By Samsung Newsroom
At IFA 2023, Europe’s largest consumer trade show held in Berlin, Germany, Samsung Electronics underscored its vision for the future of home living — powered by the company’s cutting-edge devices and leading Bespoke products.
Notable figures from Samsung and partner companies outlined Samsung’s plans to drive positive change through exceptional innovation, impacting the individual lives of users as well as the world around them.
Benjamin Braun, Chief Marketing Officer at Samsung Europe, began by looking back at some of the company’s instrumental innovations that changed the status quo and shaped technological development. Samsung reiterated its commitment to fearlessly pioneering new endeavors, demonstrating its position as a leader within the industry.
“We are proud to be first and we will continue to innovate, however strange it seems to begin with,” Braun stated.
▲ “We have over 200 amazing products on show for you,” shared Benjamin Braun, Chief Marketing Officer at Samsung Europe.
Amidst an ever-changing world, Braun emphasized how Samsung has been actively listening to consumers throughout the years — producing leading products that meet their needs and add value to their lives. Continuing this pursuit, Samsung has shifted its focus to developing devices and appliances that both empower users on a global scale and contribute to the creation of a more sustainable future.
Enhancing Lives and Bettering the Planet
With climate change at the forefront of people’s minds, Samsung highlighted the company’s ongoing commitment to reducing its environmental impact and prioritizing climate-positive solutions, touching on the targets outlined in its new environmental strategy announced in September 2022. Understanding the urgency of the climate crisis, the company set ambitious goals to achieve net-zero carbon emissions for its Device eXperience (DX) Division by 2030 and company-wide by 2050. To meet these goals, Samsung noted the progress in transitioning to renewable energy sources, with 31% of its operations currently running on clean energy — up from 11% in 2021. Additionally, Aimee Holloran, Business Development Manager at Samsung Climate Solutions U.K., discussed how Samsung’s environmental commitment is embedded into its products, allowing users around the world to live more sustainably through the company’s devices and appliances.
▲ “We strive to embed sustainability in every aspect of our business and product strategies,” stated Aimee Holloran, Business Development Manager at Samsung Climate Solutions U.K.
To create innovative solutions based on scientific data, Samsung has joined hands with a variety of industry leaders such as Ocean Wise and Patagonia to tackle environmental issues gripping the planet. In September 2022, the companies partnered to develop the Less Microfiber Cycle for Bespoke washing machines, a remarkable step in addressing microplastics emissions.
Taking this further, Samsung leveraged its partnership with the companies to develop another groundbreaking innovation in June 2023. Charlie Cox, Manager of Microplastic Solutions at Ocean Wise, highlighted the development of the revolutionary new Less Microfiber Filter for Samsung washers to reduce up to 98% of microplastic emissions from laundry cycles.
“In just a year, Ocean Wise and Samsung have demonstrated the opportunity that exists for industry leaders — to empower their communities to take positive action and create impact at scale,” added Cox.
▲ “Ocean Wise’s collaboration with Samsung and Patagonia shows there are simple ways we can all be part of the solution to microfiber shedding,” said Charlie Cox, Manager of Microplastic Solutions at Ocean Wise (left). Samsung’s Less Microfiber Filter (right) helps reduce microplastic emissions from laundry.
The Less Microfiber Filter is a prime example of Samsung’s overall approach to sustainable product development – providing consumers with solutions that help them live eco-consciously using minimal effort. In line with this vision, Samsung continues to outfit its Galaxy devices with internal and external components made from recycled materials, in addition to creating product packaging that uses 100% recycled paper.
As climate change creates new challenges for people around the world, forward-thinking solutions are becoming increasingly necessary. To respond to global energy shortages and advance the transition to clean energy, Samsung emphasized its efforts in building out heat pump technology and leading the rapidly growing market in Europe.
Likewise, the company highlighted how its SmartThings home ecosystem is utilizing the latest technologies to help more than 280 million registered users save energy. By harnessing the power of AI across its line of Bespoke home appliances, Samsung’s AI Energy Mode optimizes appliance energy usage, reducing unnecessary energy waste and lowering energy bills simultaneously.
