By Samsung Newsroom
Samsung Electronics today announced that it has become an official partner for Netflix’s upcoming immersive popup experience, “Squid Game: The Trials.” Powered by Samsung’s cutting-edge technology, the immersive pop culture experience brings one of the most engaging, interactive forms of gameplay with Samsung’s latest Smart TVs and Galaxy smartphones.
Fans of the Netflix mega-hit series “Squid Game” and “Squid Game: The Challenge” can now sign up for a one-of-a-kind experience that takes visitors through the iconic sets and lets them compete in games drawn from and inspired by the shows. The new “Squid Game: The Trials” is currently open to visitors to experience in Los Angeles and will run into the new year with plans to expand to various cities around the world.
“We are thrilled to partner with Netflix to offer industry-leading entertainment experiences,” said Cheolgi Kim, EVP & Head of Sales and Marketing of Visual Display Business at Samsung Electronics. “Through Neo QLED 8K’s stunning picture quality, fans and participants will be able to immerse themselves in the environment and create unforgettable memories.”
“Squid Game: The Trials” takes advantage of Samsung’s cutting-edge TVs and Galaxy mobile devices across the individual games to provide the ultimate immersive experience. Participants will navigate the experiential zones surrounded by Samsung’s flagship Neo QLED 8K, 4K and The Frame, which are placed to enhance the intensity and excitement of the games.
At the entrance, Samsung’s flagship Neo QLED 8K welcomes guests by showcasing the “Squid Game: The Challenge” trailer. Thanks to the Neural Quantum Processor 8K, the Neo QLED upscales content into breathtaking 8K resolution in real-time, allowing participants to immediately immerse themselves in the vivid and detailed world of the “Squid Game” universe.
Visitors also can enjoy Samsung’s latest mobile innovation through various experiences with the Galaxy Z Flip5 and Galaxy S23 Ultra. Samsung provides opportunities to experience the most up-to-date technology by incorporating their key features with the most memorable scenes from “Squid Game.”
“Samsung’s longstanding relationship with Netflix is based on a shared purpose, which is to fuel passions and help people discover new worlds,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “It is through our open and collaborative relationship that we are able to open portals into new and immersive experiences.”
While playing “Squid Game”’s most iconic Red Light, Green Light the Galaxy S23 Ultra will capture key moments of gameplay with Hyperlapse video and high-quality pictures.
With the precision it brings, the S Pen serves as a crucial component in the Digital Dalgona Challenge by helping players throw themselves into the mind-gripping and pressure-sensitive task of cutting delicate shapes out of the Korean candy. Visitors can enjoy the game on the Galaxy S23 Ultra’s immersive ultra-wide screen and challenge themselves with five levels of difficulty. Players can also check where they rank against competitors on the leaderboard. Furthermore, the S Pen can also be used to capture in-game photos for sharing after completion.
Photos from both games can be shared instantly via Quick Share1 or downloaded through email. There will also be a FlexCam Selfie Kiosk, where the Galaxy Z Flip5’s FlexCam enables visitors to take hands-free photos from different angles and download them to be framed.
Following the games, participants can retreat to the VIP room, where they can observe ongoing challenges on The Frame’s expansive 85-inch screen. The Lifestyle TV — with its latest Matte Display technology — offers a premium viewing experience that replicates the commanding ambiance of the Front Man’s quarters in the series.
Fans of the Netflix “Squid Game” universe can find more information and buy tickets to the Los Angeles “Squid Game: The Trials” at https://www.netflix.com/tudum/squid-game-the-trials or on Ticketmaster.com. Tickets are now available and running for a limited time through the new year.
1 Quick Share is available on Galaxy Smartphones, Galaxy Tabs, and Galaxy Books, on Android 10 and One UI2.1 and above. Available devices and features may subject to change. Requires BLE (Bluetooth Low Energy) and Wi-Fi Direct connection to enable Quick Share.
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[Interview] Game Changers on Screen: T1 Esports Stars Break Down the Behind-the-Scenes of Their Odyssey Brand FilmsBy Samsung Newsroom
Gaming monitors are one of the most powerful tools for esports players, especially when it comes to notching up the gaming experience through wider viewing angles and faster refresh rates.
This year marks the third anniversary of the partnership between Samsung Electronics and T1, a South Korean esports team with a series of championship wins under its belt. Since 2020, Samsung has been providing T1 with Odyssey gaming monitors to showcase the company’s cutting-edge technology to gamers and audiences alike.
