Samsung’s Cutting-Edge LED Displays Power Amazon’s Culver Post Studio
-
Similar Topics
-
By Samsung Newsroom
Samsung Electronics today announced that Pixar Animation Studios has mastered its new animated film “Elemental” — released globally on June 16 — as 4K theatrical High Dynamic Range (HDR) content available exclusively on Samsung Onyx, the world’s first Cinema LED screen. Those who view the film at an Onyx theater will enjoy a more captivating and vibrant viewing experience through next-generation picture quality with 4K theatrical HDR.1
Samsung Onyx, the world’s first Digital Cinema Initiatives (DCI)-certified cinema display for theatrical exhibition, is an LED screen that provides exceptionally vivid color and the most detail-rich content. It transcends the traditional projector-based systems that have been the industry standard for more than 100 years by overcoming limited contrast ratio and brightness, delivering millions of additional colors that traditional projection does not.
Pixar, an Academy Award® winning animation studio, mastered the film in 4K theatrical HDR to exemplify its bright, sharp, rich and detailed imagery, extending beyond the capabilities of Standard Dynamic Range (SDR) theater-based projectors. Additionally, Pixar pairing its reach with Samsung’s visual technology expertise has resulted in the largest cinema LED presence of any brand in the theatrical space. Moviegoers can enjoy 4K HDR mastered “Elemental” exclusively on Onyx screens.
“Pixar is known for pushing the boundaries of both technology and art, continuing that legacy with our latest film, Elemental,” said Dominic Glynn, Senior Scientist at Pixar. “With Onyx, Samsung has taken a bold leap forward, deploying extraordinary technology at a scale that enables a compelling step-change in cinema image quality. For the first time, audiences will be able to experience our highest brightness, rich, detailed HDR imagery on large, sharp cinema screens that showcase Pixar’s most ambitious work to date. HDR cinema delivers a genuinely fresh visual experience to our global audiences, and the filmmaking teams at Pixar are excited to share this unique version of Elemental with the world.”
Starting with “Elemental,” Pixar plans to continue mastering 4K HDR content for Samsung Onyx to ensure the film is viewed the way creators intended for the best possible viewer experience.
“With Pixar’s new movie, we present 4K HDR content exclusively on cinema LEDs for the first time in the industry,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to actively expand partnerships in the movie industry based on our leading LED technology innovation that expresses accurate image quality and vivid colors not available anywhere else.”
Samsung Onyx can accommodate virtually any venue configuration while delivering unparalleled picture quality, technical performance and reliability beyond that of traditional projector-based operations. The extraordinary display combines 4K resolution, HDR picture quality and 300nit peak brightness — nearly six times greater than standard projector technologies.
Starting with the world’s first cinema LED screen at Lotte Cinema World Tower, Seoul in July 2017, Samsung has now supplied Onyx screens to 120 movie theaters around the world.
About Pixar Animation Studios
Pixar Animation Studios, a wholly owned subsidiary of The Walt Disney Company, is an Academy Award®-winning film studio with world-renowned technical, creative and production capabilities in the art of computer animation. The Northern California studio has created some of the most successful and beloved animated films of all time, including “Toy Story,” “Monsters, Inc.,” “Cars,” “The Incredibles,” “Ratatouille,” “WALL•E,” “Up,” “Brave,” “Inside Out,” “Coco” and “Turning Red.” Its movies and technology have won 40 Academy Awards® and the films have grossed more than $14 billion at the worldwide box office. “Elemental,” Pixar’s upcoming 27th feature, releases in theaters June 16, 2023.
1 The availability of “Elemental Mastered for Onyx” may vary by region and theater.
View the full article
-
By Samsung Newsroom
The way people consume content is becoming more and more diversified as we find ourselves spending more of our leisure time in the comfort of our own homes. Even the way we enjoy movies is changing – increasingly, people are choosing to enjoy the latest releases via streaming or Over the Top (OTT) platforms instead of in a theater.
But this change in viewing trends doesn’t mean that you should have to miss out on the immersive, cinematic experiences that movie theaters are able to provide. In order to help provide you with the tools to enjoy cinema-esque picture and sound quality when watching a movie at home, Samsung Newsroom has done a deep dive into the Samsung Neo QLED 8K and the latest premium soundbar.
1. Catch All the Fine Texturing and Details On-Screen Thanks to Quantum Mini LEDs
Even for fast-paced action films, your display should be able to keep up without you missing a single moment of the movie. In order to achieve this, the control your TV has over its LED lights is important for delivering details – which is why the 2021 Neo QLED 8K comes equipped with Quantum Mini LED1 for more precise control of thousands of tightly-packed LEDs.
