The offering features high-resolution digital reproductions of esteemed artworks across a variety of cultures and time periods housed at The Met.
Samsung Art Store users can display beloved works of art in their homes, including Edgar Degas’ “The Rehearsal of the Ballet Onstage” (circa 1874); Vincent van Gogh’s “Sunflowers” (1887); Paul Cézanne’s “Still Life with Apples and Pot of Primroses” (circa 1890); and Georges Seurat’s “Circus Sideshow” (“Parade du Cirque”) (1887-1888). Owners of The Frame can also display ancient artifacts such as an Egyptian wedjat eye amulet2 (circa 1070-664 B.C.), and medieval treasures including “The Unicorn Rests in a Garden” (1495-1505), the famed French and South Netherlandish textile from the Unicorn Tapestries. Celebrated Japanese artworks such as Katsushika Hokusai’s “Under the Mannen Bridge at Fukagawa” (circa 1830-1832) as well as Utagawa Kuniyoshi’s “Concise Illustrated Biography of Monk Nichiren: Calming the Stormy Sea at Tsunoda in Exile to Sado Island” (1835-1836) are also available. Furthermore, the collection features historically significant American artworks like Emanuel Leutze’s “Washington Crossing the Delaware” (1851).
“Since its founding in 1870, The Met has been dedicated to bringing art and culture to the daily lives of visitors and art enthusiasts around the world,” said Josh Romm, Head of Global Licensing and Partnerships at The Met. “Our collaboration with Samsung activates this mission in a new and modern way, allowing consumers to enjoy iconic works from The Met’s collection at home. As users explore the selection and choose works to display, this program will create a new dialogue about art, creativity and technology.”
The Met’s objective to reveal new ideas and unexpected connections across time and cultures through its collections makes for a fitting collaboration with Samsung Art Store, one of the largest digital platforms of its kind. Showcasing art from museums and galleries around the world to users of The Frame across 42 countries, Samsung Art Store explores centuries of art, from old masters like Botticelli, Leonardo, Goya and Van Gogh to contemporary artists like Shinique Smith and many more through diverse monthly programming.
“The Samsung Art Store is honored to partner with The Metropolitan Museum of Art to bring world renowned artworks into millions of homes worldwide,” said Sang Kim, EVP and General Manager of the North America Service Business, Samsung Electronics. “At Samsung, we’re constantly working to redefine the entertainment experience through technological innovation, and we’re delighted to partner with such an iconic institution to enable users for the first time to enjoy The Met’s culturally significant works of art via a modern digital canvas from the comfort of their homes.”
Samsung Art Store is available on The Frame by Samsung — a 4K Smart TV with a billion shades of color and a picture frame bezel that delivers vivid, lifelike TV when it’s on and beautiful art when it’s off. Its Matte Display drastically reduces light reflections for a canvas-like finish, which is perfect for showcasing digital collections from Samsung Art Store along with personal photography and artwork. Users can choose from a collection of picture frame-like TV bezels to customize their space and can upgrade the included slim-fit wall mount to the new auto-rotating wall mount3 to display content vertically or horizontally, so all stunning artworks can be viewed exactly as the artist intended.
1 A single user subscription for Samsung Art Store costs $4.99/month or $49.90/year.
2 A wedjat eye amulet is an ancient Egyptian amulet that represents the healed eye of Horus, an ancient Egyptian god. The eye is often depicted as a cross between a human and falcon eye.
3 The auto-rotating wall mount is sold separately and is compatible with the 2022-2023 models of The Frame in 43”, 50”, 55”, and 65” class screen sizes.
View the full article
By Samsung Newsroom
The Samsung Odyssey Neo G9 (G95NC) was awarded the CES 2023 Best of Innovation Award and has continued gaining attention from the gaming world ever since. Samsung Electronics announced the global availability of the product at Gamescom 2023, Europe’s leading trade fair for digital games culture.
