Year in Review: How Samsung’s Innovative To Take on Immersion in Its 14th Year of Leading the Digital Signage Market
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By Samsung Newsroom
As visitors make their way through the line for ‘Safari World: The Wild’ at Everland, Korea’s largest theme park located in Yongin, Gyeonggi Province, a surprising encounter turns the wait into an extension of the safari adventure itself. On a display with true-to-life scale, realistic tigers and lions appear ready to leap out of the screen and into the queue, adding a heightened sense of excitement before the experience begins.
Samsung Electronics recently installed its glasses-free 3D display, Spatial Signage, at the newly renovated Safari World at Everland, adding a new dimension to the visitor experience. Powered by Samsung’s patented 3D Plate technology, the display delivers striking depth and realism without the need for 3D glasses — all within a slim 52-millimeter profile.
Samsung Newsroom visited Everland to see how Spatial Signage is making the wait more engaging and to hear firsthand how visitors responded to the immersive display.
▲ Spatial Signage installed in the waiting area of Everland’s Safari World
Spatial Signage Sets the Stage for a Safari Adventure
Even before the safari tour begins, visitors are greeted by animals brought to life on Spatial Signage. The vivid movement and “screen-breaking” three-dimensional effect deepen the sense of immersion, building excitement for the adventure ahead.
▲ Spatial Signage heightens anticipation for the safari adventure with its glasses-free 3D visuals. “Following Safari World’s reopening as a reimagined ecological space with enhanced animal welfare, we wanted to connect every stage of the guest experience — from entry and waiting lines to the safari bus ride — under a unified theme,” said Jiyeon Bae, Leader of Partnership & Alliance Group, Resort Business Division at Samsung C&T. “We saw Spatial Signage as the most effective way to lead guest into the safari adventure.”
Bae added, “To create the atmosphere of a wild expedition, we installed large-scale animal artwork featuring life-size bears, lions and tigers along the waiting route. Extending that visual experience with Spatial Signage, which gives the animals a vivid dimensionality, allowed us to further enhance visitors’ sense of immersion.”
Despite its large 85-inch size, the display also offers considerable flexibility in installation. “Taking into account the attributes of the waiting area, we created a custom frame that blends seamlessly with Safari World’s atmosphere,” Bae said. “This allowed us to position the display naturally within the queue without disrupting the overall environment.”
▲ Bae said watching young children stop to look at the animals on screen shows how Spatial Signage adds a unique element of fun to the waiting area. “Spatial Signage also plays an important role in building anticipation by giving visitors a preview of the animals they are about to see before boarding the safari bus,” noted Bae. “When young children stop in their tracks after spotting a bear or lion on the screen, their eyes often widen with excitement. It becomes clear that the immersive quality of the content is resonating with guests.”
Turning The Wait Time Into a Fascinating 3D Experience
Visitors on-site responded enthusiastically. In particular, the glasses-free 3D experience changed the mood of the waiting area, making it feel like more than just a place to stand in line. Rather than simply watching the screen, they interacted with the animals, took photos and treated the wait itself as part of the fun.
▲ Visitors take photos with the animals on Spatial Signage, turning time spent waiting into part of the overall experience. One visitor who came to Everland with family said, “It felt as if real animals were moving right in front of us. Taking photos with the kids while we waited made the time fly by.” The visitor added, “Seeing the children get excited even before meeting the real animals has made the trip especially worthwhile.” Students visiting on a field trip were equally impressed. “I thought you needed glasses to see 3D, but the tiger looked so real when it seemed to break out of the screen that it genuinely surprised me,” said one student.
▲ Visitors described the vivid movement of the animals on screen as strikingly lifelike. “Seeing the wild animals we are about to meet truly built the anticipation for the safari,” said a couple waiting in the queue together. “It feels like we have already stepped into the safari before even getting on the bus.” A group of tourists visiting Korea also shared their impressions: “The tigers, lions, and bears look so vividly real, as if alive. It makes the wait so much more enjoyable and helps lift spirits before entering the safari adventure.”
