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By Samsung Newsroom
On March 27, Samsung KX in London came alive as Samsung Electronics brought fans together for Samsung OLED FC, a Clubs tournament in EA SPORTS FC 26 that turned live competition into a showcase of speed, skill and immersive display performance.
With a peak of about 42,000 viewers tuning in remotely at the same time through the Samsung Odyssey and other Twitch channels, the event combined the atmosphere of a live esports showdown with the reach of a global online broadcast. Team captains from France, Germany, Spain and the UK competed on the main stage in front of a live audience, while their teammates joined the action remotely.
Samsung OLED FC captured the thrill of competition, from crowd reactions and influencer appearances to the winning play. Powered by Samsung’s latest OLED display lineup, the tournament gave attendees a front-row seat to vivid visuals and fast-paced gameplay on the OLED TVs (S90F) and the Odyssey OLED G6 (G60SF) monitors.
Samsung Newsroom captured key scenes from the event below.
▲ Fans fill Samsung KX in London as Samsung OLED FC brings a live EA SPORTS FC 26 competition to the venue. ▲ The main stage at Samsung KX is set for competition, showcasing EA SPORTS FC 26 gameplay on Samsung OLED TVs during Samsung OLED FC. ▲ Powered by Samsung OLED, the event delivered vivid visuals and immersive gameplay — featuring the Odyssey OLED G6 (left) and Samsung OLED S90F (right). ▲ Team captains from France, Spain, Germany and the UK are welcomed on stage ahead of the tournament at Samsung OLED FC. ▲ Team captains Gravesen_1 (Spain) and RockY (France) compete live on stage during Samsung OLED FC. ▲ Team UK and Team Spain face off on stage at Samsung OLED FC. ▲ Team UK and Team Germany compete as fans watch the action unfold at Samsung OLED FC. ▲ Fans watch as Team Germany and Team France compete on stage at Samsung OLED FC. ▲ The crowd reacts to a goal during Samsung OLED FC. ▲ Players go live from the on-site gaming bus, a dedicated streaming hub at Samsung OLED FC. ▲ Visitors experience Samsung Odyssey OLED gaming performance at Samsung KX. ▲ The night ends with Team France lifting the title at Samsung OLED FC. View the full article
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By Samsung Newsroom
Samsung Electronics yesterday held “FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV” as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, Nevada, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid rise of free-ad-supported television (FAST).
The session highlighted the interconnected relationship between today’s rapidly evolving consumer behaviors and preferences, the transformation of content by technology and monetization models, the expanding role of creators as studios and the ways in which interactive and live experiences are catalyzing a shift from passive viewing into active engagement.
Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S., NBCUniversal Global TV Distribution.
FAST Gains Momentum as Audiences Recalibrate Value
As audiences grapple with subscription fatigue and a fragmented streaming landscape, the panel focused on how FAST is restoring simplicity and value to television. Samsung TV Plus anchored the conversation as a platform designed to reduce friction, offering hundreds of live and on-demand channels in one free, easily accessible experience across Samsung TVs and devices worldwide.
“The TV experience today can often feel like too much work for the viewer,” said SVP Brodsky. “Our goal with Samsung TV Plus is to simplify television again and combine the power of linear discovery with a modern, connected experience that feels effortless, curated and truly valuable.”
The panelists emphasized that FAST has evolved into a core part of the streaming ecosystem, complementing subscription and traditional models while delivering premium, proven programming at scale. For Samsung TV Plus, that evolution is rooted in shared experiences that elevate viewing and meet users not just where they already are, but where they want to be.
Hybrid Models Redefine the Streaming Ecosystem
Panelists emphasized that the evolution of streaming is less about replacing traditional models and more about expanding how audiences engage with content. FAST, subscription and linear distribution models are increasingly working in tandem, allowing studios to extend the life of proven franchises, reach new viewers and unlock additional value without sacrificing performance elsewhere. By leveraging data, audience behavior and decades of content insight, media companies are deploying FAST to complement existing channels and create a more resilient and diversified ecosystem.
EVP Bruce Casino highlighted how this approach has enabled NBCUniversal to bring both classic and contemporary content to FAST audiences while continuing to see strong performance across platforms. “FAST doesn’t replace traditional distribution, it extends it,” said Casino. “What we’re seeing is that when great content shows up in multiple places, it creates incremental value rather than cannibalization — allowing franchises to thrive across FAST, streaming and linear channels.”