The 57-inch Odyssey Neo G9 is the world’s first monitor to support dual UHD resolution (7,680 x 2,160) and is as large as two 32-inch UHD monitors side-by-side. It also features a VESA-certified DP (Display Port) 2.1 which facilitates smooth gaming and efficient video with fast, vivid gameplay.
Take a look at the Odyssey Neo G9’s key specifications — including the VESA DisplayHDR 1000 certification, high refresh rate and fast response speed — in the graphic below.
View the full article
By Samsung Newsroom
Samsung Electronics, a global leader in the visual display industry, today announced the future of gaming monitors with the newest entries in its Odyssey monitor series: the Odyssey Neo G9 57″ (G95NC model) and the Odyssey Ark 55″ (G97NC model). The gaming monitors are on display at Gamescom 2023 — the world’s largest event for computer and video games, held from August 23 to 27 in Cologne, Germany — and the Odyssey Neo G9 57″ can now be pre-ordered globally.
“The world of gaming is constantly evolving, and our latest monitor technology is crucial for gamers to open new doors to adventure and perform their best. Samsung’s monitor leadership is further boosted by our newest Odyssey monitors, which unlock the ultimate level of immersion and create new experiences for gamers worldwide,” said Hoon Chung, EVP of Visual Display Business at Samsung Electronics. “Gamescom is where the future of gaming is built. We can’t imagine a better place to showcase the future of monitors.”
Odyssey Neo G9 57” Offers Gamers Next-Level Immersion and Specifications
The Odyssey Neo G9 57″ (G95NC model) is designed to deliver groundbreaking visual experiences for gamers looking to enhance performance and sharpen their competitive edge. With the world’s first Dual Ultra-High-Definition (DUHD) screen and a suite of high-speed connectivity options, the Odyssey Neo G9 57″ already earned a Best of Innovation Award at CES 2023.
The 1000R curvature in the 57″ 32:9 screen is as wide as two 32” UHD monitors, wrapping around users with pin-sharp images and a wide field of view, immersing them in their games like never before.
Quantum Matrix Technology powers Samsung’s Quantum Mini LED lighting in the screen, which offers smaller, more discrete dimming zones. The result is a better distinction between light and dark areas of the screen, with sharp contrast and less blooming.
The Odyssey Neo G9 57” makes the most out of its Quantum Mini LED lighting by combining it with VESA DisplayHDR1000. With 1,000 nit peak brightness, HDR content appears vivid and life-like, with accurate color and contrast reproduction, as well as enhanced color expression and depth.
The gaming performance matches the level of visual quality to help gamers meet their full potential. The 240 hertz (Hz) refresh rate and 1ms gray-to-gray (GTG) response time1 deliver less blur and minimized ghosting, allowing gamers to react instantly and seal victory while enjoying a smooth gaming experience and exhilarating gameplay. Plus, AMD FreeSync Premium Pro syncs the screen for a stable, lag-free picture.
The Odyssey Neo G9 57” offers VESA-certified DisplayPort (DP) 2.1 connectivity, which facilitates smooth gaming, efficient video playback and the Neo G9’s DUHD resolution up to 240Hz.2 In addition to DP2.1, the Odyssey Neo G9 57” also offers HDMI 2.1 and a USB hub, so gamers can hook up all their devices and elevate their game with less mess.
“By bringing DisplayPort 2.1 connectivity to their premium gaming monitor, Samsung is opening new doors for gamers,” said Scott Herkelman, Senior Vice President and General Manager, Graphics Business Unit at AMD. “More bandwidth, higher speeds and faster refresh rates provide new levels of performance and visual fidelity in games, and together the new Samsung displays and Radeon RX 7000 Series graphics cards will deliver the most vivid and immersive gaming experiences yet.”
