[Interview] Samsung and Philips Hue Make Home Entertainment Including Games and Movies More Immersive Than Ever
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By Samsung Newsroom
▲ “Portrait of Lisa Gherardini, wife of Francesco del Giocondo, known as the Mona Lisa or La Gioconda” (1503–1519) by Leonardo da Vinci on The Frame Samsung Electronics today announced that 34 brand new artworks from the Louvre’s collection are joining Samsung Art Store for the first time, making a total of 51 masterpieces from one of the world’s most celebrated museums available to Samsung Art Store users worldwide.1 The collection includes Leonardo da Vinci’s “Mona Lisa,” along with some of the Louvre’s most renowned artworks, offering users unprecedented access to centuries of art through compatible Samsung Art TVs.2
The collection features some of the Louvre’s most celebrated masterpieces, including Eugène Delacroix’s “Liberty Leading the People,” Paolo Veronese’s “The Wedding Feast at Cana,” and Jean-Auguste-Dominique Ingres’ “La Grande Odalisque”. These iconic works are complemented by paintings from major European masters such as Caravaggio and Jacques-Louis David, alongside distinguished examples of French Neoclassical and Academic painting, including Dominique Papety’s “Greek Women at the Fountain” and Nicolas Poussin’s “Orpheus and Eurydice” — representing a major expansion of Samsung’s curated digital gallery.
▲ “Greek Women at the Fountain” (around 1841) by Dominique Papety on Samsung OLED S95H3 “The Louvre represents the very best of French artistic and cultural heritage,” said Guillaume Rault, Vice President of Consumer Electronics at Samsung Electronics France. “We are proud to bring these masterpieces beyond museum walls and into the homes of millions around the world through our Samsung Art TVs.”
This partnership with the Louvre further strengthens Samsung Art Store’s growing portfolio of leading museums and cultural institutions. As one of the world’s most visited museums, the Louvre is home to some of history’s most important artistic treasures and with Samsung Art Store expanding access to this iconic museum collection, users can discover and display masterpieces on compatible Samsung TVs and displays.
Samsung Art Store offers subscribers access to a curated library of artworks from leading museums and artists worldwide. Available on Samsung Art TVs, the service enables users to discover over 5,000 artworks and enjoy museum art from the comfort of their home.
The Louvre collection is now available globally through Samsung Art Store.
About Samsung Art Store
Samsung Art Store is the #1 TV art subscription service globally, available in 115+ countries and growing. It offers access to a vast catalog of 5,000+ artworks from more than 800 artists through collaboration with leading institutions such as The Metropolitan Museum of Art, MoMA and Musée d’Orsay, reacquainting people with art in new, meaningful ways. Samsung Art Store is available across several Samsung TV series, making art from the world’s leading artists, museums and galleries more accessible than ever.
About the Musée du Louvre
Open to all since 1793, the Musée du Louvre was the first museum to open to the general public in France. Born of the French Revolution and heir to the great royal collections, this former palace of the kings of France has always lived and evolved alongside national – and global – history.
Today, the Louvre is one of the leading players on the international museum scene, with its 30,000 works of art displayed across 70,000 square meters, including masterpieces like the “Mona Lisa,” the “Winged Victory of Samothrace,” the “Seated Scribe,” and the “Venus de Milo.” It holds collections that tell a history of the world that has always been built on exchanges and connections, spanning from antiquity to the 19th century, from Asia to the Americas.
The Louvre is a museum with a universal mission, a place where cultures and civilizations come together, where past and present interact. It is the place where all kinds of arts and all forms of expression manifest in today’s world – a place to better grasp the very aspirations of humanity.
The Louvre collection is now available globally through Samsung Art Store except the MENA 18 countries: United Arab Emirates, Bahrain, Algeria, Egypt, Israel, Iraq, Jordan, Kuwait, Lebanon, Libyan Arab Jamahiriya, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Tunisia, Turkiye, Yemen. ︎ Compatible models may vary by year and region. Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, Q7F and The Movingstyle. Compatible 2026 models include Micro RGB, OLED, Neo QLED, Mini LED, The Frame and The Frame Pro. Availability of Samsung Art Store may vary by model, market and subscription status. ︎ Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe. ︎ View the full article
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By Samsung Newsroom
Newly introduced education solutions personalize shared Interactive Displays and streamline teaching workflows. A joint session with Logitech explored how connected classroom technology supports student engagement and active learning. Interactive Display innovations highlighted expanded AI capabilities designed to support instruction, accessibility and real-time classroom interaction. At ISTELive 2026 in Orlando, Florida, Samsung Electronics showcased how connected classroom technology and artificial intelligence (AI) are helping educators create more engaging and personalized learning experiences. By demonstrating new software innovations for its Android-based Interactive Display portfolio, Samsung highlighted how integrated classroom technologies can help schools improve collaboration, simplify device management and better support diverse learning needs.
