By Samsung Newsroom
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Unbox & Discover 2023 in Brazil Presents Bigger Screens, Game-Changing Partnerships, Personalized Display Solutions and MoreBy Samsung Newsroom
Samsung Electronics held its latest Unbox & Discover 2023 on June 6 in Sao Paolo, Brazil, introducing the latest Smart TV and Soundbar portfolio alongside an exciting collaboration with the e-Sports giant, LOUD. This partnership is set to connect Brazilian gaming fans with the latest in e-Sports and provide ultimate gaming experiences through the all-new Neo QLED 4K Gaming TV.
▲ WW Kim, President of the Consumer Electronics Division at Samsung Electronics Brazil, welcomes attendees to Unbox & Discover 2023
At the core of Samsung’s partnership with LOUD is the concept of providing screen options that match the preferences of every user — a goal that is also at the heart of the new 2023 TV and display solutions portfolio. There is something for everyone in Samsung’s latest lineup: From the Neo QLED 8K category that features the apex of screen technologies for revolutionary viewing experiences to the Crystal UHD TV that marries ultra-high-resolution screen quality with design elegance.
▲ Samsung Brazil’s collaboration with LOUD will feature two squads of e-Sports athletes as well as influencers representing Samsung in various competitions and events
Bringing Brazilian Fans Closer to the Community They Love
Featuring screen technologies for optimized gaming performance, Samsung’s TV lineup helps game enthusiasts all over the world make the most out of the games they love. As such, it’s a natural choice for Samsung to partner with Brazilian professional e-Sports and entertainment organization LOUD to help gamers access even more of their favorite titles.
The partnership is set to showcase a range of focused campaigns and exciting activations with two squads of local gaming influencers going head-to-head at fan-favorite games made even more compelling with the outstanding performance of Samsung’s latest TVs and monitors.
The Neo QLED Gaming TV squad will consist of pro gaming athletes from LOUD’s VALORANT team while the Odyssey Squad will include local League of Legends influencers.
Unique Functionality for Fluid Display Experiences
Another highlight from Unbox & Discover 2023 was the announcement of the Samsung Neo QLED 4K Gaming TV (QN90C), a new member of the Neo QLED 4K lineup available in 43-, 50-, 55- and 65-inch models. Fitted with an enhanced Neural Quantum Processor 4K that features AI and 20 neural networks exclusive to Samsung and a Super Ultra-Wide screen available in multiple formats, users can enjoy premium gaming experiences even when upscaling content.
With up to 144Hz1 in the 43- and 50-inch models, the TV’s panel Mini LEDs create the ideal viewing environment to watch and play with maximum fluidity. The Motion Xcelerator Turbo Pro2 feature also ensures high performance during matches, with low response time and 4K images on any of the four HDMI 2.1 ports.
▲ An illustrative concept image of the all-new Neo QLED 4K Gaming TV QN90C
The Neo QLED 4K Gaming TV’s processor converts any SDR content to HDR using Deep Learning technology, ensuring all scenes feature accurate luminosity and brightness. In addition, FreeSync Premium Pro2 and Quantum Dot technologies deliver 100% color volume,3 while Dolby Atmos4 technology paired with Sound in Motion Plus2 offers truly immersive sound. Alongside these functionalities, the NeoSlim Design2 of the TV ensures cinematic, distraction-free gameplay experiences.
“I got to know about gamers and the products that serve both users looking for high-investment hardware and those who want more affordable options. The highlight of the event was LOUD’s sponsorship announcement with Samsung,” said Raphael Batista of Meu PlayStation. Paulo Barba of Barba Sou Eu added, “There was also a lot of emphasis on the gamers’ part, and I was happy to know that the presence of the Gaming Hub is so relevant today.”
The Next Evolution of Samsung Smart TVs and Display Solutions
▲ Unbox & Discover 2023 in Brazil introduced the latest TV and display products from Samsung, including interactive hands-on experience zones.
Apart from the Neo QLED 4K TV, Samsung’s Unbox & Discover 2023 showcased other products from the latest 2023 Smart TV and Soundbar product line, including the Neo QLED 8K, Samsung OLED and QLED TVs and Crystal UHD 4K models.
A major highlight of the lineup, the Samsung Neo QLED 8K5 features cutting edge innovation for large screens with outstanding sound performance from Dolby Atmos. The 85-inch model (QN900C) features groundbreaking Mini LED technology, 64 AI-powered neural networks in its Neural Quantum Processor 8K6 and SDR to HDR conversion for upscaling.
The Samsung OLED 4K (S90C) features 20 neural networks for optimal image upscaling and an AI-powered Neural Quantum Processor 4K that scans and improves on-screen brightness and depth for lifelike, 3D viewing experiences.
Among the new models announced as part of the UHD lineup, the Crystal UHD 4K (CU8000) is a stand-out Smart TV featuring Dynamic Crystal Color for new levels of color display in ultra-high resolution.
Samsung also showcased the latest smart features of its Lifestyle line, including the all-new 2023 models of The Frame, The Serif and The Sero TVs as well as The Freestyle and The Premiere projectors.