Where Technology Meets Space — A New Spatial Interface
▲ Jin, CEO of Klleon, the content development company, emphasized the role of Spatial Signage, serving as an innovative interface that enables visitors to experience the space itself. “Spatial Signage goes beyond simply delivering information — it serves as a spatial interface that enables visitors to directly experience the place they are visiting,” said SeungHyuk Jin, CEO of Klleon, which led the content development for Spatial Signage at Safari World. “We focused on capturing the natural movement of the animals and creating a sense of spatial depth so visitors are immediately immersed in the world of safari while waiting in line.”
At Everland’s Safari World, Samsung Spatial Signage helps shape the identity of the space and adds a new layer of immersion to the visitor journey. With innovations like Spatial Signage, Samsung continues to set the standard for immersive and engaging display experiences across industries.
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By Samsung Newsroom
Samsung Electronics today announced the global launch of the 32-inch Samsung Spatial Signage (SMHX model), adding a compact format to its glasses-free 3D commercial display lineup. Designed for narrow shelves and counters, it gives brands a flexible way to present product-focused content in full 3D rotation.1
“The 32-inch Spatial Signage makes immersive 3D accessible across a much wider range of commercial environments,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Combined with our growing portfolio of displays and solutions, the new model reflects Samsung’s commitment to building a connected commercial display ecosystem that customers can rely on, wherever they operate.”
Smaller Format, Bigger Impact at Shelf Level
The 32-inch model follows the global rollout of the 85-inch Spatial Signage earlier this year. While the 85-inch model is designed for large, high-impact retail installations with life-size product visuals, the 32-inch model brings the same glasses-free 3D experience to shelves, counters and other compact spaces.
Suited for a wide range of environments, including retail, public spaces, entertainment venues, education and hospitality, the smaller format brings immersive 3D content to places where close-up visibility matters most. The 32-inch Spatial Signage helps highlight featured products, promotional content, exhibit information, campus messaging and other high-impact content.
Spatial Signage uses Samsung’s patented 3D Plate technology, which applies binocular parallax to deliver different images to each eye, creating cinematic depth without 3D glasses. It retains full clarity while showing all sides of a product in realistic 360-degree rotation.
Weighing just 8.5 kg with a sleek 49.4 mm slim profile, the 32-inch model features FHD resolution (1,080 x 1,920) in a 9:16 portrait format. Unlike bulky box-type 3D displays, it is lightweight, easy to install and compatible with industry-standard VESA wall mounts for wall or stand placement, much like conventional signage.2
Spatial Signage has earned industry recognition, including a CES 2026 Innovation Award in the Enterprise Tech category and a Silver award at the Edison Awards. Going forward, Samsung plans to further expand the Spatial Signage lineup with new sizes, including a 55-inch model.
More Control and Creativity With Samsung VXT
Samsung also announced new updates to Samsung VXT, its cloud-based digital signage platform.3 The update brings new capabilities to Samsung’s full digital signage portfolio,4 including Spatial Signage. Businesses can use VXT to manage connected screens across multiple locations, schedule and automate content delivery and create signage-ready video content directly within the platform.
To further enhance remote management, Samsung has added scheduling capabilities to screen presets, allowing screen settings such as brightness, volume and on/off timers to be applied across connected displays at a designated time or according to a set schedule, including outside operating hours. VXT also includes Smart Download, which helps minimize network traffic load by enabling content to be downloaded by some screens and shared with other connected screens on the same network.5
Released earlier this month, AI Studio app enables users to create signage-ready videos from a single product image and a text prompt, with an option to upscale output to 4K UHD resolution at 60 frames per second. The app also includes an option to optimize content for Spatial Signage to enhance the overall 3D viewing experience.
Samsung VXT has also expanded its content management capabilities with the following features:
Event now includes automated content transitions, adding new event types, like weather conditions. This allows businesses to automatically display content based on real-world weather conditions.6 For example, signage can promote rain gear in wet weather and switch to sun hats in sunny conditions, allowing businesses to manage content more dynamically across different scenarios. Multiple Takeover enables synchronized content transitions across all linked screens based on a preset schedule and playback cycle, allowing centralized control over large-scale content campaigns. Streaming Widget enables real-time streaming of live broadcast content directly on connected displays, with support for closed caption settings. Samsung’s continued focus on advancing both display hardware and platform capabilities has contributed to its position as the world’s No. 1 commercial display provider for 17 consecutive years.7 For more information, visit www.samsung.com.