Samsung introduced AMS (Account Management Solution) and expanded Samsung AI Assistant capabilities, alongside updates to Samsung Education Portal, to create a more personalized and efficiently managed shared classroom display experience. AMS enables educators to securely sign in to compatible Interactive Displays using a QR code or NFC-enabled ID card, instantly accessing their apps, files and personalized settings on any compatible display across campus, while Samsung Education Portal supports centralized user, device and emergency alert management for IT teams.1
Samsung AI Assistant complements this experience with practical AI tools, including Circle to Search, Live Transcript, AI Summary and AI Quiz, that help teachers quickly find instructional content, generate lesson recaps, create formative assessments and support multilingual learners.2 Together, these solutions empower educators to spend less time managing technology and more time focused on teaching.
Supporting Educators Through Practical AI
Unsurprisingly, artificial intelligence was one of the most talked-about topics throughout ISTE, with educators expressing strong interest in tools that enhance, not replace, teaching.
During a joint session, Jonathan del Rosario, Head of Product, Display Solutions Division, Samsung Electronics America, and Madeleine Mortimore, Global Education Innovation & Research Lead, Logitech, explored how thoughtfully designed technology can increase classroom engagement while reducing friction for educators.
“The educator remains driving force in the classroom,” said del Rosario. “We design our Interactive Displays to make lesson planning and classroom engagement easier, using AI to help teachers focus more on students while creating richer, more immersive learning experiences.”
The Samsung-Logitech conversation underscored a broader shift toward integrated classroom ecosystems, where hardware, software and pedagogy work together to enable differentiated instruction and sustained student engagement. The discussion also highlighted growing momentum around connected, scalable learning environments, as schools increasingly prioritize unified platforms that extend beyond individual classrooms to support campus-wide collaboration and consistency.
“It’s no longer enough to have a device with an app and call it a day,” said Mortimore. “The right combination of hardware and software enables students to hear and be heard, see and be seen, and interact effectively with both the technology and their peers.”
Educators Demo Classroom-Ready Innovation
Throughout the conference, educators experienced Samsung’s newest AI-powered capabilities firsthand, with many emphasizing their immediate classroom applications.
Tambra Clark, Technology Integration Facilitator at Birmingham City Schools and a Samsung Solve for Tomorrow Top 10 winner, highlighted Samsung AI Assistant’s Circle to Search feature as a significant time saver, allowing teachers to instantly surface credible instructional resources without disrupting the flow of a lesson. Clark also described the Live Transcript, AI Summary and AI Quiz capabilities as transformative classroom tools that simplify lesson reflection and formative assessment.
“The transcription component is the secret sauce,” said Clark. “It listens to your lesson, creates a summary and even generates a quiz from what you taught. It becomes an incredible reflective tool for teachers while helping identify where students may need additional support.”
Jelena Zivko, Senior Instructional Technology Specialist with Volusia County School District, emphasized how Samsung AMS addresses one of today’s biggest classroom challenges: supporting teachers who regularly move between learning spaces.
“The seamless login experience means teachers can walk into any classroom and immediately have access to their lessons, files and personalized teaching environment,” said Zivko. “It also opens opportunities for substitute teachers, multilingual instruction and extending learning beyond the classroom through summaries and transcripts.”
Building Connected Classrooms for the Future
Beyond new software capabilities, Samsung showcased its expanding Android-based Interactive Display portfolio, including the upcoming WAF-S, WAFX-PS and WAHX-M models. The new lineup introduces Android 16, expanded AI capabilities and, for the first time, a 98-inch Interactive Display designed for larger instructional spaces such as lecture halls and collaborative learning environments.
Samsung’s commitment to advancing classroom technology was also recognized at ISTELive 26, where the WAFX-P Interactive Display received three Tech & Learning Best of Show Awards. The display was honored in the Primary, Secondary and Higher Education categories for its ability to support more engaging, collaborative and accessible learning experiences through AI-powered tools, seamless connectivity and intuitive classroom functionality.
