Samsung Newsroom

View the full blog at its source

Samsung Electronics today announced the global launch of its full 2023 Smart Monitor lineup.¹ The new M8, M7 and M5 Smart Monitors (Model Name: M80C, M70C, M50C) from Samsung enable users to tailor their monitors to their unique styles and needs, as they watch, play and work.

“We are raising the bar for Smart Monitors globally with our new lineup and especially our enhanced M8 model,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Within a single monitor, users can enjoy the best of entertainment and gaming, productivity, design and personalized convenience and comfort.”

Elegant Designs for Every Style and Space

The full lineup is comprised of nine versatile monitors to meet the needs and styles of a wide range of users. The M8, M7 and M5 Smart Monitors come in a variety of colors and sizes. The M8 and M7 models are available in 32-inches, while the M5 model is available in both 32- and 27-inches. The M8 with UHD resolution and 400nit brightness is available in Warm White, Daylight Blue, Sunset Pink and Spring Green options. The M7 with UHD resolution and 300nit brightness comes in Warm White while the M5 with Full HD resolution comes in a sleek Black or White.

Introduced with a new Iconic Slim Design, the M8 and M7 models are super slim, measuring 11.39mm at the thinnest point on the monitor. To elevate the look of the monitor and the room surrounding it, an organic, chic herringbone pattern has been applied to the back of both the M8 and M7 models. The height-adjustable stand with tilt support helps M8 users adjust the angle whenever they need to, while creating a clutter-free environment. The screen can also pivot 90 degrees to reduce the fatigue of scrolling down long files.

Monitors That Redefine Smart Entertainment

The 2023 Smart Monitor M8 has received multiple upgrades and feature enhancements from the previous generation. Thanks to 4K resolution, HDR 10+² and 400nit brightness, the M8 delivers brilliant, vivid pictures to offer the best of smart entertainment in a monitor. M8 users can enjoy easy access to Samsung Gaming Hub,³ the all-in-one streaming platform, as well as Smart Hub for services such as Prime Video, Netflix and YouTube. Both the M8 and M7 also support color coverage up to 99% sRGB color gamut to bring all content to life in brilliant color for designers and creators.

Upgraded Monitors for Maximum Productivity

The 2023 lineup has been enhanced to make remote work seamless and effortless. The PC-less workspace allows remote access by wirelessly connecting to and mirroring PCs. The M8 has a magnetic and removable camera so users can connect wirelessly with no additional purchase necessary. Its SlimFit camera⁴ supports FHD resolution and video conferencing features. Users can now connect to Google Meet and other apps while leveraging Auto Framing⁵ capabilities for more effective meetings. Additionally, Multi View has been upgraded and now allows you to use Microsoft 365 and the Browser app in full-screen mode to reduce switching between apps.⁶

To enhance the interface of all the 2023 Smart Monitors, mouse and keyboard control functionalities have been added to many apps, including SmartThings and Smart Hub. Users can now maintain full control, while exploring their favorite content without needing a remote.

Next-Level Monitors With New Personalized Features

Users can easily control all their in-home IoT devices from a single monitor thanks to the built-in IoT Hub, supporting Zigbee and Thread.⁷ The M8 and M7 both include built-in voice assistants, including Bixby and Amazon Alexa,⁸ enabling users to control the monitor with their voice. Far-field voice is also supported in the M8 and M7 models with a built-in mic, allowing users to speak directly to the monitor.

The new My Contents feature, now available across the 2023 Smart Monitor lineup, allows users to quickly access helpful information. When the monitor is on standby mode and detects a registered smartphone through Bluetooth Low Energy (BLE), the screen lights up with the user’s photos, weather and more at a glance. The monitor resumes standby mode when the smartphone is out of range.

Specifications

¹ Launch schedule will vary by region.
² M7 and M5 models support HDR 10.
³ Samsung Gaming Hub is available in select countries: Brazil, Canada, France, Germany, Italy, Korea, Spain, the U.K. and the U.S. In other European countries, cloud games can be accessed through the Samsung Smart Hub. Service and content availability may vary by region and partners.
⁴ Camera is included with M8. For M7 and M5, camera must be purchased separately.
⁵ Auto Framing functions do not work when connected to a PC and only work when using the built-in application.
⁶ Full screen Multi View is supported with M8 and M7.
⁷ M7 and M5 require a dongle for Zigbee.
⁸ Bixby supports 9 languages: EN (US/GB/IN), KR, GE, FR, IT, ES, PT (BR). Amazon Alexa supports 13 languages: EN (US/GB/IN/AU), DE, ES (ES/US/MX), FR (FR/CA), IT, PT (BR), HI.

View the full article

A bigger TV screen is generally speaking a good thing. Over time, larger TVs have not only become more accessible but increasingly popular among consumers. They enable viewers to fully immerse themselves in the content they’re watching, as advancements in film technology now allow our favorite stories to come to life on the screen in more realistic ways.

However, simply having a larger screen does not always result in a hyper-realistic viewing experience. As we enter the era of ultra-large TVs, Samsung Electronics has been upgrading its screen technology to provide the best in-home entertainment. To learn more about these changes, Samsung Newsroom is exploring three key features that make the large-screen experience truly exceptional.

8K Resolution: The Key to Unlocking the Full Potential of Bigger TVs

While screen sizes may be getting bigger, this does not mean that picture quality is better by default. If the size of a TV screen was increased without considering the number of pixels, the resulting image would be blurry, low-resolution and, overall, much worse.

▲ If the number of pixels does not change, image quality becomes compromised as screens grow larger.

In order to improve picture quality, the space on a bigger screen must be filled with more pixels. As such, Samsung’s Neo QLED 8K has four times the number of pixels than 4K TVs. This means that even on ultra-large screens, Samsung’s Real 8K Resolution maintains premium picture quality with densely packed Mini LEDs and upgraded processing.

▲ The Neo QLED 8K offers four times as many pixels compared to the Neo QLED 4K.

While Samsung has been at the forefront of evolving screen trends by leading the era of ultra-large TVs, it has also been innovating the technologies that power them. The two driving forces that enhance picture quality for Samsung’s latest Neo QLED 8K are the Neural Quantum Processor 8K, which analyzes and optimizes content to make full use of the 33 million pixels, and Quantum Matrix Technology Pro, which leverages a plethora of technologies to offer precise control for each of the Mini LEDs.

Neural Quantum Processor 8K: Enhancing the Resolution, Color and Depth With 64 Neural Networks

While Samsung Neo QLED 8K TVs offer best-in-market picture quality, not all content is readily available in 8K. To ensure that every single detail springs to life on screen, Samsung’s Neo QLED 8K is powered by the state-of-the-art Neural Quantum Processor 8K to upscale lower-resolution content in real time. Samsung’s Neural Quantum Processor 8K uses 64 different neural networks to analyze video and optimize image quality. It is trained to recognize underlying patterns and relationships in pictures, transforming low-resolution images into high-resolution by comparing the original set of images to processed results in each neural network.

While higher resolution sources ultimately create better picture outputs, there may be sources that come in Standard Definition (SD or 480p), High Definition (HD or 720p) or Full High Definition (FHD or 1080p). With Samsung’s Neural Quantum Processor 8K, those shows and movies will be transformed into stunning 8K resolution to deliver the most immersive picture yet.

▲ Enjoy optimal picture quality no matter the source with Neural Quantum Processor 8K.

Samsung’s advanced processor also powers innovations such as Auto HDR Remastering, a feature that takes full advantage of the screen’s wide color gamut and incredible peak brightness. AI technology analyzes each scene to make it more colorful and vivid, bringing out the details in both bright and dark spots.

High Dynamic Range (HDR) video formats the display using a wider range of colors with brighter highlights when compared to Standard Dynamic Range content. This means that with Auto HDR Remastering — and the extraordinary contrast powered by Quantum Matrix Technology Pro with Quantum Dot technology — everything you watch is more compelling.

▲ HDR displays a wider range of colors with brighter highlights compared to SDR.

Samsung’s Neo QLED 8K also offers Real Depth Enhancer Pro. With upgraded AI deep learning, Real Depth Enhancer Pro pinpoints where the viewer is focusing on the screen and brings that object into the foreground. With figures on the screen separated from their background, you see a more three-dimensional looking image. Additionally, the Neural Quantum Processor provides a sense of depth paired with incredible levels of detail and vivid color reproduction, immersing you in whatever you choose to watch.

▲ Real Depth Enhancer Pro finds the point the viewer is focusing on and brings the object into the foreground.

Quantum Matrix Technology Pro: The Ultimate Precision With Quantum Mini LEDs and 14-bit Processing

Another critical piece of technology powering the Neo QLED 8K’s picture is Quantum Matrix Technology Pro, which uses Quantum Mini LEDs to dramatically enhance black levels and contrast with precise backlight control.

The Quantum Mini LED is 1/40 the size of a conventional LED. This makes for a screen that is more densely packed with LEDs, improving picture quality while maintaining the Neo QLED 8K TV’s vibrant colors and bright highlights.

▲ Precise backlight control with Quantum Matrix Technology Pro.

To provide the best image quality, 14-bit HDR processing allows for maximized contrast, expressing unimaginable levels of detail in both the brightest and darkest parts of the image. This ensures even the most subtle details are visible to users in every single scene.

Furthermore, Quantum Matrix Technology powers Samsung’s Shape Adaptive Light Control. This feature precisely adjusts backlighting to accommodate what’s on the screen, enhancing the clarity of everything you watch. Because the backlight control is so accurate, this prevents blooming — or when bright light from on-screen objects bleeds into surrounding darker areas. As a result, bright highlights stay bright and dark scenes stay dark with more details visible than ever before.

Expanding Consumers’ TV Usage

In a nutshell, 8K resolution densely fills the ultra-large screens while the Neural Quantum Processor 8K and Quantum Matrix Technology work together to create a picture that is cinematic in the truest sense. Sharp details, accurate colors, precise contrast and a realistic sense of depth allow the Neo QLED 8K to showcase stunning picture quality and captivate viewers everywhere.

View the full article

Samsung Electronics firmly believes in the power of technology to create a more inclusive world. When it comes to design, accessibility should be top of mind ensuring that everyone, regardless of their abilities, can fully enjoy the benefits of modern innovations. Traditional television can present challenges when accessing and comprehending visual content. However, through the use of visual aid features, Samsung is helping bridge the gap and providing an immersive and enjoyable viewing experience for all.