Now available in Korea, the 32-inch Spatial Signage will roll out to global markets throughout 2026. Availability of Spatial Signage may vary by size and region. ︎ Spatial Signage supports wall mount installation. Wall mount and stand accessories are sold separately. ︎ Samsung VXT is sold separately and availability varies by region. Additional usage fees may apply for certain apps within the platform. ︎ Samsung VXT is available on signage running Tizen 4.0 or above. ︎ Smart Download is supported on signage running Tizen 6.5 or above. ︎ Weather data is sourced through The Weather Channel (TWC) widget. ︎ Omdia Q4 2025 Public Display Report, by unit sales. Excludes Consumer TVs. Omdia. For general information only; not an endorsement/certification/recommendation; no liability for reliance. ︎ View the full article
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By Samsung Newsroom
Three-dimensional showcases are a proven way to capture attention in high-traffic retail and public spaces, but traditional boxy installations take up valuable floor space that many brands simply don’t have.
Samsung Spatial Signage changes that. Its slim 52 mm profile, combined with Samsung’s patented 3D Plate technology, delivers depth and dimension without the heavy, boxy structures of conventional 3D signage.
Available in multiple sizes1 — 32-inch, 55-inch and 85-inch — Spatial Signage can be placed on shelves, used to highlight a product zone or anchor a larger feature wall.2 This gives retailers and venues a flexible way to add impact where it matters most, without redesigning the entire space.
▲ Samsung’s glasses-free 3D display, Spatial Signage If content creation and management are a concern, Samsung VXT (Visual eXperience Transformation) provides a solution. Through Samsung VXT, businesses can remotely manage connected screens3 and create signage-ready video content with ease. With the AI Studio app,4 newly added to Samsung VXT today, users can create signage-optimized content from just one product image and a text prompt.
▲ Samsung VXT’s AI Studio helps create signage-ready video content. The app offers an option to upscale the content to 4K UHD resolution at 60 frames per second. Not only does it support general digital signage, but it can also optimize videos specifically for Spatial Signage with an optional feature, delivering a truly immersive experience on the 3D display.
▲ AI Studio offers an option to optimize content for Spatial Signage. Samsung VXT allows businesses to remotely control and manage content for both conventional digital signage and Spatial Signage within the same platform, reducing workflow complexity across display types.
Watch the video below to see how retail displays come to life with Spatial Signage.
The availability of each size may vary by region. 32-inch and 55-inch models will be available later this year. ︎ Spatial Signage is compatible with wall mount accessories for installation, sold separately. ︎ Samsung VXT is sold separately, and solution availability varies by region. ︎ AI Studio may incur additional costs depending on usage. ︎ View the full article
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By Samsung Newsroom
At Integrated Systems Europe (ISE) 2026, Europe’s largest display exhibition held in Barcelona this February, an installation at the Samsung Electronics booth captured visitors’ attention. Just 52 mm thick, the display shows objects rotating 360 degrees as if floating in midair — without 3D glasses.
Spatial Signage, Samsung’s glasses-free 3D display, has earned industry recognition with awards at IFA 2025, CES 2026 and ISE 2026. Bringing the concept to life required close collaboration across display, research and design teams — each solving a different piece of the 3D puzzle.
Samsung Newsroom spoke with experts across the company — Jong-Gu Sun and Yujin Nam from the Visual Display (VD) Business, Chang-Kun Lee from Samsung Research (SR) and Eun Vit Chung from the Corporate Design Office (CDO) — about the journey behind the innovation.
▲ Spatial Signage
Redefining the 3D Visual Experience
As demand grows for more distinctive visuals, the need for new display solutions is increasing. “We are seeing rising interest in visually striking content that captures attention, such as ultra-large LED-based anamorphic displays,” said Sun. “However, these installations typically require more space than traditional signage and dedicated 3D content.”
“Spatial Signage delivers immersive 3D depth without glasses or bulky holographic boxes, enabling differentiated experiences across a wide range of environments,” he added. “It also reduces the cost of producing dedicated content while remaining compatible with existing signage systems.”
▲ Sun discusses how Spatial Signage brings immersive 3D experiences to life. Turning the concept into reality required a strong technological foundation. “While exploring new signage solutions, we discovered advanced display technology under development at Samsung Research and realized it could enable 3D signage for B2B environments,” said Chung. “From that point, close collaboration among SR, CDO and the VD Business advanced the technology and brought it to market.”
