Samsung’s Cutting-Edge LED Displays Power Amazon’s Culver Post Studio
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By Samsung Newsroom
Samsung Electronics today announced a new 14-meter standard size for its Onyx (ICD model) cinema LED lineup at CinemaCon 2026, expanding the platform into larger premium auditoriums. The new model is designed for Premium Large Format (PLF) theaters and delivers the same picture quality, reliability and scalability that define the Onyx platform at a larger scale.
As cinemas raise the bar on premium, differentiated experiences, larger-format auditoriums are becoming a key priority for exhibitors. Samsung’s new 14-meter format1 is designed to meet this demand — enabling greater immersion, optimized seating layouts and more efficient use of theater space.
“People go to premium theaters for something they cannot recreate at home,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “That raises the bar for every part of the auditorium, starting with the screen. Samsung’s new 14-meter Onyx gives exhibitors a way to bring the premium experience to larger auditoriums, helping turn moviegoing into a destination again.”
Expanding Premium Cinema Experiences With Screens Up to 20 Meters
Since its debut in 2017, Samsung Onyx has broadened what cinema LED can deliver with deep blacks, rich color and striking contrast. Following last year’s launch of the 5-meter model for boutique theaters and the 10-meter model for premium auditoriums,2 Samsung is now expanding the lineup with a 14-meter standard size designed for larger theater environments.
The new model brings the same core Onyx experience — including support for up to 4K 120Hz,3 exceptional clarity and ultra-smooth motion — while introducing two distinctions tailored to the 14-meter format:
3.3mm pixel pitch: optimized for the 14-meter format to deliver sharp, consistent image quality on a larger screen. Flexible scaling support: enables the 14-meter format to expand up to 20 meters — more than doubling total screen area without compromising presentation quality. Individual LED cabinets can be added to the sides and bottom to achieve the desired size, creating a seamless, floor-to-ceiling visual experience. As the world’s first DCI-certified cinema LED display,4 Onyx supports both scope (2.39:1) and flat (1.85:1) aspect ratios. Samsung’s HDR technology delivers peak brightness of up to 300 nits — approximately six times brighter than conventional cinema standards.5 Onyx also achieves 100% color volume at peak brightness, while its infinite contrast ratio enables true black levels for deeper immersion and greater detail in dark scenes.
Beyond traditional movie screenings, Onyx is also well-suited for alternative content such as live sports, concerts, gaming events and corporate presentations. Unlike conventional projection-based systems, the Onyx LED screen delivers consistent brightness and image quality regardless of screen size or seating position. Compatibility with Dolby and GDC media servers also helps support streamlined theater management.
Onyx Builds on Global Adoption Across Premium Cinemas
Since launching the latest Onyx lineup (ICD model) last year, Samsung has expanded its presence in premium cinema through growing exhibitor adoption and high-profile installations. One of the latest examples is Pathé Dar Essalam in Rabat, Morocco, where the latest Onyx has been installed as part of a newly developed premium cinema complex in the city’s luxury district.
Designed in collaboration with Pathé’s headquarters, the venue is positioned as a flagship destination comparable to Pathé Palace in Paris, with all four auditoriums equipped with Onyx displays in 10-meter, 5-meter and scaled 6.4-meter configurations. With 12 Onyx screens in total — including four of the latest Onyx screens — Pathé now operates more Onyx screens than any other cinema company in Europe.
Samsung’s momentum with the latest Onyx lineup also extends to the United States. In December 2025, Trilith Cinemas in Fayetteville, Georgia became the first U.S. theater to premiere the latest generation of Samsung Onyx cinema LED screens, installing them across 5 auditoriums. Located in one of the country’s most active production communities, the theater offers audiences a setting that matches the scale, visual detail and creative intent of the production process.
“The future of exhibition is driven by innovations that elevate how audiences experience film,” said Bo Chambliss, President of Georgia Theatre Company. “Partnering with Samsung to bring the latest Onyx Cinema LED to GTC Trilith Cinemas marks a meaningful step forward. With exceptional brightness, contrast and color accuracy, Onyx sets a new standard for image performance while remaining true to the filmmaker’s intent. Its reliability allows us to deliver a consistently premium experience for our guests — a natural fit for a location so closely connected to the creative community.”
