[Interview] Samsung Onyx Meets Golden Globes® Winner Matīss Kaža, Producer of Flow
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By Samsung Newsroom
At its core, television is about picture quality. As the world’s No. 1 TV brand, Samsung Electronics has consistently extended its lead in this field, securing an unrivaled position in the pursuit of excellence.
The mark of true leadership, however, lies not only in picture quality itself but also in the overall viewing experience. Samsung’s 2025 OLEDs embody this with Glare-Free1 and AI gamma-adjusting technologies, innovations that minimize distractions to deliver an optimal viewing experience. To uncover the details behind the TVs’ vivid visuals, Samsung Newsroom spoke with Mirae Shin from the Picture Quality Lab of Samsung Electronics’ Visual Display (VD) Business.
▲ Mirae Shin with the new 2025 Samsung S95F OLED TV
Enhanced Glare-Free Technology: Bright or Dark, Always Clear
OLED is renowned for delivering perfect blacks, vivid colors and ultra-fast response times — strengths made possible by its self-emissive design, which allows each pixel to generate color or block light without the need for a backlight.
Yet the high-gloss finishes often used to maximize these strengths are inevitably vulnerable to reflections from external light sources. While a theater-like setting that blocks all ambient light would be ideal, the viewing environments of TV users are rarely perfect. Sunlight streaming through windows during the day or the glow of living room lights in the evening can reflect off the screen, making it difficult to truly appreciate what’s on-screen.
This is where Glare-Free technology makes the difference. By effectively reducing reflections and glare, it allows viewers to experience OLED to the fullest in any environment.
Select 2025 Samsung OLEDs deliver an impressive Glare-Free performance with a specially engineered low-reflection layer that disperses external light and reduces internal light-scattering without distorting picture quality. Compared to previous models, it reduces reflections by more than 25%.2 This performance has also been verified by UL Solutions, a global certification organization.3
“This year’s enhanced Glare-Free technology significantly lowers reflection rates and minimizes screen distortion, ultimately enabling the set to deliver outstanding picture quality in both bright and dark environments,” Shin explained. In practice, this means viewers don’t have to worry about washed-out colors caused by sunlight when watching movies or diminished details in dark game scenes under ambient lighting.
▲ Comparison: OLEDs with/without Glare-Free technology in a bright viewing environment. Select 2025 Samsung OLEDs minimize viewing interference from external light sources by leveraging a special low-reflection layer.
Bringing Hidden Details to Light With AI Gamma Technology
Samsung hasn’t overlooked software innovations, either. While Glare-Free technology provides a physical solution to reduce interference from external light sources, AI gamma adjustment adds another layer of refinement. 2025 Samsung OLEDs optimize content by using AI to adjust gamma values, which refer to numerical measurements that define the correlation between the brightness of an input signal and the luminance displayed on-screen.
Human vision is highly sensitive to subtle contrast differences in dark areas, but responds less acutely in bright areas. Gamma adjustment compensates for this, making contrast appear more natural to the eye. When effectively implemented, it allows viewers to perceive fine details even in shadowed scenes, all while delivering more vivid and lifelike visuals.
▲ 2025 Samsung OLED TVs offer an AI-based gamma adjustment feature to optimize each scene by content and ambient light.
“Our enhanced gamma-adjusting technology uses AI algorithms to analyze the average brightness of each scene in real time, then automatically adjusts the gamma value according to the surrounding lighting conditions,” Shin explained, outlining the fundamental principles behind the technology.
“For example, when watching dark content in a bright living room, the gamma value is adjusted so that shadowed areas on screen are brightened just enough to preserve detail, preventing them from being obscured by ambient light,” she said. “Conversely, when watching bright content in a dark room, the gamma value is adjusted to minimize glare in bright on-screen areas and enhance contrast.”
“When the environment suddenly shifts from dark to bright — like when the lights come on in a movie theater — shadowed areas on screen can temporarily disappear from view. Again, adjusting the gamma value in such cases makes those dark areas visible again. The key is to keep the viewing experience consistent by providing adaptive gamma values,” she added.
Brightness, Contrast and High Refresh Rates for the Ultimate Viewing Experience
Besides Glare-Free technology and AI gamma adjustment technology, the 2025 OLEDs also incorporate a range of signature Samsung innovations that maximize the strengths of OLED panels. For example, upgraded panels are brighter by about 30%4 compared to previous models. “The brighter the TV display, the more accurately it can convey a filmmaker or content creator’s original intent,” said Shin.
