Quantcast
Jump to content

[Beyond Viewing] ② From Inception to Rollout – How The Terrace was Born


STF News
 Share

Recommended Posts

In recent times more and more users have been required to watch sports events and movies from their homes, instead of going out to watch them. Along with this shift, the home has become increasingly prominent as an entertainment space.

 

The-Terrace-Part2_main1.jpg

 

In light of this, Samsung Electronics has introduced The Terrace, a TV that is designed for use in outdoor living spaces. To talk about how The Terrace was brought from the planning stage to the development stage, and then on to being rolled out, Samsung Newsroom met with the product experts who were responsible for bringing The Terrace to fruition.

 

Below, Samsung Newsroom talks to Giuk Ted Lee (Marketing), BeomEun Kim (Product Planning), Dongoh Kim (Mechanics R&D), Juyong Kim and, Seunghun Lee (Enterprise R&D), to hear exactly what went in to realizing premier outdoor viewing with The Terrace.

 

 

Taking the Viewing Environment Outdoors

Research conducted by Samsung Electronics has shown that around 50 percent of American households have an outdoor living space such as a terrace or yard. What’s more, across a range of territories, the habit of watching sports and movies outdoors has been becoming more popular.

 

The-Terrace-Part2_main2.jpg

 

Speaking to this trend, BeomEun Kim, who was in charge of product planning for The Terrace, said, “Outdoor living spaces in which people can relax and entertain have been gradually growing more prominent. It was this trend that inspired us to come up with The Terrace, which offers the most optimal QLED viewing experiences in a range of outdoor conditions.”

 

The-Terrace-Part2_main3.jpg

BeomEun Kim (Product Planning)

 

And the outdoor TV market has been developing as well. As reported by market research publisher QY Research, global figures for outdoor TV sales – which stood at around 170,000 units in 2018 – are expected to hit 440,000 units by 2024. Giuk Ted Lee from The Terrace marketing team explained that, “When compared to the indoor TV market, the outdoor TV market previously sold more models that were smaller than 40 inches. However, from this year, the uptake of mid-to-large-sized TVs that are 55 inches or larger is expected to grow rapidly.”

 

 

Optimal Outdoor Picture Quality Through Synergy With Global No.1 Digital Signage Technology

The-Terrace-Part2_main4.jpg

Juyong Kim (Enterprise R&D)

 

When it comes to the outdoor viewing experience, few factors are more important than picture quality. According to Juyong Kim, who was responsible for picture quality development, when viewing a TV outdoors it is difficult to make out what is on the screen with a brightness level lower than 1,000 nits. He emphasized that The Terrace delivers a maximum of 4,000 nits and an average brightness of 2,000 nits, which is three times brighter than the brightness levels offered by indoor TVs. This allows users to enjoy vivid images with original picture quality, even when the TV is viewed in broad daylight.

 

Thanks to Samsung’s leadership in digital signage market, in which it maintained the number one position globally for 11 straight years – The Terrace team was able to deliver an optimal outdoor viewing experience. Seunghun Lee, who was in charge of overall product development, related that, “Digital signage, by its nature, must be equipped to maintain its performance while being subjected to a range of different environmental factors. Our experience in developing digital signage has proved extremely helpful in identifying and applying the optimal brightness levels for outdoor TVs.”

 

The-Terrace-Part2_main5.jpg

Seunghun Lee (Enterprise R&D)

 

The Terrace additionally includes the ‘Adaptive Picture’ feature, which allows users to enjoy optimized picture quality that adapts to the surrounding environment. With Adaptive Picture, artificial intelligence analyzes illumination levels in real-time and automatically adjusts screen settings, increasing brightness during the daytime and reducing glare at night and on cloudy days.

 

The Terrace is also equipped with anti-reflection technology. When watching TV on sunny days, sunlight reflected by the display panel and other surfaces can cause discomfort for viewers, and glare can distort color and picture quality. Thus, The Terrace was designed to minimize discomfort caused by glare even in environments where light is coming from multiple directions. Seunghun Lee explained that this improvement in visibility was achieved by equipping the screen with surface-treated film to reduce glare.

