Eclipsa Audio: Ushering in a New Generation of 3D Sound With Samsung
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By Samsung Newsroom
At KUKA’s headquarters in Augsburg, Germany, a new showroom transforms high-tech innovation into an immersive experience. One of the world’s leading robotics and automation companies, KUKA presents a striking installation that combines its robotics technology with Samsung Electronics’ display solutions.
At the center of the showroom, a kinetic art installation features two KUKA industrial robots moving a 65-inch Samsung Smart Signage display in perfect synchronization. Positioned in front of a Samsung IEA Indoor series 4K LED display composed of 64 cabinets, the panels open like a curtain to reveal vivid digital art across the large-scale backdrop. Content ranges from close-ups of performers to motion graphics and other dynamic visuals.
With a 2.0mm pixel pitch, the IEA series display delivers sharp detail and vivid color, even at close range. The clarity enhances the robot-led performance, allowing visitors to see how precisely KUKA’s robots move, respond and animate visual content.
▲ Each KUKA robot moves a 65-inch Samsung QM65C Smart Signage display in sync, creating a showstopping performance. ▲ Samsung display technology highlights KUKA’s robotic precision through movement, color and digital storytelling. In another area of the showroom, five vertically mounted 105-inch Samsung QPDX-5K Smart Signage displays in a 21:9 format create a realistic “production window” effect. The supersized screens give visitors the feeling of looking directly into an automated manufacturing line, bringing the experience of a factory tour into the space. The installation offers another example of KUKA’s engineering capabilities, demonstrating how robotics can be presented with precision and impact.
▲ Vertically installed Samsung QPDX-5K Smart Signage creates a “production window” effect into KUKA’s automated production environment. “We want to make complex technologies feel tangible and engaging while remaining flexible across different presentation formats,” said Lorenz Löbermann, Global Lead Corporate Brand Management at KUKA Group. “Samsung displays meet these needs perfectly.”
The showroom also incorporates 16 Samsung VMC-R video wall displays, further expanding the installation’s visual range. MEDIA tek,1 the project’s integration partner, customized and installed the Samsung solution — combining LED, large-format LCD and video wall displays to create a cohesive and immersive experience.
▲ Amit Chatterjee discusses how the collaboration with KUKA and MEDIA tek brings display systems into a real-world setting. “Together with KUKA and MEDIA tek, we implemented a project that makes smart technology and quality accessible to everyone,” said Amit Chatterjee, Manager of Presales Solutions at Samsung Electronics Germany.
The showroom gives visitors a more direct way to experience KUKA’s innovations. Robots, displays and digital content come together to show automation in motion rather than as a static concept. For KUKA, the space connects its engineering heritage with a more accessible vision of automation — highlighting not only what the systems do, but how they move, respond and create new possibilities for industry.
▲ The KUKA robots perform in harmony with the dancer displayed on the large Samsung LED signage (IEA series) behind them. Through a combination of large-scale digital displays, robotics and dynamic content, Samsung Electronics demonstrates how complex ideas can be communicated with greater clarity, impact and accessibility. The company continues to show how next-generation displays can shape commercial environments and create more engaging experiences.
▲ Video production credit: Elastique. GmbH Based in Bavaria, Germany, MEDIA tek GmbH is a leading full-service provider of professional audio, video and media technology. The company also offers comprehensive services in the fields of room acoustics, reverberation optimization and acoustic room design. ︎ View the full article
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By Samsung Newsroom
As the demand for exceptional sound grows, the role of audio devices is evolving. Speakers are no longer confined to simple playback, now acting as sculptural elements that shape the atmosphere of a space, offering not just pristine audio but also striking visual appeal and experiences designed for everyday living as design objects.
Samsung Electronics’ Music Studio, a wireless Wi-Fi speaker, was born from this evolution. Drawing inspiration from an orb and a dot, visual representations of how sound expands, its design stands out as a distinctive presence in any space. Meanwhile, its finely tuned acoustics flood a space with lush, immersive sound, elevating the fundamental value of audio.
▲ Music Studio 5 (left) and Music Studio 7 (right) feature an object-inspired design that visualizes how sound expands to complete the aesthetics of a space. Samsung Newsroom spoke with Jongmin Kim of the Product Planning Group, Jongbae Kim of the Sound Lab and Minsun Kang of the Product Design Group — all within the Visual Display (VD) Business Division — to explore how Music Studio redefines the boundaries between sound technology and design.