NFC-enabled sign-in availability may vary by model. ︎ Feature available only in selected regions, models and certain markets. Feature may be suspended or ceased without notice. ︎ View the full article
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By Samsung Newsroom
“Space and art, as well as artworks and their built surroundings, are inexorably related to each other.”
– Karim Noureldin, contemporary artist
Can a work of visual art be experienced as sound? For Karim Noureldin, it can. The Swiss artist creates abstract works that guide the eye across the composition like rhythm in music, revealing new details the longer they are viewed. Noureldin describes this as “a visual sound,” an idea rooted in drawing and reflected across works shaped by line, color, surface and space.
Noureldin’s “Brea” (2025) will be presented to view digitally as part of the new Art Basel in Basel 2026 Collection. Available exclusively on Samsung Art Store, the collection presents 24 works by Swiss and Switzerland-based artists represented by eight galleries participating in the fair. “Brea” was chosen for its distinct color palette and use of bold pattern, both central to Noureldin’s broader practice. Samsung Newsroom spoke with Noureldin about drawing, abstraction and what changes when art is experienced at home.
The Sensory Language of “Brea”
▲ “Brea” (2025) reflects Noureldin’s interest in line, color and rhythm, creating what he describes as “a visual sound.” Photo by Finn Curry, courtesy of the artist and von Bartha.
Q. “Brea” (2025) is part of the Art Basel in Basel 2026 Collection on Samsung Art Store. What can you share about the process behind this work?
“Brea” began with the process of drawing as a way to build an imagined space. I created it with pencil because drawing allows me to think, plan, imagine and picture at the same time. I have worked with pencil for a long time and I still see it as one of the most direct ways to begin an idea. The movement of drawing also feels close to writing words by hand.
Working on paper allows me to see a space that is not fully physical yet. I find it easier to create a three-dimensional world in this format than by painting on canvas. This is why drawing has remained so important to me. Its energy has been with me since early in my work as an artist and it is present in “Brea.”
▲ Noureldin works with colored pencil to build spatial density with repeated lines and shifts in color. Photo by Ariel Huber, courtesy of the artist and von Bartha.
Q. How do line, surface and structure work together in “Brea”?
In “Brea,” line, structure and surface are not separate elements. They build on each other. The lines create movement, the surfaces create depth and the structure holds these parts together. Through this relationship, the work can begin to feel like a space the viewer enters through their own perception. The author George Stolz has described “Brea” as creating a kind of spatiality through the way its surfaces come together. I think that is close to how I see the work.
▲ Karim Noureldin’s practice begins with drawing, a medium he describes as a way to think, plan, imagine and picture at the same time. Photo by Ariel Huber, courtesy of the artist and von Bartha.
Defining a Spatial Language
Q. How has your approach to making art stayed the same over time?
My approach has stayed the same through a steady commitment to the work. I studied fine arts, later served as an associate professor at ECAL/University of Arts and Design Lausanne and have tutored younger Swiss artists. Those experiences shaped how I think about art, but they did not change the reason I make it. I still approach each work with the same motivation and focus I had early on. Being able to make art is something I always dreamed of doing and I continue to do it with dedication and gratitude.
▲ Noureldin’s works speak to each other through line, surface and scale. Photo by Finn Curry, courtesy of the artist and von Bartha.
Q. What connects the different forms you work in?
No matter the form, my work applies the same abstract language and creative process to different media. I often think of each medium as a different instrument. The sound changes, but the composition comes from the same place. The works can appear at a small or large scale, within a specific site or as independent pieces. What connects them is the same attention to line, color, rhythm and space.
Q. What does abstraction allow you to do?
Abstraction allows for timelessness and universality. It’s not fixed to one subject or moment. It can remain open, so each viewer can meet the work through their own perception.
“Being able to make art is something I always dreamed of doing and I continue to do it with dedication and gratitude.”
Q. How do you think about the relationship between an artwork and the place where it is seen?
Space and art, as well as artworks and their built surroundings, are inexorably related to each other. Whether a work was created for a specific site, placed within one or simply viewed there, each condition shapes what the work can express and do.
▲ Presented on The Frame at Samsung Art Store’s Art Basel in Basel 2026 exhibition, “Brea” brings Noureldin’s visual language into a digital viewing experience. Courtesy of Samsung Electronics.
