Quantcast
Jump to content


[Interview] Saatchi Art and Samsung The Frame Art Store Take Virtual Art to a Next Level


Recommended Posts

Samsung’s Art Store boasts an extensive library of artwork thanks to its expansive partnerships with artists and galleries around the world. Its partnership with renowned digital art gallery and network Saatchi Art has brought some of the most highly viewed artworks in the Art Store to home, and is one of Samsung’s longest-standing partners since the 2017 launch of The Frame.

 

Art-Store-Saatchi-Art_main1.jpg

Based on the partnership with Saatchi Art, Samsung introduced ‘The Frame X Saatchi Art’ gallery at the London Design Festival in 2017

 

Samsung Newsroom spoke to Sarah Meller, Senior Director of Brand and Marketing Strategy at Saatchi Art, about the partnership and the network’s perspective on digital art and the Art Store, giving you a closer look into the relationship that takes the virtual art world to a new level.

 

 

Q: So, what made you decide to collaborate with the Art Store in the beginning?

 

We wanted to be at the forefront of using technology to bring the art world to people on a global scale. By partnering with The Frame, we felt that it would make art a more integral part of people’s lives, leading to a greater appreciation of it overall, which is such a good thing.

 

 

Q: What piece would you recommend to users to enjoy through The Frame’s Art Mode?

 

It’s difficult to pick just one. Saatchi Art’s chief curator, Rebecca Wilson, chose several art pieces for The Frame that stand as a testament to the TV’s versatility. They are as diverse and equally stunning as each other, and include everything from Claire Desjardin’s abstract paintings to Dean West’s fine art landscape photography.

 

If I had to choose a few, I would recommend:

 

Art-Store-Saatchi-Art_main2.jpg

 

  • Dancer: Gama #0 by Cody Choi: The contemporary photographer and choreographer who is best known for his stunning, figurative portraits of dancers in motion. As a dancer himself, Cody can masterfully capture the dynamism and passion of his subjects.

 

Art-Store-Saatchi-Art_main3.jpg

 

  • Boomerang House by Cécile Van Hanja: She is best known for her abstracted renditions of modern architectural spaces. Cécile’s paintings depicting homes and pools immediately transport guests to mid-century spaces.

 

Art-Store-Saatchi-Art_main4.jpg

 

  • Winter Warm II by Sandy Dooley: She is an impressionist artist who spontaneously splatters paint with vibrant hues that characterize her harmonious landscapes, inspired by memories of growing up in the English countryside.

 

 

Q: How do you think the Art Store has evolved since you first partnered with Samsung? What are some of the improvements that stand out the most?

 

Since we partnered with the Art Store in 2017, its selection has grown tremendously, which has been very inspiring. It’s been wonderful to see iconic institutions like the Musée du Louvre join in and bring museum-quality art into the homes of viewers around the world.

 

 

Q: How has Saatchi Art evolved since you first partnered with Samsung?

 

At Saatchi Art, we support our artists as they explore emerging mediums and styles. We have been increasing our offerings in the digital art and NFT space. And we are thrilled because not only do NFTs offer real practical benefits to artists, but also give them a new medium in which to express their creativity. We are excited to evolve our mission into this space.

 

 

Q: How do you feel about technology changing the way in which people appreciate art?

 

Technology has provided us with many benefits when it comes to the arts. While real-life art experiences will never go away, nor should they, technological advances like the ones shown through the Art Store are transforming the way people access and consume art. Ultimately, these changes lead to more democratization, more diversity, more experimentation and more creativity.

 

Another benefit of The Frame is the lighting and the subsequent colors it creates. Lighting is so key when it comes to displaying art. The fact that The Frame can automatically adjust the screen’s brightness as lighting conditions change helps to maintain the natural colors of the artworks, ensuring a great viewing experience for consumers.

 

To see art from this partnership with Saatchi Art, head to the Art Store on The Frame.

View the full article

Link to comment
Share on other sites



  • Replies 0
  • Created
  • Last Reply

Top Posters In This Topic

Popular Days

Top Posters In This Topic

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...
  • Similar Topics

    • By Samsung Newsroom
      View the full blog at its source
    • By Samsung Newsroom
      Since last year, Samsung Art Store users have been able to display iconic artwork from The Metropolitan Museum of Art (The Met) on The Frame — transforming the TV into a digital canvas that infuses artistic flair into any space. By partnering with Samsung, the public has a chance to view historical artifacts through immersive digital experiences that can be enjoyed from home.
       