Relumino Mode, a viewing mode on select Samsung TVs, was designed to augment the visual capabilities of those with low vision, making it possible for anyone to engage with their favorite shows, movies and documentaries like never before. By highlighting specific parts of videos — such as contrast, color and sharpness — this feature makes it easier than ever to discern content on the TV screen.

To shed more light on this groundbreaking inclusive technology, Samsung Newsroom sat down with Dr. Kyungah Park and Jason (Jaeseong) Park from Visual Display Business, Samsung Electronics, to discuss everything from development to clinical trials.

▲ Jason Park (Samsung Electronics) and Kyungah Park, M.D. (Samsung Medical Center) discuss their journeys in creating and clinically testing Relumino Mode

Screens for All — Including People With Impaired Vision

Relumino, borrowed from Latin, means “to give back the light.” The idea is to restore vision as much as possible to people with impaired vision. Earlier this year at CES, Samsung introduced Relumino Mode on select Samsung TVs. This follows the wearable device “Relumino Glass” and the smartphone image processing software “Relumino App,” each revealed at CES in 2017 and 2018, respectively. Before that, Relumino was conceived in “C-Lab(Creative Lab),” Samsung Electronics’ in-house venture program. It has evolved and expanded ever since.

▲ Relumino Glass(left) and Relumino Mode for Samsung TVs(right)

“For several years, ‘Screens for All’ has been one of the key mottos for us. We’re working to further enhance TV accessibility and promote inclusion,” said Jason Park, who plans products and services for the Visual Display Business. “People with low vision are still a key demographic that need better TV viewing experiences.”

Innovation Rooted in the User’s Perspective

To develop Relumino Mode, planners and engineers met with a number of advisors who had visual impairments to understand their wants and needs.

▲ Jason Park, Visual Display Business, Samsung Electronics

“There’s an early experience that really changed my perspective,” shared Jason. “When we first met an advisor for Relumino Mode, I asked him to ‘Please come here and have a seat’ to which he replied, ‘Where is here?’ That was a hard and clear wake-up call for me. I was so embarrassed.” It was then that Jason realized that they were exploring a totally new territory and would have to first understand the way their users see the world.

▲ As part of the efforts to understand customers with visual impairments, Samsung engineers used special goggles to simulate blurry vision

Despite the decades of collective experience in enhancing TV picture quality, this particular project presented a unique challenge that none of the engineers had encountered before. Typically, their expertise lay in identifying even the slightest imperfections on the screen, but now they had to understand what it’s like as a user to have impaired vision. In addition to consulting advisors, the engineers utilized special goggles that simulated blurry vision, serving as a starting point for their exploration. Through a process of generating ideas, conducting trials and learning from mistakes, they eventually developed a solution that could be considered a genuinely effective viewing mode.

Clinical Trials and Direct Feedback

After initial research and development came trials on a larger scale. This is where Samsung Electronics decided to collaborate with Samsung Medical Center, one of South Korea’s most comprehensive medical facilities.

▲Dr. Kyungah Park, Department of Ophthalmology, Samsung Medical Center

“Clinical trials targeting people without disabilities are popular and recruiting subjects for these projects is relatively easy. Some even ask to join before we ask,” said Dr. Park. “But, that was not the case for the Relumino study. The pool was much more limited as we were more strict with our requirements — we targeted people who have lower vision than WHO’s vision impairment criteria.”

However, the people that Samsung contacted showed much passion for the project. “Many who joined the trials were very excited and didn’t mind traveling long distances for the study. Thanks to their support and encouragement, we were able to carry out the research,” Dr. Park added.

Four 55-inch Samsung QLED TVs were featured in the tests. One displayed the control image with no picture enhancements at all. The other three TVs showed the same content with Relumino Mode on high, medium and low. The TVs were installed on a meter away from each other onw a wall in a room with a specified amount of light.

The test was two-fold, with objective and subjective evaluations. A certified contrast sensitivity test was employed for the objective evaluation. For the subjective evaluations, participants were asked to examine a set of eight still images and two videos on each of the screens. Their satisfaction levels were measured on a scale of 0 to 10. Based on the results, researchers carried out additional interviews adjusting picture enhancement levels on the spot.

▲ A blurry vision goggle simulation of what Relumino Mode may look like to people with visual impairment

Relumino mode was well received by the group. One of the participants highly praised the technology, saying “I was thrilled to see the ball in a soccer match on screen. It can get frustrating if you can’t see the ball because of low vision, as you can imagine. Relumino Mode helped me see the ball clearly.”

“The subjects’ responses indicated the Mode’s subjective results while the contrast sensitivity testing showed its objective results. Both of these factors, combined, allowed us to find the optimal setting for a brilliant image on TV,” said Jason.

Screens for All, Today and Tomorrow

“While [the Relumino Mode] project focused on people with relatively severe visual impairment many people with slightly lighter symptoms still need help. I’d like to work on developing projects for them,” explained Dr. Park.

Jason shared a similar point of view, saying, “Samsung will continue to advance technology in the long term to provide personalized picture quality for people with vision impairment and let them enjoy TV comfortably.” Samsung remains committed to accessibility and strives to leverage its technologies to enable more people do what they enjoy.

View the full article

Ultra-large TVs are taking the world by storm. The standard of ultra-large TVs, currently broadly understood as “larger than 75 inches,” continues to evolve with the growth in demand. Samsung Newsroom previously explored the main drivers of this trend, with a focus on the 2023 98-inch Neo QLED 8K. In this piece, we move on to discuss the intricate design process that helped showcase the behemoth of a screen in a sleek, elegant form factor as well as the details considered to push the immersive viewing (and listening) experience to the frontier.

▲ Video describing the 98-inch ultra-large TV design philosophy of Elimination

Pursuing Simplicity with a Purpose 

▲ TV designer Jangho Kim described the 98-inch ultra-large TV design as “a process of focusing solely on the immersive experience and eliminating everything else”

The essence of the TV experience is defined by both what you see and what you hear. Samsung Electronics has long focused on creating a “TV without a bezel” to provide a seamless experience that eliminates unnecessary distractions, Samsung adheres to the idea of “simple, yet meaningful.” A few years ago, this journey came to the point of minimizing the company logo in the front; this year, the 19.9 mm bezel-less design of the 98-inch Neo QLED pushed the envelope to represent the culmination of Samsung’s design philosophy.

“We focus on the core activities of the TV experience — which is watching and listening to content — and deliver value by leaving only the beauty of simplicity,” said Jangho Kim, who helped design the TV.

‘Design’ Paving the Way for Even-Larger TVs

As screens get larger, users have higher expectations for a new viewing experience. The current embodiment of Samsung’s TV design philosophy can be summarized as “One Plate Design,” to provide a perfectly immersive environment while eliminating potential concerns about the 98-inch size.

“We created the ‘One Plate Design’ by adopting a basic, simple design language so that TVs don’t seem intrusive to space. Being completely flat, you can hang the TV flush against the wall,” said Kim. “The TV is physically slim, but with a purpose: it all adds up to provide a truly immersive experience.”

▲ With a minimalist approach, the “One Plate Design” (QN100B, in this case) gives the impression of a single plate floating in the air (left) with a simple, barely noticeable stand supporting it (right)

The stand also heeds the minimalistic design philosophy, providing a sturdy foundation that does not obstruct the user’s view. Made up of two sheets of metal, the compact stand evokes a clean design while holding the ultra-wide screen steady — it doesn’t need to visually boast its 98-inch-screen-bearing prowess. “We made great efforts to find the optimal structure and ratio that can firmly balance a 98-inch TV without shaking or falling over,” said Kim. “The stand was developed with a simple but sleek and stylish design that can naturally blend in with the TV.”

The creation of this new, innovative product is the result of many talented minds from different departments coming together. Kim expressed how the expertise of various engineers, including those from the circuit, mechanics and materials departments, helped tremendously in realizing the slim, sleek and simple design statement.

Incredible Detail on a Larger Scale

As the design language for TVs — like many other electronic devices — has become simpler, some jokingly say that there’s not much left to design. But Kim smiles and says, “that’s why the details become increasingly important.”

For example, the 2023 98-inch Neo QLED’s Slim One Connect box was newly designed to blend in even more seamlessly to the users’ environment. The One Connect box helps users simplify their viewing field by allowing them to connect power and various input sources (e.g., cable box, gaming console, LAN cable) through a dedicated device. Compared to previous models, which required a separate space to place the device, the new Neo QLED 8K’s Slim One Connect box can be easily latched onto the back of the TV or on the stand. Regardless of where you place the TV — whether on a wall, a dedicated TV stand or another piece of furniture — you can enjoy your viewing experience without being distracted by unsightly cables, wires or external devices.

▲ The new Slim One Connect box seamlessly attaches to the stand of the QN900C; sophisticated speaker holes can also be seen on the side

“We revamped the new Slim One Connect box to help users build a seamless TV environment in their homes,” Kim stated. “Ease of installment and minimal cable arrangements are also part of the TV experience. We took these aspects into consideration and really dug into the details in designing the new Slim One Connect box.”

▲ Speaker units in the back of a QN900C

Details can also be found in the sound system. Speaker holes were strategically placed on the side with woofer units in the back for both performance and aesthetic pleasure. “We are doing our best to maintain the beauty of the product at every angle — that includes the back,” explains Kim. The large units help add visual credibility to the set’s sound performance while making the TV visually pleasing from all angles.

These speaker positions, of course, have practical purposes, too. The various directions and spacing alignments of the units help better enable features such as Object Tracking Sound; the exposed woofers can bounce sound off the back walls and fill the room.

▲ Kim vows to continue the push to eliminate outdated ideas in pursuit of new values in his designs

As it continues to capture the attention of users around the world, the 2023 98-inch Samsung Neo QLED 8K is redefining “immersion” with its sleek design, crisp graphics and superior sound quality. Up front, all but the screen is basically eliminated. Details in the sides and back elegantly fill the rest of the immersive experience. A constant process of eliminating, innovating and refining, Samsung TV designs continue to thrive for an even more immersive viewing (and listening) experience.