Contrast ratio — the core strength of OLED — has also been enhanced. “OLED panels are made of self-emissive elements, allowing each RGB5 pixel to be switched on or off individually,” Shin explained. “This means that when black content is displayed, each pixel can be entirely dimmed to produce perfect blacks.” The contrast between deep blacks and increased brightness heightens immersion not only in movies and dramas, but also in games with numerous dark scenes.
▲ Shin proudly notes that the new S95F OLED TV delivers unmatched immersion with enhanced brightness, perfect blacks and high refresh rates.
“Samsung’s 2025 OLED TVs are an attractive choice not only for content viewers but also for gamers,” Shin continued. “Glare-Free technology allows dark scenes in games to be enjoyed in crisp detail, even in bright environments. On top of that, the TV is the industry’s first to support a 165Hz refresh rate, delivering smooth, lifelike gameplay without any breaks in the action,” she added. “OLED’s strengths lie in pixel-level dimming and ultra-fast response times. By combining those with a 165Hz refresh rate, we’ve unlocked the full potential of OLED panels.”
Equipped with cutting-edge technologies, the 2025 Samsung OLEDs deliver the ultimate immersive viewing experience. With these new models, Samsung has once again proven its unrivaled leadership in OLED technology — not only advancing the state of the art, but pushing the very boundaries of what a TV can be.
1 Applicable only to models featuring Glare-Free technology
2 Based on internal studies
3 UL’s verification certifies glare-free performance by evaluating the product against the Unified Glare Rating (UGR) test standards set by the International Commission on Illumination (CIE) (Reflected glare UGR ≤ 10, discomfort glare UGR ≤ 22, disability glare UGR ≤ 34).
4 Based on internal studies
5 Red, green, blue
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By Samsung Newsroom
Samsung Electronics today announced that its 2025 OLED TV (S95F model) has been officially certified as a Real Black display by the Verband der Elektrotechnik (VDE), a leading electrical engineering certification institute in Germany.1 By meeting the required standards to be genuinely considered Real Black, Samsung has proven that its OLED technology delivers a true black viewing experience.
The certification validates the OLED display’s crisp, reflection-free images with near-perfect blacks measured below 0.005 nits in dark environments, as well as black accuracy in sunlit rooms and even under direct sunlight. The result is crystal-clear visuals with rich, deep blacks in their truest form.
“Earning VDE’s Real Black certification is proof of our commitment to taking OLED technology to new heights,” said Hoon Seol, Vice President and Head of CE Division at Samsung Electronics Germany. “We look forward to bringing more customers the opportunity to experience world-class picture quality with the deepest blacks and color clarity.”
“VDE’s ‘Real Black’ certification is awarded only to displays that excel in our most demanding evaluations,” said Ansgar Hinz, the Chairman and CEO of VDE. “Samsung’s OLED stood out for its ability to maintain rich, accurate blacks across a wide range of lighting environments — from home theaters to brightly lit living rooms. This achievement reflects both technological excellence and a commitment to delivering consistent picture quality in real-world conditions.”
Meeting the Highest Standard for Real Black Validation
The flagship OLED TV series comes equipped with Samsung’s advanced Glare-Free 2.0. VDE’s certification affirms the exceptional performance of this proprietary technology, which preserves the depth and details of the OLED display’s black levels by minimizing reflections.
To earn this certification, Samsung’s OLED S95F series was evaluated on how “truly black” the display appears under various viewing conditions, with performance assessed through three rigorous tests:
Ambient light impact in bright rooms: The display was evaluated for the level of distraction caused by light reflections for viewers while watching TV.2 Black levels in dark settings: In a dark room test, the display’s black level performance was measured to ensure it met the standard of 0.005 nits or less.3 Surface gloss level: Screen surface reflections were measured to determine the amount of glare of Samsung’s Glare-Free Technology.4
Exceptional Color for Gaming and Entertainment
The Real Black-certified OLED series delivers exceptional color clarity and contrast that brings every detail to life, whether in fast-paced games or cinematic scenes. The advanced OLED Glare-Free technology enhances this experience by preserving rich colors and deep blacks in any lighting conditions so that viewers can enjoy stunning, true-to-life visuals no matter the content.
Samsung has led the global TV market for 19 consecutive years,5 a position built on its leadership in premium displays and leading-edge innovations in viewing experiences. In addition to the VDE Real Black certification, Samsung’s 2025 OLED TV lineup is the first in the industry to be certified with AMD FreeSync Premium Pro and has recently been validated as NVIDIA G-SYNC compatible, ensuring seamless performance and smooth gameplay.