▲ (From left) Jongbae Kim (Sound Lab), Minsun Kang (Product Design Group) and Jongmin Kim (Product Planning Group), all from the VD Business Division
From Casual Listeners to Immersive Listeners: Tailoring the Listening Experience
The reasons people choose audio devices are more varied than ever, shaped by personal tastes and how they enjoy content. As immersive spatial audio from movies to games becomes a staple beyond just music, more listeners seek products that blend cutting-edge performance with inspired design.
Jongmin Kim explained the thinking behind Music Studio: “We focused on preserving the essence of sound while ensuring the product blends naturally into its surroundings, optimizing the overall user experience.” The decision to introduce two distinct models was based on in-depth consumer analysis. “We identified different needs between ‘casual listeners,’ who enjoy background music in their daily lives and ‘immersive listeners,’ who focus on the finer details of sound and fully engage with content,” Kim added. “Based on this, we differentiated the core value of each model to better serve each listening style.”
▲ Music Studio tailors the listening experience to user preferences, differentiating the core value of each model for optimized everyday use. Collaboration with global partners was also a key factor in expanding the listening experience. “To deliver meaningful value to users, we worked closely with our partners,” Kim said. “As a result, we were able to introduce Spotify Tap — a Wi-Fi-based feature that allows users to start music with a single button press without using a smartphone — to Music Studio for the first time globally, creating a differentiated user experience unique to Samsung audio products.”
Bringing Live-Like Immersion to Everyday Spaces With Music Studio 7
Creating an immersive audio environment requires highly sophisticated sound engineering. Designed specifically for spatial audio, Music Studio 7 underwent nearly two years of development and validation. At its core is a 3.1.1 Channel system that delivers sound in four directions — front, left, right and upward — along with advanced acoustic technologies that precisely control each channel.
▲ Music Studio 7 uses Waveguide and Pattern Control technologies that precisely control sound directivity, delivering immersive spatial audio reminiscent of a live performance. Jongbae Kim emphasized, “To create a sense of space from a single device, it is essential to control each channel so that sounds do not blend together. The ‘Waveguide’ and ‘Pattern Control’ technologies applied to Music Studio 7 are core technologies for spatial audio sound.”
The high-frequency range, which has strong directivity, can be easily controlled using the physical structure of the Waveguide. However, the mid-frequency range, which has relatively longer wavelengths, is difficult to narrow down in directivity using only the Waveguide. Pattern Control is a technology that suppresses specific sound areas using phase control signals. By inputting phase control signals based on Left, Right and Top channels into the front channel, it prevents the directivity of each channel from spreading unnecessarily. This enhances channel separation and delivers a more immersive sense of depth and 3D moving effects, even with a single speaker. Kim explained, “With these technologies, we have made it possible to clearly perceive the precise location and movement of sound using just one speaker.”
▲ With precise acoustic engineering that delivers distortion-free sound at both high and low frequencies, Music Studio 7 produces deep, rich, high-quality audio despite its size. To push performance even further, AI Dynamic Bass Control tackles the low-frequency distortion often found in compact speakers. This technology automatically analyzes and fine-tunes the woofer’s nonlinear movement, delivering deep, powerful bass from a surprisingly small package.
Music Studio 5 Balances Design and Sound Through Refined Aesthetics
Music Studio 5 offers harmonious sound wrapped in sculptural elegance and lifestyle-oriented design. Minsun Kang shared, “One of our biggest challenges was preserving Music Studio’s unique look while making sure it excelled as a speaker.”
A key influence was the collaboration with acclaimed furniture designer Erwan Bouroullec, which helped define Samsung Audio’s design language. Kang noted, “Blending Bouroullec’s artistic vision with Samsung’s practical approach, we crafted a look that feels at home as part of daily life.” Early on, the team experimented with bold forms to spark creativity, but turning these ideas into a high-performing speaker brought unique technical hurdles in arranging components and perfecting the acoustic structure.