 

 

Durability That Withstands the Elements – Water, Dust and Heat Protection

When developing an outdoor television, the issue of exposure to the elements is a key concern. Hence, The Terrace had to undergo rigorous testing during its development phase. Giuk Ted Lee reiterated that, “The Terrace was initially launched in North America, and will be released in a host of other markets soon. Because the outdoor TV will be expected to withstand a broad range of environmental factors, our simulations tested it in the harshest conditions and a range of climates.”

 

Particular attention was given to water and dust protection, which are essential features for an outdoor TV, as small particles and liquids can enter the device through even the tiniest gaps if it is not properly sealed. Certified with IP 55 water and dust protection, The Terrace maintains its performance even in rainy or dusty conditions.

 

The-Terrace-Part2_main6.jpg

Dongoh Kim (Mechanics R&D)

 

Dongoh Kim from the R&D team said, “All areas where individual parts connect were protected with special materials. We have also sealed all of the gaps in the enclosure with waterproof tape and rubber seals. To facilitate the open cell structure, a thin layer of special adhesive was applied between the front of the enclosure and the cell that composes the TV screen.”

 

Heat resistance is equally crucial for outdoor TVs, given that they are exposed to direct sunlight. Thus, the development team enacted numerous ways to ensure that The Terrace remains heat resistant, even under infrared and ultraviolet light. Although one of the most common means of protecting a TV from heat is through the use of a vent, the team had to explore different solutions, given that the inclusion of vents could have impacted the TV’s water and dust resistance.

 

The team considered multiple heat resistance solutions for the outdoor television. This led to the development of The Terrace’s sealed enclosure technology, which distributes internal heat over the entire product without the need for a heat sink. The result? An outdoor TV that maintains the highest standard of performance up to an external temperature of 50°C.

 

 

Smart Features to Deliver Unique Viewing Experiences

So how was the user feedback following The Terrace’s launch? Giuk Ted Lee commented that, “The Terrace has been garnering great feedback from consumers in the North American market. Sales levels are good, and the reviews from users are positive as well.”

 

While this feedback is encouraging, many markets still exist in which consumers are unfamiliar with outdoor televisions. We asked for tips on how to leverage The Terrace to empower users in every market to use the product to its full potential. BeomEun Kim noted that, “One of the advantages of The Terrace is that it can be easily connected to a smartphone. For instance, users can connect their phones via Bluetooth while listening to music, and the ‘Music Wall’ feature will display a series of patterns on the TV that complement the music. The ‘Multi-View’ feature also allows consumers to continue using their phones while also using them to watch content on their televisions, delivering a whole new experience.” She added that the ‘Tap View’ feature allows mobile content to be mirrored on the TV screen with a single tap of the bezel.

 

The-Terrace-Part2_main7.jpg

 

Despite being pioneers when it comes to the new outdoor television segment, the team responsible for bringing The Terrace to fruition is already up for a new challenge.

 

“The level of interest in outdoor TVs has been steadily growing. Our next goal is to introduce an outdoor TV that is portable, and can be brought along for activities such as camping trips,” the team related.

 

We look forward to seeing what is next for Samsung Electronics as they look to continue expanding the definition of what a TV can be.

