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World Champion Houston Astros Draft Samsung To Elevate Minute Maid Park With State-of-the-Art TechnologyBy STF News
Samsung Electronics and the Houston Astros today announced they will digitally enhance Minute Maid Park with display technology designed to further elevate the fan experience. Samsung, a leader in digital signage innovation, will deliver some of the highest definition, large-scale displays in the game, so fans can expect to be immersed in the action like never before. The multi-year deal will see new outdoor LED technology both in the infield and outfield in time for the 2023 season, including a brand-new main scoreboard with dynamic content.
“Technology continues to take the in-person fan experience at live entertainment and sporting events to incredible new heights,” said Harry Patz, Jr., Senior Vice President and General Manager of Display Division, Samsung Electronics America. “Partnering with the World Champion Houston Astros provides Samsung with another opportunity to showcase how the company’s world-class display technology improves the ways venues can create excitement amongst fans and drive business with stunning content display, dynamic entertainment, real-time information and more.”
Following their championship-winning season, the Houston Astros will return to the ballpark in 2023 with upgraded displays and solutions by Samsung — including the main outfield display, ribbon boards, center field mezzanine and more. Installation at Minute Maid Park started in November 2022, with scheduled completion by Opening Day 2023, so fans can enjoy the top-of-the-line technology built for interactivity and engagement.
Samsung is a dominant digital solutions provider within the sports industry, enhancing venues across the country through its technology, such as video walls, interactive displays and outdoor and indoor LEDs. The partnership’s goal is for the fan experience at Minute Maid Park to be taken to the next level through these digital enhancements.
“We are excited to add Samsung as a corporate partner and to integrate their state-of-the-art technology into our ballpark,” said Marcel Braithwaite, SVP, Business Operations, Houston Astros. “As we are always looking for ways to improve our fan experience at Minute Maid Park, this new scoreboard, the ribbon boards and other digital enhancements are good examples of our continuous focus on our fans.”
Minute Maid Park joins an all-star lineup of arenas and stadiums used for professional teams that have partnered with Samsung to transform technology and enhance the fan experience. In addition to Minute Maid Park, Samsung sports partnerships include Citi Field (Queens, New York), Chase Center (San Francisco, California), SoFi Stadium (Los Angeles, California) and M&T Bank Stadium (Baltimore, Maryland).
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Samsung’s The Terrace Welcomes Visitors to the Slovenian Cave Park for a Closer Look at the “Baby Dragons”By STF News
The Terrace — Samsung’s versatile and durable outdoor TV is featured right at the center of the Postojna Cave Park, Slovenia — the world’s most captivating cave with magnificent formations and diverse fauna. During the unforgettable visit to a fascinating subterranean paradise shaped by tiny droplets over millions of years, more than one million visitors each year will be able to closely observe, through The Terrace, the life of very unique inhabitants of the cave — the olms. Olms have triggered people’s imagination since time immemorial, and legend has it that they are actually baby dragons. They remain something of a mystery even today and are considered the largest cave-dwelling animal that can go without food for up to 10 years and live up to 100 years.
The olms are now gaining greater attention after The Terrace (65-inch) were installed inside the cave. The Terrace provides visitors with an immersive experience by allowing them to closely observe the olms and their habitat. Moreover, The Terrace is the perfect TV to be placed even in the cave, where the humidity is always high and temperatures are constantly low (around 10 degrees Celsius). This outdoor TV has obtained the IP55 certification from the International Electrotechnical Commission for water and dust resistance. It can also withstand different weather conditions, even when the temperate drops as low as minus 31° to 50° Celsius (minus 24° to 122° Fahrenheit).
Postojna Cave Park frequently hosts many diverse events, from gala concerts to spectacular performances by world-renowned artists. The Terrace can also be used to display other types of content. It is especially fitting, because it offers high visibility thanks to its anti-reflection technology, which reduces the reflection of light off of its surface. The AI picture quality optimization technology adjusts the screen’s brightness automatically, based on changing light conditions.
The Terrace will for sure enhance the visitor’s experience of the underworld and its inhabitants. “Samsung The Terrace added to our dedication to showcase the world-renowned attraction and to preserve the olms. Our efforts were recognized by the E.U. Commission, which has placed Postojna Cave among the top finalists of the international competition Natura 2000,” said Katja Dolenc Batagelj, Managing Director of Postojna Cave.
“We are pleased that Samsung can be a part of the Postojna Cave experience which is about preserving the environment and natural wonders for future generations. We hope The Terrace will allow visitors to have a vivid and immersive experience,” said Matija Savnik, the Head of Samsung Slovenia CE Sales team.
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By STF News
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By STF News
Samsung joined the Hollywood Park Technology Alliance to continue to deliver groundbreaking display technology solutions and products — including its LED videoboard, ribbons and large format displays — across the 300-acre sports and entertainment destination. The company joined the Alliance’s roster of leading innovators including: SoFi, Google Cloud, YouTube, Verizon, Deloitte, Cisco, Square, Ticketmaster, Ross, Willow and PAM. Together, the collaboration will help advance Hollywood Park’s plans to develop the mixed-use project to exceed guest expectations.
“Joining the Hollywood Park Technology Alliance allows us to continue to contribute display innovations to the ever-evolving complex,” shares Mark Quiroz, Vice President of Marketing for Samsung’s Display Division. “Partnering with leading innovators helps us to deliver a revolutionary guest experience, made possible by the innovative alliance partners. We are ready for the long-term advancement of this incredible space and are looking forward to collaborating with our fellow technology partners.”
Samsung’s LED display portfolio has captured Los Angeles’ most striking architecture, SoFi Stadium — home to this Sunday’s Big Game — with its Infinity Screen installation in August 2020. The largest videoboard ever created in sports, Samsung’s cutting-edge visual display technology features a double-sided 70,000 square-foot 4K LED display that loops around the center of the stadium, offering an unprecedented view to all fans no matter where they’re sitting.
Positioned 122 feet above the playing field, the oval display features approximately 80 million pixels and with the largest graphics control system in the history of sports, the Infinity Screen is revolutionizing how the stadium visually connects with its viewers to enhance the fan experience like never before.
When it comes to picture quality, Samsung delivers the most advanced high dynamic range (HDR) technology. Setting the standard for stadium videoboards, Samsung has implemented the latest iteration, HDR10+, to produce a superior image quality that captures every detail of gameplay. Viewers following Sunday’s game at home can expect a truly immersive experience thanks to its dynamic tone mapping and enhanced intrinsic dynamic range. HDR10+ support will play a major role in the stadium’s upgrades over the course of the partnership.
This multi-year alliance extends across the entire Hollywood Park portfolio and has incredible applications for the development’s retail, office, residential, sports and entertainment offerings.
When complete, Hollywood Park will feature retail space totaling up to 890,000 square-foot. It will also feature up to 2,500 residences, 25 acres of public parks and open space, a hotel, and up to 5 million square feet of creative office space.
The Alliance’s collaborative effort to introduce unparalleled technology to the stadium will deliver extraordinary experiences for future events.
For more information on Samsung’s products and solutions, please visit news.samsung.com/us.
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