Inside the Technology Behind Spatial Signage
At the core of Spatial Signage is 3D plate technology. “The system combines a display with optical components to send separate images to each eye, applying the principle of binocular disparity so the brain perceives depth,” Lee explained. “A lenticular card — which shows different images depending on the viewing angle — is a common example of a 3D plate.”
▲ Principle of 3D plate technology “Spatial Signage uses a new method of rendering 3D images to address the limitations of conventional glasses-free 3D displays, such as reduced image quality and narrow viewing angles,” he added. “By presenting the main subject in high-resolution 2D while using a 3D plate to create depth in the background, it achieves both immersion and high image quality.”
Building an ultra-large, 85-inch 3D display was no easy task. A 3D plate is made by combining lenticular lenses with printed images to produce 3D visuals — and once created, it cannot be adjusted.
▲ Lee highlights Samsung’s innovative technology behind the ultra-large, 85-inch 3D display. “If discrepancies between design specifications and the actual structure are not precisely accounted for, the background on screen can appear distorted,” said Lee. “To address this, we developed a special pattern to detect errors during lens production.” By combining this printed pattern with the lenticular lens, the team could quickly identify deviations and adjust printing conditions accordingly.
Securing depth while maintaining a slim profile was another challenge. Spatial Signage uses a thin 3-4 mm 3D plate to create a box-like sense of space with a perceived depth of up to 500 mm, as if extending inside the screen. “Achieving depth with such thin optical materials made lens design and reliability testing difficult,” Nam explained. “Despite numerous unexpected obstacles, we explored a range of ideas and ultimately improved the product’s quality.”
▲ Nam shares how the team achieved a 3-4 mm thickness and 500 mm depth through numerous trials. The team also faced physical limitations. “With an ultra-large 3D plate, gravity can cause sagging, leading to blemishes or distortions, while vertical lenses can produce the moiré effect — a high-frequency, wave-like pattern,” said Nam. “We repeatedly encountered these technical constraints. It would not have been possible without close collaboration across teams.”
▲ (From left) Chang-Kun Lee and Eun Vit Chung
Crafting Depth Through Design
With the technology in place, the next step was to design an intuitive and immersive visual experience. “To maximize depth on the 85-inch screen, we refined the 3D plate imagery and developed guidelines for image processing that enhance elements such as perspective and shadows,” Chung emphasized. “It is the result of years of accumulated expertise and dedication.”
As a result, the 3D plate features precisely calculated lines, surfaces and gradient backgrounds, while the foreground 2D content incorporates lighting, shadows and perspective aligned with the background’s depth. “This project felt like bringing virtual images from a 3D program into the real world,” said Chung. “I’ve grown attached to each visual element created through this process.”
▲ Chung explains how Spatial Signage reflects Samsung’s design expertise, from 3D plate image design to lighting and perspective. However, implementing the concept proved more complex than expected. “While typical design work can rely on a single image, Spatial Signage requires images to be divided into micrometer-level segments — thinner than a strand of human hair,” Chung explained. In other words, designers had to anticipate how those segments would come together. “It would have been impossible without a deep understanding of optics. By studying and applying those principles, we achieved the sense of depth seen today.”
New Opportunities for B2B Displays
Developed through close collaboration across teams, Spatial Signage goes beyond traditional displays and opens new possibilities in everyday environments. To increase its versatility in diverse retail settings, Samsung plans to expand its lineup past the current 85-inch model with 32-inch and 55-inch options later this year.
▲ Samsung VXT lets users create signage-ready videos. “Whenever I walk by a café with Spatial Signage, I notice people pausing to look at the display,” said Nam. “For cafés or franchises seeking a more engaging way to promote seasonal menus or events, it can offer a compelling alternative.”
AI Studio,1 an AI-powered content creation app within Samsung Visual eXperience Transformation (VXT), lets users create signage-ready videos from a single product image. In addition to supporting standard digital signage, it offers an option to optimize content specifically for Spatial Signage — delivering a truly immersive experience on the 3D display.
“In addition to retail, Spatial Signage is drawing strong interest from sectors including 3D audiovisual solutions for education in Europe, virtual personal training systems for major fitness chains and augmented reality waiting areas at theme parks in Korea,” said Sun. “Through innovative display solutions, we will continue to build a commercial display ecosystem that only Samsung can deliver.”