View the full article

Link to comment
Share on other sites



  • Replies 0
  • Created
  • Last Reply

Top Posters In This Topic

Popular Days

Top Posters In This Topic

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...
 Share

  • Similar Topics

    • By BGR
      Samsung is trying to make its SmartSSD even smarter. The company recently unveiled the second generation of its computational SSDs. Samsung says the new SmartSSD will process data faster and reduce latency between the SSD and the CPU. This should help cut down on concerns about the CPU bottlenecking the speed at which the SmartSSD performs.
      New Samsung SmartSSD can process your data 50% faster, Samsung claims
      Samsung says that its new SmartSSD can process data 50% faster than the previous generation. It also uses 70 percent less power and reduces CPU utilization by 97 percent compared to standard SSD devices. That means the new SmartSSD should allow you to make use of your frequently accessed data without any bottlenecking.
      This isn’t Samsung’s first foray into computational storage, either. As noted above, this is the company’s second generation SmartSSD. The first offering wasn’t bad, offering some improvements over traditional storage options. However, with the new features and technology that Samsung’s SmartSSD now offers, you can expect it to push the bar a bit more. Samsung also has a long history with SSDs.
      Making gains
      Image source: Samsung One of the ways that Samsung’s new SmartSSD improved upon traditional is by removing the need to process information access on the CPU. It does this thanks to a system built into the SSD itself. AMD Xilinx Versal FPGA powers the SSD.
      Essentially, AMD Xilinx Versal FPGA allows Samsung’s SmartSSD to skip sending data to other components to process. It’s a good move, and one that’s proving to be useful, especially in systems where data movement is important.
      For the moment, Samsung’s SmartSSD is more geared towards the AI/ML inferencing market. That means users who rely on analytics and transcoding will be able to rely on the faster speed of the SmartSSD to be able to process their data quicker. For now, the new system is being pushed for commercial use. It’s unclear exactly when they might become more individualized.
      For now, though, Samsung is showing some noticeable gains in a market where users might not see much of a problem. However, with data processing becoming more important for different companies, it’s important to streamline the process as much as possible.
      The post Samsung’s new SmartSSD boasts up to 50% faster processing times appeared first on BGR.
      View the full article
    • By BGR
      A new research report is out, revealing price information for used Galaxy S22 series models as well as the iPhone 13 and Pixel 6. Unsurprisingly, the iPhone 13 is the best at retaining resell value, in line with previous generations. Despite being the newest of the three, the Galaxy S22 is the worst at maintaining resale value.
      That’s either good or bad news for the Samsung handset, depending on your perspective.
      Don't Miss: Tuesday’s best deals: $19 headphones, $145 Chromebook, unlocked iPhone 12 deals, more The market research comes from SellCell. That’s the same company that discovered iPhone 13 prices were hardly dropping two months after launch.
      The good news is that you can buy a brand new iPhone knowing that it’ll retain resale value in the months following the launch. You can recoup some of your investment via trade-ins or by selling the used handset yourself. That way, you can upgrade to something else without losing too much cash in the process.
      As detailed in the report, the Galaxy S22 won’t let you pull the same trick as efficiently. But if you’re in the market for used handsets, then the Galaxy S22 is already available at prices that are in line with mid-range phones. That’s a lot of bang for your buck.
      How much is a used Galaxy S22 worth?
      The conclusions in this Galaxy S22 resale value report indicate that it’s a bad idea to buy a brand new Galaxy S phone when it comes out. Especially the Galaxy S22. Instead, you might be better off waiting several months to get your hands on better deals or used models that can be significantly cheaper.
      The SellCell research shows that the Galaxy S22 depreciated almost three times more than the iPhone 13. The Galaxy S22 range lost an average of 47% of its value in the resale market. The Pixel 6 lost 42% while the iPhone 13 only lost 16% of its value.
      A graph showing shows the resale value of used Galaxy S22, Pixel 6, and iPhone 13 models in “Good” condition. Image source: SellCell You can currently buy a used Galaxy S22 for about half of its original price. The Galaxy S22 started at $799, so you can score the flagship for about $400.
      Moreover, the 128GB Galaxy S22 Plus lost nearly 60% of its value in two months. That makes it an even better deal if you want a used model. But this definitely isn’t good news for people who bought the phone at launch.
      The SellCell study has looked at resale value for “Like New” and “Good” conditions for used models.
      The iPhone 13 has the best resell value
      The Galaxy S22’s performance mess might have contributed to the steep drop in value. But that’s speculation. Interestingly, the Pixel 6 had its own fair share of issues. Yet used models still hold more value than Galaxy S22 phones.
      Google’s worst performer is the 256GB Pixel 6 Pro, which lost 48% of its value (Good condition).
      On the iPhone 13 front, the handset has started recouping resale value two months after the launch. But not all iPhone 13 models are equal.
      The 128GB iPhone 13 Pro Max is the best performer of the bunch, depreciating by 4.7% (Good condition). But the 128GB iPhone 13 mini lost 31.2% of its value on the resale market (Good condition).
      Devices that are “Like New” will hold resale value slightly better.
      Resale value for used Galaxy S22, Pixel 6, and iPhone 13 models in “Good” condition. Image source: SellCell SellCell has plenty of resale value data for all the Galaxy S22, Pixel 6, and iPhone 13 models, splitting its research into the two categories mentioned above. If you’re looking to buy a used device, these figures might help you determine when to purchase your next handset.
      For example, buyers looking for a used flagship will know how long they have to wait before they can get it for the price of a new mid-range device.
      Also, people who jump from phone to phone every year can develop a purchasing strategy that lets them spend money more efficiently. For example, you might have purchased the iPhone 13 in the first month after launch, then waited until summer for a Galaxy S22 bargain after trading in the iPhone.
      The complete SellCell report is available at this link.
      More iPhone coverage: For more iPhone news, visit our iPhone 14 guide.
      The post Galaxy S22 has lost three times more value than the iPhone 13 appeared first on BGR.
      View the full article
    • By STF News
      ▲ (From left to right) The product experts behind The Freestyle: Jenny Jung, Sooyeon Chung, Dami Baik and Seungyeon Ian Jeong of the Visual Display (VD) Business at Samsung Electronics
       