▲ The Odyssey Neo G9 57” (G95NC) and T1 team (from left: ‘Keria’, ‘Gumayusi’, ‘Faker’, ‘Oner,’ and ‘Zeus’)
To celebrate the release of the 2023 gaming monitor lineup, Samsung unveiled a series of three brand videos featuring the 57-inch Odyssey Neo G9, the 49-inch Odyssey OLED G9 (G95SC) and the upgraded 55-inch Odyssey Ark (G97NC). These films were produced by renowned South Korean director Yunsung Kang — most known for “The Outlaws” (2017), “Long Live the King” (2019) and “Big Bet” (2022). In a modern-meets-medieval battle adventure, viewers can follow the T1 team and watch how Samsung gaming monitors play a shocking twist. Samsung Newsroom sat down with Director Yunsung Kang and T1 members ‘Keria’, ‘Gumayusi’, ‘Faker’, ‘Oner’ and ‘Zeus’ to learn more about their behind-the-scenes experience.
▲ ‘Faker’ experiences the Odyssey Neo G9 57”.
Q. What are your thoughts on the new Odyssey models?
‘Faker’: The Odyssey monitors just keep getting better. The new 57-inch Odyssey Neo G9 is truly impressive with its massive screen that commands attention. I didn’t realize its size from a distance, but I fully grasped its scale when I got closer. The Odyssey Neo G9 is the ideal choice for those who prefer a larger monitor.
‘Oner’: The Odyssey OLED G9 is so large that it almost resembles a TV, rather than a typical monitor. This could also be useful when watching videos.
‘Zeus’: All of the monitors boast huge dimensions. The ultra-wide screen helps me play League of Legends strategically, offering a wide view of the map and an incredibly immersive gaming experience.
▲ ‘Faker’ and ‘Oner’ from T1 practice gaming on the Odyssey OLED G9.
▲ (From left) ‘Gumayusi’ and ‘Keria’ from T1 try out Multi View on the 2023 Odyssey Ark.
Q. As a gamer, what is your top priority when choosing a monitor?
‘Faker’: Most gamers value response time and refresh rate. I prefer a monitor with a fast response time to minimize ghosting.
‘Oner’: Refresh rate is the most important factor for me. I always check whether a monitor supports a 240Hz refresh rate.
‘Keria’: Although I use a monitor with a 240Hz refresh rate, monitors with 144Hz or higher refresh rates are sufficient for most users.
‘Gumayusi’: Unlike some gamers, I’m not very sensitive to monitor specifications. However, since I’m used to high refresh rates, switching to low-quality specs could hinder my skills. I want to focus solely on the game itself.
‘Zeus’: I agree with ‘Oner’ — refresh rate is crucial for me too. I used to have a monitor with a 60Hz refresh rate, but the gaming experience was so much smoother once I switched to one with a higher refresh rate. I can’t imagine going back to a low-refresh rate monitor now.
Yoonsung Kang, the director behind the 2021 Odyssey Neo G9 brand film, has returned to work on the 2023 Odyssey brand films.
▲ Yoonsung Kang has directed many Odyssey brand films.
Q. What was your main objective when planning this Odyssey brand film?
Yoonsung Kang: My top priority for this project was to focus on the monitors’ immense size. As such, I planned a concept around a large-scale medieval battle to effectively showcase the Odyssey’s advantages.
Q. Can you share some of the highlights from this brand film?
Kang: One of the standout moments in these videos is the unexpected plot twist. The story follows the T1 team changing the course of a battle — then, a twist unfolds. Just when the members believe they won the battle, ‘Faker’ expands the screen to reveal more enemies approaching from both sides. It’s a plot twist that’s bound to captivate viewers.
▲ Excerpts from the Odyssey brand film starring the T1 team, with ‘Faker’ shown on the right
▲ ‘Faker’ from T1 on the production site for the new Odyssey brand film.
▲ ‘Zeus’ (left) and ‘Oner’ (right) from T1 show off the choreography used in the brand film.
▲ ‘Gumayusi’ (left) and ‘Keria’ (right) participate in the Odyssey brand filming.
▲ The T1 members learn choreography during filming.
Q. What was it like to step away from your usual game matches and daily training to participate in this brand film?
‘Oner’, ‘Zeus’ and ‘Keria’: We were truly impressed that the choreography incorporated our signature poses. While we were worried at first — we’re not dancers — the choreographer’s detailed directions helped us finish the project successfully. I hope our fans enjoy the videos.
‘Faker’: All in all, it was a new and refreshing experience. I’ve been on TV shows with numerous cameras before, but this was my first time dancing. I felt a bit awkward yet excited at the same time.