▲ Spatial Signage unlocks versatile, innovative display experiences. Ultimately, Spatial Signage is not just about making images appear in 3D — it is about creating more immediate, memorable and lifelike experiences in everyday spaces.
Samsung VXT is sold separately, and solution availability varies by region. The AI Studio app will be available in April 2026 and may incur additional usage fees. ︎ View the full article
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By Samsung Newsroom
At ISE 2026, Samsung showcased display solutions that tackle one of the biggest challenges facing commercial environments today: balancing visual impact with the practical demands of real-world business environments.
▲ Samsung’s showcase welcomes a crowd of visitors on the first day of ISE 2026. Samsung showcased its solutions across an expansive 1,728 sqm exhibition space, welcoming 92,170 visitors throughout the four-day event. The booth featured ten product zones demonstrating how Samsung’s display portfolio supports retail, corporate, hotel, education and hybrid commercial environments.
That momentum was reflected across the show floor, where Samsung’s commercial display portfolio received a record number of top industry awards and category wins.
▲ A record-breaking year at ISE 2026: Samsung’s commercial display solutions received multiple top industry honors.
Retail: Display Solutions Designed for Inside and Out
In retail environments, Samsung’s display solutions are built to perform across different sightlines, lighting conditions and store layouts.
At the show, Samsung brings this performance to life by showcasing the IBF series LED display in a 142-inch configuration for window-facing applications.
▲ The LED display IBF model showcases bright visuals from a window. Designed for highly bright environments, the display reaches 3,500 nits of brightness to deliver clear advertising content to the public while maintaining a clean, visually unobtrusive presence inside the store. The slim 42mm profile and clean-back design showed how the display can blend naturally into open storefronts, while flexible installation options support a wide range of layouts, including flat, L-type, convex, concave and window-facing setups.
▲ Two 109-inch IEF screens frame the Samsung booth entrance, stopping attendees with fine-pitch LED brilliance. The new IEF series indoor LED signage takes a different approach, optimized for retail environments where screens are viewed up close and details matter.
The IEF signage delivers 600-nit brightness with HDR10+ support, the display produces clear, consistent visuals across both bright and dark content, while Glue-on-Board (GoB) technology adds a protective layer to support long-term performance in high-traffic settings.
▲ Samsung Color E-Paper lineup demonstrates how retailers can deploy low-power digital signage across every point of sale. Samsung Color E-Paper offers an impactful alternative to printed posters in day-to-day retail operations. At ISE 2026, Samsung showed how its 13-inch, 20-inch,1 and 32-inch displays can work together within a single retail environment, using familiar proportions and formats that allow digital signage to sit naturally alongside printed materials and existing displays.
Across all sizes, Color E-Paper uses ultra-low power digital ink technology, consuming power only when content changes.2 With the dedicated Samsung Color E-Paper app, retail associates can manage local content directly from their mobile devices, reducing the operational burden of frequent reprinting without disrupting the space’s look and feel.
▲ Attendees share excitement as the 3D visuals appear to pop out of the 85-inch Spatial Signage. Samsung’s newly launched 85-inch Spatial Signage allows businesses to showcase products in high-traffic retail environments where space and aesthetics are equally important. With its patented 3D Plate Technology, Spatial Signage can display products and content in full 360-degree rotation, giving visitors a clear view of products from all angles.
▲ Visitors experience the impact of 3D visuals with the 32-inch Spatial Signage. Smaller 55-inch and 32-inch formats arriving later this year will extend immersive 3D capability to smaller displays and department-level retail environments.
At ISE 2026, Samsung Spatial Signage received broad industry recognition, earning honors across multiple categories including:
Best of Show Awards from Future AV Technology: Samsung Spatial Signage Digital Signage: Samsung Spatial Signage Installation: Samsung Spatial Signage Digital Signage Award from Sector Projects Plus Limited and Sixteen:Nine Innovation in Display Technology Inavation Award for Technology from Inavate Magazine Technology for Digital Signage Top New Technologies (TNT) Awards from Commercial Integrator Digital Signage (Hardware) These honors reflect a strong industry response to its immersive design and practical application across retail environments.