Samsung Electronics’ proprietary micro-layer technology expresses images more vividly and accurately. Micro layers inside each LED eliminate unnatural noise among thousands of LED elements – the secret behind how these TVs can express all the fine details on-screen, including a character’s skin tone and even their drops of sweat.
2. Never Miss a Moment of the Action, Even in Darkness, With Quantum Matrix Technology
Detailed blacks and high contrast are key to delivering realistic fight scenes that take place in darkness in action movies. Quantum Matrix Technology, Samsung’s proprietary local dimming technology, allows for clear contrast between dark and light areas on-screen.
Quantum Matrix Technology enhances the LED brightness level from 10-bit to 12-bit, which means that the TV can control its lighting up to 4,096 levels – four times2 more than conventional displays. The TV’s local brightness booster efficiently distributes power and improves peak brightness by harnessing unused electrical power from darker areas to brighter ones.
3. Enjoy the Classics Upscaled to High Resolution With the Neo Quantum Processor
When watching classic movies, you may often find that the picture quality is poorer compared to the movies produced today, and may also have found yourself wishing that the picture and resolution were better. The Samsung Neo QLED 8K is capable of upscaling the picture quality of a movie, even older ones, to a higher resolution thanks to its Quantum Mini LEDs, Quantum Matrix Technology and its Neo Quantum Processor, which is armed with powerful AI upscaling technologies.
Based on an artificial neural network, the Neo Quantum Processor’s deep learning imitates the learning mechanism of humans to train its AI. The Neo QLED 8K’s Neo Quantum Processor now uses 16 multi-neural networks, whereas conventional technologies only use a single neural network. Each of the 16 networks divides up the content based on the input resolution and picture quality and then accurately analyzes all kinds of factors including edge handling, details and noise level. This then allows the processor to enhance a movie’s picture clarity without stalling, even for movies made in lower resolutions.
4. Immerse Yourself in Ultimate Sound With the World’s First 11.1.4-Channel Dolby Atmos Soundbar
A truly cinematic viewing experience isn’t complete without a sound system capable of creating truly immersive and realistic audio experiences. Given the growing number of users who enjoy watching movies at home, the need for premium sound experiences capable of delivering you that realistic rain downpour or airplane departure is also growing.
The immersive sound in a movie theater comes from high-performance speakers that fill both the walls and the ceiling; Dolby Atmos movie theaters use up to 400 speakers to create that audio experience. But now, with the Samsung HW-Q950A soundbar, you, too can enjoy a theater-like three-dimensional experience at home without the need to install any extra speakers thanks to its 11.1.4 channel speakers and Dolby Atmos technology.
5. A TV and a Soundbar That Operate in Perfect Harmony Thanks to Q-Symphony
When connecting your soundbar to the TV to watch movie at home, your TV’s built-in speakers are automatically disabled to allow the soundbar to emit sound due to technological limitations regarding compatibility between different devices and content. Samsung has been working to overcome this issue with its industry-leading TV and audio technology.
With the newly-introduced Q-Symphony, Samsung TVs and soundbars work together to produce the most room-filling surround sound experiences. While the soundbar itself is capable of providing rich and deep audio on its own, Q-Symphony lets you enjoy another level of cinematic experience at home as both the TV and the soundbar work together.
Samsung Audio Lab is behind the success of this technology. Samsung Electronics established the Samsung Audio Lab in California, United States in order to gather top-level sound experts and engineers to continue developing audio technologies and provide the best possible sound experiences to users.
1 Compared to the LED module height featured in the 2020 Samsung UHD TV, each 2021 Neo QLED 8K’s Quantum Mini LED is 1/40 the size.
2 10-bit: 210 = 1,024 levels of control; 12-bit: 212 = 4,096 levels.
View the full article
-
By Samsung Newsroom
Many of us remember playing with clay in childhood, making sculptures of all shapes and sizes. Clay is a medium that allows us to bring imaginary worlds to life in new and exciting ways, realize our dreams and create unique experiences that are special to us as individuals.
Jay, a professional clay artisan, knows better than anyone the charm of bringing dreams to life with clay. Through his partnership with Samsung Electronics, he managed to capture the monitor of every gamers’ dreams as it has never been seen before – the Odyssey Neo G9 at a scale of 1:10.
In order to hear more about the process that went into developing this extra-special clay creation for Samsung, Samsung Newsroom sat down with Jay to get some behind-the-scenes insights.
Embracing a New Subject Matter
Having made a name for himself by crafting intricate sculptures of sports stars and celebrities, Jay is not one to shy away from a challenge. “As a clay artist, I am always willing to try different things and embrace new subject matters,” he noted. “My previous works are mostly about people or animals, but when Samsung reached out asking me to make a sculpture of their leading gaming monitor, I thought that this would be a great challenge for me.”
