Samsung Digital Signage: the Story So Far
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By Samsung Newsroom
As visitors make their way through the line for ‘Safari World: The Wild’ at Everland, Korea’s largest theme park located in Yongin, Gyeonggi Province, a surprising encounter turns the wait into an extension of the safari adventure itself. On a display with true-to-life scale, realistic tigers and lions appear ready to leap out of the screen and into the queue, adding a heightened sense of excitement before the experience begins.
Samsung Electronics recently installed its glasses-free 3D display, Spatial Signage, at the newly renovated Safari World at Everland, adding a new dimension to the visitor experience. Powered by Samsung’s patented 3D Plate technology, the display delivers striking depth and realism without the need for 3D glasses — all within a slim 52-millimeter profile.
Samsung Newsroom visited Everland to see how Spatial Signage is making the wait more engaging and to hear firsthand how visitors responded to the immersive display.
▲ Spatial Signage installed in the waiting area of Everland’s Safari World
Spatial Signage Sets the Stage for a Safari Adventure
Even before the safari tour begins, visitors are greeted by animals brought to life on Spatial Signage. The vivid movement and “screen-breaking” three-dimensional effect deepen the sense of immersion, building excitement for the adventure ahead.
▲ Spatial Signage heightens anticipation for the safari adventure with its glasses-free 3D visuals. “Following Safari World’s reopening as a reimagined ecological space with enhanced animal welfare, we wanted to connect every stage of the guest experience — from entry and waiting lines to the safari bus ride — under a unified theme,” said Jiyeon Bae, Leader of Partnership & Alliance Group, Resort Business Division at Samsung C&T. “We saw Spatial Signage as the most effective way to lead guest into the safari adventure.”
Bae added, “To create the atmosphere of a wild expedition, we installed large-scale animal artwork featuring life-size bears, lions and tigers along the waiting route. Extending that visual experience with Spatial Signage, which gives the animals a vivid dimensionality, allowed us to further enhance visitors’ sense of immersion.”
Despite its large 85-inch size, the display also offers considerable flexibility in installation. “Taking into account the attributes of the waiting area, we created a custom frame that blends seamlessly with Safari World’s atmosphere,” Bae said. “This allowed us to position the display naturally within the queue without disrupting the overall environment.”
▲ Bae said watching young children stop to look at the animals on screen shows how Spatial Signage adds a unique element of fun to the waiting area. “Spatial Signage also plays an important role in building anticipation by giving visitors a preview of the animals they are about to see before boarding the safari bus,” noted Bae. “When young children stop in their tracks after spotting a bear or lion on the screen, their eyes often widen with excitement. It becomes clear that the immersive quality of the content is resonating with guests.”
Turning The Wait Time Into a Fascinating 3D Experience
Visitors on-site responded enthusiastically. In particular, the glasses-free 3D experience changed the mood of the waiting area, making it feel like more than just a place to stand in line. Rather than simply watching the screen, they interacted with the animals, took photos and treated the wait itself as part of the fun.
▲ Visitors take photos with the animals on Spatial Signage, turning time spent waiting into part of the overall experience. One visitor who came to Everland with family said, “It felt as if real animals were moving right in front of us. Taking photos with the kids while we waited made the time fly by.” The visitor added, “Seeing the children get excited even before meeting the real animals has made the trip especially worthwhile.” Students visiting on a field trip were equally impressed. “I thought you needed glasses to see 3D, but the tiger looked so real when it seemed to break out of the screen that it genuinely surprised me,” said one student.
▲ Visitors described the vivid movement of the animals on screen as strikingly lifelike. “Seeing the wild animals we are about to meet truly built the anticipation for the safari,” said a couple waiting in the queue together. “It feels like we have already stepped into the safari before even getting on the bus.” A group of tourists visiting Korea also shared their impressions: “The tigers, lions, and bears look so vividly real, as if alive. It makes the wait so much more enjoyable and helps lift spirits before entering the safari adventure.”
Where Technology Meets Space — A New Spatial Interface
▲ Jin, CEO of Klleon, the content development company, emphasized the role of Spatial Signage, serving as an innovative interface that enables visitors to experience the space itself. “Spatial Signage goes beyond simply delivering information — it serves as a spatial interface that enables visitors to directly experience the place they are visiting,” said SeungHyuk Jin, CEO of Klleon, which led the content development for Spatial Signage at Safari World. “We focused on capturing the natural movement of the animals and creating a sense of spatial depth so visitors are immediately immersed in the world of safari while waiting in line.”
At Everland’s Safari World, Samsung Spatial Signage helps shape the identity of the space and adds a new layer of immersion to the visitor journey. With innovations like Spatial Signage, Samsung continues to set the standard for immersive and engaging display experiences across industries.