How Art Forms Unity Within a Home
“When we have art in our homes, it becomes part of one’s daily life.”
Q. What feels meaningful to you about viewers encountering your work at home through Samsung Art TV?
Living with art brings art back to a private and personal space. With Samsung Art TVs, the work moves from the artist’s studio into a home, where it can be experienced daily rather than only during a visit to an institution. It helps keep visual creativity top of mind for everyone, even if they aren’t an artist.
Q. When an artwork becomes part of the home, what can repeated viewing reveal that might not be noticed at first?
When we have art in our homes, it becomes part of one’s daily life and changes with the conditions around it. Different times of day, different lighting shifts or even moods changing each time a piece is viewed. These small details can change the appearance of a work over time, making it a unified element of the home.
Q. Samsung Art Store will introduce your work to some viewers who may not know your practice yet. What would you hope they notice first in “Brea”?
I would hope they first notice “Brea” as a visual sound. By that, I mean a composition that can be felt through rhythm and movement much like music can be felt without words. Before trying to define it, I hope they spend time with every element of its structure to understand how it can speak to more than one sense.
Samsung Art Store is an art subscription service available on Samsung Art TVs including The Frame, Micro RGB and Neo QLED, offering more than 5,000 works in 4K resolution from more than 800 partners across 117 countries. As Art Basel’s official display partner, Samsung Electronics offers another way to experience contemporary art beyond the fair through exclusive Samsung Art Store digital collections featuring artists from Art Basel’s Hong Kong, Basel, Paris and Miami Beach editions.
To experience “Brea” and the rest of the Art Basel in Basel 2026 Collection, visit a Samsung Art Store on your compatible Samsung TV today.
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By Samsung Newsroom
Samsung Electronics today announced new education solutions for its Android-based Samsung Interactive Display lineup, making shared classroom displays easier to personalize and manage. Announced and exhibited at ISTELive 26, a leading education technology conference that is being hosted by the International Society for Technology in Education (ISTE) from June 28-July 1 in Orlando, Florida, the new solutions reflect Samsung’s focus on practical classroom tools for teachers and school IT teams.
“Digital classrooms depend on the right balance of advanced hardware, intelligent software and intuitive user experiences,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By bringing together AI and seamless connectivity, Samsung’s interactive display solutions are designed to support a more flexible, connected learning environment in which teachers and students can thrive.”
Samsung AMS: Personalizing the Shared Display Experience
In schools where multiple teachers use the same classroom display throughout the day, access and privacy can become daily challenges. Samsung Account Management Solution (AMS), which comes pre-installed on compatible Android-based Samsung Interactive Display lineup models, allowseach teacher to access their own account using a QR code or an NFC-enabled ID card.1 This streamlined sign-in experience helps schools support shared devices without relying on local profiles tied to a single display.
With Home Personalization, Samsung AMS supports cloud-connected profiles, allowing teachers to access their preferred layout, wallpaper, bookmarks, app shortcuts, files and settings when they sign in to compatible displays in different classrooms. This transforms any shared display into a personalized teaching workspace, giving teachers a consistent experience from room to room.
For added security, teachers can instantly activate a screen lock when they need to leave the classroom for brief amounts of time.
As schools add more connected displays, IT teams need a simpler way to manage users, devices and classroom permissions. Samsung Education Portal provides a central location for IT managers to register teachers and enroll devices. In terms of user management, NFC binding links NFC cards to teacher accounts so staff can sign in to shared displays with their assigned cards. IT teams can also enable Samsung AMS on selected displays and manage account access when needed, allowing classrooms to stay ready for the next teacher.
Samsung Education Portal also includes Tags, a feature that lets IT teams group displays by school, building or classroom. The same tags can support emergency alerts, enabling schools to push preconfigured alerts to selected Samsung Interactive Displays through major notification platforms like InformaCast and Raptor.2
Samsung AI Assistant: Supporting More Efficient Teaching and More Active Learning
Samsung AI Assistant provides AI tools for common classroom tasks directly on compatible Android-based Samsung Interactive Displays. The app supports content discovery, transcription, summaries and quizzes, helping teachers encourage student focus, participation and comprehension throughout lessons.