But sports stars, celebrities and pets pose different challenges to that of crafting products such as monitors. “The biggest difference between making human figurines and crafting this monitor with clay is that the techniques used are completely different.”
From Technology to Art
People might underestimate how long a sculpture measuring just 12.5cm wide and 6cm tall takes to create. Given every intricate detail that has to be considered, paired with the truly unique design of the Odyssey Neo G9, the process was a labor of love for Jay.
“I wished to fully replicate the monitor using clay,” assured Jay. “In order to achieve this, I needed to be sure to include as many of its details as possible and sculpted the work in precise proportion to the real product.” All in all, creating the replica of the full gaming setup – including the monitor, a model of professional gamer Faker, a computer, a desk and a chair – took a total of around 10 days.
The unique design of the monitor meant that choosing a specific feature to highlight during the sculpting process was no easy process. But for Jay, a few features stood out to him immediately. “During sculpting, I wanted to highlight the impressive size of the monitor, which is 49-inches and filled my whole desk,” he noted. “The monitor has a 1000R curvature, one of the main things you just can’t miss about it, and when it’s turned on, its mind-blowing backlighting system changes color according to the colors on-screen. I just knew I had to highlight these things in my work.”
Bringing the Unique Form of the Odyssey Neo G9 to Life
While the end result is truly impressive, the sculpting process was not without its challenges. “The thing that took the longest was crafting the curvature of the Odyssey Neo G9,” said Jay. “I had to sculpt the curvature of the monitor slowly using a small knife – something that was definitely one of the most time-consuming steps throughout the whole process.”
Thanks to Jay’s dedicated efforts, his clay replica boasts a perfect 1000R curvature, just like the real-life Odyssey Neo G9 monitor. “Along with its stand-out curvature, I wanted people to get a feel for its shiny finish that struck me so much when I first unboxed the monitor,” he noted. “To present this glossy white exterior as is featured on the product, I polished the surface of the clay to make it shine.”
What’s more, the Odyssey Neo G9’s rear infinity core lighting and CoreSync is one of the most notable features of the monitor. CoreSync is the technology that automatically analyzes the color at the center of the screen and radiates the same color lighting from the back – and it wasn’t an easy feat to recreate this.
“While it took a significant amount of time to fully represent the overall appearance of the monitor, the lighting in particular generated the most challenges during the whole process,” Jay recalled. “I spent a long time trying various methods before finding the best way to present this synchronous lighting capability. After learning about the different color settings in the lighting system of the real monitor, I decided to use LED lights with similar colors to mimic the system as closely as possible.” While this approach may seem simple enough, it wasn’t the only element Jay had to consider.
“The most difficult challenge was in finding a material to cover the LED lights in order to let the light shine through,” said Jay. “I initially used clay to cover the light, but the lack of transparency didn’t allow the light through, and when I tried a thin white plastic film, I still faced the same issue. Finally, I decided to use lamination paper, as it is both thin and transparent, which covered the LED lights while still letting light through. I was very relieved that my hard work indeed paid off.”
Taking the Monitor Experience to New Levels
After replicating the monitor, Jay concluded that not only is the Odyssey Neo G9 a piece of technological innovation – it is also art. “Its appearance, the curved design and the unique backlighting system are what truly make it a piece of art,” noted Jay. What’s more, Jay’s viewers enjoyed the finished replica just as much as he did. “My viewers really like the work and even wanted to see more of the production process behind it.”
With this astonishing clay replica, Samsung and Jay have brought the monitor category to life in ways never seen before – just as the Odyssey Neo G9 itself is a culmination of Samsung’s efforts to transform the gaming experience for players around the world.
To see more about how Jay brought the Odyssey Neo G9 to life with clay, take a look at the video here.
View the full article
-
By Samsung Newsroom
As the home environment has evolved and grown in significance for consumers, so, too, has the demand for a more varied range of content consumption options – and formats – continued to rise. The Premiere is Samsung’s latest solution for those seeking the ultimate in in-home cinema experiences, as it is a lifestyle projector that offers whatever viewers might want in terms of size, screen quality and mobility.
Not only does The Premiere bring a maximum screen size of 130 inches to life wherever you may want it, it is simple and easy to install so that you can create a small cinema of your own anywhere in your home. Samsung Newsroom tried out The Premiere to experience how the projector brings the home cinema experience to life.