      The Met seeks to expand art education while exploring new ways for technology to positively impact cultural exchange and inspire audiences around the world. The goal is to bridge the gap between the past and the present to create a future where beauty and creativity can flourish anywhere.
       
      Samsung Newsroom sat down with Stephen Mannello, Head of Retail and Licensing at The Met, to discuss the partnership with Samsung and how technology can positively influence the museum experience.
       
      ▲ The Metropolitan Museum of Art has partnered with Samsung Art Store to democratize access to its world-class collection of art.
       
       
      A New Partnership for the Digital Age
      Q: What is your role at The Met? How do you influence the museum and visitor experience?
       
      I’m the Head of Retail and Licensing at The Met which means I work with The Met Store and our licensees to develop products, publications and experiences that draw from the museum’s vast collection of art spanning 5,000 years and bring it into the hands of consumers around the world.
       
      My role offers a unique opportunity to create a connection with visitors and consumers through products that engage, educate and inspire them to experience The Met’s 19 different collection areas in new ways. Proceeds from our work go back to support the study, conservation and presentation of The Met’s collection, so there is a tangible impact to the products and experiences we develop.
       
      “We are looking forward to evolving and experimenting with how we continue The Met’s mission to bring art into the everyday, and technology is an essential mode of making that happen.”
       
       
      Q: What was the initial focus for The Met when it began collaborating with Samsung Art Store last fall?
       
      Working with Samsung Art Store allowed us to step into a unique space where technology meets digital innovation and interior design. Our inaugural collection spans time and place to include highlights from The Met’s 17 curatorial departments which users of The Frame can explore and display in their homes.
       
      Sharing these beloved works with Samsung Art Store has allowed us to present a small part of what The Met has to offer to a global audience of art and design lovers like never before — and this is only the beginning of what we hope will be a longstanding relationship. We look forward to sharing more of our collection and exploring different thematic offerings that inspire and delight Samsung Art Store users in the future.
       
       
      Q: Over the past few months, how have The Frame users responded to The Met’s collection?
       
      We were overwhelmed to see how popular artwork from The Met has been on the platform. It is a true testament to the enduring appeal of pieces like Vincent van Gogh’s “Wheat Field with Cypresses” or Emanuel Leutze’s “Washington Crossing the Delaware” — both of which are popular attractions in our galleries and translate beautifully when experienced digitally on The Frame.
       
      ▲ “Wheat Field with Cypresses” by Vincent van Gogh on The Frame
       
       
      Impressionism With The Met and Art Store
      Q: Samsung Art Store will feature a selection of Impressionist works this month from The Met’s collection. What is the significance of this new selection?
       
      The Impressionist movement began in 1874, just four years after The Met was founded. While the two events are independent of each other, there is an interesting parallel in the revolutionary spirit of artists like Edgar Degas and Camille Pissarro — who led the charge in this radical style of artmaking that put a new emphasis on everyday life — and the foundation of The Met which sought to democratize art by bringing it to the masses.
       
      Since the foundation of the movement 150 years ago, The Met has become home to dozens of renowned Impressionist pieces that endure as visitor favorites. The visual splendor of this artwork is supported by so many wonderful stories. For example, “The Monet Family in their Garden at Argenteuil” was painted by Edouard Manet in 1874 while the two artists were vacationing near one another. As this piece was being made, Monet in turn painted Manet, and Renoir simultaneously painted “Madame Monet and Her Son” (now in the National Gallery of Art in Washington, D.C.). These works of art speak volumes about the vibrant creative exchange that took place between Impressionists at the outset of the movement.
       
       
      Q: Out of the artwork selected for Samsung Art Store, which three would you recommend for The Frame?
       
      ▲“View from Mount Holyoke, Northampton, Massachusetts, after a Thunderstorm–The Oxbow” (1836) by Thomas Cole
       
      First is Thomas Cole’s “View from Mount Holyoke, Northampton, Massachusetts, after a Thunderstorm–The Oxbow” (1836). This impressive Hudson River School landscape painting juxtaposes untamed wilderness and pastoral settlement to spotlight the beauty of American scenery — with a vast array of possible interpretations to the artist’s message. Hidden in the foreground, Cole includes himself at his easel capturing the breathtaking scene. The fine details and enigmatic nature of the work make for captivating viewing at home.
       