Transforming Homes Through Powerful Solutions
Aside from helping the planet, Samsung showcased its newest products that add value to consumers’ lives. Zeena Hill, Marketing Director at Samsung U.K., announced the launch of Samsung Food — a new AI-based application that gives users access to thousands of recipes. Samsung plans to link Samsung Food to Samsung Health by the end of this year, allowing users to better keep track of their health and dietary goals.
▲ “We’re excited to be bringing our complete lineup of Micro LED screens to Europe,” shared Zeena Hill, Marketing Director at Samsung U.K.
Samsung is revamping home entertainment and putting users in the center of the action through its new releases, such as the new 98-inch Neo QLED 8K TV. Samsung TVs feature unmatched image quality in sleek forms, and the company continues to release unique patterns and designs to meet the style needs of every user. As such, Samsung has partnered with Disney to launch The Frame-Disney100 Edition — a special, limited-edition version of The Frame TV for Disney lovers.
In addition, the company showcased its recently launched Odyssey Neo G9 gaming monitor and The Freestyle 2nd Gen portable projector — devices perfect for gamers who want to expand their field of vision to ensure they never miss a moment of gameplay. Users can experience games like Starfield, Bethesda Game Studios’ new action-packed role-playing game, in stunning detail on Samsung TVs and displays. Florian Liewer, Senior Director of International Gaming Marketing at Microsoft, discussed the two companies’ partnership on expanding Samsung Gaming Hub, highlighting how Samsung’s technology offers the ultimate gaming experience.
“Together with Samsung, we’re forging a path that aligns with Xbox’s vision for the future of gaming — reaching more players with breathtaking content,” said Liewer.
▲“We are inviting more players to embark on a journey with us,” said Florian Liewer, Senior Director of International Gaming Marketing at Microsoft
Aside from enhancing entertainment, Samsung detailed the ways it is helping users stay connected to the world around them. The company reemphasized its commitment to ensuring its devices and products meet the diverse needs of consumers and touched on how its latest accessibility features help as many users as possible. This includes TalkBack for Home Appliances and Services, which reads home appliance and service content on SmartThings, and Relumino Mode, which optimizes content on Samsung TVs, for those with visual impairments.
Future Possibilities Enabled by Technology
Partnerships have helped make some of Samsung’s technologies possible and, more broadly, brought the company closer to realizing its vision for a brighter future. In line with its goal to upgrade at-home living, Samsung partnered with electric vehicle charger manufacturer ABB and residential inverter brand SMA to collaborate on changing the ways houses are constructed.
“By integrating Samsung’s products with those of ABB and SMA, we can help make our homes even safer, smarter and more sustainable,” stated Lu Han, EVP of Building and Home Automation Solutions at ABB.
▲“With hundreds of new technologies and innovations each year, a joined up approach to home energy systems is vital,” said Lu Han, EVP of Building and Home Automation Solutions at ABB
Looking forward, Samsung sees the value in future technologies and the limitless applications they can have on the lives of consumers. With new ventures such as 6G deployment, AI capability expansion and more, the company remains excited and optimistic as it explores the remarkable potential of technology. Braun concluded the conference by stating Samsung will continue to improve users’ lives by listening to their needs.
▲ At its Press Conference at IFA 2023, Samsung Electronics emphasized how the company works to connect customers to “what matters most” to the media members and business partners in attendance
“With the help of 6G, AI and XR, augmented reality and mixed reality and artificial intelligence, we will make great advances in everything from healthcare to entertainment and remote work,” he stated.
For more information, please visit Samsung.com.
More pictures from the Samsung Electronics Press Conference at IFA 2023:
▲ SmartThings Energy puts users in control of how much power they use and when.
▲ The annual sales of Samsung’s foldable devices have exceeded the Note Series in Europe.
▲ Samsung’s Less Microfiber cycle and Less Microfiber Filter help reduce microplastic emissions from laundry.
▲ ABB and SMA have partnered with Samsung to work towards Zero Emission homes.
▲ Samsung’s vision for Samsung Food is for it to become the ultimate app for the entire food journey.
