[Beyond Viewing] ② From Inception to Rollout – How The Terrace was Born
By STF News
To enjoy their favorite content to the fullest, more and more consumers are seeking to purchase larger TVs for their homes. According to market research firm Omdia, the global market size of 85-inch screens has grown drastically from 180,000 units sold in 2019 to 1.87 million units sold in 2022. Likewise, for 98-inch screens, the global market has increased from less than 1,000 units sold in 2019 to about 160,000 units sold in 2022.
To discuss the shifting market trends towards ultra-large TVs, Samsung Newsroom sat down with Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store, and learned more about how Samsung Electronics is providing revamped viewing experiences through ultra-large TVs.
▲ People in charge of product planning, sales and design talk about ultra-large 98-inch TVs
Bigger, Better Viewing Experiences With Wider TVs
With its breathtaking size able to display exceptional detail on a grander scale, the 98-inch TV has become the new standard for ultra-large TVs. In line with such trends, Samsung unveiled the 2023 98-inch Neo QLED 8K at CES 2023, offering consumers bright colors and extremely vivid details on a brilliantly large screen. As standard TV sizes have grown larger over the years, Samsung adapted to industry trends and consumer demands by developing ultra-large TVs for better viewing experiences.
“About ten years ago, a 60-inch TV was considered a large TV. But as time went by, 65-inch TVs became mainstream, and now 75-inch and 85-inch TVs have become popular, demonstrating consumers’ growing demand for larger TVs,” said Chae. “In fact, our customer survey showed that 75% of consumers bought, on average, a TV 13 inches bigger than their previously purchased TV model.”
▲ Heejin Chae explains how evolving consumer demands have shaped Samsung’s product offerings.
Additionally, with the popularity of streaming services, consumers are increasingly purchasing ultra-large TVs to enhance their at-home viewing experiences. “An astronomical number of people have started using streaming services since the pandemic as they increasingly consumed content like movies and sports,” said Chae. “As a result, the demand for ultra-large TVs has risen, as they give a more immersive viewing experience.”
Younger generations also seem to prefer larger screens, furthering the popularity of ultra-large TVs. While people in their 40s and 50s made up more than half of the consumer base who purchased TVs over 80 inches in 2015, those in their 30s and 40s have led sales in the ultra-large TV market since 2021.
As these factors and preferences become more prevalent among users, the ultra-large TV market will continue to grow. “The ultra-large TV is an inevitable trend, and consumers are ready to enjoy extremely large TVs,” Chae said.
Comfortable Viewing at Further Distances
One of the biggest concerns when buying an ultra-large TV is the viewing distance — how far away the viewer is from the TV and whether that space is available at home. “As the viewing distance of the 98-inch NEO QLED TV has been shortened compared to previous ultra-large TVs, viewers can comfortably watch from as close as 4 meters away,“ said Kim.
▲ Sangyeob Kim discusses how the viewing distance of a TV affects the viewing experience.
“We created a space in the store with a sofa to simulate the viewing distance at home. We move the sofa to help customers gauge the viewing distance for smaller and larger rooms. Once the customers get a feel of how the TV would fit in their homes, they tend to prefer the larger models,” Kim added.
While some may have concerns about the large size of the TV, Kim explained that many consumers wish they had bought a larger size after opting for a smaller screen. “I’ve had customers call me after they had their TVs installed, asking if they can return their purchase for a larger one. That really puts me on the spot,” Kim stated. “Some even said they received the wrong TV size, claiming their TV seemed too small.”
When asked about delivery and installation, Kim explained that Samsung has worked diligently to ensure customers can receive their products easily in the comfort of their homes. “98 inches is the largest TV size that a standard Korean apartment elevator can accommodate. And when the elevator is too small, we offer other optimized delivery and installation services based on the customer’s environment,” Kim explained. “In fact, we even once successfully installed a TV after climbing a spiral ladder at a two-story house.”
“We thoroughly communicate with our customers and closely look at various factors in advance, such as whether it is possible to place the ultra-large TV on a table or wall mount it,” Kim added.
From Viewing to Experience: Changing the Living Room Culture
As TVs at home provide diverse content such as games, sports, movies and fitness content, the role TVs play has changed. As immersion is a top priority for many consumers, the popularity of large TVs is likely to continue as many consumers seek TVs that provide breathtaking experiences for all types of content.
▲ (From left) Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store
“Hands-on experience is necessary to show people how great a large TV is,” said Kim. “As a TV is usually the main design focal point in a room, I recommend experiencing it in person.”