      ▲ “Circus Sideshow (Parade de Cirque)” (1887-88) by Georges Seurat
       
      Next is Georges Seurat’s “Circus Sideshow (Parade de Cirque)” (1887-88). This groundbreaking painting is the artist’s first nighttime scene and the first to depict popular entertainment. At the time this piece was made, the parade, or sideshow, was a free attraction designed to lure passersby to purchase tickets to the main circus event. The excellent details of this Pointillist composition are especially easy to appreciate on the Frame.
       
      ▲ “Still Life with Apples and a Pot of Primroses” (ca. 1890) by Paul Cézanne
       
      Finally, I’d recommend Paul Cézanne’s “Still Life with Apples and a Pot of Primroses” (ca. 1890). This elegant still life was once owned by Claude Monet — an enthusiastic gardener — and was gifted to him by the painter Paul Helleu who famously created the astrological ceiling design at Grand Central Station. With its bold colors and graphic lines, this beautiful work demonstrates Cézanne’s mastery of the still life and is sure to enhance any room.
       
       
      Q: In your opinion, how has The Met leveraged The Frame and Samsung Art Store to further support its aspirations to bring audiences across different countries and cultures together and draw unexpected connections?
       
      This digital activation has offered a powerful extension of the museum experience at home. Just like visiting galleries, different works resonate with different people at different moments in their lives. It is exciting to see users continually select and change the artwork on display in their homes to suit their mood, design aesthetic or even season. Visiting museums should be about discovery and curiosity with an element of the unexpected. The Met’s feature on Samsung Art Store is a successful example of translating a physical experience into a digital one.
       
       
      Technology’s Impact on Art and Accessibility
      Q: How do you perceive the impact of art on individuals and its influence on collective culture? How does The Met contribute to that impact?
       
      The Met is a space for everyone to be inspired, learn and discover unexpected connections across time and place. Our collection highlights more than 1.5 million examples of human creative achievement from around the world — allowing visitors to the museum and our website to immerse themselves in art. Experiencing The Met and its pieces offers an opportunity to reflect, ask questions and explore untapped creativity and ideas.
       
      “There is an interesting parallel in the revolutionary spirit of [the Impressionist movement] that put a new emphasis on everyday life and the foundation of The Met which sought to democratize art.”
       
       
      Q: In your opinion, why is it essential to democratize access to art by making it available to a wider audience through platforms like Samsung Art Store?
       
      We believe that art is for all, but many individuals who come to The Met may only visit once in their lifetime. Expanding access through digital activations, products and experiences allows us to have a lasting relationship with art lovers around the world. We hope that sharing The Met’s collection on The Frame can help spark meaningful dialogue about culture and creativity in the past, present and future.
       
       
      Q: What role do you see technology playing in enhancing the museum experience, especially in the context of digital art platforms like Samsung Art Store?
       
      Engaging with art enthusiasts digitally allows us to spotlight pieces across The Met’s collection in new ways, enabling discovery and exploration. That might mean viewing works that are not on display in the galleries, learning the stories behind the art and artists or zooming in on details — but these are just the early possibilities of bringing physical works of art into the digital space. We are looking forward to evolving and experimenting with how we continue The Met’s mission to bring art into the everyday, and technology is an essential mode of making that happen.
      View the full article
    • By Samsung Newsroom
      Shinique Smith is a New York-based artist widely recognized for her monumental fabric sculptures and abstract paintings infused with calligraphy and collages. In her art, she uses recycled objects or memories to showcase the power of personal possessions — believing that humans collect meaningful keepsakes in search of their own paradise. Her work has become renowned in the past two decades for conveying inspiring messages of personal expression, energy, history and identity. Now, Smith’s globally acclaimed artwork comes to life with The Frame’s cutting-edge technology.
       
      Samsung Newsroom sat down with Smith to discuss her artistic journey and the inspiration behind some of her work.
       
      ▲ Shinique Smith poses in front of one of her works
       
       
      From Early Creative Exposure to a Varied and Flourishing Career
      Q: Tell us a bit about yourself and your career as an artist. How did your early exposure to the art world influence your career?
       
      I was born, raised and educated in Baltimore, Maryland. My mother made certain that creativity was integral to my upbringing. What began as arts and crafts in my early childhood inspired me to attend the Baltimore School for the Arts, where I completed my undergraduate and graduate studies in fine art and arts education.
       