View the full article

Samsung Electronics recently launched its new television lineup for 2023, which boasts a range of technological advancements designed to deliver superior picture quality, sound performance and usability. Since March of this year, reviewers worldwide were given early access to Samsung’s newest Neo QLED 8K, Neo QLED 4K and OLED TVs, and it is evident that the 2023 lineup is already generating considerable buzz.

With upgraded premium features and innovations that enable unparalleled viewing experiences, Samsung 2023 TVs are already setting a new benchmark for high-end screens. Below are some key highlights of the early reviews.

▼ List of Featured Articles (In alphabetical order for each segment)

[Neo QLED 8K] Techaeris, Techradar
[Neo QLED 4K] Newsweek, T3, Trusted Reviews
[OLED] HD Guru, Home Cinema Choice, Sound & Vision
[Q Symphony] Trusted Reviews

Future-Proof Your Home Entertainment With Neo QLED 8K

▲ Samsung Neo QLED 8K

Samsung’s Neo QLED 8K is at the forefront of cutting-edge screen technology, setting industry standards year over year. With the latest in upscaling technology and advanced features, the quality of Neo QLED 8K has been highly regarded for years, and the 2023 lineup now joins the ranks with positive reviews.

At the center of Neo QLED 8K’s immaculate display is the Neural Quantum Processor 8K that manages numerous neural networks and algorithms. The SoC leverages artificial intelligence and machine learning technology to make sure every detail on the screen shines. Together with Quantum Matrix Technology Pro, it enables precise backlight control that illuminates every highlight while showing deep black levels.

Outlets such as Techaeris highlighted the Neo QLED 8K, saying, “The 75″ 8K Samsung QN900C Neo-QLED TV is a fantastic television,” and ranked the device as a ‘Top Pick 2023’ for the outlet. The outlet noted that, “if you want to future-proof your entertainment space, the Samsung QN900C is an excellent choice.” 

TechRadar also praised the Neo QLED 8K (QN900C) for its upscaling technology, noting that “Samsung’s top 8K TV has a gloriously detailed picture,” thanks to its Neural Quantum Processor. “There were many moments while viewing when I silently uttered ‘wow’, and that’s certainly not something I find myself doing with every TV I test,” the review noted. (TechRadar, 02/2023)

Bringing True-To-Life Colors and Striking Contrast With Neo QLED 4K

Drawing from the technological advancements of the Neo QLED 8K lineup, Samsung’s 2023 Neo QLED 4K TVs are already making headlines for producing stunning visuals in pristine 4K resolution.

Recognizing the QN95C for its screen technologies that provide quality viewing experiences for consumers no matter what they watch, Newsweek commended the TV, saying, “The Samsung 65QN95C is an incredibly bright, feature-packed 4K TV with everything that gamers and binge-watchers will love.” The review also stated that, “The Samsung QN95C is one of the best TVs you can buy, delivering near OLED black levels and great performance while gaming or streaming.”

T3 honored the QN95C with its ‘Platinum Award’ and giving the TV five out of five stars in its review. In comparing it to other screens, T3 noted, “The Samsung QN95C delivers outstanding image quality that rivals any OLED on the market.” (T3, 03/2023)

Trusted Reviews compared the QN95’s capabilities to other devices on the market as well, stating that, “There’s simply no other LCD TV out there that uses local dimming that limits backlight blooming as well as the QE65QN95C.” The publication also complimented the device’s Quantum Matrix Technology, noting, “Samsung has taken things a step further with their latest Mini LED TV, which boasts a massive increase in dimming zones — and the results are nothing short of spectacular.”

The Neo QLED 4K’s Neural Quantum Processor 4K and Quantum Matrix Technology come together for brilliant detail and sensational contrast, as Trusted Reviews said, “Together with Samsung’s already well-established prowess when it comes to local dimming and power management, this huge dimming zone increase has the potential to take picture quality to a whole new level.”

Game-Changing OLED Experience Powered by Neural Quantum Processor 4K

▲ Samsung OLED

Samsung’s mission is, in part, to meet the diverse demands of consumers by providing them with a wide variety of screens for their homes. Its latest TV lineup offers a range of premium screens, with something for every scenario and every consumer, including Samsung’s 2023 OLED TVs that offer dynamic picture quality with deep black levels and lively colors.

Samsung OLED features incredible peak brightness that does not sacrifice deep black levels or breathtaking contrast thanks in part to its advanced processing. HD Guru noted in its review that Samsung’s latest S95C enjoys, “a significant brightness boost while maintaining 100% color volume.” Home Cinema Choice also commended the S95C’s impressive color quality, giving the device a “Best Buy” distinction, and stating, “improvements in brightness and color punch have been achieved without seemingly any detriment to the deep black levels we’ve come to expect from OLED-based technologies.”

Samsung OLEDs also retain the core strengths of OLED technology while overcoming the inherent limitations of OLED’s brightness by leveraging its Neural Quantum Processor 4K. “The 77-inch S95C delivers a potent combination of quantum dot OLED vibrance, reference-level color accuracy, and hyperfast gaming,” as noted by Sound & Vision. The reviewer also recognized the Samsung dedication to innovation, noting of the S95C, “It’s been a long journey to arrive at a TV that fully expresses creative intent right out of the box, but this is it.”

Lifelike Soundstage Powered by Q-Symphony and Sound Remastering

▲ Speakers on the rear side of Samsung Neo QLED (QN900C)

A key component to providing cinematic at-home entertainment is rich and immersive sound that complements a lifelike picture, which Samsung delivers in full through its 2023 lineup.

Samsung 2023 TVs feature innovations such as Adaptive Sound+, which uses AI technology to remaster each sound object, ensuring all audio is clear and at just the right volume. It also continues to leverage Q-Symphony, applying AI to enhance the harmonic sound of combined TV speakers and soundbars.

Samsung’s 2023 TV lineup has received numerous recognitions for its immersive soundscape, with outlets such as Trusted Reviews commenting that, “The QE65QN95C also offers an AI-enhanced version of Samsung’s Q Symphony feature this year, too, enabling the speakers in the TV to combine with those in a Samsung soundbar more effectively to create a larger, more detailed soundstage.” The outlet rated the TV as ‘Highly Recommended,’ and gave it five out of five stars.

Samsung continues to revolutionize the industry, reinforcing its legacy as the global leader in the TV market for 17 years. To learn more about Samsung’s 2023 TV lineup, visit https://www.samsung.com.

View the full article

Hearing Accessibility Features – Ambient Sound feature more

Hearing Accessibility Features popup close

Cognition Accessibility Features – Remembering frequently used
courses (AI control) more

Cognition Accessibility Features popup close

Vision Accessibility – Features Relumino Mode for TV more

Vision Accessibility popup close

Mobility Accessibility Features – SmartThings & Bixby more

Mobility Accessibility Features popup close

View the full article

Samsung Electronics today announced the global launch of the KMC-W, an updated Windows version of the Samsung Kiosk, winner of an ISE Best of Show award from AV Technology at Integrated Systems Europe 2023. The new version of the Kiosk features an interactive 24-inch display that brings expanded software compatibility to advanced self-service display technology for the food and beverage, retail, travel and healthcare industries.

The convenience of contactless technology has become critical for businesses to meet consumer demand across various industries and applications, including bill payments, drive-thru, self-ordering, smart cafés and unmanned fitting rooms. At the same time, touchscreen sanitation is one of the biggest concerns for consumers and a top priority for businesses. This has led to an increased application of antibacterial coatings and films on screens. The shatterproof film and UL-certified Antimicrobial Coating¹ that Samsung applies to its Kiosk displays protect their screens and customers.

“The retail landscape is changing based on consumer behaviors and rising demand for contactless and non-cash payment methods,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “As this trend accelerates not just in retail but also in the food and beverage, healthcare, travel and other sectors, the Samsung Kiosk is the future-ready solution industries need to respond to global demand.” 

Powerful Performance, Versatile Applications

Built on the Windows 10 IoT Enterprise operating system (OS), the KMC-W expands the Samsung Kiosk’s OS compatibility to meet the needs of customers in various business environments. Powered by the 11th Gen Intel Core Processor,² it offers high performance computing power and full compatibility with major ordering, point-of-sale and property management system software. Accordingly, the display comes equipped with various CPU options — including a choice of Intel Celeron 6305E, Core i3 or Core i5 processors — as well as fast 8GB DRAM memory and a 256GB SSD for greater storage capacity.

“It’s great to see the launch of the new KMC-W, which leverages the 11th Gen Intel Core Processor Enterprise Edition and the powerful Windows 10 IoT Enterprise OS to expand customer choices,” said Analisa Roberts, General Manager, Global Device Partners at Microsoft. “With 8GB of DRAM and a 256GB SSD, it provides ultra-fast processing and ample storage space to meet evolving industry demands.” 

Offering more interfaces for third-party peripherals, the KMC-W supports a wide range of use cases across industries. Its extensive integration capabilities enable it to meet the needs of a wide range of businesses, from hotels and airports to convenience stores, restaurants, and pharmacies. Businesses can tailor their Kiosks for various scenarios, including using them as ID/passport scanners, external cameras, payment terminals, and vending machines.

The KMC-W’s compact design and flexible features make it suitable for virtually any business environment. Its flexible installation options, which enable it to be affixed to a countertop, wall mount³ or a stand that can be positioned anywhere to seamlessly blend in with its surroundings, allow businesses to save time, cost and space without the need for additional construction.

Enabling More Personalized Customer Experiences Around the World

The Samsung Kiosk Tizen version, launched in 2021, allows businesses and retailers around the world to optimize the customer journey. With the new Samsung Kiosk Windows version, retails can enjoy the business advantages of the Kiosk display whether they use Tizen or Windows OS.

In the Philippines, fast food chain KFC currently uses Samsung Kiosks on Windows OS at 63 locations. The Kiosks create an in-store digital experience for KFC customers, enabling them to self-serve and enjoy a more personalized and convenient visit. To continue enhancing its customer experience, the company will install Kiosks at more than 100 additional stores by the end of the year.

French company LAPEYRE, which manufactures and sells equipment for home kitchens, bathrooms, doors, and windows, has installed Samsung Kiosks operating on Windows OS throughout its stores. As a growing franchise with 126 locations in France and 25 new stores set to open across the country by 2025, the company has partnered with Samsung to digitalize services to boost business and attract new customers. The rollout includes 100 Kiosks to display queue status, 70 Kiosks to support fast self-ordering, and 300 Kiosks for consumers to browse the company’s product catalog and customize their product using configurators on the kiosks, generating more sales and enhancing the customer experience.