With Circle to Search,3 teachers can circle on-screen text or images to find related information, visuals, videos and web links without leaving the display. Results can also be used in other classroom apps, such as Samsung Whiteboard, so teachers can bring supporting materials into the lesson more easily. Live Transcript converts spoken instruction into real-time text on the screen, making lessons easier to follow for students with hearing impairments, as well as multilingual learners.4
Samsung AI Assistant also includes AI Summary and AI Quiz. Using recorded lesson content, AI Quiz generates questions that allow teachers to assess student comprehension in real time. This keeps students engaged through the end of the lesson, while giving teachers immediate visibility into class performance, such as the overall correct answer rate. With Single Sign-On for Samsung AI Assistant through Samsung AMS, teachers can return to previous lesson materials, including AI-generated summaries, without signing in again.
Samsung Brings More Choice to Classroom Display Technology
Samsung AI Assistant is currently available following its April release, while Samsung AMS will be available beginning in July alongside related Samsung Education Portal updates.5
Samsung’s Android-based Interactive Display portfolio gives schools a range of options for classrooms, media rooms and shared learning spaces, with three new models: WAF-S, WAFX-PS and WAHX-M.6 These models, along with the existing WAF and WAFX-P series, support Samsung AI Assistant and Samsung AMS. The lineup is also EDLA-certified,7 providing seamless access to services like Google Classroom and Google Drive, which further enrich the educational experience.
WAF-S and WAFX-PS build on previous models (WAF, WAFX-P) with an Android OS upgrade to Android 16. The new OS includes improvements in usability, accessibility, security and privacy. The upgrade gives schools a more advanced display experience while preserving the familiarity of the core product.
WAHX-M introduces a 98-inch option to Samsung’s Interactive Display portfolio for the first time, supporting larger spaces such as lecture halls and conference rooms. Available in 65-, 75-, 86- and 98-inch sizes, WAHX-M supports on-device AI features8 such as voice command, AI calculator and text-to-speech, along with Samsung AMS and the Samsung AI Assistant app.
For more information, visit www.samsung.com.
NFC-enabled sign-in availability may vary by model. ︎ This feature requires integration with a compatible notification platform. ︎ This solution is based on Google’s Gemini API and incorporates our proprietary features tailored specifically for educational products. As a result, the user experience (UX) and usability may differ from the Circle to Search used on mobile devices. ︎ Supported languages for Live Transcript may vary by model and region. ︎ Feature available in selected regions and models only, available in certain markets. Feature may be suspended or ceased without notice. ︎ Model availability and launch timing may vary by regions. ︎ Enterprise Devices Licensing Agreement, a program Google introduced at the end of 2022 to help solutions providers offer devices with built-in Google Mobile Services. ︎ Supported languages for on-device AI features may vary by region. ︎ View the full article
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By Samsung Newsroom
“Instead of formulating thoughts through words, I compose with layered colors.”
– Athene Galiciadis, contemporary artist
Athene Galiciadis’ work draws its force from the movement of repeated forms. Across paintings, sculptures and installations, the Zurich-based artist uses grids, curves and blocks of color to build a formal language shaped by pattern, material experimentation and references spanning concrete art, design, craft, science and literature.
▲ Athene Galiciadis is a Zurich-based artist featured in the new Art Basel in Basel digital collection on Samsung Art Store. Photo courtesy of the artist. Galiciadis’ “Stillleben (Reflection on Longings and Belongings)” and “Stillleben (Window)” have been selected for the Art Basel in Basel (ABB) 2026 Collection on Samsung Art Store. The works were chosen for their strong use of color and pattern, qualities that translate naturally to the digital viewing experience on Samsung Art Store. Created in partnership with Art Basel, the digital collection features works by Switzerland-based artists from participating galleries and brings contemporary art from the fair to Samsung Art Store subscribers worldwide. Samsung Newsroom spoke with Galiciadis about form, color, the ideas behind the selected works and how digital presentation can bring art into the home.
A Personal Language Through Patterns
Q. Your work has a distinct language of shapes, colors and materials. How did this visual system develop?
I began developing this visual language while studying Fine Arts at ECAL(École cantonale d’art de Lausanne) in Lausanne. At the time, many artists in the Lausanne art scene were working with Neo-Geo aesthetics. I admired the rigor of that language, but I never fully connected with its precision. Rather than adopting it directly, I tried to translate it into something that felt closer to me.