      The Freestyle, Samsung Electronics’ all-new portable screen and entertainment device that displays crystal-clear images up to 100 inches in size, is proving a hit in markets around the world including North America, Latin America and South Korea.
       
      The secret behind the popularity of The Freestyle, a device that is especially beloved by younger generations, is that feedback from Millennial and Zoomer-age individuals has been welcomed and incorporated right from The Freestyle’s product planning and early development stages.
       
      In order to hear more about this process, Samsung Newsroom sat down with 4 of the product experts behind the planning and development of The Freestyle: Seungyeong Ian Jeong, who worked on product planning, Sooyeon Chung, who worked on service product management, Jenny Jung, who worked on UX design and Dami Baik, who worked on product launch marketing.
       
       
      Developing an All-New Device Based on Changing Lifestyle Trends
      Ever since the initial planning stages of The Freestyle, Samsung’s product experts have been researching Millennial and Zoomer lifestyle trends and have endeavored to apply them to the product. Millennials and the Zoomers pursue their own unique lifestyles, and are not afraid to speak out and express themselves. They place importance on practicality as well as the vibe and style of the products they choose. By respecting the preferences of such young users, The Freestyle took such changes in preferences into consideration.
       
      The changes in lifestyles brought on by the COVID-19 pandemic became the background for product planning as well. People began to spend more time in their own personal spaces, and it became more important to bring entertainment into spaces previously used for relaxing, such as the bedroom. At the same time, outdoor leisure activities, such as camping, have been becoming more common. “The concept of The Freestyle is its frameless portable screen that is ‘with me anywhere,’” explained Jung.
       

       
       
      Creating a Unique TV Experience Out of a Unique Platform and a Young Vibe
      It is not easy to describe The Freestyle in one word, simply because it is a completely new product with no precedent. Some users will use it as a screen, while some will use it as an interior mood light; others might use it as a digital placard, too. As the very name of the device states, the purpose of the product changes in freestyle along with the lifestyle and the unique style of each user.
       
      We asked the 4 product experts what they think the secret behind the popularity of The Freestyle is, and all of them highlighted the strong synergy between the product experience that can be harnessed in all kinds of ways with the unique Samsung Smart TV platform. “The Freestyle provides all kinds of major OTT apps with built-in streaming services certified by partners so that you’re never behind on the best in content and screen experiences,” elaborated Chung. “Moreover, smartphone mirroring can very easily be undertaken with both Android and iOS mobile devices.”
       

       
       
      Actively Reflecting the Interests and Experiences of Younger Generations
      Since The Freestyle is a product that is the first of its kind, naturally some hurdles arose during the development stage. “Since it is the first product of its type being developed by Samsung, there was no defined reference for us,” explained Jung. “It wasn’t easy for us to plan the product’s features and to design its experiences from zero.” Whenever doubts arose about the direction of the product, what helped the most was actually the feedback the team could get from the community board for Samsung employees in their 20s and 30s.
       
      At the beginning of the product planning stage, the crux of The Freestyle’s offering was mainly content watching through projection. However, colleagues who are Millennials and Zoomers at Samsung provided their feedback as to how excited they would be to use The Freestyle to create their own type of mood by projecting an image of their choice when not watching content, and this is what led to The Freestyle’s ambient features.
       