▲ VXT’s AI Studio can turn static images into signage-ready video content with the click of a button. Designed to support a wide range of signage formats, Samsung VXT helps retailers to create, update and distribute content across multiple screens from a single system.
Within Samsung VXT, AI Studio app3 enables teams to turn static images into signage-ready video content optimized for use across Samsung’s commercial display portfolio. Also, if you choose ‘Spatial Signage Optimization’ option, content created through VXT’s AI Studio App is automatically optimized with refined shadow detailing, adjusted margins and background treatments — creating more realistic and balanced visuals for Spatial Signage.
This approach was recognized at ISE 2026, where Samsung VXT’s AI Studio app received a Best of Show Award from Future in the Installation category.
Best of Show Awards from Future Installation: Samsung VXT AI Studio
Supersized Displays: Commanding Scale and Immersion
The 130-inch QPHX Micro RGB signage made its commercial debut at ISE 2026, expanding Samsung’s footprint in supersized commercial signage. Large-format displays continue to play a growing role in flagship retail and brand experience spaces where scale and clarity are essential. The 130-inch signage illustrates how scale and color accuracy can anchor an environment and draw attention from across the floor.
▲ Attendees stand before the towering 130-inch QPHX Micro RGB Signage. The display features Micro RGB Technology with individually controlled micro RGB LED backlights for fine detail rendering across the entire screen, ensuring color expression even in ultra-large-format installations.
▲ The 105-inch QPDX-5K display demonstrates impact in a high-traffic retail space. The supersized lineup supports large-scale messaging across different environments. The 105-inch QPDX pairs 5K resolution with a 21:9 widescreen format, supports portrait and landscape installation, and enables mixed 9:21 and 16:9 layouts within a single screen.
The 115-inch QHFX is designed for high-visibility indoor spaces, with portrait and landscape support and a non-glare surface that helps reduce reflections from ambient lighting and daylight.
▲ Samsung’s 115-inch QHFX captures high-quality visuals with no glare
Corporate: Seamless Meeting and Control Room Solutions
For corporate environments, Samsung showcased display solutions designed to simplify meeting spaces while supporting high-quality collaboration.
The Wall All-in-One introduces a streamlined LED solution for boardrooms and executive meeting spaces. The Wall All-in-One drastically simplifies installation thanks to its modular, section-based design, enabling faster setup than traditional LED installations.
▲ Samsung’s The Wall All-in-One transforms a boardroom conference call into an immersive experience. The display ships with all required peripherals, including control, audio and mounting hardware into a single package to reduce sourcing and installation complexity.
Samsung also highlighted collaboration scenarios enabled by Cisco-certified integration, in which AI-powered cameras and microphones work alongside LED displays to deliver more natural, lifelike video conferencing experiences.
To further simplify deployment, meeting rooms can be set up quickly using Microsoft Express Install, combining Samsung QMC Smart Signage with Logitech video conferencing solutions to support Microsoft Teams Rooms with minimal configuration.
▲ Attendees learn more about Samsung’s partnership with Logitech to simplify meeting room setup.
Hotel: Flexible Hospitality Integration
In the hospitality zone, Samsung highlighted how in-room displays are evolving into part of the guest experience rather than standalone screens. The Frame for Hotel (model: HL03H)4 drew strong interest from attendees as a design-forward display created to blend naturally into guest rooms while supporting modern hotel operations.
Recognized with a Top New Technologies (TNT) Award in the Displays (TV) category and Future’s Best of Show in AV Technology, The Frame for Hotel reflects growing demand for screens that balance aesthetics and functionality. A built-in One Connect Box helps reduce visible cabling and simplify installation, which is an important consideration for both new builds and retrofits.
Best of Show Awards from Future AV Technology: The Frame for Hotel Top New Technologies (TNT) Awards from Commercial Integrator TVs: The Frame for Hotel ▲ An attendee captures The Frame for Hotel’s personalized welcome screen, the hospitality innovation that makes guests feel recognized from the moment they walk in. Alongside Samsung Hotel TV, attendees could try LYNK Cloud in action. LYNK Cloud is a platform that helps hotels remotely manage, monitor and update connected hotel TVs and better understand how guests use in-room digital services.