In addition, made-to-order restaurant company Duck Donuts Powered by GRUBBRR is currently utilizing Samsung Kiosks based on the Tizen OS. The company’s rollout enhanced the purchase experience at 30 of its stores across the U.S., improving customer satisfaction and operational efficiency. With personalized ordering and easy-to-read menus, Duck Donuts was able to strengthen its customer relationships and drive revenue.

The KMC-W Samsung Kiosk model is currently available for purchase in more than 35 countries across Europe, North America, South America, Southeast Asia, Southwest Asia and the Middle East.

For more information, please visit displaysolutions.samsung.com/kiosk.

¹ This product has been treated with the biocidal substance Zinc Pyrithione. Antibacterial property does not completely protect users against bacteria and provides no protection against viruses including Covid-19. Coating applies only to the surface of the screen and its effect may vary depending on conditions of use. Available in select markets.
² All trademarks are the property of their respective owners. Intel, the Intel logo and other Intel marks are trademarks of Intel Corporation or its subsidiaries.
³ Wall mount and stand must be purchased separately.

View the full article

To enjoy their favorite content to the fullest, more and more consumers are seeking to purchase larger TVs for their homes. According to market research firm Omdia, the global market size of 85-inch screens has grown drastically from 180,000 units sold in 2019 to 1.87 million units sold in 2022. Likewise, for 98-inch screens, the global market has increased from less than 1,000 units sold in 2019 to about 160,000 units sold in 2022.

To discuss the shifting market trends towards ultra-large TVs, Samsung Newsroom sat down with Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store, and learned more about how Samsung Electronics is providing revamped viewing experiences through ultra-large TVs.

▲ People in charge of product planning, sales and design talk about ultra-large 98-inch TVs

Bigger, Better Viewing Experiences With Wider TVs

With its breathtaking size able to display exceptional detail on a grander scale, the 98-inch TV has become the new standard for ultra-large TVs. In line with such trends, Samsung unveiled the 2023 98-inch Neo QLED 8K at CES 2023, offering consumers bright colors and extremely vivid details on a brilliantly large screen. As standard TV sizes have grown larger over the years, Samsung adapted to industry trends and consumer demands by developing ultra-large TVs for better viewing experiences.

“About ten years ago, a 60-inch TV was considered a large TV. But as time went by, 65-inch TVs became mainstream, and now 75-inch and 85-inch TVs have become popular, demonstrating consumers’ growing demand for larger TVs,” said Chae. “In fact, our customer survey showed that 75% of consumers bought, on average, a TV 13 inches bigger than their previously purchased TV model.”

▲ Heejin Chae explains how evolving consumer demands have shaped Samsung’s product offerings.

Additionally, with the popularity of streaming services, consumers are increasingly purchasing ultra-large TVs to enhance their at-home viewing experiences. “An astronomical number of people have started using streaming services since the pandemic as they increasingly consumed content like movies and sports,” said Chae. “As a result, the demand for ultra-large TVs has risen, as they give a more immersive viewing experience.”

Younger generations also seem to prefer larger screens, furthering the popularity of ultra-large TVs. While people in their 40s and 50s made up more than half of the consumer base who purchased TVs over 80 inches in 2015, those in their 30s and 40s have led sales in the ultra-large TV market since 2021.

As these factors and preferences become more prevalent among users, the ultra-large TV market will continue to grow. “The ultra-large TV is an inevitable trend, and consumers are ready to enjoy extremely large TVs,” Chae said.

Comfortable Viewing at Further Distances

One of the biggest concerns when buying an ultra-large TV is the viewing distance — how far away the viewer is from the TV and whether that space is available at home. “As the viewing distance of the 98-inch NEO QLED TV has been shortened compared to previous ultra-large TVs, viewers can comfortably watch from as close as 4 meters away,“ said Kim.

▲ Sangyeob Kim discusses how the viewing distance of a TV affects the viewing experience.

“We created a space in the store with a sofa to simulate the viewing distance at home. We move the sofa to help customers gauge the viewing distance for smaller and larger rooms. Once the customers get a feel of how the TV would fit in their homes, they tend to prefer the larger models,” Kim added.

While some may have concerns about the large size of the TV, Kim explained that many consumers wish they had bought a larger size after opting for a smaller screen. “I’ve had customers call me after they had their TVs installed, asking if they can return their purchase for a larger one. That really puts me on the spot,” Kim stated. “Some even said they received the wrong TV size, claiming their TV seemed too small.”

When asked about delivery and installation, Kim explained that Samsung has worked diligently to ensure customers can receive their products easily in the comfort of their homes. “98 inches is the largest TV size that a standard Korean apartment elevator can accommodate. And when the elevator is too small, we offer other optimized delivery and installation services based on the customer’s environment,” Kim explained. “In fact, we even once successfully installed a TV after climbing a spiral ladder at a two-story house.”

“We thoroughly communicate with our customers and closely look at various factors in advance, such as whether it is possible to place the ultra-large TV on a table or wall mount it,” Kim added.

From Viewing to Experience: Changing the Living Room Culture

As TVs at home provide diverse content such as games, sports, movies and fitness content, the role TVs play has changed. As immersion is a top priority for many consumers, the popularity of large TVs is likely to continue as many consumers seek TVs that provide breathtaking experiences for all types of content.

▲ (From left) Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store

“Hands-on experience is necessary to show people how great a large TV is,” said Kim. “As a TV is usually the main design focal point in a room, I recommend experiencing it in person.”

“When my acquaintances ask for advice about what TV to purchase, I first ask them what kind of activities they would do with their TV,” said Chae. “A larger display gives a more immersive experience. If users continue to utilize TVs for multiple purposes — including video calls, home training, gaming, etc. — ultra-large TVs will continue to be popular.”

“TVs help shape the living room culture, so purchasing a new set is like an investment for the next 10 years. We will continue to focus on these aspects as we plan for future TV products. I believe Samsung TVs will continue to be at the center of home entertainment,” Chae stated.

View the full article

View the full blog at its source

Art enthusiasts and everyday consumers alike are constantly searching for new ways to connect with their favorite artist and art collections. The reverse is also true, with art institutions and museums around the world looking for new avenues to engage with art afficionados around the world.

With the rise of digital platforms, the art world has become more accessible than ever before. Samsung Art Store is at the forefront of this revolution, providing a platform for art lovers to enjoy an extensive library of stunning artwork in the comfort of their own homes.

Samsung Newsroom sat down with Cristina Alovisetti, General Manager of Museo Nacional Del Prado Difusion (Museo del Prado’s commercial company), to explore the relationship between in-person art experiences and digital displays. The Prado Museum is one of the most renowned art galleries and the longest standing partners of the Art Store.

In this Q&A, we will dive into how art enthusiasts and institutions can benefit from digital art platforms and ultimately, how a combination of in-person art experiences and new technologies can inspire and offer new avenues of approach for artist and creatives.

▲ Museo Nacional Del Prado

Samsung Art Store X Prado Museum: An Enduring Partnership

Q: For those who are not familiar with the partnership, can you tell us a bit about Museo Nacional Del Prado and your role at the museum?

The Prado Museum is one of the most prestigious art galleries in the world. Its permanent collection is essential in comprehending the evolution of European art and its most notable artists such as Velázquez, Bosch, Rubens and Titian. The museum’s international presence is also evident via its collaborations with other international institutions as well as its global digital footprint — including its website, social media channels and apps.

As the general manager of the museum’s commercial company, I am proud to be a part of this institution since its creation in 2006. Our company’s primary goal is to promote the Museo del Prado brand, its collection and intellectual property rights while also contributing to the museum’s funding. We strive to establish a consistent and robust identity while creating partnerships that help us reach broader audiences.

Q: Can you tell us more about how the partnership with Samsung Art Store came about and what benefits you see in the collaboration?

We began collaborating with Samsung Art Store at the start of our gallery project upon the invitation from the Samsung Electronics Spain team. We were lucky enough to have participated in the 2017 inaugural presentation of the Frame’s partnerships in Berlin. Since then, we have continued to work together, updating and enriching our partnership.

I believe the Art Store is an intelligent and respectful concept that values the artwork and the institution responsible for it. It represents a digital advancement that seamlessly harmonizes with our daily lives and habits. With this platform, I can discover and appreciate art in a convenient and accessible way. I can learn about the artists and their work and share my discoveries with others, which is a great benefit to the end users.

Assessing the Current State of Digital Art Platforms

Q: Digital art platforms have been gaining popularity as they provide accessible and enjoyable ways for users to own and appreciate artwork in their own homes. What direction do you see this trend taking and how do you think it will impact the art industry?

The Samsung Art Store is an innovative platform that offers users a unique way to enjoy and access works of art from the comfort of their own homes. By providing a platform to view images of artwork, paintings, photography and more, the Art Store has made it easier for collectors to own and appreciate art.

This technology could potentially have a significant impact on the art industry by providing new avenues for individuals to access and engage with art. The Art Store has the potential to integrate with personal environments and provide new opportunities for art collectors to showcase their collections.

Overall, the increasing popularity of digital art platforms like the Samsung Art Store is likely to have a positive impact on the art industry by making art more accessible and enjoyable for a wider audience.

Q: What differences do you see between showcasing the artwork in-person vs. digitally on the Frame?

That is a great question. First, I think it’s important to note that we are talking about displaying images of artwork, not the artworks themselves. The way in which the viewer experiences the artwork will depend on whether it can evoke the same emotions as the original piece. While digital displays cannot replace the experience of seeing a Velázquez painting in person, it does offer the convenience of accessing and displaying high-quality images of these artworks in our own homes.

Furthermore, being able to integrate digital artwork into our living spaces, just as we do with furniture or decorative objects, adds a new dimension to the way we experience and appreciate art. It offers new possibilities for enjoying and sharing art in our everyday lives and this is a great thing.

Q: Have you observed any noteworthy trends or patterns in the way people engage with the museum’s online collections?

It is fascinating to see how the public responds to the images displayed in the Art Store. The audience seems to be drawn towards decorative aesthetic and current trends influenced by other media, mirroring the purchasing patterns observed in our museum shops.