Design: An Aesthetically Pleasing Shape and Finish for a Modern Touch
As The Premiere is entirely white, it is able to fit in smoothly with any interior design aesthetic. Furthermore, its rounded edge is accentuated with a Kvadrat fabric finish to evoke cozy and modern simplicity.
How to Use: Easy Placement Against Any Wall
When you think of installing projectors, the first thing that might come to your mind is a myriad of cables, fixtures and other components. However, The Premiere’s installation is as simple as plugging in its power cable and connecting it to a wireless network, meaning that even the least tech-savvy of users can set up the projector with ease and start using it quickly and seamlessly.
What makes this easy installation possible is the way in which The Premiere has been designed to project. Compared to conventional projectors which require up to 3 or 4m of distance from the wall in order to provide big-screen projections, The Premiere is an ultra-short throw projector capable of creating a screen size of 100 inches when placed between 11.3cm and 30.3cm away from the wall.1 To put it simply, there is no need to rearrange your interior design in order to install your new projector – The Premiere necessitates just some simple organization to accommodate its easy installation. Furthermore, The Premiere possesses a compact size that means users can easily install and rearrange the projector on their own.
Picture Quality: Vibrant 4K Resolution, Regardless of Disruptions
The Premiere is available in two models – a Triple Laser-enabled model (LSP9T) and a Single Laser-enabled model (LSP7T). Samsung Newsroom tried out the Triple Laser model that features an RGB of red, green and blue colors as its laser source.
The Premiere elevates the color display of its projection to 147% of the DCI-P32 color gamut – capable of bringing a sunset shot, for example, to life. Users can enjoy truly authentic renderings of the unique colors and vibrant tones of all their favorite iconic scenic shots.
In order to allow users to enjoy the screen during daytime conditions, The Premiere features high brightness and contrast ratio levels. The projector tops out at 2,800 ANSI lumens3 of brightness, the equivalent brightness of 2,800 candles. On top of that, as The Premiere’s 2,000,000:1 contrast range delivers all the most subtle contrast differences, users can enjoy a cinema-like experience wherever they want.
So what about The Premiere’s screen size, one of its unique features? The Triple Laser-enabled model allows you to enjoy a screen of up to 130 inches in size when the projector is placed 23.8cm away from the wall. Regardless of where a user is seated, the 4K screen is capable of showcasing content in all its glory at any angle, meaning that friends and family alike can benefit from the experience.
Sound: Immersive Audio with No Extra Speakers Required
As virtual concerts become more and more accessible these days, users have many ways to connect with their favorite artists while at home. The Premiere is capable of bringing an immersive concert experience right to you in your living room as it is equipped with 40W of premium speakers and woofers built directly into the projector and enhanced with Acoustic Beam technology to maximize sound from all angles. As the sound is emitted from 44 sound holes on both sides of the projector, there is no need to install extra speakers as the sound permeates the entire room to provide you with a captivating audio experience.
Smart TV Features: Seamless Support for Voice Recognition, Mobile Connectivity and Gaming
The Premiere provides users with a full smart TV experience through access to all kinds of content when connected to the Internet. Once you’ve connected to a wireless network and entered the Menu, a range of content from providers such as Netflix, YouTube and Amazon Prime Video are available – and you can even search for the content you want to watch using voice recognition.
The Premiere also supports Tap View to allow you to share what you are viewing on your smartphone4 onto its bigger screen. By gently touching the side of The Premiere with your smartphone, the content playing will be mirrored automatically onto The Premiere’s screen. If you’re looking to quickly showcase pictures or videos you’ve taken to family and friends on a bigger screen, this feature can come in particularly useful.
The experiences recounted above are just the beginning of all the different ways you can enjoy The Premiere. Users can enjoy the ultimate in gaming experiences thanks to its high-quality screen and exceptional sound. The Premiere comes with three HDMI ports and one USB port to enable seamless connection to a gaming console.
As an easy-to-install projector with a maximum 130 inch-screen size and vibrant color, The Premiere breaks down any stereotypes about projectors. If you’re looking for a television that offers space-saving efficiency and the ultimate in immersive viewing experiences provided by ultra-high definition screen quality, large screen size and exceptional sound, The Premiere is the right choice for you.
* The images shown in this article are simulated.
1 In order to create a projection screen size of 100 inches, The Premiere LSP9T model needs to be 11.3cm away from the wall and The Premiere LSP7T needs to be 30.3cm away.
2 Digital cinema color standards for projecting digital film
3 The level of brightness based on American National Standards Institute (ANSI)’s standard for expressing the brightness of how a projector projects.
4 Available for Galaxy smartphones with Android 8.1 or above. Feature is operational when both the mobile device and The Premiere are switched on.
View the full article
-
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.