Creators Emerge as the New Studios
The panel also examined how the changing nature of consumer habits and television platforms means content creators do not have to work exclusively with legacy studios to reach a broad audience. As this medium expands from social platforms to the living room, FAST is helping bridge digital culture and traditional TV, while also serving to elevate its production quality.
Samsung TV Plus was highlighted as a platform that helps creators evolve from digital-first brands into full-fledged television studios, helping expand reach, unlock new monetization opportunities and introduce content to broader, global audiences.
One of the clearest examples of a brand that has taken the step from digital-first brand to legitimate TV studio is sketch comedy-improv collective Smosh. By launching a FAST channel with Samsung TV Plus, Smosh has been able to strengthen its connection with its already-dedicated fans while gaining access to a much larger viewer base. Due to this evolution, Smosh has enhanced long-term growth.
“Partnering with Samsung TV Plus allowed us to elevate our production quality and invest in the future of the Smosh brand,” said CEO Alessandra Catanese. “It was the right platform to help us reach a broader audience while positioning our content in a premium environment that supports where we’re headed as a company.”
Live and Interactive Experiences Drive Engagement
Looking beyond on-demand viewing, panelists discussed how live programming like concerts and interactivity are reshaping the television experience by creating shared moments that audiences actively participate in.
With features such as synchronized premieres and real-time participation, technology is transforming television from a passive activity into an interactive experience — fostering connection, excitement and a sense of belonging that brings viewers together organically. Together, the panelists agreed that the future of television will be defined by flexibility, cultural connection and experiences that invite participation, not just consumption.
“Authentic content that creates cultural connection and brings people together is what matters most,” said SVP Brodsky. “That’s why we’re investing in live events, creator programming and interactive formats that remind people why TV has always been the center of the home.”
As streaming continues to evolve, Samsung is focused on helping shape a TV ecosystem that delivers value for viewers, opportunity for creators and scale for advertisers — redefining what television can be in 2026 and beyond.
View the full article
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By Samsung Newsroom
Samsung Electronics yesterday held “FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV” as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, Nevada, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid rise of free-ad-supported television (FAST).
The session highlighted the interconnected relationship between today’s rapidly evolving consumer behaviors and preferences, the transformation of content by technology and monetization models, the expanding role of creators as studios and the ways in which interactive and live experiences are catalyzing a shift from passive viewing into active engagement.
Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S., NBCUniversal Global TV Distribution.
FAST Gains Momentum as Audiences Recalibrate Value
As audiences grapple with subscription fatigue and a fragmented streaming landscape, the panel focused on how FAST is restoring simplicity and value to television. Samsung TV Plus anchored the conversation as a platform designed to reduce friction, offering hundreds of live and on-demand channels in one free, easily accessible experience across Samsung TVs and devices worldwide.
“The TV experience today can often feel like too much work for the viewer,” said SVP Brodsky. “Our goal with Samsung TV Plus is to simplify television again and combine the power of linear discovery with a modern, connected experience that feels effortless, curated and truly valuable.”
The panelists emphasized that FAST has evolved into a core part of the streaming ecosystem, complementing subscription and traditional models while delivering premium, proven programming at scale. For Samsung TV Plus, that evolution is rooted in shared experiences that elevate viewing and meet users not just where they already are, but where they want to be.
Hybrid Models Redefine the Streaming Ecosystem
Panelists emphasized that the evolution of streaming is less about replacing traditional models and more about expanding how audiences engage with content. FAST, subscription and linear distribution models are increasingly working in tandem, allowing studios to extend the life of proven franchises, reach new viewers and unlock additional value without sacrificing performance elsewhere. By leveraging data, audience behavior and decades of content insight, media companies are deploying FAST to complement existing channels and create a more resilient and diversified ecosystem.
EVP Bruce Casino highlighted how this approach has enabled NBCUniversal to bring both classic and contemporary content to FAST audiences while continuing to see strong performance across platforms. “FAST doesn’t replace traditional distribution, it extends it,” said Casino. “What we’re seeing is that when great content shows up in multiple places, it creates incremental value rather than cannibalization — allowing franchises to thrive across FAST, streaming and linear channels.”