To learn more about Samsung OLED TVs, visit www.samsung.com
1 All sizes of the 4K OLED TV S95F series (55’’, 65’’, 77’’ and 83’’) have received certification.
2 Greyscale discrimination AVG ΔE2000 ≤ 5 in a bright room with 500 Lx.
3 Black level ≤ 0.005 nits in a dark room (based on ITU-R BT.2100-3 under VDE’s dark room conditions).
4 Samsung OLED: ≤ 15 Gloss Unit (GU) (ex. Mirror: 100 GU)
5 Omdia, Feb-2025 (Results are not an endorsement of Samsung).
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By Alex
If you are looking for a Black Friday type of deal on a Samsung Frame, now may be the time to buy!
Check out the Samsung Store - Save up to $800 on The Frame TV
Like a picture frame, but better
Modern Frame Design. Minimalist-inspired and intended to enhance any space, The Frame's profile is redesigned to be slimmer* with a monochromatic back for beauty from every angle!
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By Samsung Newsroom
Photo by Alexander Andrews on Unsplash
As promised in my last post about dark mode, I bring you a dark mode tutorial 🌚. If you just want to see the code, a refactored version lives on Glitch. Let’s get straight into it.
Prerequisites
This tutorial is beginner friendly but not if you’ve done absolutely no HTML, CSS, JavaScript. You’ll also need a small HTML and CSS site that you’d like to add dark mode to. I’ll be using my own personal site.
System Preferences
Many operating systems now have dark and light mode settings which we should respect. A safe assumption to make is that if someone has their operating settings set to “dark” then they probably also want to view your site in dark mode too.
We can do this with the CSS media query [prefers-color-scheme](https://developer.mozilla.org/en-US/docs/Web/CSS/@media/prefers-color-scheme), this media query allows us to recognise the operating system’s colour scheme and define some CSS rules within it. So, just to make sure things are working let’s set the background to black if the operating system is set to dark:
@media (prefers-color-scheme: dark) { body { background-color: black; } } This is my result. The media query can read what the operating system has as its colour scheme and applies the appropriate rules. You can test this by toggling the colour scheme settings on your computer.
Toggle colours
Okay, but what if the visitor wants to view your site in a different colour scheme than what the operating system is? We should give them that choice and we can do so by adding a toggle button and using JavaScript to switch between light and dark colour schemes.
HTML
First, let’s add a meta tag the head of our HTML:
<meta name="color-scheme" content="dark light"> This will act as a fallback for the browser should it not have prefers-colour-scheme since it can act as an indicator for browser to know that the content supports colour schemes.
Then we want to add the button to our body.
<button id="colourModeBtn">Toggle Dark Mode</button> Finally on the body, we want to add a specific class (which will be important later on):
<body class="`systemDarkPreference"> `<button id="colourModeBtn">Toggle Dark Mode</button> `</body>` CSS
Next, we want to set some CSS rules for a light theme within our prefers-color-scheme: dark block. We’re doing this so that if someone has set their operating system to “dark” everything that happens is within a dark OS context since we can’t override that setting. Now, we need to switch gears in how we’ve been thinking about our colour scheming. Sure, it’s light vs dark but it’s also system settings vs overridden, and this is important. It‘s helpful to think of @ media (prefers-color-scheme: dark) as the system dark context within which we also want some rules for that media query and also when we want to override the system setting. It may be complicated but hopefully the code sheds some light:
@media (prefers-color-scheme: dark) { body.systemDarkPreference { background-color: black; } } So within our dark context, we’ve added a systemDarkPreference to the body class as a way to apply our dark theme within the system dark context. We don’t need a class for our light theme because we’re going to be toggling the systemDarkPreference. So if the body is in our dark context but doesn’t have the systemDarkPreference class, then it will fall back to what rule it finds for the body element.
So, what happens if a visitor switches off the dark theme? Or their operating system colour scheme is set to light and they want to switch to dark? Or what if the visitor’s operating system doesn’t allow users to change their colour themes? To ensure these visitors are properly served, we’ll want to add some rules outside of the media query.
/* Default */ body{ background-color: white; } /* Dark */ body.dark { background-color: black; } We want to define the body element’s ruleset without any classes as the default behaviour for anyone who visits the site. Then a .dark class for those who want to toggle to a dark theme. There is a bit of repetition here since all the dark rules will have to be defined both inside and outside of the prefers-color-scheme media query but the default theme only needs to be defined once.