▲ Music Studio 5 features a micro-perforated structure that balances object-like design and acoustic performance within an interior-friendly aesthetic. Kang shared, “To achieve both sculptural refinement and rich sound, we used a micro-perforated design on the front of the product. From afar, it stands out as a striking piece, but up close, its structure reveals the essence of audio.” In recognition of its design brilliance, Music Studio 5 was honored with the Gold Award at the prestigious iF Design Awards 2026. Kang added, “This achievement is the result of close teamwork with Bouroullec and the relentless dedication of our entire design team. We feel a special connection to this product, as it truly captures the meeting point of technology and aesthetics.”
In addition, Samsung’s proprietary Bluetooth audio codec, SSC (Samsung Seamless Codec), ensures stable, high-quality sound even without wires, perfectly uniting sleek design with top-tier performance.
Expanding the Sound Ecosystem With Q-Symphony
Rather than functioning as a standalone device, Music Studio offers an integrated entertainment experience through seamless connectivity and optimized sound synchronization across devices. As a Wi-Fi speaker with fully wireless connections except for power, it offers the flexibility to place it freely throughout the home. Jongmin Kim emphasized, “Regardless of where it is placed, Music Studio delivers sound optimized for the user’s listening environment, whether for music or video content.”
The Q-Symphony feature, which wirelessly connects with Samsung TVs, further enhances this experience. Supporting up to five devices simultaneously — including 2026 Wi-Fi speakers and soundbars — creates a more immersive surround-sound environment without limitations across product types.
Kim explained, “Users can freely configure the system to suit different spaces and use cases — for example, by connecting up to five Music Studio 7 units or pairing a Q-Series Soundbar with four Music Studio speakers. In such a configuration, the system supports up to 19.1.8-channel output, delivering dense, room-filling sound.”
He continued, “Our ultimate goal is to expand connectivity to a wide range of platforms — including partner products, TVs and mobile — so that users can experience optimal sound throughout every moment they engage with content.”
▲ Music Studio 7 (left) delivers immersive spatial audio, while Music Studio 5 (right) offers a refined, object-inspired design — together creating an integrated sound experience through seamless device connectivity. Going beyond the conventional speaker form, Music Studio sets a new standard for both performance and design. Samsung Audio’s innovation continues to enrich everyday spaces with immersive sound and refined aesthetics.
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By Samsung Newsroom
Galaxy Store Seller Portal is Samsung's platform for developers to publish and manage their applications in Galaxy Store. It provides tools for submission, distribution, analytics, and release control.
Galaxy Store is a gateway to millions of Samsung device users, and for a developer, the stakes of a release can be incredibly high: A minor bug in a major update can lead to negative reviews and churn. To mitigate this, Samsung provides the Staged Rollout feature.
A staged rollout allows developers to gradually release application updates to only a certain percentage of users. This controlled approach helps developers manage releases efficiently and observe application behavior during update deployment. Instead of distributing an update to all users at once, developers can define a rollout percentage and increase it over time.
Key Benefits
Here are the key benefits of using a staged rollout strategy:
Control release distribution Identify issues early Reduce the risk of large-scale failures Monitor real-world performance The staged rollout rate can be set from 0% to 100%, where 0% means the update is not available at all and 100% indicates a full release. Galaxy Store provides flexibility by allowing developers to manually control and adjust rollout percentages based on performance and feedback.
Staged rollouts are supported for Android applications and can be configured based on the application’s status in Seller Portal. The appStatus parameter is central to every staged rollout API call. Find out more at Status Parameters Mapping.
Managing Staged Rollouts Using the Content Publish API
While staged rollouts can be configured through the Seller Portal UI, the Content Publish API provides a powerful programmatic interface to automate your application’s lifecycle. Within this framework, the Staged Rollout API functions as a specialized suite of endpoints that allow developers to manage incremental distribution through code rather than manual intervention.
End-to-End Flow (Example)
Before jumping into the API description, it is important to understand the full workflow.
The following illustrates a typical staged rollout workflow using the Content Publish API:
Upload Binary → Create or Update Application Content → Configure Staged Rollout (Initial Rate) → Submit for Publication → Rollout Begins (Partial Distribution) → Monitor Rollout Status → Update Rollout Rate (Progressive Increase) → (Optional) Update Rollout Binary → Complete Rollout (Full Distribution)
This flow represents a common implementation pattern. Actual workflows may vary depending on your release process. For another example of a staged rollout workflow, see Staged Rollout Release.