With such a wide, high-definition screen and a generation-defining new input, gamers can use the Odyssey Neo G9 57” in place of multiple monitors, keeping their desk clean from clutter, while creating a comfortable multitasking single-screen environment. Picture-in-Picture and Picture-by-Picture modes offer multiple inputs at a single glance, and the monitor utilizes Auto Source Switch+ to instantly connect to new devices without flipping through input sources. An ergonomic stand, Core Lighting+ and CoreSync make the monitor fit in any environment and match the mood of the game with ambient lighting.
In August and September, the Samsung Odyssey Twitch channel is also celebrating the launch of the Odyssey Neo G9 57” with a special event named Odyssey Evolves. During the event, some of the biggest streamers will be playing the hottest games on the Odyssey Neo G9 57” while also giving away prizes for channel followers — including a $10,000 gaming setup featuring the Odyssey Neo G9 57”.
Explore a New Frontier With the Upgraded Odyssey Ark
The Odyssey Ark, the world’s first 55-inch 1000R curved gaming screen, has been meaningfully upgraded. Building on the success of the original Odyssey Ark, Samsung has taken the new Ark to the next level based on gamers’ feedback. In addition to the stunning picture quality, form factor and professional-level gaming performance, new features designed for connectivity, convenience, performance will satisfy gamers looking for ultimate entertainment.
The monitor’s 165Hz refresh rate and 1ms GTG response time3 give gamers the edge to win, and Cockpit Mode gives them whole new perspectives to explore with a vertical orientation.
Added features to the Odyssey Ark (G97NC model) include the new Samsung Multi View, which lets users see up to 4 inputs on the screen at once.4 It also significantly enhances split-screen capabilities, letting gamers get full command and convenience in one screen, even when using external devices. One screen with multiple inputs keeps desks streamlined and clutter-free, so gamers can focus on the game at hand. In the new Multi View, users can see input from three HDMI ports and the DP1.4 connection simultaneously. This new DP input can also support 4K UHD streams for high quality entertainment.
The Odyssey Ark is now also more than a personal gaming theater — it is a single source for all computer needs. The added Keyboard, Video, Mouse (KVM) switch feature5 makes the Ark a single command station for a smooth multitasking experience across multiple devices. Users can now control all the devices connected to the monitor with a single mouse and keyboard setup.
The Odyssey Neo G9 will be available for pre-order beginning at Gamescom 2023, and the 2023 Odyssey Ark will be available for pre-order in September.6
Experience the Future of Gaming With Bethesda Game Studios’ ‘Starfield’ on Samsung Gaming Hub
Bethesda Game Studios’ much-anticipated open-world space adventure “Starfield” will be available through the Samsung Gaming Hub, with an Xbox Game Pass subscription, on September 6.7 Samsung Gaming Hub gives gamers a whole new way to discover and instantly stream cloud games from industry-leading gaming partners on supported 2023 TVs and monitors8 with no console required, including the Samsung Neo QLED 8K.
“Starfield introduces players to a massive new universe, one that will look amazing on Samsung’s TVs & gaming monitors,” said Pete Hines, Senior Vice President and Head of Publishing at Bethesda Softworks. “The opportunity to stream the game directly through Samsung products allows us to reach even more players. Our team is beyond excited to get Starfield into the hands of gamers across the globe. See you in the stars!”
To see these globally available monitors in person, visit Samsung at Gamescom in Hall 9. To learn more about our visual display products, please visit samsung.com.
1 The actual response time may vary based on content and monitor settings.
2 Dual UHD 240Hz is supported only by graphics cards that support Display Port 2.1 (UHBR 13.5) or HDMI 2.1 (FRL 6). Support and actual refresh rate may vary by graphics card.
3 The actual response time may vary by content and monitor settings.
4 In Cockpit Mode, Multi View can show up to 3 screens on one display.
5 Each computer must be connected via USB Upstream cable, sold separately. Requires the Easy Setting Box program on each PC.
6 Product launch schedules and availability vary by region.
7 Availability of Gaming Hub and Xbox Game Pass support may vary by region.
8 Gaming Hub availability and support vary by monitor and TV lineup.
View the full article