JavaScript
Remember to ensure your JavaScript is within <script></script> tag in your HTML or, if you prefer, is in a JavaScript file which is being called from your HTML like so: <script src="your_file.js"></script>.
Without the JavaScript the visitor won’t be able to interact with the page. So next, we’ll add an event listener to the button we created earlier. Let’s get the button element:
const ***toggleColourModeBtn ***= ***document***.getElementById("colourModeBtn"); Then we can add the event listener to the button:
***toggleColourModeBtn***.addEventListener("click", function () {}); At the moment this won’t have any functionality since we’re not asking it to do anything in the listener. Within the listener, first we want to make a few checks :
***toggleColourModeBtn***.addEventListener("click", function () { const hasSysDarkClass = ***document***.body.classList.contains('systemDarkPreference'); const currentSysIsDark = ***window***.matchMedia("(prefers-color-scheme: dark)").matches; const isDark = (hasSysDarkClass && currentSysIsDark) || ***document***.body.classList.contains('dark'); }); Let’s see what each variable is checking:
hasSysDarkClass checks that the body has the systemDarkPreference class on it.
currentSysIsDark checks if the operating system is set to dark using the prefers-color-scheme similar to what we’re doing in our CSS.
isDark checks that the first two variables ( hasSysDarkClass and currentSysIsDark ) are both true at the same time *or *that the body has the .dark class.
This could have been one variable but it’s far easier to read split up like this. Before we apply the correct styles to our body, we need to remove the hard coded systemDarkPreference since as soon as someone presses our button, they are indicating they want to override the system settings.
***toggleColourModeBtn***.addEventListener("click", function () { const hasSysDarkClass = ***document***.body.classList.contains('systemDarkPreference'); const currentSysIsDark = ***window***.matchMedia("(prefers-color-scheme: dark)").matches; const isDark = (hasSysDarkClass && currentSysIsDark) || ***document***.body.classList.contains('dark'); *** document***.body.classList.remove('systemDarkPreference'); }); Then we want to finally apply the correct CSS rules by toggling the body’s class list to include the .dark class if isDark is false.
***toggleColourModeBtn***.addEventListener("click", function () { const hasSysDarkClass = ***document***.body.classList.contains('systemDarkPreference'); const currentSysIsDark = ***window***.matchMedia("(prefers-color-scheme: dark)").matches; const isDark = (hasSysDarkClass && currentSysIsDark) || ***document***.body.classList.contains('dark'); *** document***.body.classList.remove('systemDarkPreference'); ***document***.body.classList.toggle('dark', !isDark); }); The end result should look like this.
Storing Settings
So that our visitors don’t have to keep readjusting the settings, we should store their preferences. In my last post I spoke about different methods to do this including localStorage and Cookies. Since my personal site is small and doesn’t collect data to be stored on the server, I’ve decided to go with localStorage. When we make any colour scheme change, we want to save it to the browser’s localStorage which we can do in the event listener we just added.
***toggleColourModeBtn***.addEventListener("click", function () { ... let colourMode; if (***document***.body.classList.contains("dark")) { colourMode = "dark"; } else { colourMode = "light"; } ***localStorage***.setItem("colourMode", colourMode); ***localStorage***.setItem("overRideSysColour", "true") }); For this first section there are a few moving parts. First we initiate colourMode so that we can dynamically set it later. Next we check if the .dark class is applied to the body element, if it is then we can set colourMode to dark and if it isn’t then we can set it to light. Then we can save this value in the localStorage. Finally, we also want to keep track of the fact that we’ve overridden the system’s settings in the localStorage.
The second section to this is to use what’s in the localStorage to set the page’s colour scheme when the visitor visits the page again. So somewhere outside of and above the event listener, we want to get the colourMode we saved previously and present the correct colour scheme depending on the value.
if (***localStorage***.getItem("overRideSysColour") == "true") { const ***currentColourMode ***= ***localStorage***.getItem("colourMode"); ***document***.body.classList.remove('systemDarkPreference'); ***document***.body.classList.add(***currentColourMode***); } So we’re checking that the system colour scheme has been overridden and if it is, then we remove that hard coded system class then add the value that’s in the localStorage. Something to note here is that this value can either be "light" or "dark" however, we don’t have any rules for the .light class so nothing will be applied to this and it will use the default rules as defined in our CSS. If you have rules for .light this will cause issues, so you may want to use a different name or an empty string when you’re setting the value in localStorage.