▲ No two hand-painted patterns are exactly the same, with small variations giving Galiciadis’ geometric forms a sense of movement. Photo by Malle Madsen, courtesy of von Bartha Copenhagen. I started working with geometric forms, patterns, repetition and symmetry, but I deliberately embraced the handmade. Every shape was drawn or painted by hand, making it unique and slightly different from the one beside it. The patterns shifted subtly across the surface, not through a predetermined system, but through the small variations that naturally arise from manual repetition.
Q. How do you think about rhythm, variation and change within a composition?
Repetition has always been central to my practice, but I have never been interested in repetition as exact duplication. Because my forms are drawn and painted by hand, no element is ever completely identical to another. A line becomes slightly thicker, a shape shifts, a color changes in intensity. These differences accumulate and create a sense of movement across the surface.
I often think of repetition in terms of rhythm rather than pattern. A pattern suggests a fixed system, whereas rhythm allows for fluctuation, pauses, accelerations and unexpected turns. In that sense, my compositions are perhaps closer to biology than to geometry. They are structured, but never entirely predictable. They repeat, but never in exactly the same way. Over time, this visual language has become more than a tool. I see it as a placeholder for “in-betweenness,” a way to hold ambiguity, transition and multiple meanings at once.
▲ (From left) Galiciadis stands beside her ceramic works, the installation shows how repeated forms create rhythm and movement across the space. Photo by Malle Madsen, courtesy of von Bartha Copenhagen.
Q. How much of a work is planned before you begin and how much is decided through the act of making it?
I usually begin with a very clear image in my mind. I think visually, so many works start as an almost complete mental picture rather than a concept expressed in words. What fascinates me is that the finished work never looks exactly like that initial image. The image has to pass through materials, gestures, scale, time and the realities of the studio. In that translation, things inevitably shift.
I do not see these deviations as mistakes or compromises. On the contrary, they are often where the work becomes most interesting. While the starting point is often highly defined, the final work is always shaped through the act of making. It is a conversation between intention and discovery, between what I envisioned and what the work itself asks for along the way.
▲ Galiciadis often lets her works shift through material, scale and space during the creative process. Photo by Stefan Altenburger, courtesy of Museum Haus Konstruktiv.
Q. Are there certain materials, colors or forms you find yourself returning to over time? If so, what keeps drawing you back to them?
Yes, there are certain forms, colors and motifs that keep returning: snakes, spirals, pinks, triangles, zigzags and many others. I do not consciously decide to revisit them; rather, they seem to reappear on their own, as if they still have something to teach me.
I often think of artistic research as a spiral rather than a linear progression. You engage with something, move away from it, explore other directions and then return to it later. But when you come back, neither you nor the motif is quite the same. Perhaps this is why I am drawn to recurring forms. They become companions in a long-term conversation. Each time they reappear, they carry traces of previous works while opening up new questions and possibilities.
▲ Galiciadis returns to recurring forms and motifs as a way to revisit ideas over time. Photo by Stefan Altenburger, courtesy of Museum Haus Konstruktiv.
The Meaning of “Stillleben”
“The same structures that provide comfort and a sense of home can also become mechanisms of separation and exclusion.”
Q. Your palette often moves between soft pinks, greens and yellows, with darker blues and blacks adding contrast. How do you think about color as a way to shape tension, depth or atmosphere?
For me, color is something deeply personal. I do not approach it primarily as a decorative element or as a way of illustrating an idea. Rather, color is a way of thinking and a form of artistic research.
In many ways, this process replaces language. Instead of formulating thoughts through words, I compose with layered colors. Through this slow accumulation, I search for nuances, tensions and relationships that are difficult for me to articulate verbally. The depth that emerges is not only visual but also emotional and conceptual.
Q. What can you share about the works selected for the Art Basel in Basel 2026 Collection on Samsung Art Store and the moment in which they were made?
This work emerged within a larger constellation of paintings that I was developing simultaneously in the studio. I rarely work on a single canvas at a time. Instead, several works evolve alongside one another, creating a kind of conversation. What appears on one canvas often migrates to another; a color, form, rhythm or idea that begins in one painting may find a different articulation in the next.
▲ From left. “Stillleben (Window)” (2023) by Athene Galiciadis. Photo by Malle Madsen.