Attendees at CinemaCon 2026 can learn more about Samsung’s latest cinema innovations at Samsung’s booth in Roman Ballroom 1&2 at Caesars Palace in Las Vegas, featuring the latest Onyx cinema LED display, glasses-free 3D Spatial Signage and a 115-inch digital signage display. Running April 13-16, CinemaCon is the official convention of Cinema United and the motion picture theater industry’s largest annual gathering.
For more information, please visit www.samsung.com.
All measurements in meters and feet refer to screen width, while all measurements in inches denote diagonal. ︎ All measurements in meters and feet refer to screen width, while all measurements in inches denote diagonal. ︎ Based on the screen’s internal data bandwidth. Actual frame rates may vary depending on the connected IMB. ︎ Digital Cinema Initiatives (DCI) is a consortium of major studios formed to establish specifications for an open architecture for digital cinema systems. ︎ “Conventional cinema standards” refers to specifications established by Digital Cinema Initiatives (DCI) for traditional projection systems. Peak brightness of up to 300 nits is supported when used in conjunction with a DCI-HDR supported IMB. ︎ View the full article
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By Samsung Newsroom
Samsung Electronics today announced its partnership with the 2025 Asian World Film Festival (AWFF) as the festival’s official display technology sponsor. This year’s event — held November 11–20, 2025 in Culver City, California — will include screenings and key events presented on Samsung’s Onyx Cinema LED screens at the Culver Theater, the festival’s official venue.
Now in its 11th year, the Asian World Film Festival brings together acclaimed filmmakers and award-contending titles from across more than 30 Asian countries, serving as a cultural bridge between East and West. By supporting AWFF, Samsung underscores its commitment to advancing cinematic innovation and empowering creators through technology that enhances visual storytelling.
“Samsung is proud to support the Asian World Film Festival and celebrate filmmakers who are redefining storytelling on the global stage,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through Samsung Onyx, audiences can experience cinema with a level of precision and realism that mirrors the director’s true intent.”
▲ The festival’s opening and closing films, along with awards ceremony, will be presented in Samsung Onyx auditoriums at the Culver Theater.
Elevating the Cinema Experience With Samsung Onyx
Samsung’s Cinema LED Onyx screen will take center stage at AWFF, transforming how audiences experience films at the Culver Theater. Key moments — including the opening and closing films and the awards ceremony — will be presented in Onyx auditoriums, where the festival’s cinematic artistry meets Samsung’s cutting-edge innovation.
As the world’s first DCI-certified cinema LED display,1 Samsung Onyx redefines the moviegoing experience by replacing traditional projection-based systems with advanced LED technology that delivers vivid color, true black levels and exceptional brightness. The result is a brilliantly immersive HDR viewing experience that faithfully preserves each filmmaker’s creative vision, ensuring every detail is seen just as it was meant to be.
“The Asian World Film Festival is dedicated to showcasing the highest standards of cinematic excellence,” said Georges N. Chamchoum, AWFF Executive Director. “Partnering with Samsung allows us to deliver the next-generation viewing experience that elevates the artistry and visual storytelling of every film we present.”
The Culver Theater features four Samsung Onyx Cinema LED auditoriums and one Samsung The Wall 8K LED auditorium, making it one of the most advanced LED multiplexes in the world.
Leading Industry Dialogue on the Future of Cinema
As part of its ongoing commitment to advancing cinematic innovation, Samsung will host a panel discussion, “Redefining the Cinema Experience With Samsung Onyx,” in collaboration with the Asian World Film Festival on Saturday, November 15, 2025, at the Culver Theater.
The session — featuring a panel of leading filmmakers, cinematographers and industry experts — will explore how LED display technology, including Samsung Onyx, is redefining the creative and technical frontiers of filmmaking. Discussions will focus on how advancements in color accuracy, contrast and dynamic range are empowering directors and cinematographers to bring their stories to life in new and immersive ways.
A Shared Commitment to Innovation and Artistry
Beyond the festival, Samsung continues to drive innovation across the global cinema industry as well. Earlier this year, the company introduced the new Onyx (ICD model) — the latest evolution of the world’s first DCI-certified LED cinema display — at CinemaCon 2025 in Las Vegas.
The upgraded Onyx combines brilliant HDR performance with peak brightness of 300 nits, frame rates up to 120Hz in 4K2 and precise DCI-P3 color accuracy, delivering ultra-smooth motion and lifelike visuals in every frame. Its scalable design, available in 5-, 10- and 14-meter sizes, allows theaters to maximize screen size without sacrificing image quality, while an industry-first 10-year warranty ensures reliability and long-term value.3
Through these innovations, Samsung is redefining the cinematic experience — empowering filmmakers, exhibitors and audiences to experience the emotion, color and detail exactly as it was envisioned.