“When my acquaintances ask for advice about what TV to purchase, I first ask them what kind of activities they would do with their TV,” said Chae. “A larger display gives a more immersive experience. If users continue to utilize TVs for multiple purposes — including video calls, home training, gaming, etc. — ultra-large TVs will continue to be popular.”
“TVs help shape the living room culture, so purchasing a new set is like an investment for the next 10 years. We will continue to focus on these aspects as we plan for future TV products. I believe Samsung TVs will continue to be at the center of home entertainment,” Chae stated.
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Samsung’s 2023 Neo QLED and Lifestyle TVs Certified as First Screens To Reconnect Users With Their Circadian RhythmBy STF News
Samsung Electronics today announced that its 2023 Neo QLED1 and Lifestyle TV2 lineups received the ‘Circadian Rhythm Display’ certification from Verband Deutscher Elektrotechniker (VDE), a leading electrical engineering certification institute in Germany. The certification underscores Samsung’s commitment to developing technology and products designed with consumers top of mind.
▲ (From left) Seokwoo Yong, EVP and Deputy Head of Visual Display Business at Samsung Electronics and Sven Ohrke(Öhrke), Management of Marketing and Sales at VDE Institute.
This certification recognizes that Samsung TV’s Eye Comfort mode provides an optimal viewing experience for consumers spending more time indoors by automatically balancing light exposure and color temperature to mimic natural outdoor light.
The circadian rhythm has a cycle of inhibiting melatonin secretion for dynamic activities during the day while activating its release for a comfortable sleep at night. Melatonin is a hormone known to help you sleep well.
VDE’s certification validates the benefits of Eye Comfort mode on users’ circadian rhythm by measuring circadian stimulus at different illuminance levels and assessing the impact on melatonin suppression. The certification process complies with the Circadian Stimulus method based on the research results of the Lighting Research Center in the U.S.
This is one of many verifications Samsung TVs have received representing ongoing efforts to put users and their experience front and center of product design. Previously, Samsung TVs have received ‘Eye Care’ certification from VDE and ‘Glare-Free’ validation from UL, along with ‘Pantone Validated’ and ‘SkinTone Validated’ certifications from Pantone, both signifying that certified Samsung screens satisfy the organization’s color accuracy standards.
For more information on Samsung’s 2023 product lineup, please visit www.samsung.com.
1 For models Q70C and above
2 The Frame, The Serif and The Sero
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Samsung is trying to make its SmartSSD even smarter. The company recently unveiled the second generation of its computational SSDs. Samsung says the new SmartSSD will process data faster and reduce latency between the SSD and the CPU. This should help cut down on concerns about the CPU bottlenecking the speed at which the SmartSSD performs.
New Samsung SmartSSD can process your data 50% faster, Samsung claims
Samsung says that its new SmartSSD can process data 50% faster than the previous generation. It also uses 70 percent less power and reduces CPU utilization by 97 percent compared to standard SSD devices. That means the new SmartSSD should allow you to make use of your frequently accessed data without any bottlenecking.
This isn’t Samsung’s first foray into computational storage, either. As noted above, this is the company’s second generation SmartSSD. The first offering wasn’t bad, offering some improvements over traditional storage options. However, with the new features and technology that Samsung’s SmartSSD now offers, you can expect it to push the bar a bit more. Samsung also has a long history with SSDs.
Image source: Samsung One of the ways that Samsung’s new SmartSSD improved upon traditional is by removing the need to process information access on the CPU. It does this thanks to a system built into the SSD itself. AMD Xilinx Versal FPGA powers the SSD.
Essentially, AMD Xilinx Versal FPGA allows Samsung’s SmartSSD to skip sending data to other components to process. It’s a good move, and one that’s proving to be useful, especially in systems where data movement is important.
For the moment, Samsung’s SmartSSD is more geared towards the AI/ML inferencing market. That means users who rely on analytics and transcoding will be able to rely on the faster speed of the SmartSSD to be able to process their data quicker. For now, the new system is being pushed for commercial use. It’s unclear exactly when they might become more individualized.
For now, though, Samsung is showing some noticeable gains in a market where users might not see much of a problem. However, with data processing becoming more important for different companies, it’s important to streamline the process as much as possible.
The post Samsung’s new SmartSSD boasts up to 50% faster processing times appeared first on BGR.
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A new research report is out, revealing price information for used Galaxy S22 series models as well as the iPhone 13 and Pixel 6. Unsurprisingly, the iPhone 13 is the best at retaining resell value, in line with previous generations. Despite being the newest of the three, the Galaxy S22 is the worst at maintaining resale value.