      In addition to my more than 12 years of arts education, my mother’s creative and intellectual endeavors — including fashion design, science, world religions and spiritual practices — were all influential and have become the conceptual core of my artistic practice.
       
      Art has shaped my worldview since it is a lifelong study, pursuit and career.
       
       
      Q: You work with many different media, ranging from sculpture to painting. What is your favorite to work with?
       
      I consider sculpture and painting to be opposite sides of the same coin, and my favorite is when they influence each other. I create with many materials — paint, fabric, collage, photography and performance. I enjoy finding the connections and harmonies that resonate between them.
       
       
      Q: Tell us a bit about your artistic process. How do you get from start to finish on a project?
       
      Drawing is the foundation of my artistic process. I draw sketches of sculptures that I’ve already made or plan to make in the future. This keeps my mind and hands coordinated and fresh. Paintings begin with words translated into gestures on paper or canvas. From there, I build layers, edit and find connections of color and meaning in the elements that I add. The process is almost entirely intuitive.
       
       
      Q: Do you recall a pivotal moment or experience in your career that still influences your work?
       
      “Twilight’s Compendium,” a site-specific installation at the Denver Art Museum, is one of my most signficant works. I used my body to make prints on the wall and combined them with sculpture and collage to create my first large-scale installation. It was a catalog of blues and a collection of marks that I learned throughout the process — which I continue to use now.
       
       
      An Intimate Museum in Samsung’s Art Store
      Q: Your work has been displayed at institutions ranging from the Museum of Fine Arts in Boston to the New Museum in New York. How does displaying your work on The Frame compare to displaying it inside museums or galleries?
       
      Both platforms grant access to a wide audience. In museums, the viewer must take in the work in a more public, fast-paced environment. The Frame, on the other hand, is like having a piece of the museum in an intimate space, giving the viewer more time to explore details of the work.
       
       
      Q: You have a collection of public works in cities like Los Angeles, Chicago, San Francisco and more. How do you feel public works like these compare to your work that is widely available to users of The Frame?
       
      My public works are available for people to see while in transit. They are monumentally scaled, from 60 to 150 feet. Some are indoors and at ground level, and others are outside and so high in the air that viewers must be at a distance to see the whole piece. All my works — wherever they are found — reveal intricate details upon closer observation, similar to viewing art on The Frame.
       
       
      Q: What pieces would you recommend users display on The Frame? Please give a brief explanation of each.
       
      ▲ “Angel” (2011)
       
      “Angel” is a composite of three images I shot of one of my favorite hanging sculptures. With pink and rainbows, this piece is great to display on The Frame since not everyone has space for work like this in their home.
       
      ▲ “Dusk” (2012)
       
      “Dusk” is a fabric wall sculpture and the only one that became a landscape made from clothing in my closet. I’m inspired by our quest for paradise and utopia through our keepsakes. For users, I hope it could be like viewing an imaginative rolling hill through a window.
       
      ▲ “Memories of my youth streak by on the 23” (2019)
       
      “Memories of my youth streak by on the 23” is new to The Frame, and it is my favorite part of a mural-like mixed media painting. Through the cut mirrors, the viewer catches glimpses of themselves in the work — like my experience riding the bus to school as a teenager or seeing my window reflection against the cityscape.
       
       
      Technology and Artistic Accessibility
      Q: Do you feel there are any advantages to displaying your work digitally, such as on The Frame?
       
      I love seeing my work in different scales and mediums. The Frame is a beautiful platform that gives the viewer the advantage of both variety and intimacy.
       
       
      Q: Throughout your career, how have you seen technology influence the art world? How do you see this changing in the future?
       
      Anything that causes a shift in society is reflected in the art world — technology has evolved so drastically that it has changed modern society with home computers, wireless cable TV, the internet and social media.
       
      Disposable cameras and camcorders gave people wider access to photography and videography. Now, everyone can film, document and share every increment of life through their smartphones.
       
      Looking to the future, everyone is talking about AI and using it to think and create for people. As we continue this exploration, I hope we will continue to rely on our own abilities and creativity.
       
       
      Q: Do you have any upcoming projects you’re able to tell us about?
       
      “Metamorph” will open in April at the Monique Meloche Gallery during EXPO Chicago. The exhibition will showcase new paintings, sculptures and works on paper inspired by butterflies, transformation and resilient beauty.
       