Q: Can you share with us some of the most memorable pieces from your collection that are currently featured in the Art Store?

Here are some carefully selected works from a diverse range of works from various painters, styles and themes spanning across different decades. These pieces showcase a range of subjects, from powerful portraits and mythological dances to exquisite details of flower catalogues, offering a glimpse into the beauty and richness of art history.

▲ Las Meninas (1656) by Diego Rodríguez de Silva y Velázquez (cropped for detail)

Las Meninas is undoubtedly the best-known painting in the Museo del Prado and Velázquez’s most famous work. It is also the one which best sums up the characteristics of his art. In a large room of the Alcázar in Madrid, we see the Infanta Margarita, whose detail we can see in this image, flanked by two maids of honor or meninas.

The picture has been interpreted in several ways. The centrality of the infanta Margarita and the reflection of the king and queen in the mirror appear to point to a political and dynastic significance. The presence of Velázquez in the same environment as the king, queen and infanta, and bearing the cross of the Order of Santiago and the chamberlain’s key as attributes of his social status, presumably constitutes a validation of his nobility and that of painting itself.

▲ The Garden of Earthly Delights Triptych (1490-1500) by Hieronymus Bosch

The Central panel, with the four rivers of the world on the horizon, situates the scene on Earth. Carnal desire, represented by beautiful naked women and symbolized by an array of red fruit, becomes mankind’s driving force. The various earthly pleasures to which mankind yields instinctively and unconsciously are illustrated symbolically or specifically. The central panel depicts a Paradise that deceives the senses, a false Paradise given over to the sin of lust.

▲ Dance of Mythological Characters and Villagers (1630-1635) by Pieter Paul Rubens

A group of peasants dance in agitated frenzy, accompanied by a flutist in a tree. The scene takes place in a landscape that recalls Italy, especially the villa in the background, whose shapes resemble those of the architect, Andrea Palladio.

▲ Hollyhocks (1872-1873) by Mariano Fortuny y Marsal (cropped for detail)

Fortuny enjoyed painting flowers in bloom in his scenes. Attracted by their colors, he also made separate studies of them. His favorites were hollyhocks on account of their pleasing hues and the elegant verticality of their stalks, which is accentuated by the format used here. As the background is devoid of references, their corollas appear to float in an indeterminate space, with varying degrees of finish, and the ground layer is visible in some areas of the canvas.

Exploring the Intersection of Art and Technology

Q: What impact do you think recent technological advancements have had on artists, their creative process and the finished artwork?

From my perspective, artists have been introduced to a whole universe of new technological tools, which may influence their creative process to varying degrees, depending on their individual preferences. There are some exceptional artists who have embraced digital tools to create amazing works. In my view, these advancements offer endless opportunities for artists, whether through new artwork or collaborations or both.

Q: How can technology be used to make art more accessible and inclusive to a wider audience?

Undoubtedly, digital technology has the potential to greatly expand the reach of art beyond physical spaces, allowing it to be appreciated in different languages and contexts. For example, many people who are unable to attend exhibitions can still appreciate works of art through digital access. Further, digital art platforms such as Samsung Art Store enable individuals to build their own “collection” at home, making art more accessible and inclusive to a wider audience.

Visit the Samsung Art Store in The Frame to explore more of Prado Museum’s collection.

View the full article

Samsung Electronics introduced a new free-to-play “Gaming Zone” with Samsung screens in collaboration with Xbox at Microsoft Experience Centers (MEC) in London and New York.

In June of 2022, Microsoft’s Xbox joined Samsung Gaming Hub,¹ the world’s first smart TV platform to include the Xbox App on Smart TVs.² With this partnership, Samsung Gaming Hub users are now able to stream over 100 high-quality games through the Xbox App by subscribing to “Xbox Game Pass”.

▲ Visitors can play the Minecraft Legend at the Cloud Gaming Zone in London

To bring the experience to more gamers, Samsung Electronics has teamed up with Microsoft to introduce a dedicated space where gamers can play their favorite Xbox games on the Samsung Gaming Hub. Multiple Samsung Smart TVs and gaming monitors have been installed in the MEC to provide an exciting and unique gaming experience.

The Gaming Zone in both London and New York City across the Microsoft Experience Centers on Regent Street and Fifth Avenue, now have three dedicated gaming areas incorporating a wide range of Samsung gaming screens³ for everyone to enjoy — either as a seasoned gamer or those new to cloud gaming.

▲ The Living Room Zone in London features three 98-inch Neo QLED 4K HDR Smart TVs

The three gaming areas are:

1. Cloud Gaming Zone — featuring 55-inch Neo QLED Smart TVs for game streaming via the Samsung Gaming Hub. Visitors can instantly play the biggest games from Xbox and other top gaming partners with no downloads, storage limits or console required. Just switch on your TV and play.
2. Living Room Zone — showcasing three 98-inch Neo QLED 4K HDR Smart TVs in London and an 85-inch Neo QLED 8K TV at the store entrance in New York.
3. Tournament Zone — with 24-inch Odyssey G3 Gaming Monitors (London) and 27-inch Odyssey G5 Gaming Monitors (New York) that give gamers the option to play games on Xbox Game Pass or Xbox console, providing flexibility for all gamers.

Powered by Tizen, the Samsung Gaming Hub is an all-in-one game streaming discovery platform bridging hardware and software for a better player experience. Instantly play thousands of games from Xbox, Amazon Luna, NVIDIA GeForce NOW and Utomik, with Antstream Arcade and Blacknut coming in 2023.⁴

The Samsung Gaming Hub is the new home for gaming and entertainment with Twitch, Spotify and YouTube Gaming integration that gives players easy access to enhance their experience. No storage limits, no downloads, no console or PC required — all players need is a Bluetooth-enabled gaming controller and an internet connection to start playing.

▲ Gamers can compete simultaneously at the Tournament Zone in London

“It is a great pleasure to work with Microsoft to deliver the impressive experience of Samsung Gaming Hub to global gamers,” said Sangsook Han, Executive Vice President of the Visual Display Business at Samsung Electronics. “Samsung Gaming Hub has been incorporated into Samsung Smart TVs and monitors demonstrating the evolution of the Samsung screen experience. Samsung will continue to advance this incredible service to attract global gamers by expanding its partnerships and innovative technology.”

From London to New York, Samsung Gaming Hub is inspiring and connecting global gamers in new and exciting ways. In its collaboration with partners such as Microsoft, Samsung Electronics is helping to create next-level gaming experiences by leveraging its advanced Smart TVs and monitors in Microsoft Experience Centers.

▲ Samsung Electronics introduced a new free-to-play “Gaming Zone” with Samsung screens in collaboration with Xbox at Microsoft Experience Centers (MEC) in London and New York

▲ Visitors can instantly play the biggest games from Xbox and other top gaming partners with no downloads, storage limits or console required

▲ Gamers at the Tournament Zone in London

¹ Samsung Gaming Hub is only available in select countries: Brazil, Canada, France, Germany, Italy, Korea, Spain, the U.S. and the U.K. In other European countries, cloud gaming apps can be downloaded from the TV App Store and accessed through the Samsung Smart Hub. Service and content availability may vary by region and partners.
² As of 2023 new models, Samsung Gaming Hub is supported by Samsung Smart TV models above CU7000, Smart monitors and Odyssey gaming monitors with smart features.
³ Installation products in London MEC include three 98-type Neo QLED 4K (QN90A), six 55-type Neo QLED 4K (QN95B) and 12 24-type Odyssey G3 (G32A). Two additional Odyssey Ark will be installed within May. Installation products in New York City MEC include one 85-type Neo QLED 8K (QN800B), four 55-type Neo QLED 4K (QN85B) and 10 27-type Odyssey G5 (G55A).
⁴ Service availability for partners may vary by region. Service subscription can be required by partners.

View the full article

In 2022, Samsung Electronics announced its environmental strategy to achieve net zero carbon emissions by 2050.

As part of these sustainability efforts, Samsung has expanded the use of recycled materials in plastic parts for its products. By 2030, Samsung aims to incorporate 50% recycled materials into its plastic parts and by 2050, aims to use 100% recycled materials for all of its plastic parts.

Samsung’s SolarCell Remote exemplifies Samsung’s commitment to the environment, and as it celebrates its third anniversary, Samsung Newsroom is exploring how this eco-conscious product has progressed since its initial release in 2021, with perspectives from JongKeun Lee of H/W Platform Lab and HyunJoo Kim of Mecha Solution Lab.

▲ (From left) JongKeun Lee from H/W Platform Lab and HyunJoo Kim from Mecha Solution Lab

Eliminating the Need for Disposable Batteries

Samsung Electronics developed the SolarCell Remote to combat the environmental impact of discarding used batteries. It is the industry’s first rechargeable remote control, with a solar panel (solar cell) that can be charged by sunlight or indoor lighting. The remote can also be charged with a USB-C cable so consumers have many ways to charge their remote.

“The level of carbon emissions from the SolarCell Remote, from production to disposal, is roughly one-third of that of the manufacturing of disposable batteries¹,” said JongKeun Lee from H/W Platform Lab. “By eliminating the need for disposable batteries, not only are fewer resources consumed but carbon emissions are lowered by manufacturing fewer batteries over time.”

Another remarkable feature is its low power consumption. The SolarCell Remote was designed to run on about 10% of the power that typical remote controls use. “Samsung made significant progress by drastically eliminating unnecessary outputs and operations, contributing to great energy savings,” Lee added.

The SolarCell Remote Recycles More Than Six Tonnes of Waste

Twenty-four percent of the plastics used in the SolarCell Remote come from recycled materials. This means more than six tonnes of waste are recycled for the annual production of 10 million SolarCell Remotes. This equates to about an 18% decrease in carbon emissions compared to production using conventional materials.

This was no simple undertaking. It takes time and effort to develop and apply alternative materials made from recycled waste in a meaningful way.

“With growing concerns about ocean waste, we looked carefully into many solutions. We chose to use recycled plastics from discarded fishing nets for 20% of brackets of the 2023 SolarCell Remote,” said HyunJoo Kim from Mecha Solution Lab. “Going forward, we aim to foster the use of these resources and utilize recycled plastics more aggressively.”