Creators Emerge as the New Studios
The panel also examined how the changing nature of consumer habits and television platforms means content creators do not have to work exclusively with legacy studios to reach a broad audience. As this medium expands from social platforms to the living room, FAST is helping bridge digital culture and traditional TV, while also serving to elevate its production quality.
Samsung TV Plus was highlighted as a platform that helps creators evolve from digital-first brands into full-fledged television studios, helping expand reach, unlock new monetization opportunities and introduce content to broader, global audiences.
One of the clearest examples of a brand that has taken the step from digital-first brand to legitimate TV studio is sketch comedy-improv collective Smosh. By launching a FAST channel with Samsung TV Plus, Smosh has been able to strengthen its connection with its already-dedicated fans while gaining access to a much larger viewer base. Due to this evolution, Smosh has enhanced long-term growth.
“Partnering with Samsung TV Plus allowed us to elevate our production quality and invest in the future of the Smosh brand,” said CEO Alessandra Catanese. “It was the right platform to help us reach a broader audience while positioning our content in a premium environment that supports where we’re headed as a company.”
Live and Interactive Experiences Drive Engagement
Looking beyond on-demand viewing, panelists discussed how live programming like concerts and interactivity are reshaping the television experience by creating shared moments that audiences actively participate in.
With features such as synchronized premieres and real-time participation, technology is transforming television from a passive activity into an interactive experience — fostering connection, excitement and a sense of belonging that brings viewers together organically. Together, the panelists agreed that the future of television will be defined by flexibility, cultural connection and experiences that invite participation, not just consumption.
“Authentic content that creates cultural connection and brings people together is what matters most,” said SVP Brodsky. “That’s why we’re investing in live events, creator programming and interactive formats that remind people why TV has always been the center of the home.”
As streaming continues to evolve, Samsung is focused on helping shape a TV ecosystem that delivers value for viewers, opportunity for creators and scale for advertisers — redefining what television can be in 2026 and beyond.
View the full article
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By Samsung Newsroom
Samsung Electronics today announced that Samsung TV Plus will livestream the Jonas Brothers’ “JONAS20 Greetings From Your Hometown” tour from key American stops. Live action from the highly anticipated tour will be available to watch exclusively on the streaming service’s all-new channel Samsung Television Network (STN).
Starting August 10, fans can livestream the Jonas Brothers’ North America tour. The streams will feature backstage access, surprise guests and all the fan-favorite hits, with the concert including a surprise host conducting live interviews, commentary and more.
The Jonas Brothers’ tour marks the first major live event to premiere on STN, the newly launched flagship channel on Samsung TV Plus. STN, which is only available in the U.S., delivers live events, A-list talent and culture-defining entertainment — all in one place. “JONAS20” will join STN’s stellar lineup, which includes Emmy®-winning hits like “Killing Eve,” late-night legends David Letterman and Conan O’Brien, blockbuster movies and live sports from leagues such as Minor League Baseball.
“Partnering with the Jonas Brothers to livestream their upcoming tour on Samsung TV Plus reflects our commitment to connecting audiences with the artists and stories they love, on the biggest screen in their home,” said Salek Brodsky, SVP and Global Head of Samsung TV Plus.
Livestream Jonas Brothers Concert Dates on Samsung TV Plus
Fans nationwide can livestream select dates from the “JONAS 20: Greetings From Your Hometown” tour on STN:
Aug. 10 | East Rutherford, NJ Aug. 31 | Dallas, TX Oct. 12 | Milwaukee, WI Oct. 26 | Orlando, FL Nov. 9 | Buffalo, NY
“JONAS20” on STN delivers a front-row seat to the full concert experience, with immersive behind-the-scenes access and hometown tributes from Joe, Kevin and Nick Jonas. Fans can enjoy the experience individually, host viewing parties or connect with others virtually — with Samsung Television Network as the destination for every song and unforgettable moment.
“This tour is about celebrating where we came from and sharing that with the fans who’ve been with us every step of the way,” said the Jonas Brothers. “Streaming it live on Samsung TV Plus means we get to include every fan, everywhere. No matter where you are, this is your hometown show.”