▲ Unbox & Discover 2023 attendees learn about all the latest innovations and products.
A Step Forward Into the Future of the Samsung Smart TV
Unbox & Discover 2023 attendees expressed excitement around the announcements, with many looking forward to experiencing the latest products and innovations set to bring premium viewing, gaming and entertainment to users of every lifestyle in the coming year.
▲ Unbox & Discover 2023 visitors receive first-hand information about the latest products.
“Samsung continues to bring new premium devices, offering more consumers the opportunity to choose between a Neo QLED or an OLED,” said Dante Baptista of Terra. “Samsung is truly consolidating its complete offering within the Smart TV space,” agreed Jacson Boeing of Mundo Conectado. “My experience with the S90C showed it to be a superior OLED product, further establishing Samsung’s leadership across many industry segments.”
Junior Nannetti of Loop Infinito echoed the excitement for the latest announcements. “This moment is an important one for the OLED segment as we are seeing industry leader Samsung enter,” they noted. “Ultimately what this does in the long run is offer consumers the power of choice.”
Stay tuned to Samsung Newsroom for the latest on Samsung’s all-new 2023 Smart TV and Soundbar lineup.
1 The refresh rate of the display will adjust based on the type of content or game being viewed.
2 Feature names may differ across regions.
3 The maximum brightness may vary depending on the model and size of the TV. Verband Deutscher Elektrotechniker (VDE) has officially recognized Samsung’s QLED TV as the first TV in the world capable of producing 100% of the available color volume. Samsung’s QLED TVs are based on Quantum Dot technology.
4 To experience this, users must connect their Soundbar to their TV via HDMI cable, purchased separately. Wireless Dolby Atmos via Wi-Fi works with select Samsung 2022 TVs.
5 The Neo QLED 8K portfolio includes the QN900C model, available in a 85-inch version, the QN800C model, available in 65-, 75- and 85-inch versions and the QN700B model, available in a 55-inch version. Playback of 8K materials can vary by 8K streaming, connectivity and other decoding standards.
6 Viewing experience may vary by content type and format. Upscaling may not apply to Computer and Game Mode.
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By Samsung Newsroom
Samsung Electronics today announced that Pixar Animation Studios has mastered its new animated film “Elemental” — released globally on June 16 — as 4K theatrical High Dynamic Range (HDR) content available exclusively on Samsung Onyx, the world’s first Cinema LED screen. Those who view the film at an Onyx theater will enjoy a more captivating and vibrant viewing experience through next-generation picture quality with 4K theatrical HDR.1
Samsung Onyx, the world’s first Digital Cinema Initiatives (DCI)-certified cinema display for theatrical exhibition, is an LED screen that provides exceptionally vivid color and the most detail-rich content. It transcends the traditional projector-based systems that have been the industry standard for more than 100 years by overcoming limited contrast ratio and brightness, delivering millions of additional colors that traditional projection does not.
Pixar, an Academy Award® winning animation studio, mastered the film in 4K theatrical HDR to exemplify its bright, sharp, rich and detailed imagery, extending beyond the capabilities of Standard Dynamic Range (SDR) theater-based projectors. Additionally, Pixar pairing its reach with Samsung’s visual technology expertise has resulted in the largest cinema LED presence of any brand in the theatrical space. Moviegoers can enjoy 4K HDR mastered “Elemental” exclusively on Onyx screens.
“Pixar is known for pushing the boundaries of both technology and art, continuing that legacy with our latest film, Elemental,” said Dominic Glynn, Senior Scientist at Pixar. “With Onyx, Samsung has taken a bold leap forward, deploying extraordinary technology at a scale that enables a compelling step-change in cinema image quality. For the first time, audiences will be able to experience our highest brightness, rich, detailed HDR imagery on large, sharp cinema screens that showcase Pixar’s most ambitious work to date. HDR cinema delivers a genuinely fresh visual experience to our global audiences, and the filmmaking teams at Pixar are excited to share this unique version of Elemental with the world.”
Starting with “Elemental,” Pixar plans to continue mastering 4K HDR content for Samsung Onyx to ensure the film is viewed the way creators intended for the best possible viewer experience.
“With Pixar’s new movie, we present 4K HDR content exclusively on cinema LEDs for the first time in the industry,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to actively expand partnerships in the movie industry based on our leading LED technology innovation that expresses accurate image quality and vivid colors not available anywhere else.”
Samsung Onyx can accommodate virtually any venue configuration while delivering unparalleled picture quality, technical performance and reliability beyond that of traditional projector-based operations. The extraordinary display combines 4K resolution, HDR picture quality and 300nit peak brightness — nearly six times greater than standard projector technologies.
Starting with the world’s first cinema LED screen at Lotte Cinema World Tower, Seoul in July 2017, Samsung has now supplied Onyx screens to 120 movie theaters around the world.