“This year, we started using recycled plastics from discarded fishing nets. While they are costly and difficult to process, the end result is a higher quality of materials which contribute to our mission of everyday sustainability,” Kim added. “The process is quite extensive, from sorting out the waste to cleaning, removing toxic substances and improving material properties.”

In recognition of this product’s environmentally friendly design, Time Magazine selected the SolarCell Remote as one of Time Magazine’s “The Best Inventions of 2022”.

All of Samsung’s 2023 Lifestyle TVs are equipped with the 2023 SolarCell Remote. Samsung’s goal is to integrate more eco-conscious products and processes into a wider range of models across regions and empower consumers to live a more sustainable lifestyle.

In addition, Samsung decreased the size of the SolarCell Remote by 25% in its latest iteration. This means that the remote control uses less plastic while enhancing the product’s usability.

“As the SolarCell Remote became smaller, manufacturing uses less plastic and it became an ideal size for consumers’ hands, making it a better product all around,” Lee explained.

Pursuing an Eco-Conscious Strategy With a Streamlined Approach

So, what are Samsung’s next steps to enhance sustainability of the SolarCell Remote?

“We are continuing to move in the direction of light, thin and small to keep the use of plastic low,” Kim said.

“We are dedicated to creating a user-friendly remote control that consumes fewer resources and less energy,” Lee said. “Samsung’s ultimate goal is to empower users to control products with minimal effort while reducing the use of materials and energy. This could mean one day we get rid of the remote control entirely. The SolarCell Remote is a bold step in the direction of everyday sustainability and we can’t wait to show everyone what’s next.”

The ambitious journey of the SolarCell Remote to contribute to a more eco-conscious lifestyle is just beginning.

¹ Considering most TVs are used for seven years and an AA battery for their remote controls are replaced once in a year, the number of discarded batteries for a TV will be 14 every seven years. This means charging and using SolarCell Remote for seven years reduces carbon emissions by one third compared to using AA batteries.

View the full article

Luxury hotels and resorts around the world are looking for ways to differentiate the guest experience. Hotel signage and displays play an important role in premium travel as they provide unique aesthetics throughout the premises and intensify the dimensionality of the space while communicating key information to guests.

Atlantis The Royal, the new ultra-luxury experiential resort in Dubai, just announced its grand opening in 2023. Atlantis The Royal raises the bar for resorts everywhere, providing unrivaled experiences for guests amplified by Samsung Electronics’ cutting-edge display technology. From the lobby to the most luxurious suite, Atlantis The Royal and Samsung have collaborated to provide a fresh perspective on premium travel with an unparalleled guest experience.

“Atlantis The Royal has set new boundaries in terms of architecture, and Samsung has played a key role in that feat,” said Anthony Lynsdale, Vice President of Information Technology, Atlantis The Royal. “We’ve leveraged Samsung’s LED solutions and curated specific content, from the fish tanks in the lobby to the journey into the spa, which has really elevated the guest experience.”

Take a look below for an exclusive tour of Atlantis The Royal with Samsung.

Creating a Lasting First Impression With Scenes of the Ocean

Upon entering the lobby, guests are greeted by three towering fish tanks. Fish swim in front of crystal-clear visuals, made possible by Samsung Smart LED signage (6m x 8.5m, 7.5m x 6m, 6m x 6.5m) hanging behind the tanks. This innovative display with unique and stunning visuals sets the tone for staying at the Atlantis The Royal, providing an experience unlike any other.

Because the content of the aquarium displays can be changed, Atlantis The Royal is able to create different moods for guests. This flexibility helps the resort produce the right atmosphere for any occasion, from the middle of the day to VIP events at night.

▲ An awe-inspiring sight greets resort guests, made possible by Samsung LED signage behind the lobby fish tanks.

▲ An underwater vista on Samsung LED signage makes the resort lobby a unique, unforgettable space for guests.

Elevating Every Space With Versatile Signage and Displays

When visiting the rooftop infinity pool, called Cloud 22, guests are met with unbeatable views of Dubai and the Arabian Sea. Thanks to its high visibility, Samsung Outdoor LED Signage shines brightly even under the strong Dubai sunlight, and is used to light up the nighttime party beside the DJ booth, providing a one-of-a-kind ambiance.

▲ Samsung Outdoor LED signage sets the mood on the rooftop infinity pool, no matter how bright the Dubai sun shines.

▲ For parties, sunbathing or splashing in the pool, outdoor LED signage displays vivid images in any lighting.

When visiting the spa to relax and unwind, guests are welcomed into the space by an enormous, curved LED screen from Samsung. The display illuminates the walk-in with LED HDR technology, showing crystal-clear scenes with brilliant colors and adding dimensions to the space.

▲ The curved LED screen guides guests into serenity with vivid colors and visuals that feel real.

The Most Immersive Display Meets the Most Luxurious Room

▲ Take a sneak peek at The Royal Mansion at Atlantis The Royal in Dubai (and The Wall in it)

For the utmost experience at Atlantis The Royal, guests can retire to The Royal Mansion, the most luxurious suite in the resort. Measuring 146 inches with 4K (3,840 x 2,160) resolution, Samsung’s “The Wall” is installed in the mansion’s cinema room, delivering a fully immersive cinematic experience that makes your stay unforgettable. The sleek, modern design of “The Wall” blends seamlessly into the room’s chic and sophisticated interior, combining the highest quality technology and the most luxurious hospitality into one breathtaking experience.

▲ The Wall makes movies more impactful in The Royal Mansion’s cinema room with its 146-inch screen.

Optimizing Every Occasion With High-Quality Signage

▲ Samsung displays provide upgraded visual experiences throughout the entire resort, including collaboration tools in the business meeting rooms, inspiring images in the yoga studio and in-room Samsung hospitality displays.

Atlantis The Royal makes every guest feel like royalty. For business travelers, the executive meeting rooms feature Samsung interactive displays to maximize productivity and collaboration for visiting professionals. For those who aim to travel with their wellness intact, the resort’s gym has sky-high ceilings for an elevated workout experience, featuring an impressive display from Samsung in the yoga studio. The display’s content motivates guests with crisp clarity and true-to-life color representation.

After exploring the property, guests can return to their rooms to unwind. All 795 rooms in the resort are equipped with Samsung’s hospitality displays to ensure every guest can be comfortable and immersed in their favorite content.

Samsung and Atlantis The Royal have brought new creative concepts to life through this collaboration, delivering an unmatched luxury experience for guests while redefining the future of hospitality.

View the full article

Samsung Electronics announced today that six models in its 2023 Neo QLED lineup have achieved the “Reducing CO2” certification from the Carbon Trust. This label is awarded to a product when its carbon footprint is proven to have been reduced year on year, a testament to Samsung’s efforts to enhance sustainability throughout the entire product lifecycle.

“It’s rewarding to see Samsung’s sustainability mission recognized by a trusted organization, as we remain committed to creating products with the future of our planet top of mind,” said Seokwoo Yong, Executive Vice President and Deputy Head of Visual Display Business at Samsung Electronics. “As the world’s largest TV manufacturer, we recognize our responsibility to lead by example and will continue to leverage technology to drive positive change.”

The Carbon Trust is a global climate consultancy founded by the UK government with the mission to respond to climate change and reduce greenhouse gases (GHGs). The organization calculates its carbon footprint certification by evaluating the amount of GHG generated¹ throughout the entire product lifecycle, ranging from production to disposal, based on internationally recognized standards. Notably, the label does not take CO2 offsets into consideration.

The 2023 Neo QLED models obtained the certification in recognition of Samsung’s efforts to reduce the products’ weight and their power consumption during the use phase when compared to their predecessors. The six certified models include three Neo QLED 8K and three Neo QLED 4K screens.² As Samsung aims to expand the scope of these efforts, it expects to earn carbon footprint certification for more than 20 models this year across its latest lineup of QLED, Crystal UHD and OLED TVs, as well as monitors and signage products.

In 2021, Samsung Neo QLED became the first screen to receive the certification among 4K and higher resolution TVs. The following year, 16 models across Samsung’s 2022 lineup, including 11 models from the QLED, Crystal UHD and Lifestyle TV range, as well as five monitors and signage products, also obtained the certification.

As the global TV leader for the 17th consecutive year, Samsung’s Visual Display Business continues to introduce eco-conscious products and practices for its display products.

For more information on Samsung’s 2023 TV lineup, please visit www.samsung.com.

¹ The Carbon Trust launched “Carbon Footprint Label” certificate program since 2007.
² Neo QLED 8K (75QN900C, 75QN800C, 75QN700C), Neo QLED 4K (75QN95C, 75QN90C, 75QN85C)

View the full article

View the full blog at its source

▲ (from left) Sarah Larsen Tobin, Vice President of Home Entertainment Marketing for Samsung Electronics America, talked about “More Wow Than Ever + Connected Living” with Martha Stewart, well-known American businesswoman and the Queen of Domestic Arts; Carl Nassib, American professional football player; and Rosario Dawson, who played Lara in Men in Black II, at Samsung 837, Samsung’s newly reopened experience store in New York on April 4.

Unbox & Discover 2023: A Closer Look at the Global Launch Event

Samsung’s subsidiaries worldwide have begun Unbox & Discover (U&D) 2023 in April to unveil new models in local markets and take preorders for new products. After a three-year hiatus from hosting the event in-person due to the pandemic, Samsung held its first offline U&D event to showcase its latest innovations.

Major subsidiaries around the globe, including the U.S., Australia and Singapore hosted the event at special venues, bringing key retailers, media and influencers together to demonstrate the innovative experiences of Samsung 2023 TV models, centered on its Neo QLED 8K.

This year’s U&D event theme was “Global One Launch”. All of the participating subsidiaries hosted events simultaneously around the globe, with both in-person and virtual components. Samsung Newsroom is taking a closer look at Unbox & Discover 2023, which provided rich customer experiences at landmarks around the world.

▲ Samsung Electronics America’s U&D held at Samsung 837 was filled with media and influencers. The subsidiary broadcasted the event on its official website for those who weren’t able to attend.