With over 17 million albums sold worldwide and GRAMMY® nominations for their multi-platinum hit “Sucker” in 2020 and the “Best New Artist” category in 2009, the Jonas Brothers have cemented their place as global pop-rock icons. Their highly anticipated new album of the same name, “Greetings From Your Hometown,” will be released Aug. 8, just days before their tour kicks off at MetLife stadium on Aug. 10. The “JONAS 20 Greetings From Your Hometown” tour celebrates their legacy while deepening their connection with fans around the world.
Now, through their partnership with Samsung TV Plus, they’re expanding that connection even further, bringing the energy of their live shows directly into millions of living rooms and mobile devices.
How to Watch ‘JONAS 20: Greetings From Your Hometown’
Samsung TV Plus is available on Samsung TV, Galaxy, Smart Monitor and Family Hub devices. This includes the 2025 TV series, which spans Samsung Neo QLED 8K, Neo QLED 4K, OLED, The Frame and The Frame Pro, all powered by Samsung Vision AI1 for AI enhanced picture and sound. The series also includes new personalized features that bring users closer to all the shows, movies and sports they love.
1 Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model (excludes Crystal UHD, FHD and HD TV models).
View the full article
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By Samsung Newsroom
Samsung Electronics today announced that Samsung TV Plus, its free ad-supported streaming (FAST) service, will serve as the exclusive global livestream platform for SMTOWN LIVE 2025 in L.A., the landmark K-pop concert commemorating the 30th anniversary of SM Entertainment. The live broadcast will air on May 11, from Dignity Health Sports Park in Los Angeles, to audiences across 18 countries via Samsung TV Plus.
This milestone collaboration with SM Entertainment — the powerhouse behind K-pop’s global rise — marks a significant moment for Samsung TV Plus as it continues to redefine how fans worldwide experience Korean content.
“Through our partnership with SM Entertainment, we’re leveraging Samsung TV Plus’s technology to bring the richness of K-Content to more viewers than ever before,” said Yong Su Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “This global event marks a significant moment for K-Pop fans everywhere and we’re proud to broaden access to premium Korean content for audiences around the world.”
Unprecedented Global Access to K-pop’s Biggest Stage
SMTOWN LIVE 2025 in L.A. will feature a star-studded lineup of SM Entertainment’s leading artists, including TVXQ!, SUPER JUNIOR, SHINee (KEY, MINHO), EXO (SUHO, CHANYEOL, KAI), Red Velvet (IRENE, SEULGI, JOY), NCT 127, NCT DREAM, WayV, aespa, RIIZE, NCT WISH, Hearts2Hearts, SMTR25, and much more.
In addition to beloved fan-favorite tracks, Samsung TV Plus will exclusively showcase live performances, including:
The first US stage of “poppop” by NCT WISH, following their recent music show win The live performance of “Wait On Me” by EXO’s KAI, a chart-topping track that reached No.1 on iTunes in 30 regions and topped China’s QQ Music digital album chart
These moments will be available only on Samsung TV Plus, providing fans in select countries with exclusive front-row access.
Dedicated SMTOWN Channel Enhances the K-pop Viewing Experience
To further elevate fan engagement, Samsung TV Plus has launched a dedicated SMTOWN Channel that offers:
Full concert replays of SMTOWN LIVE 2025 in L.A. Music videos and curated content highlighting SM artists and the legacy of SM Entertainment
The SMTOWN LIVE 2025 in L.A. replay will be available exclusively on Samsung TV Plus in select countries for a six-month period, further reinforcing the platform’s role as a premier global destination for K-pop content.
A Growing Hub for Global K-Content
Samsung TV Plus continues to grow as a global destination for Korean entertainment, offering over 4,000 hours of free-to-stream dramas, thrillers, romance, crime series, and music programming. Available on more than 630 million Samsung devices across 30 countries, the platform provides a seamless, ad-supported viewing experience to millions of users — no subscriptions or logins required.
With the SMTOWN LIVE 2025 in L.A. partnership, Samsung TV Plus solidifies its leadership in global K-content distribution — expanding access, deepening fan connections, and bringing iconic Korean entertainment into more homes around the world.
For more information on how to watch SMTOWN LIVE 2025 in L.A. and explore the full Samsung TV Plus offering, visit www.samsung.com.
View the full article
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