Digital Cinema Initiatives (DCI) is a consortium of major studios formed to establish specifications for an open architecture for digital cinema systems. ︎ Based on the screen’s internal data bandwidth. Actual frame rates may vary depending on the connected IMB. ︎ Based on internal research and publicly available information. Onyx includes a standard five-year warranty on parts, with options to extend coverage up to 10 years. ︎ View the full article
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By Samsung Newsroom
As the film began, a quiet gasp of awe rippled through the audience. When the screen illuminated the dark theater, every frame came to life with an unprecedented level of clarity. The characters’ subtle expressions were vividly defined, while even the dimmest scenes unveiled striking contrasts and layers of intricate details.
Samsung Onyx is the world’s first cinema LED display, introduced by Samsung Electronics in 2017. The first theater equipped with Samsung Onyx opened that same year at Lotte Cinema World Tower in Seoul, Korea, followed by five additional Lotte Cinema locations1 around the country.
Now, in October 2025, the latest evolution of Samsung Onyx — the company’s first major update to the technology in eight years — makes its Korean debut at Lotte Cinema Sillim’s Gwang-eum LED theater, the cinema brand’s seventh LED venue.
So why is Lotte Cinema expanding its lineup of cinema LED theaters and moving away from traditional projectors? Samsung Newsroom visited the new Gwang-eum LED theater to experience the difference firsthand and hear what moviegoers and theater representatives had to say.
▲ Lotte Cinema Sillim’s Gwang-eum LED theater, where Samsung’s latest Onyx technology made its Korean debut
A Rich Interplay Between Contrast and Color
▲ At Lotte Cinema Sillim’s Gwang-eum LED theater, a Samsung Onyx trailer plays before each movie begins. The difference was clear the moment the screen lit up. As fine beams of light gradually filled the pitch-black display, Samsung Onyx delivered breathtaking contrast and deep blacks, while the interplay of light and color revealed an exceptional range of hues that almost felt tangible.
▲ The Samsung Onyx display delivers 4K resolution with 100% DCI-P3 color coverage, reproducing every hue and texture just as film creators intended — without distortion. Unlike conventional projector systems, Samsung Onyx generates its own light through LEDs, producing perfectly defined blacks and whites along with an exceptionally rich color palette. Its outstanding contrast ratio and deep blacks ensure uniform brightness across the entire screen without light bleed, allowing even the darkest scenes to maintain their texture and depth.
▲ The Samsung Onyx screen delivers brilliant HDR visuals with peak brightness levels of 300 nits (87.6fL), true black levels and precise color accuracy. “Even during the brightest and darkest scenes, my eyes didn’t feel strained,” shared moviegoer Jeonghyeon Yoon after watching a popular animated film at the theater. “The frames flowed so smoothly that it made watching the movie even more enjoyable.”
The vivid color and contrast of the Samsung Onyx screen appeal not only to audiences but also to animation filmmakers. “On the Onyx, these little details were perfectly visible —details which give a lot to the atmosphere, to the peaceful tone of the scene,” said Matīss Kaža, producer of the dialogue-free animated film “Flow” — which won a Golden Globe® Award for Best Motion Picture — Animated and an Academy Award® for Best Animated Feature. “Cinema is all about detailing in the visual storytelling, and this comes through on Onyx very well.”
In addition, Pixar Animation Studios has collaborated with Samsung to master its animated films such as “Elemental,” “Inside Out 2” and “Elio,” making them available in 4K theatrical HDR format compatible with Samsung Onyx.
▲ (From left) Jinha Jeong and Yongseop Yoon of Lotte Cultureworks note that Samsung’s ongoing technological innovation and reliable product quality have enabled the delivery of a consistently premium cinema experience. “Samsung Onyx enables sophisticated color expression and reproduces true blacks, earning highly positive feedback from audiences,” said Jinha Jeong, Senior Manager at Operations Innovation Team, Lotte Cultureworks. “Many animation fans now say that certain movies must be watched in Onyx LED theaters. With such strong audience satisfaction, LED theaters have now established themselves as one of Lotte Cinema’s signature screening formats.”
Mega-Sized Screens That Transform the Atmosphere
The evolution of Samsung Onyx goes beyond picture quality. The 2025 model (ICD) is reshaping not just the visuals but the very environment of the moviegoing experience.