      This July, I will also present a new large-scale sculptural installation at the Indianapolis Museum of Art at Newfields.
       
      My latest exhibition, “Parade,” recently opened at The John and Mable Ringling Museum of Art. The synergy between my contemporary fabric works and the adorned, draped figures of European master paintings is striking. Available until January 2025, the gallery will feature various talks and performances starting this May through the fall.
       
       
      Visit Samsung Art Store in The Frame to see more of Shinique Smith’s artwork.
      View the full article
    • By Samsung Newsroom
      Shinique Smith is a New York-based artist widely recognized for her monumental fabric sculptures and abstract paintings infused with calligraphy and collages. In her art, she uses recycled objects or memories to showcase the power of personal possessions — believing that humans collect meaningful keepsakes in search of their own paradise. Her work has become renowned in the past two decades for conveying inspiring messages of personal expression, energy, history and identity. Now, Smith’s globally acclaimed artwork comes to life with The Frame’s cutting-edge technology.
       
      Samsung Newsroom sat down with Smith to discuss her artistic journey and the inspiration behind some of her work.
       
      ▲ Shinique Smith poses in front of one of her works
       
       
      From Early Creative Exposure to a Varied and Flourishing Career
      Q: Tell us a bit about yourself and your career as an artist. How did your early exposure to the art world influence your career?
       
      I was born, raised and educated in Baltimore, Maryland. My mother made certain that creativity was integral to my upbringing. What began as arts and crafts in my early childhood inspired me to attend the Baltimore School for the Arts, where I completed my undergraduate and graduate studies in fine art and arts education.
       
      In addition to my more than 12 years of arts education, my mother’s creative and intellectual endeavors — including fashion design, science, world religions and spiritual practices — were all influential and have become the conceptual core of my artistic practice.
       
      Art has shaped my worldview since it is a lifelong study, pursuit and career.
       
       
      Q: You work with many different media, ranging from sculpture to painting. What is your favorite to work with?
       
      I consider sculpture and painting to be opposite sides of the same coin, and my favorite is when they influence each other. I create with many materials — paint, fabric, collage, photography and performance. I enjoy finding the connections and harmonies that resonate between them.
       
       
      Q: Tell us a bit about your artistic process. How do you get from start to finish on a project?
       
      Drawing is the foundation of my artistic process. I draw sketches of sculptures that I’ve already made or plan to make in the future. This keeps my mind and hands coordinated and fresh. Paintings begin with words translated into gestures on paper or canvas. From there, I build layers, edit and find connections of color and meaning in the elements that I add. The process is almost entirely intuitive.
       
       
      Q: Do you recall a pivotal moment or experience in your career that still influences your work?
       
      “Twilight’s Compendium,” a site-specific installation at the Denver Art Museum, is one of my most signficant works. I used my body to make prints on the wall and combined them with sculpture and collage to create my first large-scale installation. It was a catalog of blues and a collection of marks that I learned throughout the process — which I continue to use now.
       
       
      An Intimate Museum in Samsung’s Art Store
      Q: Your work has been displayed at institutions ranging from the Museum of Fine Arts in Boston to the New Museum in New York. How does displaying your work on The Frame compare to displaying it inside museums or galleries?
       
      Both platforms grant access to a wide audience. In museums, the viewer must take in the work in a more public, fast-paced environment. The Frame, on the other hand, is like having a piece of the museum in an intimate space, giving the viewer more time to explore details of the work.
       
       
      Q: You have a collection of public works in cities like Los Angeles, Chicago, San Francisco and more. How do you feel public works like these compare to your work that is widely available to users of The Frame?
       
      My public works are available for people to see while in transit. They are monumentally scaled, from 60 to 150 feet. Some are indoors and at ground level, and others are outside and so high in the air that viewers must be at a distance to see the whole piece. All my works — wherever they are found — reveal intricate details upon closer observation, similar to viewing art on The Frame.
       
       
      Q: What pieces would you recommend users display on The Frame? Please give a brief explanation of each.
       
      ▲ “Angel” (2011)
       
      “Angel” is a composite of three images I shot of one of my favorite hanging sculptures. With pink and rainbows, this piece is great to display on The Frame since not everyone has space for work like this in their home.
       