That’s either good or bad news for the Samsung handset, depending on your perspective.
Don't Miss: Tuesday’s best deals: $19 headphones, $145 Chromebook, unlocked iPhone 12 deals, more The market research comes from SellCell. That’s the same company that discovered iPhone 13 prices were hardly dropping two months after launch.
The good news is that you can buy a brand new iPhone knowing that it’ll retain resale value in the months following the launch. You can recoup some of your investment via trade-ins or by selling the used handset yourself. That way, you can upgrade to something else without losing too much cash in the process.
As detailed in the report, the Galaxy S22 won’t let you pull the same trick as efficiently. But if you’re in the market for used handsets, then the Galaxy S22 is already available at prices that are in line with mid-range phones. That’s a lot of bang for your buck.
How much is a used Galaxy S22 worth?
The conclusions in this Galaxy S22 resale value report indicate that it’s a bad idea to buy a brand new Galaxy S phone when it comes out. Especially the Galaxy S22. Instead, you might be better off waiting several months to get your hands on better deals or used models that can be significantly cheaper.
The SellCell research shows that the Galaxy S22 depreciated almost three times more than the iPhone 13. The Galaxy S22 range lost an average of 47% of its value in the resale market. The Pixel 6 lost 42% while the iPhone 13 only lost 16% of its value.
A graph showing shows the resale value of used Galaxy S22, Pixel 6, and iPhone 13 models in “Good” condition. Image source: SellCell You can currently buy a used Galaxy S22 for about half of its original price. The Galaxy S22 started at $799, so you can score the flagship for about $400.
Moreover, the 128GB Galaxy S22 Plus lost nearly 60% of its value in two months. That makes it an even better deal if you want a used model. But this definitely isn’t good news for people who bought the phone at launch.
The SellCell study has looked at resale value for “Like New” and “Good” conditions for used models.
The iPhone 13 has the best resell value
The Galaxy S22’s performance mess might have contributed to the steep drop in value. But that’s speculation. Interestingly, the Pixel 6 had its own fair share of issues. Yet used models still hold more value than Galaxy S22 phones.
Google’s worst performer is the 256GB Pixel 6 Pro, which lost 48% of its value (Good condition).
On the iPhone 13 front, the handset has started recouping resale value two months after the launch. But not all iPhone 13 models are equal.
The 128GB iPhone 13 Pro Max is the best performer of the bunch, depreciating by 4.7% (Good condition). But the 128GB iPhone 13 mini lost 31.2% of its value on the resale market (Good condition).
Devices that are “Like New” will hold resale value slightly better.
Resale value for used Galaxy S22, Pixel 6, and iPhone 13 models in “Good” condition. Image source: SellCell SellCell has plenty of resale value data for all the Galaxy S22, Pixel 6, and iPhone 13 models, splitting its research into the two categories mentioned above. If you’re looking to buy a used device, these figures might help you determine when to purchase your next handset.
For example, buyers looking for a used flagship will know how long they have to wait before they can get it for the price of a new mid-range device.
Also, people who jump from phone to phone every year can develop a purchasing strategy that lets them spend money more efficiently. For example, you might have purchased the iPhone 13 in the first month after launch, then waited until summer for a Galaxy S22 bargain after trading in the iPhone.
The complete SellCell report is available at this link.
More iPhone coverage: For more iPhone news, visit our iPhone 14 guide.
The post Galaxy S22 has lost three times more value than the iPhone 13 appeared first on BGR.
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[Interview] Getting To Know Those Responsible for The Freestyle, a Device Captivating Younger Users Around the WorldBy STF News
▲ (From left to right) The product experts behind The Freestyle: Jenny Jung, Sooyeon Chung, Dami Baik and Seungyeon Ian Jeong of the Visual Display (VD) Business at Samsung Electronics
The Freestyle, Samsung Electronics’ all-new portable screen and entertainment device that displays crystal-clear images up to 100 inches in size, is proving a hit in markets around the world including North America, Latin America and South Korea.
The secret behind the popularity of The Freestyle, a device that is especially beloved by younger generations, is that feedback from Millennial and Zoomer-age individuals has been welcomed and incorporated right from The Freestyle’s product planning and early development stages.
In order to hear more about this process, Samsung Newsroom sat down with 4 of the product experts behind the planning and development of The Freestyle: Seungyeong Ian Jeong, who worked on product planning, Sooyeon Chung, who worked on service product management, Jenny Jung, who worked on UX design and Dami Baik, who worked on product launch marketing.