▲ Samsung’s state-of-the-art technology, combined with the limitless universe of Starfield, signals a thrilling new chapter in gaming.
▲ The Samsung Gaming Hub has over three thousand games to choose from, from leading games streaming partners Xbox, NVIDIA GeForce NOW, Amazon Luna and Utomik.
▲ An attendee takes a picture as Samsung shares that it has been recognized as No.1 in soundbars by global sales and market share for the ninth year in a row.
▲ The Frame-Disney100 Edition is “magical!”
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[Turning Your Living Room Into a Home Theater] ② The Design Story Behind The Premiere, a Projector That Provides Experiences Beyond ‘Cinematic’By Samsung Newsroom
These days, the ways people are enjoying their favorite media are becoming ever more diverse due to a wide range of different lifestyles and preferences. With the launch of their home cinema projector The Premiere, Samsung Electronics has freed users from the limitations of their domestic spaces: wherever they choose to enjoy their content, The Premiere is capable of acting as a large-screen portal to a new, fully immersive world.
The Premiere was created based on research into and an understanding of real users’ environments and spaces. Its appearance, as well as its functionality, was refined with precision so that the projector fits comfortably into a user’s space as opposed to being a cumbersome device that can only be taken out and used every now and then. In order to learn more about the innovative concept behind The Premiere, Samsung Newsroom sat down with its designers to hear about the journey they went on when creating this unique screen.
A Design That Blends In, Inspired by Users’ Environments
Sungil Bang, Designer at Samsung Electronics’ Visual Display Business
The Premiere’s designers first started by delving into and analyzing the projector market in order to be able to develop a differentiated product. “There are already so many projectors in the market, from affordable ones to high-end ones, all with different specifications,” noted Sungil Bang. “We knew we needed to take a new approach right from the planning stages in order to come up with a product that goes beyond simply being a projector.”
The designers honed in on the idea of the actual space where a projector is to be placed. They focused on the lifestyle and environment trends followed by real users in order to establish their direction for creating a product that provides genuinely enriching experiences. “We worked hard to design a product that presents new experiences thanks to its innovative technologies, while at the same time blending seamlessly in with the user’s furniture and other décor items,” added Bang. “We obtained a lot of inspiration from the space usages, furniture choices and trending objet d’arts we came across during this initial design process.”
(From left) Jigwang Kim, Sungil Bang and Junpyo Kim, the designers at Samsung Electronics’ Visual Display Business
What might be a user’s biggest reason for purchasing a projector? Perhaps so that they can enjoy media more vibrantly on a larger screen, or to add a subtle piece of interior décor flair to a space they otherwise don’t want to place a large TV in. The Premiere’s design team paid close attention to such thinking when developing The Premiere, ensuring that its exterior wouldn’t overwhelm the space it is placed in wherever that may be. “The simplistic design of The Premiere doesn’t stand out too much as an interior décor piece since it naturally blends into the space,” explained Jigwang Kim. “Users can enjoy unparalleled immersive experiences when enjoying content displayed on an entire wall.”
The designers worked diligently on The Premiere’s silhouette to ensure that the projector is able to blend harmoniously into its surroundings as opposed to standing out. The no-frills elements it is composed of, including its round outline and slim lines, complete its overall sleek and soft design. “The projector is able to match other components a user might have nearby, such as a table or a vase, so it’s perfect for those who enjoy minimalistic interior décor,” suggested Jigwang Kim.
Innovative Features Designed for User Comfort
Product design choices are always ultimately made for the user so that they can enjoy their product anytime, anywhere. Due to the common perception that typical projectors can require laborious installation as a certain amount of distance is required between the wall and the projector, as well as the space limitations this can cause, Samsung implemented ultra-short focal point triple laser beam technology. This technology allows The Premiere’s users to enjoy a 4K video up to 330.2cm in size even when the projector is placed as close as 23.8cm to the wall.
Jigwang Kim, Designer at Samsung Electronics’ Visual Display Business
As the world’s first HDR10+ projector, The Premiere offers a maximum brightness of 2,800 ANSI lumens. The Premiere also delivers a 2,000,000:1 contrast ratio, meaning that the projector is able to express all the subtle contrasts and detailing in darker images. Furthermore, “the projector comes with Acoustic Beam speakers that provide deep, 3-dimensional, room-filling sound without the need for any separate speakers,” added Jigwang Kim.