      ▲ “Dusk” (2012)
       
      “Dusk” is a fabric wall sculpture and the only one that became a landscape made from clothing in my closet. I’m inspired by our quest for paradise and utopia through our keepsakes. For users, I hope it could be like viewing an imaginative rolling hill through a window.
       
      ▲ “Memories of my youth streak by on the 23” (2019)
       
      “Memories of my youth streak by on the 23” is new to The Frame, and it is my favorite part of a mural-like mixed media painting. Through the cut mirrors, the viewer catches glimpses of themselves in the work — like my experience riding the bus to school as a teenager or seeing my window reflection against the cityscape.
       
       
      Technology and Artistic Accessibility
      Q: Do you feel there are any advantages to displaying your work digitally, such as on The Frame?
       
      I love seeing my work in different scales and mediums. The Frame is a beautiful platform that gives the viewer the advantage of both variety and intimacy.
       
       
      Q: Throughout your career, how have you seen technology influence the art world? How do you see this changing in the future?
       
      Anything that causes a shift in society is reflected in the art world — technology has evolved so drastically that it has changed modern society with home computers, wireless cable TV, the internet and social media.
       
      Disposable cameras and camcorders gave people wider access to photography and videography. Now, everyone can film, document and share every increment of life through their smartphones.
       
      Looking to the future, everyone is talking about AI and using it to think and create for people. As we continue this exploration, I hope we will continue to rely on our own abilities and creativity.
       
       
      Q: Do you have any upcoming projects you’re able to tell us about?
       
      “Metamorph” will open in April at the Monique Meloche Gallery during EXPO Chicago. The exhibition will showcase new paintings, sculptures and works on paper inspired by butterflies, transformation and resilient beauty.
       
      This July, I will also present a new large-scale sculptural installation at the Indianapolis Museum of Art at Newfields.
       
      My latest exhibition, “Parade,” recently opened at The John and Mable Ringling Museum of Art. The synergy between my contemporary fabric works and the adorned, draped figures of European master paintings is striking. Available until January 2025, the gallery will feature various talks and performances starting this May through the fall.
       
       
      Visit Samsung Art Store in The Frame to see more of Shinique Smith’s artwork.
      View the full article
    • By Samsung Newsroom
      Steve McCurry from the international photography collective Magnum Photos, the photographer behind the iconic “Afghan Girl” portrait, has played a significant role in contemporary photography for more than four decades. Through his lens, McCurry has documented world conflicts, vanishing cultures, ancient traditions and modern society in an expressive, personal way. From the bustling streets of India to active warzones in Afghanistan, McCurry’s photographs have always been more than mere images — they are windows into the human experience.
       
      Magnum Photos
       
      Magnum Photos is a cooperative of world-famous press photographers. Located in New York, London, Paris and Tokyo, the collective provides photographs to media, publishers, advertisers, television, galleries and museums worldwide. Magnum’s photography library is a living archive of new works, updated daily from all over the world.
       
      His photography, which has traversed continents and cultures, is now available for The Frame, Samsung’s lifestyle TV. Through Samsung Art Store, his visual narratives find a place in homes around the world.
       
      Samsung Newsroom sat down with McCurry to talk about his inspiration and how technology can immortalize the stories told through his photography.
       
      ▲ Steve McCurry
       
       
      Finding Universality Through a Camera Lens
      Q: Do you have any significant moments or experiences that have influenced how you approach your work as a photographer?
       
      I have always had a desire to travel and push boundaries. After graduating from Pennsylvania State University and working at a newspaper for two years, I bought a one-way ticket to India with the money I had saved. I spent two years traveling throughout India and Nepal, photographing for a variety of magazines.
       
      In the spring of 1979, I stayed at a small hotel in Chitral, Pakistan — where I met some Afghan refugees from Nuristan who explained that many of the villages in their area had been destroyed. I told them I was a photographer, and they insisted that I come and capture the civil war. I had never photographed an area of conflict before and wasn’t sure how to react.
       
      After a few days, I walked with them over the mountains into Afghanistan and spent nearly three weeks photographing life there. I was astonished to see so many villages that had been virtually destroyed and abandoned. The roads were all blocked or under government control, so we had to walk everywhere. During this time, I met some people who I became close to.
       
      I was touched by the culture and beauty of the country. It was a different way of life with no modern conveniences, and I was drawn to the simplicity of that lifestyle. Everything was reduced to the basics — and that has made me return to Afghanistan time and time again.
       