Expanding Partnerships With Creators in America

Samsung Electronics America introduced the Samsung Neo QLED 8K and 4K, highlighting upgraded features and larger screen sizes. The company added an ultra-large 98-inch model to the product lineup and unveiled more sophisticated, groundbreaking technologies like Auto HDR Remastering and 8K AI upscaling. Amongst other media, TechRadar highly praised the QN900C, the top Neo QLED 8K model, for its industry-leading picture quality, saying “There were many moments while viewing when I silently uttered “wow,” and that’s certainly not something I find myself doing with every TV I test.”

Samsung Electronics America plans to actively partner with various creators for a series of digital content to show how Samsung home entertainment products enhance connectivity and personalize experiences that improve our daily lives.

Samsung Electronics America has also launched a limited time offer to celebrate U&D. Customers who buy the QN800C or QN900C from the official Samsung website or at select retail stores by April 16 will be given a free 32-inch Frame.

Modeling the Samsung Lifestyle in Australia

On the other side of the globe, Samsung Electronics Australia hosted the offline U&D event and targeted key retailers, VIPs, media and influencers at WatersEdge in The Rocks, Sydney. To illustrate its “Screens for every Experience” theme, Samsung Electronics Australia demonstrated its lineup throughout different rooms in a model home. Various scenarios were played out to show visitors how Samsung TVs can integrate seamlessly into users’ lifestyles.

▲ Jeremy Senior, Vice President from Consumer Electronics of Samsung Electronics Australia explained Neo QLED 8K technology to visitors

▲ Influencers attended the event to see the new lineup and share content in real time across social platforms. They enjoyed hands-on time with the 2023 Samsung TV lineup and experienced various Calm Tech scenarios via SmartThings.

▲ Samsung Electronics Australia shared interactive content to its social media channels that reflected the demonstrations at the event.

▲ Aaron Mcnamara, Head of Product, AV from Samsung Electronics Australia explained the picture quality and features of Samsung OLED to highly engaged attendees

▲ Briellyn Turton, a renowned interior designer and stylist in Australia, hosted the U&D event, introducing various user scenarios to visitors

Creating Buzz at Marina Bay Sands in Singapore

▲ Samsung Electronics Singapore organized U&D 2023 for retailers, media and customers at Marina Bay Sands from April 4 to 6. Visitors took part in a docent tour of the event set up, which included eight zones. Following the tour, visitors took to social media to share their experiences with new products.

▲ As part one if its virtual event, Samsung Electronics Singapore posted a snapshot of the event in real time on its official Instagram account. In the story, Dennis Jang, President of Samsung Electronics Singapore, introduced Neo QLED 8K to attendees (right).

▲ Visitors were welcomed with a docent tour focused on the picture quality and features of Samsung Neo QLED 8K. Twenty-eight media professionals who joined the event said that demo zones helped them better understand TV features. In particular, visitors enjoyed the Home Cinema booth and Sustainability booth, which showcased scenarios of ultra-large TV screens at home along with Samsung’s sustainability efforts.

▲ At Singapore U&D 2023, the CEO of National Gallery Singapore and a Dolby Atmos representative gave a speech on the partnership with Samsung Art Store and their efforts to improve users’ audiovisual experiences.

Intimate Experiences With Screens Across Europe

European subsidiaries, including Germany, the U.K., the Netherlands, Hungary and Serbia, also hosted the U&D event on and offline, catching the attention of local media. The subsidiaries hosted a countdown timer for U&D on their websites starting on April 5 to drive excitement and conversation leading up to the event.

▲ On April 5, Samsung Electronics Hungary brought ten media professionals who focus on tech, lifestyle and interior design to a local restaurant to provide them with first-hand experiences of the 2023 Samsung TV lineup.

▲ Samsung Electronics Hungary provided media with an intimate experience to wow the crowd and give new products’ design the proper space to standout.

▲ Media and product reviewers also experienced Samsung’s soundbar, the Q Series, which was released last year as the company’s top premium model. Samsung is also marking its ninth year in a row topping the global soundbar market by sales.

▲ On April 5, Samsung Electronics Serbia invited local media professionals to showcase 2023 TV lineup and Lifestyle TV lineup.

Telegraf, a renowned local media outlet said, “This is an excellent opportunity to get acquainted with a large number of new devices at once, to see the entire Bespoke ecosystem. New TV devices also look impressive. ‘Home cinema’ is something that is more and more interesting to both us and the readers.”

Unbox & Discover, Samsung’s global launch event, provided insights into this year’s product portfolio to a global audience, with customized experiences for each local market. The event provided a platform for attendees to hear from product experts and see the innovative product lineup for themselves ahead of their global roll out.

View the full article

Samsung Electronics today announced that Atlantis The Royal, a new resort from Kerzner International on Palm Jumeirah in Dubai, has been outfitted with its industry-leading displays, including The Wall, as well as Samsung Smart Signage displays both indoors and outdoors. Following the 2023 grand opening of what has been dubbed one of the world’s top resorts, guests can now experience a new era of luxury complemented by Samsung’s latest technology.

“At Atlantis The Royal, every detail has been considered to truly elevate the guest experience and fully equip our colleagues. Samsung has been an instrumental technology partner from construction to opening,” said Anthony Lynsdale, Vice President Information Technology, Atlantis Dubai. “We are confident in both the quality and reliability of Samsung’s technology and team of experts to help us create and maintain an unparalleled hotel experience.”

Cutting-Edge Technology Lights Up Every Space for All-Around Luxury

Atlantis The Royal is the first hotel in the MENA (Middle East and North Africa) region to install Samsung’s innovative modular Micro LED display, The Wall, on its property. Measuring 146 inches with 4K (3,840 x 2,160) resolution, The Wall enhances the hotel’s most luxurious guest suite, the Royal Mansion, with a one-of-a-kind, personal viewing experience unmatched by other displays. The slim, sleek finish of The Wall’s Infinity Design blends in naturally with the suite’s refined elegance.

Throughout the property, various types of Samsung Smart Signage have been installed to entertain guests and provide unique customer experiences in each space.

In the hotel’s awe-inspiring lobby, Samsung Smart LED Signages have been installed on three large water tanks that draw visitors’ attention at first glance with the largest screen measuring 6m x 8.5m. Samsung installed the hanging-type signage between the tanks and the walls to project incredible scenes, including fish swimming in the sea.

The hotel’s spa and gym feature impressive displays with Samsung Smart LED Signage from the company’s IER series, which leverage LED HDR technology for crystal clear picture presentation. Built to accommodate various installation space requirements, these flexible signage displays allowed the team at Atlantis The Royal to provide an immersive viewing experience in the spa and gym areas.

By the outdoor infinity pool, the ceviche bar features Samsung Outdoor LED signage that displays information clearly, even under direct sunlight, to entertain and communicate effectively with guests. The outdoor IP65 validated design protects it from dust and water and ensures continuous operation in any conditions.

Samsung Smart Signage has also been installed in restaurants and meeting rooms to enhance guests’ comfort and communication while boosting staff efficiency. Guests of Atlantis The Royal will be treated like royalty thanks to the 957 Samsung hospitality displays that have been installed in the hotel’s 795 rooms to provide the ultimate personalized viewing experience.

“We are privileged to work with Atlantis The Royal and provide guests with a new level of luxury unlike anything they’ve experienced before,” said Doohee Lee, Vice President and Head of Samsung Gulf Electronics. “The combination of Samsung’s innovative display technology and Atlantis’ creativity and luxury expertise is leading the hospitality industry in exciting new directions.”

From The Wall’s awe-inspiring picture quality in the Royal Mansion to the smart signage installed throughout the property, Samsung’s displays work within the resort’s unique environment to empower staff and transform the guest experience. Through its collaboration with Atlantis The Royal, Samsung Electronics is helping to define the future of hospitality technology.

View the full article

Samsung Electronics has been recognized as a leader in the global soundbar market, according to the market research firm, FutureSource Consulting. A newly released report published on February 28 notes that Samsung topped the soundbar market for the ninth year in a row, commanding 20.2% in market share and accounting for 18.4% of the industry sales volume in 2022.

Samsung soundbars, including the premium Q-series lineup, are expertly crafted and fine-tuned for powerful and immersive sound quality, enhanced compatibility with TVs, and sleek and modern design. Features such as SpaceFit Sound have been praised by customers and reviewers for calibrating sounds to fit the acoustic properties of each space for tailor-made sound experiences.

In fact, Samsung soundbars have impressed industry experts and reviewers, with outlets such as AVForums selecting the HW-Q990B as the “Best in Class” Award winner for 2022 and Newsweek commenting that the HW-S800B “delivers impressive room-filling sound” in such a compact form.

This year Samsung is taking its soundbar lineup to the next level with captivating cinematic sounds and premium audio features to win the hearts of consumers and home theater enthusiasts.

▲ HW-Q990C

Samsung’s HW-Q990C is a flagship Q-series soundbar with an impressive 11.1.4-channel setup and Dolby Atmos audio. It comes with the latest Q-Symphony 3.0 feature, which analyzes and processes voice channels and audio elements to deliver perfectly synchronized audio using every speaker in both the TV and the soundbar. It also comes with SpaceFit Sound Pro, which calibrates sounds to match the acoustic properties of each space, and Game Mode Pro, which optimizes sounds by game genres for added realism when played through Samsung Gaming Hub.

“Samsung is committed to providing our customers with an industry-leading home entertainment experience that meets the evolving needs of our customers,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Samsung soundbars are the perfect immersive match for Samsung TVs, exemplifying the pinnacle of cinematic sound with smart audio features and enhanced connectivity.”

According to Futuresource, the global soundbar market, which has been showing steady growth of about 5.7% over the past three years, recorded 23.16 million units in sales in 2022 and is expected to reach 26 million in sales by 2025.

For more information, please visit https://www.samsung.com.

View the full article

View the full blog at its source

View the full blog at its source

Samsung Electronics today unveiled a new interactive display with upgraded features and a powerful software solution at Bett (British Educational Training and Technology) 2023, the world’s largest education technology exhibition, in London. The more than 30,000 attendees at Bett can explore the future of education with the cutting-edge Samsung Interactive Display and the Samsung Whiteboard App.

Technology plays a critical role in the classroom today, and the classroom of tomorrow requires a full suite of tools to help teachers and students deepen connections and increase collaboration in a familiar and convenient way. To meet the evolving needs of educators, classroom technology is becoming increasingly customizable, feature-rich and interconnected across device ecosystems and operating systems (OS). Samsung is expanding its technology, services and support for education to set teachers up for success.