▲ The Odyssey Neo G9 57” and T1 members (from left: ‘Keria’, ‘Gumayusi’, ‘Faker’, ‘Oner’ and ‘Zeus’)
Q. Out of the Odyssey monitors you’ve had the chance to try out, which one is your favorite?
‘Faker’: My favorite is the 49-inch Odyssey OLED G9. I like its fast response time and sleek metal design on the back.
‘Zeus’: The 49-inch Odyssey OLED G9 is my top pick as well. The Infinity Core lighting displays mesmerizing rainbow colors, and the metal design gives the monitor a chic vibe.
‘Keria’: For me, the 57-inch Odyssey Neo G9 is the most appealing — the white and glossy back cover feels luxurious.
‘Gumayusi’: I’ve already used the Odyssey Ark at T1 HQ’s lounge and enjoyed the Multi View feature since I like to play multiple games simultaneously. Because I prefer large screens, my top choice is the 57-inch Odyssey Neo G9.
‘Oner’: It’s honestly difficult to pick just one. The new Odyssey models are amazing with their large screens and wide displays. I like them all.
Watch the T1 team in action and experience the latest lineup of Odyssey gaming monitors in the brand film below.
▲ Odyssey x T1: Bring all you’ve got with Odyssey Ark
▲ Odyssey x T1: Be unstoppable with the Odyssey Neo G9 | Samsung
▲ Odyssey x T1: Fear nothing with the Odyssey OLED G9 | Samsung
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By Samsung Newsroom
Samsung Electronics unveiled a brand film starring BTS “SUGA” on its social media channels. As Samsung’s ambassador, SUGA shows how he uses The Freestyle 2nd Gen, Samsung’s latest portable projector, in his own unique way. The Freestyle.
Watch the full video below and find out why SUGA defines freedom as “living the life you want.”
▲ The Freestyle x SUGA: Freedom to be you
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By Samsung Newsroom
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Unbox & Discover 2023 in Brazil Presents Bigger Screens, Game-Changing Partnerships, Personalized Display Solutions and MoreBy Samsung Newsroom
Samsung Electronics held its latest Unbox & Discover 2023 on June 6 in Sao Paolo, Brazil, introducing the latest Smart TV and Soundbar portfolio alongside an exciting collaboration with the e-Sports giant, LOUD. This partnership is set to connect Brazilian gaming fans with the latest in e-Sports and provide ultimate gaming experiences through the all-new Neo QLED 4K Gaming TV.
▲ WW Kim, President of the Consumer Electronics Division at Samsung Electronics Brazil, welcomes attendees to Unbox & Discover 2023
At the core of Samsung’s partnership with LOUD is the concept of providing screen options that match the preferences of every user — a goal that is also at the heart of the new 2023 TV and display solutions portfolio. There is something for everyone in Samsung’s latest lineup: From the Neo QLED 8K category that features the apex of screen technologies for revolutionary viewing experiences to the Crystal UHD TV that marries ultra-high-resolution screen quality with design elegance.
▲ Samsung Brazil’s collaboration with LOUD will feature two squads of e-Sports athletes as well as influencers representing Samsung in various competitions and events
Bringing Brazilian Fans Closer to the Community They Love
Featuring screen technologies for optimized gaming performance, Samsung’s TV lineup helps game enthusiasts all over the world make the most out of the games they love. As such, it’s a natural choice for Samsung to partner with Brazilian professional e-Sports and entertainment organization LOUD to help gamers access even more of their favorite titles.
The partnership is set to showcase a range of focused campaigns and exciting activations with two squads of local gaming influencers going head-to-head at fan-favorite games made even more compelling with the outstanding performance of Samsung’s latest TVs and monitors.
The Neo QLED Gaming TV squad will consist of pro gaming athletes from LOUD’s VALORANT team while the Odyssey Squad will include local League of Legends influencers.
Unique Functionality for Fluid Display Experiences
Another highlight from Unbox & Discover 2023 was the announcement of the Samsung Neo QLED 4K Gaming TV (QN90C), a new member of the Neo QLED 4K lineup available in 43-, 50-, 55- and 65-inch models. Fitted with an enhanced Neural Quantum Processor 4K that features AI and 20 neural networks exclusive to Samsung and a Super Ultra-Wide screen available in multiple formats, users can enjoy premium gaming experiences even when upscaling content.
With up to 144Hz1 in the 43- and 50-inch models, the TV’s panel Mini LEDs create the ideal viewing environment to watch and play with maximum fluidity. The Motion Xcelerator Turbo Pro2 feature also ensures high performance during matches, with low response time and 4K images on any of the four HDMI 2.1 ports.