Choosing colours
Now, arguably the most important factor of dark themes. Choosing the correct colours. Many sites go for an off-black background and lighter white or off-white text. You want to be careful not to have contrast that’s too sharp but you also need to meet the minimum colour contrast of 4.5:1 for normal text for accessibility purposes. It’s important to make your user experience as comfortable to all visitors as possible. However, you don’t have to be confined to black and white, feel free to be creative. Coolors is a tool that allows you to view colour combinations and ensure they meet the Web Content Accessibility Guidelines.
I went for a dark blue, light blue and pink combo.
Finished Page
Play with the finished thing.
Last Words
Samsung Internet is starting to support prefers-color-scheme as a Labs menu item, so web developers can start working with it, and exploring how it helps them to build better UI. In the meantime, Samsung Internet will support force dark mode for the sake of users how expect dark web page when they set the device as dark. So if you want to experiment with prefers-color-scheme on Samsung Internet, make sure to turn it on via the Labs menu for now.
As I mentioned in my last post, there are many ways to implement dark mode and it’s up to you to analyse what the sacrifices for each method is. For example, if a visitor to my website has JavaScript turned off on their browser, then this solution won’t work. However, it’s overkill for me to store the theming data in a database (another method) because I don’t collect user data and don’t need to. The method I went with, while not perfect, is a nice middle ground. There are also other factors you may need to consider, such as the typography and icons which I didn’t have to think about. Check out the final glitch project to see how I refactored the code and managed the state of the button.
If this tutorial is useful to you, feel free to share it and show off your new dark mode sites! ✨
View the full blog at its source
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By Alex
Here's the latest list of Samsung TVs on sale for Black Friday...
Walmart Televisions Samsung 50" NU6900 Series 4K Smart TV with HDR $278.00 Samsung 55" NU6900 Series 4K Smart TV with HDR $329.00 Target Televisions Samsung 43" 4K Smart TV with HDR $229.99 Samsung 50" 4K Smart TV with HDR $279.99 Samsung 50" 4K Smart TV with HDR $349.99 Samsung 55" 4K Smart TV with HDR $329.99 Samsung 55" 4K Smart TV with HDR $449.99 Samsung 65" 4K Smart TV with HDR $479.99 Samsung 65" 4K Smart TV with HDR $599.99 Sam's Club Televisions Samsung 55" 7 Series 4K Curved Smart TV with HDR $459.00 Samsung 65" 7 Series 4K Curved Smart TV with HDR $599.00 Best Buy Televisions Samsung 43" 6 Series 4K Smart TV with HDR $229.99 Samsung 50" 7 Series 4K Smart TV with HDR $349.99 Samsung 50" NU6900 Series 4K Smart TV with HDR $279.99 Samsung 55" 7 Series 4K Smart TV with HDR $449.99 Samsung 55" NU6900 Series 4K Smart TV with HDR $329.99 Samsung 55" Q60 Series 4K Smart TV with HDR $699.99 Samsung 65" 7 Series 4K Smart TV with HDR $599.99 Samsung 65" NU6900 Series 4K Smart TV with HDR $479.99 Samsung 65" Q60 Series 4K Smart TV with HDR $999.99 Samsung 65" Q70 Series 4K Smart TV with HD $1,199.99 Samsung 65" Q80 Series 4K Smart TV with HDR $1,699.99 Samsung 70" 6 Series 4K Smart TV with HDR $549.99 Samsung 70" Class LED 6 Series 2160p Smart 4K UHD TV with HDR $549.99 Samsung 75" NU6900 Series 4K Smart TV with HDR $749.99 Samsung 75" Q60 Series 4K Smart TV with HDR $1,499.99 Samsung 75" Q70 Series 4K Smart TV with HD $1,999.99 Google Shopping Televisions Samsung 50" 6900 Series 4K Smart TV with Google Home Mini $278.00 Costco Televisions Samsung 43" Class 6 Series 4K UHD LED LCD TV $229.99 Samsung 50" Class 6 Series 4K UHD LED LCD TV $279.99 Samsung 55" Class 6 Series 4K UHD LED LCD TV $349.99 Samsung 55" Class Q6D Series 4K QLED LCD TV $699.99 Samsung 55" Class Q7D Series 4K QLED LCD TV $999.99 Samsung 58" Class 6 Series 4K UHD LED LCD TV $379.99 Samsung 65" Class 6 Series 4K UHD LED LCD TV $499.99 Samsung 65" Class 8 Series 4K UHD LED LCD TV $779.99 Samsung 75" Class 6 Series 4K UHD LED LCD TV $749.99
List from https://blackfriday.gottadeal.com/
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