“Our education technology is designed to equip educators with the tools they need to fully engage students and enrich the learning experience in any environment,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “At Bett, we are excited to showcase our interactive display solutions, demonstrating the level of advanced usability and interactivity required for the tech-enabled future of education.”

Introducing the New Interactive Display and Software Powering the Classroom of the Future

The new Samsung Interactive Display (Model name: WAC) is available for Bett attendees to experience in person. Expanding the offerings beyond the Flip and Flip Pro models operating on Tizen OS, the new WAC model leverages Android OS to provide intuitive usability. The easy-to-use display helps teachers customize their home screen user interface (UI), activate multiple screens, share up to nine displays at once regardless of OS or device and utilize intelligent education apps to enrich student learning. Users can also take advantage of the integrated Wi-Fi and Bluetooth connectivity.

Unveiled in 65-, 75- and 86-inch models,¹ the WAC series is built to integrate into any classroom setting. Its connectivity is enhanced with a 3-in-1 USB-C port, which enables hassle-free screen connection, touch control and external device charging (max. 65W). In addition, the HDMI output function allows teachers to share content on a bigger screen, particularly useful in a lecture theater.

Featuring a slim and user-friendly design, the WAC model takes into consideration the importance of both convenience and interactivity. With IR touch, users can enjoy a natural writing experience, 20 multi-touch drawing and a dual-sided pen to write with a different color on each end without changing the settings. The front stereo speaker, penholder and handle on the display boost convenience for a seamless education environment.

The Device Management Solution (DMS) for WAC series allows users to monitor and control the display in the classroom remotely at the same time. The DMS also provides an alert function that sends warning messages to the screen collectively in case of an emergency.

Originally available on the Samsung Flip (Model name: WMB, WMA, WMR), the Samsung Whiteboard App will also be compatible with the WAC model. The software solution helps educators connect to Windows OS devices, so that even after connecting a PC to the display, seamless writing on top of the content on the PC can be experienced in real-time, creating a dynamic classroom experience. In addition, it is easy to store and share content and documents, as well as annotate on top of whatever is being displayed in real-time, even during a video conference.

At Bett, the Samsung stand will be located at NE31 in the ExCeL London from March 29 – 31, 2023.

¹ 65- and 75-inch models will launch during 1H. 86-inch model will launch during 2H.

View the full article

Samsung Electronics America and the New York Mets recently made sports history with the installment of the largest scoreboard across all professional ballparks. As fans gear up for the start of a new baseball season, they will have a firsthand look at the enhanced and fully upgraded dual-sided centerfield video board, which features a 17,400 square feet LED screen on the front and 6,900 square feet on the back. Since Fall of 2022, Samsung has installed over 29,800 square feet of new LED at Citi Field.

Unveiled for the first time at the Mets’ What’s New at Citi Field event on March 23, attendees had a sneak peek of what fans can expect for the upcoming season. The scoreboard is the highlight of the multiple digital display upgrades throughout the entire stadium, providing fans with a state-of-the-art display experience. Even as fans enjoy the new experienced introduced throughout the ballpark, the new scoreboard ensures that they won’t miss a moment of the action taking place on the field.

“As an emerging New York landmark, Citi Field continues to set itself apart with the integration of cutting-edge display technology that enhances the in-stadium experience for fans,” said James Fishler, Senior Vice President, Display and Home Entertainment Division, Samsung Electronics America. “Samsung is a proud partner of the Mets and with the installment of the first-of-its-kind, double-sided LED display, we are excited to help the franchise reach the next level of technology innovation in professional sports.”

New Centerfield Scoreboard Brings Citi Field to Life

Since forming its partnership in 2021, Samsung has worked with the Mets to transform Citi Field into the most technologically advanced, professional ballpark. The multi-year digital transformation included the deployment of over 1,300 LFD displays and several new Outdoor LED displays last year, totaling over 15 million pixels. The second phase of installments, which will be fully operational by opening day on April 6, will feature several new outfield displays, including the new centerfield scoreboard, increasing the total pixel count in Citi Field to 40 million. In addition to the centerfield scoreboard, Mets fans will see display improvements in all corners of the stadium, including exterior signage, digital concession menu boards and more.

“Samsung’s innovative technology at Citi Field will expand the standard for what fans expect when entering the country’s best stadiums. Over a two-year period, we’ve transformed a once static signage environment to an all-digital experience,” said David Phelps, Vice President, Product Management, Display Division, Samsung Electronics America. “While working with the Mets, we’ve been able to push the boundaries of what is possible by delivering more creative and unique experiences for its fan base.”

The new LED technology also enables opportunities for DOOH (Digital Out-of-Home) advertising by transforming once static displays into a blank canvas of creativity. The scoreboard offers near unlimited configurations for advertisers to stand out from the competition and deliver entirely new visual experiences to fans. With the ability to accept multiple forms of content, the dynamic display helps foster the local economy by providing business owners with an affordable solution to advertise at Citi Field. The back of the dual-sided scoreboard reaches heights so tall that it’s visible from the highway, offering yet another opportunity to increase sponsorship and advertisement revenue, as well as inform and excite fans waiting to enter the stadium to join the action.

View the full article

View the full article

The natural world has inspired countless songs, photographs, movies and other works of art. Illustrator Natasha Durley also draws inspiration from nature and what started as doodles during her day job turned into so much more. Natasha now works with brands all around the world, having been commissioned for murals, homeware, stationery, apparel, toys and even gaming apps.

Durley’s works especially focus on the diverse textures, shapes and vibrant colors found in nature. From this, she illustrates creative, colorful landscapes that are currently available to viewers not just on puzzles, pillows and books, but now also on The Frame to display in the home.

Samsung Newsroom sat down with Natasha to talk about how she finds inspiration in the natural world and how her work translates to a digital display such as The Frame.

▲ Natasha Durley

From Call Center to Creative

Q: Could you tell us a bit about your career as an artist? What piqued your interest in illustration? 

After school, I took a few years to travel and work. I ended up working in a call center but would practice drawing between calls, dreaming of a more creative career. Thankfully, I took the plunge and finally went to Arts University Bournemouth to study illustration. The rest is history!

Q: Your work is filled with vibrant colors, ties in elements of nature and animals and emphasizes textures. Where do you find inspiration to create such unique illustrations? 

I’ve always been fascinated by nature, so watching documentaries and reading articles or books about weird creatures and plants is a constant inspiration. I even follow a few biologists on social media.

I collect texture inspiration while on walks — I take photos of bark, rust or any surface that interests me. Working with color is very intuitive. I like gathering reference images just for their color palettes. But in the end, I enjoy the meditative practice of simply playing with color to see what feels right.

Q: Are there any benefits to displaying art digitally on a screen in relation to colors, textures or other factors?

Although I make my textures and paper-cut shapes by hand, my final illustrations are digital. The great thing about presenting in this format is that viewers are seeing all the colors and textures as I made them originally.

▲ As Mad as a March Hare

Partnering With the Art Store to Amplify Illustrations

Q: What drew you to partner with the Art Store?

I instantly knew I wanted to be part of the Art Store. Not only is my work introduced to new audiences, but I love that the artwork can be seen in high definition and at such a large scale on The Frame. My work has lots of detail and texture that can sometimes be lost when viewed on a smaller screen, like a phone.

Q: How has the partnership with Samsung impacted your career?

Working with Samsung has been a dream! I opened my online shop Sunny Beast around the same time I started the partnership with Samsung, and it’s been a big help in introducing me to new customers. It’s one of the reasons I decided to take some time to do more personal work, as connecting with consumers has been so fun. I often get emails and DMs from people who show me my artwork on their Frame TVs!

▲ Easter Stamps

Q: In partnering with the Art Store, you’ve been able to promote biodiversity with SUGi, which is something you’re passionate about. How did this come to fruition?

NAVA Contemporary¹ kindly asked if I would like to contribute to an Art Store collection they were curating in partnership with SUGi.² They were putting together a selection of illustrations focused on biodiversity, and as my work mainly focuses on celebrating the natural world, I couldn’t say no. For me, it’s also essential to give back to the very thing that inspires my work, and I’m always looking for ways to donate to conservation projects. The partnership would enable a portion of the revenue to go directly to regenerating nature in urban areas, so the whole project was a perfect fit!

Q: Are there any works of art that you would you recommend to consumers to display on The Frame? What are your top three pieces? Please give us a very brief explanation of each.

▲ Gobi Desert

Gobi Desert: When we bought our Frame TV and were checking out how my illustrations looked, we were blown away by how nice it made this illustration of mine pop. It’s hard to explain, but it looks alive. You could almost step inside the scene!

Volcanoes: One of my most popular prints and looks excellent on The Frame if you like bold color, texture and form.

▲ Volcanoes

For the Love of Plants: For me, it symbolizes the beginning of my whole illustration career as it was my degree showpiece, created over ten years ago! It works well on The Frame because although it looks like a calming pastel landscape at a distance, you’ll see more detailed scenes and stories if you look a little closer.

▲ For the Love of Plants

The Next Wave of Illustrated Art 

Q: How have you seen the integration of technology within the art space change the way people consume art? Have there been changes to how your art is consumed? 

People were mainly running into my work on the products my illustrations ended up on — children’s books, puzzles, bedding, etc. People increasingly recognize my work from social media and the online space now, so there is a shift.

Q: What will the future of illustrated art look like as technology becomes increasingly integrated in the space? 

Traditionally, illustration was all about creating art for a commercial client. However, with the increased reach of technology and new possibilities like the Art Store, I see a lot of new opportunities for illustrators to work both on commercial projects and on projects directly for consumers.

To see more of Natasha Durley’s artwork, head to the Samsung Art Store in The Frame.

¹ NAVA Contemporary is an online art gallery featuring a curated selection of artwork by compelling artists and an advisory offering art consultancy services. Established in 2017 by Nicole Archibeque and Valerie Altahawi, two professionals with a combined 30 years of experience in the art world, they were compelled to create an accessible environment that fosters the discovery of and dialogue around contemporary art.
² SUGi is a global platform fully dedicated to biodiversity building, ecosystem restoration and reconnecting people to Nature through the creation of ultra-dense, biodiverse forests of native species primarily in urban areas.

View the full article