This tutorial focuses on the four essential endpoints that form the backbone of an automated, controlled release workflow: View Staged Rollout Rate, Update Staged Rollout Rate, View Staged Rollout Binaries, and Update Staged Rollout Binary. Each of these endpoints provides the granular control necessary to ensure that your updates reach your Galaxy device users with maximum stability and minimum risk.
Prerequisites
Before making any Content Publish API calls, you must satisfy the following requirements set out in the Galaxy Store Developer API documentation:
A registered Seller Portal account. Commercial seller status Registered applications in Seller Portal Service account ID from Seller Portal A valid access token generated using the authentication endpoint. Every API call must include this token in the Authorization: Bearer header. For more information about access tokens, check out this article. Python installed on your PC. Starting the Implementation
Before implementing the APIs, it is helpful to understand the basic structure of the code. In this example, Python is used for API implementation.
The basic code structure is as follows:
Dependency Library → Headers → Application Information → Payload → API Endpoint → CRUD Operation.
Dependency Library
To use Python script for HTTP requests, import the requests library. At this point, also import the json library to see the response in the JSON format.
# Importing the requests library import requests # Importing the json library import json Headers
To call any Content Publish API, an access token and service account ID must be sent with the headers for user authorization.
Headers parameters are:
Attribute
Type
Description
Authorization
string
Bearer <your-access-token>
service-account-id
header
Your service account ID
Now, set the required values for these headers using Python:
# Access token and headers accessToken = "<your-access-token>" Authorization = "Bearer " + accessToken SERVICE_ACCOUNT_ID = "<your-service-account-id>" # Header to be sent to the API headers = { 'Content-Type': 'application/json', 'Authorization': Authorization, 'service-account-id': SERVICE_ACCOUNT_ID } Since the dependency libraries and headers are common across all requests, you have to define them first to implement the Content Publish API.
NoteEvery Content Publish API request requires two authorization headers: Authorization: Bearer <your-access-token> and service-account-id: <your-service-account-id>. Missing either of these headers returns an authentication error. Implementing the “View Staged Rollout Rate” Endpoint
This endpoint retrieves the current default rollout rate as well as any country-specific rollout rates for the given application.
Application Information
It is essential to provide the following details for the View Staged Rollout Rate operation:
# Content ID and app status contentId= '<Content ID of your app>' appStatus= 'REGISTRATION' Here, contentId is the unique identifier of your application in Seller Portal. In the appStatus parameter, you can use either REGISTRATION or SALE. REGISTRATION is for the version under registration/update, and SALE is for the currently live version.
These parameters are required to accurately specify the application for which the staged rollout information is being requested.
API Endpoint
Use the following API to consume the application staged rollout rates.
# Defining the API endpoint (GET request) api_url=f"https://devapi.samsungapps.com/seller/v2/content/stagedRolloutRate?contentId={contentId}&appStatus={appStatus}" GET Operation
Finally, send an HTTP GET request to the Galaxy Store Server with the api_url and headers parameters.
This is a read-only operation to inspect the state of a rollout.
try: response = requests.get(api_url, headers=headers) print("Status Code:", response.status_code) data_shows = response.json() print("Parsed JSON:", json.dumps(data_shows, indent=4)) except Exception as e: print("Error:", str(e)) Response on Success
After processing the request, if all the provided information is correct, then the operation returns the success response in the JSON format:
Status Code: 200 Parsed JSON: { "resultCode": "0000", "resultMessage": "Ok", "data": { "rolloutRate": 40, "countries": [ { "countryCode": " AUT ", "rolloutRate": 30 }, { "countryCode": "BEL", "rolloutRate": 45 }] } } The rolloutRate object at the top level is the global default rate. The countries object contains possible country-specific rates that override the default. In this example, the application is being rolled out to 40% of users globally, to 30% in Austria, and to 45% of users in Belgium.
Implementing the “Update Staged Rollout Rate” Endpoint
Updating a staged rollout in Seller Portal refers to modifying the current rollout rate to expand application availability to a larger percentage of users. The updated rollout rate must be higher than the previously set value and is applied progressively during the distribution process.