Through its Business Intelligence capabilities, hotel teams can see which concierge features guests engage with most, from menu selections to content viewing habits. These insights help hotels refine services and improve the in-room experience, while laying the foundation for more personalized, design-led hospitality environments in the future.
▲ With LYNK Cloud, hotel managers can better understand guest preferences through data-driven insights.
Classroom: Educational Display Solutions
▲ Visitors experience just how easy it is to access educator profiles using NFC technology on the Interactive Display WAFX-P (model: WA86FX-P). During the event, Samsung highlighted how the display can support continuity between classes by enabling educators to log in to their own personal profiles directly on the WAFX-P. To access their personal profiles, they simply scan a QR code or an NFC-enabled ID card. If a teacher forgets to log out, another can simply scan their ID card to switch profiles, making it easy to move between classrooms and displays.
The Interactive Display WAFX-P series was recognized with both a TNT Award in the Interactive Whiteboard category and Future’s Best of Show Award in the Tech & Learning category, reflecting its ability to reduce friction during everyday classroom instruction.
Top New Technologies (TNT) Awards from Commercial Integrator Interactive Whiteboards: WAFX-P Series Best of Show Awards from Future Tech & Learning: WAFX-P Series
Control Room: Unified Command Environments
Samsung The Wall MPF series is designed for mission-critical control rooms where clarity and continuity are essential. Powered by Black Seal Technology+, the display delivers deep blacks and refined contrast, ensuring critical information remains visible across large, bezel-free LED canvases in demanding operating conditions.
▲ Samsung’s The Wall solution powers real-time command and control for crystal-clear visibility across multiple data streams for mission-critical operations. ▲ LSM2 was recognized with a TNT Award from Commercial Integrator in the Video Wall Software category. Samsung LED Signage Manager 2 (LSM2) is designed to streamline the installation and operation of large-scale LED systems in control room environments. With support for offline pre-configuration, automatic IP assignment and built-in self-diagnosis, LSM2 helps reduce setup time and maintain reliable day-to-day operation. During ISE 2026, LSM2 received the TNT Award from Commercial Integrator in the Videowall Software category.
Top New Technologies (TNT) Awards from Commercial Integrator Videowall Software: LED Signage Manager 2 ▲ Twickenham Studios leverage Samsung’s The Wall for large-scale production. The Wall can also be applied beyond control rooms. The Wall × Twickenham Studios was awarded AV News Magazine’s Project of the Year, recognizing Samsung’s first major LED screen build in the UK.
AV News Awards from AV News Magazine AV Project of the Year (Commercial): The Wall, Twickenham Project
Protecting Samsung Signage, No Matter the Scale
Samsung integrates Knox Security across its commercial display portfolio to support multi-layered security from hardware to the application level. Knox includes advanced encryption and built-in protection designed to safeguard data today and as security standards evolve.
Platforms including VXT and LYNK Cloud are certified to internationally recognized standards: ISO/IEC 27001:2022 and 27701:2019, supporting secure operations and enhanced data security.
Behind the Booth: Leading the Conversation on Commercial Displays
At ISE 2026, Spark5 launched as a new showcase bringing together gaming, broadcast, design, live events and media within a single creative program. Powered by Samsung, Spark explores how creative technology is shaping modern storytelling through real-world applications across production, live experiences and immersive content.
Samsung also hosted Discover the Future with VXT 4.0, an after-hours event that highlighted recent platform updates and explored how cloud-based content management is supporting digital signage at scale.
▲ ISE 2026 in Barcelona ISE 2026 underscored Samsung’s 17-year leadership6 in commercial displays, highlighting how its portfolio continues to evolve alongside the changing needs of businesses worldwide.
20-inch models will be available later this year. ︎ Activities related to content refresh, content changes or device monitoring and control will require additional power. Content refresh is essential and automatically performed when the power cable or battery is connected. ︎ VXT is sold separately, and feature availability may vary by region. AI Studio will be available globally in 1H 2026 and may incur additional costs depending on usage. ︎ The Frame for Hotel will be available later this year. ︎ Spark is a four-day creative industries program at ISE 2026, featuring curated talks, panels and showcase sessions that bring together industry leaders from various verticals to explore cross-disciplinary workflows and innovation. ︎ Consumer TVs are excluded. Source: Omdia Q3 2025 Public Display Report ︎ View the full article
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