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By Samsung Newsroom
Samsung Electronics today announced the global launch of the 32-inch Samsung Spatial Signage (SMHX model), adding a compact format to its glasses-free 3D commercial display lineup. Designed for narrow shelves and counters, it gives brands a flexible way to present product-focused content in full 3D rotation.1
“The 32-inch Spatial Signage makes immersive 3D accessible across a much wider range of commercial environments,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Combined with our growing portfolio of displays and solutions, the new model reflects Samsung’s commitment to building a connected commercial display ecosystem that customers can rely on, wherever they operate.”
Smaller Format, Bigger Impact at Shelf Level
The 32-inch model follows the global rollout of the 85-inch Spatial Signage earlier this year. While the 85-inch model is designed for large, high-impact retail installations with life-size product visuals, the 32-inch model brings the same glasses-free 3D experience to shelves, counters and other compact spaces.
Suited for a wide range of environments, including retail, public spaces, entertainment venues, education and hospitality, the smaller format brings immersive 3D content to places where close-up visibility matters most. The 32-inch Spatial Signage helps highlight featured products, promotional content, exhibit information, campus messaging and other high-impact content.
Spatial Signage uses Samsung’s patented 3D Plate technology, which applies binocular parallax to deliver different images to each eye, creating cinematic depth without 3D glasses. It retains full clarity while showing all sides of a product in realistic 360-degree rotation.
Weighing just 8.5 kg with a sleek 49.4 mm slim profile, the 32-inch model features FHD resolution (1,080 x 1,920) in a 9:16 portrait format. Unlike bulky box-type 3D displays, it is lightweight, easy to install and compatible with industry-standard VESA wall mounts for wall or stand placement, much like conventional signage.2
Spatial Signage has earned industry recognition, including a CES 2026 Innovation Award in the Enterprise Tech category and a Silver award at the Edison Awards. Going forward, Samsung plans to further expand the Spatial Signage lineup with new sizes, including a 55-inch model.
More Control and Creativity With Samsung VXT
Samsung also announced new updates to Samsung VXT, its cloud-based digital signage platform.3 The update brings new capabilities to Samsung’s full digital signage portfolio,4 including Spatial Signage. Businesses can use VXT to manage connected screens across multiple locations, schedule and automate content delivery and create signage-ready video content directly within the platform.
To further enhance remote management, Samsung has added scheduling capabilities to screen presets, allowing screen settings such as brightness, volume and on/off timers to be applied across connected displays at a designated time or according to a set schedule, including outside operating hours. VXT also includes Smart Download, which helps minimize network traffic load by enabling content to be downloaded by some screens and shared with other connected screens on the same network.5
Released earlier this month, AI Studio app enables users to create signage-ready videos from a single product image and a text prompt, with an option to upscale output to 4K UHD resolution at 60 frames per second. The app also includes an option to optimize content for Spatial Signage to enhance the overall 3D viewing experience.
Samsung VXT has also expanded its content management capabilities with the following features:
Event now includes automated content transitions, adding new event types, like weather conditions. This allows businesses to automatically display content based on real-world weather conditions.6 For example, signage can promote rain gear in wet weather and switch to sun hats in sunny conditions, allowing businesses to manage content more dynamically across different scenarios. Multiple Takeover enables synchronized content transitions across all linked screens based on a preset schedule and playback cycle, allowing centralized control over large-scale content campaigns. Streaming Widget enables real-time streaming of live broadcast content directly on connected displays, with support for closed caption settings. Samsung’s continued focus on advancing both display hardware and platform capabilities has contributed to its position as the world’s No. 1 commercial display provider for 17 consecutive years.7 For more information, visit www.samsung.com.
Now available in Korea, the 32-inch Spatial Signage will roll out to global markets throughout 2026. Availability of Spatial Signage may vary by size and region. ︎ Spatial Signage supports wall mount installation. Wall mount and stand accessories are sold separately. ︎ Samsung VXT is sold separately and availability varies by region. Additional usage fees may apply for certain apps within the platform. ︎ Samsung VXT is available on signage running Tizen 4.0 or above. ︎ Smart Download is supported on signage running Tizen 6.5 or above. ︎ Weather data is sourced through The Weather Channel (TWC) widget. ︎ Omdia Q4 2025 Public Display Report, by unit sales. Excludes Consumer TVs. Omdia. For general information only; not an endorsement/certification/recommendation; no liability for reliance. ︎ View the full article
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By Samsung Newsroom
Three-dimensional showcases are a proven way to capture attention in high-traffic retail and public spaces, but traditional boxy installations take up valuable floor space that many brands simply don’t have.