“Stillleben (Reflection on Longings and Belongings)” (2021) by Athene Galiciadis. Photo by Andreas Zimmermann. Both works were created within such a process. They carry traces of multiple explorations and conversations taking place across different canvases at the same time. Looking back, I see each work as part of an ongoing reflection on questions that continue to occupy me: belonging, displacement, memory, inheritance and transformation. Rather than offering answers, the painting became a space where these themes could coexist and interact.
Q. How did the title “Stillleben (Reflection on Longings and Belongings)” come to the work and what does it add to the viewer’s understanding of the piece?
The title emerged from two conditions that often feel inseparable. Questions of migration, displacement, in-betweenness, transformation, inheritance and identity run throughout my practice and shape how I understand the world. What does it mean to belong? Who is included and who remains outside? Belonging can offer shelter, care and nourishment, but it can also produce boundaries and exclusions.
Longing is particularly difficult to describe. For me, it is often connected to a desire to bridge a gap that is always present but was never entirely my own. It can be inherited across generations, carried through stories, silences, memories and cultural interruptions. It is a longing for connection, continuity and understanding, while knowing that some distances can never be fully overcome.
The same structures that provide comfort and a sense of home can also become mechanisms of separation and exclusion. For me, “Stillleben (Reflection on Longings and Belongings)”inhabits this space of contradiction. It reflects on the simultaneous desire to belong and the awareness that belonging is never simple, fixed or innocent.
Where Art Finds New Meaning at Home
Q. Samsung Art Store gives people a way to encounter world-class art in the spaces where they live. What interests you about that everyday relationship with artwork?
What interests me most is the possibility of creating an everyday relationship with art. Some of the most meaningful encounters with artworks happen not in museums, but in the spaces where we live and spend our time. When you encounter an artwork repeatedly, it becomes part of your daily life and the relationship deepens over time to become a piece of your memories and personal history.
This resonates with my interest in collaboration, participation and community building. I enjoy forms of access that allow art to enter everyday environments. Through projects such as Actioning, I have explored how meaning emerges through shared experiences and sustained engagement. I see art as something that can create connections and become part of a shared cultural life.
Q. How do you think the experience of viewing art changes when a work becomes part of a home environment?
I think the experience becomes slower and more intimate. In a museum, we often encounter artworks briefly and alongside many others. At home, the relationship unfolds over time and the artwork becomes part of everyday life.
You might notice it while drinking your morning coffee, passing through a room or returning home after a difficult day. Sometimes you look closely; other times it simply exists in the background. Yet it continues to shape the atmosphere of a space.
▲ “Stillleben (Reflection on Longings and Belongings)” (2021) by Athene Galiciadis is displayed on the 2026 OLED TV S95H. The work becomes an ongoing relationship. Meanings can shift over time and details that initially went unnoticed may suddenly become important. As the viewer changes, the work changes too. This reflects how I understand art: not as a fixed message, but as something open that continues to generate new associations.
“Some of the most meaningful encounters with artworks happen not in museums, but in the spaces where we live and spend our time.”
Q. For viewers who may discover your work for the first time through Samsung Art Store, what would you hope they take time to notice?
I would invite them to spend a little time with the work and allow their eyes to wander. At first glance, my paintings may appear structured, repetitive or geometric. But if you stay with them for a while, small shifts, irregularities and transformations begin to emerge.
I hope viewers notice that nothing is ever entirely fixed. Forms repeat, but they also change. Colors overlap, reveal and conceal one another. What may initially seem stable gradually becomes more fluid and complex.
Perhaps most of all, I hope people allow themselves to experience the work without feeling the need to immediately understand or interpret it. Much of my practice is concerned with things that exist between categories: between belonging and displacement, order and unpredictability, memory and imagination. These are experiences that cannot always be translated into words.
If viewers take the time to notice the rhythms, layers and subtle variations within the work, they may discover that the painting is less about providing answers than about creating space for reflection, curiosity and personal associations. I hope everyone can find their own point of entry and build their own relationship with the work over time.
▲ Samsung’s 2026 Art TV lineup offers digital collections of curated artworks through Samsung Art Store.
(From left) 2026 OLED S95H, The Frame Pro and Micro RGB. Samsung Art Store is an art subscription service available on Samsung Art TVs. The service offers more than 5,000 artworks in 4K quality from over 800 artists through more than 80 partners. Available across Samsung’s expanded 2026 Art TV lineup, Samsung Art Store brings curated artwork into everyday spaces through Samsung’s display technology and design.
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