      Even the device’s high-quality audio offering came to be following the incorporation of feedback on the community board. “While we were thinking about the sound specification of the device, we paid attention to the opinions being shared about how the sound quality should not be compromised,” noted Jeong.
       

       
       
      Going Beyond the Limitations of a Space With Convenient Portability and Usage Options
      In order to use this product, small enough to fit into a purse and weighing only 830g, anywhere regardless of place, a convenient usage environment is a must. Unlike other projectors, The Freestyle quickly adjusts its screen’s focus automatically through auto keystone correction, leveling and focusing features. Through the Scale & Move feature, users can adjust the projected screen size and position it without having to physically move the projector around.
       
      In addition, the Freestyle features a convenient functionality that allows users to directly access settings while watching content that doesn’t require them to go through any menu — this is accessed by simply pressing and holding the home button. Moreover, users can control the device through voice recognition, as the product comes with technology to minimize surrounding noise, previously a persistent issue for projectors. Through farfield voice assistant support, The Freestyle also lets users play music and engage in virtual assistant features even when the screen is off.
       

       
       
      A Versatile Device To Be Used Anytime, Anywhere — On Your Terms
      So how do the product experts themselves use The Freestyle? “I enjoy using The Freestyle to listen to music in high-quality sound while projecting my favorite album cover image in the background,” said Jung. “I also enjoy projecting a video of the stars shining brightly onto my bedroom ceiling before I go to bed. When I feel like falling asleep, I can just turn off the device using my voice.”
       
      “My kids really like it when we install The Freestyle on the headboard shelf and watch content projected onto the ceiling while lying in bed together,” added Baik. “Since the device can be used freely in any way you want, it is receiving rave reviews just not from Millennial and Zoomer-age users, but also from users of all ages, including those who are using The Freestyle as a family.”
       

       
      The most appealing thing about The Freestyle is that it can be used in all kinds of scenarios in daily life thanks to its compact design and convenient usability. “We want to present a user experience that meets users’ diverse preferences and needs anywhere, anytime, by going beyond the limitations of a space,” said Jeong. “Our goal is to establish The Freestyle as a personal, movable, smart screen that can be truly utilized to the fullest.”
      View the full article
    • By STF News
      Imagine a moment of complete calm in the heart of the city that never sleeps. On July 27, tourists and urbanites alike were treated to such a scene when Samsung Electronics, in partnership with Seoul-based design company d’strict, unveiled its Waterfall-NYC (2021) art installation in New York City’s Times Square.
       
      Pairing Samsung’s world-leading display technology with d’strict’s innovative space-based user experiences, Waterfall-NYC (2021) transports onlookers to a digital ocean with hyper-realistic waves and cascading waterfalls over 100 meters tall.
       
      Made possible thanks to Samsung Smart LED Signage, the installation at One Times Square is comprised of four vertical screens that measure more than 1,081 square meters (11,639 square feet) when combined.
       
      The cascading water takes full advantage of the signage’s vertical structure, delivering an immersive and compelling visual experience. Images are displayed at the industry’s highest peak brightness, 9,000 nits, ensuring that the artwork remains vivid even in direct sunlight.
       
      Check out the video and photos below to see the installation for yourself.
       
       

      View the full article
    • By STF News
      Over the past year and a half, our lives have changed inordinately, with social distancing measures taking over and requiring us to transform every part of our routines from the way we work to the way we shop.
       
      In light of this ‘new normal’ that we find ourselves living in, Samsung Electronics has been working non-stop to develop innovative solutions for businesses as well as users. Samsung Kiosk, a point-of-sale (POS) terminal for customers, is one such solution.
       
      Samsung Kiosk is not only equipped with a range of functionalities and operational settings to fit different business types and sizes, but also features a dedicated User Interface that allows for the easy set-up and usage of menu, payment and saving systems. With a refined design for seamless in-store integration and antibacterial coating technology, Samsung Kiosk has been developed to provide the best possible experiences to retailers as well as customers.
       
      Take a look at the infographic below to learn more about Samsung Kiosk.
       

      View the full article



×
×
  • Create New...