Samsung Spatial Signage changes that. Its slim 52 mm profile, combined with Samsung’s patented 3D Plate technology, delivers depth and dimension without the heavy, boxy structures of conventional 3D signage.
Available in multiple sizes1 — 32-inch, 55-inch and 85-inch — Spatial Signage can be placed on shelves, used to highlight a product zone or anchor a larger feature wall.2 This gives retailers and venues a flexible way to add impact where it matters most, without redesigning the entire space.
▲ Samsung’s glasses-free 3D display, Spatial Signage If content creation and management are a concern, Samsung VXT (Visual eXperience Transformation) provides a solution. Through Samsung VXT, businesses can remotely manage connected screens3 and create signage-ready video content with ease. With the AI Studio app,4 newly added to Samsung VXT today, users can create signage-optimized content from just one product image and a text prompt.
▲ Samsung VXT’s AI Studio helps create signage-ready video content. The app offers an option to upscale the content to 4K UHD resolution at 60 frames per second. Not only does it support general digital signage, but it can also optimize videos specifically for Spatial Signage with an optional feature, delivering a truly immersive experience on the 3D display.
▲ AI Studio offers an option to optimize content for Spatial Signage. Samsung VXT allows businesses to remotely control and manage content for both conventional digital signage and Spatial Signage within the same platform, reducing workflow complexity across display types.
Watch the video below to see how retail displays come to life with Spatial Signage.
The availability of each size may vary by region. 32-inch and 55-inch models will be available later this year. ︎ Spatial Signage is compatible with wall mount accessories for installation, sold separately. ︎ Samsung VXT is sold separately, and solution availability varies by region. ︎ AI Studio may incur additional costs depending on usage. ︎ View the full article
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By Samsung Newsroom
At Integrated Systems Europe (ISE) 2026, Europe’s largest display exhibition held in Barcelona this February, an installation at the Samsung Electronics booth captured visitors’ attention. Just 52 mm thick, the display shows objects rotating 360 degrees as if floating in midair — without 3D glasses.
Spatial Signage, Samsung’s glasses-free 3D display, has earned industry recognition with awards at IFA 2025, CES 2026 and ISE 2026. Bringing the concept to life required close collaboration across display, research and design teams — each solving a different piece of the 3D puzzle.
Samsung Newsroom spoke with experts across the company — Jong-Gu Sun and Yujin Nam from the Visual Display (VD) Business, Chang-Kun Lee from Samsung Research (SR) and Eun Vit Chung from the Corporate Design Office (CDO) — about the journey behind the innovation.
▲ Spatial Signage
Redefining the 3D Visual Experience
As demand grows for more distinctive visuals, the need for new display solutions is increasing. “We are seeing rising interest in visually striking content that captures attention, such as ultra-large LED-based anamorphic displays,” said Sun. “However, these installations typically require more space than traditional signage and dedicated 3D content.”
“Spatial Signage delivers immersive 3D depth without glasses or bulky holographic boxes, enabling differentiated experiences across a wide range of environments,” he added. “It also reduces the cost of producing dedicated content while remaining compatible with existing signage systems.”
▲ Sun discusses how Spatial Signage brings immersive 3D experiences to life. Turning the concept into reality required a strong technological foundation. “While exploring new signage solutions, we discovered advanced display technology under development at Samsung Research and realized it could enable 3D signage for B2B environments,” said Chung. “From that point, close collaboration among SR, CDO and the VD Business advanced the technology and brought it to market.”
Inside the Technology Behind Spatial Signage
At the core of Spatial Signage is 3D plate technology. “The system combines a display with optical components to send separate images to each eye, applying the principle of binocular disparity so the brain perceives depth,” Lee explained. “A lenticular card — which shows different images depending on the viewing angle — is a common example of a 3D plate.”
▲ Principle of 3D plate technology “Spatial Signage uses a new method of rendering 3D images to address the limitations of conventional glasses-free 3D displays, such as reduced image quality and narrow viewing angles,” he added. “By presenting the main subject in high-resolution 2D while using a 3D plate to create depth in the background, it achieves both immersion and high image quality.”
Building an ultra-large, 85-inch 3D display was no easy task. A 3D plate is made by combining lenticular lenses with printed images to produce 3D visuals — and once created, it cannot be adjusted.
▲ Lee highlights Samsung’s innovative technology behind the ultra-large, 85-inch 3D display. “If discrepancies between design specifications and the actual structure are not precisely accounted for, the background on screen can appear distorted,” said Lee. “To address this, we developed a special pattern to detect errors during lens production.” By combining this printed pattern with the lenticular lens, the team could quickly identify deviations and adjust printing conditions accordingly.