A new screen nearly 11 meters wide has been installed at Lotte Cinema Sillim’s Gwang-eum LED theater — the largest size possible within the theater’s dimensions. This was made possible by Samsung Onyx’s flexible scaling options, which allow for custom sizing beyond the standard widths of 5 meters (1.25 mm pixel pitch), 10 meters (2.5 mm) and 14 meters (3.3 mm).2 In Lotte Cinema Sillim’s case, additional cabinets were added to the sides and bottom of the standard 10-meter model, enlarging the display by more than 30%.
“Due to the structural limitations of the Sillim branch, we were previously able to install only a 10.24-by-5.4-meter LED screen,” Jeong explained. “However, with Onyx’s scalability, we expanded it to 11.52 by 6.3 meters,3 creating a captivating sense of immersion that fills the viewer’s entire field of vision.”
▲ Yongseop Yoon and Jinha Jeong explain that thanks to Onyx’s scalability, they were able to install the largest possible screen for the Gwang-eum LED theater’s space. In Samsung Onyx-equipped theaters, every seat offers a crystal-clear view without edge distortion or resolution loss, ensuring an optimal viewing experience from any angle. Unlike traditional projector-based theaters, Samsung Onyx delivers uniform brightness and color accuracy across the entire screen for every single viewer.
▲ The Onyx screen’s ability to reproduce the colors and textures exactly as creators intended allows viewers to enjoy vivid, distortion-free images without loss of resolution — no matter where they sit in the theater. “Dynamic scenes such as explosions and battles appeared incredibly sharp, and the vibrant colors made the viewing experience even more immersive,” shared Eunjeong Lim, another moviegoer, after watching a film at the Gwang-eum LED theater.
“Even the outlines of the subtitles were crystal clear, and compared to other screens, the colors felt noticeably richer and more vivid,” added fellow viewer Byeongrok Kang.
▲ Both on-screen text and subtitles appear exceptionally sharp and clear on Onyx screens. In addition, Samsung Onyx delivers peak brightness levels of up to 300 nits — about six times brighter than conventional projector systems — offering crisp, lifelike visuals even in well-lit environments. This enables theaters to use the space not only for movie screenings but also for a wide range of events such as live concert broadcasts, sports match screenings and dining cinema experiences.
“When watching concert footage, the LED screen vividly captures even the darkest corners of the stage,” Jeong explained. “In the Gwang-eum LED theater, where the Onyx screen is paired with powerful sound, audiences can immerse themselves to an astonishing degree.”
“We’re expanding differentiated services like Onyx LED theaters to deliver a more vivid and immersive viewing environment that can only be experienced in cinemas,” said Yongseop Yoon, Head of Projection System Network Operation Center (NOC) at Lotte Cultureworks. “Beyond technological advancement, our goal with the Samsung Onyx screen is to convey the emotional essence of film in its purest form.”
“Personally, I highly recommend watching a visually stunning sci-fi movie at the Gwang-eum LED theater in Sillim,” he added.
Entering the Next Generation of the Cinema Experience
Samsung Onyx is more than just an LED screen — it’s a space where viewers can experience the future of cinema right before their eyes. Those who have experienced the cutting-edge technology often comment that they can’t wait to experience it again.
“The speed and intensity of the action scenes felt very real, and the vivid colors made me feel as if I were part of the movie,” Lim shared. “With this level of picture and sound quality, I definitely want to watch my next film at an Onyx theater.”
“For films by directors like Makoto Shinkai, where color and visual style are essential, watching them here would feel completely different,” added Jeonghyeon Yoon.
In an era when the boundaries between streaming and theatrical releases are becoming increasingly blurred, Samsung Onyx reminds viewers of the irreplaceable emotion that only theaters can provide. The growing popularity of special sing-along screenings and theatrical releases of animation series proves that the in-theater experience remains truly unique.
Audiences today seek theaters that offer ultimate immersion and an experience that rekindles the magic of cinema. That’s why the phrase “a movie that has to be watched in a theater” still holds true. Amid this shift, Samsung Onyx is redefining the value of theaters through technological innovation and by opening new possibilities for cinematic experiences. The future of cinema that Samsung Onyx envisions is already unfolding — right before our eyes.