Another leading feature of The Premiere is its smart hub, which allows users to watch all kinds of content and media – requiring only an Internet connection. “The Premiere allows the user to enjoy what they want hassle-free, as there’s no need to connect separate devices to it. It is also connected to SmartThings, so users can monitor and operate their smart home appliances directly from their projector.”
A Stand-Out Design That Blends Seamlessly Thanks to Sophisticated Materials
As opposed to being a hard, cold-looking home appliance, The Premiere has been designed to provide warmth so as to seamlessly blend in to any domestic space. A stand-out feature of its design is the material choice – the design team opted to cover the product with a premium fabric in order to give the projector its warmth and sophistication. “This fabric encompasses a subtle abundance of colors and sophisticated weaving – it is in fact often used for premium brands’ sofas, chairs and other fabric items,” noted Junpyo Kim. “The projector achieves congruity with the space in which it is placed because it has been carefully designed to go well with furniture items.”
However, it wasn’t as simple as it might appear for the design team to be able to fit The Premiere with this premium fabric finish. Since such materials are traditionally used for furniture, the fabric had been designed for a different purpose. “The fabric’s weave structure is denser than other fabrics, meaning that it would affect the sound quality if it were to cover the projector’s speakers,” noted Junpyo Kim. “While this brought about challenges during the design stage, we didn’t want to give up on the uniquely warm and sturdy appearance this fabric provided. Therefore, we increased the aperture ratio of the woven fabric in order to maintain its characteristics while also maintaining optimum sound quality.”
Junpyo Kim, Designer at Samsung Electronics’ Visual Display Business
If you are thinking of transforming your space into a movie theater with truly immersive experiences, or a concert hall full of music – or even a stadium during a sports match, why not try out The Premiere, a projector capable of completely transforming the ambience of the room where it’s placed with ease.
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[Turning Your Living Room Into a Home Theater] ① How Samsung’s Neo QLED 8K and Leading Soundbar Provide Cinema-Level Quality ExperiencesBy Samsung Newsroom
The way people consume content is becoming more and more diversified as we find ourselves spending more of our leisure time in the comfort of our own homes. Even the way we enjoy movies is changing – increasingly, people are choosing to enjoy the latest releases via streaming or Over the Top (OTT) platforms instead of in a theater.
But this change in viewing trends doesn’t mean that you should have to miss out on the immersive, cinematic experiences that movie theaters are able to provide. In order to help provide you with the tools to enjoy cinema-esque picture and sound quality when watching a movie at home, Samsung Newsroom has done a deep dive into the Samsung Neo QLED 8K and the latest premium soundbar.
1. Catch All the Fine Texturing and Details On-Screen Thanks to Quantum Mini LEDs
Even for fast-paced action films, your display should be able to keep up without you missing a single moment of the movie. In order to achieve this, the control your TV has over its LED lights is important for delivering details – which is why the 2021 Neo QLED 8K comes equipped with Quantum Mini LED1 for more precise control of thousands of tightly-packed LEDs.
Samsung Electronics’ proprietary micro-layer technology expresses images more vividly and accurately. Micro layers inside each LED eliminate unnatural noise among thousands of LED elements – the secret behind how these TVs can express all the fine details on-screen, including a character’s skin tone and even their drops of sweat.
2. Never Miss a Moment of the Action, Even in Darkness, With Quantum Matrix Technology
Detailed blacks and high contrast are key to delivering realistic fight scenes that take place in darkness in action movies. Quantum Matrix Technology, Samsung’s proprietary local dimming technology, allows for clear contrast between dark and light areas on-screen.
Quantum Matrix Technology enhances the LED brightness level from 10-bit to 12-bit, which means that the TV can control its lighting up to 4,096 levels – four times2 more than conventional displays. The TV’s local brightness booster efficiently distributes power and improves peak brightness by harnessing unused electrical power from darker areas to brighter ones.