Securing depth while maintaining a slim profile was another challenge. Spatial Signage uses a thin 3-4 mm 3D plate to create a box-like sense of space with a perceived depth of up to 500 mm, as if extending inside the screen. “Achieving depth with such thin optical materials made lens design and reliability testing difficult,” Nam explained. “Despite numerous unexpected obstacles, we explored a range of ideas and ultimately improved the product’s quality.”
▲ Nam shares how the team achieved a 3-4 mm thickness and 500 mm depth through numerous trials. The team also faced physical limitations. “With an ultra-large 3D plate, gravity can cause sagging, leading to blemishes or distortions, while vertical lenses can produce the moiré effect — a high-frequency, wave-like pattern,” said Nam. “We repeatedly encountered these technical constraints. It would not have been possible without close collaboration across teams.”
▲ (From left) Chang-Kun Lee and Eun Vit Chung
Crafting Depth Through Design
With the technology in place, the next step was to design an intuitive and immersive visual experience. “To maximize depth on the 85-inch screen, we refined the 3D plate imagery and developed guidelines for image processing that enhance elements such as perspective and shadows,” Chung emphasized. “It is the result of years of accumulated expertise and dedication.”
As a result, the 3D plate features precisely calculated lines, surfaces and gradient backgrounds, while the foreground 2D content incorporates lighting, shadows and perspective aligned with the background’s depth. “This project felt like bringing virtual images from a 3D program into the real world,” said Chung. “I’ve grown attached to each visual element created through this process.”
▲ Chung explains how Spatial Signage reflects Samsung’s design expertise, from 3D plate image design to lighting and perspective. However, implementing the concept proved more complex than expected. “While typical design work can rely on a single image, Spatial Signage requires images to be divided into micrometer-level segments — thinner than a strand of human hair,” Chung explained. In other words, designers had to anticipate how those segments would come together. “It would have been impossible without a deep understanding of optics. By studying and applying those principles, we achieved the sense of depth seen today.”
New Opportunities for B2B Displays
Developed through close collaboration across teams, Spatial Signage goes beyond traditional displays and opens new possibilities in everyday environments. To increase its versatility in diverse retail settings, Samsung plans to expand its lineup past the current 85-inch model with 32-inch and 55-inch options later this year.
▲ Samsung VXT lets users create signage-ready videos. “Whenever I walk by a café with Spatial Signage, I notice people pausing to look at the display,” said Nam. “For cafés or franchises seeking a more engaging way to promote seasonal menus or events, it can offer a compelling alternative.”
AI Studio,1 an AI-powered content creation app within Samsung Visual eXperience Transformation (VXT), lets users create signage-ready videos from a single product image. In addition to supporting standard digital signage, it offers an option to optimize content specifically for Spatial Signage — delivering a truly immersive experience on the 3D display.
“In addition to retail, Spatial Signage is drawing strong interest from sectors including 3D audiovisual solutions for education in Europe, virtual personal training systems for major fitness chains and augmented reality waiting areas at theme parks in Korea,” said Sun. “Through innovative display solutions, we will continue to build a commercial display ecosystem that only Samsung can deliver.”
▲ Spatial Signage unlocks versatile, innovative display experiences. Ultimately, Spatial Signage is not just about making images appear in 3D — it is about creating more immediate, memorable and lifelike experiences in everyday spaces.
Samsung VXT is sold separately, and solution availability varies by region. The AI Studio app will be available in April 2026 and may incur additional usage fees. ︎ View the full article
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By Samsung Newsroom
Samsung Health Data SDK has been updated with support for additional health data types, expanding the range of health insights available to developers building digital health apps.
This update introduces support for two new data areas generated by Samsung Health Monitor on compatible Galaxy Watch devices. It includes accessing Irregular Heart Rhythm Notification (IHRN) and sleep apnea data.
Irregular Heart Rhythm Notification (IHRN)
The SDK provides a new data type to retrieve Irregular Heart Rhythm events detected on Galaxy Watches by Samsung Health Monitor application. While the app itself can notify users when potential irregular rhythms are detected, thanks to Samsung Health Data SDK you can now access history record of all these events. Having such data, you could easily observe heart rhythm patterns and elevate monitoring of your health condition.
Sleep apnea data
Support has also been added for sleep apnea data reported by Samsung Health Monitor. This feature analyzes overnight data collected across multiple nights to assess signs associated with obstructive sleep apnea. Developers can query these results through the SDK to incorporate sleep health insights into their apps.
These data types are intended for informational and integration purposes only and are not a substitute for medical diagnosis or treatment.
With these additions, developers can leverage the Samsung Health Data SDK’s existing APIs for data reading and change queries to work with a broader set of cardiovascular and sleep health data, enabling richer healthcare experiences.
You’ll find these new features in Samsung Health Data SDK. Refer to Release Note for more information.
View the full blog at its source
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