The following figure shows the UI from Seller Portal. You can change most of the settings shown using the Update Staged Rollout API.
https://d3unf4s5rp9dfh.cloudfront.net/GlxyStore_blog/2026-05-28-01-01.jpg Figure 1: Update Staged Rollout Rate user interface
On this screen, if you enable the Staged Rollout Settings option, the rollout settings portion is enabled and you can set the rollout rate. Otherwise, the option to do so remains unavailable.
The Content Publish API allows you to manage distribution either globally or with regional precision.
Default Rollout Rate: This is the primary percentage applied to all supported countries. If no specific country data is provided, every market receives the update at this baseline rate.
Country-Specific Rollout Rate: This allows you to override the default rollout rate for individual markets. You can set a different rollout rate for each country.
In Figure 1, from the Seller Portal UI, you can see that the default rollout rate is 40%, the Austrian rate is 30%, and the Belgian rate is 45%. Here, the 40% default rate is applicable for all other countries except Austria and Belgium. During the release, Austria and Belgium will follow their customized rollout rate.
To modify the rollout rate for a specific country, your request has to contain either new or updated rates for any existing countries you have already defined (in the given example, Austria and Belgium) before you can add new ones. Otherwise, the request returns an error response. If you want to change the default rate only, then you can omit the countries object from the code.
API Endpoint
Define the API endpoint for updating the default or country specific staged rollout rate.
# Defining the API endpoint (PUT request) api_url="https://devapi.samsungapps.com/seller/v2/content/stagedRolloutRate" Payload
The payload defines the new rollout configuration to update the existing rollout settings. Here, when the appStatus is SALE or you are updating a previously deployed app, the new rolloutRate must be greater than the previously set default rollout rate. You cannot decrease a rollout rate once set for a live app. Plan your incremental ramp-up carefully before you start.
The payload contains the JSON data which are required for updating an application’s rollout rates.
# Payload (ENABLE rollout) payload = { "contentId": " <Content ID of your app>", "function": "ENABLE_ROLLOUT", "appStatus": "REGISTRATION", "rolloutRate": 50, "countries": [ { "countryCode": "AUT", "rolloutRate": 30 }, { "countryCode": "BEL", "rolloutRate": 55 }] } } In this example, the code changes the default rollout rate from 40% to 50% and the country-specific rollout rate for Belgium from 45% to 55%.
You can set the function value as either “ENABLE_ROLLOUT” or “DISABLE_ROLLOUT” to enable or disable the staged rollout settings. If you disable the setting, you cannot change the value.
For this call to be successful, the appStatus field must be set. Setting it with the value “REGISTRATION” during an update indicates that the application content is being modified and prepared for submission.
PUT Operation
Send an HTTP PUT request for updating the staged rollout rate.
try: response = requests.put(api_url, headers=headers, json=payload) print("Status Code:", response.status_code) data_shows = response.json() print("Parsed JSON:", json.dumps(data_shows, indent=4)) except Exception as e: print("Error:", str(e)) Response on Success
A successful request returns the response “Ok”.
Status Code: 200 Parsed JSON: { "resultCode": "0000", "resultMessage": "Ok", "data": {} } After a successful response, Seller Portal UI looks like this:
Figure 2: Seller Portal UI after updating the staged rollout rate
Implementing the “View Staged Rollout Binaries” Endpoint
Before modifying which binaries participate in a staged rollout, you need to know the current state of the binary. This GET endpoint returns the list of binaries associated with a staged rollout for a given application, giving you the binarySeq values you need to take further action.
Application Information
To get application information, you only need the content ID and application status values.
# Content ID and parameters contentId = '<Content ID of your app>' appStatus= 'REGISTRATION' Here, appStatus can be set as either “REGISTRATION” or “SALE”, depending on which version you want to inspect.
API Endpoint
Define the api_url value, including the content ID and application status values, to get the staged rollout binaries.
# Defining the API endpoint (GET request) api_url=f"https://devapi.samsungapps.com/seller/v2/content/stagedRolloutBinary?contentId={Content_ID}&appStatus={appStatus}" GET Operation
Send an HTTP GET request to the Galaxy Store Server with the api_url and headers values.
try: response = requests.get(api_url, headers=headers) print("Status Code:", response.status_code) data_shows = response.json() print("Parsed JSON:", json.dumps(data_shows, indent=4)) except Exception as e: print("Error:", str(e)) Response on Success
This is the success response, after completing the above operation.