3. Enjoy the Classics Upscaled to High Resolution With the Neo Quantum Processor
When watching classic movies, you may often find that the picture quality is poorer compared to the movies produced today, and may also have found yourself wishing that the picture and resolution were better. The Samsung Neo QLED 8K is capable of upscaling the picture quality of a movie, even older ones, to a higher resolution thanks to its Quantum Mini LEDs, Quantum Matrix Technology and its Neo Quantum Processor, which is armed with powerful AI upscaling technologies.
Based on an artificial neural network, the Neo Quantum Processor’s deep learning imitates the learning mechanism of humans to train its AI. The Neo QLED 8K’s Neo Quantum Processor now uses 16 multi-neural networks, whereas conventional technologies only use a single neural network. Each of the 16 networks divides up the content based on the input resolution and picture quality and then accurately analyzes all kinds of factors including edge handling, details and noise level. This then allows the processor to enhance a movie’s picture clarity without stalling, even for movies made in lower resolutions.
4. Immerse Yourself in Ultimate Sound With the World’s First 11.1.4-Channel Dolby Atmos Soundbar
A truly cinematic viewing experience isn’t complete without a sound system capable of creating truly immersive and realistic audio experiences. Given the growing number of users who enjoy watching movies at home, the need for premium sound experiences capable of delivering you that realistic rain downpour or airplane departure is also growing.
The immersive sound in a movie theater comes from high-performance speakers that fill both the walls and the ceiling; Dolby Atmos movie theaters use up to 400 speakers to create that audio experience. But now, with the Samsung HW-Q950A soundbar, you, too can enjoy a theater-like three-dimensional experience at home without the need to install any extra speakers thanks to its 11.1.4 channel speakers and Dolby Atmos technology.
5. A TV and a Soundbar That Operate in Perfect Harmony Thanks to Q-Symphony
When connecting your soundbar to the TV to watch movie at home, your TV’s built-in speakers are automatically disabled to allow the soundbar to emit sound due to technological limitations regarding compatibility between different devices and content. Samsung has been working to overcome this issue with its industry-leading TV and audio technology.
With the newly-introduced Q-Symphony, Samsung TVs and soundbars work together to produce the most room-filling surround sound experiences. While the soundbar itself is capable of providing rich and deep audio on its own, Q-Symphony lets you enjoy another level of cinematic experience at home as both the TV and the soundbar work together.
Samsung Audio Lab is behind the success of this technology. Samsung Electronics established the Samsung Audio Lab in California, United States in order to gather top-level sound experts and engineers to continue developing audio technologies and provide the best possible sound experiences to users.
1 Compared to the LED module height featured in the 2020 Samsung UHD TV, each 2021 Neo QLED 8K’s Quantum Mini LED is 1/40 the size.
2 10-bit: 210 = 1,024 levels of control; 12-bit: 212 = 4,096 levels.
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Samsung’s The Frame and YellowKorner Enhance Your Living Room With an Iconic Selection of Art PhotographyBy Samsung Newsroom
Samsung Electronics today announced a new partnership with YellowKorner, a world-renowned art photography collective, to provide consumers with an extensive collection of photographs from world-class and emerging artists on The Frame, its lifestyle TV, and making art photography more accessible through the Art Store.
Founded in 2006, YellowKorner is a leading art photography maison headquartered in France, operating a network of more than 130 galleries worldwide across 25 countries globally. It offers more than 3,000 limited-edition and certified prints in collaboration with some of the world’s leading artists of this generation.
Through the partnership, The Frame will offer an extensive collection of photographs curated by YellowKorner, allowing viewers to discover and experience the magic of photography in a way that has never been possible before. The Frame will also be displayed in some YellowKorner’s art galleries in France, where customers will be able to discover The Frame and get the possibility, through a QR code, to have information about The Frame.
Additionally, Samsung and YellowKorner will partner with renowned and emerging artists to hold exhibitions in Paris with the goal of democratizing art photography. Both websites, Samsung and YellowKorner will indicate details, where visitors will be able to deep dive into the partnership, the iconic Lifestyle TV and its leading art platform, the Art Store, where some YellowKorner artists present.