Developing an All-New Device Based on Changing Lifestyle Trends
Ever since the initial planning stages of The Freestyle, Samsung’s product experts have been researching Millennial and Zoomer lifestyle trends and have endeavored to apply them to the product. Millennials and the Zoomers pursue their own unique lifestyles, and are not afraid to speak out and express themselves. They place importance on practicality as well as the vibe and style of the products they choose. By respecting the preferences of such young users, The Freestyle took such changes in preferences into consideration.
The changes in lifestyles brought on by the COVID-19 pandemic became the background for product planning as well. People began to spend more time in their own personal spaces, and it became more important to bring entertainment into spaces previously used for relaxing, such as the bedroom. At the same time, outdoor leisure activities, such as camping, have been becoming more common. “The concept of The Freestyle is its frameless portable screen that is ‘with me anywhere,’” explained Jung.
Creating a Unique TV Experience Out of a Unique Platform and a Young Vibe
It is not easy to describe The Freestyle in one word, simply because it is a completely new product with no precedent. Some users will use it as a screen, while some will use it as an interior mood light; others might use it as a digital placard, too. As the very name of the device states, the purpose of the product changes in freestyle along with the lifestyle and the unique style of each user.
We asked the 4 product experts what they think the secret behind the popularity of The Freestyle is, and all of them highlighted the strong synergy between the product experience that can be harnessed in all kinds of ways with the unique Samsung Smart TV platform. “The Freestyle provides all kinds of major OTT apps with built-in streaming services certified by partners so that you’re never behind on the best in content and screen experiences,” elaborated Chung. “Moreover, smartphone mirroring can very easily be undertaken with both Android and iOS mobile devices.”
Actively Reflecting the Interests and Experiences of Younger Generations
Since The Freestyle is a product that is the first of its kind, naturally some hurdles arose during the development stage. “Since it is the first product of its type being developed by Samsung, there was no defined reference for us,” explained Jung. “It wasn’t easy for us to plan the product’s features and to design its experiences from zero.” Whenever doubts arose about the direction of the product, what helped the most was actually the feedback the team could get from the community board for Samsung employees in their 20s and 30s.
At the beginning of the product planning stage, the crux of The Freestyle’s offering was mainly content watching through projection. However, colleagues who are Millennials and Zoomers at Samsung provided their feedback as to how excited they would be to use The Freestyle to create their own type of mood by projecting an image of their choice when not watching content, and this is what led to The Freestyle’s ambient features.
Even the device’s high-quality audio offering came to be following the incorporation of feedback on the community board. “While we were thinking about the sound specification of the device, we paid attention to the opinions being shared about how the sound quality should not be compromised,” noted Jeong.
Going Beyond the Limitations of a Space With Convenient Portability and Usage Options
In order to use this product, small enough to fit into a purse and weighing only 830g, anywhere regardless of place, a convenient usage environment is a must. Unlike other projectors, The Freestyle quickly adjusts its screen’s focus automatically through auto keystone correction, leveling and focusing features. Through the Scale & Move feature, users can adjust the projected screen size and position it without having to physically move the projector around.
In addition, the Freestyle features a convenient functionality that allows users to directly access settings while watching content that doesn’t require them to go through any menu — this is accessed by simply pressing and holding the home button. Moreover, users can control the device through voice recognition, as the product comes with technology to minimize surrounding noise, previously a persistent issue for projectors. Through farfield voice assistant support, The Freestyle also lets users play music and engage in virtual assistant features even when the screen is off.
A Versatile Device To Be Used Anytime, Anywhere — On Your Terms
So how do the product experts themselves use The Freestyle? “I enjoy using The Freestyle to listen to music in high-quality sound while projecting my favorite album cover image in the background,” said Jung. “I also enjoy projecting a video of the stars shining brightly onto my bedroom ceiling before I go to bed. When I feel like falling asleep, I can just turn off the device using my voice.”
“My kids really like it when we install The Freestyle on the headboard shelf and watch content projected onto the ceiling while lying in bed together,” added Baik. “Since the device can be used freely in any way you want, it is receiving rave reviews just not from Millennial and Zoomer-age users, but also from users of all ages, including those who are using The Freestyle as a family.”
The most appealing thing about The Freestyle is that it can be used in all kinds of scenarios in daily life thanks to its compact design and convenient usability. “We want to present a user experience that meets users’ diverse preferences and needs anywhere, anytime, by going beyond the limitations of a space,” said Jeong. “Our goal is to establish The Freestyle as a personal, movable, smart screen that can be truly utilized to the fullest.”
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