Status Code: 200 Parsed JSON: { "resultCode": "0000", "resultMessage": "Ok", "data": { "binaries": [ { "seq": 3, "versionCode": "7", "versionName": "1.1", "fileName": "App_20260202102640596.apk", "fileSize": "93.49", "rolloutStatus": "ENABLED", "appStatus": "REGISTRATION" } ] } } The response returns an array of binary objects, each containing the binarySeq identifier, version information, and whether the binary is currently included in the staged rollout. Keep a note of the binarySeq values, as you need them when calling the “Update the Staged Rollout Binary” endpoint.
NoteIf you do not know the binarySeq for a binary, you can also retrieve it by calling GET /seller/contentInfo?contentId=XXXXXXXXXXXX, which returns full application details including all registered binaries and their sequence numbers. Implementing the “Update the Staged Rollout Binary” Endpoint
This endpoint programmatically modifies the specific binary files associated with an active staged rollout, allowing developers to manage which version is being distributed. Using the API, the rollout status is set to either “ENABLED” or “DISABLED”, which refers to the “ADD” or “REMOVE” functions used to manage specific files within a release.
ENABLED (ADD): This function attaches a specific binary sequence to your staged rollout, making it active for the designated percentage of users.
DISABLED (REMOVE): This function disables a staged rollout immediately and makes that build available to all users globally.
API Endpoint
Define the API endpoint for changing the rollout status.
# Defining the API endpoint (PUT request) api_url= "https://devapi.samsungapps.com/seller/v2/content/stagedRolloutBinary" Payload
To change a specific application’s rollout binary, send its content ID, function value (“ADD” or “REMOVE”) and the binary sequence value inside a JSON payload.
# Payload (ADD or REMOVE binary to staged rollout) payload = { "contentId": "<Content Id of your app>", "function": "REMOVE", # or ADD "binarySeq": "3" } This code removes the specific binary from the list. You can check this modification from the Seller Portal UI.
Figure 3: Disabled staged rollout binary in the Seller Portal UI
PUT Operation
Send an HTTP PUT request to update the staged rollout binaries to the Galaxy Store Server.
try: response = requests.put(api_url, headers=headers, json=payload) print("Status Code:", response.status_code) data_shows = response.json() print("Parsed JSON:", json.dumps(data_shows, indent=4)) except Exception as e: print("Error:", str(e)) Response on Success
After a successful change of the rollout status from “ENABLE” to “DISABLE”, or vice versa, the operation returns a resultMessage with the value “Ok”.
Status Code: 200 Parsed JSON: { "resultCode": "0000", "resultMessage": "Ok", "data": {} } Response on Error
See the Failure response codes for a list of possible response codes when a request fails.
Key Cautions and Limitations
Samsung's official documentation makes several important constraints explicit that every seller needs to keep in mind:
The staged rollout rate cannot decrease for live applications. Once you set a rollout rate for a SALE version, the only valid options are increasing the rate or disabling the rollout entirely. In an application, only one staged rollout can be active at a time. You must disable an existing rollout before enabling a new one. Concurrent rollouts on the same content ID are not supported. The rules for binary contentStatus are very strict. The “Update the Staged Rollout Binary” endpoint only works when the application has a status of “REGISTERING”, “UPDATING”, “RE_REGISTERING”, or “READY_FOR_SALE”. The “FOR_SALE" status is not supported for this operation. The “DISABLE_ROLLOUT” action is irreversible in terms of exposure. Disabling a staged rollout immediately makes the current build available to all users globally. You cannot "re-stage" that release. Application review is still required. A staged rollout is only a distribution control mechanism and does not bypass the standard Samsung Galaxy Store review process. Applications must pass review before any users receive the update. Manual publication adds an extra step. If publicationType is set to “manual", even after passing review, you must call POST /seller/contentStatusUpdate with contentStatus: "FOR_SALE" to release the pending application. New application registration is not supported through the API. The Galaxy Store Developer API only manages applications that have already been registered in Seller Portal. First-time application submissions must begin in the Seller Portal web interface. The HTTPS protocol is mandatory for all API calls. HTTP requests are rejected. Conclusion
The Galaxy Store Developer API enables developers to manage application releases programmatically through staged rollouts. By integrating these APIs into your development workflow, you can improve release reliability, reduce manual effort, and enhance the overall user experience. Staged rollout management is essential for modern application delivery, empowering teams to scale effectively through automated and controlled release processes.