▲ With its exceptional image quality and superior space efficiency, Samsung Onyx is shaping the future of cinema. Charlotte Private at Lotte World Tower, Konkuk University Entrance, Suwon, Cheonan Buldang and Busan Centum City in addition to the inaugral World Tower screen ︎ 5, 10 and 14 meters correspond to 16, 33 and 46 feet, respectively ︎ Roughly 38 by 20 feet ︎ View the full article
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By Samsung Newsroom
Samsung Electronics today announced the European launch of its latest Onyx (ICD model) cinema LED screen at CineEurope 2025. Building on its debut at CinemaCon 2025 in the U.S. this past April, the new Onyx brings Samsung’s acclaimed legacy of visual excellence and industry-leading performance to European cinemas, empowering exhibitors and creative partners with new possibilities for HDR content and immersive storytelling.
“Europe is a vital market for cinema innovation, and the launch of Onyx marks a new chapter in our commitment to premium movie experiences,” said Hoon Chung, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By partnering with leading cinema chains like Pathé Cinémas and creative pioneers like Pixar, we are empowering the industry to deliver a truly immersive and visually stunning cinematic journey for audiences everywhere.”
Delivering a Proven Solution With Visuals, Scalability and Reliability
Samsung Onyx, the world’s first DCI-certified1 cinema LED display, is engineered for premium cinema experiences and supports frame rates of up to 120Hz2 at 4K resolution, for an ultra-smooth picture. The screen delivers brilliant HDR visuals with peak brightness levels of 300 nits (87.6fL),3 true black levels and precise color accuracy.
The new Onyx offers four standard screen sizes — 5, 10, 14 and 20 meters — along with additional flexible scaling options.4 This remarkable adaptability allows theaters to maximize their available spaces and present films in the largest possible format without compromising image quality.
Designed for long-term performance, Onyx sets a new standard in cinema display technology with the industry’s first and longest 10-year warranty for cinema LED screens.5 This extended warranty helps lower the total cost of ownership and ensures that theater owners make a future-proof investment.
Deepening HDR Workflow With Pixar Animation Studios
Samsung’s longstanding relationship with Pixar Animation Studios continues to drive new standards for HDR cinema content. Pixar has continuously mastered its films to offer unparalleled visual quality to viewers and has done so again for its new animated film “Elio” — set to premiere globally starting from June 18 — making it available in 4K theatrical HDR format compatible with Samsung Onyx.
In line with ongoing efforts to expand the theatrical exhibition of HDR films, Pixar will continue mastering future films in DCI HDR that is supported on Onyx screens, ensuring audiences experience the films in the highest brightness and fidelity currently achievable.
In its pursuit of excellence in HDR-mastered films, Pixar aims to install the new Onyx display at its Emeryville, California campus. This screen will be used during production to evaluate HDR color and brightness, conduct content quality tests and host demonstration screenings for filmmakers. By providing a dedicated space for these activities, the Onyx screen will further support creative collaboration and innovation in HDR filmmaking — ensuring that audiences can enjoy the full impact of Pixar’s high-quality HDR films showcased in theaters equipped with Onyx technology.
“Samsung’s Onyx screens allow our Pixar artists to present their stories exactly as they envisioned them — vivid, dynamic and true to life,” said Jessie Schroeder, VP Post Production, Pixar Animation Studios. “By mastering our films in HDR with Onyx, we continue to unlock a new level of visual storytelling for filmmakers and deliver the next generation of cinematic experiences for our audiences.”
CineEurope attendees are invited to experience the new Onyx in person at Samsung’s booth, where the company will highlight its latest innovations in cinema display technology. Taking place June 16–19 in Barcelona, CineEurope is the premier convention for the European cinema industry, uniting theater operators, film studios and industry leaders from across the region and beyond.
For more details, visit samsung.com.
1 Digital Cinema Initiatives (DCI) is a consortium of major studios formed to establish specifications for an open architecture for digital cinema systems.
2 Based on the screen’s internal data bandwidth. Actual frame rates may vary depending on the connected IMB.
3 Peak brightness supported when using DCI-HDR supported IMB.
4 All measurements in meters and feet refer to screen width, while all measurements in inches denote diagonal length. The 10-meter Onyx screen is now available for order, with other models arriving in a phased rollout.
5 Based on internal research and publicly available information. Onyx includes a standard three-year warranty, with options to extend coverage to up to 10 years.