       
      Q: You are well known for capturing raw emotions and intimate moments. How do you establish trust with your subjects, especially in culturally diverse settings?
       
      In my experience, most people are approachable. I find that once you explain what you are doing and how you can bring them into your process, people will open up and let you take their pictures.
       
      My photographs are how I observe the world and my surroundings. For me, the goal is to find some sort of universality among people across a huge variety of conditions. If I am successful, my artwork should be universally understood by anyone who has experienced the human condition, regardless of their circumstances.
       
       
      Q: Among your photographs, do you have a favorite?
       
      I took one of my favorite pictures when I was in an old part of Rajasthan, India. The whole city is painted in a wonderful blue color. I came across a corner and discovered children had left handprints on the wall during a festival. I thought, “What a great picture it would be if I could get people walking in or out of the frame.” After standing for about two hours, one little boy dashed through, and I caught him mid-stride. I was — and still am — happy with the picture.
       
      ▲ “Boy Playing,” Jodhpur, India (2007)
       
       
      From Lens to Living Room
      Q: How have users reacted to your work on The Frame this year?
       
      The response has been excellent. Users are excited to have such a wide range of artwork available on The Frame to keep their home interiors fresh.
       
      The Frame allows users to discover and appreciate new artists and artwork. It is amusing to see my work alongside classic masterpieces by Van Gogh and da Vinci, as well as many other up-and-coming artists.
       
       
      Q: Does displaying your art on The Frame differ from displaying your art in museums and galleries?
       
      The Frame allows users to transform their television into a dynamic art display. They can exhibit images in their home that they may not be able to see in person at museums. Although nothing beats seeing artwork in person, The Frame is a great way to experience art from the comfort of your own home.
       
       
      Q: What pieces would you recommend users display on The Frame? Please give us a brief explanation of each.
       
      For centuries in Tibet, prayer flags embellished with sacred writings have been hung with the belief that goodwill and compassion will be spread to all living beings as the wind passes over them.
       
      ▲ “Prayer Flags,” Tibet (2005)
       
      I spent two weeks with flower vendors as they plied their wares along the shores of Dal Lake in Kashmir, India. The act of buying and gifting flowers is deeply embedded in the region’s traditions and integral to the aesthetic and economy. Their shikaris,1 filled with blooms, offered a deep sense of tranquility and provided a welcome contrast to the hustle and bustle of the surrounding town.
       
      ▲ “Dal Lake,” Srinagar, Kashmir (1999)
       
      ▲ “Boat in India,” Srinagar, Kashmir (1999)
       
       
      Photography in the Digital Age
      Q: Could you describe if and how technology has changed how you work over the years?
       
      I worked exclusively with film for most of my career, but I have fully embraced digital technology these days. While it hasn’t changed the way I see my work or the way I photograph, technology has undoubtedly altered the process — allowing me to work in much lower light and more complex situations than I could in the past. Nonetheless, the same truths apply to any image regardless of the technique that went into crafting it. There’s impermanence about all things and nostalgia about things in the past — but I prefer to look to the future.
       
       
      Q: How does the digital format of The Frame compare to other platforms where you have shared your work, such as galleries, museums or even magazine covers?
       
      Each medium has its advantages. Digital art is virtually permanent, and exposure to heat and light doesn’t affect color — but the medium can be a matter of personal preference. Many museums are supplementing their exhibitions with multi-media presentations, merging different formats. It will be interesting to see what the future holds since technology is evolving every day.
       
      The Frame is a wonderful way to see pictures in a more intimate home setting. I remember getting off a plane and seeing one of my pictures on a huge screen at JFK Airport in New York. It was surreal to see my work enjoyed by thousands of people passing through the terminal. Similarly, The Frame allows people to view art more comfortably — adding a new dimension to the experience.
       
       
      Q: In this digital age where most people use their phones as cameras, how do you see the role of professional photographers evolving?
       
      The medium, platform or technology — whether it’s Instagram, digital or film — is not important. Successful photography has to be about telling stories and being creative, having your own interpretation and voice to say what is important to you and conveying those emotions through your photographs.
       
       
      Q: What is next for you in the coming year?
       
      I will soon be traveling to Antarctica and working on a new book of short stories.
       
      Visit the Samsung Art Store in The Frame to see more of Steve McCurry’s work.
       
       
      1 (In Kashmir) A light, flat-bottomed houseboat.
      View the full article





×
×
  • Create New...