If you have any questions about or need help with the information in this article, you can reach out to us on the Samsung Developers Forum or contact us through Developer Support.
For additional reference you can check out the following resources:
How to Create an Access Token for the Galaxy Store Developer API Using Python: Learn how to create an access token using the Galaxy Store Developer API and Python. Set a Staged Rollout in the Seller Portal: Learn how to configure a staged rollout of applications in Seller Portal. Python Sample Source Code: Learn how to install Python on your PC and the setup for implementing these APIs. View the full blog at its source
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By Samsung Newsroom
As visitors make their way through the line for ‘Safari World: The Wild’ at Everland, Korea’s largest theme park located in Yongin, Gyeonggi Province, a surprising encounter turns the wait into an extension of the safari adventure itself. On a display with true-to-life scale, realistic tigers and lions appear ready to leap out of the screen and into the queue, adding a heightened sense of excitement before the experience begins.
Samsung Electronics recently installed its glasses-free 3D display, Spatial Signage, at the newly renovated Safari World at Everland, adding a new dimension to the visitor experience. Powered by Samsung’s patented 3D Plate technology, the display delivers striking depth and realism without the need for 3D glasses — all within a slim 52-millimeter profile.
Samsung Newsroom visited Everland to see how Spatial Signage is making the wait more engaging and to hear firsthand how visitors responded to the immersive display.
▲ Spatial Signage installed in the waiting area of Everland’s Safari World
Spatial Signage Sets the Stage for a Safari Adventure
Even before the safari tour begins, visitors are greeted by animals brought to life on Spatial Signage. The vivid movement and “screen-breaking” three-dimensional effect deepen the sense of immersion, building excitement for the adventure ahead.
▲ Spatial Signage heightens anticipation for the safari adventure with its glasses-free 3D visuals. “Following Safari World’s reopening as a reimagined ecological space with enhanced animal welfare, we wanted to connect every stage of the guest experience — from entry and waiting lines to the safari bus ride — under a unified theme,” said Jiyeon Bae, Leader of Partnership & Alliance Group, Resort Business Division at Samsung C&T. “We saw Spatial Signage as the most effective way to lead guest into the safari adventure.”
Bae added, “To create the atmosphere of a wild expedition, we installed large-scale animal artwork featuring life-size bears, lions and tigers along the waiting route. Extending that visual experience with Spatial Signage, which gives the animals a vivid dimensionality, allowed us to further enhance visitors’ sense of immersion.”
Despite its large 85-inch size, the display also offers considerable flexibility in installation. “Taking into account the attributes of the waiting area, we created a custom frame that blends seamlessly with Safari World’s atmosphere,” Bae said. “This allowed us to position the display naturally within the queue without disrupting the overall environment.”
▲ Bae said watching young children stop to look at the animals on screen shows how Spatial Signage adds a unique element of fun to the waiting area. “Spatial Signage also plays an important role in building anticipation by giving visitors a preview of the animals they are about to see before boarding the safari bus,” noted Bae. “When young children stop in their tracks after spotting a bear or lion on the screen, their eyes often widen with excitement. It becomes clear that the immersive quality of the content is resonating with guests.”
Turning The Wait Time Into a Fascinating 3D Experience
Visitors on-site responded enthusiastically. In particular, the glasses-free 3D experience changed the mood of the waiting area, making it feel like more than just a place to stand in line. Rather than simply watching the screen, they interacted with the animals, took photos and treated the wait itself as part of the fun.
▲ Visitors take photos with the animals on Spatial Signage, turning time spent waiting into part of the overall experience. One visitor who came to Everland with family said, “It felt as if real animals were moving right in front of us. Taking photos with the kids while we waited made the time fly by.” The visitor added, “Seeing the children get excited even before meeting the real animals has made the trip especially worthwhile.” Students visiting on a field trip were equally impressed. “I thought you needed glasses to see 3D, but the tiger looked so real when it seemed to break out of the screen that it genuinely surprised me,” said one student.