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By Samsung Newsroom
The cinema industry is undergoing a profound transformation. As audiences increasingly seek premium and luxury experiences, theaters are evolving to deliver immersive, differentiated environments — and Samsung Electronics is at the forefront of this revolution.
Raising the bar for cinema innovation, Samsung unveiled the latest model of Onyx (ICD) in March. The next generation of cinematic experiences will be defined by immersive visuals, improved comfort and a reliable viewing experience.
In this article, Samsung Newsroom takes a closer look at the company’s vision for the future of cinema in terms of Visuals, Space and Consistency.
▲ Samsung Onyx was the center of attention at the company’s booth at CinemaCon 2025, the industry’s largest exhibition
Visuals — An Out-of-This-World Screen Experience
Immersion is at the heart of the cinematic experience — a setting designed to transport audiences into the world of the film. Only in an environment free from the everyday distractions such as constant calls, notifications and household chores can viewers fully engage with the story unfolding on the screen.
A true cinematic experience faithfully delivers the filmmaker’s vision, presenting every detail, color and shadow exactly as intended. Onyx brings that vision to reality.
▲ Pixar’s Inside Out 2 shown on Samsung Onyx, demonstrating the display’s peak brightness and vibrant color accuracy
Onyx, the world’s first cinema LED display certified1 by Digital Cinema Initiatives (DCI), delivers superior picture quality in 4K HDR resolution with vivid colors, deep blacks and infinite contrast. The clarity, precision and rich detail in each frame help give life to the narrative. Gone are the days of poor edge resolution and inconsistent brightness.
▲ Samsung Onyx enhances Pixar’s Lightyear (top) and Soul (bottom) with outstanding contrast, making dark scenes more vivid and immersive
The Onyx screen can lend its brightness and clarity to applications other than movie screenings — live sports, concerts, gaming events and corporate presentations, for example. The ability to host alternative content empowers theaters to diversify their offerings and create new revenue streams without compromising the premium viewing experience.
▲ A live concert seen on Onyx, demonstrating the display’s color accuracy and sharp details
Space — More Room for Comfort and Flexibility
Comfort and spatial design are also key factors that set premium cinemas apart. Much like the distinction between economy and business class on an airplane, the seating experience can make or break a theater’s appeal. As theaters evolve into premium auditoriums, spacious, comfortable seating becomes essential.
Onyx helps enable this transformation. Unlike traditional projectors which require separate projection rooms and large setups, Onyx’s cinema LED technology maximizes the available space in a theater. This allows cinemas to optimize their auditorium spaces and provides more flexibility to install specialized seating like larger recliners or dining tables.
Furthermore, new Onyx (ICD) offers flexible scaling options, allowing screens to be customized to fit the dimension of each auditorium, ensuring the best use of space without sacrificing picture quality and comfort.
▲ Pixar’s Elio screened on Samsung Onyx featuring luxury seating for a premium cinema experience
With Onyx, every seat in the theater offers a reliable high-quality visual experience — no edge distortion or resolution loss — ensuring that the entire audience is fully immersed in the story. The combination of optimized space, enhanced comfort and stunning visuals elevates the overall cinema experience.
▲ Samsung Onyx empowers theaters to deliver a premium cinema experience and luxury dining for customers.
Consistency — Reliable Viewing Quality With Smarter Management Tools
We go to the theater to be transported — to lose ourselves in the world of a story. But experiences in traditional projection-based theaters can deteriorate with picture quality that varies depending on the age and condition of the equipment.
Samsung’s Cinema LED screen, on the other hand, features an ‘Auto Calibration Solution’ that automatically adjusts color consistency across each module, ensuring optimal picture quality — not just at installation, but every step of the way through ongoing maintenance.
Onyx also offers the industry’s first and longest 10-year warranty for cinema LED,2 raising the bar for long-term reliability in cinema technology.
▲ Samsung Onyx, an out-of-this-world cinema LED display
Since debuting the world’s first Cinema LED screen in 2017, Onyx has built strong partnerships with major global film studios, earning trust and recognition across the industry. As the leader in Cinema LED technology, Samsung is committed to pushing boundaries — so the magic of the movies is always seen exactly as it was meant to be.
With Samsung Onyx, the future of premium cinema is brighter, clearer and more immersive than ever before.
1 Digital Cinema Initiatives (DCI) is a consortium of major film studios established to define specifications for an open architecture in digital cinema systems.
2 Based on internal research and publicly available information. Onyx includes a standard three-year warranty, with options to extend coverage up to 10 years.
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