About Pixar Animation Studios
Pixar Animation Studios, a wholly owned subsidiary of The Walt Disney Company, is an Academy Award®-winning film studio with world-renowned technical, creative and production capabilities in the art of computer animation. The Northern California studio has created some of the most successful and beloved animated films of all time, including “Toy Story,” “Monsters, Inc.,” “Cars,” “The Incredibles,” “Ratatouille,” “WALL•E,” “Up,” “Brave,” “Inside Out,” “Coco” and “Turning Red.” Its movies and technology have won 40 Academy Awards® and the films have grossed more than $14 billion at the worldwide box office. “Elemental,” Pixar’s upcoming 27th feature, releases in theaters June 16, 2023.
1 The availability of “Elemental Mastered for Onyx” may vary by region and theater.
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Samsung Electronics Opens the Odyssey Universe, a New In-Game Experience Inspired by the Odyssey Monitor LineupBy Samsung Newsroom
Samsung Electronics has announced the release of the Odyssey Universe, a new customized map created for gamers to experience in Fortnite,1 based on the premium Odyssey series of monitors from Samsung.
The Odyssey Universe is a new in-game experience expressing how the industry-leading Samsung Odyssey monitor lineup helps gamers deliver on the promise of next-generation games.
“We are happy to introduce the Odyssey’s own customized gaming experience along with fun in one of the most popular game around the world.” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to introduce the industry-leading Odyssey lineup and raise the awareness of our gaming monitors by providing new, exciting experiences and events.”
The Odyssey Universe features each space inspired by the main product name of the Odyssey lineup. The permanent new map is divided into 5 spaces, each of them inspired by and representing an industry-leading entry in the Odyssey monitor lineup. It ranges from the Level Ark, which is derived from the “Odyssey Ark” providing a new frontier of immersion with the 55-inch large screen, to Level G9∙G8∙G7∙G6 in line with products such as Odyssey Neo G9 and G8. Each space will have its own mission for players to clear, with a variety of objectives and rewards during gameplay.
Tune Into the Debut of the Odyssey Universe on Twitch
Kicking off the release of Odyssey Universe, gamers can tune into some of their favorite streamers to see the maps in action on the official Samsung Odyssey Twitch channel with following streamers:
SypherPK (634.6M followers) NickEh30 (435.5M followers) Date: March 23 at 2PM (EST)
The streamers will show off the new map’s exciting gameplay, fill in viewers on how they can explore the map themselves and how they can get exclusive deals on Odyssey monitors.
Join in the Odyssey Universe Scavenger Hunt
The fun doesn’t end even after the stream ends. Until March 29, players have an extra reason to jump into the Odyssey Universe beyond the map’s thrilling gameplay. Players can participate in the “Scavenger Hunt” event to explore the Odyssey Universe map and find hidden answers in each of the spaces. Once gamers figure out the answers, they can submit them at the Odyssey Universe event website to be eligible to enter into a sweepstakes. The winners of the sweepstakes will receive Odyssey gaming monitors and will be announced on the Samsung Odyssey Twitch channel on March 30 at 7PM (EST).
Gamers can get ready for the launch of Odyssey Universe by visiting the website to get the latest information and find details on the “Scavenger Hunt”.
1 This is an independently created Fortnite Creative experience and is not sponsored, endorsed or administered by Epic Games, Inc.
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The first major smartphone launch of 2023 has finally arrived. On Wednesday, Samsung will host its first in-person event since 2020 to reveal the Galaxy S23 series, which has been the subject of countless leaks in recent weeks. As per usual, we know virtually everything there is to know about the phone, but whether or not you’ve been avoiding the steady stream of leaks, you might want to tune in to see everything the company has to offer at Galaxy Unpacked today.
The live stream for the Samsung Galaxy Unpacked February 2023 event begins at 10 a.m. PT/ 1 p.m. ET on Wednesday, February 1st. We have embedded the YouTube video below, so you can watch along live from this page once the event begins.
Watch Samsung’s Galaxy S23 live stream
As noted above, leaks have spoiled a majority of the surprises Samsung had in store for today’s event. The flagship lineup this year consists of the Galaxy S23, Galaxy S23 Plus, and Galaxy S23 Ultra. The designs of all three new models look similar to their predecessors, although the camera island is no longer present on the S23 or S23 Plus. Instead, every model has adopted the look of the S22 Ultra, which featured rear lenses protruding directly from the back panel.
When it comes to specifications, we expect the Galaxy S23 phones to feature Dynamic AMOLED displays with up to 120Hz refresh rates, Qualcomm’s Snapdragon 8 Gen 2 processor, up to 12GB of RAM, and up to 512GB of internal storage.
Beyond the new flagship phones, Samsung might reveal another device or two at the Unpacked event. Based on Samsung’s reservation website, we should also see the new line of Galaxy Book laptops. According to MySmartPrice, the lineup will consist of the Galaxy Book 3, Galaxy Book 3 360, Galaxy Book 3 Pro, Galaxy Book 3 Pro 360, and Galaxy Book 3 Ultra.
Watch along live above when the event begins at 10 a.m. PT/ 1 p.m. ET today.
The post Galaxy S23 live stream: How to watch Galaxy Unpacked 2023 appeared first on BGR.
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