▲ Visitors described the vivid movement of the animals on screen as strikingly lifelike. “Seeing the wild animals we are about to meet truly built the anticipation for the safari,” said a couple waiting in the queue together. “It feels like we have already stepped into the safari before even getting on the bus.” A group of tourists visiting Korea also shared their impressions: “The tigers, lions, and bears look so vividly real, as if alive. It makes the wait so much more enjoyable and helps lift spirits before entering the safari adventure.”
Where Technology Meets Space — A New Spatial Interface
▲ Jin, CEO of Klleon, the content development company, emphasized the role of Spatial Signage, serving as an innovative interface that enables visitors to experience the space itself. “Spatial Signage goes beyond simply delivering information — it serves as a spatial interface that enables visitors to directly experience the place they are visiting,” said SeungHyuk Jin, CEO of Klleon, which led the content development for Spatial Signage at Safari World. “We focused on capturing the natural movement of the animals and creating a sense of spatial depth so visitors are immediately immersed in the world of safari while waiting in line.”
At Everland’s Safari World, Samsung Spatial Signage helps shape the identity of the space and adds a new layer of immersion to the visitor journey. With innovations like Spatial Signage, Samsung continues to set the standard for immersive and engaging display experiences across industries.
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By Samsung Newsroom
Using Samsung Hospitality TVs and LYNK Cloud, The Apurva Kempinski Bali complements its five-star service with a seamless, personalized experience.
Perched atop the cliffs of Nusa Dua, Bali, Indonesia, the luxury resort blends grand Balinese architecture, sweeping ocean views and a thoughtfully designed stay — where every detail, including in-room and on-property digital touchpoints, feels curated and intentional.
▲ The Apurva Kempinski Bali “We believe personalized service and elegance should extend into the digital space, ensuring each interaction reflects the warmth and refinement our guests expect,” said Eva Gepak, Executive Assistant Manager at The Apurva Kempinski Bali.
Samsung Newsroom explored how Samsung display technologies elevate the guest experience at the resort.
Where Comfort Meets Connectivity
Designed as an open-air theater inspired by the Majapahit era, The Apurva Kempinski Bali features 475 guest rooms, suites and villas — each blending craftsmanship, culture and modern comfort. Within these spaces, the digital experience extends naturally.
▲ Guests can easily stream content to Samsung Hospitality TVs with built-in Google Cast. Samsung Hospitality TVs (HBU8000 model) in every room deliver 4K picture quality in an AirSlim design that complements the interiors. With Google Cast built in, guests can stream content from Android and iOS devices directly to the screen — no dongles or extra login steps required.
“Guests appreciate ordering services directly from the in-room TV and how easily they can stream their own content — just like at home,” said Gepak. “The technology enhances comfort and makes their stay feel more personal.”
Personalized Service, On Screen
When guests arrive, in-room on-screen features help them settle in and explore. Personalized welcome messages, amenity highlights and timely recommendations keep key information accessible.
▲ Guests can navigate personalized services directly through the in-room TV. Powered by LYNK Cloud, these digital touchpoints help guests discover the property while remaining polished and unobtrusive. At a resort where every detail is considered, this layer supports the premium atmosphere throughout.
A Connected Experience Across the Resort
The same ease extends beyond the guest room, with Samsung display technologies keeping guest-facing content current, coordinated and aligned with the resort’s overall tone.
▲ The Apurva Kempinski Bali uses LYNK Cloud to deliver efficient in-room messaging and personalized guest communications. Through LYNK Cloud’s centralized platform, staff manage TVs and digital signage, update messaging remotely and maintain a consistent experience across rooms and shared spaces — supporting the smooth, coordinated service expected of a five-star destination.
“This collaboration shows how connected displays, cloud platforms and thoughtful design elevate an exceptional property into a digitally empowered resort — setting a new benchmark for luxury hospitality in Asia,” said Kelly Zakaria, IT Manager at The Apurva Kempinski Bali.
Technology That Complements the Experience
In hospitality, technology works best when it feels like a natural extension of the stay. At The Apurva Kempinski Bali, Samsung Hospitality TVs add a modern digital layer to an experience defined by warmth and detail.
“Working with Samsung has been an outstanding experience,” said Zakaria. “From consultation and technical setup to post-installation support, every step was guided with clarity and care.”
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