▲ An illustrative concept image of the all-new Neo QLED 4K Gaming TV QN90C
The Neo QLED 4K Gaming TV’s processor converts any SDR content to HDR using Deep Learning technology, ensuring all scenes feature accurate luminosity and brightness. In addition, FreeSync Premium Pro2 and Quantum Dot technologies deliver 100% color volume,3 while Dolby Atmos4 technology paired with Sound in Motion Plus2 offers truly immersive sound. Alongside these functionalities, the NeoSlim Design2 of the TV ensures cinematic, distraction-free gameplay experiences.
“I got to know about gamers and the products that serve both users looking for high-investment hardware and those who want more affordable options. The highlight of the event was LOUD’s sponsorship announcement with Samsung,” said Raphael Batista of Meu PlayStation. Paulo Barba of Barba Sou Eu added, “There was also a lot of emphasis on the gamers’ part, and I was happy to know that the presence of the Gaming Hub is so relevant today.”
The Next Evolution of Samsung Smart TVs and Display Solutions
▲ Unbox & Discover 2023 in Brazil introduced the latest TV and display products from Samsung, including interactive hands-on experience zones.
Apart from the Neo QLED 4K TV, Samsung’s Unbox & Discover 2023 showcased other products from the latest 2023 Smart TV and Soundbar product line, including the Neo QLED 8K, Samsung OLED and QLED TVs and Crystal UHD 4K models.
A major highlight of the lineup, the Samsung Neo QLED 8K5 features cutting edge innovation for large screens with outstanding sound performance from Dolby Atmos. The 85-inch model (QN900C) features groundbreaking Mini LED technology, 64 AI-powered neural networks in its Neural Quantum Processor 8K6 and SDR to HDR conversion for upscaling.
The Samsung OLED 4K (S90C) features 20 neural networks for optimal image upscaling and an AI-powered Neural Quantum Processor 4K that scans and improves on-screen brightness and depth for lifelike, 3D viewing experiences.
Among the new models announced as part of the UHD lineup, the Crystal UHD 4K (CU8000) is a stand-out Smart TV featuring Dynamic Crystal Color for new levels of color display in ultra-high resolution.
Samsung also showcased the latest smart features of its Lifestyle line, including the all-new 2023 models of The Frame, The Serif and The Sero TVs as well as The Freestyle and The Premiere projectors.
▲ Unbox & Discover 2023 attendees learn about all the latest innovations and products.
A Step Forward Into the Future of the Samsung Smart TV
Unbox & Discover 2023 attendees expressed excitement around the announcements, with many looking forward to experiencing the latest products and innovations set to bring premium viewing, gaming and entertainment to users of every lifestyle in the coming year.
▲ Unbox & Discover 2023 visitors receive first-hand information about the latest products.
“Samsung continues to bring new premium devices, offering more consumers the opportunity to choose between a Neo QLED or an OLED,” said Dante Baptista of Terra. “Samsung is truly consolidating its complete offering within the Smart TV space,” agreed Jacson Boeing of Mundo Conectado. “My experience with the S90C showed it to be a superior OLED product, further establishing Samsung’s leadership across many industry segments.”
Junior Nannetti of Loop Infinito echoed the excitement for the latest announcements. “This moment is an important one for the OLED segment as we are seeing industry leader Samsung enter,” they noted. “Ultimately what this does in the long run is offer consumers the power of choice.”
Stay tuned to Samsung Newsroom for the latest on Samsung’s all-new 2023 Smart TV and Soundbar lineup.
1 The refresh rate of the display will adjust based on the type of content or game being viewed.
2 Feature names may differ across regions.
3 The maximum brightness may vary depending on the model and size of the TV. Verband Deutscher Elektrotechniker (VDE) has officially recognized Samsung’s QLED TV as the first TV in the world capable of producing 100% of the available color volume. Samsung’s QLED TVs are based on Quantum Dot technology.
4 To experience this, users must connect their Soundbar to their TV via HDMI cable, purchased separately. Wireless Dolby Atmos via Wi-Fi works with select Samsung 2022 TVs.
5 The Neo QLED 8K portfolio includes the QN900C model, available in a 85-inch version, the QN800C model, available in 65-, 75- and 85-inch versions and the QN700B model, available in a 55-inch version. Playback of 8K materials can vary by 8K streaming, connectivity and other decoding standards.
6 Viewing experience may vary by content type and format. Upscaling may not apply to Computer and Game Mode.
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