The Art Store currently has over 1,500 works of art from more than 600 artists in 42 different countries that consumers can enjoy in 4K picture quality from museums and galleries around the world, including the Albertina Museum in Vienna, the Hermitage State Museum in Saint Petersburg, the Prado Museum in Madrid, the Tate Modern in London, the Van Gogh Museum in Amsterdam and LUMAS.
“The partnership with YellowKorner signifies the increasing presence of The Frame’s Art Store as one of the leading art platforms around the world,” said Jongsuk Chu, Executive Vice President and Head of Europe Office at Samsung Electronics. “We hope that this partnership will continue to provide our consumers an easy and accessible point of entry to experience their favorite artwork.”
The Frame is Samsung’s award-winning lifestyle TV, which transforms the everyday living space into an art gallery with stunning works of art from the Art Store. The 2021 version builds on The Frame’s iconic design, offering an even slimmer bezel of 24.9mm, mirroring the depth of a traditional picture frame and allowing the viewers to focus on the artwork itself.
The Frame portfolio is available in seven screen sizes, ranging from 32” to large 85” models. Taking advantage of industry-leading QLED 4K picture quality, The Frame also uses a Brightness Sensor to detect the surrounding light conditions and automatically adjusts the screen’s brightness and color tone to provide astonishingly vibrant pictures while displaying the artwork as it was intended to be seen.
For more information on Samsung’s lifestyle TV portfolio, please visit www.samsung.com.
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Samsung Electronics and Belvedere Bring Artworks of Gustav Klimt and Egon Schiele to Your Living RoomBy Samsung Newsroom
Samsung Electronics in collaboration with The Belvedere, announced the release of 17 artworks on The Frame, available exclusively through The Frame Art Store. True to the motto “art is for everyone,” the Austrian Gallery Belvedere is making a selection of its most famous artworks available in the Samsung Art Store. Some of the highlights of this collection are “The Kiss” by Gustav Klimt, “Windows” by Egon Schiele, “Early Spring in the Wienerwald” by Ferdinand Georg Waldmüller and “Blooming Poppies” by Olga Wisinger-Florian.
The Belvedere’s art collection includes works ranging from the Middle Ages to the present day. In the Baroque ambience of Belvedere Palace, the museum presents the world’s largest collection of Gustav Klimt paintings as well as prominent works from the periods of Viennese Biedermeier, Austrian Baroque, Vienna around 1900, and French Impressionism. Samsung’s The Frame is bringing a selection of 17 artworks by nine artists—the highlights from the collection—for viewing in the comfort of the home.
“Art needs strong partners. This project shows how fruitful it can be for all parties to have a cooperation between technology on the one hand and art and museums on the other. Together with Samsung, we are making it possible to make art more accessible to an international audience – and in doing so cementing our conviction that art is for everyone,” said Wolfgang Bergmann, CFO at Belvedere. “The trend towards digitalization and the possibilities that Samsung offers are of great benefit to us in this regard. Of course, there is no replacement for seeing the original. And the Samsung’s The Frame Art Store inspires people to do just that.”
“We are excited to provide globally renowned works of art in The Frame’s Art Store in partnership with the Belvedere,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “Since introducing The Frame in 2017, Samsung has curated a diverse catalogue with artworks from all over the world for the Art Store. Through this collaboration with the Belvedere, The Frame users will be able to enjoy a unique experience from their own homes.”
With new artworks from The Belvedere joining the collection, The Frame now boasts a catalogue with over 1,500 works of art from 42 different countries that consumers can enjoy in 4K picture quality from museums and galleries around the world, including the Prado Museum in Madrid, the Albertina Museum in Vienna, the Tate Modern in London, the Van Gogh Museum in Amsterdam, the Hermitage State Museum in Saint Petersburg and LUMAS. These partnerships allowed users to experience The Frame not just as a television, but also as a discovery hub to explore the world’s most beautiful art pieces.
▲ (From left) Michael Zoeller, Vice President and Head of CE Samsung Electronics Austria, Taeho Park, President Samsung Electronics Austria and Switzerland, Wolfgang Bergmann, CFO, Belvedere
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